Sample Content Preview 3. Evernote www.evernote.com Evernote is a great app if you love to have all your notes with you on-the- go. You can sync between all of your devices very easily and make changes from anywhere. I often use this to keep track of how much weight I am lifting in the gym and what cardio I did. 4. Stumptuous

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A really great fitness resource with lots of interviews and advice for weight lift-ing and strength training. 5. Ross Training https://rosstraining.com/blog/ Ross Training is one of the internets most well known training resources, that includes plenty of advice for beginners and advanced athletes alike. 6. Toggl www.toggl.com Toggl is a very simple timer which you can use to track how long it takes you to do a certain task. This can be used to record a fitness activity in the house. 7. Crossfit https://www.crossfit.com/ Crossfit is one of the most popular types of exercise programs these days and there are more cross fit gyms opening everyday. 8. Greatist https://greatist.com/health/62-healthier-gluten-free-desserts Greatist has a really good article on a bunch of gluten free desserts that you can make. Trust me, just try them! Most of them are very low in calories and can be a great way to treat yourself without ruining your diet.

Table of Contents Chapter 1: Cardio Training, Then and Now ........ 3 More Benefits of HIIT ......... 4 Chapter 2: The Science of HIIT, Understanding Your Body So You Can Get More Out of It .... 6 The Three Energy Systems . 6 How We Progress Through Energy Systems .. 8 Chapter 3: How to Start HIIT Training With Running ....... 9 How to Build Up a Basic Level of Fitness ...... 10 A Gentle Introduction to HIIT .......... 10 Chapter 4: Tips for Better HIIT Results 12 Should You Use Machines? ............. 12 Incorporating Fasted Cardio ....... 13 Chapter 5: Concurrent Training and Using Kettlebells ... 14 Concurrent Training (Resistance Cardio) ...... 15 Introducing the Kettlebell Swing . 15 Chapter 6: Advanced HIIT Protocols – Tabata, MetCon and Cardio Acceleration .... 17 Tabata ... 17 Cardio Acceleration ........... 18 Fartlek ... 19 MetCon . 20 Chapter 7: Creating Whole-Body Circuit Routines .......... 21 How to Design the Perfect Circuit Routine ....... 21 Building Muscle With Circuits ............. 22 Last Works: How to Add HIIT to a Healthy Lifestyle ....... 23 Sample Content Preview But this isn’t what modern research has found. HIIT stands for ‘High Intensity Interval Training’ and it completely turns this concept on its head. In HIIT you actually alternate between bursts of intense exertion (such as sprinting) and periods of relative low intensity exercise (like jogging or power walking). This way, you are switching from your anaerobic energy system to your aerobic system and back; switching between burning energy stored in your blood and muscles and energy stored as fat. But what makes this so effective is what happens after the anaerobic training. When you exert yourself maximally by sprinting or exercising otherwise at 100%, you deplete any energy that might have been available from sources other than fat. This then means that following that, your body can only burn fat for energy – there is no other option remaining. Thus, the you will then burn even more fat during the aerobic portions of the exercise. And when you finish and go home, you will continue to burn fat stores because you’ll still be low on stored glycogen. This is what some people refer to as the ‘after burn effect’ and it means that after an intensive session of HIIT, you can continue to burn more calories for the entire remainder of the day! More Benefits of HIIT HIIT is able to burn more calories than steady state cardio then and because you’re exerting yourself more at certain points throughout your training, this means you should also see be finished in a much shorter space of time. Typically, a HIIT session can last between 10-20 minutes and be just as effective in terms of calories burned as a 40-minute run. For those who have a busy and hectic work schedule then, HIIT training is the ideal solution and allow them to squeeze in a few short minutes of highly effective training to get amazing results! There are more reasons to get excited about HIIT too. When looking at any type of training program, what’s always useful to keep in mind is the SAID principle. This means ‘Specific Adaptations to Imposed Demands’ – it means that your body changes to adapt to the demands placed on it. If you train at altitude, you become better at training at altitude. If you jog, you become better at jogging. Thus, HIIT makes you better at high intensity activities – which include sprinting, running, rowing, boxing, wrestling, play fighting, sports, moving furniture and more. These are things we are much more likely to utilize in our daily lives and that makes this a more adaptive and useful form of training. Whereas steady state cardio makes you more effective at ‘long slogs’, HIIT makes you explosive and athletic. And this also creates a number of other great advantages too. For instance, HIIT has been shown to help improve the efficiency and number of mitochondria. Mitochondria are tiny ‘energy factories’ that live inside all of our cells and have the critical role of creating and utilizing ATP (adenosine triphosphate). This is the most fundamental form of energy in the human body and it’s what fuels all our movements as well as all our thoughts. More mitochondria means greater energy efficiency. That means yet more athletic performance and even more brain power. Your brain cells have mitochondria too! Ever wondered why little kids seem to run in circles all day without getting tired while older generations get exhausted from getting up to turn the TV on? One of the big reasons for this discrepancy is the difference in the number and efficiency of mitochondria. This also improves your ‘VO2 max’, which is the amount of oxygen you are capable of using. The greater your VO2 max, the more efficient you become at oxygenating your body. This is one of the biggest indicators of physical fitness and one of the things that athletes are encouraged to focus on in their training. But perhaps best of all is that the kind of explosive movement used in HIIT will invariably engage your ‘fast twitch muscle fiber’. These are the muscle fibers that contain more mitochondria and that are responsible for delivering rapid power. They’re also the biggest type of muscle fibers and the ones that will make you look like a bodybuilder. If you engage in steady state cardio, then you can risk converting your fast twitch muscle fiber into slow twitch fiber. Why? Because you are placing high energy demands on your body over a long duration – and thus your body will want to move the ratio toward the most efficient form of muscle fiber. What’s more, is that you create a highly catabolic environment that in short starves your body of fuel and forces it to break down both fat and muscle. This is why most long-distance runners also happen to be stick thin. But when you engage your fast twitch muscle fibers, you show your body that you need explosiveness and you shorten the length of the catabolic period. This in turn means that you don’t risk breaking down muscle tissue in the same way, allowing you to create a physique that is hard, ripped and powerful. Women can expect toned definition, while men can expect rippling vascularity and striations.

Sample Content Preview Think positively at all times Positive thinking is an important aspect of personal freedom. Without it, you’re never going to believe that you can, in fact, live freely. You’ll always be held back by your doubts. Your negative thoughts are going to consume you, and you’ll find it hard to get out of your comfort zone to go and chase after your dreams. How can you be free if it’s you yourself holding you back? You’re never going to achieve greatness if you listen to all the naysayers out there. Your confidence will be shot, and you’re going to wallow in self-despair. To break free from negative self-talk, you’re going to need help. Surround yourself with positive people and let them help you build your self-confidence. They’re going to cheer you up and encourage you to reach for your dreams. They’re not going to give you a detailed list of why you’ll never succeed. If you don’t have any positive influencers in your life, you can read up on self-help books. Follow motivational and inspirational speakers. Let their wisdom guide you. To become a positive thinker, you need positive influence. Seek that influence, and over time you’ll slowly improve the way you think. When you start thinking positively, you’ll be optimistic, and you’ll then learn to envision a positive future where you have personal freedom. Be happy for other people’s success When you hear other people’s success stories, your initial reaction is probably one of envy or jealousy. Here you are working so hard to reach your goals, and you meet someone who’s a relative newcomer suddenly stealing the spotlight with his ‘overnight’ success. We’ve all got different journeys ahead of us. We may be in the beginning stages, or the middle, or maybe even close to the end. We all didn’t start at the exact same time, so it’s futile to compare your growth to someone who’s been at it for the last 5 years. Or maybe you’re bootstrapping, and you’re comparing your progress to someone who’s had access to resources you didn’t have. When you put things into perspective like this, you’ll feel a whole lot better. Sure, you may feel sorry for yourself, but don’t let it affect you for far too long. Remember to control your thoughts and always look for the positive side of things. Jealousy and envy are not going to get you anywhere. It’s not going to bring you closer to achieving your goals. What you can do instead is learn from other people’s success. Be genuinely happy for others’ success. Use it as inspiration to carve out your own path to success and ultimately, freedom. If they can do it, then so can you! Always be grateful One of the secrets to achieving personal freedom is gratefulness. You may not have much in the way of material possessions, but you’ve still got a lot to be thankful for. You’ve got the gift of life, the gift of family and friends. As we’ve mentioned earlier, you don’t need money to feel free. It’s all about your state of mind really. When you’re grateful, you exude positivity. The people on the receiving end of your gratefulness will feel better about themselves, you’ll help boost their self-esteem. You’re basically spreading positivity around you. When you’re grateful, you don’t take things for granted. You live in the moment. You don’t look for what you don’t have and ignore what you do have. When you’re grateful, you don’t go whining about something that’s not in front of you when what you do have within reach is just as good, maybe even better. Being grateful is a manifestation of your positive thoughts. You look for the good in every situation. It takes your thoughts off of looking for whatever you think you’re lacking in life and focusing on the present. Try doing this now – write down the things you’re grateful for and think about how you’ll feel if all these people/things were suddenly taken from you. That will help shift things into perspective. You’ll have a much deeper appreciation for life.

Table of Contents Affiliate Marketing Introduced 5 The 3 Things All Affiliate Marketers Need To Survive Online 7 How To Become A Super Affiliate In Niche Markets 9 So Many Affiliate Programs! Which One Do I Choose? 11 Which Affiliate Networks To Look Out For When Promoting 12 Easy Profits Using PPC In Your Affiliate Marketing Business 15 Using Product Recommendations To Increase Your Bottom Line 17 Using Camtasia to Increase Your Affiliate Checks 19 Top 3 Ways To Boost Your Affiliate Commissions Overnight 21 How To Avoid The 3 Most Common Affiliate Mistakes 23 Recommended Resource and Bonuses 26 Sample Content Preview Only two things can possibly happen with the web page alone: closed sale or the prospect leaving the page and never return again. By placing useful information into their inboxes at certain specified period, you will remind them of the product they thought they want later and will find out that the sale is closed. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch. Focus on important points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word “free” because there are still older spam filters that dumps those kind of contents into the junk before even anyone reading them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services. 3. Get the kind of traffic that is targeted to your product. Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that is focusing on your target customers and what you have put up might just grab their interest. Try to write a minimum of 2 articles per week, with at least 300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day. Always remember that only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, that means you can made 10 sales based on the average statistic. The tactics given above does not really sound very difficult to do, if you think about it. It just requires a little time and an action plan on your part. Try to use these tips for several affiliate marketing programs. You can end maintaining a good source of income and surviving in this business that not all marketers can do. Besides, think of the huge paychecks you will be receiving! Affiliate Marketer’s Handbook How To Become A Super Affiliate In Niche Markets Over the past years, web hosting has grown bigger than it used to be. With more companies getting into this business and finding the many benefits it can give them, the demand for web hosting has never been higher. These seem to be the trend of today. 38 million people have put up their very first websites online this year 2005 alone. It is estimated that by 2008, the Internet sales industry will top the dollar bank. And to think, majority of those sites will be offering different affiliate programs for people to choose and participate into. This only means one thing. It is easier now to find the right web host for your application. The possibility of quality web hosting companies separating themselves from the rest of the industry is anticipated. If this is done, the unprofessional and incompetent ones will suffer. Support will be the number one consideration for people when choosing a web host. It will be obvious that traditional advertising will become less and less effective. Most people would rather opt for the web host based on things that they see and hear. Also based on the recommendations by those who have tried them and have proved to be a successful. This is a great opportunity for web hosting affiliates and resellers alike. There would hundreds of web hosting and programs to choose from that the difficulty in finding the right one for them is not a problem anymore. How does one become a successful affiliate in the niche markets using web hosting? If you think about it, everyone who needs a website needs a web hosting company to host it for them. As of now, there is really no leading hosting industry so most people choose hosts based from recommendations. Usually, they get it from the ones that have already availed of a web hosting services. With the many hosts offering affiliate programs, there is the tendency to find the one which you think will work best for you. Think of the product you will be promoting. Pattern them to the site and see if they are catering to the same things as you are. Affiliate Marketer’s Handbook When you have been with one host for quite some time and seem not to be making much despite all your effort, leave that one and look for another. There is no use in trying to stick to one when you would be before off in another one. Things will only have to get better from there because you already have been in worst situations. Try this out. If you are quite happy and satisfied with your web host, try to see if they are offering an affiliate program you can participate on. Instead of you paying them, why not make it the other way around; them paying you. The process can be as easy as putting a small “powered by” or “hosted by” link at the bottom of your page and you are already in an affiliate business.

Sample Content Preview If you were selling an expensive watch, you wouldn‘t tell your reader that the face is 2 inches in diameter and the band is made of leather. You show him how the extra-large face will tell him the time at a glance. No sir! He won‘t have to squint and look foolish to everyone around him trying to read this magnificent timepiece. And how about the way he‘ll project success and charisma when he wears the beautiful gold watch with its handcrafted custom leather band? How his lover will find him irresistible when he‘s all dressed up to go out, wearing the watch. Or how the watch‘s status and beauty will attract the ladies. Incidentally, did you notice how I brought up not squinting as a benefit? Does that sound like a silly benefit? Not if you are selling to affluent baby boomers suffering from degrading vision. They probably hate it when someone they‘re trying to impress sees them squint in order to read something. It‘s all part of their inner desire, which you need to discover. And which even they may not know about. That is, until you show them a better way. The point is to address the benefits of the product, not its features. And when you do that, you‘re focusing on your reader and his interests, his desires. The trick is to highlight those specific benefits (and word them correctly) that push your reader‘s emotional hot buttons. How do you do that? Read on! Push Their Emotional Hot Buttons This is where research really pays off. Because in order to push those buttons, you need to first know what they are. Listen to this story first, and I‘ll tell you what I mean: Once upon a time a young man walked into a Chevrolet dealer‘s showroom to check out a Chevy Camaro. He had the money, and he was ready to make a buying decision. But he couldn‘t decide if he wanted to buy the Camaro or the Ford Mustang up the road at the Ford dealer. A salesman approached him and soon discovered the man‘s dilemma. ―Tell me what you like best about the Camaro,‖ said the salesman. ―It‘s a fast car. I like it for its speed.‖ After some more discussion, the salesman learned the man had just started dating a cute college cheerleader. So what did the salesman do? Simple. He changed his pitch accordingly, to push the hot buttons he knew would help advance the sale. He told the man about how impressed his new girlfriend would be when he came home with this car! He placed the mental image in the man‘s mind of he and his girlfriend cruising to the beach in the Camaro. How all of his friends will be envious when they see him riding around with a beautiful girl in a beautiful car. And suddenly the man saw it. He got it. And the salesman recognized this and piled it on even more. Before you know it, the man wrote a nice fat check to the Chevy dealership, because he was sold! The salesman found those hot buttons and pushed them like never before until the man realized he wanted the Camaro more than he wanted his money. I know what you‘re thinking…the man said he liked the car because it was fast, didn‘t he? Yes, he did. But subconsciously, what he really desired was a car that would impress his girlfriend, his friends, and in his mind make them love him more! In his mind he equated speed with thrill. Not because he wanted an endless supply of speeding tickets, but because he thought that thrill would make him more attractive, more likeable. Perhaps the man didn‘t even realize this fact himself. But the salesman sure did. And he knew which emotional hot buttons to press to get the sale. Now, where does the research pay off? Well, a good salesman knows how to ask the kinds of questions that will tell him which buttons to press on the fly. When you‘re writing copy, you don‘t have that luxury. It‘s therefore very important to know upfront the wants, needs, and desires of your prospects for that very reason. If you haven‘t done your homework, your prospect is going to decide that he‘d rather keep his money than buy your product. Remember, copywriting is salesmanship in print! It‘s been said many times: People don‘t like to be sold. But they do like to buy. And they buy based on emotion first and foremost. Then they justify their decision with logic, even after they are already sold emotionally. So be sure to back up your emotional pitch with logic to nurture that justification at the end. And while we‘re on the subject, let‘s talk a moment about perceived ―hype‖ in a sales letter. A lot of more ―conservative‖ advertisers have decided that they don‘t like hype, because they consider hype to be old news, been-there-and-done-that, my customers won‘t fall for hype, it‘s not believable anymore. What they should realize is that hype itself does not sell well. Some less experienced copywriters often try to compensate for their lack of research or not fully understanding their target market or the product itself by adding tons of adjectives and adverbs and exclamation points and big bold type.

Sample Content Preview In most cases, product vendors require you at least have some solid online presence before they approve your request. Product vendors do get scammed too, so they tend to be pretty careful when it comes to approving affiliates. If you find it difficult getting approved on a network, it’s best to establish your online presence first by building your own website or blog, and letting it age for a few months before re-submitting your application. When your application gets approved, and you create valuable content around the affiliate product, then you can pretty much get passive affiliate marketing income for as long as the affiliate product is available. Sell eCourses and Info Products If you are an expert in a particular subject, and you want to share your expertise with the world, then you may want to create your own course and info products. However, if you don’t have specialized knowledge in anything, don’t fret. It’s not the end of the world. You can still sell eCourses and info products even if you don’t have first-hand experience in any subject! You’ve got two options basically. First is you take the time to learn the subject, research it thoroughly and then apply what you’ve learned when you create your course. The second option is to just outsource the content creation to someone who actually knows the subject. There are plenty of freelancer-for-hire platforms. You can go through any of them and place an advert for a qualified freelancer to come help you out with your project. The great thing with selling your own course and info products is that you can set your own price. Unlike affiliate marketing where your commissions are capped at a certain percentage, selling your own products allows you to put your own price tag! If you think your course is worth $197, then set that price. If you think $17 is a suitable price, then by all means choose that price. For best results, however, you should, of course, do your own research to find the best price for the product you’re offering. Look at what similar products in the same niche are priced at. Check out what your competitors’ prices are and go from there. To boost sales, you may want to consider creating an affiliate program so other people can help promote your product. If you offer your affiliates a good share of the profits, you’d have plenty of applicants knocking at your virtual door. While you may think it’s not such a good idea to share your hard-earned profits with other people, just think of it as hiring salespeople to promote your product for you. You do still get to keep a certain amount for every sale your affiliates make, so it’s still a win-win situation for everyone! 3. eCommerce Store eCommerce has been all the rage these days. Probably the most popular eCommerce stores you see are those businesses that promote their products on Facebook and Instagram! You’ll see plenty of these businesses advertising their wares and services on your newsfeed. With eCommerce, you can basically sell anything you want. You can sell your own products and services, you can sell affiliate products, you can do dropshipping, and so much more. Your options include selling things from your own website or using a third party platform like Shopify to simplify the business side of things. You can have a brick and mortar shop, but also sell your products on your own website, or even list it on eBay and Craigslist. The possibilities for eCommerce are nearly endless. A great advantage of eCommerce is that your business is open 24/7 and you can sell to anyone in the world, if you so choose. If you’re selling physical products, you’d have to factor in shipping costs and delivery times to your price. But for digital products, eCommerce provides a platform where vendors get paid instantly, and buyers get access to their purchase in mere seconds. eCommerce businesses are also much easier to scale than brick and mortar businesses. With eCommerce, you can simply add your products to another platform or duplicate your current website, and you’d have a new income stream on your hands.

Table of Contents Contents Introduction Overview of List Management – Part 1 - Understanding List Management 1 - Always Be Truthful - The Role of Your List: Always at the Front of Your Mind - Listen to Your List - Reap the Rewards - The Rating System - E-zines and Newsletters - Personal List - Mixed Content Summary Overview of List Management – Part 2 - Personal List, Affiliate and Ad Content - The Ad List - Divide and Conquer - The Personal Touch - All Done - Now It’s Your Turn Summary Overview of List Management – Part 3 - List Building Methods - Quality over Quantity - Getting Started - Throwing Out Prospects Doesn’t Get You Organized - Am I Building My List While Doing This? - Professionalism Revisited - Where your Most Effective List Comes from - The Ultimate Tried and Tested List Builder - Be Careful Not To Interrupt Your Sales Process - Maximizing Subs Without Losing Sales - Non-Profit Resource Building - A Few Last Words Summary Sample Content Preview Always Be Truthful So, lets get started. The number one thing that I need to tell you right now, before we even look at these methods is to make 100% sure that the people signing up know what they're getting themselves into. For example, how many e-zines or newsletters have you ever subscribed to only to find out that they're not actually e-zines and newsletters, just ad lists (which to be honest aren't all that bad in particular situations, but we'll be getting to that in a moment). The choice you make now will shape your business far in to the future, but more importantly whatever you tell your customers and subscribers they'll be getting will shape your response rate considerably, and that's obviously something we'll want to take into account from the very start. So there we have it. Rule number one, never tell your customers they're getting something then deny them that, or send them things that they haven't requested or didn't know about, because not only will that get you into trouble, but it will also affect the loyalty and trust these customers and subscribers have with you, which is so important. What we’re aiming to build here is a targeted and effective list that has response rates through the roof depending on what you're promoting. Don't forget this also includes affiliates, and may form a large part of your affiliate base. Which brings me onto one more point, before we look through the four majorly used techniques for different types of lists through different marketers. The Role of Your List Should Always be at the Front of Your Mind What's your list there for? Promotion and to allow you to make money from the subscribers selling products that either you've created, or affiliate products in your target market, to build joint ventures, and of course increase your affiliate numbers and quality. But there's one more thing I want you to be aware of. Where do I get all this information? Through ad tracking, true, but my list is also a very important part of this. Listen to Your List & Reap the Rewards I know what to sell to them because they tell me what they want. I know when my websites suck or look plain ugly because I ask them. I know what they're interested in buying, the most effective headlines and language to use when typing out ads in relation to my list, who are in effect my target market. So you see, again we're promoting not just for profit, but to learn valuable lessons at the same time. Your list provides as much useful data as your advert tracking, no matter how small. This Is your key to developing a successful business that is aimed at your target market, and creating a sales system that works, not just in your eyes, but in the eyes of the people that are most important to you. And that's your customer, the person who at the end of the day is going to make you a whole lot of money if treated right. So here's the deal. Ask. Don't feel stupid about sending out mails to your list that aren't adverts, or that might seem like random babble to you. To them, not only will they feel closer to you personally, no matter what technique you use below, (which in turn will have them reading more often) but it'll give you really important results about you newest product, your website or even an idea that you have for a product that you'd like feedback on before you even start. Use your list in this way. Promote to learn, not to make a profit, and you'll end up with far more cash at the end of the year than if you just assume, guess or don't bother (Which seems to be many marketers out there). Don't be one of them. Get the knowledge you need to succeed from your customers before they even hand you their money. It works wonders for you, your reputation, your knowledge and your pockets. Ask your list if you're not sure. It's so powerful that it'd be a complete waste if not utilized properly. If you're right, great, go for it. If you're wrong, your list will tell you so, great again. You can fix it and pocket the cash at the same time. I can't think of a fairer deal than that. Keep it in mind. Your list is more than a bunch of names. It's a bunch of opinions, and real important ones at that. Next up, I'm going to talk to you about the four main methods successful marketers use to maintain their lists. Each one with a different use and purpose, and each one has its ups and downs. Granted I'm biased towards two of them, and I'll tell you why when we get there. But like I said, there's no way for me to tell you how to run your business. All I can do is tell you the most effective ways of going about it, and let you decide what's most convenient for you and where you want your business to go.

Table of Contents Introduction 3 SEO or PPC? ......... 6 1. SEO..... 6 2. PPC ..... 7 Affordable PPC Search Engine Advertising ....... 8 Qualified Traffic with PPC Advertising ... 9 Elements of PPC Advertising . 9 How to Use PPC Advertising .......... 10 PPC Advertising for Maximum Web Promotion ....... 11 PPC Bid Management . 14 Bid Management Tools .......... 16 PPC Campaign Management 17 Sample Content Preview One final tip on marketing products and services, sell the benefits. It will help your marketing strategies a lot if you highlight the benefits of choosing your products and services instead of merely discussing the product specifications. Product specifications may not mean much to customers, unless they know what these stand for (how these specifications affect the quality of the product or service). Many people say getting to the top of search engine results is difficult since millions of websites exist, which can be using the same keywords. While this is true, this doesn't mean that your website has to stacked under your competitors' websites when presenting search engine results. Strategic advertising and linking, together with useful content, can also get you to the top of the search results. SEO or PPC? The online community is definitely a large market place that you cannot ignore, especially if you have an internet business. There are thousands if not millions of consumers that you can tap in the internet. At the same time, the internet also poses a quite different challenge. The easy access that internet provides also gives you as much competition as you can imagine. It is too crowded and congested. Having a website is not enough to make your business running and able to compete. You must take other alternatives to give way for the online community to access your website at any rate or chance possible. You have to expose your website. Make it known. It has to be visible. It has to be frequently targeted by consumers and surfers. Invest in marketing your internet site. There are basically two options available to you, the SEO and PPC. These two are probably the most desirable alternatives you can get for your internet business as strategy for search engine marketing. 1. SEO SEO stands for Search Engine Optimization. Some researches indicate that 60% - 70% of internet surfers and users actually resort to using the Google search engine to find and locate web sites and pages, for any topic they desire. SEO is the process taken to make sure that the internet uses will find your website when ranked among the top results of a search. This way you can make sure that you will be visible and can clearly stand out from the rest. To get a search engine optimization, you will have to build on your own internet site frequently hit internet links to web site pages. The process will involve IBLN or Independent Back-Linking Network, wherein hundreds or even thousands of pages will be utilized to promote a particular website of a client. In SEO, there is no need for you to pay for the clicks although it will require you to spend time doing research to get a favorable combination of ads and target audience. The SEO process is a long term one. It requires months, 6 months at the least, before the proper outcome is fully achieved, but once the goal is accomplished, you will definitely get a steady source of profit. 2. PPC PPC means Pay Per Click. It gives way advertising on a search engine. These are sponsored listings that you see whenever you make a search. There will be a charge whenever a visitor or web surfer clicks on any of your ads. There will first be a bidding process. The highest bidder for the price per click will definitely get the chance to be first listed in the search engine. With this kind of advertising, you can still basically control your campaign as you get to create your own ad. You will also manage the target audience and still stay within the bounds of your budget. Most of the providers of PPC advertising will allow you to specify the target market, either by topic, industry or geographical location. You can also very well check if your ad gets to be shown at all and if it is competitive with the rest. There are some guaranteed benefits when you get to maximize the PPC strategy. 1.PPC lets you advertise to the whole of the online community. It is also relatively easy to set up. 2.At first glance, PPC advertising may seem very expensive. Could it possibly happen that someone out there will go on clicking on your ad? This will definitely give you a large bill without the expected profit on your part. If this provides a lot of worries, be rest assured that there is a protection for you. Networks are able to recognize fraudulent clicks. 3.You can also set a budget for a certain period. The moment your budget has been used up by the target number of clicks, your ads will no longer be displayed until the next period you want it again displayed. 4.You will also be able to adjust well to changes in market demands and trends. In deciding which of the two strategies will work right for you, think of your goals and of your resources. They definitely offer benefits and advantages that will work for your good. The better way to approach this two is to evaluate according to your short term and long term plans. Take the PPC course for your short term goals and choose SEO if you have long term ones.

Table of Contents E-Books – Profit-Pulling Powerhouses 5 How to Use E-books for Marketing and Promotion 6 Why Sell E-Books? 8 How to Write an E-Book 11 How to Price Your E-Book 14 Steps to Publishing Success 17 Recommended Resource & Bonuses 21 Sample Content Preview Another phenomenal advantage of E-Books is that you can test their marketing potential without putting out hardly any cash at all. You can even produce an E-Book one copy at a time, each time you receive an order, eliminating the need for storage and inventory. By this method, you can gauge the salability of your E-Book, and make adjustments as necessary until the orders start pouring in. E-Books allow you to learn about your market and customer habits and motivation over a period of time, without risking your precious financial resources. They also provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business. Use your E-Book to discover what the specific goals and problems are in your specific industry. Then figure out how to solve these problems, and publish an E-Book with this invaluable information. This will increase the value of your business, upgrade your reputation, and get you known as an expert in your field. You can extend the value of single E-Book by breaking the book down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes. E-Books can be broken down into several different promotional materials by accepting some of the articles and using them to promote your product. You can include a catalog in your E-Book to promote all the products or services you sell. You can include a thank-you note for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list. Using E-Books in this manner helps to cut the cost of individually producing separate promotional materials. You can use a single E-Book to entice new prospects and to sell new products to your current customers. No other medium has this kind of flexibility and ability for expansion. Think of your E-Book like a spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch! Why Sell E-Books? It's not true that everything that has been said has already been written. Since that unfortunate axiom came into use, the whole universe has changed. Technology has changed, ideas have changed, and the mindsets of entire nations have changed. The fact is that this is the perfect time to write an E-Book. What the publishing industry needs are people who can tap into the world as it is today – innovative thinkers who can make the leap into the new millennium and figure out how to solve old problems in a new way. E-Books are a new and powerful tool for original thinkers with fresh ideas to disseminate information to the millions of people who are struggling to figure out how to do a plethora of different things. Let's say you already have a brilliant idea, and the knowledge to back it up that will enable you to write an exceptional E-Book. You may be sitting at your computer staring at a blank screen wondering, "Why? Why should I go through all the trouble of writing my E-Book when it's so impossible to get anything published these days?” Well, let me assure you that publishing an E-Book is entirely different than publishing a book in print. Let's look at the specifics of how the print and cyber publishing industry differ, and the many reasons why you should take the plunge and get your fingers tapping across those keyboards! Submitting a print book to conventional publishing houses or to agents is similar to wearing a hair shirt 24/7. No matter how good your book actually is, or how many critique services and mentor writers have told you that "you've got what it takes," your submitted manuscript keeps coming back to you as if it is a boomerang instead of a valuable mine of information. Perhaps, in desperation, you've checked out self-publishing and found out just how expensive a venture it can be. Most "vanity presses" require minimal print runs of at least 500 copies, and even that amount will cost you thousands of dollars. Some presses' minimal run starts at 1,000 to 2,000 copies. And that's just for the printing and binding. Add in distribution, shipping, and promotional costs and - well, you do the math. Even if you wanted to go this route, you may not have that kind of money to risk. Let's say you already have an Internet business with a quality website and a quality product. An E-Book is one of the most powerful ways to promote your business while educating people with the knowledge you already possess as a business owner of a specific product or service. For example, let's say that you've spent the last twenty-five years growing and training bonsai trees, and now you're ready to share your knowledge and experience. An E-Book is the perfect way to reach the largest audience of bonsai enthusiasts. E-Books will not only promote your business - they will help you make a name for yourself and your company, and establish you as an expert in your field. You may even find that you have enough to say to warrant a series of E-Books. Specific businesses are complicated and often require the different aspects to be divided in order for the reader to get the full story.

Sample Content Preview One of the easiest ways to avoid burning out is to choose work that boosts your energy, instead of taxing it. The difference between working yourself into a grave and making your life fuller is to select projects that boost your morale. If you wake up every day and dread having to go to work, it's a sure sign that you are working yourself into an early grave. When you commit your time to completing activities that make you tired rather than excited, and still do it compulsively, you're a workaholic that has probably already experienced burnout at least once in their life. If the prospect of going to work brings a smile to your face, then you've found a job that enhances your quality of life, and it's much easier to continue working on things that make you happy. You need to consider whether or not your job is a source of energy and happiness, as well as being a source of money. If it's not, you have to ask yourself what you can do to change that. Can you try to leverage your current position into something that will be more meaningful for you? Are there any related positions within your present company or elsewhere that would leave you with more energy at the end of the day? It is crucial for you to do what is needed to find happiness in your work. To increase your quality of life, even more, be sure to add activities to your free time that invigorate you. Work to cut out those activities that drain you emotionally, like scrolling through Facebook, or binge-watching your favorite television show. Try to replace these with activities that energize you, like playing sports or working out. Having creative outlets, outside of your job can help to keep you engaged and motivated in your daily tasks. If you're not able to flex your creative muscles at your position, it is essential to find something outside of work that will allow you the opportunity to include things you love in your daily life. Have a Plan One of the most valuable aspects of having a schedule is that it establishes a routine while allowing you the flexibility regarding what work is being done. However, to get more done without burning out, you need to have a more detailed plan. This is where creating a daily to-do-list can be invaluable to getting more done. At the end of every day, you should sit down and develop a plan and establish the priorities for the following day. Creating this list at the end of the day allows you to hit the ground running when you get to your office the next morning. While having a to-do list is important for getting more done throughout the day, it is also essential to have a framework in place to evaluate what's worth your time and what isn't. Too often you might find yourself being pulled in a million different directions and ‘fighting fires' all day, only to go home and feel like you didn't accomplish anything meaningful or worthwhile. When creating your to-do list, you need to ask yourself if what you have on your list is something that has to get done. Is it something that can wait or be scheduled to be completed later? You also need to determine if you can delegate anything on your list to someone else. Not everything that you write down is something that you have to do, look and your list and ask for help to complete specific tasks. When it comes to planning for meetings and other time-sensitive tasks, take advantage of an electronic calendar. The moment you learn about a new meeting or time-sensitive task, schedule it on your calendar. Set alarms in advance to make sure that you have enough of a reminder, so you don't miss those important events. The planning process should become a part of your routine. Start the habit of writing down your priorities in advance. The power of planning in advance is that you never have to worry about whether you’re working on the right thing or if you’re going to miss a meeting. Take Small Breaks Throughout the Day To help keep your productivity high and your stress level low, take small breaks throughout the day. Taking short, purposeful breaks throughout your day can help you re-orient yourself, allowing you to stay focused on the task at hand. Taking time to review your priorities and check your progress toward meeting each of your goals, and orienting yourself with the next set of tasks you need to complete, can make you more efficient and effective at your job.