Sample Content Preview When a marriage hits the rocks, one of the easiest situations to find yourself in is having an affair! Relationships with people outside your marriage or long term relationship are often more appealing than staying faithful to spouses and partners. Affairs are new, exciting and a reminder that we are still vital and desired people. These are the compelling reasons why so many people find themselves having an affair. The downside of an affair only ever faced when things get out of hand. If you are considering an affair, relationships are about to become difficult for you. Whether that relationship be your long- term one or for that matter, the affair you’re embarking on. You might think that your long-term relationship is bad now but just wait until your partner/spouse discovers you’ve Been cheating on them Your spouse will feel betrayed, angry and devastated. Yes, the affair will devastate your marriage. Instead of turning to someone outside your relationship remember the promises you made. No marriage or relationship is without problems, the trick is to work at remaining focused and committed when these problems hit. So turn to your spouse or your partner instead of some seemingly Appealing outsider appealing than staying faithful to spouses and partners. Affairs are new, exciting and a reminder that we are still vital and desired people. These are the compelling reasons why so many people find themselves having an affair. The downside of an affair only ever faced when things get out of hand. If you are considering an affair, relationships are about to become difficult for you. Whether that relationship be your long-appealing than staying faithful to spouses and partners. Affairs are new, exciting and a reminder that we are still vital and desired people. These are the compelling reasons why so many people find themselves having an affair. The downside of an affair only ever faced when things get out of hand. If you are considering an affair, relationships are about to become difficult for you. Whether that relationship be your long- Been cheating on them Your spouse will feel betrayed, angry and devastated. Yes, the affair will devastate your marriage. Instead of turning to someone outside your relationship remember the promises you made. No marriage or relationship is without problems, the trick is to work at remaining focused and instead of some seemingly

Table of Contents How to Spy On Your Local Business Competition (Legally Of Course): Quantcast 3 How to Spy On Your Local Business Competition (Legally Of Course): Alexa 3 How To Spy On Your Local Business Competition (Legally Of Course): Google Trends 4 Sample Content Preview To get a simplified overall view of your competitors demographics, click on the ‘demographics’ tab and Quantcast will display the people your competitor’s site is most popular with in the various categories. Armed with this information, your business can tailor its marketing efforts to appeal to the same popular target markets and imitate the success of the competition. In our next article we will look at a third resource to spy on your competition called Alexa. Go to Alexa.com and type in your competitors website address in the search box and you will be given the following data upfront: Google Trends is often used to get trend information on hot topics and searches, but you can also use it to investigate the performance of your competitor’s website over a period of time. • Alexa traffic rank • Traffic rank in the US • Number of sites linking into the website To get more detailed information, click on the ‘get details’ button and you’ll uncover more secrets about your competition such as: 1. A brief summary of the products or services they offer, the percentage of traffic that comes from search engines, the number of years the site has been in operation, the demographics of the visitors they appeal to, how long each visitor takes on average on each pageview and to the site in total. 2. In-depth analysis of various categories such as: • Traffic stats- unravel the sources of their traffic • Search-find the top search terms driving traffic to the site from search engines • Demographics-discover who their most popular visitors are by age, gender, race, education and location • Contact- find out who owns the site, their contact and the size of their company • Reviews- check out positive and negative reviews about the site • Related links- shows the link network they have developed • Clickstream-shows you the sites visitors go to after visiting the competitors site (downstream) and the sites they visited immediately before landing on their site (upstream) I hope that this series of articles on how to legally spy on your competition has given you the tools to measure the strengths and weaknesses of your competition and enabled you to compare your local business to theirs so that you can outsmart them. How To Spy On Your Local Business Competition (Legally Of Course): Google Trends A secret way to improve your local business competitive advantage on the web is to spy on your competition and then simply outdo them. In this article we will look at how to do that using Google Trends. Follow these three steps to get data on your competition: 1. Go to Google.com/ trends 2. In the search term box, type in the website address of your competition. You can compare two or more competitors by adding their website addresses. 3. In the new window that appears, click on the Websites link Google Trends shows you the following data: • Daily Unique Visitors The daily number of unique visitors that visits the site over a period of time is shown using a graph. You can change the time frame using the pull down menu titled “all years”. By analyzing this data, you will be able to tell what years, months and days attract the most or least number of visitors and also if the traffic to the site is increasing or declining. • Regions A list of countries where the site is most visited will also give you pointers on your competitor’s popular markets and you can even know which regions in a country attract the most traffic by simply clicking on the country link. • Also visited This list shows other websites visited by the same people who visit your competition. This gives you insight into other sites your local business is competing with. You can use the same process to investigate them too. • Also searched for This list gives you search terms that are used most by those visitors. You can use this list to add new keywords to your content to draw in more visitors to your website.

Table of Contents How To Build Your Local Business Email List: Part One- Driving In Traffic 3 How To Build Your Email List Part Two: Super Squeeze Pages 3 How to get people to open your local business emails 4 Sample Content Preview Affiliate traffic- you can sign up affiliates who will do the work of driving traffic to your squeeze page in exchange for a fee per signup. You obviously have to consider the cost to benefit ratio before you use this method. Having driven traffic to your squeeze page, it is now time to persuade people to sign up. How to do that is covered in our next article, “How To Build Your Local Business Email List: Part Two- Super Squeeze Pages”. How To Build Your Local Business Email List: Part One- Driving In Traffic An email list is a great way to create a continuous stream of income for your local business because you can automatically communicate with a targeted list of people over and over again without starting the whole sales process from scratch. But how exactly does one build that coveted email list? First one needs to drive traffic to your squeeze page and secondly one needs to get them to sign up on that squeeze page. How To Build Your Email List Part Two: Super Squeeze Pages Email marketing is a very cheap way to generate sales for your local business as you can use your email list for successive marketing campaigns without going back to the drawing board to get new prospects. In our previous article, we tackled how to drive traffic to your squeeze page and in this article we will look at how to create a compelling squeeze page that gets people to sign up to your list. As you know, a squeeze page is designed specifically to get people to optin or sign up and there are some simple ways to increase your conversion rates. 1. No distractions- a common mistake is to try and put too much information on your squeeze page but this only distracts your prospects and lowers opt-in rates. The only information that should be there is a clear message for just the name and email address of the prospect in exchange Email List 3. Reverse squeeze page- you can use this technique that uses reverse psychology to get sign ups. Basically you offer the first part of your free offer directly to your prospect and then offer the second part if they sign up. This actually helps you filter your traffic to create a more targeted email list of potential buyers rather than mere window shoppers 4. Create a professional looking squeeze page. Choose clean and modern designs that don’t look hyped up or phony as prospects will be suspicious about the credibility of your business. How to get people to open your local business emails The money is in the list. Almost everyone marketing online repeats this statement over and over again, but in reality the money is in the list only if people actually open your emails. If your subscriber doesn’t open his mail, your business will not make a sale. The average person gets around ten emails a day and if he has multiple email accounts or forgets to open his emails for a couple of days, then he is in all likelihood going to be staring at an Inbox full of over 20 messages. Considering these facts, why would he open your business email and not those from others? The secret to getting your emails opened is found in the title and first line of your message. These are the two parts of your message people see first as they scan the list of emails in their inbox. Use these tips to create strong and compelling titles and first sentences for all your emails: 1. Use power words- these are words that for the free product/service you are offering. This is not the place to start putting ads or links. 2. Create a valuable product/service to give away for free to make people feel they are getting a good deal when they sign up. That free offer should offer amazing value in the eyes of the prospect. You can create a report, a video, a coupon or whatever suits your kind of business and budget.

Table of Contents What is effectiveness......... 3 Key themes of effectiveness............ 4 Be Proactive.......... 4 How to be Proactive?..... 5 Sample Content Preview EFFECTIVENESS Is What • Reliable – consistent, predictable, supports “single truth source”, self-correcting • Appropriate – optimizes support and supports for business purposes • Elegant – simplicity, self adapting, clarity, consistency for various human factors • Integrated – supports, creates, and optimizes synergy in the entire systems • Efficient – minimizes resource wastage and optimizes resource use Effectiveness takes place when all things support everything else. When talking about business, many organizations are focused on giving exerting more efforts for efficiency. Efficiency is just a dimension of the entire effectiveness. To achieve exceptional results, all elements should be managed properly, fairly and consistently. Be Proactive As part of o b t a i n i n g effectiveness as a person, you have to understand how to be proactive. Being proactive is about taking responsibility when it comes to your actions and life than simply watching how such things happen and pass by. It actually takes time because you need to consider the available options. You need to learn to weigh alternatives wisely and make an informed decision to reach your goals in life. The “reactive” behavior has been influenced by outside forces and environmental factors. An individual’s proactive behavior or proactivity refers to changeoriented, self-initiated and anticipatory behavior in a particular situation, such as in a workplace. Proactive behavior includes acting on a future situation in advance than simply reacting. This means taking control of things and making them happen than waiting EFFECTIVENESS Of Key Themes for things to happen or adjusting to such situation. Proactive behavior has been contrasted with some work-related behaviors, like proficiency or adaptivity. Adaptivity refers to change response, while proactivity refers to change initiation. Proactivity has not been restricted to additional role performance behavior. How to be Proactive? As you face your daily chances, there have been 2 key approaches to take the necessary action. The first one is the reactive approach, and the other one is the proactive approach. Proactive approach has been an alternative to reactive action-taking. In this approach, you have to determine the tasks (actions) in advanced. These are the tasks you will take in the entire day. However, at times, you need to stay flexible for some unexpected occurrences. Action-taking has been characterized by providing a possible action thought while making decisions consciously. The truth is that there are more people who use the reactive action-taking approach than a proactive one. Still, it is possible and straightforward to change an approach. This is how to do it: • Faith in Proactive behavior – the first step is having a mental transformation of what you have believed. To be a proactive action-taker, believe that it will work. • Personal Action Plan – PAP has three initial sections which are comprised of ghost actions, minor actions, and major actions. • In order to make it simpler, determine 3 main actions you wanted to do within a day. In the mean time, forget about other ghost or minor actions. Take them on the next part of the process. • Focus on Your Action – After identifying the big actions, start by accomplishing one at a time. Stay for a while and take a break for refreshment. Come back and do the next task. Take these steps until you accomplish the other items on the list. Proactive Be • Avoid reactive triggers – it can be difficult not to fall back to your previous behaviors. • Give your best to get rid of reactive action taking through avoiding some common factors around you or the previous things you used to do. • Focus on the 3 things you have identified. Do not allow anybody else to ruin your day and your mindset. • Be firm – If you were not used to do so, the proactive approach might be quite odd for you, especially when you were previously a reactive action-taker. • Have some time in changing your approach. Never fight against yourself and go back to the old ways. The best thing to do is to go back to being proactive and do better continuously. To be proactive also indicates anticipating problems, giving your best and finding new solutions. On the contrary, being reactive means resolving problems when turned up, performing minimum effort, and disliking changes. Being proactive is having clear thoughts about personal goals and carrying out right actions to make these goals achievable.

Table of Contents Introduction To Web 3.0............. 3 The Basics Moving From Web 2.0 to Web 3.0........ 4 Making The Move The Characteristic Of Web 3.0........ 5 The Features Mechanics Of Web 3.0.... 6 Sample Content Preview FUTURE OF THE WEB 2.0 to 3.0 done to create the ideal platform for the data to be put in a form that is not only accessible via natural language but can also be understood and interpreted by the software applications. The Characteristic Of Web 3.0 Ideally meant to be a better and more feature friendly version the web 3.0 is fast proving it’s met in the IT industry. As a constantly evolving industry the web 3.0 is here to stay for at least the near future. The Features Currently being used by Google, Amazon.com and eBay, these big players have yet to assume the role of becoming the dominant players as such. There are currently also other participants such as WebEx, WebSideStory, NetSuite, Jamcracker, Rearden Commerce and Salesforce.com. It should be noted that the web 3.0 isn’t just for shopping, entertainment and search facilitating, but is fast growing as the business computing convergence on the same fundamentals on demand architecture as the other consumer applications used. The API services form the fundamental layer of offerings of the web 3.0 where the services were originally hosted in web 2.0 but now evolved further to accommodate the demands of web 3.0 instead. This makes the web 3.0 a significant commodity layer within the online platform as the web 3.0 matures along with the growing demands on the services provided the end user will be able to enjoy many more beneficial features. The Aggregation services which also form a layer within the platform offered to the user is where the profitable contributing angle if found for those using the web 3.0 for this optimal reason. Here some of the hassle of locating the entire raw API services in done by bundling the entire various connective element and compiling them into one ideal Characteristic presentation. Application services are again another layer that provides the desired profits looked for within the new composite of application that bring functionality from multiple services to help the end user achieve the intended objectives in a comparatively flexible, intuitive and self evident manner. Most users are excited at the prospect to being greeted with applications and discovering delightfully the delivery of the utilities that are new and little known but hugely beneficial to them. Mechanics Of Web 3.0 With the various different contributing parties racing to provide the end users will the ultimate online experience the huge leaps and bounds being made towards enhancing any exercise connected to these platforms are constantly evolving. The web 3.0 or otherwise known as the semantic web makes applications like the web 2.0 seem rather ancient, though this is not to say the web 2.0 is now obsolete.

Table of Contents Benefits of Facebook Live in small businesses 3 What is Facebook Live? 3 One-one-one sharing of information It is Educational Offers a vast marketplace Help gather more leads thus better business Wholly economical Helpdesk Entertainment Business to customer relationship Conclusion 5 Sample Content Preview Talking about Facebook Live and its corresponding benefits, what should every business owner expect after switching to this modus operandi? One-one-one sharing of information If the celebrities and VIPs have something to share via Facebook Live so do businesses as they primarily target the same audience. Facebook Live means a real-time analysis of the lives and habits of how you conduct your business to your clients. Remember that the way consumers want to be part of your brand today is different from how things were done in the past. They want a more active role in the production and manufacturing sector; they want to see their favourite products getting, what this feature offers. Over the recent past, the world has immensely advanced with lots of hi-tech technological apparatus taking the mainstream by storm. Facebook is arguably the biggest social connection site with active users in an excess of a billion according to the recent stats. A couple of months ago, this social media giant released a cutting-edge technological marvel that allows the high and mighty to broadcast themselves via a live streaming tool. It is Educational When Facebook first introduced this feature, many were wondering if it would be this popular. Continued education that was particularly advanced by the proprietor of the site led to the widespread acceptance as it is evident today. Similarly, when you are planning to introduce an item to your followers, no other better place matches this platform. As a matter of fact, you can use it to create a “tease video” so that the masses can stay alert for the very product once it hits the shopping stores. Perhaps that is that killer trick many businesses are using today. As an ardent business person eager to have your products in the mainstream and gather more followers, it is without a doubt that Facebook, and not the other ones, will augur well with you. A vast marketplace full of an active and vibrant cohort, you can picture how much revenue you will garner. By making such a small video clip and interacting with your following, selling a product will be seamless. Help gather more leads thus better business Facebook pages were once those must-have tools for your business. Their effectiveness as lead-gathering tools was way ahead of any social media marketing tools and they run the show for quite some time. However, with the latest introduction and the fact that video messages gather more acceptance compared to written content, collecting more leads for your business using Facebook Live can’t be overlooked. With more leads simply translates to more followers, thereby more revenues and an edge over your competitors in business. Wholly economical Economists and business gurus assert that business ought to be primarily promotion and publicity. They are probably right saying such a statement, but each of the two is definitely costly as it must be done consistently and in the correct manner. Now, here’s a cheaper and satisfying method in the name of Facebook Live. By only using that mobile device and talking to multitudes, you will be automatically selling your brand, a feature that will eventually work for you. Helpdesk As a customer, there’s nothing as frustrating as that elusive Customer Attendance Department filled with automated responses as it is done today. It is just Offers a vast marketplace Let’s face it; there are a whole lot of video streaming sites, both live and recorded including YouTube among many others, but it is interesting that the wave that Facebook Live is generating is wholly different. recently when polls done among many online customers showed that such phenomenon is a sure-fire way of losing clients. Thankfully, Facebook Live has worked excellently well to help eradicate it, even pulling customers closer. By introducing a live-streamed help desk session, the number of problems solved and solutions offered using this tool is anyone’s guess.

Table of Contents What’s E-Mail Marketing? 3 Types of Email Marketing 3 #1: Direct E-mail:- #2: Retention E- mailing: #3: Straight- up E- mail Advertising:- Benefit of E- mail Marketing to Small Businesses 4 Cost- effectiveness It’s a Targeting Marketing Strategy Tracking Data It Can Be Automated They’re Super Fast Boosting Revenue Steps on How to Run an E- mail Marketing Campaign 5 Step#1: Getting Started:- Step#2: Creating an E- mail List:- Sample Content Preview #1: Direct E-mail:- Direct e- mail refers to the practice of sending direct promotional advertisements and messages to the customer’s email account. Generally, these messages may often be announcements of great deals, sales or even special offers. They may be used to spread the news concerning new services your firm is offering or the new locations that it can serve. These e- mails will normally have a call to action included in them that encourages the consumer to take some sort of action in order to receive promotional deals being offered by a particular company. The call of action can include asking the viewer to visit your business’s home page, signing – up for a service or making a phone call. Direct e- mails are also meant to tell customers about what is happening in a particular business. #2: Retention E- mailing:- These types of e- mails are usually designed to inform the customers about a business. They are important marketing strategies since they can help you create long term relationships with the customers. Despite retention e- mails providing advertisement and promotion options; they can also offer content that may be very valuable to the readers. Retention e- mails have got content which will inform, engage and entertain the readers, so that they’ll feel a connection with the business being advertised or promoted. The most common form of retention e- mails used in e- mail marketing techniques is newsletter. Benefit of E-mail Marketing to Small Businesses * It Can Be Automated:- Once you’ve got an idea of the types of content you intend to send out to your consumers through e- mail marketing technique, it’s very easy for you to automate the process. E- mail marketing campaigns can assist your small business develop awareness, loyalty, desire and trust with its consumers. This form of marketing can be used to retain as well as engage existing consumers. Also, it can as well assist you in establishing new clients. Here are a few of the many ways in which a well established e- mail marketing campaign can benefit small businesses. * Cost- effectiveness:- E- mail marketing campaigns are usually very costeffective. Basically, directing marketing strategies will require you to have a decent amount of cash in order to use them effectively. This is because you will be generating real content like printed newsletters or advertisements. Directing marketing strategies will also make you end up spending more cash in sending the real content out to the consumers through postal email. On the other hand, e- mail marketing uses electronic content that is often much cheaper to produce, and sends it out to the consumers electronically. Note that sending content via electronic means is often much cheaper than sending it out in the real world. * It’s a Targeting Marketing Strategy:- With e- mail marketing, you can be in a position to target specific customers directly. This means that you can be in a position to focus on containing individuals who’re likely to react to your messages, while at the same time avoiding wasting your time and money in trying to reach those individuals who’re not likely to respond. * Tracking Data:- With e- mail marketing, you can be in a position to track data that can uplift your business performance. Since e- mail marketing campaigns are done electronically, it can make it easy for you to track important data that can help you in the operation of your business. for instance, this form of marketing can enable you track how many viewers opened your e- mail, how many of them chose to subscribe to your e- mails, who forwarded your adverts to another person as well as who listed your e- mails as spam. Generally, this data tracking system can make it a lot easier for you and your marketing team to figure out which of your e- mail marketing techniques are producing reliable results and the ones that are wasting your time and effort. Once you know this information, you can decide to alter your marketing techniques so that they can become more effective. Don’t you think that that is in deed great? Typically, this means that you can be able to schedule newsletters and e- mails on a weekly or monthly basis in advance. This can simplify the work for you when it comes to creating the desired content. ^ Creating an effective system which will get the message into your viewers inbox Also, with this form of marketing strategy, you can be in a position to set up automated delivery hassle free and in the long run it can save you time and money. * They’re Super Fast:- One of the best characteristics of e- mail marketing campaign is that it usually works really fast. A person does not require waiting weeks or months in order to see the results of his or her e- mail marketing campaign- results. Your business e- mails once sent will instantly reach your consumers and will offer up- to- date content and information. In brief, e- mail marketing techniques can assist small businesses keep upto- date with their consumers and thus be able to operate in real time. * Boosting Revenue:- This form of marketing can help your business in increasing its sales ands generating more revenue. E- mail marketing can assist your business in generating sales via other channels. Therefore, take your time as a small scale business owner to create the right types of e- mail marketing tactics, avoid dreaded spam level and your business will see an increase in its revenue within the shortest time possible.

Table of Contents The Basics of Nook eReader 3 The Basics Essential Settings of Nook Reader 3 Nook Essentials How Nook Communicate With Your PC 4 Nook and Pc Communication How to Buy Ebooks With Nook 4 Sample Content Preview There are also interactive Kids’ books which seemingly come to life with activities built right into the pages. The stories are read aloud with the use of the in build microphone on the Nook tablet to help record the users own narrations. There are also applications that are designed for the reader with easy to use and great value features. The reading recommendations from experts at the world largest bookstore are made available with the Nook applications. There is also a free in store support with the 40,000 booksellers ready to help in any way possible. The Nook also provides the read anytime and anywhere platform as the free Nook reading applications facilitates. It is also possible to start reading the material on Nook and then continuing it on other tools such as the Smartphone or computer. Movies, TV hows and music are also available in fast streaming and on stunning Vivid View displays. Essential Settings of Nook Reader There are several functions that can be done with the use of the Nook reader and with a little informed exploring the user will be able to enjoy those most suited to his or her needs. The user is usually able to browse through ebooks from the library on the Nook. Nook Essentials The following are some of the areas where the essential setting of the nook reader allows the user access to several different platforms: With the newest Nook software the users are able to read ebooks while in physical sores, however as not all eBooks has this feature though it is available in the majority of the online catalogs. The experience is similar to that of actual reading except sometimes the Nook only loads a few pages at once thus leaving the reader waiting. The user would have to tap on the “shop” icon at the retail location on the Nook and one the eReader notices it’s in range of the store’s Wifi signal I automatically connect and load and this is depicted with the loge that will appear at the top of the display. Managing the library online with the Nook could be a little challenging sometimes as it does tend to get a little unwieldy and hard. However this can still be done via the BN.com account interface. There the user has the option to choose which books to archive and which to delete completely. Some of the title can be purchased by the user as the titles are synced to the Nook or even the Smartphone application. The Nook is about the only eReader that will allow the user to lend DRM ebooks to others within the spectrum. Using the “lend me” icon on the application the iPad, iphones and android devices and also the Nook this can be facilitated easily. The lending periods usually last for about 14 days only. How Nook Communicate With Your PC Although not impossible, the general sentiment is that the connection between the Nook and pc seems to be below expectations. Most users have a difficult time making the connection at best. Nook and Pc Communication However with some adjustments and improvisations it is possible to make the connection and commence the intended tasks. Some have suggested connecting the UBS to the computer and when the light comes on it would indicate the connecting has started the communication process. However if this is not immediately evident, then the user would have to ensure the NC is on and awake. Then the user may also have to re swipe to prompt the connection again. Sometimes trying another micro USB cable is recommended as the regular USB cable may not bring forth the required tasks successfully. This action is primarily meant to connect the NC to the computer to transfer files and there is really no need to actually use an NC cable. When the NC cable is plugged into the computer it changes color from green to a shade similar to orange. On the computer side there should be an indication of the plug in by the notification on the tool reading Mac, Windows 7, Vista or XP. Alternatively some users find it easier to make the connection with the use of a laptop instead of the PC. However as this is not always possible the user would definitely have to be inventive. When the laptop is used the recognition on the nook would be as MEDIA on ADE. One should be aware that once the task is completed and all the material intended to be downloaded has been successfully transferred, the user should extract the USB device by simply yanking it from the connection. The intention has to be keyed in and the PC would have to notify the user the USB was ready for extraction. This is important as it avoids any loss of data from occurring.

Table of Contents The Secret To Growing Your Business – Fast! 3 Social Media Marketing: What It Can Do For You Take Social Media Marketing To A New Level 4 The Problem: Keep Up With Demands The Solution: Delegate Sample Content Preview Let’s say it’s 10 a.m. Bored office workers everywhere are looking forward to lunch. In fact, they’re asking each other: “What do you think, where should we go for lunch?” They check their twitter and facebook feeds to see what their friends are up to, and then, magic happens. They spot your tweet or your facebook status. Their eyes light up, and they start to salivate. “Dude, let’s go to Soupy Sales! He’s got that awesome white bean chicken chili for lunch. Perfect weather for it. Man, he’s on Facebook… we better get there before it’s gone!” At 11:30, you start getting busy. At 1 pm, you’re completely out of soup, salad, bread, soda, and those cookies you thought might sell well. And, best of all, you’ve convinced your customers that they should not pass up the opportunity to have lunch with you, because you’re just so popular. While this is an admittedly simplified explanation of what social media marketing can do for you, it’s definitely food for thought. Whether you sell soup or landscaping services, you need to get in the game and stay in the game with social media marketing. So, find an expert, start a campaign, and watch your business grow faster than you ever thought possible. Secret Take Social Media Marketing To A New Level If yours is among the many small businesses that has taken advantage of everything social media marketing has to offer, then you might find yourself struggling to keep up at times. You might wish you had more hours in the day to accomplish everything you need to do plus stay on top of all the latest social media marketing trends. The Problem: Keep Up With Demands Just about two short years ago, social media marketing was a bit less complicated than it is now. Business owners felt they could manage everyday tasks plus keep up with their Twitter feeds and Facebook fan pages. Since social media has enjoyed such a boom, there are a lot more options for monetizing as well as expanding marketing opportunities. If you’re trying to do it on your own, you’re very likely feeling completely overwhelmed. You know social media marketing is important, and there is no way you could (or should!) cut it out of the picture. The question is, how can you take advantage of everything social media marketing has to offer, while running your business and living your life? If you are one of the millions of people who stay up until the wee hours administering a social media marketing campaign, getting a few hours of sleep, spending all day running the business, and burning yourself out completely in the process, then you need an answer – and you need it fast. The Solution: Delegate If you are tired of burning the candle at both ends, it’s time to do something about it. Hiring a company or individual who specializes in handling social media marketing for businesses can give you back some of those precious hours - last time I counted, there were still only twenty four of them in a day.

Table of Contents How businesses can benefit using Periscope.3 1) Periscope is an efficient communication and marketing tool.3 2) Efficient announcement tool....3 3) Periscope is a reliable and efficient customer service tool....4 4) Access to a large consumer base and an opportunity to reach a new market niche....5 5) Enables a business to carry out extensive feasibility studies to ascertain customer wants and preferences.5 6) Gives customers a candid insider peek into the behind the scenes operations of a business.....6 Sample Content Preview 1) Periscope is an efficient communication and marketing tool Periscope offers small or medium enterprises operating on a tight budget an affordable and easily accessible means of reaching customers in a personal way. The current business market is highly competitive no matter the industry you specialize in. It is therefore essential to be in constant touch with your customer so as to have a chance at retaining their interest in the products or services that a business offers. Through periscope a small business is able to advertise and market freely. This significantly cuts down on expenses as marketing is an expensive venture for any business particularly start-ups running on a shoe string budget. 2) Efficient announcement tool Periscope is an effective way of making press Can Benefit How Business Periscope releases or general a n n o u n c e m e n t s concerning the unveiling or launch of new products or an improvement or change made on already existing products or services. An added advantage of using periscope for press releases is that unlike social media platforms your clients and prospective customers receive the information in real time. 3) Periscope is a reliable and efficient customer service tool Periscope enables real time engagement and this makes it an adequate channel that through which customers can issue complaints and have them addressed immediately. Customers trust a company that listens to their issues and responds promptly. Customer care is the most efficient way to counter competition. Other customer service initiatives that can be achieved through the use of periscope include; I. Provide tutorials for customers Periscope enables small and medium sized enterprises to give customers quick tutorial on how to use their products. All a business has to do is make the tutorials simple, entertaining and captivating enough to grab and retain the interest of existent clients and prospective customers. II. Provide consumers with detailed product information A small business has to compete with many other enterprises some established with professionally designed websites that detail all their products. Periscope gives small and medium sized enterprises a affordable way to inform their customers of everything concerning their products in an interactive interface. III. Live group support A small business needs to address the queries and issues of its customers promptly otherwise these customers will opt to purchase the products of more established brands. Periscope enables customers to make these issues known to the Periscope Can Benefit How Business business and they receive quick solutions. This makes customers feel valued IV. Webinars Physical seminars organized in a single location are neither a viable nor a realistic arrangement as customers are too busy and a small business cannot afford such an expensive business venture. Periscope enables a small or medium sized company to hold regular webinars where customers can effectively interact both with each other and with the business. This not only gives the business an idea of consumer concerns but also makes the consumers feel like they are a vital part of the business hence building consumer loyalty. 4) Access to a large consumer base and an opportunity to reach a new market niche The internet is full of prospective customers who are in need of a product and look out for a trustworthy brand they can rely on. Periscope is linked to Twitter therefore through it you can reach prospective customers on Twitter.