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Table of Contents
INTRO_4
WHAT IS GRAPHIC DESIGN?_5
Graphic Design Applications 5
Why Good Graphic Design Matters 6
GRAPHIC DESIGN TOOLS_8
Popular Design Software 8
Must Have Hardware 10
Optional Extras 11
Resources 13
Using Graphic Design Software 14
GRAPHIC DESIGN BASICS AND BEST PRACTICES_16
Lesson 1: The 6 Fundamental Principles 16
Lesson 2: Flow 18
Lesson 3: KISS 19
Lesson 4: Typography 19
Lesson 5: Color Theory 20
GRAPHIC DESIGN SINS_23
GRAPHIC DESIGN GLOSSARY_25
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Intro
This report is designed to teach you the basic things you need to know about graphic design.
Graphic design encompasses an important set of skills that every entrepreneur should have basic knowledge of. These days more business is taking place online (a very visual medium) than ever before.
There is simply no avoiding graphic design.
You don't have to be a professional, but the basics are important no matter your niche or industry.
In this report we will go over these basics of graphic design so that you feel confident enough to create fantastic images, layouts and more to help promote your business.
You'll also learn the basic foundations that will allow you to pursue the subject further if you want to really expand your skillset.
Read on and get ready to learn the basics of design I
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Table of Contents
Introduction 4
What is Networking? 10
Takeaways for This Section 12
Why Should You Network? 13
Takeaways for This Section 15
Networking Skills 17
The More You Network, The Better You Get 17
Know Your Contacts 18
The Pareto Principle 18
Takeaways for This Section 19
Networking Obstacles 20
I Can't/Won't/Don't Network 20
I Don't/Won't Know What To Say 20
I Don't Know Anyone To Network With 21
Takeaways for This Section 21
Face-To-Face Networking Checklist 23
Online Networking 25
Conclusion 27
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Introduction
It's not what you know; it's who you know, right? Well, that's partially right. What you know and what you do with that knowledge are two very important components that lead to business success. After all, a business without an in-demand product line isn't in business very long. So, where does this demand come from? That's where the other half of the equation kicks in. The demand comes from who you know - your clients and customers. So, where do the clients and customers come from?
Clients and customers come from networking. Networking is how the buying public gets to know you and the products that you offer. This interplay between you and the public is what generates trust in you, loyalty to your brand and, most importantly, demand for your product line.
The goal of this book is to allow you, the business owner, to develop excellent networking skills that will enable your business to reach a new level of visibility. This increased visibility among the members of the buying public will, in turn, allow you to increase your edge against your competition and leverage that edge into greater profitability.
You will start at the beginning, learning what focused networking is all about and why it is so vitally important to your business. Next, you'll look at effective networking techniques and strategies. These proven techniques and strategies will be broken down into actionable steps that you can begin to use today. You'll also learn about some very common networking obstacles and what you can do to overcome them. You will then learn how to put together a networking checklist that you can use on the fly, prior to any networking events or opportunities. Finally, you'll take a look at the world of online networking and how you can use social media to further enhance both your exposure in the marketplace and your profitability.
Before we begin though, let's take a moment to examine some of the other core business principles that work alongside networking to ensure success. While networking is probably one of the most important of these principles, it cannot work its magic in a vacuum. You need to make sure that the rest of your business house is order, so that when you do network you gain the most traction from your efforts and, hence, the most profit.
So, besides networking, what's the most important element in a successful business? The answer depends on the viewpoint of the business owner. An owner who is tightly focused on day to day operations may have a different answer than an owner who is taking a broad look at where the business might be in five years' time. In fact, the same owner could give you a different answer on different days, depending on where their priorities are at that time. Unfortunately, that's a problem.
You see, the basic building blocks of success don't ever change. They remain the same no matter what problems or preoccupations you may be experiencing. Your day to day perspective can and will change. The elements of success do not change. They are rock solid and immutable and you forget or ignore them at your own peril.
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Table of Contents
INTRODUCTION_5
WHAT IS SOCIAL MEDIA MANAGEMENT?_7
Why outsource social media? 7
Any disadvantages? 7
How MUCH DOES IT COST? 8
Getting started 9
Don't expect immediate results 9
Takeaways 10
DPI NEED HELP?_11
Do YOU ENJOY SOCIAL MEDIA? 11
DO YOU HAVE TIME FOR IT? 11
Are you a decent writer? 12
Are you a "people person"? 13
HOW IMPORTANT IS SOCIAL MEDIA TO YOUR BUSINESS? 13
What about the future? 13
Takeaways 14
WHAT TO LOOK FOR_16
Friendly and patient personality 16
Relevant niche/industry knowledge and passion 16
Master more than one platform 17
Available throughout the day 17
No CONFLICTS OF INTEREST 17
Ability to learn and update their methods 18
Flawless spelling and grammar 18
Complementary skills 18
Agency, freelancer or employee? 19
Takeaways 19
WHERE_21
Freelancing sites 21
Search engines 21
Classified ads 22
Asking around 22
"Outsourcing" in-house 23
Takeaways 23
CONCLUSION 25
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Introduction
If you own a business and have an online presence, you've probably realized at this point that you need to take advantage of social media in order to stay competitive. There's just one problem: managing, posting and participating in discussions on social network is a time-consuming task. It's also not as trivial as it may first seem - there are many little things you need to learn if you want to see the best possible results from your efforts.
Fortunately, there is a way to get all the advantages of social media without having to do all the heavy lifting yourself. All you need to do is outsource it to a competent social media manager, who specializes in managing pages and accounts for businesses like yours. It doesn't have to be very expensive, and the upsides are many.
In this guide we'll go over everything you need to know about outsourcing social media, including:
• What social media management is, and the advantages (and disadvantages) compared to handling everything yourself
• What you should expect after hiring a social media manager
• The questions you need to ask yourself in order to determine whether you should outsource these tasks or not
• The various traits and skills you should look for in your social media manager
• The situations where running things yourself could actually cause harm to your business
Whether you should go with an agency, a freelancer or hire an employee
Where to find the perfect candidate, and what to consider during the recruiting process
How "outsourcing" in-house works and why it can sometimes be a good idea
...and much more!
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Table of Contents
Sponsored By AffPortal.com ..... 3
Introduction ......... 4
Chapter 1: Concept Research ... 6
Chapter 2: Starting Organized 10
Chapter 3: Curating PLR Content ...... 12
Chapter 4: Naming Your Lead Magnet .......... 16
Chapter 5: Create The Artwork .......... 18
Chapter 6: Create The Ebook . 29
Chapter 7: Create Your Auto Responder List 32
Chapter 8: Create Your Squeeze Page ......... 36
Chapter 9: Create Your Thank You Page ..... 45
Chapter 10: The Next Steps.... 48
Additional Information .. 50
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Introduction
A Quick History Of Internet Marketing
Once upon a time, back in the early 2000's, direct response marketers discovered a system direct linking from Google Adwords straight to their affiliate offers.
It was called the "Google Cash System" and it made a lot of people a lot of money very quickly. And it was good.
The mighty Google quickly grew tired of direct response marketers. Google punched them in the cash sack and revoked their AdWords card leaving direct response marketers floundering to find a new way to run paid traffic to their offers. Dark times had arrived.
Eventually savvy entrepreneurs caught on to a different (not new) way to still use paid traffic that was developed pre-2000 by one of the godfathers of internet marketing. It didn't deliver those sweet commissions instantaneously like direct response did, but it did deliver and looked a whole lot more like a real grown up business. And it was good.
Enter The Squeeze Page
Like a lot of great inventions, the "lead capture page" is said to be developed by two different marketers, in two different places, at the same time. One of these marketers was named Levi Jonathan Mizel. Jonathan called his lead capture web page a "Squeeze Page" because like a fruit juicer, you put a bunch of fresh fruit in the top (internet traffic), and out the bottom comes the sweet, sweet juice (your leads).
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Table of Contents
How To Boost Your "Man Stock" 2
8 Types Of Women To Avoid Like The Plague .. 4
What Category Does She Put You In? .... 6
The Date Checklist. 8
Calm Your Nerves! ......... 11
How To Get Her To REALLY Like You .... 12
Success! .... 13
Recommended Resources ........ 14
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How To Boost Your "Man Stock"
Among the many emotions that man was destined to experience, attraction is the best emotion ever created.
Attraction is a strong primal instinct that drives you to want to be closer to that woman. Likewise when you know a woman is attracted to you, it makes you feel more confident and your swagger meter goes off the charts.
In order to meet new ladies you have to be the best man you can be.
Here's 5 things you should concentrate on to max out your manliness.
1. Create a dazzling personality
30% of women who are actively dating say that the most important attribute that they are looking for in a guy is personality. That's why most girls insist that the looks are not that important, what matters most is the personality of the person.
So if you really want to succeed in getting a girl, try to create an impression first that you have the best personality in the world. This can be projected through your sense of humor, confidence, and the way you carry the conversation with your wit.
I'm not talking about faking it and being someone you're not. This is about making the most of what you have.
2. Be cool
The key to getting a girl should not projecting an air of desperation.
Even if you've not dated a girl yet, try to be cool and create an impression that you want to get the girl because you like her and not because you are in desperate need of a partner.
3. Be ready for rejection
The problem with most people, especially guys, is that they have high expectations when it comes to dating and relationships. In fact, almost 62% of those who are into dating have asserted that the guy's expectations are very high these days.
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Table of Contents
INTRODUCTION_4
WHAT IS GOOD CUSTOMER SERVICE?_5
Takeaways 6
26 RULES OF OUTSTANDING CUSTOMER SERVICE_8
Getting in touch with you 8
Interacting with customers 11
YOU AND YOUR EMPLOYEES 16
Takeaways 20
CONCLUSION_22
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Introduction
Anyone who owns a business should know how important customer service is, especially in today's increasingly competitive business world where it's crucial to embrace every chance you get to stay one step ahead of your competitors.
However, knowing exactly what methods and strategies to employ for the best possible results isn't always easy. There are many potential pitfalls, and even smaller mistakes in customer service can snowball into large issues if not dealt with properly. Hopefully, by reading this guide you'll have a good idea about why you should make customer service a priority, as well as exactly how to go about it.
Among other things, you'll learn:
• What good customer service is all about, and why it's something you should prioritize in your business
• The potential dangers of not putting enough effort into your customer service
• How good customer service often leads to increased sales
• How to structure your customer service routines so it's easy for customers to get in touch with you, minimizing frustration and delays
• What you and your staff should keep in mind when interacting with customers, and the mindset required to be able to offer stellar customer service
• How to ensure your employees deliver the best possible customer service, and what you can personally do to ensure customer satisfaction
• Why you must always be on the lookout for things to improve, and how to get ideas and feedback directly from customers ...and much more!
Good customer service is all about making the customer associate your business with positive feelings. It's about going that extra mile that your competitors aren't willing to. There are many ways to accomplish this, and of course the ideal methods and strategies vary a lot depending on what kind of business you have. What they all have in common is focusing on the customers' needs, ensuring they always come first.
Good customer service means being able to connect a customer with the ideal solution for their situation. Through experience and knowledge of your business you should be able to recognize the best fit for any given scenario, and answer any questions or objections that may come up in the process.
It also means being available after the sale has been made, ensuring that the customer is happy and that everything is working as it should. In some cases it means following up with them by reaching out, in others it just means being responsive on the support channels offered.
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Introduction
You’re most likely reading this e-book because you’re looking for a simple and actionable strategy for making money with private labeling on Amazon.
Maybe you’ve already had some success selling on Amazon before and you’d like to expand into private labeling, so you can increase your ROI.
Or maybe you’re brand new to selling online, and heard somewhere how lucrative private labeling can be.
Either way, you made a wise decision purchasing a copy of this e-book and it will help you greatly!
Regardless of your experience and where you’re currently at in your online marketing career, this e-book will show you one of the easiest methods for breaking into private labeling and turning it into a full-time income business.
Here’s what you’re going to learn:
1. How to find the most lucrative target market for your product.
2. How to easily find and choose the perfect product to offer customers.
3. How to make sure a product will be profitable.
4. How to dominate your niche and earn big bucks from it month after month.
5. How to make your product stand out from the competition.
6. How to easily find a reputable supplier for your private label product.
7. How to scale this model into a long-term self-sustaining business.
Sound good? Great! We’ll get started in just a minute. But first, if you’re new to private labeling and/or Amazon FBA, here’s a brief introduction for both.
Note: If you’re already familiar with each, feel free to skip this section and move on to Step #1: Research Your Target Market
Table of Contents
INTRODUCTION_5
THE POWER OF AUTHORITY_6
What it means 6
Why it's important 6
What the benefits are 7
Takeaways 9
CARRY YOURSELF LIKE AN AUTHORITY_10
Help people 10
Go THE EXTRA MILE 10
Network 10
Take the initiative 11
Be humble 11
Never be rude or condescending 11
Admit when you're wrong 11
Don't be afraid of controversy 12
Takeaways 13
ACTIONABLE STEPS TO BECOME AN AUTHORITY_14
Write and publish a book 14
Start a blog 14
Guest blog and publish articles 15
Build a social media presence 16
Participate on industry forums 16
TEACH OTHERS WHAT YOU KNOW 17
Network with other experts in your niche 17
Speak at events 18
Host seminars/webinars 18
Create a community 19
Takeaways 20
I'M AN AUTHORITY - NOW WHAT?_21
Staying active 21
Branching out to other niches 21
Downshifting 22
Stay in touch with your network 22
Takeaways 23
CONCLUSION 24
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Introduction
Many people dream about becoming an authority in their field. No doubt is becoming a well-known niche expert something that can be immensely useful, not to mention profitable, but getting to that point is usually no small feat.
In this guide we'll go over what being an authority means, why it's something to strive for, how to get there and what to do once you've climbed all the way to the top of the mountain.
Among other things, you'll learn:
• What it means to become an authority, and why it's important to strive for
• What the benefits and perks of being an authority are, and a little bit about the potential downsides
• How to carry yourself to ensure that you're seen and respected as an authority in your field
• The exact steps you can take to become an authority, even if you're starting from scratch
• How to proceed once you've reached the goals you set out for yourself ...and much more!
Table of Contents
Introduction 4
Branding - What Is It?..........................5
Decide Who You Want To Be Online and Brand Accordingly 6
Brand To Attract Your Audience............7
Use Content That Reinforces Your Brand.............................7
Using a Blog to Build a Community Around Your Brand............................9
The Importance of Business Blogging...9
Traffic........................9
Conversions............10
Establishing Authority............................10
Continuing Results Over Time...............11
The Importance of Blog Commenting.11
Some Best Blogging Practices.............12
Takeaways for This Section.................13
Using a Forum to Build an Online Community.........15
When to Create a Forum....................15
Why You Should Consider Creating a Forum......................15
Ease of Communication.........................16
Building Trust..........16
Crowdsourcing Support.........................16
Tips on How to Create the Best Forum for Your Brand.......16
Takeaways for This Section.................17
Build an Online Community with a Facebook Fan Page...........................19
What is a Facebook Fan Page?............20
Why Your Business Should Use a Facebook Fan Page.........20
Best Practices for Your Facebook Fan Page........................22
Takeaways for This Section.................22
Other Options for Your Virtual Neighborhood.........24
Google+..............24
Reddit.................24
Takeaways for This Section.................25
Conclusion 26
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Introduction
If you own a business, or you plan on owning a business, do you know what your business is all about? Do you have a plan on how to shepherd your organization towards continued growth? Do you have an overarching vision for the future, a vision that will maintain creativity and competitiveness? In short, what is your philosophy or approach? If you don't have ready answers to these questions, you should. How you think about your business directly affects its performance in the marketplace. The most successful businesses, in the long run, will be the ones that have a plan for the future and who clearly understand where they are going and why.
In general, there are two basic approaches when it comes to business philosophy. In the first way, the business is all about itself and what it does. The people who own the business, their ideas and the products or services that they choose to provide to the buying public provide the business with its identity. This type of philosophy requires the business to communicate with the public in a monologue. In the relationship with the marketplace, the business is a vocal and active participant and the customer base is largely silent and passive.
In the second approach, the business is all about the public and what it desires. The needs and wants of the buying public provide the owners with the ideas for future products and services. It is the customer that gives the business its identity. With this philosophy, the business is constantly communicating with the public in a dialogue. This active and two way communication means that the customer base is a vocal and active participant in a conversation about the business' future.
There is a temptation for a business owner to think about their business in terms of themselves that gives rise to the first approach. After all, the owner is the one that started the business. He or she nurtured its growth. They bear the risks associated with running a business and they earn and enjoy the rewards of success. For the countless business owners who give into this temptation of this approach, there is no difference between themselves and the business they run.
In their minds, they literally are their business. The problem with this type of ego driven thinking is that it is dead wrong.
The second approach sees this mistake and avoids making it by providing a vision that understands that the customer is paramount. An owner with this philosophy sees that their business is made up of customers. It is nothing more than the sum total of these customers' satisfaction or dissatisfaction. It can choose to engage these customers in order to attract their interest, support and, hopefully, their continued patronage or it can ignore the same at its peril. In the end, however, the business is nothing more than what its customers decide it is, no matter what the owner believes to the contrary.
Smart business owners who adopt the second approach realize that their continued success and growth depends upon an engaged and interested customer base. They actively seek out and court this customer support by building a community around their business and brand. This community is, in a sense, a virtual neighborhood or club whose members share an interest in the business and its brand. It is this virtual neighborhood of customers and potential customers that provides the smart business owner with an incredible advantage over their competitors who have chosen to view and treat their customers in a more impersonal, as well as imperious, manner.
This book will teach you, the smart business owner, how to gain this advantage over your competition by building a virtual community around your business and brand. In the end, a good business is profitable precisely because it provides value to its customers first. It is this "customer first" approach that leads to continued sales and growth. However, before we get to the specifics of creating a community around your brand, let's take a closer look at a couple of primary concepts involved in basic branding.
Table of Contents
Introduction 4
Vision 6
Focus 7
Risk-Taking 8
Take Responsibility 9
Mindfulness 10
Be Competitive 11
Be Persistent 13
Network and Connect 14
Plave a Growth Mindset 15
Be Confident 16
Do the Hustle 17
Be Passionate 18
Be Creative 19
Be Flexible 20
Be Positive 21
Be Grateful 22
Be Accepting 23
Conclusion 24
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Introduction
Everybody loves success. Why wouldn't they? Success is synonymous with all things bright and beautiful. Success, in most people's eyes, means good fortune in both the literal and figurative senses. It certainly brings an individual money, along with the freedom that excess cash entails. It also brings other less tangible, but no less desirable, effects, such as fame, recognition, power and influence. In other words, success is a wonderful thing.
However, many people make the mistake of treating success as an end result. Success is not a goal, it is a process. It's not about winning the race. It is about training for, and running, this race, and every race, in the best possible manner. It's about enjoying everything leading up to the race, as well as the race itself, as much as the spoils of being victorious.
This book is about the mindset that brings about this kind of success. As a business person you have an imperative to succeed. You have no other choice. It's either succeed or get a job helping someone else succeed. There is no middle ground. However, the successful business owner does not charge blindly into the marketplace, relying on chance to bring success. Instead, they develop the character traits that will allow them the best opportunity to reach their personal and professional goals. These traits are like building blocks. They form a solid base that can be utilized to make the right decisions at the right time. They can support other learned skills that allow further development. Finally, they are a resource that can be drawn upon in times of need.
The most successful people look on success as an exponential process. It is a process in which every opportunity to succeed leads to further opportunities. In this way, success is not a goal. It is a journey of self-development. Like all personal development it is deeply personal and intrinsic. It is not a set of tricks or hacks. Instead, it is a way of looking at the world and looking at yourself. All successful people know that how you do something is far more important than what it is that you're doing. The goal is not finite and fixed. It is a daily affirmation that leads to weekly achievements which, in turn, lead to a lifelong positive journey.
Successful business owners are successful precisely because they have wired themselves to realize what they wish to achieve. They have a mindset that is tuned to success in an almost spiritual manner. They win, over and over again, precisely because they think like winners. To paraphrase the old saying, they think, therefore they know they can succeed.