Table of Contents
What’s E-Mail Marketing? 3
Types of Email Marketing 3
#1: Direct E-mail:-
#2: Retention E- mailing:
#3: Straight- up E- mail Advertising:-
Benefit of E- mail Marketing to
Small Businesses 4
It’s a Targeting Marketing Strategy
It Can Be Automated
They’re Super Fast
Steps on How to Run an E- mail
Marketing Campaign 5
Step#1: Getting Started:-
Step#2: Creating an E- mail List:-
Sample Content Preview
#1: Direct E-mail:-
Direct e- mail refers to the practice of sending direct promotional advertisements and messages to the customer’s email account. Generally, these messages may often be announcements of great deals, sales or even special offers.
They may be used to spread the news concerning new services your firm is offering or the new locations that it can serve. These e- mails will normally have a call to action included in them that encourages the consumer to take some sort of action in order to receive promotional deals being offered by a particular company.
The call of action can include asking the viewer to visit your business’s home page, signing – up for a service or making a phone call. Direct e- mails are also meant to tell customers about what is happening in a particular business.
#2: Retention E- mailing:-
These types of e- mails are usually designed to inform the customers about a business. They are important marketing strategies since they can help you create long term relationships with the customers.
Despite retention e- mails providing advertisement and promotion options; they can also offer content that may be very valuable to the readers.
Retention e- mails have got content which will inform, engage and entertain the readers, so that they’ll feel a connection with the business being advertised or promoted. The most common form of retention e- mails used in e- mail marketing techniques is newsletter.
Benefit of E-mail Marketing to Small Businesses
* It Can Be Automated:-
Once you’ve got an idea of the types of content you intend to send out to your consumers through e- mail marketing technique, it’s very easy for you to automate the process.
E- mail marketing campaigns can assist your small business develop awareness, loyalty, desire and trust with its consumers. This form of marketing can be used to retain as well as engage existing consumers. Also, it can as well assist you in establishing new clients. Here are a few of the many ways in which a well established e- mail marketing campaign can benefit small businesses.
* Cost- effectiveness:-
E- mail marketing campaigns are usually very costeffective. Basically, directing marketing strategies will require you to have a decent amount of cash in order to use them effectively.
This is because you will be generating real content like printed newsletters or advertisements. Directing marketing strategies will also make you end up spending more cash in sending the real content out to the consumers through postal email. On the other hand, e- mail marketing uses electronic content that is often much cheaper to produce, and sends it out to the consumers electronically. Note that sending content via electronic means is often much cheaper than sending it out in the real world. * It’s a Targeting Marketing Strategy:- With e- mail marketing, you can be in a position to target specific customers directly. This means that you can be in a position to focus on containing individuals who’re likely to react to your messages, while at the same time avoiding wasting your time and money in trying to reach those individuals who’re not likely to respond.
* Tracking Data:-
With e- mail marketing, you can be in a position to track data that can uplift your business performance. Since e- mail marketing campaigns are done electronically, it can make it easy for you to track important data that can help you in the operation of your business. for instance, this form of marketing can enable you track how many viewers opened your e- mail, how many of them chose to subscribe to your e- mails, who forwarded your adverts to another person as well as who listed your e- mails as spam.
Generally, this data tracking system can make it a lot easier for you and your marketing team to figure out which of your e- mail marketing techniques are producing reliable results and the ones that are wasting your time and effort.
Once you know this information, you can decide to alter your marketing techniques so that they can become more effective. Don’t you think that that is in deed great?
Typically, this means that you can be able to schedule newsletters and e- mails on a weekly or monthly basis in advance. This can simplify the work for you when it comes to creating the desired content. ^ Creating an effective system which will get the message into your viewers inbox Also, with this form of marketing strategy, you can be in a position to set up automated delivery hassle free and in the long run it can save you time and money.
* They’re Super Fast:-
One of the best characteristics of e- mail marketing campaign is that it usually works really fast. A person does not require waiting weeks or months in order to see the results of his or her e- mail marketing campaign- results.
Your business e- mails once sent will instantly reach your consumers and will offer up- to- date content and information. In brief, e- mail marketing techniques can assist small businesses keep upto- date with their consumers and thus be able to operate in real time.
* Boosting Revenue:-
This form of marketing can help your business in increasing its sales ands generating more revenue. E- mail marketing can assist your business in generating sales via other channels. Therefore, take your time as a small scale business owner to create the right types of e- mail marketing tactics, avoid dreaded spam level and your business will see an increase in its revenue within the shortest time possible.Other Details
- 2 Ebooks (DOC, TXT), 7 Pages
- 2 Ecovers (JPG, PNG)
- Year Released/Circulated: 2016
- File Size: 2,296 KB
[YES] Can be sold
[YES] Can be used for personal use
[YES] Can be packaged with other products
[YES] Can modify/change the sales letter
[YES] Can modify/change the main product
[YES] Can modify/change the graphics and ecover
[YES] Can be added into paid membership websites
[YES] Can put your name on the sales letter
[YES] Can be offered as a bonus
[YES] Can be used to build a list
[YES] Can print/publish offline
[YES] Can convey and sell Personal Use Rights
[YES] Can convey and sell Resale Rights
[YES] Can convey and sell Master Resale Rights
[NO] Can be given away for free
[NO] Can be added to free membership websites
[NO] Can convey and sell Private Label Rights