Sample Content Preview All of the above programs are free to join and I will show you how to do this in video 1. Most just require you to fill in a simple registration form to get started. I will also show you how to choose a good product that converts well. If you choose a product that has a low conversion rate you once again will waste a lot of time and effort creating a site that may rank in the 1st, 2nd or 3rd position on Google and get a lot of targeted visitors but in the end, you will get zero sales. Rule of thumb – After you check out the products sales page make sure if you were looking for a similar product, would you buy it? If after checking it out and you personally feel you wouldn’t buy it then don’t promote it. Remember by no means do you have to stick to the affiliate networks I have suggested, it’s just these one’s have performed best for me. Now that you have your market and product to promote selected let’s get onto the next step. In the next step I really want you to focus and maybe even read over this section twice and watch my live demonstration video a few times as it’s one of the most important parts of the whole process. Once you have found a product that you think will work in your market start to think about the keywords that people would type into Google to find solutions that fit alongside these products. Visit the products sales page and the products main website for idea’s. I sometimes go to the products frequently asked questions section if they have one as this will give you a quick guide into what people have been asking in the past. Once again all of this will be much clearer in the first video. Ok so now let’s get onto the next part of the Google Cash Explosion process. How To Decide On The Type Of Keyword You Should Target There are essentially 2 types of keywords I would use, one is based around helping people find a solution to a problem like “How to impress women”, “How to train your puppy dog”, “How to lose weight off my thighs”, Why can’t I get a date” and “Where can I get a good wedding speech”. So, for this method it’s the How, Why and Where phrases. These keywords would usually mean you will be creating a story website with a product suggestion to solve their problem or to offer a solution. The other type of keyword to target is the product led type which is my personal favorite. This is simple the keywords you would normally target are phrases such as “product name”, “product name review”, “product name reviews”, “product name pro”, “product name login”, “product name freebie”, “product name free download”, “buy product name”, “get product name”, “product name download” and “product name torrent”. Of course, there are more to choose from but they are the ones I use most often. Most people will say that targeting a keyword with free or free download in it will not attract a buyer but I find that to be the complete opposite. If the content is written well and you offer a real solution in your content, make sure you actually help people with their issue and in the end, they will buy from you as you have built a great deal of trust plus they have obviously been searching for a while. Just state in your content that a free download is not available from a trusted site but there is a solution you can obtain this “product name” for the very cheapest price that you could find. This comes well after you have tried to solve their problem or issue and really sound concerned with finding them a solution. If you do this correctly you will find that the sales will start to pour in. To explain this in detail I will be given you a real life example of a site where I do exactly this in the 2nd video. If you are trying to target a physical product then try to be very specific, instead of targeting a keyword like “iPhone 5” which would be impossible to rank for, target a keyword that is way more specific like “buy a cheap Unlocked Apple iPhone 5”. Another great way to find a keyword to target is to find a new product that is launching and select one of the product led keywords on the product that is about to launch. For example, if the product that is going to launch is called “Mobile App Magic” then you would target a keyword like “Mobile App Magic”, “Mobile App Magic Review”, “Mobile App Magic Download”, “About Mobile App Magic”, “Mobile App Magic Bonus” or “Mobile App Magic Free Download”. There are others that you can target and the main reason is that there will be nobody before the launch looking for this particular product, mainly because nobody knows about it.

Table of Contents Chapter Content Introduction Page 3 Hack #1: Fortune Favors The Brave Page 5 Hack #2: Niche Selection and Promotion Page 10 Hack #3: Text or Html Emails? Page 13 Hack #4: Tracking & Split Testing Email Blasts Page 15 Hack #5: Subject Lines That Kills! Page 22 Hack #6: Easy Autoresponder Series For Any Niche Page 25 Hack #7: Reducing Email Marketing Costs Page 29 Closing Words Page 32 Sample Content Preview My idea of promoting an offer to my list is that I am simply recommending something that can be useful to them. I don’t use the word “buy” or try to sound to aggressive in getting people to buy the product. I simply recommend by saying something like this, “Hey, I came across ABC, it’s a brilliant way to XYZ, if you are interested, learn more here…”. Below is a copy of one of my promo emails, this particular promotion made me a whopping $500+ in affiliate commission. Hello, Out of the blue, a fellow warrior name Jonathan, just sent me a review copy of his $2000/day WSO called Elite Landing Page. At first, I didn't think much of it, since I’ve always built my own LP anyways. But then I was in for quite a surprise! The quality of the landing pages and the techniques used to drastically improve the conversion rates were absolutely astounding. NO KIDDING! Check Out John's Beautiful Salespage Here and You'll Instantly See Why His Landing Pages Converts Like Hot Cakes: ==> https://www.howtowebmaster.com/promo/elitelp.php The Entire Elite LP Course Contains: - 3 Ebooks covering different ways to use dynamic landing pages (PPC, PPV, Media Buying) - 3 Videos (step by step) - 3 Case studies (3 complete landing pages with dynamic scripts for each paid advertising venue) - Dynamic Landing Page checklist - 85 Landing pages - 25 squeeze pages If you're doing PPC, or use any kind of paid traffic, and want to take it to the next level with quality built landing pages, this is a very good LP course with case studies you can model after. ==> https://www.howtowebmaster.com/promo/elitelp.php Regards, -Leon Tran Look at how I simply just recommend this product and not trying too hard to sell anything. I didn’t tell my subscribers to click the link and buy, I told them to go check out the landing page and see how brilliantly it was created. Lastly, I told my readers to go view this product only if they are indeed interested. Again, this is so I don’t come off as selling too aggressively. Overall, always try to recommend quality products to your email list. This way, everyone wins: you make money, the seller is happy, and your subscriber is happy with purchasing a quality product. Be BRAVE! My fellow internet marketers! Do not be afraid of your list and send out those promo emails! Hack #2: Niche Selection and Promotion It does not matter what niche you are in, it is always good to have a list of subscribers to promote to. But when picking a new niche for building a brand new email list, you want to pick a niche that has plenty of products that you can use for promoting to your list later on. For example, in the “weight loss” niche, you can promote things like: yoga, belly fat, dieting, new weight loss system, weight loss gadgets, face fat reduction, cellulite treatments, muscle building, anti-aging creams, pills, and just about any beauty products imaginable. Okay… but what if you have an email list for a micro niche or just some niche that doesn’t seem to have a lot of products for promoting to your list. For example, let’s say an email list full of subscribers that are interested in… “learning to play the piano”. You need to get into the mindset of just a regular piano player that is subscribed to your email list. After all, it’s a regular person that wants to learn something new and has subscribed to your list to get more information. That willingness to learn is how we can recommend new offers to your subscribers. Thinking outside the box is the key when sending out promo emails to this piano player list. But first, you’ll probably want to promote the obvious offers such as: piano tutorial systems, piano keywords (amazon & ebay), piano sheet musics, piano tuning guides, and anything else piano related. But eventually, there are just not a lot of offers relating to piano. So you need to expand (think outside the box) and promote general offers or any offers that you may think piano players may be interested in. Or you can promote in a way that can get the subscribers to think that they somehow may actually want this product by relating it to the piano. For instance, how about promoting a “how to sing product” to your piano player list. In your promo email you can craft your message like this, “So now that you can play the piano, how about taking it to the next level and learn to sing with an amazing pitch like a pro. It’s the perfect combination and now you can separate yourself from all of those other… piano players that can’t sing while playing the piano.” So you see… the subscribers signed up to your list to learn about playing the piano. But now you can recommend a “how to sing” offer, and suggest to them that it is good to be able to play the piano and sing as well. You can apply this (outside of the box) method with numerous other offers as well, how about… a yoga product. That’s right! You can tie a product like yoga to piano players. I would craft my promo email like this, “Practicing piano all day while sitting in one position can be quite unhealthy, and can produce aches and pain all over your body. Some piano players do just 20 minutes daily of yoga on the side to help stay fit while easing the aches and pain away.” The main idea for HACK #2 is that it doesn’t matter what niche list you have, there are always products you can use to promote with to your list. You just need to craft a promo email that can somehow relate a different product to your niche. Believe me, there are a lot of products that can be matched with just about any niche. Hack #3: Text or HTML Emails? I read a lot of mixed messages from email marketing gurus on whether to send out straight text emails or HTML emails to your list. But I’ll tell you this… it’s a modern world now, and probably 99% of your subscribers can view both text and HTML email messages. However, if I can only choose one format over the other, I would definitely choose HTML all the way! Why use HTML email messages? Look at all of the big companies that send out emails nowadays, they all use flashy HTML emails. Companies like: Clickbank, Amazon, eBay, Groupon, and etc…

Table of Contents Should You Hire a Freelance Graphic Designer or a Firm? 4 What to Include in a Contract with your Graphic Designer 6 What You Need to Know about Pricing your Graphic Design Project 8 Where To Find Affordable Graphic Designers? 10 You Know You Need to Hire a Graphic Designer When… 12 Sample Content Preview Where To Find Affordable Graphic De-signers? So, you’ve made the decision to invest in some professional graphic design exper-tise that will lift your business above your competition. But perhaps your market-ing budget isn’t huge. You can’t really afford a top-line designer, not yet anyway. You want to tap into some professional design knowledge, but you’re not sure how to do that in a cost-effective, even low-cost way. There are a number of options to buy-in graphic design skill without draining your business’s funds. And the good news is it’s never been easier! There are lots of online options to help you get the best marketing graphics for your organization. You can access freelance professional designers from anywhere in the world through several online platforms. Here are some of the most popular sites to help you find the right graphic designer for your business. 99 Designs 99 Designs is a platform built specifically to showcase graphic designers from all around the world. You create an online brief stating your needs, then you can hire a designer from 99 Designs stable of designers, or you can start a contest. This is a competition where designers submit their ideas, and you choose the one you like. Costs depend on the brief, with four fixed price packages to suit your budget. 99 Designs also offers a free design consultation for new customers as well as a 100% money back guarantee. Freelancer With Freelancer, you simply post a job you want done and receive competitive bids from interested freelancers. You can look through freelancers’ profiles and see samples of their work and re-views of past projects. Real-time chat is available to talk to prospective designers and to check in during the project. Posting projects is free, and you only need to pay Freelancer when the project is finished to your satisfaction. Or you can pay in installments according to a sched-ule of milestones. There is also 24/7 backup from Freelancer support teams. Fiverr Fiverr is a great place to start if you’re new to online hiring. Everything on the site costs $5 or comes in increments of $5. You buy the package of services that suits your needs with everything from logo design to 3D models. If you choose, you can put a job (or gig, as they call them) up for bid too, so you can choose from graphic designers who are available and interested in providing your specific qualifica-tions. Upwork Upwork is one of the most established online freelance platforms. It uses en-hanced search functionality to highlight freelancers who will be a good match for your posted project. As well as a free, basic account that will allow you to find freelancers, you can upgrade your Upwork account to Pro and Enterprise levels for extras support and assistance such as talent scouting, work tracking, and prior-ity support. You Know You Need to Hire a Graphic Designer When… We all know the power of good design. The memorable logo, the elegant line, the combination of graphics and text that communicates the essence of the brand. It’s what every business wants and needs if it’s going to stand out in an increas-ingly competitive market. But how do you know if your branding and design is communicating what you want the world to know? How do you know if you need some professional help? Here are five signs your business needs to hire a professional graphic designer. 1. Your marketing is inconsistent Good marketing of your brand or product needs consistency across the board. Your web presence should match your labels, which should match your business cards, which should match your organization signage. Your look and messaging should convey how you want your brand to be known—the feelings you hope to evoke in prospective clients and customers. A profes-sional graphic designer can create the right look and feel for your business and advise you on how to maintain a consistent design. 2. You don’t have the expertise in-house You may not have the time or expertise to develop your own marketing materials. Perhaps your staff doesn't either. It makes good business sense to buy in the skills that your organization needs to thrive. 3. Your existing materials could do with a revamp Whether you’re ready to take your marketing to the next level or your branding could just do with a bit of freshening up, a graphic designer will bring a different perspective to sharpening your brand. A good designer will ask the right questions and develop a look that truly represents who you are and what your company stands for. 4. Your branding is looking out of date Maybe your marketing materials need more than a revamp. Maybe they need a complete rethink. Are you attracting the attention of your ideal market? If your graphics look tired or cheap, you need the advice of a professional designer who has the most up-to-date software and knowledge of current trends. It’s time to level-up your business by hiring a good graphic designer.

Table of Contents Introduction ... 4 Chapter 1 - Using Facebook for Your Business . 6 Entering Your Information 7 Adding Pictures 8 Creating Daily Updates 9 Using Real Content 10 Connect with Yourself 11 Take Advantage of Buttons 12 Gather Reviews . 13 Respond to Messages ... 14 Talk to Your Customers . 15 Chapter 2 - Utilizing YouTube 16 Setting up Your Account 17 Making Your Own Channel 18 Uploading Videos ... 20 Always Chose Quality Over Quantity . 20 Determining Titles .. 21 Call to Action .. 22 Chapter 3 – Tweeting About Your Business . 24 Your Businesses First Tweets 25 Following Others 26 Retweeting . 27 Using Hashtags .. 28 Linking Up .. 29 Responding to Customers .. 29 Consider Advertising with Twitter ... 30 Chapter 4 – Capturing Followers on Instagram 31 The Importance of Mobile Devices . 31 Taking Pictures .. 32 Optimizing Your Account 33 Tagging Your Photos . 34 Adding Hashtags to Your Photos ... 34 Chapter 5 – Continuing Your Success .. 36 Building Your Social Media Networks . 36 Post Regularly 37 Consider a Manager... 37 Try Different Methods . 38 Don’t Give Up . 38 Include Your Website . 39 Conclusion .. 40 Sample Content Preview The profile picture should at least look semi-professional and should always reflect what you want people to see about your business. It should be relevant and easy to understand what is going on in the picture. Another picture that Facebook will ask you for is a cover photo that will be displayed at the top of your page. For this, you should consider designing a photo that features the name of your business and your contact information. Even if you have already included this information on your page, it's always a good idea to use your logo in your cover photo. Having the cover photo contain your contact information will make it easier for customers to contact you when they are ready to do business or if they have a question. Creating Daily Updates Once you have your business page setup, the most invaluable thing you can do is to use it. Make sure that you are posting about your business on a regular basis, ensuring that the information you share is relevant to your company and industry. While you want to avoid having all your posts focused on things like sales and promotional material, Facebook is an excellent place to post any discounts you are offering or deals that might be going on in your business. In general, you want to limit these types of posts to no more than once a week to avoid your customers getting annoyed with your blatant sales promotions. While it can be challenging to post something to your Facebook business page every day, especially if you don’t have a social media manager, you should make sure that you find a way. To help make it a bit easier, you can schedule future posts through a convenient and easy to use tool that is offered by Facebook, or you can use a free or low-cost online tool like HootSuite. Take time once a week to create the posts and schedule them so that they will automatically post when you want them to throughout the week. Remember to plan them at different times throughout the day. According to numerous studies, the best times to post to Facebook are 9 am, 1 pm, and 3 pm. Using Real Content When you post to Facebook, you want to be sure that you are posting high-quality content. The general rule of thumb is that no more than 20 percent of your posts should be promotional, leaving the other 80 percent to be value-added content, including articles on subjects related to your business and industry. This will show your customers that you are connected to the industry. One thing that you need to be sure to avoid is posting content, articles, or links on controversial topics. Don't post things that are political in nature or anything that could make it seem like you are taking one side of a controversial issue. Generally, you want to keep your business page on Facebook, lighthearted and avoid any heavier topics that could upset some of your potential customers. The last thing you want to do is lose potential customers over a post you made, even if it is something that you feel strongly about on a personal level. Connect with Yourself Something that you need to be sure to do is get personal with your own Facebook page. You want your personal profile to be as professional as possible so that you can connect it to your business page. One thing that you may want to do is post content on your business page from your own Facebook personal page. Consider posting links a couple of times a week on your page but use your personal Facebook page to post from. Connecting your personal profile to your business profile is a great way to make sure that people know who you are as the face of the company. Most consumers like to see that there is a face behind the business. They don't want businesses and organizations to continually be posting, especially if they never know what type of person is behind the company. When you connect your business page to your personal profile, you are putting a face to your business. People will be glad to see who is working behind the scenes and who runs the company. It is a good idea to try and make a personal connection with your customers to earn their loyalty. Take Advantage of Buttons Facebook has a fun feature that no other social media platform offers. A button feature. When setting up your profile, you can add a button to your profile. Generally, the button will go on your cover photo. The button can be set up as a way for people to call you, go to your website, or message you on Facebook, instantly. It allows consumers to make an instant connection with your company. Your customers will love how convenient you've made it for them to contact you. Another benefit of having a button on your business profile is that it is a clickable option. For the most part, Facebook requires that users manually have to message each other to try and find the information that they need to be able to search something. The button feature makes it easy for your audience to contact you, because when they click on it they are immediately redirected to your phone number, website, or the messenger app, so they can send you a message about something that they want to speak to you about.

Table of Contents Introduction 04 Chapter 1: Tracking Your Current Diet 07 Chapter 2: Starting a Food Journal 10 Chapter 3:Getting Ridof Problem Foods 14 Chapter 4: Slow and Steady Wins the Race 19 Chapter 5: Combining Exercise for Best Results 23 Chapter 6: Creating a Calorie Deficit for Weight Loss 26 Chapter 7:Introducing Fruits and Vegetables for Weight Loss 30 Chapter 8: TheImportance of Drinking Water for Weight Loss 34 Chapter 9: Lean Meats and Healthy Protein Sources 40 Chapter 10: Planning Meals and Other Tips and Tricks 44 Conclusion 48 Sample Content Preview Everybody makes mistakes, and when you follow a bad habit long enough, it can be difficult to do any differently. However, the trick is not in shaming yourself but in accepting where you are at and being completely honest and transparent about it. Not everybody is able to view the hard truths of a situation with the strength it takes to implement changes using the information they have observed about themselves, but it is something that can be drastically healing and a very useful tool in making positive life changes, now and for the future days to come. Once you have begun to track your current diet and have a good understanding of what it is that you are doing that may prevent you from making progress on your weight loss journey, it is a good idea to begin a food journal. A food journal is a great way to help you to keep track of recipes you want to prepare and creating meal plans that will help you to stick to a healthy diet full of fruits and vegetables. Not only that but it will help you a lot in creating the type of accountability you need to make healthy changes and stick with them. Your food journal can consist of the same record you took to see what your every day diet is generally like. But it doesn’t have to be. You could also use a different notebook to create your food journal. The food journal is a very useful tool in aiding weight loss and keeping on track with your diet. You want something that will help you to take accountability for what you are putting into your body every day, otherwise it can be difficult to remember that we are staying on track for a reason. Humans have a tendency to think on a short-term scale and lack the ability to plan for the future. When you are able to plan for future, such as using a food journal to help you to list ingredients and meals you need or would like to try, it can really give you a solid foundation and give you a rare opportunity to see how every single tiny choice you make can be something that either improves your future or prevents you from becoming the person that you want to be. When you understand the profound consequences of your every action, it will help you to think more in depth about the choices that you have to make on a daily basis. When you don’t understand, it can be nearly impossible to stay on track with a program or regimen that provides your body with the healing sustenance that it requires in order to thrive. It can be so easy to be addicted to bad foods. But by utilizing a food journal, you will be able to see when and where your cravings for certain foods may creep up. For example, you may realize that when you are stressed out or too tired to cook, you begin to crave things that are far more unhealthy for you. But when you are less stressed out or have plenty of time to cook, you find that you are a lot more okay with taking the extra effort to make sure you are eating healthy foods and doing things that will move your health forward. To best utilize a food journal, you should first and foremost make sure that you are being honest with your entries. Write in it every day, and try to record the foods you are eating directly after eating them. If you want to, you could also make a record of their nutritional value so you have a sense of what you are consuming on any given day, that way you aren’t surprised at the end of the week if you find you have either gained or lost weight. Next, as you may have considered with the word “journal” involved, you should also record how you felt about the foods you were eating and how you were feeling prior to eating said foods. You should also take some time to consider how you felt after eating these foods, because it can be very telling of a food’s nutritional content and compatibility with your body if you are able to accurately assess the moods you have following a certain food. For example, if you find you are intolerant to nuts or soy, but don’t have an outright allergy, you may find that after consuming such things you feel more irritable or moody or agitated. This is because your body has sensed a threat and you are receiving a stress response in order to deal with the body’s perceived threat. Pay close attention to what works with your body and what probably doesn’t agree. That will give you a chance to really assess what foods work for you in a way that is personal and in depth. This way, you will truly understand why it is not good for you to eat certain things, while others may not be so difficult for you to enjoy. Overall, having a food journal is a good way to get in touch with yourself and with your food. In most cultures, food is a spiritual experience that should be shared and enjoyed. It is given far more consideration than it is generally in north America. For this reason, it can be a great and healing thing to be able to take comfort in specific foods knowing exactly what type of relationships our bodies will have with those foods when they are put into our bodies. One of the most important keys in creating a foolproof diet plan is in knowing our bodies and being in touch with ourselves enough that we are making good choices as often as possible. when we are out of synch with ourselves, it can become nearly impossible to do what is best for us. But having a food journal is a great way to help us get our bodies and minds connected and focused on one of the key elements of improving our health and wellbeing. We all have our vices, and these problem foods can sometimes be the downfall of any well-intentioned dieter. Trying to maintain her self control can be very difficult if we aren’t careful. This is especially true of dietary habits, because most of the time we develop them because we want an easy solution to a ravenous hunger. When we don’t find that solution in an easy way, we get agitated and frustrated, and often times give up entirely on cooking. Have you ever had one of those days where you can find something easy to make it home and so you went out and bought something easy instead? Now is the time to begin identifying these behaviors and seeing how they are affecting you in the long term. Sometimes it can be very dangerous to have a reliance on fast and easy foods. Processed foods come with a whole slew of potential health problems that can make your body suffer over the course of time, even if it feels like a quick solution and you feel good because of all of the fats and sugars that are giving your body chemical reactions that convince you that you are enjoying this food and that is what your body wants or needs. Problem foods are in every house, and every cupboard or pantry may have problem foods lurking there waiting to be discovered. If you find that you are fighting off the urge to eat problem foods that you have in your own home, then that is the first sign that you should get rid of them. First of all, you are going to want to get rid of sodas and other sugary drinks. Most people don’t realize just how much sugar is in juice. We think that it is healthy because it comes from fruit, but fruit is full of natural sugars, and when it is juiced, we are not getting the natural fibers that actually make the fruit healthy. Instead, we are getting a concoction of concentrated sugars from the fruits that are present in the juice and added sugars as well most of the time. This is true of other foods that have been deemed healthy, such as yogurt or granola bars. They are packed full of sugar, and in eating those sugars, it can be almost impossible to lose weight and see any results. If you want to get rid of sugar entirely, you probably could, and you would see very fast results from that as well. For the most part, at least try to make sure that you are limiting your sugar intake to about 30 g of sugar per day. This can be difficult, because when you start to look at the ingredients list on your foods and your soft drinks, you find that most of these drinks have two servings in them, and a single serving is about maximum the sugar that you should be intaking if you want to see results in the weight loss department. Don’t be upset at yourself for having been tricked by these supposedly healthy foods. Just remember the next time that you are shopping not to invest in them. They are only going to hold you back from achieving your goals, and this can have a very negative effect on your self-esteem. Keep after grocery list, and if you see them in your house, you can either give them away or throw them away. Something many people struggle with is a sense of feeling as if they are obligated to eat the food that is in front of them. This can be theresult of childhood conditioning by parents who wanted to make sure that we were well fed whether we like the food in front of us or not. Try not to feel bad for wasting food that is going to contribute to either weight gain or potential health problems in the future. If you know that it is something that isn’t good for you, but you have a lot of it, see what you can donate to a food bank or give away to friends or other family members who are not on the same weight loss or health journey that you are on. Sometimes, this is the only way to make great changes. We have to be stronger than our negative impulses, and the only way to begin to do that is to try.

Table of Contents Introduction to Video SEO - How to Optimize Your Video for Search ..4 What Is Video SEO? .7 The Difference between Text-Based Search Engines and Video Search Engines ..8 Comparing Apples to Apples – Google vs. YouTube .9 Why Google May Rank Your Self-Hosted Video Higher Than a Similar YouTube Video ...9 Alternate Search Engines ....10 Keyword Research is Important for Video SEO ..11 How Are YouTube Videos Ranked? ..14 How to Optimize a YouTube Video .21 General SEO Tips for Video Marketing ..25 Where Should You Put Your Videos? 27 Top 10 Tips for Optimizing Your Video for Search ....28 Conclusion ....30 Sample Content Preview Video SEO works the same way. The goal is to reverse engineer videos that rank well for words and phrases you want to rank for. This gives you a list of ranking factors Google, YouTube, and other text and video-based search engines use when they are deciding how to rank a video. For instance, one proven video SEO tactic is to include an exact match of the keyword phrase you are targeting in the title of your video. This is just one of several ranking factors that help search engines understand what your video is about. Then they can compare your video to others with the same keyword phrase in their title, going down their algorithm checklists to see if your content deserves to be ranked higher or lower than those videos. If you record a video without knowing how to optimize it for search, you are employing a wishful lottery ticket approach to video marketing success. When you use the video SEO practices you are about to learn, search engines take notice. Free, generic traffic is the result. The Difference between Text-Based Search Engines and Video Search Engines If you have a video that is doing great on YouTube, will it automatically rank high for your target search words and phrases on Google? The simple answer is ... not necessarily. In a perfect world, you would like to rank #1 for your target keyword or phrase, in both Google and on video-exclusive websites like YouTube. Even if you do earn a top ranking on one search engine, there is no guarantee you will even be on the first page of another. This is because search engines like Bing, Yahoo, and Google attempt to index all the web pages on the Internet, no matter what type of content is on those pages and where they may be. YouTube, Vimeo, and other sites which host and share video exclusively don't care about indexing and ranking pages or content that are not on their websites. Because of this and for many other reasons, the algorithms and ranking factors used to hit page 1 of different search engines varies. Search engines like Google index and rank text, images, and video, while the search engine algorithm used over at YouTube ranks video exclusively. The algorithms may be different, but it is possible to rank well on both universal and video-based search engines using video SEO practices. Comparing Apples to Apples – Google vs. YouTube A recent search on YouTube produced 128,000 results for "video SEO" (in quotes). On Big G there were 722,000 results for that same term. In many cases, you will find it easier to rank on YouTube for certain search terms than on Google or universal search engines. Since video hosting companies like YouTube and Vimeo are video-exclusive, you don't have to beat established text and image-based blog and web pages that have high ranks because of thousands upon thousands of keyword-related backlinks which have been created over the years. Since Google's purchase of YouTube some time ago, your YouTube video can show up in the search results of that video sharing site, as well as on Google. They may rank differently, and for different words or phrases, but placing a video on YouTube makes your content searchable on the two largest Internet search engines. Why Google May Rank Your Self-Hosted Video Higher Than a Similar YouTube Video Google likes to conserve its resources. This means it often rewards you for hosting your videos on your websites and blogs, rather than on YouTube. Google will always try and reward the most relevant video and content with the highest rankings, so making quality video content and using smart SEO practices is always important. This gives Google the opportunity to conserve its bandwidth when it can rank your self-hosted videos higher in search results than videos hosted on YouTube, which it owns. Your bandwidth is consumed rather than Google's, and that helps Big G's bottom line. Remember, Google is still going to reward the best content, wherever the video is hosted, so make a great video first. Then work on SEO and other methods to boost your rank. In most cases, you want your videos on your blog or website as well as YouTube. In some cases, don't be surprised if your video SEO efforts rank your self-hosted video higher than the same video on YouTube. Alternate Search Engines The Google purchase of YouTube means high-quality, engaging and highvalue videos on YouTube often rank high in Google generic search results. There is also a Google video search option. Type your search term into Google, and then click on the videos filter at the top left of your screen. This will show nothing but video content. Those search results will include YouTube videos some of the time, but they could also be videos on other video sharing sites or videos found on any webpage, website, or blog. Social media is huge these days. Social networks like Instagram, Snapchat, Twitter, and Facebook have their own search engines. The algorithms used to rank videos on those sites, in Google, and YouTube are different to a small or large degree. One way all search engines are similar, even those that focus exclusively on video content is that you must tell the search algorithm what you want to be found for. You do this with keywords. Keyword Research is Important for Video SEO The object of this report is to help boost your search engine visibility for the videos you create. The methods discussed have been proven to boost the performance of videos in universal search engines and video search engines. Whether you host your videos exclusively on your website or blog or you share them with every possible video sharing site as well, your keyword research efforts are going to dictate how those videos rank. Here are a few of the most popular keyword research tools. • WordStream Keyword Tool • SEMRush • KW Finder • Google AdWords Keyword Planner • Google Analytics • Moz Keyword Explorer • KeyWordTool.io The above keyword tools do a really good job helping your rank in search engines like Google, Yahoo, and Bing. They tell you what words and phrases people are searching for. However, people often use different search phrases on YouTube than they do when they are searching Google. A term like "cheap car insurance" is searched for thousands of times a day on Google, but almost never on YouTube. With many of the tools above, there are filters to choose YouTube results only or videos in general. For discovering the best keywords and phrases in your niche to target on YouTube, the following video keyword tools often do a better job than the keyword tools just mentioned. • TubeBuddy • Tubics • VidIQ • VideoCents • YTCockpit • SEOChat (YouTube auto-complete feature) Why not let YouTube tell you what words and phrases its users are searching for? The following process is recommended by Brian Dean for optimizing your videos on YouTube. Dean is the founder of BackLinko, a company which stresses a results-driven approach to search engine optimization for content. 1 – Jot down a list of main keyword ideas you want to rank for. 2 – Log into your YouTube account. 3 – Type one or two words into the YouTube search engine and stop. Google has an autocomplete feature, and so do many other search engines. YouTube has on as well. If the larger focus of your business is men's shoes, type that into YouTube, without hitting enter or clicking on the magnifying glass icon. YouTube will then make several search suggestions, such as the following.

Table of Contents How to Hire a Web Developer – The Timeline 4 Mistakes to Avoid When Hiring a Web Developer 6 Setting the Right Budget When Hiring a Web Developer 8 Should You Hire a Web Development Company or a Solo Developer? 10 The Differences between a Website Designer, Graphic Designer, & Developer 12 5 Places to Hire a Web Developer 14 Hiring a Web Developer – Should You Accept Quotes or Set a Price for the Project? 16 Hiring a Web Developer Long-Term? Go for "Fit" before "Function" 19 Hiring a Web Developer Means Knowing How to Write a Good Project Description 21 How to Hire a Web Developer – How Much Should You Pay? 23 Sample Content Preview This is just as common as not paying enough for a job. You should understand ex-actly what the going rate is for any type of web development task. Do your home-work before you settle on a price for your project. One way to ensure you are at least in the ballpark budget-wise is to accept multiple bids. Don't set a fixed price. When the bids start rolling in, take the average of those numbers. Paying for a Graphic Designer When You Need a Web Developer Graphic designers design graphics and images. Web developers develop web products by writing code. A website designer has some of the skills of both a graphic designer and web developer. You should understand exactly what your project requires before hiring a developer or designer. Not Being Flexible You should have a timeline for your web development project. Just remember that you need to be flexible. Things happen. Problems arise. Complications and speed bumps appear out of nowhere. Being ridiculously rigid when something goes wrong with your web development project means a failure to truly under-stand what is happening. When life gives you lemons, make lemonade, and when your web development job doesn't go according to plan, be flexible, make the necessary changes, and move on. Setting the Right Budget When Hiring a Web Developer Most people have come to expect that you get what you pay for. This means you probably understand that a web developer working for $25 an hour in most cases will not be turning out the quality of a $50 an hour freelancer. You can certainly find inexpensive diamonds in the rough from time to time, but that is tough to do when hiring a web developer. Go to a site like UpWork and search for the type of individual you need for your next web development gig. Do the same at Freelancer, Guru, and Toptal. No doubt you are staring thousands of freelancers in the face. The websites just dis-cussed have vetting and rating systems in place to ensure you have a good experi-ence. This means whenever a low-cost freelancer is found, the skill set and rating for that individual many times reflects the lower pay scale. You certainly don't want to spend any more money than is needed to get any web development job done. You also want to deal with someone which will complete your project in a timely manner. These and other considerations should come into play when you are setting a budget for some web design task, whether the job is large or small. The following tips will help you design a smart budget for your next web development project. Budgeting for Small Projects The more experienced your developer, the quicker and more efficiently the job will be done. This means if you hire a highly talented web developer, consider paying by the hour. The better developers work quickly and like to knock out as many jobs and projects as they can each day, week, and month. Meet their per-hour proposal, and though it may seem a little steeper than what you would like to pay, you could find yourself saving money versus paying on a per-job basis. If your web developer or designer is capable but not the cream of the crop, draw up your budget with a fixed price for the job in mind. You pay a flat fee for the en-tire job, rather than paying by the hour. Less experienced developers may need to work through several revisions and require more time than an experienced devel-oper. Paying by the hour could end up costing you an arm and a leg if a less-than-talented developer takes forever to get the job done. Budgeting Large Web Development Projects Large, intricate web development jobs often take a lot of time. In almost big pro-ject every case, it makes sense to attach a fixed price to the job. You should also structure incremental pay when different stages of the overall job are completed. Take a 20% Overrun into Account How much money do you have budgeted for a specific project? If you have $1,200 to spend on a flat-fee project, offer the job for $1,000. This gives you $200 wiggle room in negotiations. Do the same if you hire a web developer for an hourly rate. Except in extreme cases, a capable developer should be able to complete a job without exceeding 20% more than the estimated cost. Should You Hire a Web Development Company or a Solo Developer? Should you hire a one-man operation for your next web development project? Perhaps it would be smarter to go with a well-known web development company instead. Both approaches have their advantages and pitfalls, and it really depends on what you are trying to get done, how much money you have to spend, the timeframe you are working with, and several other variables. Why You Should Hire a Solo Developer If you decide to choose an individual freelancer for your web design or develop-ment project, there is one benefit that stands above all the rest. You will always and only deal with one individual. Most of the time, freelance web developers work on one project at a time. That means they will be dedicated to your job and your job only until completion. Often, you can spend less money for a talented web developer by hiring an individual rather than a firm. Dealing with an individual rather than a company means not having to explain the process or project scope to several people. This one-on-one communications fac-tor is far and away the most advantageous reason to choose an individual rather than a company for your web development needs. On the other hand, what happens when an individual runs into problems that keep you from getting your project completed on time? Life happens to everyone, and freelance web developers are no exception. Sickness, unexpected family is-sues, mother nature, and unforeseen political or social upheaval can have a nega-tive effect on how efficiently and quickly your solopreneur handles your job.

Table of Contents 5 Microphones for Great Sound Quality in Your YouTube Videos 4 Great YouTube Videos Mean Detailed, Informative Descriptions 6 How Jump Cuts Can Improve Your Video Quality 9 Length is the Key to Great YouTube Videos. How Long? 11 Lighting Tips for Quality YouTube Videos 14 Making Videos YouTube Viewers Love Means a Unique Set and Channel Personality 16 Microphone Positioning is Key to Great YouTube Video Creation 19 Understanding Camera Angles for High-Value Video Creation 21 Why Your Background Is So important for Making High-Quality YouTube Videos 23 YouTube Video Creation Tip of the Pros 25 Sample Content Preview Combining Text and Video Have you ever been watching a great YouTube video and looked directly below that video to get more information? People do this all the time. Something inter-ests them in the video they are viewing, and they want to learn more or see if there is possibly a website they can visit for more of the same type of infor-mation. This area only shows a limited amount of text characters, but there is a button below that text titled SHOW MORE. Click on that button, and you get even more info. This is what YouTube calls the Description area. You can rehash what you talked about in your video, provide ex-ternal links to drive traffic to your web properties, or offer a word by word tran-scription of the video. Using your YouTube description area properly provides both you and your viewers with a lot of benefits. First off, you need to understand that YouTube was purchased by Google years ago. Google is, as you probably know, the world's largest search engine. The more words, and phrases, and text-based characters you provide Google in your YouTube video description, the better chance that your video will rank for those important phrases and keywords. This is good for your YouTube channel, as well as any webpages where you are sending traffic. What it does for your viewer is probably more important. Since attention spans are getting shorter all the time online, your YouTube de-scriptions are very important. If someone enjoys your video and wants to expand on the experience, and you don't provide much or any information in your de-scription, that viewer may simply scroll down and click on some other video YouTube recommends. They want information now, they want it easy to access, so if you don't give it to them, they are going somewhere else. By providing a lot of relevant information in your description, you give your view-ers more of what they're looking for. This is a simple way to instantly trump your competitors on YouTube, those who are not providing value in their video de-scriptions. How Much Information Should You Put in Your Descriptions? YouTube currently allows up to 5,000 characters per video description. This is a free opportunity to let the world's largest search engine send you free traffic. In some cases, even if your video is not the greatest in the world and may perform like a video clip by your competitor, you may still rank higher than that competing video because Google has a better understanding of what your clip is about since you provided an in-depth description. Use every one of those characters. There are character counting websites which are free to use. Many text editors, such as Open Office and Word, will count your characters for you. Include a call to action. List all relevant information, and in-clude links to other videos, your web properties, and other destinations that in-crease the value your viewers receive. This is a simple and not always used tactic for improving the performance of your YouTube videos. It also provides more value to your viewers, which should be the focus of every one of your video crea-tions. How Jump Cuts Can Improve Your Video Quality There are a lot of ways to increase the quality of your videos and therefore boost viewer engagement. You should provide value with every video you create. After someone reads the title of your YouTube video and then clicks on the link, they shouldn't be scratching their head when they watch that clip. In other words, a great YouTube video means matching your title to your content. A well-written description helps performance as well. Another way to instantly, and easily, take your video from good to great is to use jump cuts. What Are Jump Cuts? If it takes you a long time to create a single video, are you going to look forward to creating this type of content in the future? You probably won't. When some-one on YouTube watches one of your videos, and they like it, they immediately look to see if you have more of the same type of content. This means that one way to make your videos perform better, for both you and your viewers, is to have more of them available. This is not going to happen if you dread the task of creating videos. Your content will also suffer. If you are not having a good time creating videos, it will come across in your message. Your viewership will pay the price, and so will your YouTube channel. Jump cuts not only make video production easier and quicker for you, but they can also provide a better experience for your viewer. Think of a jump cut as a quick transition. In your videos, it may make you appear to "jump" from one subject, sentence or topic to the next. In traditional, "old school" video creation, this usually involves taking sequential shots from camera positions which are slightly different. For your online videos, whether you list them on YouTube, Facebook or your blog, you're going to use jump cuts a little differently. The Jump Cut Process for Great YouTube Videos If it currently takes you a lot of time to create videos, you're going to love this. This customized jump-cut video creation process means you will never again have to memorize lengthy scripts. You can stop staring at a teleprompter or referring to your notes while making a video. This also shortens your video by removing any fluff and unneeded pauses, which keeps the pace moving rapidly and your view-ers engaged. Here is what you do. Write your video script. Include short, simple sentences that you won't stumble over. Create your script as one huge paragraph, or break your paragraphs up into sections according to the topic. Now you are going to need to get someone else involved. Have your friend, child, spouse, or significant other read the first sentence of your script to you while you are recording your video. This person should obviously be off-camera. Yes, you are going to record their audio. After your helper reads your first sentence and pauses, read it back while you are facing the camera. Repeat this process with each of your sentences until your entire video script has been read. Now it is time to edit. Simply go through and remove those sections where your assistant was talking. This provides short, choppy, fast-moving segments of con-tent that are easy to consume by your viewers. When you play it back for the first time using this process, your video is going to be a fast-paced narration that deliv-ers nothing but valuable info, gets to the point quickly, is easy to follow, and doesn't waste your viewer's time.

Sample Content Preview A backlink is a simple enoughconcept. Forget all the marketing jargon that surrounds them. At their heart, they’re simple. It’s just a link from anotherplace on the web to your site. For instance, links from your business pages on twitter and Facebook could be considered backlinks, but more effectively, putting links on forums, blogs, Facebook groups, Reddit, and other social media platforms would be a more fitting description. Thebest place to plug backlinks is on blogs that are not owned or operated by you, but you link appears in a post on the blog, or in the comments section of specific articles. The same applies to other businesses or customer websites that link back to your content. Many times, simple in-line text links are the most effective, as they appear more natural on a blog then a banner or some other type of advertising. You can pay affiliate marketers to link back to you in this way. Backlinks are not some magical Internetthing that nobody understands. All it is, at the end of the day, is a link. Its purpose isto direct traffic from one website to another, that’s it. They tend to stay on a webpage over its lifetime. A backlink doesn’t create a surge of traffic that is over in a day or two, like normal advertising. Instead, the link stays put for as long as the website owner keeps the page up, so as the page itself continues to generate traffic, your link will be waiting for new readers interested in your product or service. In this section, we’re going to briefly look over some of themost popular and resilient methods for putting your links out there. Each method will be broken down at large, so you understand exactly what it entails. Start on your own page. Good SEO practices encourage the use of backlinks, so don’t be afraid to start linking to other company websites from your own page. Ideally, you want to have a good mix of incoming and outgoing links. You don’t want to be a link hog. You also want outbound links aimed at quality content that will interest your readers, and high traffic sites that will keep the search spiders happy. The simplest way to add value for your own customers is by linking, not necessarily to the competition, but to related websites that offer slightly different sources than your own. Become a hub ofgood information for the peoplethat stumble across your site on any given day. Think about it… If you come across a page on the Internet that has links to all of the best information out there for your specific hobby, even if nearly all of it is hostedon another site, are you going to bookmark each individual site, or are you goingto bookmark the list of links? This is a good first step, not only to keeping your audience coming back to your list, but also to building a rapport with other companies on your link list, providing a valuable resource that your viewers will appreciate, cementing your brand name, and maintaining a good mix of outgoing links, which the search engines will appreciate. Create buzz. The more people talk about your site, the more back links will come in naturallylike clockwork. The retweet isprobably the simplest example. You post a link to your own content, someone reads it, and then they go back to twitter and either provide their own link to the content, or they retweetthe link you shared with a comment. The link is seen by a larger audience, and you drive more traffic, because people are talking. This should be the end goal of your social platform. Not just to create huge followings and post about your own stuff, but to engage with the community, and when your website can help other members of a discussion, then you can plug it. Most social media platforms are perfect for this, but some excel. If you can get your backlink to stick to the front page on Reddit forany amount of time, then you will see a swarm in traffic. Longer lasting discussions. If getting retweets on twitter is good, then getting people talking about your website in the comment section of a blog is better. Ideally, you should be invested in other blogs that cater to your industry. You should have a Disqus account that you use to leave comments on blog posts. They don’t all have to be directing traffic back to your site, and in fact, they shouldn’talways be that way. However,if you see anopportunity to drop a plug somewhere, thenby all means, do it. You are creating a link back to your website from someone else’s content, and as long as the whole of the comment is in good taste, the blogger isn’t going to mind, because their discussionis growing, and they are getting more traffic. This tactic can obviously be used for nefarious purposes, so be careful what you post. You don’t want to be labeled as a spammer.

Table of Contents INTRODUCTION 4 WHY USE EMAIL MARKETING? 5 BENEFITS OF EMAIL MARKETING 7 HOW EMAIL MARKETING GROWS YOUR BUSINESS 11 TYPES OF EMAIL MARKETING 13 TYPES OF EMAILS 14 HOW TO GET STARTED WITH EMAIL MARKETING 18 DON’T JUST SELL – REMEMBER THE KNOW, LIKE, TRUST CONCEPT 20 EMAIL MARKETING STRATEGIES 22 BEST TIPS FOR SMART STRATEGIES 22 BEST PRACTICES FOR EMAIL MARKETING 24 CONCLUSION 26 Sample Content Preview Benefits of Email Marketing Email marketing offers a lot of benefits for its users. Some of these benefits include: It is cost-effective and generates a high ROI This is one of the most apparent advantages email marketing has over other mainstream marketing strategies. It is a highly sought-after marketing channel that does not require a large marketing budget as other mainstream marketing techniques require. There are no print or postage costs, and you do not have to pay any fees in exchange for exposure. You usually just need to pay a monthly flat rate to your email service provider. If your email list is huge, you may also need to pay a small overhead cost for sending thousands of emails at a time. These costs, when combined, are nothing compared to the costs incurred when using other marketing methods. Also, the fantastic return on investment which email marketing provides makes it a favorite for most businesses. According to the Direct Marketing Association (DMA), email marketing typically returns $40 for every $1 invested. This high ROI is one of the major reasons why businesses prefer email marketing to other marketing strategies. A number of sources have also confirmed it to be better than any other marketing method available. It saves time and effort Unlike most offline direct marketing channels that could take days or even weeks to set up and implement, a standard email marketing campaign can be created and launched in just a matter of a few hours. Email marketing saves businesses a whole lot of time and effort to operate compared to running a printed postal mailing or a telesales campaign. By simply using a recurring email template, you can effectively approve the copy of the email, make any modifications you see fit to the graphics, select the audience that you want to send the messages to and then hit the send button. The best part is that all of these can be accomplished within just a few hours by a single employee. Also, unlike print and broadcast campaigns which could take weeks to deliver sales, email marketing campaigns produce results within minutes of the emails being sent. The ploy adopted by email marketing creates a sense of urgency that convinces subscribers to take immediate action – a feat no other marketing channel is able to achieve consistently. It targets your fans Email marketing is one of the only marketing channels that consumers request. Consumers must subscribe to the email newsletters of the company offering the product or service that they are interested in. Businesses can then share their messages specifically to consumers who have already shown interest in their products or services. Although, it is possible to send email marketing messages to random individuals who haven’t subscribed to your email newsletters, most recipients of such unsolicited email marketing messages usually find it annoying, and such action could even tarnish your brand image. Also, learn to grow your own subscriber list and avoid purchasing lists for your email marketing campaigns. Growing your list and acquiring customers organically will produce far stronger results than purchasing them. It allows segmentation of audience and acquires customer information Email marketing also allows businesses to segment their audiences into smaller lists to target those subscribers who meet certain conditions. Segmentation works extremely well for brands that gain information about their subscribers. For example, if a franchise is currently running an offer in certain areas of the country, it can accurately target its emails to be sent only to customers living in that local area. Businesses can segment not only by location but also by interests, past purchases, age bracket, and job type. The smart marketer no longer throws everything they’ve got at all subscribers. By acquiring the right information and then segmenting subscribers into different lists, a business’s market strategy is far more effective than it would otherwise be. Utilizing these email marketing tools increases sales conversions and builds brand loyalty simply by sending out information and offers relevant to those who receive them. It allows calls to action If you’re looking for a marketing platform that can take a prospective customer from noticing an offer to purchasing within a couple of clicks, you’ve found it. Email marketing provides the best strategy for taking advantage of impulse buying with the use of calls to action. You just need an attention-grabbing call to action and a link directing interested customers directly to the checkout in your email. It is easy to setup Another remarkable benefit of email marketing is that it’s easy to set up. You don’t need a team or an internet technology (IT) degree to be successful. All it takes to set up a successful email marketing campaign are captivating copy, vivid images, creative templates, and entertaining videos. Not sure you want or need all the glam? No problem. Some of the most successful email campaigns don’t use fancy templates and all the rest at all. They make use of simple plain text emails, so the thing that stands out is the value and/or offer they are providing. It offers personalized messages Email marketing does not take the conventional one-size-fits-all route as other marketing channels do. Rather, it allows you to personalize your messages with your recipient’s name or login name in each message you send to them. You can also program unique messages to be sent out to customers on their birthdays or anniversaries. This feature automatically makes the reader of any such messages feel a connection to you and your business. No other marketing avenue allows you to speak directly to your customers in this intimate way. Using personalized messages in your email marketing will build the know, like, trust factor you are hoping for. It will also improve your open and your click-through rate as well, which means enhancing your conversion rates. It provides real-time messages Another beautiful thing about email marketing is that it allows you to send real-time messages to your customers. Unlike traditional print mailers or telesales campaigns that usually require an extended period from campaign development to implementation, email marketing allows you make changes to your campaigns while the campaign is still active. The swiftness in setting up an email marketing campaign makes it the easiest and best way to inform your customers about a limited time offer you are promoting, for example. Or maybe you are finding your offer isn’t selling as well as you’d hoped. You can tweak the sales page and email format immediately and then get the message right back out in front of your target audience to improve your conversion rate. You can’t do this with a billboard or magazine ad! It is easy to measure Email marketing also provides you with precise and usable tracking information to help you figure out what’s working and what isn’t. You can measure things like how many people opened an email, how many people clicked the link in the email, which links were clicked, and how many people unsubscribed. These metrics make it so easy to spot how a campaign can be improved so that you can make the desired changes almost immediately.