Table of Contents
Introduction … 4
Chapter 1 – Using Facebook for Your Business . 6
Entering Your Information 7
Adding Pictures 8
Creating Daily Updates 9
Using Real Content 10
Connect with Yourself 11
Take Advantage of Buttons 12
Gather Reviews . 13
Respond to Messages … 14
Talk to Your Customers . 15
Chapter 2 – Utilizing YouTube 16
Setting up Your Account 17
Making Your Own Channel 18
Uploading Videos … 20
Always Chose Quality Over Quantity . 20
Determining Titles .. 21
Call to Action .. 22
Chapter 3 – Tweeting About Your Business . 24
Your Businesses First Tweets 25
Following Others 26
Retweeting . 27
Using Hashtags .. 28
Linking Up .. 29
Responding to Customers .. 29
Consider Advertising with Twitter … 30
Chapter 4 – Capturing Followers on Instagram 31
The Importance of Mobile Devices . 31
Taking Pictures .. 32
Optimizing Your Account 33
Tagging Your Photos . 34
Adding Hashtags to Your Photos … 34
Chapter 5 – Continuing Your Success .. 36
Building Your Social Media Networks . 36
Post Regularly 37
Consider a Manager… 37
Try Different Methods . 38
Don’t Give Up . 38
Include Your Website . 39
Conclusion .. 40
Sample Content Preview
The profile picture should at least look semi-professional and should always reflect what you want people to see about your business. It should be relevant and easy to understand what is going on in the picture.
Another picture that Facebook will ask you for is a cover photo that will be displayed at the top of your page. For this, you should consider designing a photo that features the name of your business and your contact information.
Even if you have already included this information on your page, it’s always a good idea to use your logo in your cover photo. Having the cover photo contain your contact information will make it easier for customers to contact you when they are ready to do business or if they have a question.
Creating Daily Updates
Once you have your business page setup, the most invaluable thing you can do is to use it. Make sure that you are posting about your business on a regular basis, ensuring that the information you share is relevant to your company and industry.
While you want to avoid having all your posts focused on things like sales and promotional material, Facebook is an excellent place to post any discounts you are offering or deals that might be going on in your business. In general, you want to limit these types of posts to no more than once a week to avoid your customers getting annoyed with your blatant sales promotions.
While it can be challenging to post something to your Facebook business page every day, especially if you don’t have a social media manager, you should make sure that you find a way.
To help make it a bit easier, you can schedule future posts through a convenient and easy to use tool that is offered by Facebook, or you can use a free or low-cost online tool like HootSuite. Take time once a week to create the posts and schedule them so that they will automatically post when you want them to throughout the week.
Remember to plan them at different times throughout the day. According to numerous studies, the best times to post to Facebook are 9 am, 1 pm, and 3 pm.
Using Real Content
When you post to Facebook, you want to be sure that you are posting high-quality content. The general rule of thumb is that no more than 20 percent of your posts should be promotional, leaving the other 80 percent to be value-added content, including articles on subjects related to your business and industry. This will show your customers that you are connected to the industry.
One thing that you need to be sure to avoid is posting content, articles, or links on controversial topics. Don’t post things that are political in nature or anything that could make it seem like you are taking one side of a controversial issue.
Generally, you want to keep your business page on Facebook, lighthearted and avoid any heavier topics that could upset some of your potential customers. The last thing you want to do is lose potential customers over a post you made, even if it is something that you feel strongly about on a personal level.
Connect with Yourself
Something that you need to be sure to do is get personal with your own Facebook page. You want your personal profile to be as professional as possible so that you can connect it to your business page. One thing that you may want to do is post content on your business page from your own Facebook personal page.
Consider posting links a couple of times a week on your page but use your personal Facebook page to post from. Connecting your personal profile to your business profile is a great way to make sure that people know who you are as the face of the company.
Most consumers like to see that there is a face behind the business. They don’t want businesses and organizations to continually be posting, especially if they never know what type of person is behind the company.
When you connect your business page to your personal profile, you are putting a face to your business. People will be glad to see who is working behind the scenes and who runs the company. It is a good idea to try and make a personal connection with your customers to earn their loyalty.
Take Advantage of Buttons
Facebook has a fun feature that no other social media platform offers. A button feature. When setting up your profile, you can add a button to your profile. Generally, the button will go on your cover photo.
The button can be set up as a way for people to call you, go to your website, or message you on Facebook, instantly. It allows consumers to make an instant connection with your company. Your customers will love how convenient you’ve made it for them to contact you.
Another benefit of having a button on your business profile is that it is a clickable option. For the most part, Facebook requires that users manually have to message each other to try and find the information that they need to be able to search something.
The button feature makes it easy for your audience to contact you, because when they click on it they are immediately redirected to your phone number, website, or the messenger app, so they can send you a message about something that they want to speak to you about.Other Details
- 20 Articles (TXT, DOC)
- 1 Ebook (PDF), 41 Pages
- 2 Graphics (PNG)
- 1 Salespage (HTML)
- Promotional Ad Material (Emails)
- Checklist, Lead Magnet, Optin Page
- Year Released/Circulated: 2018
- File Size: 18,287 KB
Yes your may giveaway this ebook.
Yes you may resell this product.
Yes you may sell/pass resell rights/master resell rights to thius product.
Yes you may edit thye squeeze/salespage.
You do not have private label rights. you may not sell or giveaway private label rights.
You may not re-title or edit the contents of this product.
You agree to handel any own customer support issues related to this product.