Table of Contents
WHY USE EMAIL MARKETING? 5
BENEFITS OF EMAIL MARKETING 7
HOW EMAIL MARKETING GROWS YOUR BUSINESS 11
TYPES OF EMAIL MARKETING 13
TYPES OF EMAILS 14
HOW TO GET STARTED WITH EMAIL MARKETING 18
DON’T JUST SELL – REMEMBER THE KNOW, LIKE, TRUST CONCEPT 20
EMAIL MARKETING STRATEGIES 22
BEST TIPS FOR SMART STRATEGIES 22
BEST PRACTICES FOR EMAIL MARKETING 24
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Benefits of Email Marketing
Email marketing offers a lot of benefits for its users. Some of these benefits include:
It is cost-effective and generates a high ROI This is one of the most apparent advantages email marketing has over other mainstream marketing strategies. It is a highly sought-after marketing channel that does not require a large marketing budget as other mainstream marketing techniques require. There are no print or postage costs, and you do not have to pay any fees in exchange for exposure. You usually just need to pay a monthly flat rate to your email service provider. If your email list is huge, you may also need to pay a small overhead cost for sending thousands of emails at a time. These costs, when combined, are nothing compared to the costs incurred when using other marketing methods.
Also, the fantastic return on investment which email marketing provides makes it a favorite for most businesses. According to the Direct Marketing Association (DMA), email marketing typically returns $40 for every $1 invested. This high ROI is one of the major reasons why businesses prefer email marketing to other marketing strategies. A number of sources have also confirmed it to be better than any other marketing method available.
It saves time and effort
Unlike most offline direct marketing channels that could take days or even weeks to set up and implement, a standard email marketing campaign can be created and launched in just a matter of a few hours. Email marketing saves businesses a whole lot of time and effort to operate compared to running a printed postal mailing or a telesales campaign.
By simply using a recurring email template, you can effectively approve the copy of the email, make any modifications you see fit to the graphics, select the audience that you want to send the messages to and then hit the send button. The best part is that all of these can be accomplished within just a few hours by a single employee.
Also, unlike print and broadcast campaigns which could take weeks to deliver sales, email marketing campaigns produce results within minutes of the emails being sent. The ploy adopted by email marketing creates a sense of urgency that convinces subscribers to take immediate action – a feat no other marketing channel is able to achieve consistently.
It targets your fans
Email marketing is one of the only marketing channels that consumers request. Consumers must subscribe to the email newsletters of the company offering the product or service that they are interested in. Businesses can then share their messages specifically to consumers who have already shown interest in their products or services.
Although, it is possible to send email marketing messages to random individuals who haven’t subscribed to your email newsletters, most recipients of such unsolicited email marketing messages usually find it annoying, and such action could even tarnish your brand image. Also, learn to grow your own subscriber list and avoid purchasing lists for your email marketing campaigns. Growing your list and acquiring customers organically will produce far stronger results than purchasing them. It allows segmentation of audience and acquires customer information Email marketing also allows businesses to segment their audiences into smaller lists to target those subscribers who meet certain conditions. Segmentation works extremely well for brands that gain information about their subscribers.
For example, if a franchise is currently running an offer in certain areas of the country, it can accurately target its emails to be sent only to customers living in that local area.
Businesses can segment not only by location but also by interests, past purchases, age bracket, and job type. The smart marketer no longer throws everything they’ve got at all subscribers. By acquiring the right information and then segmenting subscribers into different lists, a business’s market strategy is far more effective than it would otherwise be. Utilizing these email marketing tools increases sales conversions and builds brand loyalty simply by sending out information and offers relevant to those who receive them.
It allows calls to action
If you’re looking for a marketing platform that can take a prospective customer from noticing an offer to purchasing within a couple of clicks, you’ve found it. Email marketing provides the best strategy for taking advantage of impulse buying with the use of calls to action. You just need an attention-grabbing call to action and a link directing interested customers directly to the checkout in your email.
It is easy to setup
Another remarkable benefit of email marketing is that it’s easy to set up. You don’t need a team or an internet technology (IT) degree to be successful. All it takes to set up a successful email marketing campaign are captivating copy, vivid images, creative templates, and entertaining videos. Not sure you want or need all the glam? No problem. Some of the most successful email campaigns don’t use fancy templates and all the rest at all. They make use of simple plain text emails, so the thing that stands out is the value and/or offer they are providing.
It offers personalized messages
Email marketing does not take the conventional one-size-fits-all route as other marketing channels do. Rather, it allows you to personalize your messages with your recipient’s name or login name in each message you send to them. You can also program unique messages to be sent out to customers on their birthdays or anniversaries.
This feature automatically makes the reader of any such messages feel a connection to you and your business. No other marketing avenue allows you to speak directly to your customers in this intimate way. Using personalized messages in your email marketing will build the know, like, trust factor you are hoping for. It will also improve your open and your click-through rate as well, which means enhancing your conversion rates. It provides real-time messages
Another beautiful thing about email marketing is that it allows you to send real-time messages to your customers. Unlike traditional print mailers or telesales campaigns that usually require an extended period from campaign development to implementation, email marketing allows you make changes to your campaigns while the campaign is still active. The swiftness in setting up an email marketing campaign makes it the easiest and best way to inform your customers about a limited time offer you are promoting, for example. Or maybe you are finding your offer isn’t selling as well as you’d hoped. You can tweak the sales page and email format immediately and then get the message right back out in front of your target audience to improve your conversion rate. You can’t do this with a billboard or magazine ad!
It is easy to measure
Email marketing also provides you with precise and usable tracking information to help you figure out what’s working and what isn’t. You can measure things like how many people opened an email, how many people clicked the link in the email, which links were clicked, and how many people unsubscribed. These metrics make it so easy to spot how a campaign can be improved so that you can make the desired changes almost immediately.Other Details
- 10 Articles (PDF)
- 1 Ebook (PDF), 27 Pages
- Posters, Infographic, Checklist, Mini Report
- Year Released/Circulated: 2018
- File Size: 4,348 KB
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