Table of Contents Introduction .. 3 SEO or PPC? 6 1. SEO ...... 6 2. PPC ...... 7 Affordable PPC Search Engine Advertising . 8 Qualified Traffic with PPC Advertising . 9 Elements of PPC Advertising ... 9 How to Use PPC Advertising . 10 PPC Advertising for Maximum Web Promotion ...... 11 PPC Bid Management ..... 14 Bid Management Tools ... 16 PPC Campaign Management .. 17 Sample Content Preview One final tip on marketing products and services, sell the benefits. It will help your marketing strategies a lot if you highlight the benefits of choosing your products and services instead of merely discussing the product specifications. Product specifications may not mean much to customers, unless they know what these stand for (how these specifications affect the quality of the product or service). Many people say getting to the top of search engine results is difficult since millions of websites exist, which can be using the same keywords. While this is true, this doesn't mean that your website has to stacked under your competitors' websites when presenting search engine results. Strategic advertising and linking, together with useful content, can also get you to the top of the search results. SEO or PPC? The online community is definitely a large market place that you cannot ignore, especially if you have an internet business. There are thousands if not millions of consumers that you can tap in the internet. At the same time, the internet also poses a quite different challenge. The easy access that internet provides also gives you as much competition as you can imagine. It is too crowded and congested. Having a website is not enough to make your business running and able to compete. You must take other alternatives to give way for the online community to access your website at any rate or chance possible. You have to expose your website. Make it known. It has to be visible. It has to be frequently targeted by consumers and surfers. Invest in marketing your internet site. There are basically two options available to you, the SEO and PPC. These two are probably the most desirable alternatives you can get for your internet business as strategy for search engine marketing. 1. SEO SEO stands for Search Engine Optimization. Some researches indicate that 60% - 70% of internet surfers and users actually resort to using the Google search engine to find and locate web sites and pages, for any topic they desire. SEO is the process taken to make sure that the internet uses will find your website when ranked among the top results of a search. This way you can make sure that you will be visible and can clearly stand out from the rest. To get a search engine optimization, you will have to build on your own internet site frequently hit internet links to web site pages. The process will involve IBLN or Independent Back-Linking Network, wherein hundreds or even thousands of pages will be utilized to promote a particular website of a client. In SEO, there is no need for you to pay for the clicks although it will require you to spend time doing research to get a favorable combination of ads and target audience. The SEO process is a long term one. It requires months, 6 months at the least, before the proper outcome is fully achieved, but once the goal is accomplished, you will definitely get a steady source of profit. 2. PPC PPC means Pay Per Click. It gives way advertising on a search engine. These are sponsored listings that you see whenever you make a search. There will be a charge whenever a visitor or web surfer clicks on any of your ads. There will first be a bidding process. The highest bidder for the price per click will definitely get the chance to be first listed in the search engine. With this kind of advertising, you can still basically control your campaign as you get to create your own ad. You will also manage the target audience and still stay within the bounds of your budget. Most of the providers of PPC advertising will allow you to specify the target market, either by topic, industry or geographical location. You can also very well check if your ad gets to be shown at all and if it is competitive with the rest. There are some guaranteed benefits when you get to maximize the PPC strategy. 1.PPC lets you advertise to the whole of the online community. It is also relatively easy to set up. 2.At first glance, PPC advertising may seem very expensive. Could it possibly happen that someone out there will go on clicking on your ad? This will definitely give you a large bill without the expected profit on your part. If this provides a lot of worries, be rest assured that there is a protection for you. Networks are able to recognize fraudulent clicks. 3.You can also set a budget for a certain period. The moment your budget has been used up by the target number of clicks, your ads will no longer be displayed until the next period you want it again displayed. 4.You will also be able to adjust well to changes in market demands and trends. In deciding which of the two strategies will work right for you, think of your goals and of your resources. They definitely offer benefits and advantages that will work for your good. The better way to approach this two is to evaluate according to your short term and long term plans. Take the PPC course for your short term goals and choose SEO if you have long term ones. There world is out there for you now. Just make sure you do what will work best for your entrepreneurial endeavors and visions. The secret to success lies in your hands. Just study your options well and you’ll get exactly what you want.

Sample Content Preview Facebook Strategies So we know now that Facebook is used by a massive amount of people, and that if people are talking about your business on Facebook, you are more likely to get more sales and customers! Facebook is not the number one site in the world (estimated by some web traffic analyzers) for no reason. People love to hang out and see what their friends are doing. They love to interact with their friends, for sure, but they shop and interact with the businesses they love, as well. It's true that people mess around a lot of Facebook, or this graphic wouldn't be so funny:Marketing Consulting 5432 Any Street West, Townsville, State 54321 555.543.5432 ph 555.543.5433 fax www.yourwebsitehere.com So what does that mean for you? That means you need to interact with your customers and keep them entertained in a friendly way. Being too “salesy” is definitely uncool these days on Facebook. It all starts with a fan page for your business. Facebook Fan Page If you don't have a Facebook fan page, you are seriously missing out on a hugely effective way to interact with your customers, solidify your brand, and yes, even get more leads. To create a page for your business, you merely go to the bottom of whatever page on Facebook you happen to be on, and click “Create a Page.” On the next page, you would then click whatever category fits your business, whether it be “Local Business or Place,” “Brand or Product,” etc. After that, you merely follow the instructions. Of course, you can always pay somebody to set everything up for you. When you have a fan page set up, you can create a nice landing page (the first thing a user would see when they click on a link to reach your fan page) that's different from the standard wall with posts on it if you didn't create a main landing page for your fan page. Basically, you can ask for information suchas email addresses to market to users more in the future, ask people to like your page, share it with their friends, etc. You can have it set up so people will like your page before they see your wall, causing your business fan page to get more likes and“go viral” much faster. In addition, you can set up a whole ecommerce store and shopping cart system right on your Facebook page!Marketing Consulting 5432 Any Street West, Townsville, State 54321 555.543.5432 ph 555.543.5433 fax www.yourwebsitehere.com Facebook Ads Of course once you have your fan page created, you can interact with your customers in a social way, announce sales and great deals only for Facebook fans, etc. But to truly tap in to the power of Facebook, you should use Facebook ads. 10 million people click Facebook ads every day. Think you'd like a few of those clicks going to your business? Once you are on the Facebook website, all you have to do to get started is scroll down to the bottom of the page and click “Advertising” in the footer. This takes you to the advertising section of Facebook. From there, you will need to log in and set up a campaign.You can set up ads that show up on the right sidebar of Facebook users when they are logged in, or even set up “Sponsored Stories” so Facebook users who aren't your fans yet can see when one of their friends “liked” your page, checked in at your location, etc. Whichever kind of ad you choose, the key is to target a small group of fans with the demographics Facebook allows you to target. You can target by age, sex, location, relationship status, education and more. The great thing about Facebook ads is you can target only users with certain interests that may be applicable to your business. If you had a bakery and you could target users who took the time to “like” donuts at one time or another on Facebook, wouldn't you like to target those users so onlythey see your ad? You bet you would! Not many will tell you this, but to make sure you do not spend too much per click on your ads, you need to tweak your ad demographic targets so that you reach 10,000 people or less with your ad.Marketing Consulting 5432 Any Street West, Townsville, State 54321 555.543.5432 ph 555.543.5433 fax www.yourwebsitehere.com The reason you want to do this is it will make sure you do not spend too much per click and it also means you can laser target a certain kind of Facebook user with an extremely relevant call to action, greatly increasing your response rate. More Information In summation, if you are not marketing on Facebook either with a free fan page or by utilizing paid ads, you are missing out on possibly the most effective online interaction possible with your fans, today.

Sample Content Preview When you’re not carrying excess belly fat, you feel better about yourself, you look better and shopping for clothes that fit is certainly a whole lot easier. But the outer appeal aside, it’s too risky being a woman with too much belly fat. The fat around your abdomen doesn’t just sit there idly. It’s hard at work releasing hormones that trigger a hunger response - even if you don’t feel hungry. Teenagers and Belly Fat Even teenagers are susceptible to the health risks involved with belly fat. In the last ten years, belly fat among young people has increased by more than fifty percent. That’s an astonishing and rapid rate. By carrying too much body fat, teenagers can develop Type II diabetes and today, doctors are seeing far more cases of this type diabetes in teens than in the past. Even if a teenager with belly fat doesn’t develop diabetes, they increase their risk of serious health complications by the time they reach their forties. It’s hard enough being a teenager today. Before they reach midlife, teenagers experience all sorts of angst common among people their age. When belly fat becomes apparent, it works to lower their self esteem and can rob them of what should be some of the most wonderful and formative times in their lives. “I’m a Thin Person, So I Don’t Have to Worry About Belly Fat!” Wrong. You aren’t immune to the destruction belly fat can cause in your body. Being thin doesn’t exclude a person from carrying around dangerous visceral fat. Researchers are now beginning to realize that visceral fat doesn’t discriminate against any body type. While it’s not as obvious in a thin person as it is in people whose bellies stick out noticeably, it’s just as bad, if not more so because of the way society assumes thinner people automatically have a healthy fat level. It’s this kind of thinking that leads to undiagnosed or overlooked risks for slender people. If you don’t have belly fat to the point where it’s able to be seen, then how can you tell if you need to be concerned about visceral fat? There are tests that can tell you how much of your body is composed of this type of fat. The Outside Versus the Inside Even if we put all health issues and concerns aside, if we take them off the table and by some wave of a wand could say that belly fat didn’t cause any harm to the body at all, there’s the still the visual appeal. Or in the case of belly fat, the visual un-appeal. When our belly sticks out over the waistband of our jeans, there’s nothing attractive about that to others and while it shouldn’t be the case, the truth is, we are judged by our appearance. We’re judged in social settings among our peers, in the workplace with colleagues and if job hunting, people with larger bellies are hired less often than those who are physically fit. There are also studies proving that fit people get promoted more often than their heavier coworkers. No, it’s not fair, and it’s not right (not to mention illegal), but it’s the way society is. Worse than the unattractive picture a protruding belly presents to anyone else in our circle, is the way it can make us see ourselves. We feel ugly inside based on what the mirror tells us on the outside. Our inner critic has a field day when we look at ourselves in a full-length mirror, standing sideways with our belly front and center. When we try on clothes and have to go the BBC route (buy bigger clothes) it can make us feel discouraged or disgusted with how our belly looks. Have you tried to find clothes that flatter a body when you have a larger belly? They’re not attractive either. That disgust or discouragement we feel when trying to find clothes can lead to more overeating, which can lead to beating ourselves up emotionally even more, which leads to overeating….get the picture? It becomes a cycle, but it doesn’t have to be a cycle that we can’t break. How Much Is Too Much? You can gauge how much is too much by using a measuring tape around the center of your belly. For a man, if your belly measures over forty inches when you use a tape measure around it, then it’s too much fat for you to have. If you’re a woman and your belly measures greater than thirty-five inches, it’s time to do something about it. Whether you’re a man, woman, thin person or obese, baby boomer or teen, belly fat isn’t safe to have hanging around.

Table of Contents Introduction .... 5 Chapter 1: What Is Life Purpose? ... 7 So What Is Life Purpose Really? .. 10 How Do You Measure Life Purpose? .. 11 Chapter 2: The Importance Of Finding Meaning In Life .. 15 Gives Clarity and Focus .. 17 Teaches What Defines You . 19 Keeps You Connected With The Present 20 Chapter 3: Why Is It Hard To Find Purpose In Life .... 24 Societal Influence 25 Low Self-Esteem/ Self-Worth . 26 Lack of Freedom to Dream . 28 Fear of the Dark Side 29 Chapter 4: Happiness Vs Fulfilment . 33 Fulfillment is Unique to You ... 35 Fulfilment Gives Meaning To Success .... 37 Happiness is Just One Feeling 39 Chapter 5: Steering Clear of False Purpose . 42 Recognizing False Purpose . 45 Why You Need to Steer Clear of False Purpose 46 How Can You Steer Clear of False Purpose? .... 48 Chapter 6: Importance Of Defining Your Life Purpose ... 52 Gives You Direction .. 54 Keeps You from Getting Distracted ... 56 Keeps you Organized 57 Gives You Time for Experimentation 59 Chapter 7: How To Find Your Purpose And Passion .. 62 Find What Excites You .. 63 Ask Yourself Why 65 Explore Your Options .... 67 Don’t Suppress Your Doubts ... 68 Chapter 8: Transitioning To Your Life Purpose 71 Set Your Goals . 71 The Fear Factor ... 74 How to Make This Transition .. 76 Systems Are Important.. 77 Conclusion 79 Sample Content Preview There can be a few determinants in this regard. For starters, there’s making sacrifices. Achieving anything that’s worth achieving involves sacrifices. Everything comes at a cost and very few things are uplifting or pleasurable all the time. The question that arises here is what sacrifice or struggle are you ready to make or tolerate? If you find yourself giving in at the slightest chance of pressure, then obviously this choice isn’t your life purpose. But if you’re willing to ride through the rough patches and stick with it no matter what, then you may be on to something. This is because what ultimately determines your ability to commit to something shows how much you care about that thing and how much it means to you. For instance, if you wish to become a successful entrepreneur, but aren’t good at handling failure, you won’t get far. Or, say your dream is to become a professional artist, but don’t like to see your work criticized or rejected, then there’s not much scope for you out there. But if the same purposes keep you going despite unpleasant experiences, staying awake long nights, or riding out the bad days, then you may just have discovered what you’re really cut out for. You can also determine if you’ve found your life purpose if you find sheer joy in doing something now that you also enjoyed doing as a child. Say you enjoyed writing as a child and only rediscovered the same joy of writing later on in life. A lot of times people tend to lose touch with what they loved when they were younger. Oftentimes, it has a lot to do with the social pressure of adolescence or the professional pressure of young adulthood which wrings the passion right out of them. Instead what remains behind is the lesson that the only reason to do anything is if there’s a tangible reward for it. But if you can look beyond the physical reward for something and learn to enjoy the experience instead, it could be your true calling. Interestingly enough, vulnerability can also often point you in the direction of your real passion. If you’re passionate about something, then you risk making mistakes to improve yourself. Making mistakes leads to embarrassment and if becoming embarrassed stops you from doing something that you really want to do, then you should re-think your life purpose. Your real life purpose won’t let you care about getting embarrassed. It won’t concern itself with what others think of you but urge you to pursue it instead. When people feel like they’ve got no sense of direction or any purpose in life, it’s because they don’t know what’s important to them. And when you don’t know what’s important to you, then you’re just taking on other people’s values and following their priorities instead of your own. And this is exactly what this book aims to correct so that you can live your own life based on what’s important to you, not what others think is good for you. Chapter 2: The Importance Of Finding Meaning In Life Let’s re-visit the idea of a conscious life once more. If you find meaning in your life, you’ll be able to learn your purpose in this world. Experts believe that you can live your life in two ways. The first says that if you’re conscious, you’ll live along the same lines as others. Yet, you’ll experience the same things differently. The second way to live is to live unconsciously. Broadly speaking, if you live like that, life will just happen to you. Think of it as a giant wave that keeps pushing you forward. You have no control over where you’re going or why you’re going there. In fact the only thing certain about this situation is that you’re just going with the flow. This kind of life isn’t exactly ideal since you don’t have much say in it. Yet, many of us live this way. When you learn the meaning of life, you have a better sense of purpose. You tend to understand why you’re in this world. Just like that, you will have a clearer view of how you can contribute to the world. If you don’t know your purpose, you’ll hate getting out of bed. Your motivation to last through the week would be looking forward to the weekend. Put you in a challenging situation and you’ll feel burnout even before trying. On the other hand, if you lead a meaningful life, you’ll love the grind. Here are some tips on why it’s important to find meaning in life: Gives Clarity and Focus Look around yourself and you’ll see so many people running after a host of popular things. Common offenders include earning more money, getting a house, and then getting an even bigger house. Goals also include getting a car, the latest technology and everything along those lines. Incidentally, all these are also material gains and rewards. And while they may seem very important to you right now, do they really matter that much in the long run? How about looking for something that you’re passionate about instead? Something that you thoroughly enjoy doing? Something that brings out the best in you? It isn’t uncommon that while running after money and luxuries, you become side-tracked from your real purpose. Finding your life purpose will help you become aware of things that are important. Once you learn to look past these common needs, you’ll see what’s important. It’ll help you set your goals and eliminate unimportant things from your life.

Table of Contents Table of Contents Introduction 04 Chapter 1: 10 Common Facebook Marketing Mistakes 07 Chapter 2: The 8 Most Effective Ways to Market on Facebook 16 Chapter 3: Facebook Page Marketing 25 Chapter 4: Facebook Group Marketing 36 Chapter 5: Influencer Page Outreach 42 Chapter 6: Paid Page Boost Campaign 49 Chapter 7: Paid Traffic Campaigns 55 Chapter 8: Paid Lead Generation Campaigns 64 Chapter 9: Facebook Pixel Retargeting Campaign 69 Chapter 10: How to Optimize Your Facebook Ad Campaigns 75 Conclusion 83 Sample Content Preview One of the most obvious ways to market on Facebook is to set up a fan page for your business, your brand, or your cause. Facebook actively promotes this feature of its website. What it doesn't tell you is the fact that Facebook has been actively modifying its algorithm to the point that you're going to have to have very popular content for you to reach most of the people who have expressed interest in whatever it is you're promoting. Put simply, not all the people who liked your page will get to see your updates. In fact, in most cases, only a small fraction of those people will get to see your updates. Sadly, Facebook is actively working to limit the free traffic exposure you would get until you can prove to it that your content is really popular with your page’s fans. Here are the steps you should follow to market on Facebook: Step #1: Find your competitors on Facebook The first thing that you need to do is to avoid reinventing the wheel. You need to avoid trying to figure things out on a completely hit or miss basis. Instead, reverse engineer your competitors. Let them do your homework for you. How? Well, find them on Facebook and learn from what they are doing. Step #2: Get the "industry standard" look and come up with your own take Every niche has an industry standard in terms of social media profile, brand appearance, and content strategy. The sooner you understand this, the sooner you will be poised to achieve social media marketing success on Facebook. The longer it takes you to learn this, the longer you will struggle. Understand that your niche audience has become familiar with how certain brands or websites are positioned on social media. If they can't make heads or tails of your social media brand, they probably would not like your page. It may seem weird to them because it seems so far off from the "industry standard." Your job at this step is to figure out the industry standard look, content strategy and other elements and come up with your own take. Step #3: Reverse engineer your competitors' content strategy and curate Lots of business owners would post "hot content" on their social media accounts as well as their blogs. Sadly, nine times out of ten, that content goes nowhere. People don't click on it, share it, comment, or otherwise engage. What these publishers are doing is basically gambling their content would resonate with their audience. Don't do that. Instead, pay attention to what your competitors are doing and look for patterns. If you notice that your competitors keep sharing content regarding the same type of theme or topic, they may be on to something. They wouldn't waste all this time, effort and energy talking about the same stuff over and over unless, of course, it connects to their audience at some level or another and produced results. Now, to verify this, look at how many times that piece of content got shared or liked. That should give you some sort of objective proof that this content actually resonates with your target audience members. When you reverse engineer your competitors, you are essentially copying their strategy to reach the same eyeballs that you're trying to reach. This also applies to content curation where you take content that is published by other people, and you promote it on your social media platform. This creates a win-win situation because you're not ripping off this content. You are copying the content’s link, including a short commentary, and allowing people to click on the link. This creates a win-win situation. The publishers of this content get traffic, you get to build credibility because you're sharing information that your target audience members would actually be interested in, and this leads to the possibility that they would like your page. Once you have built up enough page likes, you can then start sharing your own content, which leads to direct traffic to your website. Step #4: Pick the best performing or most popular type of content, and scale up Post content for a few weeks. Keep publishing, and then look at the content that gets the most engagement. Which shared materials get the most likes? The most shares? The most comments? At some point, you're going to ignore other types of content and focus on the ones that perform the best. For example, if you have a Facebook page on Chihuahuas and you notice that third party articles on Chihuahua houses get a lot of shares, likes and comments, you might want to eliminate most other types of content and focus on Chihuahua houses because those get the most love from your audience. Step #5: Come up with your own version Come up with your own version of winning content. For example, you know that Chihuahua houses get a lot of love and are very popular on your page. Come up with your own articles about that topic. These articles, of course, drive traffic directly to your blog or your online store. These have to be at the same level of quality as your third-party content or better. Pay attention to how your curated popular content talks about the topic and adopt the same style but deliver something better. Maybe you should offer longer information, more up to date information, or blog posts that have multimedia elements like videos and graphics. Whatever you need to do, come up with content that basically blows away all the other content that you feature on your page.

Table of Contents Introduction .. 3 3 Things All Affiliate Marketers Need To Survive Online ... 6 Top 3 Ways To Boost Your Affiliate Commissions Overnight .. 8 Which Affiliate Networks To Look Out For When Promoting .. 12 So Many Affiliate Programs! Which One Do I Choose? .. 16 Here's How To Avoid The 3 Most Common Affiliate Mistakes 19 Mistake number 1: Choosing the wrong affiliate. .. 19 Mistake number 2: Joining too many affiliate programs. .... 20 Mistake number 3: Not buying the product or using the service. 20 Using Product Recommendations To Increase Your Bottom Line 21 Easy Profits Using PPC In Your Affiliate Marketing Business 25 Using Camtasia Can Increase Your Affiliate Checks ...... 28 How To Become A Super Affiliate In Niche Markets . 31 Sample Content Preview 3 Things All Affiliate Marketers Need To Survive Online Every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication. There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing online. What are these three tactics? 1. Using unique web pages to promote each separate product you are marketing. Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product and nothing more. Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing. You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more. 2. Offer free reports to your readers. If possible position them at the very top side of your page so it they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign up box. According to research, a sale is closed usually on the seventh contact with a prospect. Only two things can possibly happen with the web page alone: closed sale or the prospect leaving the page and never return again. By placing useful information into their inboxes at certain specified period, you will remind them of the product they thought they want later and will find out that the sale is closed. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch. Focus on important points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word “free” because there are still older spam filters that dumps those kind of contents into the junk before even anyone reading them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services. 3. Get the kind of traffic that is targeted to your product. Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that is focusing on your target customers and what you have put up might just grab their interest. Try to write a minimum of 2 articles per week, with at least 300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day. Always remember that only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, that means you can made 10 sales based on the average statistic. The tactics given above does not really sound very difficult to do, if you think about it. It just requires a little time and an action plan on your part. Try to use these tips for several affiliate marketing programs. You can end maintaining a good source of income and surviving in this business that not all marketers can do. Besides, think of the huge paychecks you will be receiving… Top 3 Ways To Boost Your Affiliate Commissions Overnight The ideal world of affiliate marketing does not require having your won website, dealing with customers, refunds, product development and maintenance. This is one of the easiest ways of launching into an online business and earning more profits. Assuming you are already into an affiliate program, what would be the next thing you would want to do? Double, or even triple, your commissions, right? How do you do that? Here are some powerful tips on how to boost your affiliate program commissions overnight. 1. Know the best program and products to promote. Obviously, you would want to promote a program that will enable you to achieve the greatest profits in the shortest possible time. There are several factors to consider in selecting such a program. Choose the ones that have a generous commission structure. Have products that fit in with your target audience. And that has a solid track record of paying their affiliate easily and on time. If you cannot seem to increase your investments, dump that program and keep looking for better ones. There are thousands of affiliate programs online which gives you the reason to be picky. You may want to select the best to avoid losing your advertising dollars. Write free reports or short ebooks to distribute from your site. There is a great possibility that you are competing with other affiliates that are promoting the same program. If you start writing short report related to the product you are promoting, you will be able to distinguish yourself from the other affiliates. In the reports, provide some valuable information for free. If possible, add some recommendations about the products. With ebooks, you get credibility. Customers will see that in you and they will be enticed to try out what you are offering. 2. Collect and save the email addresses of those who download your free ebooks. It is a known fact that people do not make a purchase on the first solicitation. You may want to send out your message more than six times to make a sale. This is the simple reason why you should collect the contact information of those who downloaded your reports and ebooks. You can make follow-ups on these contacts to remind them to make a purchase from you. Get the contact information of a prospect before sending them to the vendor’s website. Keep in mind that you are providing free advertisement for the product owners. You get paid only when you make a sale. If you send prospects directly to the vendors, chances are they would be lost to you forever. But when you get their names, you can always send other marketing messages to them to be able to earn an ongoing commission instead of a one-time sale only. Publish an online newsletter or Ezine. It is always best to recommend a product to someone you know than to sell to a stranger. This is the purpose behind publishing your own newsletter. This also allows you to develop a relationship based on trust with your subscribers. This strategy is a delicate balance between providing useful information with a sales pitch. If you continue to write informative editorials you will be able to build a sense of reciprocity in your readers that may lead them to support you by buying your products. 3. Ask for higher than normal commission from merchants. If you are already successful with a particular promotion, you should try and approach the merchant and negotiate a percentage commission for your sales.

Table of Contents Introduction.3 4 Crucial Things You Need To Do To Build your List..........5 4 Ways To Get Your Opt In Subscribers To Trust You Quickly...........8 How To Build A List Of Eager Subscribers..........10 How To Grab Your Readers Attention With Your Subject...13 How To Get Your Subscribers Begging For More ..............15 Can You Really Use Articles To Build Your List?17 5 Things To Consider When Publishing A Newsletter........19 The 3 Things To Avoid When Emailing Your List..............22 7 Ways To Make Money Using Nothing More Than Your List..........24 Sample Content Preview Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones. Building a profitable opt-in list don’t just happen overnight. There are many preparations and effort to do. Opt-in lists are built from scratch, as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you. 4 Crucial Things You Need To Do To Build your List Online marketing may have developed a sudden surge these past few years, but many in the know how have felt its rise even from way then. As more internet based businesses are put up, the need to develop new marketing skills and knowledge based on this new medium have arisen. More and more marketing strategies are being discovered and developed to cope with the changing face of business the business world. The demand for online marketing tips and strategies have drastically grown and a new form of business has been born, internet marketing strategies. While there are companies that are all too eager to help your site and business build a clientele for a fee, there also many ways that can spread the word about your sites subsistence in a more cost free way. One of this is Opt-in email marketing, also known as permission marketing. Opt-in marketing requires the permission of a willing customer to subscribe to your marketing materials, materials that take form in newsletters, catalogs and promotional mailings via e-mail. The more opt-in marketing mail is sent, the more chances there is to bag sales and more sales. To do this, you must build a list of all those who wants to subscribe to your opt-in marketing list. From your list, you will get your targeted customer, this is a good list since they already have shown interest in what you have to show and sell since they have willingly signed in for your list. These are the people who have liked what they have seen in your site and have decided they want to see more and maybe even purchase what ever product or service your company and site has to offer. Many people would think that building their lists would take hard work and a lot of time to build and collect names and addresses. This is not so, it takes a bit of patience and some strategies but in doing this list, you open your site and your business to a whole new world of target market. Take the effort to take your business to a new level, if traffic increase and good profits are what you want, an opt-in list will do wonders for your business venture. There are many sources and articles in theinternet available for everyone to read and follow in building a list. Sometimes they may be confusing because there are so many and there different ways. Different groups of people would have different approaches in building an opt-in list, but no matterhow diverse many methods are, there are always some crucial things to do to build your list. Here are four of them. 1)Put up a good web form in your site that immediately follows the end of your content. While some may say this is too soon to subscribe for a website visitors application, try to remember that your homepage should provide a quick good impression. If somehow a website visitor finds something that he or she doesn’t like and turns them off, they may just forget about signing up. A good web form for subscribing to an opt-in list is not hard to do. Just write a simple short statement about how they would like to see more and get updated about the site. Then there should be an area where they could put in their names and e-mail address. This web form will automatically save and send you the data’s inputted. As more people sign in, your list will be growing. 2)As mentioned in the first tip, make your homepage very, very impressive. You need to have well written articles and descriptions of your site. Depending on what your site is all about, you need to capture your website visitor’s fancy. Make your site useful and very easy to use. Do not expect everyone to be tech savvy. Invest in having good programming in your site, make your graphics beautifulbut don’t over do it. Don’t waste your time making the homepage too overly large megabyte wise. Not all people have dedicated T1 connections, the faster your site gets loaded, the better. Go for a look that borders between simplicity and sophisticated knowledge. 3)Provide good service and products. A return customer is more likely to bring in more business. Even then and now, a satisfied customer will recommend a business always. Word of mouth and recommendations alone can rake in more business than an expensive ad. As your clientele roster grows so shall your list. With more members on the list, the more people will get to know about what you have new to offer. 4)Keep a clean and private list. Never lose the trust your customers have entrusted you. If you provide e-mails to others and they get spammed, many will probably unsubscribe to you. Remember, a good reputation will drive in more traffic and subscribers as well as strengthen the loyalty of your customers. 4 Ways To Get Your Opt In Subscribers To Trust You Quickly While the rest of the world have developed many barriers and protections to keep their e-mail accounts spam-free, there are also those that subscribe to mails that promotes their products, services and their site. This is mainly because these subscribes wants to know more about what these sites are offering and can be beneficial for them. They expect to get be kept posted on what they are interested in and what are new in the market or field they have chosen.

Table of Contents Introduction .. 3 Making Money from Selling Advertising Space .. 4 Mailing List for Affiliate Marketers 5 Which is More Important – Product or Mailing List? . 6 Publishing Your eZine – the Pros .... 7 Publishing Your eZine – the Cons .. 8 Deciding the Type of eZine ...... 9 Churning out eZine Content ... 10 The 3 Best eZine Formats ...... 11 What You Need to Start an eZine Publication ... 12 Converting Visitors into Subscribers ... 13 Making Every Webpage Work For You ..... 14 Doing Ad Swaps 15 Building Your List with Articles ... 16 Building Your List with Paid eZine Advertising ...... 17 Refrain from Buying Bulk Mailing Lists .... 18 The Inherent Weakness of Safe Lists ... 19 Using Free Reports to Build Your List 20 Landing Page Success Tips .... 21 Building Your List with Give Away Ventures ... 22 A Popular Auto Responder Marketing Technique .... 23 Auto Responder Improvements ..... 24 Auto Responder Marketing Techniques ...... 26 ARTICLE DIRECTORY .. 26 Do the Two-Step! ..... 26 Sample Content Preview The answer? Selling advertising spaces! You have definitely seen lots of advertisements in the newspaper. The publisher simply sells advertising space in the papers to advertisers who want to leverage their advertising efforts on the paper’s high readership. On the same analogy, you can make money the exact way from your newsletter: simply by selling advertising space to prospective advertisers! If your mailing list size exceeds 1,000 (5,000 is recommended) subscribers and beyond, you can start selling advertising space for say, $10.00 per sponsor ad. In this manner, you turn every issue you send out to your subscribers into a profit-pulling device. And since there is virtually no end to the stream of advertisers as products, services and businesses are cropping every single day in every industry imaginable, so are your money making opportunities. Mailing List for Affiliate Marketers If you are an affiliate marketer who wants to make a comfortable living from referring your prospects to other people’s product or service for decent commissions, then you must consider building your own mailing list. Building your mailing list of hungry prospects can be one of the best investments you will ever make, as it is time and effort worth spending on. When you strike on a Joint Venture and have a new product or service to endorse, you can look no further than your own mailing list. Granted, that most affiliates, as in more than 90 percent of them, are not making money from affiliate programs, but this often results from the same amount of effort focused on least effective methods. While having your own mailing list is, by a long mile, not the only effective affiliate marketing method, you can make affiliate sales very quickly even in the next few hours after sending a sales message, provided that your mailing list is huge and responsive. This is often true, because owning your own mailing list for you to endorse products and services to is one of the fastest-producing results, beating other affiliate marketing methods imaginable. In a nutshell, the affiliate marketer who gets ahead of the pack is the one who owns a huge and responsive mailing list of prospects. Which is More Important – Product or Mailing List? If you would ask this question, “Which one is more important – the mailing list or the product?” any savvy marketer would answer you, “The mailing list”. Principally, any wise business person puts the importance of hungry demand (and not just any demand) in front of the product. In other words, there is no product if there is no demand! And a mailing list represents the demand or your business if you would like to call it. If you frequent the Joint Venture forums and membership sites of any kind, you will find that product and service owners need mailing list owners more than the other way round. This is because the mailing list owners have the prospects that the other type of partner is looking for to sell to. And if you are a mailing list owner, you do not have to necessarily make money from selling your own product. You can sell advertising space or craft a Joint Venture with product owners in return of commissions, recurring or not. Most of the biggest success web businesses on the Internet today often establish the mailing list (or subscribers) first before the product. One fine example is Friendster.com which NOW is no more... Friendster.com, in the nutshell, was a website that connects friends and potential friends from around the world through a free membership access. While Friendster.com did not make money from the number of members who joined the site, the business made money from selling advertising space and partnering with other big time merchants and businesses, owing to the established number of members Friendster.com had recruited. This business is perfect example that demonstrates why every business should establish a need or demand before the product itself, and why you should do the same, whether you run a friends site or not. Publishing Your eZine – the Pros There are several advantages publishing your own eZine can offer to you. Thus if the pros appeal to you, then publishing your own paperless newsletter can be ideal for you. The most obvious reason publishing an eZine can be the most ideal business to you is that it is so easy to start that any individual can do. There is no need to invest in starting a brick and mortar business or even staff and heavy machines for that matter. In fact, you can do this from the comfort of your home as the most important thing you will need is an auto responder equipped with broadcast feature. Auto responders such as GetResponse.com and aWeber.com are highly recommended when it comes to publishing your own eZine. In spite of the low start up cost and monthly fees, you can make money from several profit centers within the spaces of your eZine issues. You can make money from selling advertising space, just to name one. Most importantly, you get to build your own personal media and spread your marketing influence, making you more valuable to product and service owners thus do not be surprised if you receive Joint Venture proposals every so often. Given some of the best reasons in the world of Internet Marketing, publishing your own periodical eZine can one of the best money vehicles you will ever acquire or even build.

Sample Content Preview Triggers of CFS Right now, we do not know what causes CFS. However, there does seem to be a family genetic history to it in some cases. We don’t know yet if this is just that the family is more susceptible, or that something in the genetic makeup is causing it. There is also some research to suggest that some people who have CFS also have the Epstein-Barr virus (known to cause mononucleosis) or the Ross River virus (a debilitating virus which affects joints, making them painful and swollen). In addition, a lot of CFS suffers are found to have Coxiella burnetii - a bacterial pathogen which causes fever, usually when someone is already infected with something else. But we still don’t know what comes first, CFS or another disease such as Lyme Disease which is also characterized by chronic fatigue. CFS goes together with other illnesses too, from MS to fibromyalgia to hypothyroidism and many others. If you or someone you know gets sick and then seems to take an extra long time to recover or is not recovering, suspect CFS to be an issue. If you know what it could be, you can alert the doctor who can ask the right questions so that you can get the right diagnosis. Symptoms of CFS There are many symptoms of CFS, so let’s talk about as many of them as we can. It’s important to note that the main symptom is fatigue or exhaustion for six months or more that doesn’t seem to be getting better, but that isn’t all. Many of the other symptoms can be just as debilitating and made worse piled on top of chronic fatigue. Fatigue The main characteristic of CFS is the debilitating fatigue. As mentioned, if the fatigue is lasting six months or more, it’s considered a big indicator that the patient has CFS. Fatigue itself is characterized by a whole host of symptoms too, such as chronic sleepiness, headache, vertigo, aching muscles, muscle weakness, imparted reflexes, judgment issues, moodiness and more. One sufferer describes her feelings of fatigue like this: "You know how you feel when you’re just finally falling off to sleep? But then someone wakes you? Or you know how you felt the fourth day after giving birth, and you’ve not slept but a few hours? You never thought you could be that tired. That’s how you feel when you have CFS. But it doesn’t ever get better. The baby never grows up. No matter how much sleep or rest you get the tiredness sticks with you. You’re always in perpetual need of sleep but sleep doesn’t help." People with CFS experience extra fatigue after doing things normal people do all the time, such as cleaning the kitchen or vacuuming the floor. They feel as if they climbed a mountain and their legs and arms are filled with lead. They must sleep. But it doesn’t help because they also have fatigue after sleeping. It never ends. People with CFS also experience the following: * Sleep Disturbances – Sometimes people with CFS try to sleep and can’t fall asleep, or stay asleep even though they feel on the verge of falling asleep all the time. They wake up due to any sound, or roll over and wake up, or take hours just to fall asleep due to watching the clock worried about needing to get up and function. * Cognitive Problems – People with CFS often feel as if they cannot make decisions and often their judgment is impaired. They cannot read and remember something. They can’t pay attention to daily activities such as cooking, for example. They may forget what they were doing, and their short-term memory suffers. * Anxiety – The issues associated with CFS often cause the person to feel very anxious about their lives. They feel as if they’re failures and cannot get up. Going to or planning anything sends them into anxiety because they worry they won’t be able to live up to their obligations. They may plan something a few days or months down the line and bow out due to not being able to stay awake that day enough to be around people. They may not have the energy to get dressed. * Depression – When reality sets in, many people with CFS suffer from depression. This is depression for a reason. They can’t do the things they once loved doing; society can be judgmental about that, and no one understands. They may self-isolate and then depression becomes a serious matter for them. * Headaches – Many people with CFS also suffer from migraine disorders too, which is why many people with CFS also get headaches. This is not just a regular headache either; it’s a debilitating addition to the fatigue that plagues them. * Muscle Aches – Sometimes this is due to a primary issue such as MS or fibromyalgia causing the CFS in the first place, but some CFS suffers experience muscle aches and pains as part of the condition. * Muscle Weakness – Many people with CFS have weak muscles, often due to being too lethargic to exercise or move around. But we don't know which came first. What we do know is that the CDC states that for some CFS patients, hard exercise makes the condition worse. * Pain Sensitivity – This is another issue that may be caused by primary conditions that are causing the CFS but made much worse by the CFS. Sufferers seem to have a heightened sense of pain. * Sore Throat – Many people with CFS complain of sore throats more than others. This can sometimes be due to a recurring strep infection, which may also be a cause of CFS in some people. * Low-Grade Fever – A lot of CFS sufferers have many low-grade fevers that cannot be traced back to a pathogen. That doesn’t mean there isn’t one; we just don’t know what it is yet. * Body Pain – Many people with CFS report overall body pain, and this is true whether they have an underlying problem with MS or fibromyalgia or not.

Table of Contents Introduction . 4 Chapter 1 – Six Powerful Sales Triggers for Persuading Customers to Buy . 7 Reciprocity . 8 Curiosity . 10 Handling Objections . 12 Credibility . 14 The Power of Fear . 14 Consistency . 16 Chapter 2 – Using Reverse Psychology to Persuade 18 Warn Them About the Competition 19 Consider What Sets You Apart 20 Offer Them Less 20 Give them an Out . 21 Disqualify the Customer . 22 Rate the Attitude 23 Chapter 3 – Using Social Proof to Persuade 24 Social Proof and Sales . 25 Types of Social Proof . 27 Using Social Proof Successfully . 28 Chapter 4 – Be an Authority in Your Industry . 32 Understanding Authority . 34 Benefits of Being an Authority 35 Trust is Crucial . 35 Grow Your Reach 36 Chapter 5 – Putting It All in Action 38 Mass Persuasion Through Video . 38 Persuasion Through Social Media . 39 Persuasion Through Email . 41 Conclusion 44 Sample Content Preview Reciprocity The first powerful sales trigger that you’ll need to gain an understanding of is reciprocity. In business, reciprocity is the idea that if you provide consumers with something that they will feel obligated to give you something in return. This is why you may feel uncomfortable if you owe someone something. This is also why most businesses will start the sales process off by offering you something to drink. In the right situations, this can be an extremely powerful tool. However, it is essential that you understand that it won't work on those who have an entitlement mentality. Those who harbor an entitlement mentality naturally expect others to defer to their desires, making any hope of reciprocity a long shot. Unfortunately, when it comes to your potential customers, you won't be able to tell which ones might have an entitlement mindset. This means that you will need to come up with something that costs you less than its perceived value because you will need to give it out to everyone from the start. By doing this, you will, at the very least, develop a reputation of generosity in your chosen niche, which can often end up being far more valuable in the long run. To understand the concept of reciprocity and why it can be so powerful for persuading customers to buy from you, consider the scenario where you and a friend go out to catch up and enjoy a nice dinner. When the bill arrives, you insist on paying, despite your friend’s protests over the cost. Soon after, your friend calls you up and invites you out to a similarly expensive meal, their treat. If they don’t call and invite you out, odds are they may start to feel psychologically uneasy. This unease would continue to grow until they feel the need to return the favor. Often, this need to return a favor is nearly as strong in people who have just met as it is with those they've known for years, making the idea of reciprocity a potent sales tool. Depending on your business, there are many ways that you can go about activating a reciprocity response in your potential customers. If you are selling a product that people try before they buy, consider throwing in something that is typically expensive when purchased as a single unit, but that is cheaper when purchased in bulk. Then, continue to lavish other small freebies on them throughout the sales process. If you are selling online, you can make a habit of creating quality content that provides value, without directly selling anything in return, or offer a free eBook that you’ve written or lead magnet products for your specific niche. When dealing with customers online, you will need to remind them of what you have recently given them to ensure that the reciprocity response is triggered when you need it. For example, after providing a free eBook, at the end of the email include a note thanking them for reading your free book and urge them to click the link to share it with their friends if they enjoyed it. Curiosity Curiosity can be a powerful sales motivator because it creates the type of mental itch that potential customers are eager to scratch. The key becomes being able to connect the action that you want them to take with the mystery that you have created. In the late 80s and early 90s, BluBlocker sunglasses used curiosity to sell their product. Their style of advertising pioneered what is known today as the infomercial. They used real people, trying on their glasses in real time while discussing how impressive the sunglasses were. While this formula is no longer as viable today, at the time, it served to dramatically increase interest and sales for what was ultimately a lower quality, polarized pair of sunglasses. While the commercials could have shown how a polarized lens affects the camera, by removing this vital piece of information from the equation, it left viewers no choice but to order their own pair, which they did in upwards of five million pairs by the end of the second year. Curiosity is a particularly powerful sales tool when it comes to online businesses. This starts with the ability to keep potential customers reading regardless if they are looking at a report, email, blog post, or sales letter. You can build curiosity through an email and inject more information when you feel the content itself could use a little boost. Being able to build anticipation in the introduction is especially useful with reports, blog posts, and newsletters. You merely need to include a hint of what is going to be learned in the process and let their curiosity do the rest. Another practical approach for using curiosity to persuade the masses is to start off by telling the first part of a compelling story before working the rest of it into the rest of your article. When you keep back parts of the story, it increases the reader's curiosity and increases the odds that they will at least read through the piece to find the rest of the story.