Table of Contents Many people sit down to eat a meal or a snack and never give a second’s thought to what goes on behind the scenes once the food is finished. Everyone knows how you gain weight and most of us are pros at the gaining. We gain by eating too much of the wrong kinds of food. But what if I told you something about your own body that could help you lose weight? With every bite of food that you eat, your body must work to digest it. Because your body is expending energy to digest the food, it’s actually performing a silent workout. Sounds great, right? Your body is working out without you having to lift a finger. Picture this: your body is burning energy to digest the food while you watch television, while you talk on the phone, drive to work and even while you sleep. It sounds like a fantastic win-win situation doesn’t it? If it’s so fantastic, then why are some people still overweight? Because you’re not eating the right kinds of foods. You’re still stuck measuring portions and counting carbs and assigning foods as good or bad. The truth is, there is no such thing. Food is simply fuel. All of it is. But how (and at what rate) the fuel is burned depends on the foods you eat because it correlates to how it makes your body work. Still follow me? Negative Calorie Foods - Your Body’s Secret Weapon What if you discovered you could lose weight simply with the foods you choose to eat? Foods that help you work off calories simply by eating them. It sounds too good to be true, doesn’t it? But it’s not. There are foods that make your digestive system use more energy to consume them than the calories contained in the foods themselves. When you use more energy to digest a food than the caloric value of a food, then those foods are called negative calorie foods. By eating these negative calorie foods, you will burn calories and you will lose weight effortlessly. This is a rough example of how it work: Let’s say you have a slice of chocolate cheesecake from the store bakery and you consume roughly 350 calories (or more depending on the type of ingredients used). Once you’ve eaten that slice of cheesecake, your body goes to work breaking it down and beginning the digestion process. Let’s say your body burns 150 calories digesting that cake (and that’s probably figuring the amount burned on the high end). You’re still left with a gain of 200 calories. These calories will turn into unwanted fat and weight gain if not used as energy by the body. Now remember, the amount of calories you burn by eating negative calorie food will depend on the type of food it is. Instead of the chocolate cheesecake, let’s say for example that you chose an apple instead. A medium sized apple has approximately 80 calories. You eat the apple and then the digestion process begins. Because an apple is a negative calorie food, your body works harder to digest it than you gain in calories by eating it. The difference in negative calorie foods is comparable to the difference between walking and running. When you go for a low key walk, you don’t expend the same amount of energy you would if you were running. Let’s Do the Math Math was never my favorite subject in school, but this kind of math is the kind I love. So let’s go back to the foods. If you eat that apple, you’ve ingested around 80 calories. Your body begins the digestion workout and without you having to do anything, burns calories. Let’s say as an example, that your body burns around 100 to 110 calories. We’ll split that and say the body burned 105 calories. To eat that 80 calorie apple, you would have burned an extra 25 calories. If you had the slice of chocolate cheesecake, but felt the urge to eat the apple afterward, you would then be 25 calories to the good on the cheesecake. Follow me? Boiled down, it means that 350 calorie cheesecake minus the 25 extra calories you burned by eating the apple leaves you with 175 calories charged against your caloric intake for the cheesecake rather than the entire calorie count for the cheesecake. However, unlike math, there is no simple formula that can subtract months or years of eating the wrong way. But with a little addition of the right kind of foods - negative calorie ones, you can erase those pounds and keep them off. There are a few things to keep in mind with any type of diet. The more involved a diet is, the less success most people achieve in the long run. Studies have shown that the more elaborate a weight loss plan is, the less likely the person is to stick with it to the end because we like things basic and to the point. None of us has the time to waste filling out complex charts and recording every single morsel we put into our mouths. That’s why negative calorie foods are an ideal weight loss plan for people who want to lose weight, want to get healthy and want a simple method but need a little something extra working in their favor. Your own digestive system can give you that boost you need to keep going until you’ve reached your goal weight. By using your body’s own digestive system, you can actually change the equation. Stealing From the Store If you’re a junk food junkie, you probably have more than your share of fat stored - fat you would love to see disappear. Remember the apple math? If you have fat stored from junk food and you start eating negative calorie foods, what’s going to happen is those negative calorie foods are going to begin stealing from you. These foods are going to take the fat your body put in store and they’re going to begin using it. Why? Because it took more energy to consume that negative food than the negative food had to give. That energy deficit had to be made up somehow and your body knows just where to get it. When you eat negative calorie foods, your body works hard enough to pull the nutrients and energy from the foods to the point that the food calories don’t count. If there’s not enough energy in the foods your body digests to perform the job, like a car putting in more gas, your body will pull up to the pump - in this case the fat stores - and get whatever it needs to finish the task.

Table of Contents Introduction . 5 This Book Will Teach You The Following... 9 Chapter 1 – Figuring Out Which Goals To Set 13 What Do You Need to Do to Achieve These Objectives? .... 14 What Could Go Wrong? ... 16 Figuring Out Your Goals .. 18 Set Realistic Goals 19 Chapter 2 – Set More Effective Goals By Incorporating Discipline-Building Elements .. 23 Prioritize Your Sub-goals . 23 Be as Clear About Your Sub-goals' Parts as Possible ... 24 Build Discipline by Making Your Highest Priority Sub-goal Your Primary Focus ... 25 Chapter 3 – Use Daily Rituals to Fine Tune and Achieve Your Goals .... 27 Physical Rituals .... 28 Why Do Physical Rituals Work? .. 29 Mental Rituals Start Your Day Right . 30 Pre-task Mental Rituals ... 33 Pre-sleep Ritual .... 36 Chapter 4 – Measure Your Success to Boost Your Motivation 38 Compare Yourself To Your Ideal Self In The Here And Now .... 40 Chapter 5 – Learn When To Scale Up . 42 The Optimal Way To Scale Up .... 43 Execute. Implement. Do it today. .... 44 You Can Do It! What Does Mastery Mean? ... 46 Conclusion – .... 47 Sample Content Preview Now, it doesn't take a scientist to figure out that with such goals, it's too easy to hit a wall. It's too easy to think that you're trying so hard and putting in so much time and effort and nothing seems to work. When you find yourself in that space, it's not that difficult to start believing that you're just not cut out for success. It's very easy to get discouraged, and eventually, you give up. As you probably already know, the only way to fail at anything in life is to quit. And that's precisely what you're setting yourself up for if you don't know how to set up goals to be self-sustaining. At the very least, they have to be self-sustaining in terms of your discipline. Third, I'm going to teach you how to use daily rituals to fine tune and achieve your goals. You have to understand that people are what they consistently do. People can talk a good game, other people might have all sorts of mistaken notions about them, however, their real character boils down to what they consistently do. In other words, it's all about their rituals. Believe it or not, you already have a set of rituals. You may not be aware of them, but they exist. What if I told you that you You Can Do It! could be achieving more with your life if you only chose to be a little bit more conscious of the rituals you engage in? These rituals have a direct and immediate impact on your performance on many different levels. At the very least, they can help or slow down the achievement of your goals. Another thing that I will help you with involves measuring success. A lot of people sabotage themselves because they choose to measure their success in the wrong way. Now, it's okay to measure your success in terms of ultimate measurements. For example, if you're just starting a business, it's okay to think from time to time about the millions of dollars you could be making. However, if you choose to only use ultimate measurements of success, you are just setting yourself up to lose your drive, motivation and passion in the here and now. Don't be surprised if you get so discouraged and demotivated that you just give up. Sadly, people do this all the time. Finally, I will teach you about the signals you need to pay attention to that will clear you to scale up. Please understand that if you want to achieve any kind of success, you cannot stay at the same level. You might be doing things really well at that level, people might talk highly of you, but if you stay at that level and You Can Do It! you allow your comfort zone to define what is possible for you, you're going to get stuck. You might have started the process with all these hopes and dreams and grand visions, but let me tell you, they will all remain stuck in your head. Your waking reality is not going to measure up because you refuse to scale up. I'll teach you how to do that. More precisely, I'll teach you to detect the signals that would enable you to scale up. Are you ready to begin?... Let’s dive in! You Can Do It! Chapter 1 – Figuring Out Which Goals To Set First things first, be clear as to what your big objectives in life are. What are your ultimate objectives in life? Do you want to travel the world? Do you want to build a legacy in the form of a company or an organization or school? Do you want to help a lot of people in the form of a charity? What are your big objectives in life? Now, keep in mind that since this is personal in nature, there is really no such thing as a right or wrong answer. One person's big objective is no better or worse than somebody else's. After all, we come from different backgrounds and different families. We have different values and we definitely have different experiences. And all these differences add up to the way we look at the world and the way we choose our objectives. Focus on what objective makes most sense in your life and focus on the big ones. You Can Do It! What Do You Need to Do to Achieve These Objectives? Now that you're clear as to what your big objectives are in life—and you shouldn't hold yourself back when thinking these up—the next thing to think about is what you need to do. What kind of actions do you need to take to make these objectives a reality? You probably already know that you can't just simply hope and wish your objectives to materialize. The law of attraction does work, but it only works when there is action involved. You can't simply just mentally imagine certain things happening and refuse to lift a finger. Don't be surprised if nothing happens when you refuse to lift a finger. There has to be some sort of objective change in the way you think as well as the way you talk and act for your desired reality to happen. Accordingly, focus on what you need to do to achieve these objectives. You Can Do It! I started you off with the big objectives in your life because I want you to get pumped up about the ultimate reward. When you look at the big rewards at the end, you can then start tracing back to where you are today. If your ultimate objective is to live in a $10 million mansion in the nice part of town, start with the vision of you living in that mansion. Allow yourself to feel good. Allow yourself to feel pumped up and excited about that reality. Next, start tracing back in terms of the actions you took from that point to where you are now. You need to do this so you can remain focused on the big objective and maintain the right level of motivation. However, more importantly, you need to do this backwards progression to create a map in your mind. You end up seeing the clear logical conclusion between the things you need to do in the here and now to achieve a certain future. While we could have easily projected from now to the future, you're more likely to get pumped up and excited when we start the discussion with the reward first. Regardless of how you do it, you should have a rough idea of the clear logical conclusion between the things that you need to do now and the kind of life you could be enjoying in the future. You Can Do It! What Could Go Wrong? Now that I have taught you about focusing on your ultimate objectives first and then tracing back, what's the point? Couldn't you just have done it the same way, but projecting from now to the future? Well, you could do that. And that's exactly how many people choose to go about it. The problem is, they end up going around in circles. They really do. It's as if they're just chasing their tails. Day in, day out, they put in all sorts of effort, they try to focus, but nothing seems to happen because they just end up where they began. The reason for this is they lack purpose. The idea that they have seems so fuzzy because it's projected into the future. It's too easy for them to get sucked up by the trials and tribulations of their life in the here and now. In fact, if you ask a lot of people who are working hard for a "future," many of them simply lack purpose. They really do. You Can Do It! They know that they need to make a change, but they don't know what kind of change. They know that they want a good future for them or "more money" or more opportunities, but they can't quite put their finger on it. This lack of clarity and ultimate purpose clouds people's goal setting activities. They lack a clear view of why. It is no surprise then that even if they know what to do or how to do it, nothing seems to work. At the very least, they're settling for mediocrity. The reason for this is simple. Without a clear view of "why," it wouldn't matter if you know what to do or how to do it. You have to focus on purpose. Is your purpose strong enough to push you through all the hassles, challenges and setbacks you are bound to encounter? Is your purpose appealing enough so that you would want to change and overcome your negative mental and emotional habits that get in the way? That's how important purpose is, and this is why I taught you to focus on your big objectives in life first.

Table of Contents Affiliate Marketing Introduced 5 The 3 Things All Affiliate Marketers Need To Survive Online 7 How To Become A Super Affiliate In Niche Markets 9 So Many Affiliate Programs! Which One Do I Choose? 11 Which Affiliate Networks To Look Out For When Promoting 12 Easy Profits Using PPC In Your Affiliate Marketing Business 15 Using Product Recommendations To Increase Your Bottom Line 17 Using Camtasia to Increase Your Affiliate Checks 19 Top 3 Ways To Boost Your Affiliate Commissions Overnight 21 How To Avoid The 3 Most Common Affiliate Mistakes 23 Sample Content Preview The 3 Things All Affiliate Marketers Need To Survive Online Now every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication. There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing online. What are these three tactics? 1. Using unique web pages to promote each separate product you are marketing. Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product and nothing more. Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing. You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more. 2. Offer free reports to your readers. If possible position them at the very top side of your page so it they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign up box. According to research, a sale is closed usually on the seventh contact with a prospect. Only two things can possibly happen with the web page alone: closed sale or the prospect leaving the page and never return again. By placing useful information into their inboxes at certain specified period, you will remind them of the product they thought they want later and will find out that the sale is closed. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch. Focus on important points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word “free” because there are still older spam filters that dumps those kind of contents into the junk before even anyone reading them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services. 3. Get the kind of traffic that is targeted to your product. Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that is focusing on your target customers and what you have put up might just grab their interest. Try to write a minimum of 2 articles per week, with at least 300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day. Always remember that only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, that means you can made 10 sales based on the average statistic. The tactics given above does not really sound very difficult to do, if you think about it. It just requires a little time and an action plan on your part. Try to use these tips for several affiliate marketing programs. You can end maintaining a good source of income and surviving in this business that not all marketers can do. Besides, think of the huge paychecks you will be receiving! How To Become A Super Affiliate In Niche Markets Over the past years, web hosting has grown bigger than it used to be. With more companies getting into this business and finding the many benefits it can give them, the demand for web hosting has never been higher. These seem to be the trend of today. 38 million people have put up their very first websites online this year 2005 alone. It is estimated that by 2008, the Internet sales industry will top the dollar bank. And to think, majority of those sites will be offering different affiliate programs for people to choose and participate into. This only means one thing. It is easier now to find the right web host for your application. The possibility of quality web hosting companies separating themselves from the rest of the industry is anticipated. If this is done, the unprofessional and incompetent ones will suffer. Support will be the number one consideration for people when choosing a web host. It will be obvious that traditional advertising will become less and less effective. Most people would rather opt for the web host based on things that they see and hear. Also based on the recommendations by those who have tried them and have proved to be a successful.

Table of Contents Introduction 3 Chapter One: Defining Private Label Rights 4 Chapter Two: Origins 5 Chapter Three: How to Use It 8 Chapter Four: Affiliate Marketing and Private Label Rights 10 - Chapter Five: Pay-Per-Click 14 - Chapter Six: SEO 16 - Chapter Seven: Email Marketing 17 - Chapter Eight: Blogs and Private Label Rights 19 - Chapter Nine: Video Marketing and Private Label Rights 23 - Chapter Ten: Social Networks and Private Label Rights 25 - Chapter Eleven: Niche Markets and Private Label Rights 29 - Chapter Twelve: Internet Marketing and Private Label Rights 30 - Chapter Thirteen: Regulations 33 - Chapter Fourteen: Analyzing Business Cycles 34 - Chapter Fifteen: How Individuals Affect and Impact Distribution 35 - Chapter Sixteen: Components of Private Label Rights in Economic Growth 38 - Chapter Seventeen: How Technology Relates to Growth 39 - Chapter Eighteen: How Trade Relates to Growth 40 - Chapter Nineteen: The Functions of Money 42 - Chapter Twenty: Ownership and Market Structures 48 - Chapter Twenty-One: Integration into the Global Economy 55 - Chapter Twenty-Two: International Trade 57 - Chapter Twenty-Three: Technology and Human Interaction 59 - Chapter Twenty-Four: Making Money 61 - Chapter Twenty-Five: Articles & Blogs 63 - Chapter Twenty-Six: E-books 64 - Chapter Twenty-Seven: Warnings Sample Content Preview Private label rights can cover reports, documents, e- books, software, graphics, and articles. You are able to use private label rights in order to expand an existing product line, increase the professionalism of your existing products, or enter into other markets without product development. If you agree to terms which allow you to alter the content and then present it as though you were the author or creator, then you have found a valuable purchase assuming that you have assessed the quality of the product and it is good. It is important to note that just because you obtain the private label rights does not mean you own the product, unless it is explicitly stated in the agreement. You also cannot distribute the product in any manner you choose unless it is explicitly stated in your agreement. A good rule of thumb is to assume that you cannot distribute or reprint the content as your own unless the seller says it is ok. Chapter Three: How to Use It If you have an online business, it is no secret that it is in need of a constant stream of information and content which is engaging. This can come in the form of blogs, newsletters, info on products, or print books sold online. The problem for many business owners is finding content which has the quality to keep your business expanding. While some private label rights can be bought and sold through membership websites, there are great websites out there which offer articles and blog content for pennies each. You can select only content you need instead of being forced to buy large block groups of articles and information which might vary from month to month. There are packs available online for particular niche markets which leaves you in control. These are great because you don’t have to buy more than you need, which saves you the hassle of buying content which you cannot use. It is beneficial to find content which has gone through an editing process from both the writer and an editor, ensuring quality purchases. With more than one mind you add ideas and value to any content. With limited distribution you have access to better quality purchases for private label rights. It is better to have content on your site which cannot be found on literally thousands of other websites, but rather just a few or none at all. By using websites that offer packages or private label rights, you can instantly download the content and begin editing in a standard word processing program. In addition to the origins of copyrights and re-write laws, private label rights has a history contained in and developed from affiliate marketing and other forms of internet marketing. Chapter Four: Affiliate Marketing and Private Label Rights Private label rights are useful in that they can be combined with affiliate marketing once they have been purchased, as the buyer can link their affiliate site to the content they are supporting on their websites or in mass emails or other forms of marketing on the internet. Affiliate marketing means utilizing programs that send people to a website, and once they sign up or buy something, then you receive a commission. These are revenue sharing programs which are arranged between companies which offer services or products and you as the website owner. You get a reward for sending the company different customers. Joining affiliate marketing programs is incredibly simple. You simply read the terms and conditions for each company and after, you put a link from your website to the vendor. Whenever a customer clicks on that link or purchases a service or product from that business, you gain a commission. Once you start you should concentrate on a niche topic in which you are interested and cater your website around that topic. You can locate affiliate programs which fit within that niche and then blend them into your site with text links. It is best to write about something about which you have first-hand experience and knowledge so that you can build your credibility. If you target your traffic, you will increase the likelihood that people will purchase things. If you want to make money through affiliate marketing, then it might be prudent to invest money in many different types of marketing. You are sometimes charged nominal fees when you sign up for monthly things. This depends on your niche business, the affiliate programs or networks for which you sign up, and which facets of affiliate marketing you are seeking to earn income. When you want to know which affiliate network sites are best, you should look into which programs best fit your niche business. There is no “best” network because the “best” is dependent upon how specific your niche is and what traffic you want to generate. You can select nearly any topic for your site and search AssociatePrograms.com for suitable affiliate programs for your company. Affiliate marketing is great for professionals because you can select a hot topic of your choosing and then become a specialist in that area. You can promote products and services which are in high demand and highly sought by clients. By generating a lot of traffic you can get paid without selling things. If you find good affiliate marketing networks you can receive income from shared sales and direct leads. With great quality you can earn residual income, great commissions, and sometimes even lifetime commissions. Professionals should then decide to whom they will be selling products. You should be precise when selecting your audience by focusing on people with a specific interest or problem. It is pointless to build a website unless you know your intended target. Otherwise, you will not know how to attract your audience to the site. Affiliate scrubbing is a process of removing fake information or fake leads. Scrubbing is when the advertiser decides to get rid of a bad lead, meaning you don’t make money off of them. It is a good process because it rids your site of fake leads, but also takes away from profits. With hard work, leads and pay-per-click ads can generate the top money with affiliate marketing per each lead for you making your minimum earnings of $100 easily attainable. After this point, generating repeat income can be raised by raising the traffic to your website or blog. There is no better way to make top money with affiliate marketing.

Sample Content Preview 2. Create Custom Graphics For Clients From Fiverr. You can create a Fiverr profile and start selling your graphic design service there. As you probably know, fiverr is a markeplace for people who are selling there service from a price as low as 5$. One of the most popular niches on Fiverr is Graphic Design so the market and opportunity is HUGE. There are people who are making 4 and 5 figures per month by selling on Fiverr and even if you are starting out with a service which costs only 5$ you can offer extra services to your clients for much more money. The only secret here is to manage to grow your Fiverr account and profile and in order to do that you need to get some initial tractions with some orders and reviews. 3. Work As A Freelancer. I think that most designers work as freelancers. The main characteristic of a freelancer is that he works on projects for different clients. It’s not like having a stable job or income but it gives you a lot of flexibility in terms of how much you can earn and when and how much you want to work. The whole idea of starting out as a freelancer with graphic design is to get on all major freelancing platforms (freelancer.com, upwork.com,etc.), start with smaller prices, try to get some small projects through the platforms with the help of friends or your network so you can start to have activity there and than, as you start having activity and reviews you can increase your prices, charge more and earn more. Obviously you can’t go for projects which are to big or which require natural designer talent or skills as you will be using web apps and templates to create your designs. Try to find your niche and stick with it. 4. Create standard resources or packages and sell them on marketplaces like themeforest.net. Of course that this is not the easiest method if you are not a professional designer but still it can bring in some extra cash. Not everyone is selling premium wordrpress templates or business cards in psd format. You can have a look on the marketplaces and see what simple designes you can create and sell them there. A good example that I’ve seen on different platforms are Facebook Covers. Yes, you could think that people wouldn’t buy something like Facebook Covers but there are resources like that who have sold over 1300 copies at 2,5$ so far. So, it’s definiteley something worth checking out and testing. 5. Create Facebook Ads Images for clients. Most free design web apps like Canva, also have a huge library of templates for Facebook Ads Images. A lot of entrepreneurs and marketers don’t have the time to create their own images so in a lot of cases they outsource the image creation for 15$ to up to 35$ or even more. You can sell such a service on Fiverr or in other places like warriorforum.com. If you use a marketplace be sure to get those initial reviews so you can get a little bit of traction. 6. Start an affiliate marketing business with design products. This one takes a little bit longer but once you set it up it can be a very good source of passive income for you. You have to buy a good domain name and hosting to set up a website. Than you have to create a set of designs that you give out for FREE to your visitors to get on your email list. Obviously the crucial part here is to drive traffic to your site using social media, search traffic and even PPC if you can afford a budget for that. Once you get enough people on your list you can start promoting to them graphic products at which you earn a comission as an affiliate if anyone from your list buys. 7. Sell Packages Of Viral Quotes Images. You don’t believe that can work? Check out the web, it’s full of these packages and they sell like crazy. People know that these images work like magic for building communities on social media, especially in places like Instagram so they need a large quantity of them for their daily posts. You can be the one who sells them these images. It’s not like they couldn’t do them themselves, it’s just that it takes some time and people either don’t want to lose time with them or don’t have the patience to create them.

Sample Content Preview Where is the man's safety in the light of what we have been considering? Simply this: the moment the thought of using for his own purpose funds belonging to others enters his mind, if he is wise he will instantly put the thought from his mind. If he is a fool he will entertain it. In the degree in which he entertains it, it will grow upon him; it will become the absorbing thought in his mind; it will finally become master of his will power, and through rapidly succeeding steps, dishonor, shame, degradation, penitentiary, remorse will be his. It is easy for him to put the thought from his mind when it first enters; but as he entertains it, it grows into such proportions that it becomes more and more difficult for him to put it from his mind; and by and by it becomes practically impossible for him to do it. The light of the match, which but a little effort of the breath would have extinguished at first, has imparted a flame that is raging through the entire building, and now it is almost if not quite impossible to conquer it. Shall we notice another concrete case? A trite case, perhaps, but one in which we can see how habit is formed, and also how the same habit can be unformed. Here is a young man, he may be the son of poor parents, or he may be the son of rich parents; one in the ordinary ranks of life, or one of high social standing, whatever that means. He is good hearted, one of good impulses generally speaking, a good fellow. He is out with some companions, companions of the same general type. They are out for a pleasant evening, out for a good time. They are apt at times to be thoughtless, even careless. The suggestion is made by one of the company, not that they get drunk, no, not at all; but merely that they go and have something to drink together. The young man whom we first mentioned, wanting to be genial, scarcely listens to the suggestion that comes into his inner consciousness that it will be better for him not to fall in with the others in this. He does not stop long enough to realize the fact that the greatest strength and nobility of character lies always in taking a firm stand on the aide of the right, and allow himself to be influenced by nothing that will weaken this stand. He goes, therefore, with his companions to the drinking place. With the same or with other companions this is repeated now and then; and each time it is repeated his power of saying "No" is gradually decreasing. In this way he has grown a little liking for intoxicants, and takes them perhaps now and then by himself. He does not dream, or in the slightest degree realize, what way he is tending, until there comes a day when he awakens to the consciousness of the fact that he hasn’t the power nor even the impulse to resist the taste which has gradually grown into a minor form of craving for intoxicants. Thinking, however, that he will be able to stop when he is really in danger of getting into the drink habit, he goes thoughtlessly and carelessly on. We will pass over the various intervening steps and come to the time when we find him a confirmed drunkard. It is simply the same old story told a thousand or even a million times over. He finally awakens to his true condition; and through the shame, the anguish, the degradation, and the want that comes upon him he longs for a return of the days when he was a free man. But hope has almost gone from his life. It would have been easier for him never to have begun, and easier for him to have stopped before he reached his present condition; but even in his present condition, be it the lowest and the most helpless and hopeless that can be imagined, he has the power to get out of it and be a free man once again. Let us see. The desire for drink comes upon him again. If he entertains the thought, the desire, he is lost again. His only hope, his only means of escape is this: the moment, aye, the very instant the thought comes to him, if he will put it out of his mind he will thereby put out the little flame of the match. If he entertains the thought the little flame will communicate itself until almost before he is aware of it a consuming fire is raging, and then effort is almost useless. The thought must be banished from the mind the instant it enters; dalliance with it means failure and defeat, or a fight that will be indescribably fiercer than it would be if the thought is ejected at the beginning. And here we must say a word regarding a certain great law that we may call the "law of indirectness." A thought can be put out of the mind easier and more successfully, not by dwelling upon it, not by, attempting to put it out directly, but by throwing the mind on to some other object by putting some other object of thought into the mind. This may be, for example, the ideal of full and perfect self-mastery, or it may be something of a nature entirely distinct from the thought which presents itself, something to which the mind goes easily and naturally. This will in time become the absorbing thought in the mind, and the danger is past. This same course of action repeated will gradually grow the power of putting more readily out of mind the thought of drink as it presents itself, and will gradually grow the power of putting into the mind those objects of thought one most desires. The result will be that as time passes the thought of drink will present itself less and less, and when it does present itself it can be put out of the mind more easily each succeeding time, until the time comes when it can be put out without difficulty, and eventually the time will come when the thought will enter the mind no more at all. Still another case: You may be more or less of an irritable nature naturally, perhaps, provoked easily to anger. Someone says something or does something that you dislike, and your first impulse is to show resentment and possibly to give way to anger. In the degree that you allow this resentment to display itself, that you allow yourself to give way to anger, in that degree will it become easier to do the same thing when any cause, even a very slight cause, presents itself. It will, moreover, become continually harder for you to refrain from it, until resentment, anger, and possibly even hatred and revenge become characteristics of your nature, robbing it of its sunniness, its charm, and its brightness for all with whom you come in contact. If, however, the instant the impulse to resentment and anger arises, you check it then and there, and throw the mind on to some other object of thought, the power will gradually grow itself of doing this same thing more readily, more easily, as succeeding like causes present themselves, until by and by the time will come when there will be scarcely anything that can irritate you, and nothing that can impel you to anger; until by and by a matchless brightness and charm of nature and disposition will become habitually yours, a brightness and charm you would scarcely think possible today. And so we might take up case after case, characteristic after characteristic, habit after habit. The habit of faultfinding and its opposite are grown in identically the same way; the characteristic of jealousy and its opposite; the characteristic of fear and its opposite. In this same way we grow either love or hatred; in this way we come to take a gloomy, pessimistic view of life, which objectifies itself in a nature, a disposition of this type, or we grow that sunny, hopeful, cheerful, buoyant nature that brings with it so much joy and beauty and power for ourselves, as well as so much hope and inspiration and joy for all the world.

Table of Contents Introduction to Landing Pages 5 The Landing Page System 6 What You Need Before Getting Started 8 Planning Your Landing Page Theme 9 How to Write a Landing Page that Converts 10 Tips on Increasing Your Landing Page Conversion Rate 12 Driving Traffic into Your Landing Page 14 Finest Examples of Landing Pages 16 Sample Content Preview What You Need Before Getting Started Before you get started building your landing page, you will need a number of things to a) make your offer actually have a point; and b) facilitate the creation of your landing page. One thing you absolutely must have before you get started is an auto responder. Without any auto responder, you are tossing potential bags of money in the garbage. Rather than creating a relationship with customers and potential customers – and giving yourself the opportunity to attempt future up-sales -- you're allowing them to leave and never return. In addition to an auto responder, you will need to have an actual offer that people want to buy. You may want to develop a product, such as an E-Book or a piece of software. If you don't have the skills to do either, you can always hire a professional to do it for you through Elance.com or Guru.com. You will then either want to sell this product and attempt to get subscribers from your thank you page – or you will want to get subscribers by offering the product for free (which is what many Internet marketers now do). Another thing you absolutely must have before you get started is a check out service. You may want to consider Paypal, Click Bank, or 2 Check Out. All of these services will allow you to make transactions quickly. Another thing you must have before you get started is a set of graphics, which usually includes a graphic header, a check out button, background wallpaper, and a half-decent picture of yourself. You can probably provide the picture of yourself, but you might want to hire a professional to do the rest. Another thing you will need before you can get started on your landing page is some way in which to create a realistic signature. https://www.vletter.com is probably your best bet; but, if you're on a budget, you may want to opt for simply using a word processing program. Planning Your Landing Page Theme Perhaps the most important part of creating a landing page is planning your landing page theme. How you select your theme, of course, will all depend on how you plan to generate traffic. If you decide to generate traffic through search engine optimization, planning your landing page theme will entail finding phrases within your niche which have a high demand (aggregate search value) and a low supply (small amount of competing sites) and then creating multiple landing pages, each which is optimized around a different phrase. If, on the other hand, you decide to generate traffic through pay per click (PPC) programs, such as Adwords, planning your landing page theme will again entail tuning a number of different pages to fit the keywords you are purchasing. This is actually where most people fail when they create a landing page: they don't tune it to fit a specific audience. For instance, in the case of a squeeze page for a newsletter, they might start a newsletter about toys, but they only create one landing page and send all traffic to it. This is a big mistake. Chances are, if you create a quality product or newsletter, it can benefit a number of people. So why not communicate the exact benefits they will derive from subscribing or buying? If, for instance, you have a newsletter about Legos and toy blocks, so you group it under the loose heading of “toys,” a visitor who is looking specifically for information about either Legos or toy blocks will click off your page if they don't see the direct connection to the exact topic for which they were searching. Instead, you will want to setup a page centered around Legos and a page centered around toy blocks. On each page, you will want to communicate the specific benefits to joining the list for each of those groups of visitors. Going one step further, in addition to planning your landing page theme, if you are creating a landing page for a newsletter, you may also want to segment your list, so you can send information specifically about Legos to those who request it – and information about blocks to those who request it. How to Write a Landing Page that Converts Most people have no (or simply the slightest) idea how to write a landing page that converts. Instead, they slop together elements that they have seen used in other landing pages – but usually do not put them together in the same way the owner of the successful landing page did. One major problem is copy. And that's fine. Not everyone is going to be an excellent writer – never mind a copywriter. But as someone selling a product or trying to build a list, it is important that you know your strengths and weaknesses – and that you either spend the time to overcome them or hire someone else to do it for you. With copywriting, for instance, it is important to use a mix of compelling sales points with powerful psychological triggers. Most people who create a sales page miss either one or both of those elements. For instance, they might concentrate so much on building hype that they don't actually explain what solution they are providing – and for whom they are providing it. If I don't have a specific problem that your product solves, why would I buy it? I wouldn't. Now, if they fail to sprinkle in psychological triggers, such as “scientifically proven,” “guaranteed,” and “shocking,” no one will feel compelled to continue reading, as the benefits will have a low or average perceived value. In addition to these two problems, some sales pages lack coherency and direction. The copy looks amateurish and it doesn't slowly grind forward, breaking down the visitor's resistance to the sale – and compelling him or her to buy more and more at each sales point. Additionally, if there aren't multiple calls to action – another form of psychological trigger – then a potential visitor might never feel compelled enough to pull out his or her credit card on the spot and make the purchase.

Sample Content Preview True economy is misapprehended, and people go through life without properly comprehending what that principle is. One says, “I have an income of so much, and here is my neighbor who has the same; yet every year he gets something ahead and I fall short; why is it? I know all about economy.” He thinks he does, but he does not. There are men who think that economy consists in saving cheese-parings and candle-ends, in cutting off two pence from the laundress’ bill and doing all sorts of little, mean, dirty things. Economy is not meanness. The misfortune is, also, that this class of persons let their economy apply in only one direction. They fancy they are so wonderfully economical in saving a half-penny where they ought to spend two pence, that they think they can afford to squander in other directions. Before kerosene oil was discovered or thought of, one might stop overnight at almost any farmer’s house in the agricultural districts and get a very good supper, but after supper he might attempt to read in the sitting-room, and would find it impossible with the inefficient light of one candle. The hostess, seeing his dilemma, would say: “It is rather difficult to read here evenings; the proverb says ‘you must have a ship at sea in order to be able to burn two candles at once; we never have an extra candle except on extra occasions.” These extra occasions occur, perhaps, twice a year. In this way the good woman saves five, six, or ten dollars in that time: but the information which might be derived from having the extra light would, of course, far outweigh a ton of candles. But the trouble does not end here. Feeling that she is so economical in tallow candies, she thinks she can afford to go frequently to the village and spend twenty or thirty dollars for ribbons and furbelows, many of which are not necessary. This false connote might frequently be seen in men of business, and in those instances it often runs to writing paper. You find good businessmen who save all the old envelopes and scraps, and would not tear a new sheet of paper, if they could avoid it, for the world. This is all very well; they may in this way save five or ten dollars a year, but being so economical (only in note paper), they think they can afford to waste time; to have expensive parties, and to drive their carriages. This is an illustration of’ Dr. Franklin’s “saving at the spigot and wasting at the bung-hole;” “penny wise and pound foolish.” Punch in speaking of this “one idea” class of people says “they are like the man who bought a penny herring for his family’s dinner and then hired a coach and four to take it home.” I never knew a man to succeed by practicing this kind of economy. True economy consists in always making the income exceed the out-go. Wear the old clothes a little longer if necessary; dispense with the new pair of gloves; mend the old dress: live on plainer food if need be; so that, under all circumstances, unless some unforeseen accident occurs, there will be a margin in favor of the income. A penny here, and a dollar there, placed at interest, goes on accumulating, and in this way the desired result is attained. It requires some training, perhaps, to accomplish this economy, but when once used to it, you will find there is more satisfaction in rational saving than in irrational spending. Here is a recipe which I recommend: I have found it to work an excellent cure for extravagance, and especially for mistaken economy. When you find that you have no surplus at the end of the year, and yet have a good income, I advise you to take a few sheets of paper and form them into a book and mark down every item of expenditure. Post it every day or week in two columns, one headed “necessaries” or even “comforts”, and the other headed “luxuries,” and you will find that the latter column will be double, treble, and frequently ten times greater than the former. The real comforts of life cost but a small portion of what most of us can earn. It is the eyes of others and not our own eyes which ruin us. If all the world were blind except myself l should not care for fine clothes or furniture.” In America many persons like to repeat “we are all free and equal,” but it is a great mistake in more senses than one. That we are born “free and equal” is a glorious truth in one sense, yet we are not all born equally rich, and we never shall be. One may say; “there is a man who has an income of fifty thousand dollars per annum, while I have but one thousand dollars; I knew that fellow when he was poor like myself; now he is rich and thinks he is better than I am; I will show him that I am as good as he is; I will go and buy a horse and buggy; no, I cannot do that, but I will go and hire one and ride this afternoon on the same road that he does, and thus prove to him that I am as good as he is.” My friend, you need not take that trouble; you can easily prove that you are “as good as he is;” you have only to behave as well as he does; but you cannot make anybody believe that you are rich as he is. Besides, if you put on these “airs,” add waste your time and spend your money, your poor wife will be obliged to scrub her fingers off at home, and buy her tea two ounces at a time, and everything else in proportion, in order that you may keep up “appearances,” and, after all, deceive nobody. On the other hand, Mrs. Smith may say that her next-door neighbor married Johnson for his money, and “everybody says so.” She has a nice one-thousand dollar camel’s hair shawl, and she will make Smith get her an imitation one, and she will sit in a pew right next to her neighbor in church, in order to prove that she is her equal. My good woman, you will not get ahead in the world, if your vanity and envy thus take the lead. In this country, where we believe the majority ought to rule, we ignore that principle in regard to fashion, and let a handful of people, calling themselves the aristocracy, run up a false standard of perfection, and in endeavoring to rise to that standard, we constantly keep ourselves poor; all the time digging away for the sake of outside appearances. How much wiser to be a “law unto ourselves” and say, “we will regulate our out-go by our income, and lay up something for a rainy day.” People ought to be as sensible on the subject of money-getting as on any other subject. Like causes produces like effects. You cannot accumulate a fortune by taking the road that leads to poverty. It needs no prophet to tell us that those who live fully up to their means, without any thought of a reverse in this life, can never attain a pecuniary independence. Men and women accustomed to gratify every whim and caprice, will find it hard, at first, to cut down their various unnecessary expenses, and will feel it a great self-denial to live in a smaller house than they have been accustomed to, with less expensive furniture, less company, less costly clothing, fewer servants, a less number of balls, parties, theater-goings, carriage-ridings, pleasure excursions, cigar-smokings, liquor-drinkings, and other extravagances; but, after all, if they will try the plan of laying by a “nest-egg,” or, in other words, a small sum of money, at interest or judiciously invested in land, they will be surprised at the pleasure to be derived from constantly adding to their little “pile,” as well as from all the economical habits which are engendered by this course. The old suit of clothes, and the old bonnet and dress, will answer for another season; the Croton or spring water taste better than champagne; a cold bath and a brisk walk will prove more exhilarating than a ride in the finest coach; a social chat, an evening’s reading in the family circle, or an hour’s play of “hunt the slipper” and “blind man’s buff” will be far more pleasant than a fifty or five hundred dollar party, when the reflection on the difference in cost is indulged in by those who begin to know the pleasures of saving. Thousands of men are kept poor, and tens of thousands are made so after they have acquired quite sufficient to support them well through life, in consequence of laying their plans of living on too broad a platform. Some families expend as much as twenty thousand dollars per annum, and some much more, and would scarcely know how to live on less, while others secure more solid enjoyment frequently on a twentieth part of that amount. Prosperity is a more severe ordeal than adversity, especially sudden prosperity. “Easy come, easy go,” is an old and true proverb. A spirit of pride and vanity, when permitted to have full sway, is the undying canker-worm which gnaws the very vitals of a man’s worldly possessions, let them be small or great, hundreds, or millions. Many persons, as they begin to prosper, immediately expand their ideas and commence expending for luxuries, until in a short time their expenses swallow up their income, and they become ruined in their ridiculous attempts to keep up appearances, and make a “sensation.”

Table of Contents Introduction Infamous Question #1: Are all Resell Rights products the same in terms and conditions? 7 Infamous Question #2: What is the difference between Resell Rights & Pvt. Label Rights? 9 Infamous Question #3: How do I compete with other Resellers who own the same product? 10 Infamous Question #4: What Ways Can I Profit from Resell Rights products? 11 Infamous Question #5: What Should I Look for in a Product before Purchasing Its Rights? 12 Infamous Question #6: Where are the Best Places to Search for Quality Products to Resell? 14 Infamous Question #7: How do I market a Resell Rights product? 16 Tips and in Closing 17 Sample Content Preview All Resell Rights are not created equally. Resell Rights vary from one product to the next, with different rights, terms, and conditions. In fact, some products that are contained in a Resell Rights package are not for resell at all, but are instead for personal use only. If you purchase a resell rights package, which contains more than one product, the package will typically contain a resell license agreement for each product. Do not assume anything! Read every word of the resell license before you resell the product, and keep that license in a safe place for future reference. For some products, you may be allowed to resell the product for any price, or even give it away for free. Others may have a set price, meaning that you cannot sell the product for less than that price or give it away for free. In the case of physical products, such as CD’s or DVD’s, you may or may not be allowed to duplicate the product when you sell it. Some companies may require you to purchase the product directly from them for resell – for each sale. There are usually other terms and conditions for reselling a product as well, other than the price at which you may resell it. For instance, most product authors will have strict anti-spam policies, meaning that the product cannot be advertised by any method that may be in violation of federal spam laws. If you are ever unsure about your resell rights, contact the author of the product before doing anything else. You do not want to violate any terms or conditions, as it can and will be considered a violation of copyright laws, which is a federal offense. Make sure that you aren’t just asking another reseller – contact the author of the product directly. Make sure that you don’t misplace your licenses. Print them out and keep them on a file. You should also back up electronic copies on a disk. Include any email exchanges with the product author as well in your backup files, including the emails that you send. Infamous Question #2: What is the difference between Resell Rights & PLR (Private Label Rights)? Answer: Many people are confused about the difference between resell rights and private label rights. Several mistakenly think that they are the same thing, and this is not so. It is easy, however, to understand how the two terms can be confusing. If you have resell rights, you have the right to resell the product, in conjunction with the terms and conditions set forth in your license, as is. This means that you cannot alter or edit the product in any way, and you cannot put your name on it as the author. If you have private label rights, however, you can edit and alter the product as you see fit, and you can even put your own name, or your company’s name, on the product as the author. You can change words, chapters, graphics, add to the product, break the product down into several different products – whatever you choose to do. Because you have more freedom with private label rights, these types of products generally cost more to purchase the rights for. Some products even have two options when you purchase them: resell rights or private label rights. In fact, you can use your private label rights products and sell the resell rights to others, after you have changed the product and put your name on it. There is also a difference between resell rights and master resell rights. Resell rights simply give you the right to resell the product, while master resell rights allow you to resell the product and the resell rights! Again, it is easy to see how one could be confused with these various terms. However, if given the choice, always go for the private label rights. This will allow you to have a product of your very own, without actually having to create one yourself. Most private label rights licenses give you much more leniency. Infamous Question #3: How do I compete with other Resellers who own the same product? Answer: Many people avoid resell rights products simply because they believe that they cannot compete with other resellers who are selling the same product, or they feel the market for that product may be flooded due to the fact that there are a great number of other resellers. However, if you really think about it, most people purchase resell rights, and have no intention of reselling the product – they simply wanted the product. Others purchase resell rights to sell the product, but honestly don’t know how, or don’t use very effective marketing techniques. In fact, 90% of the people who hold the same resell rights that you hold are doing it wrong. You must also consider the market. While it is harder to sell Internet Marketing related products, selling non-Internet Marketing products is easier than you think. The reason it is harder to sell Internet Marketing products is because most of the other resellers will in fact be Internet Marketers who do know what they are doing. First, you must increase your marketing efforts. By doing more, you will put yourself well ahead of the 10% that are actually marketing the product correctly. Find new markets for the product and new ways to reach them. Consider holding teleseminars or joint venturing with other marketers who have large subscriber lists. Next, make your package more attractive than other people’s. You typically will not have the right to change the product, but that doesn’t mean you can’t change the offer. Use other products as bonuses, as long as you have the right to give those products away. Beef up your package, and you will pull ahead of the competition quickly. Also, change your sales letter. Don’t use the same sales letter that other resellers are using. Make yours unique.

Table of Contents Introduction .. 3 Chapter 1: What Is SEO? ..... 3 Chapter 2: Why Do I Need SEO? .... 4 Chapter 3: What Are Search Engines?......... 6 Chapter 4: Who Needs SEO? ........... 7 Chapter 5: Do I Need To Hire An Expert To Help With SEO? ...... 8 Chapter 6: When Is It Best To Start SEO? 10 Chapter 7: Is It Too Late For Me To Start SEO? ... 11 Chapter 8: What Is At The Heart Of What I Need To Do? ........... 12 Chapter 9: What On-Site SEO Can I Undertake? .. 13 Chapter 10: Off-site SEO ... 15 Chapter 11: What Can I Expect SEO To Do For Me? ....... 16 Chapter 12: Where Can I Find More Info About SEO? .... 18 Sample Content Preview Links appear to be essential, so how do I get them? Correct, links are essential but do not confuse quality with quantity. 10 or 15 links from quality relevant resources (pages) to one of your pages may have a far larger effect on the way your webpage ranks than the usual 1000 poor quality links that are sold by plenty of SEO businesses. Actually, if an SEO. company provides you with a collection of links for a set charge, run away because they are definitely spammers!! Alternatively, look for great links from other great websites, as long as you have some thing that is worth linking back to because good websites do not connect to poor quality ones, why would they? To sum up Produce a good site, provide some thing people want and are searching for then share your website with some other great websites and you will quickly begin to notice your site traffic increase. Chapter 2: Why Do I Need SEO? What's encouraging about the highly visible aspect of the main Internet (i.e. the content pages of the web), is that we now have an incredible number of available pages, waiting to exhibit to you info on a fantastic number of topics. The bad news about such content is that more than half of it isn't even indexed by the SE's. If you want to locate details about a specific subject, how can you know which pages to see? If you are like the majority of people, you key into your browser the URL of a major SE and begin from there. SE's have a brief listing of crucial operations which permits them to supply relevant webpage results whenever searchers utilize their system for locating information. They're special websites online that can help people discover the pages stored on other web sites. There are several fundamental differences in how various SE's work, however they all carry out 4 essential tasks: Scanning the net A web scanner, also called a robot or spider, is definitely an automatic program that browses the webpage in a specific, constant and automated manner. This method is known as Web crawling or spidering. SE's run these automated programs, that make use of the hyperlink structure of the net to "crawl" the pages and documents that define the web. Estimates are that SE's have crawled about 50% of the present web documents. Indexing webpages and documents Following on from a page being crawled, it's content could be "indexed" - i.e. saved in a database of documents which make up a search engine's "index". This index needs to be tightly managed, to ensure that requests which must search and sort vast amounts of documents can be achieved in a fraction of a second. Processing queries Whenever an information request is made on an internet search engine, it retrieves from its index all of the documents that match the query. A match is decided if the terms or phrase is on the page in the way specified by the searcher. Ranking results When the internet search engine determines which outcome really is a fit for a requested query, its algorithm runs some calculations on every one of the leads to determine what is the most highly relevant site to show. The ranking system of the search engine displays these results in order from the most highly relevant to the least to ensure that users get a much more suitable visual placement of the sites the engine believes to be the very best. Users can then make a decision about which site to pick. Even though a search engine's operations aren't especially lengthy, systems like Google, Yahoo!, MSN and AskJeeves rank as the most complicated, process-intensive computers on the planet, managing an incredible number of functions every second and then channelling demands for info to a massive number of users. If your website can't be found by SE's or your articles can't be put in their databases, you lose out on the unbelievable opportunities available via search - i.e. individuals who need what you've got visiting your website. Whether your website provides products and services, content, or information, SE's are among the primary ways of navigation for nearly all online users. Search queries, the key words that users type into the search box that have terms and phrases pertaining to your website, carry extraordinary value. Experience indicates that internet search engine traffic could make (or break) an organization's success. Targeted prospects to an internet site can offer publicity, revenue and exposure like no other. Purchasing SEO, whether through time or finances, might well have a great rate of payback. Why don't the various search engines find my site without SEO? SE's are always working toward improving the technology to scan the web deeper and get back increasingly relevant leads to users. However, there was and will always be a limit to how SE's can operate. Whereas the best techniques can net you a large number of visitors and attention, the incorrect techniques can hide or bury your website deep in the search engine results where visibility is minimal. Along with making content open to SE's, SEO. may also help boost rankings, to ensure that content that's been found will undoubtedly be placed where searchers will more readily view it. The internet environment has become increasingly competitive and businesses who perform SEO will probably have a decided advantage in attracting visitors and clients.