Table of Contents Introduction .... 5 Day 1 – Define Your Content Marketing Goals 9 Day 2 – Research And Understand Your Audience 12 Day 3 - Create Your Audience Personas .. 14 Day 4 – Brainstorm Content Ideas ... 16 Day 5 – Do Keyword Research .. 18 Day 6 – Come Up With Content Titles And Outlines ..... 22 Day 7 - Plan Out Your Content Calendar . 24 Day 8 - Create Your Website (If You Haven’t Already) . 27 Days 9 to 15 – Content Creation (Blog Posts/Articles) . 32 Content Productivity Tips ...... 33 Content Editing Tips 36 A Few More Content Tips ...... 38 Day 16 – Set Up Your Social Media Accounts . 39 Days 17 to 23 – Repurpose Your Content 42 Benefits of Content Repurposing .. 42 Some Popular Formats To Repurpose Your Content Into 44 Day 24 – Set Up Google Analytics .... 50 Day 25 – Start Publishing New Content On Your Website ... 53 Day 26 – Publish Content On Social Media and Start Building A Following.... 56 Day 27 – Start Reaching Out To Authority Sites For Guest Post Opportunities .... 59 Day 28 – Reach Out To Social Influencers In Your Niche ..... 61 Day 29 – Comment On Popular Articles And Blog Posts ..... 64 Day 30 – Reach Out To Relevant Websites And Ask Them To Feature Your Content ..... 66 Conclusion – Day 31 and Beyond ..... 69 The 30-Day Content Marketing Plan Sample Content Preview Day 2 – Research And Understand Your Audience Knowing who to target is essential to your content marketing strategy’s success. If you don’t know who your target audience is, then you could be wasting your entire content marketing campaign! That would be equivalent to months of hard work down the drain. You’d spend time creating and promoting your content only to find out you’ve been targeting the wrong demographics or the wrong people. I’m sure you would like to avoid this situation at all cost. When you know who your ideal audience is, you can easily tailor your content to hit them where it matters. You can discuss problems they can relate to, and they would appreciate your insights and your solutions. You’ll become a hero in their eyes. They’ll trust you. And when they do, then you can easily convince them to move along to the next stage of your content marketing funnel! Knowing who your target audience is is easier if you’ve already got some existing data. For instance, if you’ve got a database of your past and current customers, then you can easily determine the common factors among them. The 30-Day Content Marketing Plan Or if you’ve got Google Analytics installed on your site, you can quickly see the demographics of your site visitors. And you can see which groups of people are converting best. If you’re just starting out and you don’t have the luxury of having an existing audience data, then you need to get a bit creative. While you may already have a general or preliminary idea of who your target audience is, it’s best to actually get some concrete proof from the real world. Here are a few suggestions: - Conduct surveys. You can either do offline or online surveys. For offline surveys, you will need to go out into the real world and face your prospects. For online surveys, you can use a tool like Survey Monkey (https://www.surveymonkey.com) and get people to answer your questions. The thing is not a lot of people will probably volunteer to answer your questions, so you need to offer some sort of incentive that will make them want to take your survey. - Competitor research. Know the type of people your competitors are targeting. Check out their blog or their case studies, if they have any. Or you can search their website for info as many companies state their customer demographic upfront. - Monitor social media channels in your industry. Keep your ear to the ground and listen to what people on social media are saying. You’ll learn which topics people want to read about, plus you can check people’s profiles and come up with an idea of who your ideal audience should be. Day 3 - Create Your Audience Personas Now that you’ve identified who your target audience is, it’s time to create an audience persona. Basically, audience personas are fictional people who represent your ideal customers or clients. They are a composite of your ideal audience’s characteristics. The more information you put into your buyer persona, the better it will be for your content marketing campaign. This is because you can then easily create content that your ideal audience will be able to relate to. Here’s a good template you can use when creating your audience persona: (Image source: https://blog.bufferapp.com/marketing-personas-beginners-guide) It’s best to fill out all the details in the template to make your persona as ‘real’ as possible. If you can add a picture, that will be great, too. Putting a face to a name will help you a lot during the content creation process. It will make you care about the type of content you’re making because now you know people like ‘John’ or ‘Jane’ is going to benefit a lot from your content! But how are you going to get the background info on your audience persona? Do you just make it up as you go along? Since you’ve come this far, and you’ve done a lot of research into who your audience is, then it’s best to make your persona as representative and as accurate of who your audience actually is. You can check your site analytics for demographic information, you can research on social media, you can do some research into the people who are active on your blog and social platforms, or you can just go and ask your audience to tell you more about them. Personas are useful only when they’re accurate. If they’re not, then you’re essentially wasting your time, and you’d feel like you’re fishing in the dark. You’re wondering why no one’s coming to your website, or if you do get visitors, why they leave right away. Maybe it’s because you’re not targeting the right persona or the right audience. It may take you more than a day to create the perfect persona, but keep in mind that this is an important part of the process. And your content marketing success will greatly depend on how well you do this step.

Sample Content Preview Why it Works The company offers services in an a-la-carte style of fees. A career seeker can sign up and request the services of a mentor, a coach, and a master coach. The amount the company charges is based on the level of coaching job seekers wish to obtain. Also, it appears that coaches can set their prices. Job seekers can take courses on the platform, although there aren’t many as of the time of this writing. In fact, there is only one course that is offered that is native to the platform. The others are housed on Skillshare.com and Udemy.com. Still, they are decent offerings for people looking to improve their skills. It’s likely the company will add more as time goes by. The company started by catering to young professional women. However, they got a flood of requests from people of all ages and career levels. They have since expanded their service to include anyone wishing to get a better job-searching experience. Job seekers can find useful articles on how to navigate their careers or tips on job-related activities. These are written by in-house staff as well as contributors. Several of the contributors are coaches, which makes sense for them to write about tips for job seekers. According to an article featured in PCMag.com, when asked what an unusual way that people are using the site is, Minshew said that managers of companies were encouraging employees to use the site for career development. [Source: https://www.pcmag.com/article2/0,2817,2499715,00.asp] When people are looking for jobs or careers, they should have access to information that helps them learn more about the companies they are considering. That is something TheMuse.com tries to provide. The company also has many articles from internal staff and contributing editors that help the job seekers navigate the job search landscape. Promotion: Cofounders Cavoulacos and Minshew cowrote a book together published on Amazon, “The New Rules of Work: The Modern Playbook for Navigating Your Career.” The book may not be directly used to promote the business. However, it does contain the website on the cover of the book. That will lead readers to be curious about the website and likely visit it. The book has several reviews with high ratings. The majority of ratings are 5-star, and there aren’t any 1-star ratings at the time of this writing. The book was released April of 2017. You can find more information about the book on the company’s website: https://www.themuse.com/thenewrulesofwork The company has a refer-a-friend link. However, there aren’t any monetary incentives associated with it. For instance, many companies offer a referral commission. The company does not provide an affiliate program at the current time, or it does not publish it directly on the website if there is one. The company has the potential to use its data from customers and coaches to improve the service and gather appropriate career information. There isn’t a direct indication that the company is doing this currently. But, it is available to them and would be a tremendous advantage for growth of the company. The company is active on social media. It updates its Facebook page frequently and has over 300,000 likes and followers. Most of the postings on the Facebook page lead back to the company’s website. On LinkedIn.com, the company has over 37,000 followers, which for LinkedIn is quite good. It also posts frequently on this platform and seems to overlap the postings from Facebook. Features: On Glassdoor.com, the overall score by employees is 3.7 stars out of 5. The rating for recommending the company to a friend is 63%. The approval rating for CEO Kathryn Minshew is 64%. One reviewer liked the concept of the company but did not like the leadership. Another believes that the company hires well. Another employee also stated that the leadership was inadequate. One reviewer felt that management needs more training. This person felt that the lack of training is the primary cause of the company’s high turnover rate. Lessons Learned By The Business • Minshew believes in face-to-face meetings. It is the best way to connect with people and to understand who they are and what they are looking for. She frequently travels to learn about others and herself. • While Minshew believes in networking, it’s not right for everyone. In an interview published in Forbes Magazine, Minshew stated that people expect networking as a means of getting something and that it is seen as transactional. It’s better to have a few people that you build relationships with than it is to have hundreds who you hardly ever contact. [Source: https://www.forbes.com/sites/danschawbel/2017/04/18/kat hryn-minshew-how-to-navigate-the-new-world-ofwork/# 50d8fc1724d7] • The company knows that no job will ever be an exact match for people. However, the company tries to find ways to make the best match possible and to give job seekers as many tools as they need to find that best match. How Other Businesses Can Learn From This Companies should not try to expand rapidly without a plan or a reason to do so. If you put all your effort and money into expansion, what if that isn’t what customers wanted? Sometimes, you have to learn about the business, and the needs of the customers, to make adjustments based on that what you have learned. Then, your expansion plans will make sense.

Sample Content Preview Subscription models are a fantastic way to generate income from the subscribers for several months and even years. It does require keeping the subscribers happy, though. That can be a challenge as other online retailers, and eCommerce sites will try to steal customers. However, with subscriptions, people tend to hang onto them longer than they anticipated and sometimes don’t get around to canceling until the next period (or even the one after that.) The company has introduced the service to men. This could help boost sales as men are becoming more focused on their styles and want some attention given to help them. Customers are asked to fill out surveys about their likes and preferences when they sign up for the service. If they specify their social media profiles, the company will use that to view the customers’ posts. If they are related to style, the company tries to incorporate that into the monthly product sends. Like many fashion companies, Stitch Fix offers an influencer program. This is similar to an affiliate program in that the company will pay influencers cash for customers who sign up through the influencers’ websites. However, influencer programs tend to be more intimate and give the influencers access to exclusive features such as a private Facebook group, etc. Stitch Fix offers gift cards that customers can redeem and buy directly on the company’s website. These perform better during the holiday season. Features: A blogger wrote about her experience back in 2014 on her website. She stated that she tried the service. She doesn’t love to shop, so she loved the idea that she could get full outfits to try on at home. She didn’t like anything the company sent her except for a pair of earrings, which she still uses. She then stated that she was invited to a Stitch Fix influencer event and decided to attend. She spoke to several people, and they suggested giving the service another try. She agreed to a second try and reported that it still didn’t measure up to her expectations and she sent everything back. The service is designed to get better the more you use it. However, this blogger felt the stylists should have been able to get some of the items correct. They didn’t get any correct. Several commenters agreed with the article and felt the service does not do a good enough job of matching what you truly want. Here is a YouTube video of a fan of Stitch Fix. She felt that the services get better when you work with the same stylist over time, and the stylist learns what you like and don’t like. It’s important to note that the links contained in the description are referral links for StitchFix.com. Often, affiliates, or in this case, influencers will talk up products for the sake of getting the commissions or other benefits. [Source: https://www.youtube.com/watch?v=NMniBFDk2u0] On TrustPilot.com, the company received 4-stars out of 5. The majority of the reviewers rated it at 5-stars or Excellent. However, recent reviews carry more weight than overall ratings. At the time of this writing, several reviewers stated the service was not worth the high prices the company charges. Many of these reviewers felt that they could find the same or better outfits in local stores near them. One reviewer complained that she didn’t like the service and tried to cancel, but the company charged her credit card and sent a delivery. A Stitch Fix representative did respond with an apology and told the reviewer that she would get a follow-up email to rectify the situation. There are a few 5-star ratings on the main page at the time of this writing. Lessons Learned By The Business - Lake stated that the IPO prices were disappointing, largely because banks and other investors did not know how to value companies. She said that the expectations were set too high by these entities. This is something that is common for the IPO market. [Source: https://www.recode.net/2018/5/30/17385382/katrina-lakestitch- fix-code-conference-interview-ipo] - Lake felt that the company was fortunate that customers/subscribers bought into the concept and became fans. They could use the proceeds to build up their brand as they had to use most of the start-up capital for inventory. [Source: https://www.youtube.com/watch?v=xvD6WdYbB58] How Other Businesses Can Learn From This Hire the best people, especially when you are new to the business. When you find the proper talent, let them do the jobs you hired them for. Don’t micromanage. You can’t know everything, and that is the main reason why you need to obtain the right people who all have complementary strengths. The business owner is ultimately responsible, however.

Sample Content Preview Focusing on natural search results As previously suggested, the idea when creating any web site, black hat or white, is to get as many visitors to your site as you can pull from the natural search engine results, those on the left-hand side of the results page. The way that this is most commonly done is through optimizing your site so that people will find it when they search, and the way that this is normally achieved is by matching your site to the search terms that people use. We will look at how that is done in a little more detail later, but for now the important thing to understand is that in order for this to be possible, you need to know what those search words or terms are. Furthermore, you must find the terms and phrases that people use that most strongly indicate that they might be interested in whatever product or service you are promoting on your webpage. In internet marketing parlance, you need to do some keyword research. Imagine that you are promoting an e-book that is a detailed guide to ‘grooming Persian cats’. You might think that people who are searching the web using just the single word ‘cats’ might be a good target market for you, but you be wrong for a couple of reasons. The first reason is that someone who is searching using nothing more than ‘cats’ is almost certainly looking for broad information at the most general level. They are certainly not doing anything to indicate that they might be interested in buying a detailed information product like yours. The second reason is that someone who uses the word ‘cats’ is not looking for information that is specifically about Persian cats, because if they were, then that would have been the search term that they used. Add these two reasons together and you have someone that is 99.99% certain not to buy your e-book even though, in theory at least, they are a ‘cat person’. You need to focus your promotional efforts on people who are looking for far more specific information. So, the terms that you should be using with your site are phrases like ‘persian cats’, ‘persian cat grooming’ and so on. There are two quick searches that you can now do to give you an indication of how easy or difficult it is going to be to draw visitors to your site using those terms. First, have a look at a Google search to see how many other sites are competing for that same phrase. That is quite a lot of results, but the figure shown is telling only half the story. What you really want to find out is the number of sites that use the exact phrase Persian cats, whereas what you are seeing here is a list of all the individual web pages that mention Persian cats - so there may be sites that have several pages featured in these results. What you need to know is how many sites are competing against you, so you click on the Google ‘Advanced Search’. Change the number of results per page that you want to have displayed to 100, scroll to the bottom of the first results page that you see and go straight to the last page. And at the bottom of the page, you will find the explanation as to why there are now only 849 results being shown. So, you have filtered out all the other pages that appear to be from the same or similar sites, meaning that you are up against only 849 other sites. Next, take a look at the free keyword research tool from Wordtracker. This will show you approximately how many searches there are per day for any keyword or phrase you type in. There are 729 searches a day for phrases and terms that include the words ‘persian + cats’. More importantly, as you can see, Wordtracker will tell you exactly what these key terms or phrases are, so that you know what terms to focus your site on. What you would then do is create a new page on your site for every phrase that you are targeting and monetize every one of those pages. The exact way that you would do that quickly and simply using either free or paid software is something we will look at in more detail later. SEO never stands still No matter whether it is black hat or white hat search engine optimization techniques that you are considering using, the fact is that SEO never stands still. As web site design evolves and the search engine spiders become ever more sophisticated and ‘smart’, the SEO tactics that are most effective develop over time as well. For that reason, things that might have worked a year or two ago will not necessarily work now. As an example, a ‘classic’ black hat technique that used to be very effective was to take the keywords or phrases that you just discovered and add them to the pages of your site, but in text that was the same color as your page background. In this way, your human visitors could not see them, and so their viewing experience while visiting your page was not disturbed. However, the search engine spiders could see them, and so they would index those pages for the ‘invisible’ keywords that were included on your page, and that would drive visitors to your site. As far as the search engine people were concerned, this was cheating their system because you were not doing anything that improved the quality of the experience for your visitor, while you were pulling in visitors that, as far as they were concerned, you did not ‘merit’. Now the spiders that the search engines send out to your site can ‘see’ whether the text on your page is visible or not, so this tactic no longer works. Incidentally, if you are interested in knowing what search engine spiders are visiting your site, and how often, you can find out from the stats programs that are built into the management panel of your site.

Sample Content Preview The company received negative press by allowing hate groups to use the Squarespace service. It has since removed those groups and created a policy to disallow any groups of this nature. WordPress started the same year Squarespace did. At the time, the market for bloggers was still in its infancy. The tools were hashing out the best ways for average bloggers without tech skills to create and maintain a blog. WordPress eventually became quite popular to the point of being the de facto standard among software of it’s kind. However, Squarespace and WordPress are not quite the same. The WordPress standalone software gives its users free reign on how they want to set up their websites. Of course, that requires more knowledge than drag-and-drop. Developers started developing themes and plugins which helped the platform accelerate into the stratosphere. This is something that is still prevalent today. Squarespace does not offer a free plan, and it doesn’t seem like that is ever going to be an option. The company’s major two competitors, Wix and Weebly, both offer a free tier on their subscription plans. This is likely to attract more users initially. It should be noted, however, that Squarespace’s features are more robust than both its major competitors. Why it Works The beta program Casalena set up while at school was quite successful. By the time he graduated in 2017, venture capitalists were interested in advancing the company. He obtained capital easily. The concept of Squarespace breaks away from having to code modules for websites. It uses a drag-and-drop component mechanism. This makes it easy for others who are not technically savvy to create websites. While other tools now exist, he was an early adopter of the concept. As such, he has been able to transform the company into what it is using several years of experience. Squarespace saves people time. That is the appeal of the service. When you compare to other services like WordPress where you have to look for themes and plugins and hope they work, Squarespace gives you out-of-the-box functionality. While it’s true that is less customizable than the WordPress route, few nontechnical people will be upset with this. With Squarespace, bloggers can concentrate on blogging and eCommerce owners can concentrate on selling. The monthly price is reasonable, which will keep people interested in subscribing. At the time of this writing, users could subscribe for $12/month for a personal account. Businesses could subscribe for $18/month. The eCommerce options cost more, and there are transaction costs for the payment processor. But, that is standard in the field, i.e., the payment processors would charge the same irrespective of the selling platform. Promotion: During his college days, Casalena was responsible for marketing his service. He used the free offers from Google Adwords ($100 credits) and was able to build up a customer base. The business model is subscription-based which means recurring income. A subscription in a service such as Squarespace usually has low switching costs due to the amount of time and resources invested by the users. It was not easy for non-technical people to transfer websites. It was easier to continue using something that works and did what they needed. It’s likely that the company received positive attention when they received venture capital. When that information hits the wires, it gives the company credibility. Bloggers and developers were likely thinking that if venture capitalists were willing to give the company money, it is a worthy service for them to use. Features: TechRadar.com published a review on their website about the web service offered by Squarespace. The reviewer liked the features that were available from the dashboard. He felt that the templates made available were nice and that the overall platform was a capable blogging platform. He didn’t like the fact that the templates were not easily customizable. He also wished there was a free plan. [Source: https://www.techradar.com/reviews/squarespace] In a review by WebsiteToolTester.com, the reviewer stated that the $12 personal subscription is expensive. He listed this a negative for the company. However, when you consider everything you get for that $12, it doesn’t seem that expensive. This tier does limit use to only 20 pages, however. Still, a business account upgrade is only $6 more. All prices mentioned are per month. [Source: https://www.websitetooltester.com/en/reviews/squarespace-review/] PCMag.com rates the company at 4-stars, which is considered excellent by the review website. The reviewer liked the beautiful template designs that Squarespace is known for. He also felt the features included at any-priced tier was robust for a drag-and-drop site builder. The main complaint from this reviewer is that Squarespace was not as intuitive as its competition. He also stated the fact there was no free subscription tier.

Sample Content Preview The app has a feature for locating where the police are. There is growing criticism that this could hinder the ability of the police to get their jobs done. It could allow criminals access to this data that would not be available without the service. Google’s position is that knowing where the police are located promotes safe driving. There is no indication of any further developments on this issue. Several years ago, the major mobile data providers (Verizon, AT&T) switched to limited service plans. For apps that rely on data to be free flowing with unlimited plans, this could limit use by customers. The industry has since reintroduced unlimited plans, albeit at a higher cost. Some towns are complaining that GPS-based programs are turning tiny streets into traffic nightmares. The apps often redirect traffic to these tiny streets, and when people follow the advice, it creates a traffic surge for these streets. [Source: https://www.sfgate.com/bayarea/article/Waze-Google-Maps-San-Francisco-reroute-12898001.php] Los Angeles is considering taking legal action against Waze for redirecting Wazers to residential streets. [Source: https://www.govtech.com/fs/LA-Considers-Legal-Action-to-Stop-Waze-from-Routing-Commuters-Through-Neighborhoods.html] Why it Works Users who want real-time traffic data can download the Waze app for free. They can also participate by submitting data in real-time about gas prices and traffic info. Waze users can also find the lowest gas prices, again with the help of other users in the network. These other users submit gas prices when they observe them. Waze has formed several partnerships with companies who want access to the network. When people find the best routes where they aren’t stuck in traffic, in a small way, they are helping the environment. When you multiply that by the number of users who use the app to avoid traffic jams, that savings can be significant. The savings on money from not being stuck in traffic is an easy sell, too. Waze has expanded its data by partnering with many governments. Both entities (Waze and Governments) benefit by provided each other with traffic data, road closures, updates, etc. The company has been test-marketing a carpooling feature of its app. The aim of this initiative is to reduce the amount of traffic by getting people to hook up in real time. It’s an answer to the problem of differing schedules for regular carpoolers. The company hopes to use this initiative to eventually change the patterns of buying cars in the future. It feels that it should prompt people to not need cars as much. That is an aggressive goal and one that requires changing people’s perceptions about the need for having a car. However, this initiative could save people money on parking, which is huge and could be a selling point. [Source: https://soundcloud.com/cbinsights/a-conversation-with-noam-bardin-founder-of-waze] The overhead for the company is quite low. It uses crowdsourcing for data acquisition, which means little-to-no costs. The biggest costs are the network and app development and maintenance. Promotion: The company, being a subsidiary of Google, has the power of its vast network to generate interest. The company partners with businesses who want to take advantage of location-based data. Waze receives advertising revenues from these partners. As an example, when a driver is low on gas, the app can display a logo of a partnering gas station. It pops up on the screen with the location. This is useful to the advertiser and the driver. Other vendors can take advantage of this location-based and user-preferential data. [Source: https://mobilemarketingmagazine.com/waze-app-google-mobile-advertising-data-privacy-protection-gdpr] The data about buying habits and other information is sold to third parties. It’s not clear what the impact of the new EU GDPR laws will have on this aspect of the business model. [Source: https://www.kefron.com/blog/consent-right-forgotten-will-gdpr-affect-data-capture/] PCMag.com released a tips article that helps Wazers use the app better. This can only help Waze since people who start using the tips will find that it has more uses than they realized. These Wazers will then recommend the app to friends. [Source: https://www.pcmag.com/feature/343818/11-tips-to-help-you-find-your-waze/8] Features: CNet.com did a review in 2014 for the Waze app. The reviewer gave a high score of 8.3-stars out of 10, which is considered good. The reviewer liked the concept of having accurate traffic data and cited that as the main advantage of the app. The reviewer did not like the interface for the app and stated that it was not intuitive. On Glassdoor, employees rated the company 4.2-stars out of 5. This is a decent rating. The employees also gave the company 100% for recommending the company to friends, which is a perfect rating. There is no data available on the rating of the CEO at the time of this writing.

Table of Contents Introduction 04 Chapter 1: Common Myths About Meditation that Might Be Turning You Off 09 Chapter 2: Meditation in a Nutshell 16 Chapter 3: The Top 10 Benefits of Meditation 21 Chapter 4: Practical Vs Esoteric Meditation 30 Chapter 5: The SEAL Quick Stress Relief 34 Chapter 6: Counting Your Breath 37 Chapter 7: Present Sense Mindfulness 41 Chapter 8: Watch Your Emotions Like Clouds 45 Chapter 9: Meditation Best Practices 53 Conclusion 59 Sample Content Preview The Cloud Analogy To get an understanding of how these systems work, I need you to imagine that you are looking at the world from 500,000 feet. At that distance, the world is a globe. You can see the clouds at the surface, and you can see some storms. And when you sink deeper, let's say, to 200,000 feet, you can see the storms up close. You can see the lightning, you can see the movement of the air. You can even see the surface of the waters. You can see the heat of the deserts. There's a lot of commotion. There's a lot of stress. But when you sink another 200,000 feet, you can see everything up close and personal. There's a lot of turbulence. Then you sink another 500 feet into the ocean. It starts getting calmer. You can still see some patterns from the surface or, if you dig into the earth, you can see some mild disturbance. But when you get to the core of the earth, it's surprisingly stable. In fact, it's a molten core. It rarely moves. It's just liquid because of all the heat and pressure from the surface. But it is very, very stable in the center of the earth. Your mind is the same. When you drill down enough, things get calmer and calmer despite how traumatic, turbulent and stressful the surface areas of your mind become. When you get to the core, you can take a lot of comfort from the fact that it will always remain calm. It has to be this way because, as I said earlier, if humanity did not develop in such a way that our minds have some sort of self-correcting system that's always stable, we would have died as a species a long, long time ago. Meditation is All About Getting to Your Core Practical meditation is all about getting to that inner core. It's all about getting to that part of your mind that is always at peace. It has these mechanisms that ensure that you keep going back to this sense of peace. Believe it or not, really stressed out people, people who are going through a living hell as far as their emotions, their relationships, their career, their finances, and everything else in their life, actually have a calm inner core. Unfortunately, that's just buried in all the stuff that's taking up all their mental energy. But it's not going to go away. It's always there. You are programmed by biology to have a calm inner core, otherwise, you would have gone crazy a long time ago. The bottom line is simple: meditation is all about living in the moment. That is where we reconnect with our calm inner core. Here's the twist, though. Meditation is an art, not a science. If meditation was a science, like some sort of equation that you just plug in variables into and you will get the same predictable result, then we wouldn't be here. But unfortunately, it is personal in nature because you have to go through the process of making choices to clear up your mind, so you can lock in on the present moment. That's how you reconnect with your deep, abiding inner core of calm and serenity. Now, with that said, although meditation is an art and not a science, it's been scientifically studied thoroughly. In fact, there are at least 200 peer reviewed, hardcore scientific studies of meditation. A lot of this was done in the 1970s. Meditation has a lot of scientific benefits. I will go into that in the next chapter. But don't think that what I'm going to be teaching you is some sort of an experimental or completely new method. No. Its effects have been known for quite some time. In fact, in many parts of the world, it's been practiced for at least 1,000 years. If you're going through this training, chances are, you already want to try your hand at meditation. There's a high probability that you probably already know some, if not all, of the 10 major benefits of meditation. Just to be sure, if you are still in any way, shape or form on the fence regarding this practical and all-natural way to relax, here are just the 10 major benefits of meditation. Please note that the actual list of meditation's benefits is quite long. These are just the most commonly reported benefits.

Table of Contents Introduction .. 3 3 Reasons Why Adsense Is Essential For Content Sites .. 5 The Basics On How TO Start Making Money With Adsense ... 9 5 Ways To Improve Your Adsense Earnings .... 12 Monetizing Your Website With Adsense .... 15 What is it that they are doing wrong? ... 19 Using Other Peoples Info To Increase Your Adsense Cash ... 22 How To Avoid Getting Your Adsense Account Terminated .... 25 Sample Content Preview The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colors and pages within a website. Trends are also easily spotted. With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best. The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. Thus increasing the possibility that a prospective web surfer will have an interest in their product and services. All because of the content and its constant maintenance. As opposed to those who are no using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites. Adsense is all about targeted content, the more targeted your content is, the more target the search engines’ ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best. There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content were the most important factors that is taken quite seriously. It still is. With the allure of money, of course. The Basics On How TO Start Making Money With Adsense Adsense is considered as one of the most powerful tool in a website publisher’s arsenal. It enables a person to monetize their sites easily. If used properly, it can generate a very large and healthy income for them. However if you are not using them rightly and just maximizing the income you squeeze from it, you are actually leaving a lot of money on the table. Something all people hate doing. How you can start earning money with Adsense can be done easily and quickly. You will be amazed at the results you will be getting in such a short period of time. Start by writing some quality content articles which are also keyword incorporated. There are a lot of people given the gift of being good with words. Writing comes easy for them. Why not make it work in such a way that you will be earning some extra cash in the process. There are actually three steps to put into mind before you begin writing your ads and having an effective Adsense. Keyword search. Find some popular subjects, keywords or phrase. Select the ones which you think has more people clicking through. This is actually a keyword selector and suggestion tool that some sites are offering to those who are just their Adsense business. Writing articles. Start writing original content with keywords from the topics that you have achieved in your search. Take note that search engines are taking pride in the quality of their articles and what you will be writing should keep up with their demands. Quality content site. Build a quality content site incorporated with Adsense ads that is targeting the subject and keywords of your articles and websites. This is where all that you’ve done initially will go to and this is also where they will prove their worth to you. The proper positioning of your ads should be done with care. Try to position your ads where surfers are most likely to click on them. According to research, the one place that surfers look first when they visit a certain site is the top left. The reason behind this is not known. Maybe it is because some of the most useful search engine results are at the top of all other rankings. So visitors tend to look in that same place when browsing through other sites. Some of those who are just starting at this business may think they are doing pretty well already and thinking that their clickthrough rates and CPM figures are quite healthy. However, there are more techniques and styles to generate more clicks to double your earnings. By knowing these techniques and working them to your advantage, you will realize that you will be getting three times more than other people who have been previously doing what they are doing. Finally, Adsense has some excellent tracking statistics that allows webmasters and publishers to track their results across a number of site on a site by site, page by page, or any other basis you wanted. You should be aware oft his capability and make the most of it because it is one powerful tool that will help you find out which ads are performing best. This way, you can fine tune your Adsense ads and focus more on the ones being visited the most rather than those who are being ignored. Another thing you should know. Banners and skyscrapers are dead. Ask the experts. So better forget about banners and skyscrapers. Surfers universally ignore these kinds of ad formats. The reason behind this is that they are recognized as an advert and advert are rarely of any interest that’s why people ignore them. To really start making money with Adsense, you should have a definite focus on what you wanted to achieve and how you will go about achieving them. As with any other kind of business ventures, time is needed coupled with patience. Do not just ignore your site and your Adsense once you have finished accomplishing them. Spare some time, even an hour, making adjustments to the Adsense ads on your sites to quickly trigger your Adsense income.

Table of Contents INTRODUCTION 4 WHAT IS A NON-PROFIT? 5 HOW IT’S DIFFERENT FROM FOR-PROFIT 6 DIFFERENT TYPES OF NON-PROFITS 7 WHAT TO CONSIDER BEFORE YOU START 10 WHAT IS YOUR MOTIVE? 10 DO YOU HAVE A MISSION STATEMENT? 11 HOW ARE YOU GOING TO SUCCEED IN YOUR MISSION? 11 COULD YOU DESCRIBE IT TO OTHERS IN 2 MINUTES? 11 WHERE ARE THE FINANCES COMING FROM? 12 CAN IT TRULY WORK? 12 WHO WILL MANAGE IT? 13 WHO WILL LEAD IT? 13 DO YOU KNOW HOW TO STAY COMPLIANT? 14 CAN IT SURVIVE? 14 GETTING STARTED 15 RESEARCH, RESEARCH, RESEARCH 15 CREATE A STRONG CORE 16 COMPOSE A WINNING BUSINESS PLAN 16 FIND SOURCES OF REVENUE 17 GIVE IT AN IDENTITY 18 SELECT A BOARD OF DIRECTORS 19 INCORPORATE YOUR NON-PROFIT 21 CLAIM TAX-EXEMPT STATUS 21 STAY COMPLIANT 22 CONCLUSION 24 Sample Content Preview What to Consider Before You Start It’s imperative that you don’t just rush into things and dive into a nonprofit venture head first. You need to assess the situation and figure out whether you have what it takes to build a successful organization that doesn’t rely on sales. Thousands of applications get sent into the IRS every year, but roughly 50% get declined. That’s why it’s so crucial that you plan first. If you cover all bases and embark on your journey on the right path, you’ll be making a huge contribution to your society. There’s no denying that non-profit organizations are a necessity; governments simply cannot find an equal correlation between supply and demand. The responsibility also falls on successful non-profits to help those in dire circumstances. To ensure that you’ve thought about the process thoroughly and have put a tick in all the non-negotiable boxes, we’ve put together 10 things that you must consider before you even get started. What is your motive? It may sound pretty obvious, but your motive is the foundation that your non-profit organization will sprout from. So, that’s the best first thing that you should establish. Are you creating a non-profit to build your reputation or to progress in your career? Are you pushing for social change on something that is close to your heart? Are you supporting a religion that pushed you towards a better life? Are you attempting to solve a serious problem to make a difference in society? These are examples of some questions that you could ask yourself. Find the reason for why you’re doing it, and you’ll be able to progress from there. Do you have a mission statement? Without beating around the bush, every non-profit needs a mission statement. Without one, you’ll either fail to get your feet off the ground, or the organization will never be able to sustain itself. The mission statement is what guides you towards your goal, and constantly reminds you of what you set out to achieve. The most effective mission statements are those that are short, concise and to the point. If you can describe your mission in a single paragraph, you – and the public – will easily understand what your organization is about. For instance, if you’re a public charity, who are you trying to help and how are you going to do it? How are you going to succeed in your mission? In the beginning, it’s fair to say that you may not have devised a solid plan that outlines how you’re going to reach success step by step. But, it’s vital that you have a complete idea of how you’re going to carry out your mission. The best chance you have of pulling off your plan is to find a proven strategy, rather than trying to be unique. Yes, creating your own unique, original brand is great, but take a look at what other similar organizations have done to reach the top. Take a leaf out of their book. As well as that, liaise with your team and jot down some of your own ideas. At the end of the day, you want to accomplish what you set out to accomplish, right? Could you describe it to others in 2 minutes? In the business world, the fine art of describing your organization in roughly 2 minutes is known as the ‘elevator speech.’ It may sound like a bit of fun, but it’s actually critical to the lifespan of your non-profit. If you can’t make others understand what your organization is about in a limited amount of time, then how do you expect people to support it? Life is hectic these days; people don’t want to – or can’t – spend hours doing research on a potentially brilliant non-profit. Don’t try to repeat your mission statement verbatim, either. Just naturally articulate the ins and outs of your organization in about 2 minutes. Don’t start your nonprofit until you’ve got that down to a science. Where are the finances coming from? Making sure you have a sufficient supply of money to get started, and then survive difficult financial times is key to longevity. If you don’t have an adequate budget and in-depth breakdown of costs, you’ll seriously struggle. So, the first aspect is to determine how much it’s going to cost to get up and running. Once you’ve figured out the cost of everything, you then need to compose a strategy of how you’re going to fund it. Nowadays, there’s an array of options that make it easier for non-profits. If you aren’t able to tap into your own bank account, you can seek a grant, search for donations, encourage people to sign up as members and host fundraising events. Can it truly work? Find a moment of silence and ask yourself whether you can logically pull it off. It’s no good trying to wing it because that will only take you so far, which is not practical whatsoever. Do you have enough spare time to allocate to your venture? Does your idea fall into one of the categories that the IRS approves? Is it a strong idea that people will be able to get behind on a widespread scale? Do you have the determination, motivation, inspiration, and dedication to giving it the effort it desires? A non-profit requires the same attributes that a for-profit does, so you need to be genuinely prepared for a challenge. Who will manage it? When your organization begins its life as a small non-profit, the owner and the person running the day-to-day side of the business will probably be the same person. Regardless of that, you need to make sure you have someone in charge of the organization that is capable of carrying out your mission, increasing your exposure and handling the basics. On top of that, they also need to be able to manage your programs, because dealing with employees and volunteers takes specific leadership skills. Moreover, when your organization starts to grow into something bigger, you’ll want to designate a person to manage the business, so duties don’t overlap. Who will lead it? That leads us to our next thought – who will lead your non-profit organization? As all non-profits are publicly held entities, you’ll need to carefully select a Board of Directors to lead your organization. Please put emphasis on the “carefully select” part too, because you don’t want to gather random individuals just to meet government compliance. You want to choose people that actually care about your mission will have an impact when it comes to fundraising and will consistently donate to the cause themselves. A Board of Directors should bring with them a ton of guidance, a wealth of experience, plenty of energy and a lot of wisdom. Do you know how to stay compliant? While your non-profit will be exempt from any taxes, it’s important that you don’t start believing you're exempt from compliance as well. Just like any other business, your organization will be under the same level of scrutiny from the state and federal agencies, because you’ll need to comply with the regulations that are set out by the governing bodies. Attach attractive traits to your non-profit from the beginning, such as transparency, honesty, and trust, because that’s what will lead you towards success. Handle payroll issues, IRS Form 990s, and 501(c)(3) restrictions properly, and always keep your organization above board to avoid any punishment. If you need help, call on the Foundation Group. Can it survive? Along the way, you’ll face a plethora of obstacles, hurdles, and challenges that you’ll need to overcome. Your organization must be robust from the bottom to the top and possess a strong amount of resilience if you want to survive in such a competitive and unforgiving society. So, the question is – is your idea cut out to survive? Beneath the surface, you want to establish an effective, proven strategy that you can follow. But, to the public, you want to build a brand that stands out from the crowd and is creative when it comes to fundraising to encourage people to take part. If you don’t generate the revenue, your organization will quickly meet its demise, so make sure you can survive hard times.

Table of Contents Four Common Home Ownership Myths Debunked 4 6 Reasons Why Millennials Rent Instead of Buy 6 10 Tips for Buying Your Ideal Home 8 8 Tips for Renting a Home 10 Advantages of Buying a Home 13 Advantages of Renting a Home 14 Costs of Renting a Home 16 Questions to Ask Before you Rent 19 The Cost of Buying a Home 21 When to Rent and When to Buy 22 Sample Content Preview Advantages of Buying a Home There are many arguments on either side of the fence about buying a home ver-sus renting. Buying a home, for many, can be a symbol of stability and solidity. Buying means being able to customize the house, tear out a wall, change cup-boards, and otherwise adapt the living space to suit your needs. After all, you’re the owner, who would object? But there are many other, intrinsic reasons to purchase a home as well. • Equity: When you make a mortgage payment, most of the payment goes to paying off the interest on the loan. The rest goes to paying off the principle (the sale price of the house). When enough of the principle is paid off, usually 20%, this amount becomes available for a second mortgage or to refinance for lower interest rates. Refinancing then can be put back into the investment by adding improvements to the home, such as paving a dirt driveway, adding a garage, or adding onto the house. These things will improve the value of the property itself and in-crease what’s called “curb appeal” - the desirability of the house from the road. • Taxes: Homeowners get tax breaks and lots of them. While not everyone qual-ifies for every tax benefit, the savings at the end of the year are substantial. Yes, a homeowner pays property tax, but there are also partial exemptions for occupied houses up to a certain amount (depending on the state that you live in). More common is the federal benefit of being able to deduct the interest paid on your mortgage for that year along with your state property taxes. • Becoming a landlord: Depending on the laws and zoning in your area, you can rent all or part of your house for extra income. This might include renting a fur-nished basement or room to a college student, dividing the house into a du-plex and renting the other half, or using the entire property as a rental prop-erty. Also, the internet opens up new options, such as becoming an Air BNB, Vaca-tion Rental by Owners (VRBO) and other sharing possibilities. • Roots: There’s no question that owning your home makes you a part of the community. It gives a sense of permanence and opens you up to possibilities that renting does not. Home ownership can mean being allowed to join the homeowner’s association, and taking part in block parties, committees, school groups and more. You can see why the advantages to owning a home has long been the American dream - and with good reason. After all, there is a firm foundation under the house and under the family that owns one. Advantages of Renting a Home Homeownership isn’t for everyone. There are advantages of renting. Owning one’s own home may be the American dream, but for some, that dream could easily become a nightmare. Where some people see solidity and dependability in homeownership, others see a trap without escape. Owning a home means predicting where you will be ten years from now, or fifteen. It means predicting the market, your career, and your future needs. If you feel homeownership may not be for you, but you are concerned that rent-ing doesn’t offer as many advantages, you can rest easy. Below you’ll find a list of important advantages that renting has over owning your own home. • Low financial risk: The real estate bubble and crash of 2008 proved that homes were not immune to loss as we had once believed. In some of the hard-est hit areas, homeowners, through no fault of their own, lost thousands, or even tens of thousands of dollars. Renting doesn’t give you equity, but you’re not risking everything when the market shifts either. • Maintenance: When you own, every issue from a dripping faucet to a com-plete roof replacement ends up being your expense. There is no landlord to do repairs or maintenance on the building; you have to do it all. When you rent, you don’t have to worry about the responsibility of coming up with big chunks of cash to fix the problem. • Lots of cash needed before moving in: True, rental properties, apartments, and houses usually require the first month, last month and a security deposit of one month’s rent. But renting is a relatively low initial cost compared to purchasing. To purchase a home, typically, you need to provide a down pay-ment of 5 – 20% of the purchase price of the home. Plus there are other fees that really add up. Think of it this way: for a rental property that costs $2,000 per month, move in would be about $6,000. To buy a home worth $200,000 the down payment could be as much as $20,000. Add points, transfers, and a number of small, hidden charges and that initial investment goes up even higher. • Credit issues: Credit requirements for renting are less strict than getting a home loan. As there is less money involved, the requirements are much sim-pler. • Fluctuation in the market: The real estate market is only now regaining its feet after a crash a decade ago. Will the value of the house increase or decrease? When you rent, this doesn’t matter. It’s simply not your problem. That’s for your landlord to deal with. • Extras: Some rentals include one or more utility included in the rent, such as water or garbage collection, or landscaping services. And depending on where you rent, you may also have gym facilities and other amenities at your dis-posal. Costs of Renting a Home Compared to purchasing a home, renting has very few initial expenses. But there are still some things to prepare for when renting a home. Security Deposit This is money given to the landlord to help protect him/her from damage to the property, late payment or no payment, broken rental agreements and miscellane-ous expenses. Often this is the same as a single month’s rent. Many states have limits as to the amount that can be charged for a security deposit. First Month’s Rent This will be required before moving in. If the house or apartment is rented in the middle of the month, some landlords are willing to prorate. Also be prepared to pay the last month’s rent also, as many landlords and rental agencies require both first and last month’s rent to be paid upfront. Deposits These are securities in addition to the security deposit and most commonly asso-ciated with pets. Deposits for a dog or cat can range from $100 to $500 but are al-most always a one-time fee, though often non-refundable. Moving costs You’ll have moving costs whether you rent or buy, so remember to factor the cost of moving into the equation. Even if you do the labor and can use your own truck or get friends to help, there are expenses involved in moving. In addition to these upfront costs, there may monthly costs involved as well, such as storage facility fees.