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Table Of Contents
Chapter 1: . . . . . . 8
Niche Marketing Exposed . . . . 8
Chapter 1: Niche Marketing Exposed . . . . 9
1.1 Niche Marketing Explained . . . . . . . 9
1.2 Niche Marketing vs. Internet Marketing “niche” . . . 10
1.3 What Niche Marketing Really Is . . . . . 11
1.4 What Niche Marketing is not? . . . . . . 12
Chapter 2: . . . . . . . . 14
H ow to Identify an Existing Demand . . . . 14
Chapter 2: How to Identify an Existing Demand . . . . 15
2.1 How to Research and Find Your Niche Online . . . . . . 15
2.2 Age-Old Question Does Your Passion/Hobby Matter? . . . 16
2.3 Using Overture Search Tool . . . . 17
2.4 Looking for Problems to Solve via Forums . . . . . 18
2.5 Improving an Existing Product . . 19
2.6 Going to Bookshops to Identify a Hot Market . . . . . 20
Chapter 3: . . . . . . . 22
M aking a Fortune from . . . . . . 22
Niche Marketing . . . . . . 22
Chapter 3: Making a Fortune from Niche Marketing . . . . . 23
3 .1 What You Can Do to Make Money from Home . . . . . . . 23
3.2 Create Your Own Information Product . . . . . . 25
3.3 Selling Other People’s Products . . . . . . 27
3.4 Publishing Your Own Online Newsletter . . . . 29
3.5 Getting Rich with Content Rich Sites . . . . . 31
3.6 Selling Physical Products . . . . . . 33
Chapter 4: . . . . . . 36
Niche Fortune Tactic #1 . . . . . 36
Selling Info Products . . . . . . . 36
Chapter 4: Niche Fortune Tactic #1 – Selling Info Products . . . . . 37
4.1 What Do You Need . . . . . 37
4.2 The Pros . . . . . . 38
4.3 The Cons . . . . . 39
4.4 Starting Your Niche Business – Step-by-Step . . . 40
4.5 How to Make Money . . . . . 42
Chapter 5: . . . . . . . 45
Niche Fortune Tactic #2 – Building Content Rich Sites . . . . . 45
Chapter 5: Niche Fortune Tactic #2 – Building Content Rich Sites . . . 46
5.1 What Do You Need . . . . 46
5.2 The Pros . . . . . . 47
5.3 The Cons . . . . . . 48
5.4 Starting Your Niche Business – Step-by-Step . . . . . . . . . 4 9
5.5 How to Make Money . . . . . . 51
Chapter 6: . . . . . . . 53
Niche Fortune Tactic #3 – . . . . . . 53
Publishing Newsletters . . . . . 53
Chapter 6: Niche Fortune Tactic #3 – Publishing Newsletters . . . . . . 54
6.1 What Do You Need . . . . . . 54
6.3 The Cons . . . . . . . . 56
6.4 Starting Your Niche Business – Step-by-Step . . . . . . . 5 7
6.5 How to Make Money . . . . . . . . 59
Chapter 7: . . . . . . 61
In Closing . . . 61
C hapter 7: In Closing . . 62
7.1 Why Niche Marketing is the Way to Go in Succeeding Online . . . . . 62
Recommended Resources . . . . . 64
Recommended Reading . . . . . 64
All-in-One E-Commerce Solutions . . . . . . . 64
Recommended Payment Processors . . . . 64
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Chapter 1: Niche Marketing Exposed
1.1 Niche Marketing Explained
The word ‘niche’ is defined as: “A special area of demand for a product or service”. ‘Marketing’ is defined as: “The opportunity to buy or sell”. If you put the two works together, Niche Marketing means buying or selling a product or service in a special area of demand.
All that really means is that a product or service is being sold to the people who are most interested in that particular product or service and not to the world in general.
Oftentimes big businesses use Niche Marketing. For example, a company that makes computers and computer accessories might advertise all-in-one copy/printer/scanners to the home computer user while at the same time advertising single function machines to large businesses.
One of the things that make Niche Marketing so attractive to sellers is that their advertising budgets go further. It costs less to advertise to a specialized market than it does to advertise to a broader market.
Niche Marketing must be designed to meet the unique needs of the targeted audience. Niche marketers must tailor their product to meet those unique needs.
If, for example, you have designed a product to make poodle grooming easy enough for the untrained professional to do it, those who own poodles will be most interested in your product.
Those who own Blood Hounds or cats couldn’t care less. If you have written an E-book that will explain how to start and succeed at an online business, those who are looking for that information are your niche market. Those who are happy doing what they are doing are not interested at all.
Niche Marketing is a very effective and cost efficient way to advertise and sell specific products or services to a specific audience or, hopefully, buyers of that product or service.
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Table of Contents
1.Copy writing is your show-window and the sales multiplier What magic great Gary Halbert or Helena Rubinstein or Joe Crossman could bring to copywriting 4
2.The $1000, 000 copywriting formula Qualify, mention the problem, explain the problem, empathize, expand, show understanding, offer practical solution, show the benefits and call for action Not verbose 8
4.Stealth techniques For limited period Limited quantity You are privileged to get it 10
5.Headlines Some famous headlines Gary Halbert’s headlines How you should draft your headlines Power words 11
6.Testimonials What they would do to your business 15
How to get them How to display them
7.Tell him benefits not features 17
8.Establish yourself as the expert Tell a story 17
9.Short paragraphs and bullet points 18
10.Use action verbs Give specifics rather than vague details 19
11.Guarantee 19
12.Testing 20
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Copywriting is the life blood of any business. Suppose Marilyn Monroe or Julia Robert were small town girls watched over by jealous fathers. Would you even know about them? Advertisement does to your products what movies did for these film stars—when you fall in love with Pretty Woman, you don’t even notice the great script, deft touches by director, and those clever camera angles. Your product is your Julia Roberts, you are the director, you are the cameraman, and you are the script writer. Fate of your product rests in your hands—what power, what responsibility! Without a copywriter, the swan will remain an ugly duckling.
Joe Crossman, author of How I Made $1 Million in Mail Order tells us that for six months he had been trying to sell things through mail order. He had not made any money and he was on the verge of quitting. Then someone offered him earrings with bells. It was a failed mail-order product. He turned it into a historic success by simply renaming it mother-in-law’s earrings in his advertisements. He found his most eager customers among the newly-weds—and the rest, as they say is history.
This is the magic of copywriting. The next few decades saw the marketing and buying of over 20 products and his dexterity lay in selling about a million units of each product. It did not take long to establish him as a noted marketing guru of the century. This is one example of his copywriting acumen:
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Table Of Contents
PART 1: . . . . . . 6
DATING TODAY . . . 6
P ART 1: DATING TODAY . . . 8
1 .1 Introduction . . . . 8
PART 2: . . . . . 11
TAKING CARE OF YOURSELF FIRST . . . . . 11
PART 2: TAKING CARE OF YOURSELF FIRST . . . . 12
2.1 What Do You Want? . . . 12
2.2 Waiting to Meet Ms. Perfect . . . . 14
2.3 How to be Romantic . . . . 16
2.4 Mind Your Appearance! . . . . 17
2.5 Women Love Confident Men! . . . . . 21
PART 3: . . . . . . 24
UNDERSTANDING WOMEN . . . . . 24
PART 3: UNDERSTANDING WOMEN . . . . 25
3.1 What Do Women Really, Really Want? . . . . . 25
3.2 Where to Meet Women to Date . . . . . . 26
3.3 Which Women to Date . . . . . . 29
PART 4: . . . . . 31
ON YOUR FIRST DATE . . . . . 31
PART 4: ON YOUR FIRST DATE . . . . 32
4.1 Where Should We Go on a First Date? . . . . . 32
4.2 What to Talk About on a Date . . . . . . 34
4.3 Five Deadly Dating Mistakes . . . . . . 35
4.4 Who Pays for What? . . . . . . . 37
4.5 The EI Factor . . . . . . . 39
4.6 How to Flirt Effectively . . . . . . . 41
4.7 How to Know if She is Flirting with You . . . . . . 43
PART 5: . . . . . . . 46
DATING SUCCESS SECRETS . . . . . . . . 46
PART 5: DATING SUCCESS SECRETS . . . . . . 47
5.1 Understand What Women Really Want in Guys . . . . . . 47
5.2 Confidence is Vital . . . . . . . 50
5.3 Know What You Are Looking For . . . . . . . 54
5.4 Don’t Judge a Book, or a Woman, By the Cover . . . . . 58
5.5 Attitude Counts . . . . 62
5.6 Women Want to Feel Special . . . . . . . 66
5.7 Be Sensitive Without Losing Your Manhood . . . . . . 69
5.8 Set the Mood, Don’t Wait For It to Come Along . . . . . 73
5.9 Listen More, Talk Less . . . . . . . . 77
5.10 Find Out As Much As You Can . . . . . . . 81
PART 6: . . . . . . 8 6
YOUR FIRST DATE AND BEYOND . . . . . . . 86
PART 6: YOUR FIRST DATE AND BEYOND . . . . . . 87
6.1 Same Situation, Different Perspective . . . . . . 87
6.2 In Closing . . . . . . 89
Reality Check . . . . . . 91
Recommended Resources . . . . . . 94
Recommended Reading . . . . . . . . 94
All-in-One E-Commerce Solutions . . . . . . . . . 94
Recommended Payment Processors . . . 94
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PART 1: DATING TODAY
1.1 Introduction
Dear Lucky,
I know you’re lonely so I’ve decided you need some help so you are going to hear the truth, the whole truth and nothing but the truth from me about women. How to talk to them?
How to date them?
And even how to eventually get one to marry you.
I’m sure your girl friends say that you are kind of cute but that you sure are so awkward around them. You blush and stutter around as well as act like you would rather be having a root canal than having to try to carry on a civilized conversation with them. As soon as they say, “hello”, you are looking longingly at the nearest exit.
And am I right about this? Almost dead certain!
Honestly! I don’t believe you have had a real “date” since you reluctantly asked Jody (or whatever her name was) to the senior prom. As I recall, the date ended early - way too early for a senior prom date.
That was several years ago.
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Table Of Contents
Alert! Alert! Page 4
Personal Experience Page 8
Successful Subscription Sites Page 10
Don’t Make This Mistake Page 13
The 11 Steps Page 19
Membership Software Page 29
Conclusion Page 30
More Great Resources Page 31
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ALERT! ALERT!
Reading This Business Plan And Applying The Secrets Revealed In It Can Be Fun And Profitable. It details the most profitable experience you could ever have starting a home-based business!
The vital information you’re holding in your hands could be worth thousands of dollars to you this year……or it could be worth zilch...zero….nothing.
If you’re reading this book like most people read books, and don’t take action on strategies described in it, you will NOT be able to make one red extra cent.
In this case, you might as well put this book in a box in your attic (among the other books, manuals, e-books, or courses you’ve purchased and haven’t gotten around to applying the ideas contained in their pages)….and go watch the latest movie or something.
On the other hand, if you’re one of the few who actually read a book or course and then act on the ideas you’ve discovered, then reading this business plan and applying the strategies I’m sharing with you….will enable you to have fun and make AMAZING profits with your very own subscription website!
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Welcome to The Newbie’s Easy Income Plan
One of the hardest things to come to grips with when you start out on your Internet marketing career is that money is quite easy to come by if you put your mind to it.
As workers in the 3-D world, most of us have been told from an early age that we must work for our money and that hard work equates to financial reward. Rubbish! Complete and utter rubbish.
How long would it take you to raise a thousand dollars now? I've mentioned in previous ebooks how I've seen grown men in tears because they needed a little extra cash and couldn't conceive how they would get it. To them an extra thousand dollars might as well be an extra ten million!
So would you have to work overtime for a month of two? Would you have to max out your credit card or go humbly begging to the bank?
Listen - a thousand dollars in small change compared to the money you could make from Internet Marketing and Joint Ventures. I'm going to show you how you can bring in over a thousand dollars time after time in around 2 days - maybe 2 weeks if you're starting from absolute scratch and need a little preparation work.
Please let me explain… and then it will all become crystal clear to you.
A little while ago I sent an email to an Ebay seller. It was a very informal email. It started with the word 'Hiya' and I offered him a joint venture because I have a large list.
(I'll be giving you the exact wording of that email later on in this course.) No, my email to the seller was not very professional I agree, but it was exactly what was required, because the following 48 hours resulted in me banking $3,500 (well it actually went into my Paypal account then my bank account a few days later). Unfortunately only half this money was mine, but still not bad for two days work.
The Ebay seller was someone I'd never contacted before. A total stranger except for the fact that I knew of him because I'd spent some time browsing the listings. Still I had no doubt that he would reply, even if it was a polite 'no'. And, in reality there was little chance of a 'no' really - would you say no to an email that suggested you could make a nice lump sum in two days from your own product? At the very least you'd probably want to hear more.
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Table of Contents
1 – Introduction
2 - Graphics Designers' Basic Job Descriptions
3 - Becoming a Graphics Designer: Qualifications
4 - Available Graphics Design Program
5 - Choosing the Graphics Design School
6 - Conclusion
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Introduction
Your interest is certainly caught by the many graphic images and designs in different advertisements in print, television and the Internet. You may notice that all products are coming up with the best and most attention catching designs and visuals to help attract the attention of people, particularly of prospective consumers.
If you ever wonder about the talents that made the visually appealing materials, then you must brace yourself to get to know the world of graphics designers. Graphics designers are the creative experts behind all the ads and visual plugs being posted in print, billboard, television and the Internet. The person is responsible for the interesting images on pictures or moving graphics in videos.
In the past, graphics designers' works rely heavily on creativity. But because times have changed, graphics designers are now provided with many graphic aids and tools. However, graphic designers can either consider those as a boon or as a bane.
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Table of Contents
Introduction
Chapter 1 Web Copywriting is Different, Why?
Chapter 2 Your Visitors are Important
Chapter 3 To Succeed You Will Need to Plan
Chapter 4 Writing Good Web Copy
Chapter 5 Niche Mining and the Discovery of Good
Keyword Phrases
Chapter 6 Short and Simple is best
Chapter 7 More on Good Copywriting
Chapter 8 A Headlines Should Grasp
Chapter 9 Headline Development
Chapter 10 Headlines and Tone Testing
Chapter 11 Text Links Should Be the Same
Chapter 12 Keep It Upbeat
Conclusion
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Introduction
Writing good, effective web copy is not easy although many people believe it is. If you want to make sure that visitors to your website understand how it works and what it can do for them then you need good quality web copy.
Within these pages we will take a basic look at what it takes to perform good web copywriting. Before we get into the meat of the subject there are several things we need to consider.
Websites are not read in the same fashion as traditional printed material, web pages are read in a hyper textual fashion, on a traditional printed page a person reads left-to-right top to bottom. A webpage is read much the same way as a glossy magazine, people let their eyes skip across the page pulling out sections they find interesting to give their focus to.
We must try to remember that Internet users are actively seeking information not passively soaking up data. If they do not find something on your website that they find interesting they will leave it. A person surfing in this fashion will leave the website within seconds if no relevant content is found. If your copy is too long winded they are unlikely to read it fully, you must be able to cut to the chase quickly and interesting fashion.
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Table of Contents
Introduction …………………………………………………….………………… 5
Chapter 1 - History of Telescopes …..…………………………………………….. 7
Chapter 2 - Buying a Telescope ...…….…………………………………………. 26
Chapter 3 - Terminology …………………..……………………………………… 36
Chapter 4 - Astronomy 101 …........ 40
Chapter 5 - What to Find in the Sky ………….………………………………….. 44
Zodiac Constellations …………………….……………………………….. 52
Andromeda ………………………………….……………………………… 65
Pegasus ……………………………………….……………………………. 66
Ursa Major ……………………………………….…………………………. 67
Cassiopeia ………………………………………….………………………. 68
Canis Major ………………………………………………………………… 69
The Milky Way ………………………………..……………………………. 71
Deep Sky Gazing ……………………………….…………………………. 72
Chapter 6 - Make Your Own Telescope ……..……….………………………… 74
Conclusion …………………………….…………………….………………………. 76
Recommended Resources ………………………………………………………78
Telescopes Mastery
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INTRODUCTION
Many, many people are fascinated with stars in the night sky. On a clear night when you can see a sky full of tiny lights, it can truly be an overwhelming and beautiful experience. After all, with the vastness of space, it becomes very obvious how truly small we are in the big scope of the world.
When we look at the stars with the naked eye, they are simply twinkling lamps that make for a pretty night. But when you are able to look at the stars and planets through the lens of a telescope, you’ll see a much different sight.
With the help of a telescope, you can see crevices and craters on the moon, the brilliance of the stars, and so much more. There are many, many constellations in the sky – all with a storied history rooted in mythology and with their own stories.
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Why is it called Bum Marketing? Well it's supposed to be so easy that even a 'bum' off the street can do it, and more importantly make money with it, starting from scratch with no money.
Bum Marketing can essentially be broken down into six components: • Find a mostly untapped niche market
• Research a low competition keyword or keyword phrase to target for that marked.
• Find a product that is complementary to targeted the niche and keywords that you’ve decided to use.
• Write an article or series of articles based on the low competition keyword or keyword phrase.
• Submit your article to popular article websites and let it get picked up by the major search engines.
• Earn money!
If you are struggling to make money online… Bum Marketing may be your solution. It has been the contributing factor to helping thousands of people to make their first online sale. And the best part is it doesn’t cost much… in fact it doesn’t need to cost anything at all. That’s the whole point!
One of the main goals of Bum Marketing is to get your articles onto the first page of Google as well as Yahoo, MSN, AOL and others. The easiest way to accomplish this is by writing keyword rich articles for niches and keywords that aren’t overpopulated. A placement on Google’s first page will assure that your article will be one of the first seen whenever someone searches for the keyword or niche your article is targeting.
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Table of Contents
M AKING SENSE OF GOOGLE ADSENSE. . . 1
I NTRODUCTION.. . . . . . . 2
C HAPTER 1.. . . . . . . . . . . . . . . 4
A DSENSE IN DEPTH.. . . . . 4
The AdSense Options................. 4
AdSense for Content.................. 4
AdSense for Search.................... 6
Google AdSense Premium Service......... 6
The Worth of AdSense................ 7
C HAPTER 2.. . . . . . . . . . . . . . . 9
O NE STEP AT A TIME.. . . 9
The Next Step - How to get started...... 9
What’s On Your Site?................. 9
Specialization........................... 10
Maximize Your Potential........... 11
First – Subtle Ads Work............ 11
Second – Placement Equals Profit..... 12
Third – Keywords are the Key... 15
Fourth – The Content Counts... 17
Fifth – Use the Tools................. 19
URL Channels.......................... 19
Custom Channels..................... 20
Server Logs.............................. 20
C HAPTER 3.. . . . . . . . . . . . . 2 1
U SE IT WELL.. . . . . . . . . . . . . 2 1
Knowing and Doing................... 21
Common Sense........................ 21
Uncommon Sense.................... 23
AdSense for RSS and Blogs..... 25
Including AdSense in your Blog 25
AdSense in a Nutshell............... 27
Resources................................ 28
The Tools................................. 28
AdSense Information Websites and Tutorials...... 29
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Introduction
Marketing is a tool used to produce money in by employing different ways of making advertisements visible to the general public. Putting ads where they will be seen by anyone is not enough. Effective marketing is something that places the right ad where the right people will see it. With the internet there is an immeasurable amount of data and advertisements are a part of this.
Advertisements should be geared towards the frame of thought a sites content will be about; for example, it would not be very effective to have an ad for wasp and hornet killer on a site that is all about after market tuning kits and parts for import vehicles. A person who is looking for things to make their car faster or look better is most likely not going to care if they can get a great insecticide at a very reasonable price; hence this is an ineffective ad, it might as well not even be there. Now, if you take that same ad for a spray can of wasp and hornet killer with a 25 foot range, and place that on a gardening, home improvement, do-ityourself project kind of website, the people looking at those pages are more likely to be in a frame of mind where clicking on that ad makes sense. “Hmm, I’m going to be working on the deck the weekend and I have noticed a few wasps nests around, I should probably check out this ad.”
Google AdSense automatically designates what ads will appear on your website according to the nature of the articles found on a given website. Since this is an automated process, you don’t have to do anything to ensure the right ads will be on your site if you should change the content. Ads are matched by this service as was way of producing a supplemental, passive income in addition to the content already found on your webpage. By having good content on your website, using Google AdSense is an easy way to generate revenue by having automatically selected advertisements that correspond to the articles found there.