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The Internet Marketing Star Blueprint: An Exclusive Interview With Chris Elliott:
Quick Note From Liz: I feel so fortunate to have gotten my hands on this gem for you guys! It's a rave interview with a gentleman who normally charges over $1000.00 an HOUR for his vast knowledge of Internet marketing.
This interview is a 'steal' and I want you to really study the contents. I picked up a few more tips myself – just from glancing through it to see if it was top quality enough to share with you – and it’s even better than I’d imagined it would be.
In this outstanding interview that Rob Anderson did with Chris Elliott, you'll see that Chris discusses & shares about everything from list building, article writing, getting published and various other must-know marketing methods.
Knowing how to use these methods will definitely help you succeed with your online marketing. I know this because I use all of them myself... so grab your paper and pen... you'll definitely want to take notes!
(There’s also a bonus Q&A session after the interview, full of more good info!)
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Table of Contents
T ABLE OF CONTENTS . 3
1 .0 YouTube - Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
1 .1 What is YouTube? . 8
1 .2 Why Video is the Hottest Trend on the Internet . . . . . . . . . . . 9
1 .3 How Can Webmasters Benefit From Using YouTube to Get Traffic? . . . . . . . . 1 0
2 .0 How to Get Started Using YouTube . . . . . 1 2
2 .1 How to Get Started Using YouTube – Opening an Account . . . . . . . . . . . . . . . . . . . . . . . 1 3
2.2 How to Get Started Using YouTube – What are the Most Popular Videos?. . . . . . . . . . . . . 1 4
2 .3 How to Get Started Using YouTube – Viewing and Commenting . . . . . . . . . . . . . . 1 5
2 .4 How to Get Started Using YouTube – How to Upload YouTube Videos . . . . 1 7
2 .5 How to Get Started Using YouTube – Making a Name for Yourself . . . . . . . . . . . 1 8
3 .0 How to Use YouTube to Drive Targeted Traffic . . . . . . . . 2 0
3 .1 How to Use Focused Keywords . . . . . . . . . . . 2 1
3 .2 How to Use URLs in Your Video . . . . . . . . . . 2 2
3 .3 How to Get Maximum Exposure . . . . . . . . . . 2 3
3 .4 How to Get Massive Traffic From YouTube . . . . . . . . . . . . . . . 2 4
3 .5 How to Get Your Videos Recognized . . 2 6
3 .6 Driving Traffic to Your Web Site with YouTube - Tutorial Videos . . . . . . . . . . . . . . . 2 7
3 .7 Using YouTube to Reach Retail Customers . . . . . . . . . . . . . . 2 8
3 .8 How a Video on YouTube Can Boost Your Clientèle 3 0
3 .9 Using YouTube Example: Promote Your Counseling Center . . . . . . . . . . . . . . . . . . . . . 3 1
3.10 YouTube Example: How a YouTube Video Can Kick Start
T eleconferencing Consultant Business . . . . . . 3 3
4 .0 YouTube Traffic Tips . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 6
4 .1 How to Avoid Violating YouTube’s Terms of Service 3 7
4 .2 Important Tips and Tricks for Generating Traffic Using YouTube . . . . . . . . . . . . . . 3 8
R ecommended Resources . . . . . . . . . . . . . . . . . . . . . . . . . . 4 0
R ecommended Reading . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 0
A ll-in-One E-Commerce Solutions . . . . . . . . . . . . . 4 0
R ecommended Payment Processors . . . . . . . . . 4 0
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1.1 What is YouTube?
At its heart, YouTube (https://www.youtube.com/) is an online community designed for the sole purpose of allowing people to share their movies with others.
However, it has grown to much more than just a simple video sharing website over the years since its inception and has actually become a full fledged internet phenomenon. These days, the effect of YouTube on society cannot totally be comprehended.
It has been a driving force in breaking news stories, has allowed countless videocasters or bloggers to become household names, and has contributed to many peoples’ fifteen minutes of fame. However, despite all of these positive aspects of YouTube, there is an underlying problem with copyright infringement that still haunts this amazing web domain.
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Table Of Contents
INTRODUCTION...........................................................7
CHRISTMAS TREE DECORATIONS...........................8
CHRISTMAS CRAFTS...............................................14
GENERAL CHRISTMAS DECORATING...................20
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INTRODUCTION
It’s that time of year again – time to get your home ready for Christmas. Decorating can be overwhelming if you don’t know where to start. This ebook will give you 51 great Christmas decorating ideas. Most of these ideas use things that you already have. It’s Christmas decorating made easy! By the time you’re done, your home will be all decked out and ready for Christmas.
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Table of Contents
T ABLE OF CONTENTS . . 3
1 .0 The Internet Marketing Scene Today 7
1 .1 The Not-So-Nice Picture of Internet Marketing . . . . . . . . . . . . . . . . . . 8
1.2 To Succeed in Internet Marketing You Must Move Out of Your Comfort
Z one . . 9
2.0 Developing the Winners Mindset . . . 1 1
2 .1 Rule #1: Invest in Yourself . . . . . . . . . . . . . . 1 2
2 .2 The Principal of Abundance Thinking . . . 1 3
2 .3 Think Cooperation, Not Competition . . . . . 1 4
2 .4 Stop Blaming the Gurus! . . . . . . . . . . . . . . . . . 1 6
2 .5 How to Be Productive and Manage Your Time Wisely . . . . 1 7
3.0 Putting Yourself on the Fast Track Lane in Internet Marketing . . . . . . . . . . . . . . 2 0
3 .1 The Money is in the List . . . . . . . . . . . . . . . . . . 2 1
3 .2 Your Credibility Matters and How to Build It . . . . . . . . . . . . . . . . . . . . 2 2
3 .3 Build Multiple Websites for Multiple Income Streams . . . . . . 2 3
3 .4 Play the Internet Marketing Game - Full Time! . . . . . . . . . . . . . . . . 2 4
3 .5 Start Your Own Inner Mastermind Group . . . . . . . . . . . . . . . . . . . . . . . . 2 5
3 .6 Go High Ticket . . . . . . 2 7
3 .7 Model Your Success after Other Internet Entrepreneurs . 2 8
3 .8 Focus on Marketing . . . . . . . . . . . . . . . . . . . . . . . . . 2 9
3 .9 Automate Your Internet Business from the Start . . . . . . . . . . . . . 3 0
3 .10 Learn How to Outsource Your Work to Others . . . . . . . . . . . . . . 3 2
4 .0 In Closing and Your Call to Action . 3 4
4 .1 Even More Fast Track Internet Marketing Success Tips . 3 5
4 .2 The Final Piece to Internet Marketing Success: Take Action! . . . . . . . . . . . . . . . . . . . . 3 7
Fast-Paced Internet Marketing Success 3
Fast-Paced Internet Marketing Success
R ecommended Resources . . . . . . . . . . . . . . . . . . . . . 3 9
R ecommended Reading . . . . . . . . . . . . . . . . . . . . . . . . 3 9
A ll-in-One E-Commerce Solutions . . . . . . . . 3 9
R ecommended Payment Processors . . . . 3 9
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1.1 The Not-So-Nice Picture of Internet Marketing
Have you ever heard the term, ‘mind your own business’? Sometimes it is used in a rather derogatory way but it really is actually very good advice when it comes to Internet marketing.
Every day a great many new people enter the internet marketing arena. They join the mailing lists of internet marketing gurus who they hope will guide them and then they are simply bombarded with ‘offers they can’t refuse’ by these gurus.
A lot of these offers are nothing more than hype and fluff designed mainly to separate the new marketer from his money. It doesn’t usually take very long for even the most naive new internet marketer to begin to feel used and disillusioned.
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Table of Contents
T ABLE OF CONTENTS . . . . . . . . . . . . . . . . . . . . . . . . . 3
1 .0 Internet and the World of Online Advertising . . . . . . . . . 7
1 .1 Why Use Online Advertising? . . . . . . . 8
1 .2 Online Advertising – The Advantages . . . . . . . . . . . . . . . . . . . . . . 9
1 .3 Online Advertising – The Disadvantages . . . . . . . . . . . . . . . 1 0
2 .0 Free Rapid Online Advertising Methods That Work . . . . . . . . . . . . 1 2
2 .1 Article Marketing and Directory Submission . . . . . . . . . . 1 3
2 .2 Search Engine Optimization . . . . . . . . 1 4
2 .3 Using Blogs and RSS Feeds . . . . . . . 1 5
2 .4 Traffic Exchange Programs . . . . . . . . . 1 6
2 .5 Starting Affiliate Programs . . . . . . . . . . 1 8
2 .6 Even More Free Advertising Methods That Work . . 1 9
3 .0 Low-Cost Rapid Online Advertising Methods That Work . . . . 2 1
3 .1 Pay-Per-Click Programs . . . . . . . . . . . . . . 2 2
3 .2 E-zine Advertising . . . . . . . . . . . . . . . . . . . . . . . 2 3
3 .3 Banner and Website Advertising . 2 4
3 .4 Press Releases . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 5
3 .5 Co-Registration Leads . . . . . . . . . . . . . . . . 2 6
3 .6 Other Paid Advertising Methods That Work . . . . . . . . . . . 2 7
4 .0 Lousy Advertising Methods You MUST Avoid . . . . . 3 0
4 .1 Avoid Anything That Has The Word “BLAST” In It! 3 1
4 .2 The REAL Truth about FFAs and Safe Lists . . . . . . . . . . 3 2
4 .3 Tips on Identifying Lousy Advertising Campaigns . 3 3
5 .0 In Closing . . 3 5
5 .1 Rapid Online Advertising Power Tips . . . . . . . . . . . . . . . . . . . . 3 6
5 .2 Rapid Online Advertising – The School of Thought . . . 3 7
R ecommended Resources . . . . . . . . . . . . . . . . . 3 9
R ecommended Reading . . . . . . . . . . . . . . . . . . . . 3 9
A ll-in-One E-Commerce Solutions . . . . 3 9
R ecommended Payment Processors 3 9
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1.1 Why Use Online Advertising?
There is an old adage that states, “It pays to advertise”. In those long ago days, BC (Before Computers), businesses could open out in the real brick and mortar world in small towns and never pay for one word of advertising.
But those days never existed on the internet and they never will. If you are to have any kind of business on the internet, advertising is just a given. You might have the world’s greatest product but if you don’t advertise on the internet, nobody will be able to find you at all. It really is just that simple. Internet advertising really serves two purposes. First is tells the world that you HAVE a product and what it is and then it tells the world how to FIND you, your website and your product.
The chances of a single person who would be interested in buying whatever it is that you are selling just accidentally stumbling across your website are probably about a bazillion to none. Yes, you have got to advertise if you have a business on the internet.
There are, of course, many, many methods by which one can advertise. There is paid-for advertising and there is also methods of free advertising that actually work. Most business people on the internet find that a combination of both paidfor and free advertising is the best answer.
Table Of Contents
Introduction . . . . . . . . . . . . . . . . . . . 7
Welcome to Internet Marketing Fortune Jumpstart! . . . . . . . . . . 7
Attitude is Everything . . . . . . . . . . 10
The Money is in the Pen . . . . . . . . . . . . . . . . . . . 12
What If I Am Not Good At Writing? . . . . . . . . . . . . . 15
The Ghost . . . . . . . . . . . . . . . . . . . . 16
The Master of Sales . . . . . . . . . . . . . 19
INSERT YOUR HEADLINE HERE . . . . . . . . . . . . . . 19
Testimonials . . . . . . . . . . . . . . 20
Guarantee . . . . . . . . . . . . . . . . . . 21
BUY NOW! . . . . . . . . . . . . . . . . 21
What is a Squeeze Page? . . . . . . . . . . . . . . . . . 26
How to Use Autoresponders . . . . . . . . . . . 29
Make a Massive Income with Blogs . . . . . . . . . . . . 32
Posting To Article Directories . . . . . . . . . . . . . . . . . . . . . 34
Maximize Profits with . . . . . . . . . . 35
Affiliate Marketing . . . . . . . . . . . . . . . . 35
Where to Get Started . . . . . . . . . . . 37
Finding the Right Joint Ventures . . . . . . . . . . . . . . . . 39
Outsourcing . . . . . . . . . . . . . . . . . 40
Conclusion . . . . . . . . . . . . . . . . . . 41
We wish you all the best in your Internet marketing endeavors. . . . . . . . . . . 42
Recommended Resources . . . . . . . . . . . . . . . 43
Recommended Reading . . . . . . . . . . . . . . . . . . 43
All-in-One E-Commerce Solutions . . . . . . . . . . . . . . 43
Recommended Payment Processors . . . . . . . . . . 43
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Introduction
Welcome to Internet Marketing Fortune Jumpstart!
This is a book specially targeted at people who want to start their own Internet marketing business with absolutely NO experience other than writing.
The reason why we wrote this book is because we want to help people who aspire to become Internet Marketers and have decent writing skills to break into the Internet Marketing market faster without going through the hard knocks that we have gone through.
There are many problems faced when starting an Internet business. As I write this book, I sincerely hope that you take this information and make the best of it to earn your fortunes!
How do most people start out their Internet marketing career? Buy an E-course worth $197 or something more expensive? How about spending thousands on an Internet marketing course by the gurus? Is spending money a problem?
Not that there is anything bad with gurus charging high-ticket for their information and services, because you do get access into the minds of successful people. It is well worth the money, but not all of us can afford to pay that kind of price, especially when we haven’t earn a red cent out of our ‘investment’.
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Table Of Contents
Chapter 1: .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
E-zine Publishing Exposed! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Chapter 1: E-zine Publishing Exposed! . . . . . . . . . . . . . . . . . . 8
1.1 What is E-zine Publishing? . . . . . . . . . . . . . . . . . . . . . . . . . 8
1.2 Why Publish an E-zine Today? . . . . . . . . . . . . . . . . . 10
1.3 How Profitable is E-zine Publishing? . . . . . . . . . . . . . . 11
1.4 E-zine Publishing: The Pros . . . . . . . . . . . . . . . . . . . . . . 13
1.5 E-zine Publishing: The Cons . . . . . . . . . . . . . . . . . . . . . 16
Chapter 2: The Starter's Guide to E-zine Publishing . . . . . . . . . . . . . . . . . . . . . . . 19
2.1 The Tools You Need To Start an E-zine . . . . . . . . . . . . . . . . . . . . 19
2.2 Why Getting an Autoresponder Is the Best Asset . . . . . . . . . . . . . . . . 20
2.3 E-zine Publishing Success Mindset . . . . . . . . . . . . . . . . 22
Chapter 3: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 5
Deciding and Planning Your . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
E-zine Theme . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
Chapter 3: Deciding and Planning Your E-zine Theme . . . . . . . . . . . . . . . . 26
3.1 Choosing a Profitable Theme with High Demand . . . . . . . . . . . . . . . . . . . . 26
3.2 Getting a Domain Name with Hosting . . . . . . . . . . . . . . . . 28
3.3 Setting up Your Website and Autoresponder . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
3.4 Should You Offer a Bonus For Subscribing? . . . . . . . . . . . . . . . . . . . . . . . . 32
3.5 Suggestions – Profitable E-zine Themes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
3.6 Examples of Highly Profitable E-zines . . . . . . . . . . . . . . . 36
Chapter 4: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
Getting Content for Your E-zine . . . . . . . . . . . . . . . . . . . . . . 39
Chapter 4: Getting Content for Your E-zine . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
4.1 The Importance of Gathering Content In Advance . . . . . . . . . . . . . . . . . . . . 4 0
4.2 What Type of Content should you be giving? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41
4.3 Time Sensitive Content versus Static Content . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43
4.4 How to Source For Content Legally without Creating your Own . . . . . . . . . . . . . . . . 45
Chapter 5: . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . 48
Getting Subscribers for Your E-zine . . . . . . . . . . . . . . . 48
Chapter 5: Getting Subscribers for Your E-zine . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . 49
5.1 Submitting your E-zine to E-zine Directories . . . . . . . . . . . . . . . . . . . . . . . . 49
5.2 Buying Advertising Spaces in Other E-zines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50
5.3 Swapping Ads – Get More Subscribers with Subscriber . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53
5.4 Tips on Increasing Your Subscriber Count . . . . . . . . . . . . . . . . . . . . . . . . . . 55
5.5 How to Reduce Your Un-subscription Rates . . . . . . . . . . . . . . . . . . . . . . . . . . 57
Chapter 6: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60
Making Money off Your E-zine . . . . . . . . . . . . . . . . . . . . . . . . 60
Chapter 6: Making Money off Your E-zine . . . . . . . . . . . . . . 61
6.1 Do what newspaper Companies Do – Advertisements . . . . . . . . . . . . . . . . . . . . . . . . . . 61
6.2 Make Money as an Authority Figure . . . . . . . . . . . . . . . 62
6.3 Push Your Own Brand into the Marketplace . . . . . .. . . . . . . . . . . . . . . . . . . . 64
6.4 Want to Start Charging For Paid Subscriptions? . . . . . . . . . . . . . . . . 66
Chapter 7: . . . . . . . . . . . . . . . . . . . . . . . . . . . 69
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69
Chapter 7: Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70
7.1 Is E-zine Publishing For Anyone and Everyone? . . . . . . . . . . . . . . . . . . . . . . . . 7 0
7.2 How to Grow Your E-zine and Profits . . . . . . . . . . . . . . . . 72
7.3 The Most Important Advice in E-zine Publishing . . . . . . . . . . . . . . . . . . . . . . . . . . 73
Recommended Resources . . . . . . . . . . . . . . . . . . . . . . . . 76
Recommended Reading . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76
All-in-One E-commerce Solutions . . . . . . . . . . . . . . . . . . . 76
Recommended Payment Processors . . . . . . . . . . . . . . 76
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Chapter 1: E-zine Publishing Exposed!
1.1 What is E-zine Publishing?
E-zine publishing is an online magazine. Much like in real life, it is simply a magazine that is delivered in a digital form. Most of the E-zines today are targeted towards Internet distribution and is meant to promote a website.
Normally, an E-zine usually caters to a particular niche or topic. It could be anything from ‘How to make money online’ to ‘How to train your pet’.
E-zines are distributed to their subscribers normally through e-mail. Normally people send E-zines to be published on a consistent, pre-planned basis. For example, an e-mail will be sent out everyday, every 3 days, weekly, biweekly or monthly.
These E-zines are distributed using an autoresponder. An autoresponder is programmed for every subscriber to receive the e-mails in a chronological format in a sequential order.
This is the biggest difference between an E-zine and it’s offline counterpart – an E-zine can send back issues anytime regardless of when the subscriber has opted in to the E-zine, the autoresponder will do its job of follow-up from the day the subscriber has opted in and will follow through until it’s ‘run’ is exhausted.
Today, the majority of E-zines are website driven. It would be a surprising fact to know that the first E-zines were delivered on an electronic format such as CDROM and delivered to the subscriber’s house by mail.
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Section 1: The Easy Stuff
Before we get into learning how to use PHP, we need to briefly explore what PHP is...but I’m not going to go into some long drawn out history of PHP and why it’s here. Also, it is good to be familiar with HTML before you proceed, as you will need to be able to copy and paste code in web pages.
In the world of the wide web, there are two general types of coding languages: “Server side” and “Client side”. This means that one type is run, or interpreted, on the web server itself, and the other is run in your web browser.
PHP is a Server side language. All of the processing is done on the web server itself, and the result is delivered to your web browser as HTML (which, by the way, is a Client side language). Your web server must also have PHP installed in order for it to work! Most web hosting providers have PHP installed, so if you are in doubt, simply ask them.
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Table Of Contents
Introduction . . . . . . . . 7
R ecommended Advice Before Starting Your Resell Rights Business . . . . . . . . . 9
Day 1 . . . . . . 11
Day 2 . . . . . . 21
Step 1: Decide the name and theme of your E-zine . . . . . . . . 21
Step 2: Write Your Thank You Letter . . . . . . . 21
Step 3: Write 10 Articles . . . . . . . 22
Day 3 . . . . . . 25
I f You Are Truly a Hopeless Writer . . . . . . . . 26
Why 30 Articles? . . . . . . . . . 26
Day 4 . . . . . . 27
Creating your E-report, Step-by-Step . . . . . . . . . 28
Day 5 . . . . . . . . . 31
PayPal Doesn’t Support Your Country? . . . . . . 32
Day 6 . . . . . . . . . 33
Your Main Page (Index) . . . . . . . . . . 33
One Time Offer (OTO) . . . . . . . . . . . . 35
Thank You for Subscribing Page . . . . . . . . . 36
Day 7 . . . . . . . . . . . 37
Day 8 . . . . . . . . . . . 40
Day 9 . . . . . . . . . . . 46
Day 10 . . . . . . . 50
Task 1: Create a Thank You Page . . . . . . . . . . . 50
Task 2: Create a Buy Button with your PayPal account .. . . . . . . . 50
Task 3: Submit ALL of your articles! . . . . . . . . 51
Day 11 . . . . . . . . 53
Day 12 . . . . . . . . . . 55
Day 13 . . . . . . . . . 60
Day 14 . . . . . . . . . 62
Day 15 and Beyond . . . . . . . . . . 64
There you go! . . . . . . . . . . . 64
Recommended Resources . . . . . . . . 67
Recommended Reading . . . . . . . . . . . 67
All-in-One E-Commerce Solutions . . . . . . . . 67
Recommended Payment Processors . . . . . . . 67
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Introduction
Dear Budding Reseller,
Hi and thank you for your wise investment in this 15 day, step-by-step Resell Rights success manual.
In the coming pages, I intend for you to follow a detailed, step-by-step, day-byday, proven Resell Rights plan I have laid out for you, which I have personally tested, done, and reap the results and profits from.
I will be showing you what to do to succeed online as a marketing reseller that the average reseller do not.
As I write this, I find it fascinating, in some instances. For one, it is a plan that almost anyone can follow – you don’t have to be a rocket scientist or even attend college to understand and follow this plan. Hence what I have aptly called “blindly follow your way to proven Resell Rights blueprint”.
Two, this plan is really over simplified, which I hazard a guess that most resellers overlook some of hidden gems covered in the 15 Day plan. I will be guiding you within the 15 Day plan in doing what the average reseller do not do, which is responsible for the cutting edge between those who succeed and those who do not.
Don’t worry about the fact that there are thousands of resellers out there with the same product, because I remind you, too, that not everyone will do it right when it comes to reselling. You have gained an immediate edge over other resellers just having a copy of this manual in your hands!
There is hardly any guesswork and planning required on your part, because you will find them all right here, within the coming pages. I will also show you what and where to outsource for all the things you need to get started for under $200.
Be forewarned, though, that because your maximum investment is only as little as $200, this can spell investing more effort on your part.
With that said, it’s game time.
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Table of Contents
1.0 Introduction to E-zine Publishing 6
1.1 E-zine Publishing in Internet Marketing Today 7
1.2 E-zines vs. Conventional Newsletters 7
1.3 The Pros of E-zine Publishing 8
1.4 The Cons of E-zine Publishing 9
1.5 How E-zine Publishing Can Bring in Good Business 10
1.6 Busting the Myth about E-zine Publishing 11
2.0 Publishing Your Very Own E-zine 13
2.1 What You Need to Start Your Own E-zine 14
2.2 Planning Out Your E-zine Topic or Theme 14
2.3 Creating E-zine Content 15
2.4 Age-Old Question: Do You Need a Website for E-zines? 16
2.5 Formatting and Managing Your E-zine Issues 17
2.6 Setting Up Your Auto Responder for Your E-zine 18
3.0 How to Get Subscribers For Your E-zine 20
3.1 The Quick Way: Affiliate Marketing 21
3.2 Advertising Your E-zine in Other E-zines 22
3.3 Making Use of Traffic Exchange Programs 23
3.4 Turning Every Web Page into a Lead Collector 24
3.5 Cutting Cost with Effective Ad Swaps 25
3.6 Using Articles to Build Your List 26
3.7 Leveraging on Viral Reports to Get Subscribers For Your E-zine 27
3.8 Other Known Effective Ways to Get E-zine Subscribers 28
4.0 Building Relationship with Your E-zine Subscribers 29
4.1 Make Your E-zine Issues Personalized 30
4.2 How to Involve Your Subscribers in Your E-zine 31
4.3 How to Deal with Nasty Subscribers 31
4.4 Are Freebies Good for Relationship Building? 32
4.5 The Importance of Double Opt-in for Your E-zine 33
5.0 Making Money From Your E-zine 35
5.1 Selling Advertising Space in the Compounds of Your E-zine 36
5.2 Making Money from Endorsing Products to Your Subscribers 37
5.3 Other Known Methods of Monetizing Your E-zine 38
6.0 In Closing 40
6.1 E-zine Publishing Tips 41
6.2 Role Models E-zines in Internet Marketing 42
Recommended Resources 44
Sample Content Preview
1.1 E-zine Publishing in Internet Marketing Today
For many years, naysayers speculated that e-zine publishing in Internet marketing was dying a slow, cold death. And yet, surprisingly, it has only become more popular, as people realized that building and marketing to a list was by far the most effective way to close sales and to get repeat sales.
E-zine publishing in Internet marketing today is very similar to what it was in the past. The general purpose of publishing an e-zine is to collect a list of email addresses and names of people generally interested in the product or service niche to which you market.
You then use the e-zine as a means to pre-sell subscribers. As you send out more and more free and useful material, they will come to trust you – to believe that you really do have the ability to help them with whatever problem they are trying to solve.
This is much more effective than attempting to close sales immediately, as many sales pages attempt to do. Most people must be exposed to a product repeatedly and must talk to a sales person repeatedly before they will settle on a single product or service. This is especially true if the price tag on that given product or service is out of their normal, comfortable spending range.