Table of Contents Chapter 1: Introduction . 7 Chapter 2: Content Marketing .... 10 What is Content Marketing? .. 10 Why You Need to Implement Content Marketing 11 How To Write an Engaging Blog Post .. 11 Chapter 3: SEO .. 16 Keywords 16 LSI (Latent Semantic Indexing) ... 18 9 Other Elements to Optimize For Search Engines ... 19 Should You Only Target One Keyword or Keyphrase? .. 19 3 Types of Keywords You Need to Know About ... 21 How to Find Keywords Using The Google Keyword Planner Tool . 21 Other Keyword Research Tools To Consider .. 24 Which Keywords Should You Go For? .. 26 Backlinks . 27 Value.. 29 Rich Snippets .... 31 Chapter 4: Social Media Marketing . 34 Value.. 35 Selling the Dream ... 36 Community ... 37 Integration .... 38 Consistency . 39 Chapter 5: Paid Advertising .. 41 Facebook Ads and Google Ads .. 41 PPC Explained .. 42 Video Ads 44 Chapter 6: Building a Brand That's Memorable . 47 The Importance of a Strong Brand to Bring Everything Together . 47 How To Create a Memorable Brand 50 Chapter 7: 5 Powerful Types of Content to Try . 54 YouTube Content ... 54 User-Generated Content .. 57 Podcasts . 59 Infographics . 61 Courses .. 63 Chapter 8: Conclusion . 66 Sample Content Preview Which Keywords Should You Go For? The aim is to look for keywords that have a high volume of traffic, but not too much competition. As with most things, the more established your site is (meaning it has "domain age" as well as lots of backlinks and tons of content), the more easily you'll be able to go after the highest-ranking keywords. A great strategy then is to view this as a ladder. When starting out, go for the low-hanging fruit. Aim to get to the top of Google for those terms that are a little more obscure, but that could still get you a few hundred visitors per month. This will then help you to establish yourself a little in the eyes of Google, which will, in turn, then allow you to go after slightly more popular links! Another extremely important thing to consider is the matter of "intent." Intent refers to the intention of the person searching for the keyphrase: what are they looking for and why? This is very important because it is what will ensure you attract the right people to your website. For instance, someone might phrase a term differently depending on whether they want to buy something or just ask about it. "Hats online" AND "buy hats online" are probably keywords that suggest a person is looking to buy a hat. If you have a hat store, then this can be a great way to get people to your site! But if you have an article that is all about hat style, then calling it "hats online" will likely mean you get the wrong type of person visiting your page. This can, in turn, mean that they leave that page very quickly, which in turn means your "bounce rate" will be high (meaning people leave your site before they have spent any time there). A high bounce rate significantly hurts your reputation in Google's eyes, and it means that Google will stop recommending your site when people search for related terms! It's not just about what you can rank for then: it's about understanding your visitors and what they might be looking for. Backlinks Backlinks play three important roles in Google's systems. Firstly, they allow Google to find your content in the first place. Google trawls the web using programs called "spiders" or sometimes "robots." These programs work by following links to move from one website to another. So by having as many backlinks to your website as possible, you make it easier for Google to find you and therefore put you in the index. At the same time, Google looks at links as another way to know what your site is about. If your site has lots of links coming from sites about fitness, then it will assume that your site is also about fitness! Finally, Google will look at links as testimony. Links suggest quality because people don't tend to share links to websites that they don't think are very good! The more backlinks you have to your site, the more Google will consider your site to be important and valuable. Much MORE importantly, though, Google will also want to see that your links are coming from pages that it already trusts. For instance, if you have a link from the BBC, Google will consider that to be endlessly more worthwhile than a link from a website that is full of spam. Looking for links that Google is known to trust is perhaps the single best way to increase your chances of climbing the ranks. One way to do this is to look for links with .edu and .gov TLDs. Another option is to look for the sites that Google commonly features in the SERPs. Finally, look at the top competition that you want to beat and then use a backlink checker that will show you the links point at that website. You can then try to get those same sites to link to you – as you know that they a) will give out links and b) can help you get to where you need to be! The best way to get backlinks from other sites? Guest post! That means writing a high-quality article for that website, then giving it to the website for free in exchange for a link that will point back to your website. This strategy has been used online for a long time, but it is still highly effective. Not only does this gain you a link back from a site in your niche that is high value, but it also helps you to build important relationships that can help you to succeed. You'll gain direct traffic from the recommendation that comes from being on a high-quality website.

Sample Content Preview Human beings do everything for a reason. What is the difference between a person that goes all out to achieve their dreams and someone that tries their best? Well the first person is completely driven – they are inspired and motivated to achieve their dreams no matter what. The second person is nowhere near as committed as this. So what does all of this mean? What it means is that when you set your goals you need to have a strong reason as to why you want to achieve them. It has to be a strong reason because weaker reasons won’t cut it. Here is an example. A woman decides that she wants to set a goal to lose 20 pounds in 3 months. She communicates this with her friends and family and they ask her why she wants to do this. She replies “I want to fit into that summer dress I bought a few years ago”. This is a weak reason for her goal. How important is fitting into that summer dress really for her? It’s probably not that important right? OK she looked good in the dress and it cost her money but is this reason really going to motivate her to eat the right things and participate in an exercise routine every day? Contrast this to a reason like “I want to lose those 20 pounds so I can feel super sexy and turn heads wherever I go”. Would that inspire and motivate you more than just fitting into an old dress? Of course it would! Human Behavior is Driven by Emotion We have thoughts in our heads and these make us feel a certain way. Some of these thoughts will stir strong emotions within us and make us take certain actions. A single man sees a beautiful girl at a party. He is captivated by her beauty and wants to get to know her. The thoughts in his head stir up different emotions. On the positive side he can see himself walking around with this gorgeous girl on his arm. He would have so much love for her and literally do anything for her. The negative side of this is that he has seen several guys approach her and be rejected. Rejection is not something that he really wants to deal with. So what does he do? He plucks up the courage and goes over to her. He comments on how nice her hair looks and that she shouldn’t be alone. While he is doing this his body is preparing itself for the feeling of rejection but he pushes through this. The girl likes him and they spend the evening together. Why did the man choose the positive emotion over the negative? He did this because the feelings were stronger to him. Stronger emotions will always trump weaker ones when it comes to our behavior. Think about the woman that wanted to lose 20 pounds. It is her birthday and someone brigs a delicious birthday cake to her house. She is salivating over this cake but knows that she shouldn’t eat even the smallest portion of it. After all she wants to fit in that summer dress again. She rationalizes all of this in her head and then thinks “who cares about the dress it’s my birthday!” And of course she will eat some of the cake and put her weight loss progress back considerably. If she wanted to lose the weight to be sexy and turn heads then do you think that she would respond in a different way? We think that it is more likely that she will reject the offer of the cake if that is her reason for losing the weight. The emotion is very strong in this reason and it will probably win the day. You need a Strong WHY We have all done things where we had to push through the pain barrier or overcome very big obstacles to achieve something. The thing that gave us the strength and tenacity to do this was the reason “why” we were doing it. It would certainly not have been easy for the man to approach the pretty woman at the party. Having seen a number of guys fail miserably his mind would be telling him that he would be rejected as well and that is a whole bunch of pain. But he ignored his mind and the tension in his body and went for it anyway. He had a very strong “why”. In our example the man succeeded and spent the evening with the woman. It could have gone wrong for him as well of course – but the main thing to note here is that he took action because his “why” was so strong. This guide is all about the power of finding your “why” and how to use this to get what you really want from life. If you set any goals and you don’t really know why you want to achieve them then you are in for a rough ride. Maybe you are setting these goals because you have been influenced by others. Your friend is the same age and she is training to run a marathon. So why shouldn’t you do the same thing? If she can do it then you can do it. But your friend has a very strong “why” for running the marathon. You are just doing it because she is and you are not very likely to succeed. Or perhaps you think that it is just the right thing to do. You have learned over the years that it is important to save money and not waste it on frivolous things. But you yearn for that new car and it is very tough for you to overcome this urge. It is a strong “why” and “doing the right thing” is very unlikely to stop you buying the car. In the next chapter we will take a deeper look into the importance of your WHY… Every day of your life you do certain things. When you get up in the morning you take a shower and brush your teeth. You go to work and do things that the company or organization wants you to do. When you return home of an evening you may eat some dinner, watch TV and then go to bed. So think about this for a moment – you know “what” you do, and you know “how” to do it. But do you think “why” you do these things? Why do you have a shower every morning? Why do you brush your teeth? Why do you do certain things at work? Why do you watch TV when you return home? Essentially the “what” and the “how” usually come pretty instinctively. The “how” part may require you to learn and practice but after a while this becomes an automatic thing to do. But what about “why” you do all of these things? Sometimes the “why” is pretty obvious. If someone was to ask you “why do you shower in the mornings and brush your teeth in the morning?” you would probably answer “because you don’t want to be dirty and you want to smell nice”. Other times the “why” is not so obvious. Why do you sit in front of the TV at night while other people are in the gym or socializing with others? If you really think about it then you may say that “ the TV relaxes you” or “it is something that I have always done”. Doing things at work that you don’t enjoy doing is interesting. Most people will say “if I don’t do it I will get fired” which is a fair comment. But have you ever wondered why your employer asks you to do certain things? A lot of people will say that they really don’t care about this and all they want is their salary at the end of the month.

Sample Content Preview No Special Tools To Download Or Install You will find that these sites are created to be extremely user-friendly. You don't have to download an update if one is necessary. It's all done behind the scenes. You don't have to know HTML, although it can help to differentiate your offerings from others. You don't have to install a specific browser, as they work with most Internet browsers. You don't have to be very technical at all for the most part. It's all done for you by the staff of the online 3rd party site. They understand that their users are not programmers, and they don't expect you to download software programs or to install them either. However, they will offer software features that anyone can learn to use, and you can become a super user without having to really become a technical expert. OPEN YOUR BROWSER AND GET STARTED All you have to do to get started with 3rd party sites is to open your Internet browser and navigate to their main URL. They will have an area where you can register with them as a seller, and it will be pretty obvious what button or link to click. Instead of running programs, installing software, or selecting templates, all you have to do is to set up an account by giving them some basic information that is already preformatted as a form for you to fill in. It's really that easy. LIST YOUR PRODUCTS Once you have an account, and they know where to send the check to, you can start listing your products. You will be limited to the terms of service for that particular site. No firearms are allowed to be sold on eBay.com, for instance. Know what you can and can't sell by reading the terms of service that comes up when you first register. If you try to sell something that is prohibited, your account will be suspended. Aside from that, it's pretty easy to list your products, and the sites have tools that make this process very easy. For Amazon.com, all you have to do is to put in an ISBN number for it to pull up the book title, and then you can add information on the quality of the item in your possession that you wish to sell secondhand. That's definitely something you won't have with a standard website, yet with 3rd party sites, these types of tools are common. Whatever makes it easier for their sellers to list their products gets them to list more, which means more commissions for them. It makes sense to provide more When To Use 3rd Party Sites To Sell tools to facilitate listings. If you make a lot of sales, premium tools are made available to PowerSellers on eBay.com. Third party sites will try to support your selling activities as best as they can. Search-Friendly Listings If you were to put up your own website and then get some good tools for listing your items, like an e-commerce cart, it still isn't going to give you the same exposure as a 3rd party site. The reason for this is that many of these sites are crawled by Google and other search engines frequently. They know that new sale items are coming up every day, and people want to find the listing if they input a description into their search engine for a particular site. That's why they're heavily favored in search engines, in some cases, especially eBay listings, due to the amount of interest and the credibility this 3rd party site has already established. In comparison, your own personal website, while fancy and slick, needs time to build up the same credibility and interest from search engines. If you want to eventually develop your own site, it doesn't hurt to start by marketing some items on 3rd party sites and then having a reference URL back to your site. That way, you get the advantage of the search-friendly listings of 3rd party sites, but also start to develop your own personal following that will help you with search engines later on. THINK LIKE A BUYER When you build your listing, think like a potential buyer. Try to make it easy for your listing to be seen before others’ listings on the same site. Third party sites will sell their high visibility features, from bolding to highlighting, or featured listings. You can actually buy these, as well as buy multiple image files. You might get some of these items for free if you progress up their ladder of stellar sellers, but until then, you will probably have to buy the additional features. That's why it isn't just words that sell online; it's also how you use those words. Include keywords that people are searching for in the heading and subheading of your listing. Try to describe your item in words as best as possible. Make sure the listing is accurate too, as you will be held to your word, and it can affect your standing in the community if you misrepresent a product that sells. Pay close attention to the heading, as this is what people see of the listing first. Similarly, the image file is very important, as that is the next thing they will look at. While 3rd party sites won't take pictures for you, they try to provide the best guidelines to help your pictures be at their best. You can buy the When To Use 3rd Party Sites To Sell option to list more than one image, and that can be a way to help differentiate your listing from others. Keep in mind that while 3rd party sites offer many perks, they can cost you in terms of additional fees that eat into the final selling price of the product. Take that into account when structuring your sale on these sites. When You Want An Instant Audience Third party sites that are well-established have a large audience of fans and frequent visitors that will come back again and again. This is one of the main advantages of using third party sites when you can't generate the same traffic as these established sites. As the saying goes, “If you can't beat them, join them.” That's exactly what millions of business vendors are doing to help generate interest and sales at a site that already has a large audience, instead of trying to build their own high-traffic site. Of course, the hope is that by aligning themselves with a major player, they can siphon off some of their buyers back to their own sites eventually and not have to pay commissions on their sales. Until then, a commission is a small price to pay for a higher volume of sales from increased opportunities.

Sample Content Preview Affiliate marketing is a great complement to any other business model. Basically, you recommend products and services to your readers, and every time one of them makes a purchase through your referral link (a piece of code inserted in your blog), you receive a commission. Commissions can range from a few percent of the purchase price, to upwards of 50%. Physical products usually have a lower commission rate, while digital downloads have higher commissions. The upside of affiliate marketing is that it’s simple. If you’re estab-lished as an expert in your industry, you likely already tell people what products and services you use in the course of your business. You’ll continue to do the same… only now you’ll get paid for it! THERE ARE a number of widely-known programs online to find prod-ucts and services to promote. Some of the most popular are: Amazon, https://affiliate-program.amazon.com/. Shareasale.com Clickbank.com CommissionJunction.com You can also google the industry you’re in, along with “affiliate programs,” such as “scrapbooking affiliate programs” to see what other retailers and programs are available for you. WHEN PROMOTING products through affiliate programs, there are a few things to keep in mind: Only promote products you believe in. If you start promoting any product under the sun, whether or not you’ve tried it yourself, you’re going to lose credibility and trust with your audience. You want them to believe that you have their best interests in mind – and that means only recommending products you know and trust. Give value. To have a viable business, you must offer value. How can you make it easier on your readers to buy the products they want and need? Can you give more details so they can make informed buying decisions? Can you offer coupons or tell them where to get the best deals? Or maybe you can perform a full review so they can evaluate products before they buy. Figure out a way so you’re adding value to the purchasing process. Promote the products. You can’t just throw up a bunch of links or even review posts and expect to see massive traffic and sales. Instead, actively promote your affiliate links through social media, article marketing, and more. For instance, if you write a blog post comparing two popular vacuum cleaners, link back to the post from other blog entries and promote it on Facebook, Twitter, and even YouTube. Because of its versatility, affiliate marketing is the perfect addition to any blogger’s repertoire of money-making methods. You can spend as much time or as little as you like, but it’s a method worth considering. PROMOTE ONLINE AUCTIONS One of the very first ways for “ordinary” people to make money online was through eBay. Whether you were selling used maternity clothes, car parts, or collectibles, eBay promised millions of eyeballs, brought directly to your goods, allowing you to sell virtually anything with a minimum of hassle. Adding auctions to your blog is a great way to make some extra cash, and eBay makes it easy with a plethora of simple tools. The best part: You don’t even have to create your own auctions! You can pull in auctions for items related to your topic or subject matter with RSS feeds, product feeds, or directly from auction listings. The first thing you have to do is to join the eBay affiliate program (go to www.ebaypartnernetwork.com for more info). Then you can use eBay’s tools to pull specific feeds into your blog. You can include live eBay listing information, direct links to auctions that might be of interest to your market, and a host of other options. Of course, if you have your own products to sell, all the better! Sign up with eBay, and then you can list your products and show the auctions in real time on your site, letting your readers know that your wares are going, going… sold to the highest bidder! When promoting auctions as an affiliate, the advice to know your products, provide value, and promote your affiliate links holds true. And if you’re listing your own products and showing your auctions via your blog, it’s even more important to spread the word and drive traffic to your website and auction. More traffic will result in more action on your auctions, which in turn leads to higher selling prices. I nformation products are digital, audio and video based products, typically delivered electronically via download. Tens of thousands of people make their living online selling “virtual” products in industries as diverse as eldercare, test preparation, scrap-booking, and pet care. If there’s a group of avid people online and you can identify their needs, you can create a product to meet those needs. SELLING information products is a natural extension of blogging. You’re already building your audience and creating information for them, so sometimes creating a product is just a matter of pulling together information you’ve already written or recorded and repack-aging it. Here are some of the most common information products: Consolidate blog posts on a certain topic into an eBook. For instance, Darren Rowse’s 31 Days to Building a Better Blog (https://www.problogger.net/31-days-to-building-a-better-blog/). This information was originally shared as a series of blog posts, and Darren repackaged them as a for-sale product. Record a webinar or teleclass. Hold a free call on your topic of choice, record the event, and then sell it as a digital download with a call guide or FAQ sheet. Record an interview with an expert. Take advantage of someone else’s expertise by interviewing them, recording the conversation, and then marketing the resulting audio to your readers. Bonus: If your interviewee has a rabid fan base of their own, you may be able to capture some of their market’s ears – and wallets! Record screencasts. Are you a Photoshop whiz or video editing expert? Record yourself showing your stuff with Camtasia or Jing and sell the tutorials in a batch or individually. How-to sells!

Sample Content Preview WHERE DO YOU STAND? This is the first thing that you have to think of. Either you will be creating a completely new website or blog to market a said product, or you will be integrating it into your already existing site. There are pros and cons to both of these. PROMOTING products on an already existing site If you already have a site or a blog up and running, you are lucky in that you would already have a certain ranking with Google. You can focus your attention on your one site and over time you can get quite a high ranking with all search engines. The advantage of this model is that you already have a certain amount of traffic that you are getting on a daily or weekly basis, which means that the chance of you getting a sale quickly is higher. In addition, if you have more than one product in your site, even if you put in activity promoting one product, all the other products will reap the benefit. You just have to concentrate on improving the ranking of your one site so that you increase traffic. Once you do this, if you have made a good choice on the products and if you have designed your web page well, the sales will come. 4 IAN DEL CARMEN The other side to this is that you will have to pick and choose the kind of products that you can promote. For example, if you have a website that reviews dishwashers, you cannot start selling air condi-tioners there. You can take your pick of any dishwasher to promote, but you are pretty much limited to only one product category. Of course, you can try to work around this by creating a general-ized website where you can promote anything you like. The problem with that is that such sites have no focus at all. If you want to sell home appliances, beauty products, herbal medicines and books all in the same place, you will have to choose a name that is very general, like “Amazon.com” for example. Unfortunately, it also takes that much more work to bring it to the notice of search engines first and then to the notice of the public. When a person is looking to purchase anything online, he or she is apt to click on the link that carries the name of the product that they wish to buy. For example, if you name your site www.xyzre-view.com people will realize that your site is providing reviews about the product xyz. If on the other hand you name your site www.pur-chaseproductsonline.com nobody knows if you are connected in any way to the product xyz and will not click on it. Furthermore, even the search engines will lower your ranking because they tend to give the highest ranking to those sites that carry the search string in the site name itself. BUILDING separate sites for different products This is the second option open to affiliates. They can choose to create different niche websites and then actively push their product online so that over time they get a good ranking with search engines, consequently resulting in increased sales. This tactic is a good option in that everything about it is a posi-tive. You can choose a site name that carries the keyword in the name of the site itself. As mentioned previously, sites that carry the keyword in their address not only have a good chance of getting high up in the rankings, but are also the ones that are clicked on more frequently. You will be targeting a certain product and can focus your atten-tion on that single product, helping you build a good site, one of the prerequisites to getting traffic. Consumers online will only remain and read what you have written if the site looks nice and if the content is worth reading. By focusing on a single product, you are able to provide targeted content, what people are looking for. This increases your conversion ratio. On the other hand, you will have to create a different site for every product that you promote. This will increase your work a hundred fold because instead of having one site where you can sell five different products, you will have one site selling one product. This means that if you want to sell a total of five products, you will have to create five different websites, and work on all of them so that they all start becoming income streams for you. It is a little difficult to decide what to do, and many people prefer to go the latter way, creating different sites for different products, because even if it is more work, it gives you more returns. This is the most common advice that you get with regards to affiliate marketing. Focus is everything and if you do not target one thing, a niche or a product, you cannot hit anything. Yet, this is not always the case because if you create a generalized site but are willing to work on it for some time, you are creating a brand, and over time people will start to recognize the brand. Once this happens, the sky is the limit on what you can promote. Amazon.com is a simple case in point. The company was started in 1995, but did not show any profit until the fourth quarter of 2001. At that time profits were a modest $5 million on a turnover of nearly $1 billion. Now, just nine years later, it is growing at a rapid 14% while retail sales are struggling to post 2.5% growth. Their profits have grown to more than $2.4 billion, and are still growing. Yet, it is impor-tant to note that it took six years for them to become profitable. WHERE DO YOU LOOK FOR PRODUCTS TO START PROMOTING? Once you have the first question out of the way, the next one is to start looking around for products to promote. This is really not as easy as many people say it is and requires a lot of effort. There are not too many places where you can look for products and most of them are known. Below we will take each of these and individually discuss their pros and cons. Google AdSense This is one of the easiest ways to spot products to sell. Whenever you type out any search string, you will get sponsored ads on the right hand side of the page. Usually these ads would have been put up by affiliates wanting to increase traffic to their websites. For example, if you type in “Herbal beauty creams” in the search bar, you will get five ads on the right hand side of the results page. Barring one, all the others are affiliate sites that sell different kinds of herbal beauty products, and just looking at the different products they sell will start you off on your search for products to market.

Sample Content Preview HOW KEYWORD USAGE HAS CHANGED In the past, keywords were used in meta description tags to give a search engine the hint about what the page talked about. Black hat marketers began to exploit that vulnerability by adding highly searched keywords into that area and basically making that criteria useless to Google. Thus, Google decided to downgrade that criterion, and as a result, keywords are evaluated as a percentage of the actual content on the site for relevancy, not for just showing up in coding. If you know how the search engines rate keywords, you can still game the system a bit, but not without actually creating content that has some value. That's the entire point. Here are a few things to know about keywords when you are writing content for SEO. STUFFING IS ONLY FORTURKEYS Stuffing tastes great at Thanksgiving time, but stuff too many keywords into your content, and you'll get a rapid case of indigestion when Google sandboxes your site. The moral is clear: Stuffing is only for turkeys. This might have been a great black hat technique in the past, but today, Google's analytics are so powerful that they not only look for relevant keywords on your pages, but they also determine how often and where you've placed them. On average, if you put more than 2% of your content as a single keyword, it will count against you, not for you. That means that if your page is a 500-word blog post, at most, any single keyword should not show up more than 10 times. Between 5 and 10 times is average and expected; anything else is considered as stuffing. USE YOUR KEYWORDS CAREFULLY You can put the keywords anywhere on your page, but they count more towards relevancy in the search engine analytics when they are placed in headers near the top of the article and are bolded. These actions indicate to the analyzer that the topic is important to the writer and will carry more weight in the search engine. Matching keywords to powerful keywords that you've already researched as having a high searchability and low competition is also an easy way to get a higher ranking. It's not just the amount of times you use the keywords, but what keywords you use that determine your SEO ranking. If you use a highly competitive keyword, it doesn't matter if you follow all of the guidelines, as other people have mined that attention long ago. You'll automatically fall near the bottom of the SERPs. Pay attention to how to find good keywords in order to attain higher rankings in the search engines. HOW TO SELECT YOUR KEYWORDS When you first start out, you might want to hire a company to develop a list of keywords for your SEO activities. It's going to take some time for you to understand what makes a good keyword selection, and during that time, you don't want to put up content that has no keywords. As you use those, you can start to look at some of the tools and techniques to develop your own keyword lists that you can give to your staff writers to include in their online content. THE GOOGLE KEYWORD TOOL This tool is available online at: https://adwords.google.com/select/KeywordToolExternal. It is created to help online marketers using the AdWords program to create effective marketing campaigns. By entering a keyword or phrase, the Google Keyword tool will give actual metrics that have been measured by Google on various characteristics of that and other similar keywords. For finding rich keywords that can help you gain maximum exposure, it is a first stop for any budding Internet marketer. After entering the keyword or phrase you are researching, the tool pulls up the advertiser competition and search volume as the default listing. You can modify this listing by pulling down the list box at the top that says, ”Choose columns to display.” From that list, you can expand the elements that are shown for each keyword and derivatives of that keyword to include CPC (cost-per-click), ad position, volume trends, and the time when the highest volume occurred. All of this is important information for figuring out if the market for that keyword has been saturated and the competition is too stiff to really help you with search engine placement. Take a look at this tool and see if you can find high CPC keywords with a high search volume and low advertiser competition. These are the keywords that will get you noticed quickly IT'S NOT GUARANTEED There is no guarantee that the keywords you pick today will remain popular tomorrow. That's why the best websites for SEO are constantly evolving and updating their content. Fresh content is the best way to ensure that the search engine spider is constantly checking back and getting you noticed. Stale, old content is not only a turn-off to your readers, but tends to drop your site in search engine results pages due to a loss of relevancy. Even using keywords for just a short period isn't going to do the trick. You have to be consistent and build upon the strength of your website’s SEO over time to be truly successful in implementing these techniques. GET THE SEO SCOOP FROM YOUR COMPETITORS You may be new to this whole SEO thing, but your competitors are probably not. At any rate, you should always do a little market research on what your competitors are doing to stay ahead of the game. This comes to keyword research and SEO strategies too. You may find that you are selling the exact same products and services, but they're able to generate massive Internet exposure and sales while you're lagging behind. That's probably because they know something that you don't: How to optimize their pages to get attention. Why not check out what your competitors are doing and copy the strategies that are working for them? It can only make you more competitive too. THE NEAT SPY KIT Ever watch those spy movies where the secret agent gets a neat spy kit that is complete with a steel-cutting laser pen and exploding cuff links? Well, you can get your own kit too to spy on your competitors online! It just takes some understanding of what services are out there that can make spying on others online a snap! WebCeo.com offers a software product that not only helps you develop keyword lists, but also shows you how the competition stacks up against your choices. You can get valuable information on how to develop a good SEO strategy using this program, even if it comes with a small cost upfront. It is an investment that will pay back dividends.

Table of Contents Introduction 04 Chapter 1: What Is Instagram Marketing All About? 06 Chapter 2: Optimizing Your Instagram Profile For Doing Business 11 Chapter 3: Researching The Best Hashtags And Topics For Your Instagram Campaigns 15 Chapter 4: Creating A Basic Instagram Marketing Post Or Product Teaser 19 Chapter 5: Promoting An Instagram Post From The App 23 Chapter 6: Using Instagram Stories To Raise Product Awareness 27 Chapter 7: Repurposing Your Instagram Content For Other Platforms 31 Chapter 8: Using Instagram Live For A Product Reveal 35 Chapter 9: Promoting A Facebook Post On Your Instagram Account 40 Chapter 10: Running A Facebook Video Ad On Your Instagram Profile 45 Chapter 11: Running A Product Catalog Ad On Instagram 48 Chapter 12: Instagram Marketing Tips For Brands And Businesses 53 Chapter 13: Creating The Type Of Instagram Content That Customers Love 57 Chapter 14: Tips For Capturing And Editing The Perfect Instagram Photo 61 Chapter 15: Using And Understanding Instagram Insights To Track Your Performance 66 Chapter 16: Proven Instagram Marketing Strategies To Try 71 Chapter 17: Instagram Marketing Do’s And Don’ts 76 Chapter 18: Instagram Marketing Premium Tools And Services To Consider 80 Chapter 19: Instagram Marketing Success Stories 85 Chapter 20: Instagram Marketing Frequently Asked Questions 91 Conclusion 95 Top Resources 96 Special Offer 97 Sample Content Preview Chapter 1: What Is Instagram Marketing All About? Hey there everyone! Welcome to “Instagram Marketing”, the ultimate Instagram Marketing crash course for anyone who wants to learn how to use Instagram to build their online presence and grow their business. We want to thank you for picking us as your guide in this exciting journey, as well as congratulate you for your decision to improve your online marketing game. Here you’re going to learn all you need to launch and grow your brand or business on Instagram, how to reach the perfect type of customer, and how to generate more profits with advanced-level strategies. But first, let’s start with the basics. What is Instagram Marketing? Instagram marketing is quite simply the use of the Instagram platform and its features to market your content, your brand, your products, your services, and your business. Content creators, brands, marketers, and businesses have learned how to use it to share stuff like pictures and videos in a way that is so casual that immediately engages, which makes it the perfect platform to promote and sell through visual discovery. Instagram marketing is a combination of organic social media marketing strategies, visual discovery, and built-in advertising features that are unique to the Instagram ecosystem. How Does It Work? Instagram marketing works great because it lets you showcase your products with images, and because it helps you create brand awareness through photos and videos that you can use to tell stories, or to highlight the coolest parts of the lifestyle that you want customers to associate with your brand. You can leverage Instagram’s scrollable gallery format to grab the attention of users with a powerful image or video that makes them stop to check your post. Once you’ve captured the attention of a user with a visual element in your post, the next step is to make them take action. Instagram helps you in this step by letting you add copy, captions, calls to action, and hashtags into your post. This is how you can drive people to a landing page, or to comment, or to click on a hashtag to discover related content. This simple method is very effective to drive awareness, engagement, and action in basically any business-to-consumer niche, and it works because it helps the user make an instant visual and emotional connection with what you’re trying to sell. For example, if you’re running a baking shop, you can post photos of your sweets to Instagram two or more times a day, and you can optimize your image posts with hashtags related to that business as well as with geo keywords that’ll help potential customers in your area to discover your shop. Couple that with behind-the-scenes videos to give your shop an air of coolness, and soon you’ll be attracting new customers to your shop. Other powerful features such as integration with Facebook Ads can help you take your business to the next level because they let you run paid ads and promotions across Instagram, Facebook, and many other places around the web. Why Should You Consider Instagram Marketing For Your Business? ✓ Instagram is BIG and active. There you’ll find over a billion active accounts,worldwide, every single month. This gives you a great opportunity to expand your business to a larger and possibly global audience. ✓ 90% of Instagram users follow and interact with business accounts. ✓ Of those, at least 30% have purchased products that they have seen on Instagram! ✓ Instagram helps you to showcase your products or services in a very casual way thanks to its unique creative tools and immersive formats. ✓ Instagram enhances the way you reach people with your message along the customer journey. ✓ Instagram allows you to create a profile that is visually appealing and where you can add a backlink to your business website, or any other landing page. ✓ It integrates with Facebook Advertising, which will help you to explode your reach and sales with ads that are cheap and high-converting. What’s The Future For Instagram Marketing? Instagram is working on amazing features for businesses as we speak. One that is worth looking forward to is integration with Facebook’s “Brand Collabs”, a platform where content creators can find brands that they can partner with. Another cool feature Instagram is working on is running Instagram Shopping posts as ads, which are posts that feature products that people can purchase with a single click. This can be a tremendous opportunity for independent product creators and small retail brands on Instagram to increase their sales. The future looks bright and profitable for Instagram marketers, so, are you ready to learn all about Instagram Marketing and get ready to make it big? Yes? Then awesome, see you in lesson one next! Chapter 2: Optimizing Your Instagram Profile For Doing Business Hey there everyone! Welcome to lesson number one of the Latest Instagram Marketing training! Here you’ll learn how to get your Instagram account ready to promote your stuff and do business. When you create an Instagram account, you only get access to basic features for common users. But if you want to be able to use business-friendly features such as your business profile, promoted posts and insights, you have to switch to a professional account, and in this lesson we are going to show you how to do it easily, the right way.

Sample Content Preview Blogabond.com – This is a blog site dedicated to travel blogs and it includes map integration. Here you’ll discover tons of travel journals and photo blogs from individual travelers of the world. There is also maps, research, and plenty of resources if you are planning some backpacking. BlogCheese.com – A video blogging site that’s packed with all kinds of great blogs. Whether it’s a blog on new electronics, the internet, or playing golf you’re sure to find one of interest here. It’s also a great space to start your own blog and get a little practice in. BusyThumbs.com – This UK based blog site is designed for camera phone images and text messages. It offers free moblogs, which is a mobile phone web log or online journal that you send via a text message. Registration is free. There are hundreds of blogs to choose from, and it ranks well in the search engines. You can upload from your phone to your blog in minutes, and is an excellent choice if you want to be able to Trippert.com – Create and share your blogs that are related to travel. This is a strong community with a strong following and a great place to start your travel blog no matter where you live or travel. Ufem.com – This is a blog site for women. There are multiple themes and plugins to choose from, and if your blog topic focuses around women this is a great place to start. It’s a well visited site thanks to the great content and the additional resources relating to topics of interest to women. WordCountJournal.com – This is a new blogging format. On day one you’ll write one word, on the second day two words, on the third day three words, and on it goes. By the end of the year, you will have written more than 65,000 words. WORDPRESS POWERED WordPress is one of the more popular blog publishing companies with a focus on usability, web standards, and aesthetics. There are a number of sites that are powered by WordPress. Blogetery.com – Is a little-known WordPress platform used by more than 70000 blogs. There are more than 140 free customizable themes, brilliant plugins, free sub-domains, anti-spam, and plenty more features. There’s an opportunity to make money of your blog. Edublogs.org – WordPress powered blogs for educators is a resource that continues to grow and attract new visitors. Whether you are a teacher or a student you can quickly customize and design your own blog to include photos, podcasts, and videos. It’s secure, safe, and easy to use. WordPress.com – This site offers you free, easy to customize blogs. Everything including, backups, spam blockers, security, upgrades, and setup is taken care for you. However, you have to use one of their themes and you cannot use plugins. There are plenty of widgets you can add, and tags are easy to add. You are not allowed to sell anything unless you are an artist or author. WordPress.org - This site requires more technical skills. It also has to be installed onto a server and upgraded by you anytime there are upgrades. You can sell things, post paid ads, and include a shopping cart. The software is free but hosting might cost you a few dollars a month. OTHER BLOG PLATFORMS Blog – Free blog hosting and best of all unlimited bandwidth with even their free package. Best Blog Widgets and Plugins Blogger.com – This is a great site to get a taste of blogging from Google. Easy to use with plenty of tools to help you share your pictures, posts, and videos. You can make your blog look fantastic on a mobile device, and you can even view before going live. BlogSpirit.com – This is a European based blog site with a 30 day free trial and it offers a large amount of storage. BlogSpirit is a complete suite of blog products and services. In just minutes you can make a professional blog. Blogster.com – Free image hosting with your free blogs. Blogster is a blogging community that features specific interest blogs, with a large community of users and visitors. Bloki.com – Here you can build a blog site and open it up for partnership if you want. Bloki offers user friendly features and enough basic tools to help you get your blog up and running. It also features the ability to create links between your pages, and best of all it’s free. Bravenet.com – Free blog and website hosting, build your blog using the easy web tools provided. It’s never been easier to put together your own blog and reap the benefits of the volume of traffic that stops by the site to visit. Xanga.com – This is a blogging community where you can start your very own blog for fee, share videos, and photos, and make new friends. It ranks well within Google search engine and offers you high traffic volume. Zoomshare.com – Zoomshare reaches a large audience made up of small business owners and individuals. With more than 1 million users it is continually growing and members have a wide range of interests. You can build and promote your website and Zoomshare. You can also create and grow your blog. Windows Live Spaces – This was once one of the most popular free blogging sites through your MSN account. It was then moved over to Live Space and when Live Spaces decided to stop services it was made easy for you to move your blog to WordPress. As of March 2011 Windows Live Spaces had been closed down, but deserved mentioning because so many people used it. 10 ESSENTIAL BLOGGER PLUGINS AND BLOGGER WIDGETS When it comes to blogger plugins and widgets there’s no question there are hundreds, but we’ve picked our top 10 essentials for some serious blogging. Let’s have a look and find out what each has to offer. 1. Author Info Widget Similar to WordPress author card info, which is displayed at the end of the post, Author Info Widget, will display the author biog-raphy at the end of each post for Blogger users. Author Info Widget shows you’re about me text, gravatar, social network, mail address, and contact links of your post author. 2. Google Buzz Share Count Button These days Google Buzz is doing a lot of buzzing, and it can be seen in Mashable. You can opt for the same on your Blogspot/Blogger blogs. Add Goggle Buzz Share Count Button to your blog, which will count and allow you to buzz your blog.

Table of Contents Introduction ........... 6 Chapter 1: Being Yourself .. 8 Assessing Yourself ............ 9 Chapter 2: Projecting Yourself ...... 13 Chapter 3: Learning Your Triggers 18 Chapter 4: Knocking Down Your Barriers ... 24 Rejection ............ 26 Injustice 27 Humiliation ......... 28 Abandonment..... 29 Betrayal (or Treason) ....... 30 Chapter 5: Create Boundaries ....... 33 Chapter 6: Increase Your Self-Confidence and Self-Esteem . 38 Self-Confidence . 38 Self-Esteem ....... 39 Appreciate Yourself ..... 41 Be Proud of Your Accomplishments ........ 41 Recognize Your Skills .. 41 Learn to Love Your Body ........... 41 Chapter 7: Connecting with Your Authenticity ......... 44 Chapter 8: Reconnecting with Your Inner Child ....... 47 Chapter 9: Tame Your Inner Voice . 50 Chapter 10: Increase Your Self-Awareness 53 Conclusion .......... 56 Sample Content Preview Now that you can see which wound has the most yes out of 10. Let’s explore each one of those obstacles in your life and help you understand those deep wounds. Even if you didn’t score high on some wounds, read the content because you might still relate with some of the information provided below. Rejection Rejection is a profound wound because the one who suffers from it feels rejected in his being and especially in his right to exist. Therefore, it is practically impossible to be yourself when you wear that wound. It is not unusual for people who feel rejected to have a fleeing physique, that is to say, a body or a part of the body that seems to want to disappear or become very small. As if the receding person wanted to go unnoticed for fear of being rejected. In terms of behavior, they often doubt their right to exist. They seek solitude because if they receive a lot of attention, they would be afraid of not knowing what to do. They can be fleeing, which is why they prefer not to get attached to material things because they would prevent them from running away. They often wonder what they are doing on this planet and finds it hard to believe that they could be happy here and bring something to this world. They don’t know what to do with themselves when they get too much attention. In relationships with others, they are constantly finding ways to seek love from the parent of the same sex and will reject themselves from a person of the other sex, often feeling guilty when they face rejection. It is not unusual for them to live in ambivalence; when they are accepted, they won’t believe it and often create a self-sabotaging situation so that others reject them. Their biggest fear is panic and anxiety because that often arises in them when they are rejected. Injustice The wound related to injustice is intimately linked to the wound of rejection. While rejection touches deeply the “being,” the wound of injustice touches on having and doing. People who have that wound often has a body rigid, and as perfect as possible. They have a well-proportioned body; Rigid movements; Stiff neck; and very proud. They are usually lively persons with dynamic movements, but who is rigid and lacks flexibility. Often a perfectionist and envious. These persons tend to cut themselves off from their feelings and often cross their arms. They try to be perfect and justifies themselves a lot. They find it difficult to admit that they have problems. They often doubt their choices. They like order and tend to control themselves by demanding a lot from each other. They can be angry and cold and has difficulty showing affection. They don’t want to be late but will often be delayed because they take a long time to prepare. It is often difficult for people with the injustice wound to accept compliments, help, or gifts from others because they feel in debt toward the person after. Their biggest fear is when others are cold toward them because that awakens the unfairness but is also a reflection of their shadow. Humiliation This wound is mostly related to the physical aspect of having and doing. Most individuals with the humiliation wound have a larger and round body, round face, with a broad and rounded neck. They are often ashamed of themselves and others or afraid to shame others. They think they are dirty or unclean. They don’t want to recognize and assume their sensuality and their love of the pleasures associated with the senses. That is why they often compensate and reward themselves with food. And they gain weight quickly to give themselves a reason not to enjoy their senses. They are also afraid of being “punished” if they enjoy life too much. So, they ignore their freedom by putting the needs of others before their own, so that they stop enjoying life. Most individuals with the humiliation wound want to do everything for others. In reality, they want to create constraints and obligations for themselves to stop enjoying their freedom and life. This lack of enjoyment reinforces the feeling of being abused and humiliated. And in the same way, they tend to demean and humiliate others by making them feel that they cannot do it alone without them. They are often inclined to blame themselves for everything and even take the blame for others. Their biggest fear is their freedom; they are afraid to lose the ability to be themselves when humiliated by others. Abandonment The wound experienced in the case of abandonment is the second deepest after that of rejection because they both affect the being at a profound level. Most people with the abandonment wound lack tonus. Their body is usually long and slender with a back that becomes rounded and sagging. As if the spine and muscles were not able to keep the body upright. Their body seems to need help to hold on. Those who suffer from abandonment do not feel emotionally nourished enough. They need constant help and support. They think that they cannot do anything on their own and regularly needs someone to support them. They often have ups and downs: for a while, they are happy, and everything is fine, and suddenly, they feel unhappy and sad. They tend to dramatize a lot: the smallest little incident takes on gigantic proportions. In a group, they like to talk about themselves and often brings everything back to them. Besides, they usually seek the opinion or approval of others before making decisions. They can’t make up their mind, or they doubt their choice when they don’t feel supported by someone else. And when they do something for someone, they do it with the expectation of a return of affection. Their problems give them the gift of attention, and this prevents them from being abandoned. The more a person acts like a victim, the more his or her abandonment wound increases. Their greatest fear is loneliness since it is directly connected to that feeling of being abandoned. Betrayal (or Treason) The wound of betrayal is intimately related to the wound of abandonment). While abandonment is about being, the wound of betrayal is about having and doing. Their body often exhibits strength and power. In men: shoulders wider than the lower body. In women: lower body larger than the shoulders (pear-shaped body). The higher the asymmetry between the upper and lower body, the greater the betrayal wound. Very uncompromising, they want to show others what they are capable of. They often interrupt and respond before a person is finished. When things don’t go fast enough to their liking, they become angry. They consider themselves hard-working and responsible: they struggle with laziness. They hate not being trusted and do not always keep their commitments and promises or forces themselves to keep them. They tend to be impatient and intolerant. They confide with difficulty and do not show their vulnerability. People with a betrayal wound have great difficulty accepting the cowardice of others. They also have trouble delegating tasks while trusting others. Among the five wounds, the betrayal wounded is the one who has the most expectations towards others because he likes to foresee and control everything. Unlike abandonment wounded who has expectations of others because they want to be loved and supported in their abandonment injury, the expectations of the betrayal wounded are to check that others do what they need to do well to verify if they can trust them. They firmly state what they believe and expect others to agree with their beliefs. They tend to state their point of view categorically and seeks to convince others at all costs. They think that when someone understands them, they agree with them, which unfortunately is not always the case. Their biggest fears are disengagement, separation, dissociation, and denial, which are often experienced in a situation of betrayal. It is essential to know what your wounds are to identify your limits and what obstacles stop you from being your true self. By being aware of your behaviors and wounds, you are getting to know yourself better and also understanding why you tend to behave in specific ways. Maybe one of your wounds is betrayal, and you get very insecure in your relationship when your partner doesn’t live up to your expectations, by knowing that about yourself, you can learn to improve the relationship and how you react to certain situations. The first step to heal your wounds is to observe yourself when you feel hurt (chapter 10 will help you with that). Then you can move on to accept that you aren’t perfect, and it’s OK to recognize the hurt. Last is to admit your fear and allow yourself to move through that fear by being vulnerable and honest with yourself and others.

Table of Contents Introduction ..... 5 Adding Gratitude Into Your Life .... 5 Chapter 1: What Does Gratitude Really Mean? .... 7 Gratitude – Just A Fashionable Word? . 7 Not Just For Holidays And Gifts ... 8 Chapter 2: Gratitude Practice – An Overview .... 12 Why Introduce Gratitude Practice Into Your Life? .. 12 Banishing Negativity, Focusing On Positivity ... 14 Gratitude – A Skill That Takes Work .. 16 Chapter 3: What Are The Psychological Benefits Of Gratitude? . 19 Reducing Depression ..... 19 Reduced Stress . 21 Greater Self-Esteem 23 Chapter 4: Gratitude’s Physical Effects ..... 26 Improved Sleep 26 A Stronger Immune System .. 27 Less Aches And Pains ..... 29 Lower Blood Pressure .... 29 Chapter 5: Gratitude Has Social Benefits .. 32 More Positive Relationships . 32 Forging New Friendships ...... 34 Chapter 6: What Are The Work-Related Benefits Of Gratitude? 38 More Energy To Focus On Goals .. 39 More Positive Working Relationships 40 A Can-Do Attitude That Helps You Come Out On Top ... 41 Improved Leadership Skills .. 41 Chapter 7: Gratitude Is The Key To Changing Your Life . 44 A Change Of Focus .. 45 Better Quality Of Life ..... 46 Fewer Fears, More Happiness ..... 48 Stronger Faith .. 51 Motivation To Reach For Your Goals .. 52 Chapter 8: How To Begin Practicing Gratitude . 55 Start Journaling ...... 55 Try Mental Contrasting .. 57 Try New Ways To Express Gratitude .. 58 Taking Gratitude To The Social Level . 59 Chapter 9: What If I Have Nothing To Be Grateful For? .. 61 Start Small . 63 Think Of Others 65 Forget Long Lists..... 66 Chapter 10: A Step by Step Guide to Your First Gratitude Practice .... 70 Commitment .... 70 Commencement ...... 71 Writing ...... 72 Feeling 73 Sharing ...... 73 Conclusion 75 Sample Content Preview Chapter 2: Gratitude Practice – An Overview So, now you know roughly what gratitude means, but how does it look when put into practice? In this chapter, we look at how thankfulness can manifest itself in your life. Why Introduce Gratitude Practice Into Your Life? Gratitude has strong links to life satisfaction and good mental health. People who are grateful experience more enthusiasm, love and joy. They also have better protection from emotions that have a destructive impact like bitterness, greed and envy. Not only that, but gratitude can reduce your lifetime risk of developing a substance abuse disorder, anxiety or depression. It can also help those suffering from these issues and many other conditions find healing and closure. Being thankful helps you to understand that there is goodness out there, even if you’re suffering or uncertain. Gratitude isn’t just an uplifting and warm feeling; it can also benefit your body. People who introduce gratitude practice into their lives cope more effectively with stress, enjoy better physical health and recover more rapidly from illnesses. Even better, gratitude extends beyond you. When you experience gratitude, it reaches past you into your wider social circle. Gratitude has the power of inspiring others to act more kindly, and it can strengthen your bond with others around you. People who are grateful are more likely to be viewed as trustworthy, optimistic, outgoing and helpful. These are valuable characteristics that draw others to you and help you forge positive and strong relationships. When you introduce gratitude practice into your everyday routine, you’ll experience positive effects such as: - A sense of abundance in your life - A greater appreciation of how others contribute to your well-being - Recognition of the small pleasures in life - Developing a more positive outlook that allows for a happier life experience If you start practicing gratitude regularly, you can begin to reap all those benefits for yourself. Banishing Negativity, Focusing On Positivity A key element of introducing gratitude practice into your life is banishing negativity and focusing on positivity in return. Thinking positively comes with a host of benefits including: - Happiness – banishing negativity in favor of a positive attitude can awaken happiness in your life. You may not be rich and you may not have reached the career goals you set yourself, but happiness is all about attitude. If you have a positive mindset, you automatically become happy. Recognize your happiness doesn’t depend on an external cause. Rather, it comes from within. All too often, we find reasons not to be happy. We delay adopting a positive mindset. I’ll be happy when I lose weight. I’ll be happy when I win the lottery… Banish negative thoughts like “I’m too fat to be happy”, or “I’m too poor to be happy”. You can make yourself happy right now without any of those things by simply thinking positively. - Motivation – when you banish negative thinking, you can actually become more motivated to accomplish the goals and dreams you set for yourself. Being motivated in itself is a positive characteristic, pushing you forward, encouraging you and helping you to overcome obstacles. Being positive makes you more motivated to succeed and it also helps you believe that you can be successful. As a result, you will be able to achieve more than you ever imagined. - Self-esteem – when you have a positive mental attitude you’ll have higher self-esteem. You will look at yourself more kindly and begin to see your good traits rather than only the bad ones. Ignore negative people and forget about what they say and think. As soon as you adopt a positive mindset, others around you automatically raise their opinions of you and become more respectful. - Better health – positive thinkers are usually healthier and more energetic than negative thinkers. The mind’s effect on the body is a powerful one, and positive thinkers enjoy a healthier immune system with faster recovery times. - Better relationships – when you think positively, you’ll find that other people gravitate towards you. People prefer those around them to be positive since they bring happiness, energy and joy into their lives. Gratitude – A Skill That Takes Work Although we’re all capable of being grateful for so many things in life, it’s not something that we all do naturally. This makes it a somewhat alien skill. When you first decide to start practicing gratitude it can be very difficult at first. You may find yourself struggling to think of things to feel thankful for, or you may try telling yourself to be grateful but not truly feeling it. All of this is normal, and it’s something that needs to be worked through to come out the other side and to reap all the benefits that gratitude can bring. Remember that gratitude is a skill like any other. Remember the old “how do you get to Carnegie Hall?” line? Of course, we all know that the answer is “practice”. It’s the same for gratitude. Practice makes perfect, so keep working on being grateful for the little things. It may be hard at first. In fact, it almost certainly will be. But, with a little effort and time, it will eventually become easier and soon, being thankful will be second nature. Chapter 3: What Are The Psychological Benefits Of Gratitude? It’s clear from studies and research that feeling gratitude in your life brings a host of psychological benefits. Simply by feeling more thankful for the things that you have and experience every day, you can improve your mental state and enjoy better psychological well-being. Reducing Depression Around a quarter of the population will experience a mental health problem at some point in their lifetime. Depression is one of the most common and it can be seriously debilitating.