Sample Content Preview According to research studies, behavioral psychologist found out that people actually make most of their decisions impulsively. Only when they are asked to explain their decision, they'll come up with seemingly rational or reasonable explanations for doing so. Pay attention to your decisions, are you active and conscientiously weighing a lot of factors before you make a call? Or are you making these decisions based on how you feel? If that's the case, then ask yourself, if you are emotionally overreacting or have a tough time by keeping your emotions under control. If this is the case, then it may well turn out that a lot of your decisions are impulsive and emotional in nature. This may lead to you regretting, a higher than normal amount of those decisions. This doesn't seem like any kind of memory or concern that enters your mind is enough to get the better of your emotions. You find yourself feeling sad, overly concerned or upset easily when you think about certain things. If this happens pretty much across the board, you may want to view this as a red flag. In the span of a day, how many things on your "to do list", have you actually completed? Pay attention to your "to do list" over the course of several months, because it seems like you're able to achieve less with each passing day. Is your attention span getting shorter and shorter? This doesn't mean that you're lazy, this doesn't mean that you're not putting time and effort. Assuming that's the case, you still see this pattern. If you see this pattern, then this is a serious red flag. Do you watch videos or movies and it doesn't take much for you to get really sad? Do you think back to certain things that happened in your past and you can't help but feel sad, victimized, or pressed or otherwise abused. Even if something good happened to you, you tend to focus on what's missing, do you focus on how things could have improved, or could have been better? Do you find that when you keep thinking about how things could be so much better, then you start getting sadder and sadder? If you get easily depressed, then this means something is off balanced in your life. You're not seeing the big picture. You're not looking at things from the right perspective. It doesn't seem like you see a healthy connection between a lot of things that's depressing you and other things that could actually make you happy. Instead, you just focus on the things that are bad and you only see the negative, you don't see the context. If this is the case, you might want to start unwinding. You might want to adapt a personal routine that will enable you to head off depression. It's very easy to assume the very worst. It's definitely very easy to feel the things are the worst that they could be. The good news is, it's all a choice, you do have a lot of say in the matter. I know that you're feeling sad, I know that you feel that your life has, somehow, someway spiraled out of control at some level or another. But please understand that you have a lot more choice than you give yourself a credit for. You don't necessarily have to automatically feel upset, sad or angry when you remember certain things or when you see certain things or people say stuff to you. You can choose to respond differently, you don't have to react with automatic depression, sadness, rage or insecurity. To learn how to retake your control over your mental and emotional resources and processes, click here. Do you oftentimes stop and look at the great things that's happening in your life, but somehow, someway can't quite feel 100% positive about what's going on. Because it seems like, regardless of how awesome things are going for you in many areas of your life, you feel that it's about to end or the best days are behind you. Do you think that if you allow yourself to celebrate or feel really good about the good times that they will somehow be cut short? Have you often warn yourself that you don't want to "jinx" your good fortune? If you detect any of these thought patterns, you are suffering from irrational fear. There's really no other way to say it. You're afraid that something bad will happen that will cut off the good times. The question that needs to be asked is, whether this is a rational fear? Does it make sense? Is there evidence to back it up? Are there good reasons why you should be in fear? Because you have to confront this issue, otherwise you won't be able to live a full emotional life. You’ll always be holding back, you can't feel fully content, you can't express full appreciation of the great things that's happening in your life. Somehow, someway you have to pull back otherwise the situation that you fear the most will happen so you hold back. You have to be completely honest with yourself to determine if this is how you see things. If you take an honest look at the many different areas of your life, you should come to the conclusion that at least one area is doing well. You may not be enjoying the best results compared to everybody else but you're not enjoying the worst either. When you compare that one particular area of your life to other aspects of your life, you're doing well there. Do you feel that you deserve it? Do you feel that you had it coming? If you don't? Then this is a red flag! This might indicate that there are certain things that are out of balance in your life, at the very least you are not looking at things in context, you may also be short changing yourself in terms of the credit you give yourself.

Sample Content Preview This is why it's a bad idea to think of ultimate outcomes in terms of comparison. Instead, you should run a race with yourself. You should ask yourself, "Did I try hard enough? Did I believe in something badly enough to get off my ass and make something out of myself?” Those are the things that you should be asking instead of constantly comparing yourself to others. If you keep comparing yourself to others, then most things that you do wouldn't matter because you always come out on the losing end. Part of what makes life fun and exciting is the fact that there are no guaranteed outcomes. There is no assurance of victory. If everything was guaranteed and success was dished out on a silver tray to anybody who showed up, there would be no point to life. There wouldn't be life at all as we currently define it. What gives life value, excitement, and beauty is the fact that there is nothing you can take for granted. Everything is up in the air. Everything is up for negotiation and everything can unfold at any time. That's why when you think that you should be guaranteed success for you to try, you're just fooling yourself. It doesn’t make any logical sense: if life success can be guaranteed, then it wouldn't matter whether you tried or not. It will be delivered to you anyway. You see how this ‘logic’ works? Stop giving yourself this excuse for failure and mediocrity. Your past does not define you. Just because you've failed 100 times before doesn't necessarily mean that you are doomed to fail today. You have to understand that there are a lot of very successful people who have failed many times before they made it big. Andy Grove, the genius behind Intel semiconductor chips, started a lot of businesses and ultimately all went belly up. But ultimately, he came up with Intel and the rest, as they say, is history. Similarly, ‘Colonel’ Harlan Sanders of KFC fame failed with almost all the projects he tried in life. Later in life he started a chicken restaurant and once again, like they say, the rest is history. Just because you have experienced disappointment and setbacks in the past doesn't mean that they have to define you. The only way to lose is to quit. If you keep trying to keep springing back up and you give it your best, you are still in the game. You can still turn things around and achieve your dreams. A lot of people are under the impression that they have to cheat for them to become rich. Many of them believe the poisonous idea that they have to somehow become perverted or degraded for them to achieve victory in their lives. These people have a very dismal view of victory. They think that becoming rich, powerful, and respected, all involve dirty tricks. A lot of these people are under the impression that there's only so much wealth in the world and all of this is basically inherited or pass from one generation to the other. If you were to disturb this process or come up with something new, it's because you somehow someway cheated. Well, not so fast. When you look at most of today's billionaires, the vast majority of them are self-made. Most of them came up with companies that produce solutions that didn't exist before. They earned their money. To think that you will somehow have to become somebody worse so you can become successful is really giving the whole idea of success a black eye. Because if you think that way then you automatically cast a negative light on everybody else was able to achieve natural success. I'm talking about people who didn't cheat their way to the top. They didn't hurt other people to get what they wanted. Please understand that you can remain true to yourself even if you achieve success. In fact, if you develop integrity and make it your life’s focus, this makes success all the more probable. You have to understand, when given a choice, most people would rather do business with somebody who they know will stick to their word. They would rather do business with people they know that would act with a tremendous sense of integrity. These are individuals who believe that their word is their bond. You don't have to become an evil person to become wealthy. You don't have to become a person that you would grow to hate just because you have become successful. To continue to believe this excuse is really a form of self-robbery. You're robbing yourself of time because you can start to invest time and effort in achieving success that highlights your best values and your true character. A lot of people are under the impression that their relationships are all positive. What if I told you that a significant chunk of your relationships are codependencies? These are people who basically want you to remain where you are, frustrated and feeling stuck. How come? It makes them feel better about their lives. The same goes for your attitude about them. Again it's a codependent relationship. You know it's unhealthy, you know it's not doing anybody any good but you stay in a relationship. Believe it or not, codependent relationships are all too common. And unfortunately, a lot of people use these relationships, as dysfunctional as they are, to give themselves an excuse to not put in the work, time, and sacrifice needed to achieve great success in their lives. They feel that they are going to be losing something if they put in the time, work, and effort to achieve great success. You might want to look at the people you're hanging out with. As the old saying goes, it's hard to soar like an eagle if you're surrounded by turkeys. If you surround yourself with losers, then don't expect to become a winner overnight. How come? Well, losers talk like losers. They send signals to each other and hold each other down. The worst thing in the world for a loser is to come across a winner. A winner sees life as a series of possibilities and as an endless series of adventures. This type of talk, and worse yet, these types of ideas, scare the stuffing out of losers. At that point, they really are left with two choices. Either they believe these and have to turn their back on the life that they have built up for themselves, or they reject this as false. What do you think they'll do? Of course, they will take the path of least resistance! They are lazy but I'm not talking physically lazy. There are a lot of hard working losers out there. Instead, they're mentally lazy. Ultimately, if you want to reach the summit, you have to let go of the cave. You have to turn your back on the comfort of the valley and climb up the path to the summit which is filled with danger. There are all sorts of scary things along the path but that's what makes it exciting.

Sample Content Preview When and Where If you already have a regular workout routine, you can easily introduce a single yoga position into your cool-down. Use a single pose for several days, before moving on to anything else. This gives your body time to adjust to the new positioning and truly learn its process, which can be more challenging than it appears on the surface. The “when” and “where” of yoga don’t matter as long as it’s consistent. The consistent practice of yoga is what makes it effective. Many people find that waking up a half-hour earlier than usual to incorporate a yoga routine into their lives produces noticeable results. Yoga is a great way to get your day started. Other people rely on yoga in the evening, claiming it helps them fall asleep easier. Don’t have time to wake up a half hour early? You can also practice yoga at work if your environment allows. Many of the poses can be performed while sitting on a chair. You can execute others while standing or waiting in line. The only restriction: do not practice yoga within a couple hours of eating. To make it easier to practice yoga whenever and wherever opportunity presents itself, I recommend keeping a yoga mat and a set of comfortable workout clothes in your car. You never know when it’ll come in handy. Even though you can do yoga everywhere and anywhere, I recommend that you set aside a comfortable space in your home just for yoga. One of my friends was fortunate enough to have an extra room in her home that she set apart for yoga. Dubbed “The Yoga Room”, it was carpeted, the walls were uncluttered, and the room contained only the items she needed for her yoga work. I found it clean, open, refreshing, and relaxing – the perfect place for yoga. If you don’t have the space to devote a whole room to yoga, you can at least clear a portion of a room – preferably with a wall, as it will come in handy for occasional support. Your Yoga Plan The next step is to establish a plan. If you are just beginning to explore yoga, it is important that you enter the practice gently. Your body needs time to ease into the changes you are introducing to it. At the same time, your body needs to experience yoga on a regular basis, so you can begin to discover its benefits in your body, your mind, and your spirit. A gentle introduction to yoga would be to give yourself five minutes a day to enter into one or two of the poses. Yes, five minutes is all you need at first. Tack it onto one of your existing routines. For example, if you have a set routine you follow for the start of your day, five minutes of yoga added on can help you clear your mind and rev up your body, preparing for action. On the other hand, if you have a series of activities you normally follow before you go to bed (and if you do not, I highly recommend you start), five minutes of yoga can help you relax and can prepare your mind and body for a good night’s rest. Start with one or two poses that work for you. After a couple weeks, try out another pose or two. As you begin to notice the benefits in the form of greater alertness and flexibility, etc., feel free to expand your yoga time to 10 minutes a day or longer. Once you reach the point that you are expanding your yoga practice to 20 or 30 minutes at a time, you should consider giving yoga a timeslot of its own. Sure, you can keep yoga for the start or end of your day, but if you find it is cramping your mornings or evenings, feel free to experiment with other times of day. I suggest you continue using one or two yoga positions to help you wake up and to prepare you for sleep; at the same time, give yourself at least three set blocks of time a week to devote to more extended yoga practice. Mistakes To Avoid As A Beginner Yoga can provide you all sorts of benefits including physical and mental stress relief, slowing the aging process, mood improvement, along with relaxation and peace. However, beginners, usually out of overenthusiasm, often make some mistakes at understanding and practicing yoga and try the poses without proper guidance. Not just the beginners; but some experienced yogis also make some mistakes while practicing the yoga postures. They can surely benefit from some fine-tuning and by knowing the common yoga mistakes. 1. Pushing too hard It has been noted that most people know when they are trying to push themselves too hard; but they like doing it. This is so because when we think of exercise, we have one common theory and that’s “No pain no gain”. Even when we exercise in a gym, we do not feel satisfied with the workout unless our muscles start to cry uncle. But, yoga is the exact opposite. If your muscles are cringing with pain, then it's a sign that you're on the fast track to injury and muscle strains. Yoga asanas should never cause pain. Yoga is about awareness. It’s about listening to the subtle signals your body sends you and you have to respond accordingly. So, if it starts to get painful, you must back off. 2. Comparing yourself to others When you start yoga at home or in a class, you will find some super-flexible yogis or their pictures that seem to master every move effortlessly. You are bound to feel intimated by their flexibility and would love to reach that stage. However, it doesn’t come easily. It needs years of practicing. Comparing yourself with others will only cause a lot of frustration and you may end up convincing yourself that yoga is not for you. Hence, you must fight the urge to compare yourself with the experienced yogis and get down on yourself. 3. Picking up a wrong spot to practice If you are planning to attend yoga classes, which place you think would be the best? Of course, you would like to be in the front!

Sample Content Preview Initiative is sometimes the issue for people and why they look to these kinds of applications. With this app, establishing yourself takes time and much effort. Additionally, the reward you receive isn’t highly noticeable with this app. Without a doubt, this app has an elegantly high success rate, but not everyone seems to be satisfied with how it helps. Instead, some people find it a nuisance never seeing any results after listening to themselves over and over. Verdict For an independent person looking for confidence when in need, this is the right app. It helps establish daily goals and a steadier, more positive attitude. Listening to your own reassuring voice convinces you why you can achieve the impossible and making dreams a reality, really isn’t as crazy as it may sound. With the help of your ThinkUp app, plans will seem closer at hand than they used to be. If you feel sad, disheartened or distraught, ThinkUp keeps your better half remind you why you can do great things, not the other way around. When considering a motivational app for your device, ThinkUp is definitely one to try out. It’s easy, consoling and has been proven effective multiple times by many people. It’s an app that can help you through very tough times. App 2 - Motivate: Daily Motivation Motivate lives up to its name for motivation is all it has to offer. With readymade videos filled to the brim with confidence, playlists to alleviate your spirit, and notifications to keep you up to date, this is the app for any busy life. Motivate offers videos to keep you upright and lifted, ensuring that you stay positive and certain with your choices. These videos are from professionals who work to make you more motivated. With a video fit for as many situations as possible, you can find the perfect way to kick start your engine. Playlists are also available for people who’d rather listen than watch. With spiriting music and strong-willed voices, you’ll be running with a crowd cheering behind you all the time. You can schedule notifications to remind of all your daily tasks so nothing gets left behind while you work through the day. Pros What makes this such an amazing app for motivation are the dedicated videos installed for daily use. All day and every day you can be lifted with new videos of people reaching out to help. This makes for great support for introverts and extroverts alike. As extroverts are comfortable with listening to others, any voice can prove a helpful one without you realizing it. Introverts, on the other hand, won’t ask for help even if they do need it. Being able to access professional help without leaving their comfort zone offers them the opportunity to develop confidence while remaining relaxed. This app can also cover all of your reminders by notifying you at specific times in the day. Whenever you need to get something done, you have Motivate to remind you it’s time to do so. As long as your device is on you, you’ll have a voice in the back of your head, or pocket, to guide you. Cons This app doesn’t offer any results. It proves to be a terrific push whenever you need one, but when it comes to showing you the results of your progress, there’s nothing to offer. Without a specific result, some people aren’t as motivated as they could be and instead feel they aren’t gaining anything. The motivational speeches are impressive, but any truly disheartened person won’t budge until they see what they’re capable of accomplishing. Motivate can get you up on your feet but never show you just how you did afterward. It’s also time-consuming to watch videos each time you feel de-motivated. Some people won’t ever find the time to sit down and listen to a video telling them why and how they should strive. So when it comes to convenience, this app isn’t light on applying weight to your schedule. You have to take a considerable amount of time out for this app. Verdict This app is great for an active optimist. Most people would love to listen to a motivational speech. There’s much emotion and possibility to gain from just listening to a passionate person. Passion and ambition are two very contagious sentiments and when you find someone with enough of both, you’ll develop them for yourself. Motivate can be compared to an impassioned friend. Whenever you feel as though you’ve reached a mind block, you can always consult with Motivate for a push in the right direction. Having a daily dose of motivation makes you feel more confident, happier and exhilarated. App 3 - Habitica: Gamify your Tasks This app is truly a gem for those who don’t like taking everything so seriously. Whoever decided that turning your life into a game was a good idea is a genius. Habitica transforms your daily tasks and long-term goals into achievements and rewards inside of your miniature gaming dimension.

Sample Content Preview Tip #2: Exercise regularly You probably already know the benefits of exercise. Whether you’re trying to lose or gain weight, exercise and proper diet is your best friend. Exercise gives you an incredible boost of energy you’re not going to find anywhere else. While you may think it’s counterintuitive to exercise when you’re already physically tired, it’s actually a pretty good idea. No matter how tired or sluggish you feel, once you exercise you’d feel all these melt away, only to be replaced by a fountain of energy. Here’s why: When you exercise, a chemical known as ‘dopamine’ is released into the bloodstream. Instead of making you feel stressed, dopamine does the exact opposite and make you feel better after you exercise. Now the thing is, dopamine isn’t in tablet or capsule form, so it’s not something you can take when you feel like it. If you want the rush dopamine gives you, then you need to start moving and work out! In addition to boosting your energy levels, exercise also reduces anxiety and lessens stress. It also helps you improve your fitness which leads to more confidence. Because of these, people who exercise are generally happier than those who don’t. If you’re wondering when the best time to exercise is, it’s really up to you. Some people prefer morning right before they head to work while others prefer nighttime to tire them out and make them fall asleep faster. Try exercising in the morning and at night and see which schedule works best for you. Tip #3: Surround yourself with happy people As the saying goes, “Tell me who your friends are and I’ll tell you who you are.” If we follow this logic, then it means that if your friends are happy people, then you’re also a happy person. On the other hand, if you’re surrounded by Negative Nancy’s and Debbie Downer’s, then who’s to say you’re not like them? As they say, misery loves company. Instead of wanting other’s to succeed, these negative people want to drag others down to their depths. They get jealous of others’ happiness. Obviously, if you want to be happy, these aren’t the kind of people you should be surrounding yourself with. But how do you go about attracting happy people over to your side? They’re not exactly going to be flocking over if you’re a negative sort of person. Therefore, if you want happy people to give you the time of day, you’d need to reinvent yourself. To begin with, learn to smile naturally and laugh easily. Be more appreciative of what you do have in life – don’t take anything for granted. Write down all the things you’re thankful for. For instance, be thankful you’re healthy. You have family and friends who care about you. You have a good job that pays you good money and is not driving you to an early grave, and so much more. Doing this will help you realize how very fortunate you are – you have a thousand and one reasons to be happy! While some people may say you can fake happiness, it’s not advisable. Instead of being happy, you’re going to stress yourself out trying to present a happy face in public. Also, when you keep up your fakery for a long time, you may eventually develop feelings of resentment. You’d start to resent genuinely happy people. You’ll start thinking how unfair it is that their happiness comes so naturally to them while you have to work hard just to convince others you look happy! Lastly, try practicing visualizations and affirmations. Tell yourself you’re happy and you’re doing great. Visualize yourself actually being happy, and you’ll do everything in your power to make your vision come true. It may sound silly right now, but when you really put your heart and your mind into it (while thinking about all the good things in your life), then you’ll see this trick will work like magic. This technique has worked for countless individuals. Don’t believe me? Try it and watch your happiness improve overnight! Tip #4: Get out of your comfort zone and do something different When was the last time you tried something new? Yesterday? Last week? Last year? Last decade? If plenty of time has passed by since you last stepped out of your comfort zone, then you need to do something about it. When you keep on doing the same things over and over again, then you’re going to get the same results. This means that if you’ve been unhappy, then staying in your comfort zone can only mean your unhappiness is going to continue for the foreseeable future. The only way, therefore, if you want to be happy, is to do something different. As the saying goes, variety is the spice of life. Life would be unimaginably boring if you did the same things all the time. Having a routine is important because it gives your life a semblance of order and stability. But it doesn’t mean you shouldn’t try to sneak in something fun and unscheduled from time to time. For instance, your daily routine probably looks like this: wake up, take a shower, eat breakfast, go to work, go back home, eat dinner, sleep.

Table of Contents Introduction ....... 7 1 Upsell ....... 9 2 Free Voucher ....... 10 3 The Best Service . 10 4 Run Split Tests .... 10 5 Use a Narrative Structure . 11 6 Calculate Your CLV .... 11 7 Use a Video .. 11 8 Have a Pop-Over . 12 9 Remove Ads . 12 10 Remove Navigation Elements ....... 13 11 Target Better ...... 13 12 Page Speed Matters . 13 13 Run Discounts .. 14 13 Money-Back Guarantees 14 14 Use Instagram Stories..... 15 15 Know Your Value Proposition ....... 15 16 Try a Different Product! .. 15 17 VERIFY the Product . 15 18 Look at the Competition . 16 19 Sponsor an Influencer..... 16 20 Increase Trust by Being Transparent . 16 21 Retargeting/Remarketing ....... 17 22 Offer Freebies.... 17 23 Galvanize the Affiliate Marketing Community! . 17 24 Production Values Matter ....... 18 25 Make it Sound Tangible .. 18 26 Have Tiers .. 19 27 Use Contrast ...... 19 28 Your Web Design as a Funnel ....... 20 29 Link Everywhere ....... 20 30 YouTube Marketing .. 20 31 Running a Preorder . 21 32 Launch BIG 21 33 Get Genuine Reviews ...... 21 34 Give Away Review Copies ..... 21 35 How to Get Media Coverage .. 22 36 The Long and Narrow ...... 22 37 Red Buy Buttons Are Better .. 22 38 Reconsider Your Lead Magnet ..... 23 39 Have a Coupon Code....... 23 40 Use a Countdown Timer . 24 41 Don't be Spammy! .... 24 42 Consider a Funnel .... 24 43 Try Scrapping the Funnel! ..... 25 44 Always Warm Up Those Cold Leads ... 25 45 Market in Person ...... 26 46 Social Proof ....... 26 47 Authority ..... 26 48 Know Your Why 27 49 What is Your USP? .. 27 50 It's All in the Presentation ...... 28 51 Obligation and Reciprocity .... 29 52 Ask for Testimonials ....... 29 53 Respect Their Time .. 30 54 Sell Something Small ...... 30 55 Remove Barriers to Sale. 31 56 Point Of Sale Add-Ons .... 31 57 Create Scarcity.. 31 58 Make it Feel Premium ...... 32 59 Add a Support Bot ... 32 60 Offer Multiple Payment Methods .. 32 61 Try Existing Sales Platforms . 32 62 Use Rhetorical Questions ...... 33 63 Font Matters ....... 33 64 Headings That Tell the Whole Story .... 33 65 Consult Your Audience ... 34 66 The F-Zone . 34 67 Testing Your Copy ... 34 68 Hiring a Writer ... 34 69 Writing a Buyer Persona 35 70 Knowing Your Niche 35 71 Find "Lookalike" Audiences .. 36 72 Create a Viral Hit ....... 36 73 Team Up ...... 36 74 Reduce Choices 37 75 Invest in High-Quality Images ....... 37 76 Invite to Contact ....... 37 77 Answer Objections in Your Copy . 38 78 Give Away as Much as You Can for Free ... 38 79 Optimize for Mobile .. 38 80 Emote .. 39 81 Understand Intent (This is Important!) ....... 39 82 Build Your 1000 True Fans .... 39 83 Try the Soft-Sell on Social Media . 40 84 Track, Measure, Tweak, Optimize! ....... 40 85 Engage With the Community 40 86 Be Realistic 41 87 Respond to Criticism....... 41 88 Don't Try to Appeal to Everyone .. 42 89 Have a STRONG Brand ... 43 90 Generate Interest ...... 43 91 Communicate .... 44 92 Fail Fast ...... 44 93 Test ...... 45 94 Don't be a Cliché ...... 46 95 Hire a Pro .... 46 96 Be Clear and To-The-Point ..... 46 97 Have Multiple Opportunities to Buy .... 47 98 Be a Consummate Professional ... 47 99 No Hidden Costs ...... 48 100 Don't Give Up .. 48 101 Sell Something You Are Proud Of ..... 49 Conclusion ...... 51 Sample Content Preview 5 Use a Narrative Structure Narrative is often described as "SEO for the human brain." What is meant by that, is that by telling a story, you can get your audience to lean in and engage with what you're saying. This is crucial if you want them to not only stay on the page but also buy from you. Rather than dry facts about your product, try to find the human interest and turn it into an interesting story that the reader wants to get to the end of! 6 Calculate Your CLV Your CLV is your "customer lifetime value." This tells you how much on average, each visitor who buys from you will be worth to your brand. You get this number by looking at your current products, the conversion rates for each one, the profits on each one, and how many times the average user buys from you. This number is important because it tells you how much a visitor is worth to you. If you run an ad campaign and you are spending less than this amount per visitor, then you should be able to guarantee a ROI. 7 Use a Video Video is extremely underplayed when it comes to the world of internet marketing. Not only is it not seen frequently enough, but it is also used only in a very narrow capacity. In particular, while it is fairly common to see videos that simply read the sales script, it is far less common to encounter videos that work like conventional adverts: attempting to sell the value proposition by showing emotive footage cut together well. This can be game-changing. Hire a professional editor and get them to make your product look as amazing as possible. Add an incredible soundtrack, and you can motivate people to stop thinking and just click on that "buy" button! 8 Have a Pop-Over Pop-overs, or light-boxes, are boxes that appear over your page content and make the rest of the page fall dark. These can be an excellent way to grab attention and to promote a discount or offer. Better yet, is that pop-overs can be tweaked to appear only under certain conditions. The best example? A pop-over that appears when the user tries to leave the page. 9 Remove Ads If you still have adverts for other products on your website – such as Google AdSense – then it is critical that you remove that as soon as you can. All these ads do is to send clicks away from your site, thereby minimizing your own sales. 10 Remove Navigation Elements The same thing is true for other navigation elements. Your sales page should not include easy buttons that will take visitors back to the homepage, or to other pages on your site. Again, this only encourages your visitors to leave the page without having bought anything – which is precisely what you don't want them to do! 11 Target Better Don't assume that low conversion rates are a result of a sales script or design that isn't doing the job. Just as likely, is that it is your targeting that is missing. In other words, you may find that you are bringing the wrong people to your page, to begin with, who would never buy your product even with all the persuasion in the world! 12 Page Speed Matters Run the page speed optimization test from Google to see if your page is loading speedily. This is extremely important as a slow page-load speed will not only hurt your SEO but will also cause a lot of people to leave your site before it even has a chance to load. People online are impatient! And not just that, but keep in mind that your website might well come across as less well-put-together and professional if it takes ages to load. This reduces trust, meaning that people won't want to hand over their payment details. 13 Run Discounts Discounts are a powerful tool to drive more sales. These not only let you play with price points to see what people respond best to, but also allow you to increase the sense of urgency. It's important when pricing your product to leave "space" for your discounts later on. 13 Money-Back Guarantees A money-back guarantee is a no-brainer that is missing from a lot of websites. The reason for this is that money-back guarantees provide your audience with the assurance that they will like the product – or be reimbursed. This, in turn, removes one of the primary barriers to sale and ensures that many more people go through with clicking "buy."

Sample Content Preview Realizing the Problem The first step to improving your thinking patterns is by realizing where you become negative. You may not always have a pessimistic opinion on matters. It may only be when you encounter a new or unexpected situation where you suddenly propose the worse possibilities. Sometimes, a certain place or person that holds significant bad memories or influence can immediately turn on your negative perspective. Once you are able to distinguish what makes you feel upset or causes an uprising of unsettling emotions, you can take the necessary steps to overcome this and relax your conscious state. Rethink Your Solution All the time your mind is in constant action, thinking about something. When you find yourself in a situation that you are uneasy in or that stresses you, your mind will jump to the quickest solution it comes up with. Your first resort may not always be the best one. In a tense situation, your mind might tell you to run away while in a frustrating one, your mind may direct you to resort to verbal abuse to minimize the frustration. But before you do anything, think about the impact it will not only have on you, but on those surrounding you. Will running away really solve anything? Will shouting angrily really get you the help you need? Or is there a better way to go through with the situation? Perhaps the Zen way! Here’s a case scenario for those who need a picture in mind. You find that the copier machine at work has stopped working. You have the choice to ignore this and walk away, get angry about the fact that it has stopped, or try to solve the problem for both yourself and others. The best solution is to solve the problem. Instead of copying the document, reprint it until you’ve got enough copies. Tell your director that the copier isn’t working which is an inconvenience in the office. Say it nicely so they don’t take it as an accusation. The best thing about adopting a Zen lifestyle is that it’s simple steps like these that can help you find a happier place to be in, and they can be taken every day in the most insignificant places. Without all of the aggression and disturbance, go about your problems nicely, and always remember to let go. Don’t hold on the pent-up eruptions against trivial matters for they'll only confuse and obstruct your day. Habits need to be built up one stepping stone at a time and they’ll only stick if you take those steps. Your goal should inevitably be to satisfy yourself and solve all your problems or let them go. Never let any feelings stick to you, positive or negative. If you let positive feelings stay with you, then you can build up an ego which creates arrogance; a bad trait to have. If you keep negative feelings tucked up inside you, you’ll have outbursts of illogical anger pent up from all the petty matters you never let go. So as soon as a moment passes by, let it pass because there are so many more coming up. Surround Yourself with Positivity You pick up many things from your surroundings, more than you tend to realize. If you’re engulfed in a glum, depressing environment, then you’re going to find yourself constantly in a bad mood. What you can do is reach out to the people who make you happier or find places where you can relax and enjoy the time you have to ourselves. If you do find that you’re building up negative feelings, try to exert them in a way that won’t frustrate you or hurt anyone. Reroute them into better ideas and think about the good rather than the bad. There is always a nicer side to any case. Keep a note on all of your emotions so that you can better understand which seem to occur more often in the day. If you enjoy your days more and seem to have positive thoughts all the while, then you’re on the way to finding your peaceful mind. Zen Habit #2 Clear your Schedule Clearing your schedule is a lot different than cleaning it out. It doesn’t mean you’re taking anything out of your daily tasks, only that you’re simplifying all that you do while you’re doing it. Plan out The Day It may have become clear by now that organizing yourself is one of the steps to maintaining a relaxing lifestyle. It tags along with many Zen habits. You have to keep your mental and physical aspects in check, whether you feel in control of the way you think and feel. Without any slim sense of control, we immediately resort to depressing thoughts, which bring down our perspective. So it’s best to have a proper system in the way we work. You don’t need to have a written schedule, although some may prefer such, all you need is to have a mental clock for the layout of your day. That way, you’re ready to shift into the next part of the day. As vague as it is, it’s preferred to have some idea rather than none at all.

Sample Content Preview Carbohydrates are a great source of energy that gives you an instant boost of energy, great for post-workout session snacks. Simple carbohydrates are easier to digest before your post workout because they instantly shoot up your insulin level and drive the glycogen in your muscles. For an instant boost of carbohydrates and proteins, fill yourself up with a glass of delicious protein shake. On the other hand, complex carbohydrates provide energy and complex carbohydrates, including sweet potatoes, oats, and brown rice. Skipping Meals This is a common mistake all hard gainers make when they are initially trying to gain weight. Skipping meals when you are not hungry or when you just don’t ‘feel’ like it is a big mistake. If you are working out and trying to build muscles, your body needs a healthy source of protein every 3 hours or so. When your body is low on amino acids, guess where it attacks: your muscles. So, if you do want all those precious muscles go to waste, you need to keep bulking up. When you are not hungry, opt for filling yourself up with liquids, it’s easy to consume and rich in calories. No Cardio Most people avoid doing cardio because they think it will speed up their weight loss. Understand that incorporating cardio in your workout routine will not only improve your cardiovascular system, but it will also boost your appetite that will do wonders for your bulking cycle. If you want to achieve your desired body shape, cardio is a great place to start. Too Much Cardio While cardio is good, too much cardio can get in the way of bulking. Too much cardio causes your body to spend a lot of energy. This may come in the way of body shaping and achieving your desired body size. Stick to a moderate cardio program that consists of an easy 20-minute workout session a week. Doing moderate amount of cardio will boost up your metabolism and will keep your heart beating faster. Not Getting Enough Rest Some people do everything. They eat right, go to the gym, and work out for hours and hours, but they forget they need to give their muscles a rest. It is important you get ample rest and give your body enough recovery time. Without adequate rest and recovery time, your muscle tissues will start breaking down. Not only will you start feeling sore but you can also injure yourself. How to Cut the Right Way in 30 Days During your cutting cycle, your main goal is not to lose body weight. It is to lose body fat while still maintaining all your hard-earned muscle and body strength. Lower your calorie intake but only to lose body fat. Cardio is optional, but it is an easy way to create the required deficit. With healthy meal plan and some great exercise, you will be able to lose fat with ease. What you should be concerned about is maintaining your muscle. Follow a high protein diet that will help you stay ripped. Proteins help you curb hunger. This prevents you from overeating and consuming unhealthy junk food. Additionally, protein also has a high thermic value. This means a lot of proteins are lost as heat in the digestion process. The more proteins you consume, the more calories you will burn. Also note that cutting is for people who actually have a very high body mass, if you are still skinny and scrawny then there is no need for you to pay too much attention to cutting as long as you continue to exercise and eat healthy. Best Foods to Incorporate In Your Diet in Your Cutting Cycle If you want to lose body fat but are worried about losing your hard-earned muscle, include these foods in your diet: Salmon If you want to prevent muscle loss, you need to keep your protein intake high. Salmon is one of the best sources of protein. It is also low in saturated fats while providing your body with enough Omega-3 fats. White Kidney Beans Meet the healthiest of the legumes. White kidney beans carry countless health benefits and also contain 25000 anti-amylase units per serving. White kidney beans help reduce carbohydrate absorption, which means that fewer carbohydrates are absorbed, and as a result less fat is stored. White kidney beans take a longer time to digest which means you stay full for longer periods of time and are not tempted to overeat. Brewer’s Yeast Brewer’s yeast is a super food you need to include in your diet if you want to lose fat. Brewer’s yeast contains ample nutrients that aid in fat loss and is also rich in proteins. It is also rich in minerals such as chromium. Chromium helps regulate your insulin levels, which prevents you from eating excess carbohydrates. Apples Apples are rated among the most satisfying foods around the world because it helps to fill you up for longer periods of time, preventing you from overeating. Apples are also high in fiber and contain ample amounts of nutrients that will keep you nourished and active throughout the day. Green Tea 2 to 3 cups of green tea daily have been known to significantly help the process of fat loss. Make sure you make your own green tea at home rather than consuming the store bought teabags as they can be extremely harmful to your health in the long run. Green tea is rich in antioxidants, such as Polyphenols and Catechins, which help keep the negative effects of free radicals at bay. This prepares your body for heavy training. Leafy Green Vegetables Green leafy vegetables contain a significant amount of fiber that slows down the absorption of food in your body. It is better to eat large portions of vegetables in your cutting cycle as it will keep you full but will not cause excess fat gain. In addition, green vegetables are rich in phytonutrients that offer an array of health benefits.

Sample Content Preview Let's put it this way, people who don’t feel stuck will do something about their situation. Somehow some way they will break out of that box and go somewhere else. Unfortunately, whatever you're doing produces enough rewards to keep you there. This is not the best situation, and you know it, but you feel that everything else just takes too much effort so you feel stuck. The more you feel stuck,the less control over your life you think you have. This is not a great feeling to have. Thankfully, there is one tried-and-proven method that will get you out of any mental box you will ever find yourself in. To take advantage of this method, click here. What if I told you that the moment you blame other people, you hand them power over your life? I know that sounds like quite a big claim but it's absolutely true. Think about this for a second. If somebody who you don't control caused acertain problem in your life, what happens next? Well, since they caused the problem then this means that they will also be the solution to the problem. They have the solution in their hands. This makes all the logical sense in the world. They broke it; they should repair it. No problem. However, here's the problem. You can’t control them. It's bad enough trying to change yourself; can you imagine trying to change other people? Even worse, a lot of people blame circumstances of the past, circumstances oftheir birth, and other things that they can’t control for what's going wrong in their lives. If you find yourself always blaming others for whatever is wrong in your life, you might want to stop. You might want to realize what is truly going on. The moreyou do this, the more powerless you feel and become. Why? You keep handing them the ultimate responsibility for how you're feeling and how or you're coping. I'm sorry to be the one to break this to you but the only person who can truly fix your life is you. Not your parents, not your abusive past, not your ex-boyfriend or girlfriend, not your mean boss. None of that! It's you! Even if they caused the abuse. Even if they slapped you around, beat you down and crushed you. Even if they humiliated you. You have to understand that you are still responding to what they did. You can control that response. One of the best ways to reassert this control and take ownership over your life again is to learn this simple technique. To learn one simple yet powerful, click here for more details. Has this ever happened to you? You remember certain things from the past and you keep rehashing these dramatic events feeling that there’s really nothing you can do about them. Fast forward to today, do you see a lot of things going on in front of you that you are not happy with? However, instead of stepping up and trying to change things or speaking up, you just sit back. It's kind of like a movie. Your life is playing out right in front of you in a big screen. Unfortunately, you feel like you're stuck to your seat and there’s really nothing you can do to influence what happens in the screen. Come on, be honest. Is this how you feel about your life? Well, your life is not a movie. It's not some sort of script being acted by other people. These are people you don't know. These are people you can’t control. No. Your life is a movie that you wrote, directed and produced. In fact, you are the main actor of your life’s movie. Unfortunately, if you feel like you are just watching your life play out in front of you with absolutely no input on your part, you have abdicated your responsibility. You have simply given up on the fact that you have a big role to play in how your life plays out. Just because you made a mistake inthe past or several mistakes doesn’t mean that you have to continue making those same mistakes in the future. It also doesn't mean that you should just sit back and take whatever consequences flow from those mistakes. It doesn’t matter how bad things werein the past. You can still decide to turn things around today. I know what you're saying. In fact, I know exactly what you're thinking. You're saying that this is easier said than done. You’re absolutely right. What makes it difficult is the fact that you do not step up. It’s the fact that you automatically feel that you are trapped in your circumstances and there’s absolutely nothing you can do to change them. This is a lie, and the first thing that you can choose to do is to say to yourself that my oldexcuses are lies. I am in control. I decide. I am in power over my life. In the beginning it may seem like you're just making sounds with your mouth. None of it is registering. None of it is sinking in. However, the more you repeat it and the more it makes sense, the more you start to believe. Sooner or later you start acting out on it and guess what? Your life changes.

Sample Content Preview And these are the helpful parents! They can ensure we always expect the worse. And we wake up at the age of 40 and wonder why we are miserable. It’s never too late to change years of negative thinking. Here are a few of the best ways to ensure you see the sun instead of the smog. Use Words that are Positive We’re sure you’ve heard, “whether you think you can or think you cannot, you are right.” Our choice of words matters. If you tell yourself you’re stupid, unattractive, or boring, that’s exactly what you will be. Life has a way of making our thoughts come true. It’s a self-fulfilling prophecy. When confronting a problem, use positive words, such as “I can,” or “I will.” Think of words as building blocks. We use them to build (or make) conversation, ideas, and thoughts. These building blocks determine our relationship with others. Two people can be in the exact same situation and think about it very differently. “The people at this party are so boring.” “This party may be a good opportunity to build my social skills.” Same party – two attitudes. Which attitude will be more successful? We invariably get more out of any situation when we make a choice and look for a positive. Thinking positively is always a choice. Keep a Notebook Think of the things in your life that have you feeling negative. Write them down. For example, “I haven’t had a good date in months.” Below it, rewrite that thought in a positive way. “If I join a gym or book club, I might meet some interesting people.” Do this exercise regularly. Don’t deny the negative thought. State it, then turn it into a positive. This is an excellent habit to get into. Review the notebook periodically and check out your progress. Listen to Others People love to complain. As you listen, keep track how often people emphasize the negative. Don’t correct them (that would be rude), but this type of active listening will reveal just how widespread negative thinking can be. And it will help you monitor your own negative thoughts. Change Your Thoughts Negative thoughts and emotions can be triggered at any time. Bad moods happen to the best of us. But you don’t have to accept them like a victim. You have the choice and power of stopping a negative thought in midsentence and thinking about something else. If you find yourself moping about your ex, switch your thinking to how well you did at the office, instead. Deliberately Evoke Positive Thoughts This can be turned into a fun game. Even when your mood is neutral, randomly start inserting positive thoughts in your mind, such as, “Hey, I look terrific today,” “I feel totally confident,” “Bet the boss will love this report,” “The dinner I’m cooking for the in-laws will be terrific.” Don’t worry overly about the truth of these statements (so what if you burn dinner!). It’s important to get your brain used to positive thoughts. It can’t tell the difference between a true statement and a statement you’ve made up and will be happy to believe you. Positive thoughts help you create your own reality. You become what you think. Think Positively About Failure We’ve already stated that positive thinking is not a guarantee. When things go wrong (and they will), ask yourself what happened and how you could have done things differently. Use any negative forces as a learning experience rather than an opportunity to mope and blame. Every successful person has experienced failure. Most successful people have failed a number of times. That never held them back Positive thinkers know they only need to succeed once. Failure is the school of hard knocks. It always provided lessons when we need them the most. For just a minute, imagine life without failure. You wouldn’t know how to feel compassion. You wouldn’t recognize or strive for greatness. You’d have nothing to strive for. Sounds pretty bleak, doesn’t it? The truth is, the only way to move through life without failure is by never trying. Can a baby learn to walk without falling? Not any more than you can become more positive without accepting failure as necessary. Yes, failure can hurt a great deal, but it’s like that Novocain shot that’ll get us through a root canal. We’re better for it in the end. When we fail, we gain experience. It provides us with more understanding than we had before. We learn how to become more resilient. People who think positively take advantage of failure and use it as a valuable stepping stone to new and better goals. Getting fired from a job is the perfect opportunity to look for a better one. We mentioned that positive thinking can help you be prepared for the times things go wrong. For example, let’s say you have a meeting and are about to drive to the office when your car breaks down. Do you panic because you will be late? Positive thinkers know that they are in control. So, as a positive thinker, you likely thought ahead and either have enough money handy for a cab or have learned how to do some auto repair. Positive thinkers don’t depend on luck. Let it Go It’s human nature to feel resentful at times. If you’ve been hurt, unfairly criticized, or rejected, the negativity can linger. It happens to all of us. Unless we let go of grudges, we can easily become overwhelmed by bitterness. Some people go through their entire lives being resentful towards a parent or sibling, even though that person no longer lives! It’s like taking poison and expecting the other person to die. Think about it. When we let resentment fester, we are literally poisoning ourselves. Your first step toward greater positivity is forgiveness. If you think it’s ridiculous to forgive the person who wronged, abused, and rejected you, consider the price you are paying. You offer forgiveness (even if only in your own mind) to improve your own feelings, not the other person’s. Forgiveness does not imply that what someone else did is right. But it will loosen the hold that person has over you. Resentment ties you to another person and prevents you from being free. As long as you feel resentment, the other person has control over you. Honestly, is that such a good idea? Forgiveness doesn’t absolve another person; it brings you peace of mind. Once you let go of the negative feeling, there will be room to replace them with positive ones. It allows you be a victor instead of a victim. If you continue to hold grudges, you are likely to infest any and all new relationships with the poison, which only creates more negativity. It’s a vicious circle. Understand that the resentment or anger first needs to be acknowledged before it can be dealt with. Many times, people deny that they are jealous or angry, perhaps because they are too embarrassed to admit the truth. But you cannot change what you don’t acknowledge. Admit that you are jealous of your sister and angry with your ex. Then you can let it go and take back control of your life. It begins with taking responsibility for your thoughts and emotions. There is no need for the other person to become involved in any of these mental exercises. This is between you and yourself. The other person is history, so let go. You Are the Company You Keep It is said that you are the average of the five people with whom you spend the most time. That can be disconcerting when your boss is an idiot and your co-worker a backstabber. The people in your life have a tremendous impact on you. While you probably can’t do anything about the boss or co-worker (although consider getting another job), you should give a great deal of thought to the people with whom you associate. Yes, this includes family. Family members can frequently keep you down. There are people who seem to naturally drain you of energy with their negativity. They can suck you dry with their neediness, anger, and chronic complaints and pump you up with their negative thinking. These people should definitely be avoided as much as possible. They add nothing to your life while taking so much. The good news is that you do get to choose whom you hang out with. Consciously seek out people who have a positive approach to life. They don’t have to be perfect, but they should be open to life’s possibilities. Ideally, they should be where you want to go.