Sample Content Preview Let me give you an example. If you want to make it in the Internet Marketing niche, then you need to create a podcast that talks about this topic. Your podcast is not going to be known as a top Internet Marketing podcast if you also talk about how to take care of animals, how to make pottery, how to become a good parent, and so on, in your shows! In short, you don’t want your podcast to talk about everything and nothing! Now, Internet Marketing is a very broad subject area. There are many different sub-niches, so you can niche down and talk about these different sub-niches. Just remember, you don’t want to be trapped in a too-small niche where the possibility of running out of things to talk about is high. The Top 5 Ways To Make Your Podcast Turn A Profit Alright, so now you’ve arrived at the meat of this article. If you’ve just scanned this report to get to this section, then know that there are two essential components if you want to maximize your conversion rates and your profits. These are (1) choose the right niche, and (2) target the right audience. With that said, here are the top 5 ways to monetize your podcast: 1. Affiliate marketing Affiliate marketing isn’t all that complicated at all. If you’ve ever searched for product reviews on the Internet, clicked on a link and found yourself on Amazon, then chances are you clicked on an affiliate link. This means that if you bought anything on Amazon, then the website which published that product review got a commission from your purchase! So, how does affiliate marketing work? In a nutshell, you simply need to sign up as an affiliate for the product you want to promote. If you want to promote Amazon products, then you need to sign up for Amazon Associates. If you want to sell Udemy courses, then you can sign up to be a Udemy affiliate. There are thousands, if not millions, of affiliate products and programs you can join. Now that you know affiliate marketing is relatively easy, it’s important not to be trigger-happy and sign up for every affiliate network you can think of. Put yourself in your audience’s shoes. How would you feel if you were listening to a bass fishing podcast and the host suddenly recommends you check out a toy for toddlers? You’d probably scratch your head and think, “What on earth did he just say?” With affiliate marketing, you should ideally only promote products you yourself have used. But it’s not unethical either if you promote something you haven’t used yourself if you know for a fact your audience is going to benefit from it! For example, for your bass fishing podcast, you can recommend the equipment and tools you use when you go fishing. You can tell your users that if they want to support your show, they can simply click on the affiliate link in your podcast show notes or episode description. They’re not going to get charged extra, but you will earn a small percentage from the sales. You want to drive traffic to your affiliate links, so make sure you tell your listeners where they can find it. Don’t be shy. If you truly provide value in your show, then your audience will be more than happy to support you! 2. Sponsorships If you take our advice of niching down and targeting the right audience, then you can potentially earn a ton of money from sponsorships. These are basically brands and businesses who are willing to pay you a good sum so you can mention them on your podcast! If you’re just starting out, you may not be on any good sponsor’s radar, so you’d probably need to reach out to them first. Tell them about your podcast statistics, that is, who’s your audience, where they’re from, and so on. Tell them how their product or service can help your audience, and how they’re going to benefit from sponsoring your show. The good news is when your podcast becomes popular, then you don’t need to reach out to brands – they’ll be the ones reaching out to you! They’ll be vying for your attention, so you can basically pick and choose the right sponsors to bring on your show. This is, of course, a nice problem to have, but to get to this stage, you’d need to grow your audience to a good size first – probably in the 10,000+ level! Just like with affiliate marketing, you don’t want to promote sponsors who aren’t going to add any value to your show. If you do that, then you’re going to alienate your listeners. Unsubscribing or unfollowing your show is as easy as clicking on a single button! You worked so hard to grow your audience, you don’t want to lose all that work for a few more dollars in your pocket. 3. Sell your own products There are many different types of products you can sell to your audience. You can sell books, eBooks, audiobooks, online courses, coffee mugs, shirts, and so much more! The sky’s the limit actually when it comes to selling your own products on your own show. If you’ve already got an established brand and you’re using your podcast as a marketing tool, then you’re using a great strategy. This means you probably already have a solid fan base, so they’d be more willing to tune in to your podcast and help you promote your show. Just remember that people hate it when you aggressively sell to them. So, if you’re trying to capture a new audience, then it’s best to think of ways you can put your product in front of them without being too ‘salesy.’ I know this is easier said than done, but if you do it right, then you can potentially increase your sales and your conversion rates! Here’s an idea: if you’re selling an eBook or online course on how to build profitable niche websites, then you’d want to teach people a few methods on how to go about building these kinds of sites. But you don’t want to give all your secrets away. So, you can tell them that if they want all the specific details, then they can check out your premium eBook or your course. Tell them what they stand to gain from buying your book, but also reassure them that the free info you shared on your podcast is also a good start. You can also try giving away a few items to build some buzz around your products. Tell your listeners to send in their feedback to your show, and the best and most creative responses will get featured on one of your future episodes! 4. Mentorship and coaching You’re already giving away a lot of valuable information on your podcast. The next step is to start offering mentorship and coaching to your most interested followers. These are the people who are serious about following your advice and actually taking action. Now, not everyone’s going to be able to afford these kinds of ‘upgrades,’ but for those who can, then make it super valuable for them. Sure, you can give away free information, but you want to reserve your most important techniques to the right people, that is, the paying kind. For the right price, people may be willing to invest in a 1-hour call to pick your brain. You can package your services into weekly sessions, monthly sessions, etc. It’s totally up to you. The important thing is that you have the time to actually offer this service, so make sure you come up with a system that will allow you to manage your time effectively.

Sample Content Preview Over the next 24 hours, try to stay conscious of your gratitude. Take note of the positive things that happen to you and the things that you are grateful for in your daily life. To help you begin to practice gratitude, you can start keeping a gratitude journal. When it comes to incorporating gratitude into your daily life, it can help to write down what you are grateful for in your life and refer back to it when you are stuck in a particularly tricky situation. To start a gratitude journal, pick up a journal or notepad that you can use to write in every day. There are also many smartphone applications that are designed for this same purpose. One the first page of the journal, write down three things that you would like to achieve by practicing gratitude. Then, for the next four weeks or longer, start writing down three things that you are grateful for each day. While it's alright to repeat things from day to day, you'll get more out of the exercise when you can come up with specific things that you notice each day. As you write these things down, be sure to include why you are grateful for them. Try to make a mental note of each thing that you are grateful for in the day to help you complete the exercise before you go to bed. Try to be conscious of the positive things you experience and kind actions you notice, throughout the week. Once a week, look back over your entries and take in the positive energy that you’ll get by revisiting all the things that you are grateful for in your life. Step 2 – Learn to Counteract Negativity When you begin to practice gratitude in your life, it can help you to cope with the negative emotions that you feel and the challenging situations that you face. As you worked through the consciousness exercise, you should have started to notice that you experienced a sense of increased positivity and contentment. This happens because when we think about the things that we are grateful for, we are actively choosing to focus on the positive emotion and good things in our lives. This positivity can be harnessed to help us through the more difficult and challenging times. By bringing positivity to stressful situations, you can shift your focus to a more positive response, which can lead to more energy and positivity to deal with the problematic situation. Learning to counteract negativity is not to suggest that you live a life of relentless optimism because such a perspective is unrealistic and can end up doing more harm than good. Instead, using gratitude to counteract negativity is not about feeling positive all the time, but rather learning how to be grateful for what you do have and gaining a greater sense of happiness during times of turmoil and providing you with more resilience to cope with difficulties. Incorporating gratitude in your life will help you to achieve a greater sense of wellbeing and bring more happiness into your life. While it won't prevent you from experiencing hardships, gratitude can create a more positive outlook and allow you to accept the adverse situations from a healthier perspective. This can let you solve issues more efficiently and help you to better deal with the adversity you'll face throughout your life. Step 3 – Stay Grateful When Striving For Your Goals You may be thinking that gratitude runs contrary to ambition. You may believe that if you focus on being happy with what you have, you will never strive to better yourself. However, this isn't the case. Studies have shown that incorporating a practice of gratitude in your life will help you progress toward your personal goals. Practicing gratitude enables you to notice what is really important in your life, and waste less energy on negativity and unimportant things. Practicing gratitude can also make you more inclined toward solving problems, more energetic, and more determined to achieve your goals. Gratitude has also been proven to reduce anxiety and stress, which can help to increase your quality of work and quality of life when you are in more pressured situations. So, while you may end up being less focused on your ambitions, you are more likely to succeed because you are grateful for where you are in your life. This can help you to stand out for the right reasons, and allow you to make the progress you want toward your goals and help you be more content with the life you currently have. Step 4 – Express Gratitude to Better Your Relationships Some recent studies have shown the positive links between the practice of gratitude and the satisfaction and strength of relationships. Gratitude can help you form and maintain better relationships and has been shown to be the key to relationship success. When you are genuinely grateful for the person you're with, you are more likely to behave better toward them in your relationship and are more likely to want to work hard to keep your relationship going. Gratitude can also help you to better enjoy and cherish the time you spend with your partner, resulting in them feeling more appreciated and more grateful toward you. To start improving your relationships through gratitude, start by appreciating your partner more consciously. Take the time to notice all the things you appreciate about them, their personality, their mannerisms, and their actions. Think about what it is you love about them. Consider why you enjoy spending time with them. When you become more aware of these things, you’ll start to notice yourself being more grateful for them. This is not to say that all relationships will work if both of you practice gratitude. You have to be genuinely grateful if you want it to work. If you don't particularly feel positive about your partner, you will end up struggling to generate an authentic sense of gratitude. Practicing gratitude can also improve your relationship with yourself. Regular practice can allow you to better appreciate the things that you like about yourself. Gratitude will also let you become less shallow because you will start to focus more on the essential things in life. As you practice gratitude, you will begin to eliminate the negative thoughts that you have about yourself and start to look at yourself in a more positive light. Step 5 – Stop Being Complacent If you genuinely want to find greatness through gratitude, then you need to do whatever you can to avoid complaining, whining and expressing generally negative comments. While this isn't to say that you have to work to eliminate all negative thoughts, it merely means that you need to acknowledge your ability to choose what you focus on consciously. When you refuse to make negative comments, you ultimately take power away from the negative thoughts, eliminating their voice, resulting in them getting less of your mental focus and energy. If you find the idea of not complaining and expressing negative thoughts a bit challenging, you can participate in the "A Complaint Free World" challenge. Essentially this challenge requires you to not complain about anything for 21-days. This kind of exercise can be beneficial if you are attempting to practice gratitude because it brings about an awareness of negativity in our lives and actively encourages the elimination of negative thinking. If you feel that 21-days are far too long, you can start with the next 24-hours.

Sample Content Preview If you want to achieve a high level of focus, you have to figure out what you really want. You need to be precise and exact. For example, say you think that it might be good to move into a new house. What happens then? Do you say to yourself, "I wish I could move into a new house?" Of course not. When you want to move, you take the time to do research and figure out what kind of house you want to live in. You figure out if you're going to rent or buy. As you start to figure out the exact kind of house you want to move into, your focus automatically increases. You begin to zero in on what you really want, shaping it and refining it in your mind until you have an exact picture of your dream. At this point, you start to search online for a match to your vision and maybe even begin to talk to realtors and touring available homes in person. Similarly, with the rest of your goals, you need to determine precisely what it is that you want, right down to the very last detail. When you talk about abstract goals, like "I want to be rich," or "I want to lose weight," you're doing yourself an incredible disservice. When your goals are abstract like these, they are less and real, and you are less likely to achieve them. After you've determined precisely what you want, write your goal down. Make sure that you are extremely precise in what you want, and be sure to include a due date for accomplishing the goal. The more detail you can add when writing down your goal, the higher your chances of achieving your goals. One study determined that you have a 42 percent higher chance of making your goals if they are written down. #3: Continuously Remind Yourself Why You Want It If you want to remain persistent on your path to accomplishing your goals and achieving success, you always have to remind yourself why you're doing what you're doing. If you want to achieve your goals, you have to have a strong reason to motivate you to remain persistent in your pursuit. If your reason for wanting to achieve a particular goal is superficial, then you can forget about ever achieving it. Your reason for setting the goal has to run deep. One of the best ways to stay focused and persistent on your path is to have profound reasons for wanting to achieve your goals. Think about this for a minute. Think about a time in your life when you really wanted something, and you had a deep-rooted reason for wanting it, did you do just about anything in your power to achieve it? Think about a single mother who is working three jobs only to provide her children with a comfortable life. Why is she working herself so hard? A single mother with no other alternatives has to do what she must to survive. While her goal might be survival, she might have a different purpose entirely. Take J.K. Rowling for instance. When she first set about writing Harry Potter and the Sorcerer’s Stone, she was living on government assistance as a single mother. Clearly, she wasn't merely interested in survival but was interested in finding a way to thrive. She had a deep-rooted reason to do just that. As a single mother, she would sneak out of the house while her daughter was napping so that she could write her book. While it took her seven long years to see her dream become a reality, she remained persistent. Ultimately, even in the face of rejection from all 12 major publishing houses, she achieved her goal. If you want to remain persistent in accomplishing your goals, you have to find a deep-rooted reason to drive you. It could be family, like Rowling, or maybe its freedom or security that you're after. You want to zero in on something other than yourself if you're going to remain persistent and achieve your goals. #4: Focusing On Improving Your Habits An easy way for you to lose your focus has to do with your internal, pre-programmed behavior, which is also known as your habits. When you lose your attention, it can be extremely challenged to stay persistent in your journey. The goal moves out of the spotlight and onto the backburner. It is straightforward to default to things we do on a daily basis automatically, especially when we run into roadblocks and have to face challenges. It's easy to see why so many of us don't have the persistence to see things through when our habits limit us rather than serve us. This may be why only eight percent of people who set New Year's goals actually accomplish them. There are a substantial number of environmental and social factors that hold us back, as well as our own personal thoughts, behaviors, and emotions. However, when you are able to conquer your bad habits, you will find that it is easier to focus, which allows the pathway of persistence to remain open so you can accomplish your goals. If you let your habits get the better of you, it will be all downhill from there. The goal is to improve your good habits and eliminate your bad habits by building a set of keystone habits. Building keystone habits aren't easy, but it will be worth it in the end. Many of our bad habits stand in the way of those things that we want most in our lives. The habit of procrastination, for example, can cost you your goals if you allow it to get out of control. Our other bad habits can help to push us down the wrong path and leave us in situations that can be difficult to overcome. If you do nothing else, you need to focus on the keystone habits. These habits will help you form other good habits and will help to eliminate the bad habits from your life. For example, getting out and exercising for 30 minutes a day is a keystone habit that will help to bring about other good habits like taking vitamins, drinking more water, and eating a healthy, well-balanced diet.

Sample Content Preview Emotional intelligence is built on the solid foundation of self-awareness. When think that you are somehow stuck with a certain personality that produces negative results, you’re not. Let me tell you, feeling like a victim is very attractive. It really is. In fact, it’s quite seductive. If you think that you’re bearing the weight of the world and that people are expecting all sorts of things from you, you can gain a tremendous sense of freedom by simply assuming the role of a victim. When you’re the victim, you feel that you’re not going to be held accountable. After all you’re the person who already suffered. Why beat up on you some more, right? When you’re the victim, you feel that whatever you do from that point on really doesn’t matter because the harm was already done to you. It is no surprise that a lot of people who consider themselves victims, are in their own right victimizers of other people. They give themselves a pass. In fact in many cases, they feel that they have some sort of license to be mean, abusive or disrespectful to other people because they’re already victims. When people get harmed in the past, they feel that their shame, humiliation, and frustration gives them a right to hurt others. If you feel like this, it’s because you chose not to exercise your emotional intelligence. Emotional intelligent people do not resort to victimhood. They know that it’s a dead end. When you are a victim, you are essentially saying to the world that you have no choice over your life. You’re the person that things happen to, instead of the person that makes things happen. You’re always looking for a break and the benefit of the doubt even though you did not earn it. I’m telling you if you assume the role of the victim, you are going to be settling for the crumbs that life has left over. This is not exactly a winning position. Click here to get out from under victim mentality. It’s actually easier than you think. It all boils down to emotional intelligence. People who suffer from low self-esteem often misread their emotions. They think that they’re just sad they think that the world can be reduced to black and white. The problem is that this is a case of interpretation. Maybe you’re looking at the total picture of your life in the worst way possible. Maybe you are exaggerating other people’s achievements and putting yourself down. If you’re completely honest with yourself and practice emotional intelligence, you would see the big picture. More importantly, you would see things in the right perspective. Given enough perspective, it often turns out that we’re not as bad as we think we are. We quickly discover that were really not at the bottom. No matter how ugly, dumb, poor, stupid, or unappealing you may think you are, when you look at your life with the right perspective, things aren’t that bad. In fact, if you are reading this book in the United States, you are in the top 10 % of the world’s population. Chances are you don’t have to worry about a roof over your head, food in your belly and clean water. Those are big deals in many parts of the world. In fact, if you make more than $2 per day, yes, you read that correctly, $2 per day, you are making way more money than hundreds upon hundreds of millions of people on this planet. I’m not going to force you to count your blessings, but I just want to ask you to look at your life in perspective. This is one of the benefits of emotional intelligence. Ultimately you realize that a little bit of empathy can go a long way. Empathy produces perspective. Click here for a practical guild in rediscovering your personal power of empathy. Do you find yourself in a situation that regardless of how hard you try and regardless of what you do, it seems that you keep failing? Maybe "failure" is too strong of a word. Maybe just can’t seem to hit the mark or it seems that like regardless of what you do, you’re always constantly disappointed. If this is the case, maybe it’s due to the fact that you are not identifying and analyzing your own emotions accurately. It may be due to the fact that regardless of how much preparation and resources you’re throwing to something, you sabotage yourself from ultimate success. If you think this sounds twisted or weird, don’t. It actually happens all the time. If you’re sick and tired of this, click here to learn some important coping mechanisms that will enable you to stoop emotionally sabotaging yourself.

Sample Content Preview Most companies don’t have this strategic advantage. They’re coming in completely blind. It is very dangerous to come in with too much money with a tremendous amount of impatience. You have to be patient. You have to attack this on a piecemeal basis. I’m a very big Instagram marketer as well as a user. I love using Instagram. In fact, I’m one of those stereotypical Instagram users who check their IG updates every couple of hours. From my perspective as a consumer, I can see why a lot of Instagram marketing campaigns fail. Many of these marketers would buy a good-looking ad on Instagram. However, when you click on the link associated with that picture, it takes you to a page you know nothing about. A lot of these campaigns take you to a sales page. This is a serious problem because people are thinking at the back of their heads, “What is this company about? How will I benefit from this company? How does this company and its products and services address my situation?” There are lots of unanswered questions. People who clicked-through may not have been fully convinced yet, but unfortunately, they are dumped on a sales page. They don’t know what to do. When consumers get confused, they can be relied on to click the back button or not do anything. In other words, they’re not going to buy. They’re not going to convert. This is why promoting direct conversion links usually leads to failure. You have to qualify your prospect. You have to answer their questions. You have to build trust in their eyes. This requires content. You can’t just dump them into a sales page or an email recruitment page. It doesn’t work that way. A lot of accounts on Instagram get paid a lot of money. These are regular people like you and me who created Instagram accounts. Advertisers cannot give them enough money. Why? They’ve developed very loyal fans. These accounts may post pictures of luxury watches. Who do you think would want to buy advertising space or ad mentions in their posts? That’s right. Luxury time-piece brands. Regardless of the niche, there are sure to be influencers who command top dollar. Now, this may sound awesome and everything, but the problem is there are lots of unscrupulous business people out there making up fake influencer accounts. These are accounts that are just intended to get advertising revenue. To make matters worse, they also have fake followers. Let me tell you. If you were to spend $20 on a shoutout to these accounts, you might as well just take that $20 bill and burn it. You’ll get the exact same result. You’ll get a whole lot of nothing. Last time I checked, software bots on Instagram, Facebook, or other social media platforms do not have credit cards. This is why a lot of advertisers, such as yourself, have been turned off by influencers. In fact, they’ve swung to the other extreme. They are so turned off that they would not pay for a shout out from an influencer. This really is too bad. People who think this way are throwing the baby out with the bath water. Sure, there are lots of unscrupulous influencers out there. A lot of them are simply out to make money. However, there are also perfectly legitimate ones. These are the ones who can actually drive traffic that converts. Your job is to pay attention to certain signals that indicate and influencer is the real deal. It really is quite ironic. The lot of marketers go on social media and instantly turn these platforms into one-way conversations. I’m telling you, you’re not being social when you are interacting with somebody in a way where you’re the only one doing the talking. That’s not much of a social experience. Unfortunately, that’s exactly how too many people define “social media marketing”. They’re being antisocial. It is no surprise that people who market this way on Instagram, fail again and again. How can they not? They’re being antisocial. They don’t engage in outreach. They don’t comment on their fans’ comments on their content. In many cases, they don’t even acknowledge their fans. It’s as if they’re just dumping content on Instagram and moving on. Well, let me tell you. With everything else being equal, as a consumer of Instagram’s services, I would rather follow somebody who makes me feel like I matter.

Sample Content Preview ESTABLISH CREDIBILITY When someone visits a sales page, they may not have any idea who you are or why they should buy from you. In order to make a case that you are indeed trustworthy, you have to either list your credentials or get other people to vouch for you. There are a number of different ways you can convince the average visitor that you are a genuine businessperson and not just some Internet scam artist. Here are a few good ways to reduce the resistance to buy from you, simply because they don't quite know who you are or whether your business is legitimate. FLAUNT YOUR CREDENTIALS If you have degrees, teach seminars, written a book, or done anything that can establish a personal connection and authority on the subject you are selling, be sure to flaunt it. Nothing sells better than a person who is keenly involved in the field that they promote. PROVIDE TESTIMONIALS You can write up testimonials that others provide to you. Preferably, they should include real results, not just gushing admiration. In order to give them authenticity, ask permission from the person who offers the testimonial to reprint their quote with their full name. Adding a city and state also gives it more credibility. POINT TO FAVORABLE REVIEWS Did someone else give your products, service, or business a review? If it was favorable, post a link to it on your sales page so that they can see that you really are who you say you are and can provide what you say you do. If you don't want to post a link, quote the article and list the reference that gave you the review. GIVE OUT CONTACT INFORMATION This seems very simple, but many IM people bypass it for fear of being “too available.” You don't have to give out a physical address, but having a phone number or email address where people can reach you to ask pre-sales questions is good. It shows that you are an actual live person who is doing business online and not just some scam website. SHOOT OUT THOSE BENEFITS! When someone asks you why they should buy your product or service, it's a good thing to have tons of benefits ready to list. Benefits sell products, as any good marketer knows. You can't have too many benefits, so don't be afraid of listing too many. How you list those benefits is just as important as what you list. BULLETED LISTS If you go through a number of Internet marketing sales pages, you'll find they almost all have one thing in common: a bulleted list of benefits. This is the best way to list your benefits because of the way people scan a sales page before deciding what to read. The bulleted list makes it easy to scan the major benefits and then read any details if the main benefit is appealing. ORDER IS IMPORTANT The order of the bulleted items is important too. You want to list the biggest benefits first and work your way down. Again, this is because people tend to start to read and then lose interest the more they read. So, to keep them reading, put the juicier benefits at the top and work your way to the weakest benefits at the bottom of the list. WHY MORE IS BETTER You might think that listing two whole pages of benefits is a bad idea. Actually, there is no way to list too many benefits. The reason for that is that you don't know why someone has landed on your sales page or what trigger will make someone push the “Buy” button. Since you aren't a virtual sales agent, your copy has to do the job of overcoming all objections for you. You aren't there to hear the objections running through the visitor’s head. Only he/she knows what those objections are, and so the copy has to address each and every objection someone might have by listing all of the benefits the product can create in a person's life. Eventually, as the visitor reads the list, he/she will come upon the benefit that may be the biggest trigger for him/her, but it may be placed further down the list. There's no way to know what exactly triggers that particular individual, but when he/she gets to that benefit, that may be enough to sell him/her on your product. So, be sure to list as many benefits as you can think of, even if the list runs several pages. If the visitor doesn't want to read them, he’ll/she'll simply scroll onto the next subheading. EXPLAIN YOUR FEATURES OR SPECIFICATIONS THOROUGHLY Have you noticed that, so far, we really haven't explained much about the product or service we are selling? That's because you're not trying to sell a product or service; you are trying to sell benefits. Benefits sell products, and once the decision to buy has been made (which is typically an emotional response), then you can start to list the features or specifications of the product or service in detail. If you were to try doing it the other way around, you would more than likely bore people to tears. Ever have the uncomfortable experience of walking into an electronics store and being assailed by a tech geek trying to sell you the latest computer based on the features and specs of the machine? Odds are, you don't know why you'd want a certain speed of machine, why one video resolution is better than another, or what any of those weird terms the guy is spouting mean. It's just plain awkward. You aren't there to buy a particular machine based on the specs and features. You are there to buy a machine that solves your problems and makes your life easier. If those features and specs do that, great! But no one wants to know how they work; they just want things to work. They also definitely don't want to have to guess from the features of specifications how that machine is going to work out for them. They want to be told how it solves their problems and benefits them personally. The same is true of any sales copy you write to sell products or services on the Internet. Benefits sell; product features and specifications should be detailed, but only after the benefits are listed and clearly explained.

Sample Content Preview Options are endless if we get ourselves used to think outside the box. Following the example with the Fashion niche, we can find various topics, such as garment making, fashion blogging, fashion design, fashion trends, etc. You can also narrow your niche even more, for example, if you are a fashion designer, just being one and talk about it won't suffice; you can be even more specific by talking about making swimwear. Following this idea, you can talk about making swimwear only for ladies or only for men. So, if you feel you have chosen a broad niche, you can go even deeper and adopt a smaller one. As you will see, making a thorough lookup of want to give to your followers or subscribers is worth it, since they love to know that they will find specific and unique content in your site. Therefore, it's up to you to be as specific as possible. Aim for an audience Another essential step to success on social networks is knowing who you want to target. For this task, you can look for inspiration in other accounts targeting the same niche as you. It's completely valid if you choose to aim for a similar style of the accounts you looked up for inspiration. It's not about copying them, but about being inspired by them. This inspired aesthetic will help you identify yourself to an audience similar to theirs and, in turn, help you find a similar follower base. Study your inspirational accounts carefully. Find their most successful posts and try to break them down into their core elements. This analysis will help you generate a similar post. Everything works as long as it's with your personal touch and from your originality. Evaluate according to your content, what would be your ideal audience? That is, if what you like to do is show your creative process as a fashion designer, you cannot aim at a gamer audience. Choose a leading social network The last, but at the same time, the most crucial step, choose a network on which you want to establish yourself. This doesn't mean that you have to open an account in only one network and only dedicate yourself to it. No! But you should start in one initially, at least while you consolidate your content and build up a community. There are many networks where you can create content. For example, Instagram, Facebook and Twitter are the most popular. However, YouTube can grant you quick fame if you use it correctly, and Tiktok, in the last year, became the most downloaded social network in both PlayStore and iStore. To choose a social network to work on, you first need to know it, know how it works and why not, its secrets. This knowledge will also help you find a network that identifies with you, for example, it's not the same to upload images to Instagram accompanied by a caption that makes you fall in love and seduce the customer. It's not the same as making a video for YouTube that engages the subscriber enough to see the whole thing. The best resource to exploit your full potential is to understand which social network you want to be on and make the most of it. Currently, the most used networks, in trend and growth, are Instagram, YouTube and Tiktok. However, this does not imply that other social networks are losing relevance. Still, it would be very advisable to focus on the place where there is a higher number of people; therefore, these three networks are the perfect target to become an influencer and be the target of the most recognized brands. Instagram. Instagram is a social platform based on a mobile app. It allows its userbase the upload of images and videos with multiple effects, such as stickers, preset filters, frames, etc. and then post them as content in the platform or share them across a wide array of social media. Initially, it was intended as a photography network since it was one of the first social networks that had unique filters for photos. This allowed the user to create a well-edited image and give it a professional look without much effort; anyone could edit without using resources like Photoshop. Instagram is currently one of the leading social media platforms for both consumers and brands because it harbors more than 20 million influencers, which work for the people as entertainers and opinion leaders, and for a brand as promoters to generate more sales. To become an Influencer within this robust social network, in which there are more than 1,000 million users a month, you have to be very charming to please your followers and always be at the forefront of trends. In the digital world, what you want, the least is to be left behind. Most social networks nowadays work with an algorithm. The purpose of it is to humanize social networks more and more since, according to experts, in the last few years, social networks were becoming generators of social alienation. In the face of such concern, most social networks stuck to an algorithm that consists of showing you what you like, taking you to those things with which you identify yourself and with which you interact the most. The monster called "Algorithm" In 2018, Instagram introduced many changes to its operation, such as the great algorithm that moved us away from the timeline with which we used to see posts. But despite the adverse reaction, chronological presentation didn't seem to make a comeback, so it was up to each user to adapt and manage themselves under those new rules. Under these conditions, is it possible to adapt and overcome the Instagram algorithm? It's vital to understand that the current algorithm prioritizes highly committed stories and posts. Communication by using different Instagram tools such as stories is something of value to the algorithm. For this reason, resources like Instagram Stories and Instagram TV will continue to evolve, becoming an essential aspect of your marketing strategy on Instagram. From the very first transition of the timeline format, Instagram's feed became a scheme based primarily on interaction with other people's posts. This algorithm includes the number of likes, comments, video views, saves, forwarding, direct messaging, and any other interactions the post receives. When a post gets a lot of "likes" and comments, the algorithm reads it as a highquality post, with engaging content, and it's likely that more people will be interested in seeing it. In a report about the new algorithm, Instagram's representatives commented, "The content priority in your feed will depend on whether the algorithm determines the content as interesting for you and on the quality and quantity of interactions with the person who is posting.

Sample Content Preview How Does Blockchain Work? Instead than having a primary administrator like a traditional database, a digital ledger has a network of replicated databases that are synchronized through the Internet and visible to anyone on the system. Blockchain networks can be public, like the Internet, where everyone in the world has access to it, or they can be private, where there is a restricted membership that is similar to an Intranet. When a digital transaction is completed, it is grouped together with other transactions that have occurred within the last ten minutes. They are grouped into a cryptographically protected block that is then sent out to the entire network. Miners are members of the system with high levels of computing power that compete to validate the transactions in the block by solving complex coded problems. The first miner to correctly answer the challenge and confirm the block receives a reward, usually in the form of a coin or token. After the block of transactions is validated, it is timestamped and added to the chain in linear, chronological order. New blocks that have been confirmed are then linked to the older blocks, forming a chain of blocks that show every recorded transaction made in the history of that particular blockchain. The entire chain is updated constantly so that all of the ledgers in the network is the same, giving each member of the blockchain network the ability to prove who owns what at any given time. The decentralized, open, and cryptographic nature of blockchains allow members of the network to trust each other and make peer-to-peer transactions, effectively eliminating intermediaries. It also brings with it unprecedented security benefits. Is Blockchain Technology Secure? Through the use of hash functions and timestamps, blockchain has made it so that the data in the chain cannot be changed or tampered with once it has been verified. Since you can’t overwrite the data in a blockchain, manipulating the data is impractical, ultimately securing the data and eliminating the centralized points that hackers and cybercriminals often target. The key to blockchain’s security is that any changes that are made to the database are immediately sent to all of the users to create a secure and established record. All the users on the network receive a copy of the data keeping the overall database safe and secure, even if a handful of network users are hacked. By storing data and financial information across a network of computers, it becomes much more difficult for hackers to compromise data. Rather than having to breach a single server, making a fraudulent transaction or falsifying a balance on a blockchain can only be accomplished if the majority of the network is compromised. Hacking into a single server is extremely difficult, even for the most accomplished cybercriminals. Being able to compromise more than half of the servers to falsify records on the blockchain is practically impossible because for hackers to successfully change information in the blockchain, they would need to breach each node in the chain simultaneously. The decentralized and tamper-proof nature has made blockchain technology increasingly popular beyond its original intended function as a way to support digital bitcoin transactions and is starting to pique the interest of numerous industries that could utilize blockchain technology for their advantage. What Are Some Other Applications for Blockchain? There are several other applications for blockchain technology that don't involve recording bitcoin transactions. According to the Sally Davies, a reporter for the Financial Times, "Blockchain is to bitcoin, what the Internet is to email. A big electronic system, on top of which you can build applications. Currency is just one." Bitcoin is only one small application supported by blockchain. Blockchain technology is full of endless possibilities. Payments and Cryptocurrencies The most popular blockchain application is cryptocurrency because along with being the first application, it also has the most extensive network of users. In fact, Bitcoin has become so popular that restaurants, stores, and bars are starting to accept it as payment. It has also been used to cope with hyperinflation in Venezuela. The smart contract that is built into Ethereum's cryptocurrency allow for a variety of deals to occur automatically once pre-negotiated terms have been met. Trade The blockchain, as well as cryptocurrencies, will have a tremendous impact on business. The reduction or removal of transaction fees, faster verification times, and the elimination of errors will make international and domestic trade easier than ever. Crowdfunding Blockchain will dramatically change how startups and businesses raise capital. Kickstarter, one of the most popular fundraising sites allows just about anyone to find financial backing from a broad audience rather than through traditional means like venture capital funds and banks. They charge a five percent fee for using the service. With blockchain, these fees will be eliminated since the network allows for immediate verification and smart contracts allow transactions to be completed only when a project is fully funded.

Sample Content Preview Unfortunately, most of these people are just repeating what they've heard before. People keep saying that Facebook Ads delivers solid results so they buy into the fantasy. Once they start putting their money where their mouths are, they find out, in the worst way possible, that a lot of this is hype. I'm not saying that Facebook Ads will not convert. That's not my point. My point is if you are completely clueless regarding Facebook Ads, chances are your first, second and possibly even first hundred campaigns will fail or will at least yield disappointing results. Make no mistake paid traffic can pay off, but there is a steep learning curve and it's also very expensive. This is why a lot of ClickBank marketers fail. They have a few thousand dollars lying around so they blow it all on Facebook Ads. They don't have a system for filtering Facebook Ads or qualifying Facebook Ads. They don't even know how to post content-based ads. Let’s put it this way. They probably would have gotten the same results if they have taken those thousands of dollars in hundred-dollar bills and set them on fire. Don’t use expensive paid traffic when you first begin your ClickBank marketing journey. Instead, click here to use this alternative system. Please understand that even though you’re not paying with actual dollars, you can still be losing money with your traffic generation efforts. Time, after all, is money. Unfortunately, it's very easy to waste your time on different manual traffic methods. You think you're making a lot of progress because people are clicking on your links. You might want to think again. Look at your conversions. Please understand that just because you put it in a lot of time, effort and energy to drum up traffic, this doesn’t necessarily mean that traffic will convert. At the end of the day, it doesn't really matter how many people click on your link. Do you know what matters? That's right - the amount of dollars in your bank account. That's the bottom line. Focus there. This is why it's really important to think of your manual traffic generation efforts in terms of return on effort. Look at the return that you're getting. How much money is ending up in your bank account? Now, line this up with how much time and effort you put into generating that result. Look at other activities and see if they yield higher returns on effort. This is how you should think. Otherwise, it's just too easy to waste a tremendous amount of time on a manually intensive traffic campaign and have very little conversion to show for it. At the risk of seeming like I'm contradicting myself as far as Failure Reason #2 goes, please understand that you cannot put all your eggs in one basket. With that said, this doesn't mean that you should spread yourself too thin either. Focus first on one to two traffic sources. Identify the opportunities. Make it work. Get your first conversion. Figure out what you did right and scale it up. Once you’ve optimized one particular traffic source, move on to the next. This is how you succeed in the ClickBank marketing game. You don't restrict yourself to one traffic source because if anything goes wrong and that traffic source is no longer available, you can kiss your income goodbye. Use the system I just described: identify, customize, optimize, regularize and scale. This is how you systematically move from one traffic success to another. Do this the right way and you would have many fat streams of traffic producing income and taking your bank account to the next level. I run into this problem all the time. I advise a lot of ClickBank marketers and entrepreneurs. It turns out the vast majority of them have their eyes set on one “magic product” in their niche. Now, I commend them for their single-mindedness, but this can also be their undoing. Seriously. They’re sabotaging themselves when they do this. You see, just because other people are doing well with a product on ClickBank doesn't necessarily mean that you will share in their good fortune. For whatever reason, your audience members may not click with the stuff that you are selling. This is where a bit of diversity comes in. You should pick a niche and then come up with as many products on ClickBank’s marketplace for that niche. Promote all these products using your three-layer content system. The more of these products you promote, the better because this gives your audience members a lot more choices. However, you would quickly realize that only 10% of the products that you have chosen to promote actually sell, and of this 10%, maybe one-third sell far more units than the others. Focus on those three. Drive more traffic to those. That's how you succeed. Unfortunately, you're not going to get there when you started your ClickBank marketing journey with just one product. You have to promote as many products in your chosen niche as possible so you can filter the ones that are runaway winners. You have to go through this process. You cannot skip any steps. Have you ever come across a blog that was obviously updated quite a bit when it began? Maybe it had a lot of posts early on but, eventually, whoever was running the blog posted less and less updates until they stopped posting. It's been several months since there last post. In fact, if you visit the blog after enough time has passed, you might even get a 404 Error because the domain name has expired. Of course there are many reasons why this happens. Maybe their budget ran out. Perhaps they had serious issues with their personal life. Possibly, they got a full-time job and just didn't have the time. Whatever the reason may be they just stopped updating. Please note that one of these reasons is that they lost interest.

Sample Content Preview Do you see the problem with this definition? The Four Elements of the Law of Attraction OK time for a reality check. We are now going to share with you what needs to happen for the Law of Attraction to work for you. There are four elements to this and you will quickly realize that thinking about something a lot and hoping are not going to make it work for you. 1. You have to know Exactly what you want Most people have a tough time with this. If you ask the average man or woman in the street what they really want from life the vast majority will not be able to tell you. In order for the Law of Attraction to work for you must be completely clear on exactly what you want. 2. Think about it and ask for it to happen The Law of Attraction is a universal law. Yes you do need to think about what you really want and you need to ask the Universe to make it happen for you. You will learn more about how this works in later chapters. 3. Visualize you already have what you want This is difficult for some people to grasp. Once you have decided what you want and asked the Universe to provide it you then need to visualize that you actually have it. You need to feel it, touch it, taste it and make it very real. 4. Keep Believing it will happen Belief is very important with the Law of Attraction. You do not want to start thinking about things that may happen. You have to stay on track and firmly believe that the thing you desire will happen for you. Do not let any apprehension creep in. The Law of Attraction has been around for a long time If you think that the Law of Attraction is some new age fangled thing then you are wrong. Mass awareness of it is a recent thing but that doesn’t mean that it is new. People have been teaching that a person’s beliefs are essential for their destiny for centuries. It wasn’t until the 19th century that the Law of Attraction starting to acquire notoriety in the western world. People in other parts of the world knew about the Law of Attraction long before this. Initially people in the west started to use the power of positive thinking to bring about the changes that they wanted in their lives. You have probably heard quotes like “you are what you think” and “you are a product of your thoughts”. These go back centuries and the Buddha was among the first to introduce this kind of thinking. People in ancient cultures may not have realized that they were using the Law of Attraction but they knew that it worked. So the first and most important step on your Law of Attraction journey is to believe that it works. Don’t listen to the negative people who will tell you that it is nonsense. Only when you have total belief in the Law of Attraction will it truly work for you. In the next chapter we will explain how the Law of Attraction really works… Understanding how the Law of Attraction works is essential for you to be successful with it. The best way to understand how the Law of Attraction works is to think about the concept of: “Like Attracts Like” As human beings we all emit energy into the world. This energy will either be at a low level or a high level. If we are continually emitting low levels of energy to the Universe then we will get things related to these low energy levels back. Conversely, high energy levels attract things related to these high levels. It’s all about Vibrations The Law of Attraction is a universal law that is best understood by first considering the Law of Vibration. You need to know and believe that everything in our Universe is vibrating on a continual basis. From the smallest grain of sand to the largest planet it is all vibrating all of the time. Our brains have evolved to block this out so that we can observe a calm, still world. The truth is that we would find it very difficult to handle everything vibrating around us. So the feelings of these vibrations, and the sight and sounds have been blocked out. But the objects are still vibrating. Scientists have confirmed that colors are nothing more than vibrations at a specific frequency. You conceive your reality inside your head, and a conversion process has been undertaken so that life is easy for you. The Law of Vibration is real, and the next step is to comprehend that when two things use a similar vibration frequency they are attracted to each other. You are sending out vibrations with your mind at different frequencies to the Universe all of the time. Like attracts like and your thoughts are what control your destiny. If you send out the right vibrations at the right frequency then you will attract what you desire. You have to be in tune with the Universe in order for it to manifest what you want. So the bottom line is: Every positive and negative thing that has ever happened in your life was attracted by your vibrations. You are, and have, what you focus on. Your mind controls your destiny. So if your thoughts are negative, your life will be negative.