Table Of Contents
What Exactly is a Keyword? 4
What You'll Learn in Keyword Treasury 5
Google, the King of the Keywords 6
Brainstorming Keywords 7
Refining and Sorting Your Keyword List 8
Deciphering Google 10
Exact, Phrase, or Broad 11
Other Keyword Discovery Tools 12
What Exactly Are You Looking For? 16
How many searches is enough? 16
How Much Competition is too Much? 17
Other Ways to Find Great Keywords 19
Types of Keywords 21
Organizing and Using Keywords 23
Using Keywords Effectively 24
Writing with Keywords 28
Using Keywords Offsite 32
Anchor Text Defined 32
Linkbuilding with Anchor Text 33
Internal Linking 35
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Anyone who has ever built a website or done business online knows, the key to great results is good keyword research. Everything you do – from the products you sell to the advertising you buy to the very structure of your website – depends on choosing the proper keywords. And not just choosing them, but using them properly.
What Exactly is a Keyword?
A keyword is a word or a phrase that someone types in to a search engine in order to locate information on the Internet. Think about what you do when you need to find something online. You go to Google or Yahoo! or Bing, enter some words or a phrase into the box, and click search. Those words you entered are collectively called a keyword or key phrase.
For an online business owner, keywords are important because we want searchers to be able to find our site, and in order for them to find us, we have to have a good understanding of how they use the Internet to search for information. That's where keyword research comes in.
By conducting thorough keyword research and discovering the most popular, most often searched terms in our industry or niche, then analyzing those keywords for their money making capacity and their overall usefulness, we can get a good start on building a profitable business.
The other side of the coin of good keyword research lies in understanding the competition, how they use our chosen keywords, and whether or not we can even compete against them. And yes, it's absolutely okay to recognize when we can't compete against a certain page for our chosen keyword.
Ebook Table Of Contents
What is Niche Marketing? 4
How do I know which niche is for me? 6
Getting to know your niche 7
Now that I know my niche, what do I do? 8
How will I really benefit from niche marketing? 8
How It Works 9
Why It Works 19
The Don’ts Of Niche Marketing 22
Conclusion 23
A Final Thought 26
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NICHE MARKETING
UNDERSTANDING THE BASICS
First things first, we will explore what niche marketing is and how to get started by choosing which niche is best for you.
What is Niche Marketing?
According to Wikipedia, Niche Marketing can be defined as follows:
“A niche market is the subset of the market on which a specific product is focusing; therefore the market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact.”
The business dictionary defines it as follows:
“Concentrating all marketing efforts on a small but specific and well defined segment of the population. Niches do not 'exist' but are 'created' by identifying needs, wants, and requirements that are being addressed poorly or not at all by other firms, and developing and delivering goods or services to satisfy them. As a strategy, niche marketing is aimed at being a big fish in a small pond instead of being a small fish in a big pond.”
PLR Ebook Table Of Contents
Membership Sites Roadmap 4
What is Membership Marketing? 4
What is a membership site & should I implement one? 6
What is customer acquisition? 7
What is customer acquisition management? 8
What is customer loyalty? 9
What is the multi-level membership model? 10
The Price of Membership 11
Customer Renewals 12
The Key To Securing Customer Renewals Is To… 13
The Importance of Incentives 14
Visibility Is Priceless 16
How To Create A Membership Site 19
Success Recap 21
Conclusion 24
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Membership Sites Roadmap
As a successful online business owner, you already understand and know all too well the importance of growing your list. In fact, it is at the very heart of your business and ultimately, your success.
So how can you do even better? It’s simple, Membership Marketing.
What is Membership Marketing?
In case you aren’t familiar with it already, membership marketing is a program designed to convert one-time buyers into loyal customers.
According to Wikipedia, Membership Marketing is: ...
PLR Ebook Table Of Contents
Section I: Stumbling Your Way to Success 4
Who Should Use StumbleUpon? 4
How Does It Work? 4
Facebook, Twitter – and Security Issues 6
Section II: Preparing your StumbleUpon Strategy 10
Are You a Social Butterfly? 10
What You Want it to Achieve 10
A Word About “Topics” 11
Stumbling Your Own Site 11
Unique Facts about StumbleUpon Tags 12
The Many Ways to Stumble 12
Channels: Stumbling Thru 13
StumbleUpon and Squidoo 15
What Works to Capture StumbleUpon Attention 16
Section III: Learning the Ropes 22
Setting Up your Profile 22
Customizing Your StumbleUpon Experience 23
Section IV: Su.pr – Should You Use It? 26
Section V: StumbleUpon Advertising 28
Should you do it? 28
Does it work? 28
Section VI: Troubleshooting StumbleUpon 30
“Why Can’t I Submit Any More Pages” 30
“I Put My Page into the Wrong Category” 30
“My Toolbar has Disappeared!” 30
“I Hit Thumbs Up When I Meant to Hit Thumbs Down” 31
“I’ve Got Too Many Favorites. How do I Delete Some?” 31
8 StumbleUpon Mistakes to Avoid 32
StumbleUpon Privacy 32
Section VII: Your StumbleUpon Checklist 33
14 Best StumbleUpon Tips 33
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Section I: Stumbling Your Way to Success
Who Should Use StumbleUpon?
You most likely already have your social marketing habits developed – but if you’re like most online entrepreneurs, you either haven’t seen the sort of success you want… or you’re a “hit-and-miss” social networker, bombarding your Facebook friends and Twitter buddies with a sudden blitz of micro-posts before disappearing again off into the ether.
What you need is a way to make social networking work for you, rather than distract you. And if this sounds like you, Stumbleupon just may be your answer!
Even if you are completely new to social marketing, StumbleUpon is well worth engaging with now – it can be your biggest and most effective time saver and popularity builder.
How Does It Work?
Learning to use StumbleUpon is so easy it’s not necessary to go into a detailed tutorial. It takes seconds to set up a basic profile and download/install the toolbar. (The process will probably be very familiar to you, since it’s much the same as any other social network; and if not, don’t worry – it basically walks you through the process, step by step.)
Ebook Table Of Contents
Table Of Contents 3
Section I: Business Advertising in a Social Media World 4
The Birth of Social Advertising 5
Online Advertising Models 6
Section II: How to Reach your Market using Social Advertising 15
How it Works 15
Social Media Advertising Options 16
Social Media and Advertising Profiles 18
Section III: Tips and Misses 23
Preparing a SWOT Analysis 24
Planning a Campaign 30
Your Social Media Ad Life Cycle 32
Competing with the Big Guns – Can You? 33
The Importance of Creativity 34
Branded Content 34
Do You Know the Difference between Advertising and Promotion? 35
Privacy Concerns: Your Responsibility vs. Your Users 36
Free Advertising 36
Disadvantages 38
Advantages 39
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Section I: Business Advertising in a Social Media World
As recently as 18 months ago, business advertising online always followed set models based on Google algorithms, AdWords campaigns, SEO and paid banner and pop-up ads. And online advertising was not considered a mainstream way to advertise (except by large companies like Coca-Cola, who had the budget to “do it right”). Many large companies felt as if they were merely “covering all bases” by adding online advertising to their campaign mix.
However, the recent rush of mobile devices surpassing PC sales – and PC internet access – changed all that. Last year, mobile device sales surpassed PC sales 4 to 1, and marketers and business owners everywhere began to realize, with surprise, that the diminishing of SEO algorithm-based advertising heralded a permanent change in advertising trends.
Blame social networking – the 21st century phenomenon that has moved even Google away from its dearly prized mathematical algorithms (witness the initial failure of their first social networking attempt, Google Buzz).
Exactly what is social networking – and why should you let it affect your advertising habits? Well, let me put it this way: If you don’t know, it’s really time you read this report!
But seriously, not too many internet or mobile device users are left nowadays who aren’t aware of this phenomenon.
Ebook Table Of Contents
Table Of Contents 3
Section I: Link Building Battle Plan 4
Backlinks and Anchor Text 5
Are All Links Created Equal? 5
Anchor Text: The Invisible Link-Building Component 6
Your Battle Plan 9
Your Core 10
Section II: Working Every Angle 13
1. Blogging 13
2. Article Marketing 16
3. Commenting 19
4. Guest Posting 20
5. Social Media 21
6. “Just Ask” 22
7. RSS and Aggregators 23
8. Forums and Authority Sites 27
Section III: Troubleshooting and Tips 31
Link Spam 31
“Nofollow” and “Dofollow” 35
Section IV: 10 Tips To Increase your Link-Building Power 37
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Section I: Link Building Battle Plan
You’ve realized the important of strong inbound links to your site. But how do you go about getting the right ones – links that will boost your Google page rank, web authority – and traffic?
The best way to go about it is to have a “battle plan” – one that will cover every area you can possibly maximize. A consistent plan is always the best way to increase your business presence, authority – and profits. And that goes whether it’s creating a strong sales funnel, dominating a niche… or building and encouraging strong backlinks.
But is “the plan” the same for everyone? Would a niche blogger need the same plan as an affiliate marketer?
To a point, no – and yes. It all depends what methods you are using to boost your web traffic, and what topics you’re dealing with. For example, if you don’t do any blogging at all, obviously you’re not going to have comments on your site: You’re going to focus on building links through article marketing.
But you might want to consider covering all your bases, adding some of those strategies you’re currently ignoring. I’m going to present you with an overview of your plan shortly, but first, for those who need it, a couple of basic points…
PLR Ebook Table Of Contents
Table Of Contents 3
Section I: The Overview 4
How Does Mobile Technology Actually Work? 4
What Is GSM and CDMA? 5
Thinking Outside the Box 6
Section II: Getting Your Website Mobile Ready 10
Does Your Design Help – or Hurt – Sales? 10
Differences between Mobile and PC Browsers and Operating Systems 13
Easy Ways to `Mobilize’ your Site 14
SEO and your Mobile Website 16
What to Do About Network Coverage Issues 18
Section III: Money Making Ideas 19
1. Become a Mobile Website Reseller 19
2. Create a Strictly Mobile Blog 19
3. Specialize 20
4. Create Websites with Free or Paid Mobile Phone Ringtones 21
5. Create a Mobile Website Blog Specializing in All Things Mobile 23
6. Build your Mobile Sites around “Most Searched” Information 24
7. Create an eBook specifically for a Mobile reader such as Mobipocket. 25
8. Upload your Podcasts to Mobile Directories. 26
9. Create a Widget 26
10. Make Money with CPA, Mobile Ads and Apps 26
What To Do If you Don’t have the Skill to Develop an App 30
Testing your Apps 31
Using Mobile Technology to Attract Customers 31
Mobile Websites and Affiliate Marketing 32
Where to Submit your Mobile Site 34
6 “Mobile Must” Profit Maximizing Tips 35
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Section I: The Overview
It’s not enough merely to have your own website mobile-ready for contact purposes. You need to look into the many other ways in which mobile websites can help you maximize your profits. We’re going to quickly look at all the ways we can utilize them, and then zero in specifically on ones that you may be less familiar with.
The first and most basic way, of course, lies in making your websites mobile ready, so that people can access your sites and email links just as easily when they’re out and about as when they’re sitting in front of a computer.
But why stop there and neglect this rapidly-exploding trend, when it’s gaining ground over personal computers in leaps and bounds? People are not going to abandon their mobile devices any time soon – far from it: Mobile usage has increased, and it’s here to stay.
This being the case, it pays to examine all the ways in which mobile websites can help you increase your income – and, more importantly, your profits.
How Does Mobile Technology Actually Work?
Before we get into ways to make money with mobile websites, let’s hit the most basic high points of how mobile technology works.
First of all, it’s wireless. No plugs, no cords. You can take it with you. In your pocket, most of the time.
Ebook Table Of Contents
Table Of Contents 3
Section 1: The Truth About YouTube 4
Making Money with YouTube 6
Can You Use a Video Sales Page on YouTube? 7
What Is YouTube Best Used For? 8
What is the Single Biggest YouTube Marketing Mistake? 11
The Unique Advantages of YouTube 13
The Biggest Disadvantage 14
Section II: Making a YouTube Video 15
Big Budget or Home-made? 15
More Mistakes 17
Enhancing Your Video 18
Section III: YouTube Video Promotion 23
Leaving Video Feedback 23
Other Online Methods 24
Offline Promotion 25
Section IV: YouTube Marketing Strategies 27
Your Channel Name 27
Categories 28
Your YouTube Account 31
Section 5: The Juicy Extras 32
Video Making Tips 32
Biggest YouTube Mistakes 36
Hot Tips 38
Read the Terms 39
The Last Word 40
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Section 1: The Truth About YouTube
It sounds like a marketer’s dream: Start out making a quick, spur-of-the-moment video in your kitchen – and end up being the most subscribed-to channel on YouTube, with over 1,000,000 subscribers.
In fact, your videos become so popular, you end up with a movie deal!
If you’re casting about in your mind, trying to figure out which of the top marketers or celebrities has done just that, don’t bother. The perpetrators of this astonishing feat were two high school students, Ryan Higa and Sean Fujiyoshi, just having some fun with buddy Joshua Butler and the odd assortment of friends helping out behind the scenes. They called themselves “Nigahiga”, and specialized in humor that had my 13 and 15-year-old relatives in stitches – and eagerly sharing Nigahiga video links with everyone on their Facebook network.
How did the boys achieve over 1,000,000 visitors? By creating true viral videos that people (especially teenagers) just couldn’t wait to share with everyone they knew. In other words, Nigahiga was outrageous, irreverent – and made people laugh.
Is your marketing or promotional video likely to go “viral” – that is, be spontaneously promoted in a rapidly-expanding pyramid of enthusiastic link-forwarding to the tune of over 1,000,000 subscribers?
The bald truth is… not likely. Unless you manage to do one of these three things:
Ebook Table Of Contents
Table Of Contents 3
Passive Income 4
No Such Thing As True “Autopilot Riches”? 5
Become Absolutely Indispensable (and Memorable) to Your Market 8
How to Create the Perfect Match 10
Positioning Doesn’t Happen by Accident 11
If You Can’t Beat Them, Join Them… 11
Increasing your Visibility 13
SEO and Passive Income 14
“Only My Mom Loves My Blog”: A Case Study 16
Simple Affiliate Secrets 21
Information Product Passive Income 25
Traps To Avoid 28
Passive Income Methods and Means 30
Super Affiliate Marketer 30
Driving Traffic to your Products 31
Keyword Research 32
How Do You Find Them? 35
Talking to your Niche 37
CPA Marketing 40
Why You Need to Track 41
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Passive Income
Passive income is a source of revenue you ideally create only once, to bring in fresh batches of income over and over, all on its own. Once optimized, promoted and set up to run, it requires no further action to initiate each new “sale”, unlike residual recurring income from programs like membership sites, which are often dependent on ongoing services provided, as well as interaction from the owner.
Every marketer should add some form of passive income to his
sales funnel, no matter what area he plans to make his primary focus. Not generating passive income is a sad waste of existing sites, materials or opportunities. Not to take advantage of as many streams of income possible from your work is what is famously (or infamously) called “leaving money on the table”. But it’s a sad waste to present your offer as a one-time, isolated event.
If you are choosing to pass on passive income, you are ignoring a self-renewing treasure chest of ready “extra” cash there for the taking. You have put the hard work into setting up your internet marketing ventures… Why not make the most of your efforts? Make sure you’ve reaped every last penny, before you move on to a new venture.
Not sure exactly what passive income is – and isn’t? Or how to start the ball rolling? This guide will demystify the subject and help you pick and choose your best options, so you can add passive income to your unique
internet marketing adventure with confidence.
PLR Ebook Table Of Contents
Table Of Contents 3
SEO - Powerful Strategies That Get YOU Organic Traffic 4
Section I: SEO Is Alive And Well 4
What Can You Optimize? 5
Section II: Your SEO Walk In The Park 7
The Essentials: Keywords, KeyTool & Keyphrases 7
Choosing A Domain Name 9
Can Your Web Hosting Affect Your SEO? 12
SEO Design – And Common Mistakes Made All Too Often 13
Meta Tags Revisited 15
A Word About JavaScript 17
Optimizing Your Blog 18
Robot Baiting 19
Page Rank And Content 20
Your SEOcret Weapons 22
Backlinks 22
Sitemaps 23
Double Listings and Site Links 24
Raising The Bar On Click Throughs 26
Submitting Your Site 27
DMOZ 27
Has Your Site Met BING yet? 28
Search Engines 29
Why Google Is So Important? 29
De-Mystifying Spiders 30
Google Guidelines and Webmaster Tools 31
Google's Supplemental Index - The Ins and Outs 31
Google’s Universal Search 34
Google Algorithms 35
Google Caffeine 36
Google Tools 36
The Most Important Factor To Keep In Mind 37
11 Unwitting Ways To Commit Google Sacrilege 38
Extra Resources 40
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SEO - Powerful Strategies That Get YOU Organic Traffic
Section I: SEO Is Alive And Well
There’s been such a tendency to focus on “original, quality content” ever since Google made major changes in May 2007, it’s been rumored SEO doesn’t matter any more. Everyone’s talking about the “Google Slap”, Meta tags are going out the window, and it’s the fashion to frown on any artificial SEO manipulation. (Even hiring a professional SEO company is no guarantee you won’t be penalized – in fact, depending on their methods, it may actually do more harm than good.)
This is a perfect case of people not understanding a subject properly, which unfortunately can result in their avoiding involvement in SEO through fear. The sad part is, however – if you’re not optimizing your site and your marketing campaigns or products at all… if you’re just relying on keyword research alone… you may be leaving thousands of dollars on the internet table.
If you’re an Internet Marketer, it may not be realistic or the best use of your time to delve deeply into the technical end of Search Engine Optimization – but there are some very basic techniques and tips you can apply which may increase your page rank with spectacular results.
And this is what my Special Report is here to help you out with today.