Ebook Table Of Contents Table Of Contents    3 Introduction    4 How To Do It    6 Check Your User Profile Passes The Test    7 Creating Groups On Twitter    10 Twitter SEO    11 Forums    11 Blogs    11 Directories    11 Tweeting Effectively: More Tools That Help    13 Twitter Analytics And Tracking Tools    16 Marketing And Promotion Tools    19 Affiliate Marketing On Twitter?    20 Twitter And Adsense    21 Create A Twitter Twestival    22 Twitter Marketing Mistakes    22 Twitter Tidbits    25 Twitter Advertising    26 Twitter Design: The Visuals    26 Keeping In Touch With Your Market    28 The Art Of Tweeting: It’s Not About The Apps    28 10 Tips For Writing Great Tweets    29 Creating Your Twitter “Lunchroom”    32 The Single Most Crucial Secret Of Twitter Success    37 Sample Content Preview Introduction Twitter now holds third place behind Facebook and MySpace among the top 25 Social Networking sites, with 54,218,731 monthly visits, (completely overtaking MySpace in the process), according to Compete. ComScore’s own study showed Twitter traffic increased up to 700% in the twelve months preceding its study. Functioning Form quotes 44.5 million unique visitors worldwide in June, 2009.  Since Twitter use is multiplying daily, it’s only common sense to consider Twitter as a crucial part of your marketing strategy. But using Twitter as a marketing tool doesn’t just mean slapping up links to your product and tweeting them (in fact, if that’s your only Twitter marketing strategy, it’s virtually guaranteed you’ll fail miserably!)  Instead, take advantage of the way Twitter allows you to diversify your marketing in a number of methods; some of them overt, some “behind the scenes”. It’s also important to understand why – and how – Twitter works… and what is making it so successful; the hidden qualities that fooled so many “experts” busy nay-saying it last year...

PLR Ebook Table Of Contents Section I: All About Upselling What Is An Upsell?    5 Why Should Business Owners Use Upsells?    5 The Difference Between Upselling And Cross Selling    9 When Cross Selling Is Actually Illegal    10 The Benefits Of Upselling    10 Shopping Cart Tips    11 The Wasted Space Of The Confirmation Page    11 How To Adapt Retail Upsell Practices To Online Upselling    12 Taking Note of Your Customer’s Background And Budget    12 The Hidden Market    13 How To Spot A Great Upsell/Cross Sell Option    14 When Should You Upsell?    15 Section II: Methods And Techniques Fear Based Selling    15 Recommendation Selling    16 Personal Endorsement    17 “Tag Ons”    17 Make It Easy To Return To The Products Page    18 Use “Tick Off” Boxes Rather Than Buttons    18 Take Advantage Of Impulse Buying    19 Different Types Of Upsell    19 The “Freebie” Upsell    19 “Basic – Deluxe – Professional”    20 Resell Upsell    21 Extras Upsell    21 Package Deal Upsell    22 Length Of Time    22 Extension Upsell    22 Discount Upsell    22 Bulk Upsell    23 Affiliate Upsell    23 P.S. Upsell    23 The “Disassembled” Upsell    23 But Exactly How Do You Use An Upsell?    24 Section III:  17 Fatal Upselling Mistakes And The Psychology Of Upselling “Hot” Buttons    26 Do Your Own Case Study    26 17 Fatal Upselling Mistakes    28 Mistake #1: Overselling    28 Mistake #2: Not Keeping It Relevant    28 Mistake #3: Upsell Suggestions Below The Fold    29 Mistake #4: Ignoring Or Dismissing Customer Fears    29 Mistake #5: Offering Products Actually Compete With Yours    29 Mistake #6: Proposing Too Great A Leap In The Upsell    30 Mistake #7: Being Too “Pushy”    30 Mistake #8: Offering Inferior Products As A Cross Sell    31 Mistake #9: Ignoring Gender    32 Mistake #10: Coming Across As Not Believing In Your Product    33 Mistake #11: Coming Across As Phony Or Lame    34 Mistake #12: Not Testing Your Upsells    34 Mistake #13: Not Describing At Least One Concrete Benefit    35 Mistake #14: Giving Away Too Much In Order To Make The Upsell    35 Mistake #15: Not Planning Your Upsells For Profit    36 Mistake #16: Making Assumptions    36 (And YES – there’s a Number 17!) Ideas For Upsells    37 Selling Styles    38 Buying Signals    38 The Difference Between Men And Women    39 Selling Triggers For Women    40 What Doesn’t Work    40 Selling Triggers For Men    41 What Doesn’t Work    41 How To Project A Positive Upselling Personality    42 The Last Word: Summing It All Up    43 PLR Ebook Sample Content Preview Section I: All About Upselling What Is An Upsell? You pull up to the drive through menu console. Within seconds, you’re ordering a steak on a bun and a large coffee (double-double). “Would you like fries with that?” says the disembodied voice from the lop-sided speaker. “Sure, give me a large fry,” you say, suddenly imagining how crispy, hot and salty they’ll taste. Congratulations. You have just been the victim of an Upsell – and your favourite fast-food restaurant pocketed the profit. Why Should Business Owners Use Upsells? Large companies have taken upsells for granted for decades as a standard means to increase profit ratios. It’s usually the small business person who all too often never thinks about doing this at all. In the case of internet marketing, very often it’s because the learning curve at the beginning is huge for people who may never have worked outside a structured traditional “job” before – but once you’ve got your feet properly wet and tested the water, continuing to ignore this extra avenue of income makes no sense.

Ebook Table Of Contents Introduction    4 What Is A Sales Funnel    4 Who And Why    5 The Golden Spiral    6 Sales Funnel Brainstorming    10 Organization: Your Key To Success    12 Front End Versus Back End    13 Multiple Lists    16 Two Directions At Once    17 Your Affiliates: What Do They Do    17 After Your Leads Have Opted In    18 Back End Advantages    19 Sales Funnel Challenges    20 Bottlenecks    20 Fads & Trends    22 Maintenance    24 Autoresponder Management    24 Back To Basics    28 Closed Questioning    28 Customer Care & Feeding    30 Tips For Superior Marketing Campaigns    32 Tracking & Testing    35 Testing    36 Tracking Tools    37 Failed Sales    38 Adwords & PPC    38 Sales Funnel Terminology    39 Ebook Sample Content Preview Introduction As an online business owner, you most likely have a basic knowledge of the Sales Funnel principle.  What you need now are more in-depth strategies to make sure your Sales Funnels are set up to be strong and successful. Some typical sales opportunities used to build many internet marketing Sales Funnels: -> Special Reports -> Larger eBooks -> Email courses -> Memberships -> Physical Products -> Multimedia events (webinars, teleseminars, podcasts, mp3s) -> Mastermind group subscriptions -> Software and instruction packages -> One On One coaching

Sample Content Preview Introduction The face of marketing has changed drastically over the past century or so. The earliest marketing messages had to be either written or delivered in person. Sales pitches were found in newspaper ads, on signs and in direct mail pieces. Then came the invention of radio, and subsequently radio advertising. That was followed by television, and later by email and the Internet. It's rather mind-boggling how many different ways we have to reach our target market today. But despite all of these technological advances, the written word remains instrumental to any marketing effort. Copywriting might be one of the oldest marketing methods, but it is far from obsolete. In fact, the Internet has given copywriting a whole new venue. Putting sales letters online allows us to reach those who will buy our products more easily and less expensively. So knowing how to write copy that sells is perhaps more important now than it has ever been before. Since copywriting is such an ancient craft, there has been plenty of time for professionals to determine what works and what doesn't. While there are some trends that come and go, the main principles have remained the same. Today's marketers can benefit tremendously from the trial and error of copywriters over the years. If you know the basics of copywriting but are ready to take it to the next level, this report can help. Keep reading to learn how you can tweak your copy to get more out of your sales pages and other marketing materials. A Basic Principle That's Worth Repeating Beginning copywriters often want to know what one thing they can do to make their sales copy more effective. Of course, it isn't really that easy. There are lots of elements that go into a great sales letter. But there's one fundamental rule that should remain in the back of your mind throughout every piece of copy you write. And that's to focus on benefits, not features.

Ebook Sample Content Preview Quick Start Guide To Social Media And Your Business Social media is a hot topic these days. People are spending time “tweeting”, updating their blogs and meeting on Facebook. They are using these venues as a means to keep in touch with friends and family, as well as make business contacts for the present and future. If you’re not familiar with social media or networking, this quick-start guide to social media will help you learn what it is and how it can benefit your business. Social media is how people can share informational online content. There are many different formats and platforms which are available for those wishing to add social media to their online marketing strategies. Online social media or networking websites are quite similar to traditional communities. They give people a place to come together to discuss common topics, or search for particular goods and services. Social media can be as simple as instant messages or something as complex such as creating a squeeze page within a blog. All of these methods can be used to help you market the goods or services you have to offer. Implementing Social Media There are many internet marketers who find themselves more successful than they could have imagined once they started to comprehend and use social media.

Ebook Table Of Contents Introduction    3-4 Who Are You Going To Sell To?    4-6 Start Building Credibility As A Business Person    6-7 Blogs    7 Micro-Blogs Like Twitter    7-8 Forums    8 Article Directories    9 Social News Sharing Or Rating Sites    9-10 Planning Out Your Pre-Launch    10 Affiliate Program    10-11 Getting Affiliates    12 Getting People To Signup For Your Affiliate Program    12-13 Make It Worth Their While    13 Offer Good Incentives    14 Allow Them To Review The Item    15 Promotion    12-13 Email Marketing Campaign    15-16 Write A Free Report    17 Make A Video    18-19 Podcast/Audio Content    19-21 Press Release    21-24 Creative Ways To Get People Interested In Your Product    25 Offer A Sampling    25-26 Limited Offers    26 Discuss The Product    27 Run A Contest    27 Teleseminars And Webinars    28 Ecourses    29 Pay-Per-Click Advertising    29-30 Joint Ventures    30-31 Getting Ready    31 Communicate With Affiliates    31-32 Get The Product Landing Page Set Up    32-33 Avoid These Common Mistakes    34-27 In Conclusion    38 Sample Content Preview Introduction Informational products are one of the biggest money makers on the internet. People have a need and a desire to learn new things about all sorts of topics. Informational products are the solutions to those needs. EBooks, video series and the like are being sold like hotcakes every day, because people want to tap into that knowledge and learn things for themselves. Internet Marketers are cashing into that need and creating their products to sell. Unfortunately, not everyone knows how to successfully get their product out there to create a big enough desire for huge profits. Most people find they obtain small amounts of sales coming in sporadically and they just can’t figure out what exactly they’re doing wrong. Oftentimes, the answer to their problem is in the way they launch it. Simply creating an info product and setting up a web page isn’t enough to get people to come. There are other important steps that need to be taken in order to see their money- making dream come true. When searching the internet for information about launching products, you may come across some hype that gear you up for instant overnight success without doing any work to get it. They focus on selling you on the idea of gaining success and leave out much of the important information, which is how to get it.

Ebook Table Of Contents Introduction    3 What Is Outsourcing? Why Do Business Owners Use It?    4 Reasons To Outsource    4-7 Disadvantages To Outsourcing    7-9 What Kinds Of Tasks Can Be Outsourced?    9 Writing    9-10 Customer Service    10 Bookkeeping    11 Marketing    11 Web Design    11-12 Who Can Perform Outsourced Tasks?     12-16 How Can You Tell If You Are Hiring Quality Freelancers?    16-17 Things You Should Know Before Hiring    18-21 What About Contracting Work Via A Freelancing Website?    22 How Freelance Sites Work    22 What Freelance Sites Are Available    22-23 Tips For Making Your Experience  Successful    23-25 Making The Most Of Your Outsourcing Experience    25 You & Your Business: What Your Contractors Should Know    26-28 How to Train Your Contractors    28-29 Conclusion    30 Ebook Sample Content Preview Introduction Any online business takes a lot of hard work and effort to manage. Every day there are several tasks that must be attended to. The work piles up as the week goes on and you find yourself wondering why you took on this business endeavor in the first place. You wanted to spend more time doing your favorite hobbies, playing or relaxing with your family or just doing the other things you haven’t had a chance to do in a long time. What Happened? When you decided to spend more time at home you didn’t think you would end up being in front of your computer the whole time. That’s what owning your own online business can be about. Time spent mostly on the business trudging through the small details as well as all the bigger ones just to keep it running. Since you wanted to earn more income and be your own boss then you’re pretty much stuck right? Wrong! You certainly don’t have to be caught in a bind all the time. There is something you can do, but it does take some planning and organization to accomplish. Don’t worry, it will be worth it. Get ready, get set and go! It’s time to discover how you can free up some of your time.

Ebook Sample Content Preview How To Turn Your Subscribers Into Buyers “Proven techniques for making money from your lists” There’s one simple secret to turning your subscribers into buyers that makes all the other secrets I’m going to show you work – or totally breaks them.  And I’m not going to keep you in suspense, dangling it like a carrot. But I’ll warn you - when I tell you what it is, you’re going to say “Is that all?” And yes. It is. But if you jump to the hasty conclusion that it’s as simple as it sounds, think twice. So are you ready?  Because here we go with 7 rock-solid ways to turn your subscribers into buyers. And at the heart, the core of it all?  Your one single most important secret… 1.  “Building A Relationship With Your Subscriber” Ouch. I can actually hear you. Told you it was simple.  But bear with me for just a few moments, and let me show you what I mean. For many years, Canadian show jumping was dominated by the unbeatable team of Olympic equestrian Ian Millar and his horse, Big Ben.  If you’ve ever been at a horse show and watched a top rider like Millar in action, you’ve inevitably heard at least one member of the audience say something along the lines of, “Is that all?  The horse is doing it for him.”

Ebook Table Of Contents Introduction    4-5 Why is Content An Important Part of Your Marketing Strategy?    5-11 Who Are You?    6-7 Are You For Real?    7-8 Pick Me    8 Do I Remember You?    8-9 Where Do I Go? I’m Lost    9-10 Can I Really Trust You?    10-11 Content That Holds the Power You Should Be Harnessing    11-15 Articles    11-12 E-Books    12-13 Reports    13 Website Content    14 Blogs    14 Newsletters    15 Creating Compelling Content that Achieves Marketing Success    15-28 Articles    16-19 E-Books    19-21 Reports    21-24 Website    24-25 Blogs    25-26 Newsletters    26-28 Where To Market Your Content    28-32 Article Directories    29-30 Blogrolls    30 Social Media Sites or Micro-Blogs    30-31 Use Squeeze Pages for Newsletter Sign-ups    31 Message Boards and Forums    31-32 Affiliates    32 Final Thoughts    33 PLR Ebook Sample Content Preview Introduction Are you frustrated because you’re still not making the kind of money you would like to – even after you’ve spent hundreds of dollars and countless hours marketing your business the way everyone else told you to? You’re not alone! We’ve all wasted time and money on things that don’t work. In fact, statistics show that the average new Internet marketer will lose $1500 to $2500 during the first year of business on worthless products and programs. I’m not going to lie and tell you that you don’t have to spend money to get your business off the ground and keep it going, because you do, but once you’re up and running it shouldn’t be costing you money. Now I’m not talking about your everyday business expenses. You do have to fork out money for website hosting, a shopping cart service, autoresponder account, and things like that. But when you start spending more money than you make driving traffic to your website, you need step back and take a serious look at your current marketing strategies. So isn’t it time to leave behind those high ticket products and old-fashioned advertising methods and learn the real deal to building a solid, long-term business? Because that’s what you want don’t you? A business with a foundation meant for longevity and growth.

Sample Content Preview 1. Become Inspired by Something • It doesn’t maIer where it comes from. • It has to speak to your audience and be something that you can talk about confidently. • Real life experience • ConversaBons with People • Something you learned from a teacher/mentor. • Something you read, remember, even something from your childhood or a TV show.