Salespage Snapshot: >>> Click Here To View Full Sales Page... Table of Contents Introduction 3 The Basics of CPA Marketing .. 5 What is CPA Marketing? ... 6 How Does CPA Work? .. 8 CPA Versus Other Forms of Marketing – Who is PPC For? .. 9 Choosing the Right CPA Network 13 Pure CPA Networks .. 15 Affiliate Platforms ... 19 CPA With Google .. 21 CPA With Facebook . 23 Which Platform Should You Use? 25 Top Tips for Effective CPA Ads. 29 The Importance of Tracking ... 30 Creating Your Ad ... 33 Creating a Landing Page 35 Summary - How to Make Money With CPA .. 37 The CPA Success Formula 38 Sample Content Preview Introduction PPC advertising has been around for a while now and has established itself as the primary model for advertising on the web. Of course, PPC advertising is 'Pay Per Click' advertising, which basically means that you only pay as an advertiser when someone actually clicks on your ad. This is different from paying for a fixed spot in a magazine or on a website because you only pay when your ad generates views. For the advertiser, this is a very good deal because it essentially means that you only pay when you are successful. An advert that sits on a website not attracting any clicks will actually cost you nothing and you will thus be able to ensure that you get a very high ROI (return on investment). This is even more true if you use CPA advertising, which is in many ways the natural evolution of PPC. CPA essentially stands for 'Cost Per Action' or 'Cost Per Acquisition' and in this sense, you only pay when your advert is actually successful in doing what it is setting out to do. You only pay for an ad that converts – giving you guaranteed returns on that investment. Well, in reality you will sometimes still pay per click but even then CPA gives you a figure for how much each action is costing you – allowing you to calculate your precise profit margin. This is the metric that every advertiser should be most interested in. Essentially, this is the point in which the ad becomes profitable and if you only pay for that then you have a situation where everyone is guaranteed to win. CPA is a relatively new form of PPC but it is one that is rapidly catching on for obvious reasons. If you want to evolve your current marketing campaign in a way that can only improve your ROI and if you want to get one step ahead of the competition, then this is something you should be learning. And if that's your plan, then you've come to the right place! This book will serve as your master-class in CPA marketing and will show you how to get set up, how to stack the cards in your favor and how to scale up your operation for gigantic profits. So buckle up and let's take a dive into the complex world of CPA marketing… The Basics of CPA Marketing What is CPA Marketing? We've already touched very briefly on the concept of CPA marketing but what does this term mean in detail? To start with, let's ask the simple question: What is an 'Action'? What is an 'Acquisition'? Another term that can be used synonymously with these two is 'conversion'. And if you've ever heard of a 'call to action', then this basically describes the same thing. A call to action is a call to do the thing you want your audience to do, which in the vast majority of cases is to buy a product, or sign up to a mailing list. So with CPA marketing, you would first set up your goal or your action and then you would set up tracking so that you only paid when that thing happened. So for instance, if someone were to click on your advert, then get taken to your website and then buy your product, you would get charged. But if they were to click on your advert and then leave, you wouldn't get charged anything at all. As you might imagine, this is a rather positive situation for you as an advertiser. You see, a click on its own does not guarantee any value for you. If someone clicks on your PPC advert, goes to your website and then is unimpressed with your products and services on offer, you'll have paid for that click and received nothing in return. On the other hand though, if you are only paying for each action, then you will be earning money for every time someone clicks on the advert. So if you can workout that you get $20 for every purchase of your e-book and you're paying only $1 for your CPA – then you know that every click on an advert will earn you $19. This works very well for you because you know you're getting money out of your advertising campaign and it works well from the advertiser who is still getting paid for your business. Now here's the thing: CPA marketing doesn't always mean that you pay only when someone buys your product. In fact, that is relatively rare. Instead, with CPA you will still normally pay per click. That's what makes this still a form of PPC advertising (other than the simple fact that the two are very similar and it's convenient to describe them with the same term). So if you're paying per click, how is that CPA at all? Well basically, the advertising platform will give you the ability to break down the information and to see when you're actually gaining an acquisition. What this means is that you can then look at the percentage of clicks that are resulting in an acquisition and you can see what you're paying for each of those clicks. So if you're paying $1 for every 100 clicks, and 1 in every 400 people buys your product, then you now know that you have a cost per action of $4. Is this a concrete and reliable number? While you might worry that this figure is based purely on trends, for any big business that is going to be good enough. If you're getting thousands of clicks a day and that average is calculated on that data, then it is almost always going to hold true. Sure, you will sometimes see a little deviation from this average as the cost goes up and down. But overall it's all going to even out over the long term.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Table of Contents Chapter One: Introduction – Why is Pinterest So Powerful? . 4 What You Will Learn .... 6 Chapter Two: Pinterest -101 . 9 Pinterest: The Basics ... 9 Chapter Three: Marketing With Pinterest – Building Your Brand .... 14 How Marketers Use Pinterest 14 Features for Marketers ..... 15 Pinterest Business Accounts.. 17 Chapter Four: The Pinterest Interface in Detail . 20 The Home-Feed ... 20 Finding Pins ... 21 Your Boards and Pins 21 How to Create Your Profile .... 22 Chapter Five: Your Pinterest Marketing Strategy .... 25 The Holy Grail of Brand Engagement 25 But What if You Sell Insurance? .. 27 How to Grow Your Following .. 30 Chapter Six: Advanced Pinterest Marketing Techniques .... 34 How to Set Up Your Business Account .... 34 Using Rich Pins .... 35 Pinterest Mail . 36 Widgets .... 37 Contests ... 38 Tools for Optimizing Your Pinterest Marketing ..... 38 IFTTT .... 39 Chrome Plugin .. 40 Going Mobile With Pinterest: Using the Apps 40 Chapter Seven: How are Businesses Actually Using Pinterest? Top Examples ..... 43 Chapter Eight: Your Pinterest Marketing Plan ... 46 Step 1: Build Your Brand .... 46 Step 2: Link Your Accounts 47 Step 3: Provide Value ... 48 Step 4: Monetize ..... 49 Chapter Nine: Conclusion ... 51 Pinterest Marketing Dos and Don'ts ... 51 Cool Ideas and Uses for Pinterest ..... 52 Sample Content Preview Introduction Popular Uses for Pinterest So then, what do most people use Pinterest for? As mentioned, Pinterest essentially revolves around mood boards which are designed to provide inspiration or to collect ideas. One of the most popular types of boards that users will create for this purpose as an example are ‘wedding boards’. When an engaged couple begin planning their wedding, they will often start by creating a Pinterest board and then looking for inspiration. They’ll then look at boards created by other users and search for ideas for wedding dresses, for wedding locations, for table decorations, for cakes, for suits etc. (or they may create separate boards for each of those things). Either way, they can then find new ideas and inspiration to guide their decisions and they can put all of these ideas into one spot to serve as a reference. Because you can work on boards collaboratively, the bride and groom can both go about looking for different ideas together at the same time and add them to the board so they can both see them. They can also add their own notes to read later, etc. If you have photos on your computer of a wedding you’ve been to and really enjoyed meanwhile, you can upload photos from there. Or you can write notes and draw sketches and upload those as pins. You can also show other people those same ideas to see what your maid of honor thinks of your ideas so far for example, or you can let other users see your board and get inspiration from you that way. There are many other common ways that Pinterest gets used. Here are just a few: Collecting images that you find appealing/inspiring Collating ideas and inspiration for a new web design/app UI Getting ideas for interior design Browsing products and ‘window shopping’ Putting together inspirational images to get you into the gym (moves, ‘goal physiques’ etc.) Staying updated with your favorite brand in a more visual manner Looking at fashion and outfit ideas for clothes Researching tattoo ideas And much more Of course what we’re really interested in though, using Pinterest as a marketing tool… Marketing With Pinterest – Building Your Brand Now you know the basics of how Pinterest works, it’s time to look at how this can be used by marketers and why Pinterest is such a powerful tool beyond just being a big platform to reach a large audience. What features in particular make Pinterest a good choice for your business? How do you go about using it to promote your website or company? As mentioned, a lot of people will use Pinterest primarily for researching ideas and getting inspiration. If they enjoy interior design, graphic design, fashion or fitness, they’ll likely have lots of boards relating to that topic. What’s more, they’ll probably be following some other boards created by big brands in those areas. As a brand, your objective is to be ‘one of those brands’ that people follow and to use this as a prime opportunity to show off your products, your services and your website so that you get more visitors and more business. This is particularly easy if you should happen to work in one of the industries that is particularly popular on Instagram. If you create wedding decorations for instance, then all you need to do is to create a board dedicated to these and then let people pin the items they find there or just browse your site for ideas. The more people you can get to follow you, the more people will see your products, will be exposed to your brand and will likely buy your items. This ultimately means you can get a lot of traffic and engagement from a well thought-out Pinterest board. What will help here is the ability to easily add links to your website and specific articles and blog posts. If you choose to ‘Pin From the Web’, you can then type in an URL and select an image from that website to go along with it. Under the pin, it will then say ‘Pinned from’ and you can click that to follow through to the blog post or article where it was originally posted. This means that people can follow your boards to stay up-to-date with your new articles and blog posts if they want as well, which they may choose to do if Pinterest is their preferred platform. Beyond the basic features, there are also some more advanced options and tools on Pinterest that are going to be especially useful for marketers. One example is ‘Article Rich Pins’. These have been around since September 2013 and they basically take the central concept of posting links to blogs and articles and build on it. These allow you to share links as you already could but the additional advantage is that you can add extra information about the article – such as the title, the site name, the description and the author. This makes your blog and article links considerably more appealing and it encourages people to sign up automatically. Article rich pins are actually just one of the advance types of ‘rich pins’ available for marketers and we’ll be looking at more in further detail later in this book. Another relatively new and big feature of Pinterest that is particularly interesting for marketers is the ‘buyable pins’ tool. This was introduced relatively recently (June 2015) so not every marketer is making full use of it.

Ebook Sample Content Preview: The Rise of the Info-Preneur The Rise of the Info The Rise of the Info The Rise of the InfoThe Rise of the InfoThe Rise of the InfoThe Rise of the Info The Rise of the Info-Preneur Information marketing is a beautiful business. It’s beautifully simple, beautifully lucrative and beautifully flexible. I don’t think many new internet marketers give information marketing the respect it deserve. Perhaps it’s just too simple, too easy or they’re looking for something a little more magical and special. I don’t know. But if stop and think about it for a second — compare info-marketing to building a real-world, brick-and-mortar business it’s a lot, lot easier! Think about this: In the real world, you need a real location, a brick and mortar location. You need stock, you might need staff (unless you plan on doing it all yourself), you have opening and closing hours, holidays, taxes, taxes and more taxes to pay and that’s just not counting the daily problems you’re going to face. Ordering stock, running out of stock. Having no customer’s turn-up, having too many customers turn-up. Having staff go sick, go on holiday (God forbid) and before you even get that far — the tens of thousands of dollars it takes just to get started and open your doors for the first time. Compare it to information marketing. You do it from home, in the spare-bedroom, at your kitchen table (that’s where I am, right now) or in a coffee shop somewhere. While your wife watches TV, while your kid plays by your feet or while you wait for the dinner to cook. With info-marketing you can work when you want, where you and how you want. You are your own boss and work on your terms. The cost of creation is low, just your time. The cost of inventory is low (a few megabytes stored on your computer or whatever it costs to print and mail out) and the profit margins… are just ridiculous. Think how it costs to write one page of writing or record a short video and how much you can charge for it?

Sample Content Preview Congratulations on picking up a copy of this training, I have lots of great stuff to share with you that has been working great for me over the last couple of years and I'm going to share it all with you in this report. What I'm going to show you in this training is an exact strategy that you can use to send your conversions through the roof when it comes to selling a product or recommending a product to your email list. I have been using this exact strategy over the last 2 years so I know it works brilliantly if you follow it step by step. I have mostly used this when I sell my own products to my own email list but you can quite easily adapt it to sell almost anything online to any type of list. Also the best thing is you don't need a massive list for this to work well either. The way that this strategy works is so effective that you can still generate some nice profits from tiny lists. No fluff lets crack into it :-) One of the best ways to generate income online is by having some type of email list because you are able to generate income at the push of a button. That being said there are certain things that you need to be doing correctly otherwise you are going to be leaving massive amounts of profits on the table and making your life a lot harder than it needs to be. As I said, what I'm going to show you can work when you sell your own products to your email list or affiliate products because the strategies that you use are very similar. Before I reveal exactly how it works lets just go over a typical promotion that most people do to their email list when you recommend affiliate products and when selling your own product. Selling your own product to your email list (a typical example of what most do) The way most people do this is they spend time creating their new product, they get everything set and ready and getting excited about the sales rolling in. ... They have an email list so on the big day of the launch they send an email to their entire email list telling them how good and useful their new product is and why they need to buy it.

Table of Contents Introduction ....... 5 The Holistic Approach ........... 6 What Is TWITTER? ......... 7-10 How Much Does Twitter Cost? .... 10 Free of Charge ......... 11 Not Monetized Yet .... 12 Why Should I Join Twitter? ........ 14 It’s A Branding Tool .. 15 Networking and Making Connections ... 15-17 Knowing Your Customers ....... 17-20 The Traffic Factor ..... 24 How Do I Join Twitter? ... 26 Starting Your Network .... 30 What’s The Deal With This 140 Character Limit? 34 You Should Do This... 35 You Should NOT Do This ........ 36 What Do I Tweet? ........... 37 Who Should I Follow? ..... 43 Who should you follow? ......... 47 How Can I Attract Followers? ..... 50 The World Wide Web Of Twitter Tools .... 53 Twitter As A Traffic Tool . 59 The Dangers Of Twitter ......... 65 Keeping The Twittersphere happy! ...... 67 Conclusion .......... 68-70 Sample Content Preview Introduction Twitter has attracted a lot of attention. Everyone from your great-grandma’s roommate at the nursing home to the kids in the skate park even the news crew at CNN is talking about Twitter. The Internet marketing world is examining it from every angle, trying to find a way to leverage its power for maximum profit. The critics and cynics are mocking it incessantly. Along the way, a slew of ebooks, special reports, guides and handbooks for using Twitter have hit the market. Most of those guides do one of three things. Some merely present a little basic information about how to get started and the mechanics of using the service. Others focus on ways to exploit Twitter for quick financial gain. Finally, there a few industry-specific guides to Twitter use, which combine basic how-to information with some core networking advice. We want this publication to be something different. Yes, we’ll discuss the basics. This will be a report designed for those who already know their way around Twitter and for those who’ve never logged in before. When you’re done with this publication, you’ll be ready to be an active participant. Yes, we’ll cover the moneymaking possibilities of Twitter. It is a tool and one of the biggest reasons people want to use this tool is to build their businesses. However, we’re coming at Twitter from an alternate perspective. We’re going to be looking at Twitter in a way that shoots past short-term profits and fast traffic driving. We’ll cover the way you can use Twitter to enrich your life and the life of others, not just on how you can bump the total on your bank account. The Holistic Approach That kind of “holistic” outlook toward Twitter is the real winner. It should give you the opportunity for a richer online experience, and happily, following its recommendations should help you to build a solid foundation for using Twitter to your business advantage at the same time.

Table of Contents INTRODUCTION ....... 6 WHY DOES THIS MATTER? 6 1. BEFORE YOU GET STARTED .......... 8 WHO IS YOUR CUSTOMER? ........... 8 WHAT'S THE GOAL 9 TARGETS REALLY DO MATTER ..... 10 It's MOre Than Just Likes ......... 10 REALIZE THE VAST FUNCTIONALITY AND INCREDIBLE REACH ..... 11 Know The Promises It Offers ..... 11 Use It Your Way .......... 12 2. THE REASONS WHY EXPLAINED 13 IT'S FREE 13 THE AUDIENCE IS HUGE .. 13 LOCALIZING YOUR TRAFFIC ........ 16 IT'S A LEVEL PLAYING FIELD ...... 17 LOOK AT THE NUMBERS .. 18 3. FACEBOOK ADS- THEY ARE WORTHWHILE ........ 20 YOU'VE GOT OPTIONS ..... 20 Ad Space Is Different ... 21 Consider the Environment Itself 21 The Targeting Method .. 22 WHAT ABOUT YOUR GOALS? ....... 22 Use Google Adwords For... ....... 23 Use Facebook for... ..... 23 4. START SMALL AND MAKE BIG THINGS HAPPEN . 25 PAGES, PROFILES AND GROUPS? OH MY! 26 Facebook Profiles ........ 26 Facebook Groups ........ 26 Facebook Pages .......... 27 DO YOU STILL NEED A WEBSITE? 28 GETTING THE FOUNDATION SET - QUESTIONS TO ASK FIRST ....... 28 MAKING IT REAL . 29 5. HOW TO AVOID THE BIGGEST MISTAKE YOU'LL MAKE ON FACEBOOK....... 30 WHO'S GOING TO FRIEND YOU? . 30 WHAT NOT TO DO ........... 31 HOW WILL YOU USE FACEBOOK? 32 Interact with your customers. ... 32 Use News to Your Advantage .... 32 Managing the Critics .... 32 Gather Feedback ......... 33 Educate The Reader..... 33 PUT SOME TIME INTO IT . 34 6. GETTING THE SHOCK FACTOR AND WHY YOU WANT IT . 35 BEING REAL BUT BEING REALLY REAL .... 35 SHOCK WITH GUERILLA MARKETING TACTICS .... 35 Making it Your Own on Facebook ........... 36 MAKING A NAME FOR YOUR BUSINESS ... 37 What's Your Name? ..... 37 MAKING A LOCAL STATEMENT THAT MEANS SOMETHING ..... 38 ZONE IN ON CUSTOMER SERVICE 39 7. MAKING FACEBOOK A COHESIVE PART OF YOUR MARKETING PLAN ........... 40 YOUR BLOG AND WEBSITE .......... 40 LOCAL ADVERTISING SHOULDN'T CLASH 41 THIS IS BRANDING 101 .. 42 MAKE IT PEOPLE-ORIENTED FROM THE INSIDE OUT...... 43 KEEP IT FRESH .... 44 8. HANDLING THE BAD - THE CRITICS AND THE COMPLAINERS DON'T HOLD YOU BACK! . 45 YOU ARE BUILDING A BRAND ..... 45 ALWAYS RESPOND TO IT ......... 46 TALK PRIVATELY ......... 46 THE MOVE TO BURY THEM ....... 46 PUT A POLICY IN PLACE ........... 47 ENGAGING THE PROBLEM ........... 47 WHAT NOT TO DO ........... 48 MAKE IT A TIME TO SHINE .......... 48 9. ZEROING IN ON YOUR CUSTOMER ........ 50 USING THE AD TOOL ....... 50 WHAT'S YOUR TARGET? .. 51 WHAT ELSE TO KNOW ..... 53 GATHERING FEEDBACK AND MAKING A DECISION ......... 53 NOT JUST ABOUT PAID ADVERTISING .... 54 10. MAKING THE CONTEST DECISION ...... 55 WHAT MAKES A FACEBOOK CONTEST REALLY WORK? 56 WHAT TYPE IS RIGHT FOR YOU? . 56 YOU NEED TO KNOW FACEBOOK'S RULES ........... 57 HOW WILL YOU RUN IT? . 57 WHAT ARE YOU GIVING AWAY AGAIN? ... 58 YOU HAVE TO KEEP IT SIMPLE .... 59 11. KEY TIPS FOR WORKING YOUR FACEBOOK MARKETING PLAN ........... 61 WHAT YOUR MARKETING PLAN NEEDS TO INCLUDE .......... 61 KNOW WHY YOU ARE DOING THIS ........ 61 CREATE A CUSTOMIZED FACEBOOK PAGE .......... 62 SET A POSTING GOAL AND STICK WITH IT ........ 62 DO USE FACEBOOK ADVERTISING ........ 62 KNOW YOUR GOALS WITH SIGNUPS ..... 62 GET PEOPLE TALKING .. 63 SEND A MESSAGE ....... 63 NETWORK! ..... 63 SHARE CONTENT......... 64 TRACK YOUR SUCCESSES ........ 65 WORK IT PATIENTLY ....... 65 CONCLUSION - CAN YOU DO THIS? ........... 66 IS FACEBOOK RIGHT FOR YOU? .. 66 WHO SHOULD USE IT? .... 66 SHOULD YOU PAY TO START? ...... 67 CAN YOU RECOVER? ........ 67 Sample Content Preview INTRODUCTION Facebook. You've heard of it. You probably have an account. You may have all of your high school friends on your Facebook account. You may even have found a few people you forgot about. You may even have time for a few of those games - or you may loathe their very existence. It's a place you go to hang out, learn something, and read something or maybe you sign in rarely. Have you allowed your business to have its own ability to socialize and interact with potential customers and other businesses? Perhaps you don't want to let your business meet your friends. Perhaps you don't want to push ads on your friends or cause them to think less of you for talking about your business. That's okay. Your business deserves its own presence on this social media-marketing site. Are you ready to give in and open an account? WHY DOES THIS MATTER? You may know that Facebook is the largest, by far, of the social media sites. You've heard about its IPO and its profit margins. So, what do you think. What does this site have to do with my business? Let's put it this way. If you are a business owner and you are not using this site, more than likely you are missing some of the best returns on your marketing investment possible. (You do know there's no cost to using the site, Put on your marketing hat for a moment and consider the following benefits of giving your product or service business its very own Facebook page and site. 1. You get to access a huge audience of potential customers to you. They come to you. 2. You have an international audience, not just a local one, to network with and connect with in the hopes of making a profit from. 3. It can help you to get your business out there, in the public's eye. As a result, it is a fantastic tool for you to build your brand. 4. It is not expensive. Even if you do invest in advertising on the site, the costs are highly affordable. You do not need to do this, though. Through effective marketing, you can use the site with no cost. 5. It's where the competition is. Hands down, that is one of the key components of building a business - finding out what the competition is doing so you can do it bigger and better. Is Facebook an option? You do not want to spend a lot of time and money on the process if it isn't going to work for you. That's a given. Of course, you can outsource these tasks, which is something that you can do at any time. The key factor to consider here is the fact that any business and every business can and should be on Facebook if they are:

Table of Contents Introduction: Knowing Your Numbers 4 Great, So I Have to Learn Math? 5 Number One: Revenue 6 Types of Profit 7 Why Revenue Matters 8 Adding Revenue Streams 10 Number Two: Cash Flow 11 "Breakeven" 11 Having the Money When You Need It 13 Factors Affecting Cash Flow 13 Liquidation 14 The Quick Ratio 15 Number Three: Price Point 16 Value Proposition 16 The 1-5 Rule 17 Is Your Pricing Sustainable? 18 Offers and Deals 18 Tweaking Your Pricing 19 Number Four: Expenses 20 Conclusion 23 Sample Content Preview Introduction: Knowing Your Numbers Being good at business usually involves being able to wear many different hats. Great business is about people skills and communication, planning contingencies, predicting marketing trends and it's about coming up with new ideas. One other aspect of good business (that is simultaneously among the most important and the most daunting) is number crunching. I hear the boos now. Like it or not though, business involves numbers and if you really boil it down, most business models are essentially just fancy equations. If you are reading this report, you're probably in one or two positions: 1. You're new to business and you're already starting to question whether it's really for you. 2. You're already running a business thinking that you can get by just find without looking at the numbers. In fact, there's a good chance you've been doing the latter, and maybe even without any problem. It's certainly true that a lot of business men and women manage to get by in business while hiding their head in the sand regarding numbers. As long as you're generally in profit, there's nothing to worry about right? Well sure, if you're happy to coast along in your business without making any big plans for the future, without preparing yourself for things going wrong and without making as much profit as possible... then yeah, you really don't need to know a thing about the numbers! The thing is, by just taking a moment to look at some key figures you could immediately increase your daily profits. Maybe even by a large margin. If you ignore the numbers, you are basically ignoring the potential to make significantly more money. Are you really happy to just throw all that down the drain? What's more, looking at the numbers will help make you a better business person and it will help to set you up for long lasting success. When you are more familiar with the numbers, you'll be able to survive stiff competition, changing markets and office fires. Likewise, you'll be able to plan for the future so you can grow and scale your business into something much bigger. And perhaps most importantly, you'll be confident in your accounting so you can be sure not to get into trouble with the authorities. If you ever decide to sell your business (or choose to go public), then you will have no choice but to learn this stuff. At the end of the day, it's useful for everyone and it's the secret to being able to unlock massive profits with your chosen business model. On top of that - even if you're not in business at all you can still apply your new knowledge to your personal finances or your current place of work. Once you understand how the numbers work, you can see the cogs turning in any situation.

Table of Contents WHAT IS PAID TRAFFIC? 4 WHY PAID TRAFFIC? 7 CONS OF PAID TRAFFIC 7 BENEFITS OF PAID TRAFFIC 8 PAID TRAFFIC SOURCES 12 1. GOOGLE ADWORDS 12 2. FACEBOOK ADS 12 3. LINKEDIN ADS 13 4. TWITTER ADS 13 5. YOUTUBE ADS 14 BEGINNER’S TIPS 16 BEFORE YOU START 16 CHOOSING A PLATFORM 17 AD CREATIVES 19 ANALYZING 20 WHAT NEXT? 22 CONCLUSION 24 Sample Content Preview What is Paid Traffic? If you own an online business you already understand how important it is to drive visitors to your website. The more visitors that you have on your site, the beBer chance you have of making a sale, capturing a lead or finding a new follower. There are a number of techniques to drive people to your website: • Inbound markeHng • Content markeHng • Search engine opHmizaHon • And more… While these are all great ways to generate traffic to your site, the traffic generated in these ways is not oNen instant. This is where paid traffic comes into play. Paid traffic refers to any type of traffic that you pay to have directed to your website, landing page or offer. There are many different methods of paid traffic that can be used. Some of the most common types of paid traffic include: • Pay Per Click (PPC): This type of paid traffic is where you pay every time someone clicks on an ad to your site. There are several ad networks that use this method of paid traffic including Google. This is a good marketing tool because if the ad is located on a site that does not see that much traffic or if the ad does not appeal to your audience you will get fewer clicks, which means a low cost. You also know that you are only paying for people • Pay Per Display: This type of paid traffic refers to paying each time your ad is displayed (clicked or not). If your ad is appealing this can be a cost effective way to advertise and gain traffic as it is usually cheaper than PPC. However, if the ad creative is poor, this method can end up costing your company a lot of money for nothing. • Fixed Ad: This type of paid traffic allows you to pay for ad space on another website. You pay a flat fee to have your ad appear. The space may be exclusively for your ad or it may rotate with other ads. This can be effective on sites that see a high amount of traffic. • Sponsored Content: This is when you have content (i.e a blog post or article) on another website that links back to your website. You pay for this content to be on the page. Not only are there different types of advertising to consider there are also several different platforms that you can use for your campaign. From Google to Twitter to Facebook and Linkedln, as well as many others, it is just as important to choose the right platform for your advertising campaign as creating the ad itself. It is also possible to use several of the platforms together in order to create an entire paid traffic campaign for your company. When starting out you will want to choose the platform that you think would give you the most bang for your buck. This book will discuss the different platforms that are available as well as which one may work the best for your particular business.

Table of Contents INTRODUCTION 4 WHY CONTENT MATTERS 5 WHY INTERVIEW CONTENT IS SO VALUABLE 7 GETTING THE INTERVIEW 9 MUTUALLY BENEFICIAL EXCHANGES 9 INTERVIEWING INFLUENCERS 10 TYPES OF INTERVIEW CONTENT 14 MAKING MORE FROM YOUR CONTENT 15 INTERVIEW BEST PRACTICES 18 CONDUCTING YOUR INTERVIEW 18 CREATIVE ALTERNATIVES TO REGULAR INTERVIEWS 20 HOW TO WRITE UP YOUR INTERVIEW 22 CONCLUSION 23 Sample Content Preview Introduction Interviews for content generation is something that many digital marketers overlook or don't consider. This is a technique that can be used to create amazing, highly sharable content very quickly so why wouldn't you want to employ it? • Maybe you don't know just how valuable interview content can be. • Maybe you don't know how to create great interviews • Or maybe you don't see how to profit from them Either way, this report is going to open your eyes to the power of interviewing for bloggers and marketers alike. By the end, you'll not only know just how powerful interview content is but you'll have a full understanding of how to use it and how to get the very most value from it. What's more, you'll also have a ton of great ideas and actionable strategies that you'll be able to put into practice right away. So go and put the kettle on, make a cup of tea and get comfortable. Let's learn how to use interviews to create truly compelling content.

Table of Contents WHAT IS SOCIAL MEDIA INFLUENCE? 7 USING SOCIAL MEDIA TO INFLUENCE YOUR AUDIENCE 8 SOCIAL MEDIA 101 FOR BUSINESSES 9 TAKEAWAYS FOR THIS SECTION 12 WHY IS SOCIAL MEDIA INFLUENCE IMPORTANT? 13 YOUR BUYERS LIVE ONLINE 14 TAKEAWAYS FOR THIS SECTION 17 HOW DO YOU BUILD YOUR SOCIAL MEDIA INFLUENCE? 18 HOW TO MEASURE YOUR SOCIAL MEDIA INFLUENCE 22 CONCLUSION 26 Sample Content Preview Introduction Welcome to tomorrow. Why, tomorrow when it's still obviously today? Well, today is not only a temporal measurement, it is also a set of ideas, a group of culturally accepted norms, a way of doing business and a way of looking at the world. Taken together, this collective Zeitgeist represents opportunity in the form of greater connectivity to a wider audience that has the potential to yield increased profits and greater success. The problem is that this group of norms and practices is constantly changing. In the past, these changes occurred slowly. An average business owner, like you, had the time to pick up on these changes, digest them and incorporate them into a cogent business plan. Today however, technology and the changes it brings have conspired to greatly accelerate this rate of change. As a result, it becomes harder and harder to keep up with the trends and practices that can mean so much to your continued business success. Luckily, there is a solution. Over the past several years, social media have become an integral part of all of our lives. They are how we connect, share, rate, meet and sometimes judge each other. They also provide us with a never ending stream of new information in the form of posts, tweets, photos and videos. How much information? Well, the statistics just might stagger you. In 2014, the last year for which complete statistics are available, there was a virtual data explosion. This explosion did not occur gradually over the course of the year. It didn't even occur somewhat suddenly over the course of a month or a week. Instead, this explosion occurred every minute of every day and it is still occurring today. In fact, it is growing. It is a rolling, unending wave of content that has increased exponentially even during the time that it took you to read this paragraph. Let's take a closer look at this wave, as well as the content it contains. In 2014, five exabytes of information were created online every day. What is an exabyte and how much information does it represent? Well, an exabyte equals one thousand petrabytes. Still not clear? That's not surprising. One exabyte is an almost unfathomable amount of information. It is one quintillion bytes or one billion gigabytes. Even broken down that way, it may still be hard to wrap your head around how much content that actually represents. So to help you understand the enormity of the amount of data contained in one exabyte let's do a thought experiment. In your mind, go back to the dawn of human history. Go back to the time, thousands of millennia ago, when our ancestors first began to speak and use language. Now go forward and try to imagine every word ever spoken, every word ever written, every picture ever drawn, every song ever sang or played, every film and television show ever produced every radio program ever listened to, and every bit of recorded music captured in any format. That incomprehensible amount of information would equal five exabytes. So, in 2014 we produced enough content in one day to equal all of the information created in all of human history prior to 2014. No matter how you slice it, that's amazing and perhaps a little frightening. Specifically in 2014, Facebook users shared nearly three million pieces of content every minute. You Tube users uploaded seventy-two hours of new content every minute. Skype users collectively connected for over twenty-three thousand hours every minute. Yelp users posted over twenty-four thousand reviews every minute. Instagram users posted well over two hundred thousand photos every minute. Pinterest users pinned nearly four thousand images every minute. Twitter users tweeted four hundred thousand times every minute. Amazon made eighty-three thousand dollars every minute. Apple users downloaded fifty thousand apps every minute. Two hundred million e-mail messages were sent every minute and Google received four million search requests every minute. All of this occurred every minute of every day. All of this is occurring, and has grown, every minute, right now, today. It will only get bigger tomorrow.