Table of Contents
WHAT IS PAID TRAFFIC? 4
WHY PAID TRAFFIC? 7
CONS OF PAID TRAFFIC 7
BENEFITS OF PAID TRAFFIC 8
PAID TRAFFIC SOURCES 12
1. GOOGLE ADWORDS 12
2. FACEBOOK ADS 12
3. LINKEDIN ADS 13
4. TWITTER ADS 13
5. YOUTUBE ADS 14
BEGINNER’S TIPS 16
BEFORE YOU START 16
CHOOSING A PLATFORM 17
AD CREATIVES 19
WHAT NEXT? 22
Sample Content Preview
What is Paid Traffic?
If you own an online business you already understand how important it is to drive visitors to your website.
The more visitors that you have on your site, the beBer chance you have of making a sale, capturing a lead or finding a new follower.
There are a number of techniques to drive people to your website:
• Inbound markeHng
• Content markeHng
• Search engine opHmizaHon
• And more…
While these are all great ways to generate traffic to your site, the traffic generated in these ways is not oNen instant.
This is where paid traffic comes into play.
Paid traffic refers to any type of traffic that you pay to have directed to your website, landing page or offer.
There are many different methods of paid traffic that can be used. Some of the most common types of paid traffic include:
• Pay Per Click (PPC): This type of paid traffic is where you pay every time someone clicks on an ad to your site. There are several ad networks that use this method of paid traffic including Google. This is a good marketing tool because if the ad is located on a site that does not see that much traffic or if the ad does not appeal to your audience you will get fewer clicks, which means a low cost. You also know that you are only paying for people
• Pay Per Display: This type of paid traffic refers to paying each time your ad is displayed (clicked or not). If your ad is appealing this can be a cost effective way to advertise and gain traffic as it is usually cheaper than PPC. However, if the ad creative is poor, this method can end up costing your company a lot of money for nothing.
• Fixed Ad: This type of paid traffic allows you to pay for ad space on another website. You pay a flat fee to have your ad appear. The space may be exclusively for your ad or it may rotate with other ads. This can be effective on sites that see a high amount of traffic.
• Sponsored Content: This is when you have content (i.e a blog post or article) on another website that links back to your website. You pay for this content to be on the page.
Not only are there different types of advertising to consider there are also several different platforms that you can use for your campaign. From Google to Twitter to Facebook and Linkedln, as well as many others, it is just as important to choose the right platform for your advertising campaign as creating the ad itself.
It is also possible to use several of the platforms together in order to create an entire paid traffic campaign for your company. When starting out you will want to choose the platform that you think would give you the most bang for your buck. This book will discuss the different platforms that are available as well as which one may work the best for your particular business.Other Details
- 1 Ebook (PDF), 24 Pages
- checklist, Infographic, Quote Posters
- Year Released/Circulated: 2015
- File Size: 4,111 KB
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