Table of Contents Chapter 1: An Introduction to Twitter Marketing . 3 Chapter 2: Building Your Brand and Creating Synergy ..... 6 Some Examples of Ways You Can Create Synergy . Error! Bookmark not defined. Chapter 3: Delivering High Quality Content ..... 16 The Lifestyle 18 Getting Personal . 19 Reacting to the News . 20 Finding and Sharing Content...... 21 Deals and Offers . 23 Chapter 4: Work Smart, Not Hard ..... 25 Tools ... Error! Bookmark not defined. Twitter Analytics . Error! Bookmark not defined. Chapter 5: The Social Aspect and Growth Hacking . 32 Growth Hacking With Influencer Marketing ....... Error! Bookmark not defined. Real World Networking ....... 34 Engagement 35 Follow and Follow Alike ...... 35 Inviting People to Join In .... 36 Marketing Events 36 Chapter 6: More Uses and Angles on Twitter .. 37 Reputation Management and Public Relations .. Error! Bookmark not defined. Twitter Advertising ...... 39 Chapter 7: Conclusions and a Strategy Outline ....... 40 Sample Content Preview An Introduction to Twitter Marketing No matter what type of business you’re running, it’s crucial that you have a strong presence on Twitter. Twitter is an incredibly important and powerful social media network that is one of the largest on the net with approximately 316 million monthly active users and about a billion registered users. Like Facebook, Twitter has grown to become a household name and needs no introduction. It has become a part of our everyday lives, even featuring in movies and TV shows as a prominent plot point; and its marketing potential is gigantic. Apart from its size and prominence, Twitter benefits from a number of features that make it perfectly tailored for use as a marketing tool. While some businesses will certainly be better suited to its unique advantages than others, there is no denying that every type of company can benefit from it in some way or another. In the best case scenario, it could help you to improve your customer relations, to provide a better service and to greatly increase your leads, your turnover and your profits. In fact, some businesses will find that they actually can’t cope with the amount of business that comes their way as a result of a new Twitter campaign. If you get ‘Retweeted’ by a prominent user, or if one of your posts starts ‘trending’, then you can find yourself inundated by a swarm of new customers. This can be a little like opening ‘Pandora’s Box’ and it’s not always so easy to put the Genie back in the bottle… But having ‘too many customers’ is definitely a unique complaint and for most of us this kind of growth is pretty much the stuff of dreams. So if you do want to open that Pandora’s Box, consider this your key to unlocking it. In this book, we’ll go over everything you need to know about Twitter. That means we’ll cover the basics but more importantly, we’ll be looking at the best strategies and approaches you can use to really tap in and harness the power of Twitter. This book is about getting the best possible results in the minimum time and with the minimum effort. If you’re currently just treading water on Twitter, this will help you to start seeing massive growth and to have fun doing it – whether you run a small business, a blog or something else entirely. Are you ready? Just before we jump in and start looking at all the strategies and hacks you can use to get ahead on Twitter, let’s take a moment to examine what it is about Twitter that’s so perfect for helping you get the word out. At the same time, we’ll be looking at what it is about Twitter generally that has helped it to get to the point where it is. Low Time Investment The key idea behind Twitter is really that it limits the number of characters you can post or ‘Tweet’ (to 140 to be precise). What’s interesting about this concept is that on the face of it, it sounds like a limiting factor. Twitter has restricted its users and made that a ‘feature’. But this is a stroke of genius in an age where we’re constantly pushed for time and constantly inundated with things to do. And from a marketing standpoint it’s amazing because it takes literally a few seconds to send out a Tweet, versus uploading a blog post. That Tweet has the potential to be seen by thousands, if not millions of people but it took you only seconds to write. That’s a huge payoff for a very small amount of work, which makes it massively scalable, even for a tiny company.

Ebook Sample Content Preview: Inner Circle Solo Ads 6.0 Rob Stafford No fluff, let’s get into it. Below are my trusted solo ad sellers that enable me to build my list for either free or for a heavily reduced rate. Why? Because these are the guys that have buyers on their list. If you get a solo ad from the solo ad sellers below and have an OTO (one time offer) you will get sales. This means you can build your list for extremely low rates. It’s hard to know who to trust in the solo ad world. That is why I have spent over $7122.45 tracking and testing them. You always take a risk when buying a solo ad. How do you know if people on that list are buyers or freebie seekers? How do you know if the solo ad seller is genuine? Well now you have the answers. I’ve taken away the uncertainty. Let’s begin.

Sample Content Preview Email Insider No fluff, let’s get into it. Below I’ve got different examples of emails that I’ve used to send out to my list. These have been specifically designed to bond with my list as well as make sales. I don’t want you to ever “not know what to send to your list” again. These examples are designed to help you overcome any obstacles or barriers that you may have to sending emails, including not knowing what to write or how to communicate with your list. You will see below specific examples of emails as well as actual results, sales and feedback from the emails that have been sent. This is incredibly powerful. As far as I know, no one has ever revealed specific results from specific emails they have sent out. Now, all these emails aren’t designed to sell. Some of them were just designed to build a relationship with my list, with the option of purchasing something, whilst others are more directly promotion based emails. The trick is to not be afraid to be yourself when emailing out to your list. Have fun with it. You don’t always need to make sales, but the more you write emails, the better you get at it, the better you position yourself in the market as a leader and the more revenue and subs you will generate. Simple. Without further ado, let’s take a look at some of the emails and results that I’ve been sending out. I’ll also provide a little commentary into the psychology of the email and why it works.

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Table of Contents Introduction 04 Section 1: Snapchat Basics Chapter 1: What is Snapchat and why should you use it? 07 Chapter 2: Installing and Setting up your Snapchat account 11 Chapter 3: Quick Snapchat tour and overview 15 Section 2: Using Snapchat Chapter 4: Snaps 20 Chapter 5: Friends 21 Chapter 6: Stories 22 Chapter 7: Memories 24 Chapter 8: Chat and Video Chat 25 Chapter 9: Filters and Lenses 26 Chapter 10: Live Stories 27 Chapter 11: Discover 28 Chapter 12: Snapcash 30 Section 3: Dominating the Masses with the right content Chapter 13: What type of content works awesome with Snapchat? 32 Chapter 14: When should you post in Snapchat for maximum results? 33 Section 4: Growing your Snapchat Following Chapter 15: Setting up your personal Snapcode 35 Chapter 16: Growing your Following with Social Media 37 Section 5: Additional Tips to consider Chapter 17: 10 do's you should consider for a successful Snapchat Chapter 18: 10 don’ts you should avoid for a successful Snapchat Marketing venture 40 Chapter 19: Premium Snapchat Marketing tools and Services to consider 41 Conclusion 42 Top Snapchat Resources 43 Sample Content Preview Snapchat will try to add a random username by using your first and last name. Your username is your unique identity on Snapchat, so you have to be really careful on the username you decide to use, because, for security reasons it is currently not possible to change it after you set it up. You'll have to delete your account and create a new one with a different username if you wish to use a different username for your account. Once you have found the right username, tap on continue. You'll then be asked to add a password and tap on continue. You then will be asked to add your Mobile Number, or you can sign up with email. If you decide email, then you'll add your email, which should be a valid one, because your email address will be used to identify you. For personal use, you can use your regular email address, but if you plan to use this snapchat account for business purposes, you can simply use your company's email address. Then, tap on continue. You'll then be asked to prove you aren’t a robot, and tap on continue. You'll then be able to add friends; you can do so by tapping on continue. Snapchat would like to access your contacts. The contacts in your address book will be collected by Snapchat. If you agree tap Okay, if not tap “don’t allow.” You'll then see a list of your contacts that already have a snapchat account. You just need to tap + to add them, and tap on continue. Finally, you'll be redirected to the Camera Screen, and that’s how you set up your account in just a few minutes. Remember your process might look similar, just follow every single thing they ask you to do and you are good to go. Chapter 3: Quick Snapchat tour and overview. Before showing you every function available in Snapchat, I would like to show you that Snapchat is composed of 6 principal sections: The Camera Screen, The Profile Screen, The Snapchat feed, the Stories Screen, the Discover Screen, and the brand new Memories Screen. The Camera Screen Once you open the snapchat App, the first area you'll see will be the Camera Screen. The Camera Screen is where you'll be able to Create and send Snaps. The first thing you'll notice is your selfie camera showing yourself in the screen, which obviously means Snapchat wants you to start interacting with the application. The upper left icon lets you activate or deactivate the flash of your smartphone. The upper middle icon will let you slide to the Profile Screen. The upper right icon will let you flip between your front and rear-facing camera. The bottom left icon will let you slide to the Snapchat Feed. The big circle icon is known as the capture button, and is the one you'll use to tap to take a photo or hold to take a video. The small circle icon, is the one which will take you to the Memories Screen. Finally, the bottom right icon is the one which will take you to the Stories Screen. The Profile screen By tapping on the top middle icon, you'll slide to the Profile Screen. The Profile screen is where you'll be able to manage your Account and Settings. In this area, you'll find several icons to choose from. Right in front, you'll see your personal Snapchat code, as well as your name and username below. From here, you'll be able to check who added you as a friend, add new friends and take a look at your friends list and contacts. The upper left icon will show you some helpful advice from Snapchat. The upper middle icon will send you to the Trophy Case. The upper right icon will send you to the Settings area, and the bottom icon will allow you to go back to the Camera Screen. The Snapchat feed By tapping on the chat icon, you'll slide to the Snapchat feed. The Snapchat feed is, simply, where you'll be able to start chatting. First, you'll see all conversations with snapchat friends listed. The magnifying glass icon will let you search for any specific conversation of your choice. The upper right icon will let you start a new chat. Below, you'll see the 3 regular icons, the left one will send you to the Snapchat feed, the right one will send you to the stories screen and the middle one will send you back to the camera screen. The Stories screen By tapping on the 3 dots icon you'll slide to the Stories screen. The Stories screen will show you Snapchat Stories. Stories are compilations of Snaps that create a narrative. Stories honor the true nature of storytelling. Snaps appear in chronological order with a beginning, middle and end. The magnifying glass icon will let you search and add people by username, as well as discover stories from users by using keywords. Below, you'll see the 3 regular icons, the left one will send you to the Snapchat feed, the right one will send you to the stories screen and the middle one will send you back to the camera screen. The upper right icon will slide you to the discover screen. The Discover screen. With the discover screen, you'll be able to discover channels from top publishers who add content daily, watch Live Stories from an event, or check out local Stories. The Memories screen. To open Memories, just swipe up from the Camera screen, or tap the circle underneath the Capture button. Memories is a new feature of Snapchat, a personal collection of Snaps and Stories you’ve save, which are backed up by Snapchat. All your snaps will be organized accordingly, under all you will see listed all your snaps and stories, under snaps only your snaps, under stories only your stories, and under camera roll you will see all pictures and videos you have stored in your device, so you can also use them with Snapchat. Chapter 4: Snaps. To get Access to this part of the Training Please Chapter 5: Friends. To get Access to this part of the Training Please Chapter 6: Stories. With Snapchat stories, you have a new way to share stuff with all your friends. These stories are a compilation of snaps that create a narrative. A Snapchat story is photos and videos you post by adding to your stories section which is visible to you and all your friends. These snaps appear in chronological order with a beginning, middle and end. The idea of Snapchat stories is that users can kind of tell a story about their entire day. Stories honor the true nature of storytelling. Stories are a fun way to keep up with friends. When your friends post stories, they will appear in the stories section, as well. Once inside snapchat, swipe left on the Camera screen to view a story, and you'll be directed to the Stories screen. Here, you can see all kinds of stories from your friends and also from other brands. The outer ring of the circle represents how much time is left in the current Snap. The ring will disappear as you are viewing the Snap, indicating how much time you have left to view it! The inner circle represents how much time is left in the Story. The inner circle will disappear as you are viewing the Snaps in a Story, indicating how much time remains in the Story.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Table of Contents Foreword Chapter 1: Goal Basics Chapter 2: Stop Fantasizing Chapter 3: Start Committing Chapter 4: Start Starting Chapter 5: Visualize Process Not Outcome Chapter 6: Avoid the “What-The-Hell” Effect Chapter 7: Shifting Focus Chapter 8: Forget the Goal, What’s the Aim? Chapter 9: Know When to Stop Chapter 10: Benefits of Meeting a Goal Wrapping Up Sample Content Preview CHAPTER 2 STOP FANTASIZING Sometimes, it seems that you are living in a world of fantasy. Entertainment is the way people use in order to fantasize and escape from the happenings in the real world. Fortunately, some gain gratification from this form of entertainment. Let us know about the reason behind this act of fantasizing and the implications that they bring about. Someone needs to have an unbelievably responsive mind so he will be able to observe that he is always eliminating or adding something, which is the act constantly fantasizing. This act of fantasizing every now and then can lead to a corrupt mind which is always in a clash and unruly. Whenever you fantasize something, there can be a great chance that you are going to lust after it. Thus, it is pushing you to do inappropriate activities. Living in a world of fantasy will not let you have a chance to see the real world as it is. If you will be analyzing it more, you will know that your fear and greed is responsible. These two factors are habitually the reasons behind the way most people react about life. It is important to know what the causes of such greediness and fear are. If you know on how to see something in an entire face, you will know how to attack that conflict correctly. Fantasizing results in that someone having certain expectations. It provides continuity to your occurrences of pain and pleasure. You will realize that something which happens because of fantasizing is not worthy at all. So stop fantasizing now and start achieving the real goal that you have in this real world for the real satisfaction lying ahead of you. CHAPTER 3 START COMMITTING Being a goal-oriented individual will help you a lot in achieving the goals that you want in life. This term has been given much importance during the old times but later has been losing its significance to the people of this society. In this book, you are to know about the main purposes of being a goal-oriented individual and of goal achievement. This may not let you organize yourself in a better way, but will surely help you attain true success and changes in life. The term goal is defined by a state which you want to achieve together with a difference that you have been aiming for. And in order to achieve such goals, you need to do necessary decisions and actions. Reaching your goals is significant since undergoing the process will give you much experiences and learning which will transform you into a better person. Such transformation will open quarters for improvement which will later pave to success. In addition to that, one more advantage as a goal-oriented person is that you will obtain an excellent capability of thinking in longer time. It is very evident that people are looking in life with short terms only, often leading to big obstructions that they encounter as they make developments within their existence. On the other hand, the goal-oriented individuals are usually long terms and practice doing things as early as their schedules will let them because they believe that time will come and this activity will give them advantages. It is a fact that not everyone can be flexible enough to be goal-oriented ones. It will not be easy for you in the beginning to decide on whether which goals you are going to give yourself since you will be obliged to take long and strong efforts to reach them. While reaching these goals of yours, you will just realize it that you have been a better individual and have been learned many things which you can apply all throughout your life. Before reaching your desired goals in life, setting them up first will help you have a long term view of existence. It lets you concentrate and focus more on the long tenure objectives as it gives you the chance to think on how your present actions will affect your life in the near future. The things that you are doing nowadays in order to develop yourself will surely determine who you will be and what kind of life are you going to have in the future. This is something that you should acquire as you go along with the process of attaining your goals and people must have an apparent mind set about goal-obtaining. Now that you know something about the goal achievement and its big significance in one’s life, it is the time for you to start planning and improving your life by the abilities and vast power which you will obtain as you go through goal attaining. Start practicing to be a good goal-oriented person. CHAPTER 4 START STARTING Everyone surely has their own dreams and goals in life. But it is very evident that most people just keep on dreaming and never tries to do something in order to attain those dreams of them. What they is just keep on looking back and miss the opportunities as they make the same goals all over again. You need to do something in order to make your goals come true. Do not wait for the other people to encourage you to achieve your goals, but be the one to encourage and show them that you can have those objectives of yours. You can make this by the following these pieces of advice.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Table of Contents Foreword Chapter 1: Common social problems in schools Chapter 2: Discover your talent & build higher self esteem Chapter 3: Participation in group events for students Chapter 4: Volunteer to be a leader to build leadership skills Chapter 5: Be the man of your word, demonstrate reliability Chapter 6: Continuous improvement on your mistakes Chapter 7: Be friendly and make lots of friends Chapter 8: Take up responsibilities in assignments Chapter 9: Respect other people differences Chapter 10: Show your resourcefulness through sharing knowledge Sample Content Preview Chapter 2: Discover your talent & build higher self esteem Taking time to discover what talent you have would help a lot in enhancing the way you feel regarding yourself. Besides, it lets you love and appreciate yourself more. Every person has his or her own talent – it’s a special gift given by God. So when someone asks you about your talent, what is your answer to him or her? If you don’t know what’s your talent yet then it’s the right time for you to make a move and to find the right response to that question. There are some things you can do to determine your hidden talent. Why don’t you explore the history of your family and find out the talents possessed by your sisters or brothers or your father or mother? Are there singers, artists or dancers in your ancestry? Typically, a child inherits not only the appearance of his or her father or mother but he or she can also inherit the talent that either his or her father or mother has. It’s because talents have a tendency to run in a family and knowing your inherited talent can spark a brand new path to your life. Then, try to recall those things you like the most or to where you are good at when you were just a kid. This particular stage of life is where a person is exposed to various activities or any class subjects that require a particular skill or talent. If you have put them out of your way for such a long period of time, today could be the right time for you to bring back to life your childhood talent. Then now, you should think about the present. Think of something that is very interesting to you today. It can be a small spark of a thought. It might not be too huge at first yet it’s something that you can feel deep within your soul. Or, it can be just something you are good at. You may get a piece of piece and write down all ideas that you may desire to pursue. Focus on those things you really like. As soon as you have found your talent, you should pursue that with dedication, determination and full willingness to show what you’ve got to the entire world. Pursue that talent with all your heart. Your talent will take you to where you can be because it will help you develop more confidence. Your talent will change the way you value yourself. Knowing your talent lets you build higher self-esteem. So, take some time today to rediscover who you are, use your talent and be proud to show others what you can do. All your efforts will be paid and you will be few steps away from what will make you proud of yourself. Chapter 3: Participation in group events for students As a student, you will encounter certain situations wherein your teacher will encourage you to join in group events. Why don’t you follow your teacher if you know that will bring good to you? Are you a kind of student who is very shy but is willing to overcome such character? If you answered “yes” to this question then you should try to interact with other students through joining the group events you like. It’s not only an opportunity to meet new people and make friends with them but it can also be the right timing to learn and develop some things that will make you a better student. Did you know that group events can empower you to make your own decisions? Aside from that, it can help you earn vital experience and some sorts of skills that will lead you to the right path going to your future. With your willingness to join in group events, you will be able to show your good traits. For instance, if you have the heart to help someone, you can take these events as opportunities to practice such trait. Being active when it comes to group activities lets you embrace diversity and gain motivation. Besides, it is a way for you to learn how to work with other people effectively. If you are one of those people who find a hard time to develop some skills then you should consider the importance of participating in the group events. You can develop your communication and problem solving skills by joining any group activities that are held within the school. Being an active participant of group events also gives you the chance to become more engaged in campus life which you will really enjoy. These activities will also let you learn the available resources within your school and you will be given the freedom to use them. If you have the interest to act as a leader then being an active group event participant will help you evaluate and improve your leadership way. It also builds a professional and academic network.

Table of Contents 1. NICHES THAT WORK WITH BING ADS 4 2. TYPES OF PAGES THAT WORK WELL ON BING ADS 6 INTRODUCTION TOBING QUALITY SCORE 6 SIMPLE SQUEEZE PAGE 8 INFORMATIVE SQUEEZE PAGE 9 BLOG POST 10 ARE THERE ANY OTHER TYPES OF PAGES THAT WORK WELL? 12 3. HOW TO DO KEYWORD RESEARCH FOR BING ADS 13 FIND YOUR MAIN KEYWORDS 13 START BUILDING OUT YOUR KEYWORD LIST 14 RESEARCH TIME 15 SORTING AND SAVING THE RESULTS 17 4. HOW TO SETUP A BING ADS CAMPAIGN 19 CAMPAIGN SETTINGS 19 CREATE AN AD 22 KEYWORDS 23 TARGETING AND ADVANCED SETTINGS 25 WHAT ARE AD GROUPS AND WHY DO YOU NEED THEM? 27 KEEP TWEAKING YOUR ADS 27 5. WHERE TO OUTSOURCE YOUR BING ADS SETUP 28 FINAL WORDS 31 Sample Content Preview 1. Niches that work with Bing Ads The answer to this is really anything. What are you into? So are Bing Ads. They want to be your friend. They’re a bit desperate. You can dominate them :D But, while some niches might perhaps be easier than others to get profitable on Bing Ads, the fact is that almost anything can work with the right combination of enticing ads, careful keyword research and a suitable landing page. What's important to remember about Bing is that it's the default search engine on many PC's. This can mean a few things: 1) The people may not be that savvy on the ol’ computer 2) The people may be old 3) The people may like Bing (*gasp*) 4) The people may accidentally be searching on Bing 5) The people may not be bothered to change their browser. But what does that list have in common? They’re all people with needs, desires, wants, feelings, emotions, email addresses and cash (well mostly) lol. That said, the majority of the popular niches favored by online marketers work very well on Bing Ads. Here's a (non-exhaustive) list with some suggestions: Internet marketing/making money online Magic Survival Woman’s health (the more obscure the better) Paleo diet Brain performance and improvement Learn to play musical instruments (guitar etc.) How to pick up chicks How to pick up dudes Fertility Financial offers like insurance and loans Diet and weight loss offers Beauty/anti-aging/skin care Information products (think Clickbank) Physical products (think Commission Junction, Amazon, etc) ...and many more! My recommendation is that you start with something you know reasonably well. That makes the whole process a lot easier as you'll be somewhat familiar with keywords, terminology and so on. Even better if you already have a site up and running that you are not leveraging Bing Ads to send traffic to.

Sample Content Preview Follow these 11 steps to build a massive profitable list quickly and easily using solo ads. 1. Where to find Solo Ads There really are thousands of different places you can find solo ads. There are many “traditional” ways to find solo ad sellers. They are everywhere these days. Below I cover four different methods I use when looking for solo ad sellers. The first one really aims to get away from these “traditional” methods. a. Super sneak solo ad method There are thousands of product creators out there (in any niche) that have a huge list of people, both buyers and freebie seekers. We want to get access to these people, track them down and approach them for an ad to their list. We are going to leverage one of the biggest marketplaces online for this, where all the product creators hang out…. Clickbank. Take a look at this video where I show you how to leverage the product creators on Clickbank to get some tasty targeted traffic to your offer Watch the video here b. Super Simple Warrior Forum Solo Ads Method Warrior Forum is a classic place to find solo ad sellers in the IM niche. Here is a simple and effective way I look for solo ad sellers on the Warrior Forum

Sample Content Preview Firstly, thank you very much for picking up Email Maestro. I know you're going to get a lot of value out of this. I really want to take you inside this system that I've used to build incredible engagement with my subscriber base once I've built a list. This is really fundamental how you actually build your relationship with your list, how you position yourself, how you hook them into your story. I want to show you some real life examples, as well as some real life stats from this as well. I thought I'd take you through a campaign, a follow-up sequence campaign I set up that gets incredible engagement and is actually the primary source of traffic used to build this list was actually Solo Ads. Solo Ads are notorious for having low engagement. However, using this system and this method, I've been able to get somewhat incredible engagement with my list and my subscribers and being able to cultivate that relationship. I'm going to show you exactly how I've done that and give you a system for you to also copy and follow that hopefully gives you a bit of a framework to build out your own autoresponder sequence. On my screen here, we actually have my Aweber account. This is the exact sequence I've used when building my list with Solo Ads. When I buy a Solo Ad, I'll send it to a squeeze page. That squeeze page then captures their email address. When people opt in for the free gift, which is about list building. They opt in for that free gift, and once they opt in, then they start actually receiving follow-up emails from me. I'm going to show you these emails and why they've been so effective in terms of actually those open rates and engagement.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Table of Contents Introduction_4 What is Bootstrap Marketing and Why is It Important?_7 What is Bootstrap Marketing? 7 Why Should I Consider Using Bootstrap Marketing? 10 Takeaways for This Section 11 A Bootstrapped Checklist_13 Your Business Model 13 Be Willing to Sacrifice 15 Multiple Income Streams 16 Economics 101 16 Takeaways for This Section 17 Some Bootstrapping Obstacles_19 Don't Imitate Big Business 19 There's No Time Like the Present 19 Keep Your Eyes on the Prize 20 Takeaways for This Section 20 Tools and Resources for the Bootstrap Marketer_22 Conclusion_24 Sample Content Preview Introduction The narrative goes something like this: A person, perhaps just like you, has an idea. It's a compelling idea, one that has the potential to change a lot of people's lives for the better. It also has the potential to make this person very, very wealthy. He or she decides to make this idea a reality. They decide to manufacture the product or provide the service. They decide to deliver the goods. By nature this person is very creative. They are also very driven. Nothing is going to stop them. The risk of failure does not deter them or frighten them. In fact, being the type of person they are, failure is not considered an option. They move forward with confidence, even with bravado. It doesn't matter to them that the world is ignorant of their talents and has no idea that it even needs the product or service about to be developed. This person liquidates everything they have in the world to have the capital to develop their idea. They also borrow every cent available for borrowing and funnel those funds into the project. Money isn't the object. If anything, money, or rather the lack of money is simply another obstacle to be overcome. The object, the only goal, is to get the project off the ground and have a prototype product or viable business plan in hand. The person is usually working in their own house on this product. Occasionally, they might be working in their parent's house or the house of friend, often in the basement or the garage. They also might be working on their own time, after hours, because they have a day job. Of course, their salary is used to make the dream a reality. To them, however, it doesn't matter where they are working, nor how long. The basement or garage is just the first stop on a road that leads to success and fame. Sometimes, this person may have a friend. The friend is usually somewhat of a geek, technically gifted, but lacking the drive and vision that can convert these gifts into something of real use. Our person has known this friend since childhood, high school or college. They have always seen the value of their friend's gifts. They see how their friend's talents can give them a competitive edge in the marketplace. They approach the friend with their idea. The friend is initially reluctant to get involved but, through the force of our person's personality, is eventually won over and convinced to come on board. A partnership agreement is drawn up with all risks and rewards being shared fifty/fifty. Eventually, the first prototypes of the idea are developed. This person physically takes the prototypes around to potential vendors and customers. Most of them aren't interested and some are openly hostile to the idea that the prototype represents. Of course, this person isn't deterred and, in time, they begin to sell a few units of the product.