Salespage Snapshot: >>> Click Here To View Full Sales Page... Table of Contents Foreword Chapter 1: Drug Abuse Basics Chapter 2: Learn Self-Discipline to Beat Drugs Chapter 3: Work On Your Self-Esteem to Stay Away From Drugs Chapter 4: Fill Your Time with a Hobby to Replace Drugs Chapter 5: Realize When You Can’t Beat Drugs on Your Own Chapter 6: The Importance of Drug Education and Prevention Sample Content Preview Chapter 3: Work On Your Self-Esteem to Stay Away From Drugs Synopsis If you want to be able to win in your battle against addiction it is important that you work on your level of self-esteem. A lot of people addicted to drugs have low levels of self-esteem and in most cases that is what got them addicted to drugs in the first place. The following chapter will go over the important of having high self-esteem. It will also go over some ways that you can build your self-esteem. It is important that you keep in mind that high self-esteem is not a miracle cure for addiction but it surely does make the process of battling an addiction much easier. Continue reading if you are serious about beating your addiction and if you want to learn some easy ways to build your self-esteem. The Importance of Self-Esteem As mentioned before self-esteem is a very valuable weapon that can be used in your battle with addiction. It is extremely important that you have high levels of self-esteem. Feeling good about yourself is a sure way to keep you motivated to not use drugs. A lot of addicts have poor self-esteem and that is in fact why some of them became addicts in the first place. A person with low self-esteem is more likely to use drugs than someone who thinks highly of themselves. The following are seven tips that can help you to build your self-esteem and make you feel better about yourself: Start Small: One good way to build your self-esteem is to give yourself challenges or tasks to complete. It is advised that you start small when doing this in order to ensure that you do not set yourself up for failure. Smaller challenges will be easier to accomplish and each time you accomplish something you will be building your self-esteem, no matter how small the accomplishment is. Of course, the bigger the accomplishment, the more self-esteem you will build. That is why once you are able tackle all of your simple challenges on a daily basis it is time to start making more complicated goals. Visualize Having High Self-Esteem: Visualization is a very powerful tool and can be very useful for building self-esteem. You surely understand that think and believe will eventually become true, whether it is positive or negative. That is why it is important to always think positively and visualize yourself as a person with high self-esteem. Try to spend at least ten minutes a few times a day visualizing yourself with high self-esteem and what your life would be like. Think about how other people would perceive you and the impression you would leave with them. Think about how much better you would be able to socialize and interact with other people and how much easier and enjoyable life would be and most important of all think about how much easier it will be to stay away from drugs. Face Your Fears: Facing your fears is a great way to build your level of self-esteem. As with goals it is important that you start small with this process. You do not want to start with facing fear that are too large because this can actually be damaging to your emotional and mental health which would not be productive at all. Start with smaller fears and work your way up to larger ones. Who knows, you may end up trying sky diving or some other exhilarating activity one day. If you can face your fears there is no reason why you will not be able to beat your addiction. Although it may seem crazy to do something like this to beat an addiction, it is effective. Do Things You Are Good At: Although it is important to challenge yourself with new things it is also important to do things that you are good at when you are trying to build your level of self-esteem and confidence. The more you do things you are good at the more you will feel better about yourself. It will make you realize that you have talents and skills that are useful in life and that you can do more than just use drugs. You are a good person and you have a lot of potential you just need to discover it and unlock it from the cage that addiction trapped it in. Do Not Compare Yourself to Others: It can be easy to make a habit out of comparing yourself to other. Do not do this! Every person is different from one another and that is the way things are supposed to be. Can you imagine how boring the world would be if every person was the same as everyone else. You also must ignore the comments or judgments that others make about you. Most of the people making negative comments feel poorly about their self and that is why they are trying to put you down. Understand that you are unique and that you are a good person and your level of self-esteem will rise in no time. Use Affirmations: Affirmations are positive statements that a person makes about themselves on a regular basis throughout the day. In most cases, these affirmations are spoken out loud because they are more effective that way. Tell yourself that you are a good person and you do bring value to society. Do not tell yourself that you are addicted to drugs, tell yourself that you are going to beat your addiction. Affirmations only take a couple of minutes to do and can be extremely beneficial if done in the proper way. The best part about them is that you do not have to do anything but talk to yourself. You may want to try looking yourself in the eye in a mirror while doing your affirmations because this makes the process a bit more effective. Help Others With Their Self-Esteem: Once you reach a point where your efforts have started to pay off and you notice that your self-esteem levels have increased it is time to start helping others with their self-esteem issues. This will be extremely gratifying and you will build your self-esteem while helping someone else in need. It is important that you do not turn your back on those in need, after all everyone needs help at one point or another in their life. I’m sure that there have been times that you needed help and no one would reach out a hand. Do not put others through the same thing. Help them better their life and in turn you will learn to love yourself which will lead to you winning your battle with addiction and having a better future.

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Table of Contents Introduction ....... 5 How to start? ...... 7 Chapter 1 – The History Of Kaizen And Its Effect In The Real World 9 Impact of Kaizen in the real world ....... 11 Chapter 2 – Different Types Of Kaizen ... 14 Point Kaizen ..... 14 System Kaizen .. 15 Line Kaizen ....... 15 Plane Kaizen ..... 16 Cube Kaizen ..... 16 Chapter 3 - 10 Steps to Success With Kaizen . 17 Step One: Continue Learning ...... 17 Step Two: Continue thinking about how YOU can do Something ...... 18 Step Three: Eliminate Those Excuses ... 18 Step Four: Never give up and never strive for perfection 19 Step Five: Correct the mistakes .. 19 Step Six: Don’t forget about your intelligence ....... 20 Step Seven: Challenges are learning opportunities 20 Step Eight: Don’t be afraid to ask “Why” ...... 21 Step Nine: Group thinking is a good thing .... 22 Step Ten: Kaizen is infinite . 23 Chapter 4 - How to Create A Kaizen Culture In The Home 25 Chapter 5 – Kaizen Methods & Benefits . 28 Copyright © The Kaizen Advantage - 2016 – All Rights Reserved Chapter 6 - Personal Kaizen ....... 31 Conclusion 34 Motivating yourself .... 34 Anticipating obstacles 35 Strengthen any potential weaknesses in your Plan 36 Be YOUR best self ..... 36 Sample Content Preview Chapter 1 – The History Of Kaizen And Its Effect In The Real World After World War II was over, the American occupation forces were asked to help Japan recover from the harsh consequences of the war that the country suffered from. In coordination with the Japanese business executives, this team developed new measures to improve business processes, quality and productivity. At the same time, the Civil Communications Section (CCS) worked on developing a management training program which sought to teach statistical control methods. Homer Sarasohn and Charles Protzman developed and taught this course during 1949-1950. Sarasohn recommended W. Edwards Deming for further training. The Economic and Scientific Section (ESS) was also assigned with the task of improving Japanese managerial skills and Edgar McVoy brought Lowell Mellen to Japan to help in establishing the Training Within Industry (TWI) programs in 1951. Before the arrival of Mellen in 1951, the ESS group showed a training film about the TWI 3J principles- Job Instruction, Job Methods and Job Relations. This film was titled as ‘Improvement in four steps’. Thus, this was the original introduction of Kaizen to Japan. In 1960, the Emperor of Japan awarded the 2nd order Medal of the Sacred Treasure to Dr. Deming for introducing, pioneering and implementing Kaizen in Japan. Kaizen was first adopted by Toyota when it implemented quality circles in its production process. A quality circle is a group of people who work on the same or similar project, who meet on a regular basis to identify, analyse and solve work-related issues, if any. This led to the formation of the Toyota Production System, led by Taiichi Ohno, a former Executive Vice-President of Toyota Motor Company. This aimed to create a system of continuous improvement in quality, processes, productivity, management, and technology. This concept soon became popular across the country and contributed to the country’s success on the global market. In 1986, Masaaki Imai’s introduced Kaizen to the rest of the world through his one of the bestselling books, named, Kaizen: The Key to Japan's Competitive Success. Impact of Kaizen in the real world Kaizen is a philosophy which can be applied in all spheres of our lives, be it our working life, social life or life at home. Implementation of Kaizen assumes that there is always scope for improvement and one should not be completely satisfied with one’s previous achievements and thus strive for better. When companies start to apply the concept of Kaizen, it aims towards improvements in the people, products, and the processes followed in the company. Emphasis is placed upon the process- on the ‘how’ part of achieving the desired results. Employees who are best at their jobs suggest improvements that would help in resolving problems quickly and efficiently. These changes are then communicated to everyone in the team so that the rest of the team can also start applying Kaizen. A study of 236 employees from three different facilities has shown that the adoption of Kaizen has led to job enrichment and a rise in motivation. Job satisfaction also leads to satisfaction in your personal life, thus enriching lives in personal and work spheres. Kaizen has many benefits in the real world, some of which are listed below. The process of Kaizen helps in ensuring that any hindrances or threats to the project are identified in the initial stages of the project and solved immediately. It aims to reduce the waste of an organization by effective management. Since this method encourages the idea that there are always better ways of doing things, employees are asked to conduct brainstorming sessions to come up with new and innovative ideas to reduce waste. This also ensures people work in a team and reach a positive outcome. Companies who implement Kaizen are adept at process-oriented thinking which means that the method of achieving a certain result is as important as the result itself. Kaizen has proven to be immensely successful in Japanese business and is responsible in bringing Japan to the forefront in the global market. Because of such success in Japan, this philosophy is now being heavily implemented in organizations from other parts of the world. Since it focuses on improvement, it has great positive impacts to the businesses and also in other spheres of life. Chapter 2 – Different Types Of Kaizen Kaizen, If implemented in an organization, is the responsibility of all the employees and not just a few selected people. There are different ways in which the Kaizen philosophy can be implemented in the workplace some of which are listed below. Point Kaizen It is one of the most commonly implemented types of Kaizen. It happens very quickly and usually without much planning. As soon as something is found broken or incorrect, quick and immediate measures are taken to correct the issues. These measures are generally small, isolated and easy to implement, however they can have a huge impact. In some cases, it is also possible that the positive effects of point kaizen in one area can reduce or eliminate benefits of point Kaizen in some other area. An example of Point Kaizen could be a shop inspection by a supervisor and he finds broken materials or other small issues, and then asks the owner of the shop to perform a quick Kaizen (5S) to rectify those issues. System Kaizen System Kaizen is accomplished in an organized manner and is devised to address system level problems in an organization. It is an upper level strategic planning method which results in a number of planned Kaizen events over a long period of time. It is in contrast to point Kaizen which generally happens as a result of identification of a small issue which is resolved in a short period of time. Line Kaizen ‘Line’ in this context refers to a structured spreading of Lean from point or discrete to the line. For example, Kaizen might be applied to a process (point), but also to the downstream process. Those two points constitute a Line Kaizen. Another example might be in Lean implemented in procurement, but also being implemented in the planning department. Here in this case, planning is upstream from procurement and Kaizen is performed at those two points, which thus forms a line. Plane Kaizen It is the next upper level of Line Kaizen, in that several lines are connected together. In modern terminologies, this can also be described as value stream, where instead of traditional departments, the organization is structured into product lines or families and value streams. It can be visualized as changes or improvements made to one line being implemented to multiple other lines or processes. Cube Kaizen Cube Kaizen describes the situation where all the points of the planes are connected to each other and no point is disjointed from each other. This would resemble a situation where Lean has spread across the entire organization. Improvements are made up and down through the plane, or upstream or downstream, including the complete organization, suppliers and customers. This might require some changes in the standard business processes as well

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Table of Contents Chapter 1: You Can Control How Fast (or Slowly) You Age ..6 But How Do You Slow Aging?......7 Mobility .....8 Energy......9 Nutrition..10 Toxins, Cell Damage and Heart Problems...11 Brain.......11 Chapter 2: Fine Tuning Your Mental Clarity on a Daily Basis.......13 Cognitive Decline With Old Age.14 Increasing Brain Energy and Mood With Nutrition and Nootropics ..16 Mood and Learning ..18 Increasing Learning, Interest and Memory With the Right Lifestyle.22 Chapter 3: Staving Off Depression to Prevent Wrinkles and Disease .25 How Stress Ages You .......27 Introducing: telomeres.......29 How to Manage Stress......30 Chapter 4: Keeping Your Body Active and Mobile.......34 One Rule: Move! ......36 Chapter 5: Preventing Your Age From Showing Up on Your Face........39 Protecting Your Skin With the Right Nutrients ......40 The Best Diet for Looking and Feeling Younger ...42 Eat a Lot or Eat a Little?....44 Skin Care for Anti-Aging....45 Creams and Other Products ......47 Chapter 6: Helping Your Hair Hang Onto Its Youthful Appearance.......50 How to Avoid Aging Hair ...50 Combating Grey Hair ........51 Fighting Hair Loss ....52 Chapter 7: Keep Your Hands Looking Younger Over Time..56 Protecting Your Hands......57 Chapter 8: Treating the Embarrassing Issue of Incontinence ......59 What Causes Incontinence in Old Age ........60 How To Treat It ........61 Chapter 9: Sexual Dysfunction ..63 Hormonal Changes ..64 Chapter 10: Preventing and Treating Other Common Ailments of Aging......67 Conclusion and Summary .69 Sample Content Preview Chapter 2: Fine Tuning Your Mental Clarity on a Daily Basis So where to start? How about with the mind, seeing as the mind leads and the body follows. If you can keep your brain sharp and your mind nimble, then you will be able to enjoy life in at least some capacity and maintain your dignity. What’s more though, is that a healthy mind will help to automatically give you a stronger and healthier body. Your mind controls your movements after all and this is the key to maintaining good biomechanics and muscle control. So let’s take a look at the issues that you might struggle with in this department as you age and how you can keep those problems at bay… Cognitive Decline With Old Age The thing we most often associate with age-related cognitive decline is forgetfulness. When you reach a certain age, you start to forget where you left your keys a little more regularly and eventually you start to forget the names of your family. Just call everyone ‘Frank’, it’s easier. Some degree of memory loss is fairly normal with age and is referred to as ‘age related cognitive decline’. However, in some cases it might take the more serious form of dementia or Alzheimer’s disease. The latter is caused by amyloid plaques and neurofibrillary tangles, which are caused by a build-up of protein fragments attaching to the cells. This can lead to confusion and severe memory loss, which we know as dementia or Alzheimer’s. In some cases, confusion and memory loss are exacerbated by damage to the brain caused by a stroke or traumatic brain injury. But long before that, comes the slight tiredness and the brain fog. It’s almost imperceptible but it’s definitely there. Like a computer that takes just an extra minute or two to boot up. No one else would notice, but you know it’s not running on all cylinders anymore. Not like it used to. Think back: how much harder is it to wake up in the morning than it was five years ago? Back then you would likely be out all night drinking with friends and then wake up the next day with energy to spare. It’s not your body that’s changed at this point: it’s your brain… Or how about you think back even further (memory allowing…) to when you were just a little kid. Back then you could run around in circles for hours without ever tiring out. Likely you know kids who can still do the same thing. These days though, many of us struggle just climbing the stairs! Constantly feeling tired is no fun and neither is having half the enthusiasm you used to have when you were younger – or the ability or the passion for learning. Notice how young people are always learning new skills, making new friends and changing careers and that gets harder as you age. Oh and what about mood? Have you noticed how you’re just much angrier all the time these days? What once wouldn’t have caused us pause for thought now has us growling under our breaths like mad people. What happened to that youthful optimism? If you understand the ‘law of attraction’ then you’ll know how being angry all the time will only lead to fewer opportunities and less enjoyment. Apparently it’s at the age of 60 when these changes really occur. So what’s actually happening inside that cranium of yours to cause all this change? Increasing Brain Energy and Mood With Nutrition and Nootropics There are many things that change in the brain and that are responsible for the changes we see in our abilities and our personalities. Many of these can be somewhat mitigated by the right nutrient and/or supplement regime however and when nutrients, herbs or medications are used in this way they’re referred to as ‘nootropics’ – compounds that can help to enhance brain performance. Let’s start with that low energy – what causes this? There are a couple of things, but up front is the decrease in mitochondria. As we’ve already discussed, your mitochondria are the tiny little fuel generators that live in all of your cells. Their job is to take glucose and to convert it to ATP, or Adenosine Triphosphate, the ‘energy currency of life’. These mitochondria are found throughout our bodies and that includes the brain, where they live in the brain cells. If you’ve ever felt too tired or too lazy to complete a sum because it involves holding numbers in your working memory, then your ‘brain energy’ is letting you down. And this is what makes it harder to find the enthusiasm to do anything as well. Another night of the same old TV it is then… If you were to look at the cells of a young kid under the microscope and compare them with those of a middle aged man, you’d see that the middle aged man had far fewer mitochondria. Scientists now believe that this is one of the key differences in the energy levels of children versus adults. As it happens, this is also one of the key things that a lot of nootropics target. Ingredients ranging from l-carnitine, to PQQ, to Lutein, to creatine, to bitter orange work at least partially this way. Another thing that affects brain energy as we get older is blood flow. Like every other part of your body, your brain needs a steady supply of blood to provide nutrients and oxygen for healthy function. Unfortunately, as your breathlessness upon reaching the top step will attest, our blood flow suffers as we age. This is where vasodilators come in. Things like garlic extract, vinpocetine and ginkgo biloba all offer this increased energy by increasing the diameter of the blood vessels. This can also be very good for those with high blood pressure! These allow more blood, oxygen and nutrients to be directed toward the brain, helping you to feel more alert and more awake. As mentioned, you can also get a lot of benefit from nutrients like iron and B12 which help the body to create more red blood cells. This very simple change is very often enough to increase the amount of oxygen and nutrients making their way around the body to the brain and once again to supercharge your energy levels.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Table of Contents SnapChat As a Marketing Tool ................ 3 SnapChat As a Social Media Platform ..... 4 SnapChat For Business ........... 8 Facts and Figures For SnapChat Business .............. 10 The Advantages of Limited Competition ............... 12 SnapChat is Comparatively Different .... 13 How to Utilize SnapChat As a Marketing Tool ....... 16 Case Study 1 ........ 22 Case Study 2 ........ 23 Case Study 3 ........ 25 Case Study 4 ........ 27 Sample Content Preview SnapChat For Business The core value of most businesses is to connect with their target audience for their goods and services in the most convenient way. Businesses make use of a number of marketing strategies in order to meet their target margins. Snapchat can now be considered as one of the platforms that internet marketers an businesses can use to take their marketing and businesses to the next level when it comes reaching their potential consumers. While the use of Snapchat for the purpose of marketing and connecting with consumers can feel overwhelming for internet marketers and businesses, one should note that it is always gainful to come up with an effective platform that offers opportunities of connecting with target audiences. It is only through this that marketers and businesses are able to keep their clients, acquire new clients and sell more. According to the statistics of the volume of Snapchat users on a daily basis, it is beyond doubts that this application can be valuable when it comes to being used as a marketing tool for business. On most occasions, a marketing platform is identified by its ability to reach a wide base of people ad users. According to recent statistics, Snapchat is accessed by over forty one percent of all adults in the United States of America alone. These statistics alone should impress any marketer of business in this nation. Aside from that, one should note that Snapchat receives millions of new subscribers on a daily basis over the world half of whom are aged above twenty five years. A platform like Snapchat that has more than half of its users aged above 25 years is a significant tool that can be used by internet marketers and businesses to further their agendas. There are a number of reasons for this. First of all, users above this age are considered as mature and able to understand the direction of their economies in terms of the goods and service that trend. This is an important aspect for marketers. Businesses and marketers target people that are able to understand the values of whatever goods and services on sale. Secondly, people aged above 25 years form a greater percentage of consumers or rather buyers of goods and services marketed in the internet. It becomes therefore very imperative for internet marketers to direct their attention towards marketing platforms that has an audience aged above 25 years. These are the actual buyers of such goods and services. The ability of Snapchat to attract an audience of this nature makes it and invaluable tool for internet marketers and businesses. Facts and Figures For SnapChat Business The biggest advantage that has come with cyber world is the ability to get exact figures of the number of internet users at a given time and the sites they visit. This therefore makes it easy for analysts to come up with the exact figures of internet users that visit given sites at given times. As such, the number of Snapchat users can readily be identified for the purpose of ascertaining whether it can be an invaluable tool for marketing. Aside from the statistics, there are also a number of advantages Snapchat has over other social media platforms that are also praised worldwide as good marketing platforms for businesses and internet marketers. Snapchat’s Statistics There have always been contradictions of figures and statistics of active users on not only Snapchat but other social media platforms as well. However, estimated statistics indicate that Snapchat has over 200 million active users on a monthly basis. These active users have been found to send over 700 million snaps in the form of short videos and photos on a daily basis. These snaps receive over 500 million viewers on a daily basis. These statistics alone are enough to verify that any business or internet markets with the aim of obtaining audience for their products and services are able to meet this objective through engaging gin Snapchat. It is estimated that over 100 million users are active on Snapchat daily from all over the world. Recent statistics have also indicated that Snapchat reaches close to 12 percent of the entire digital world of the United States of America. This percentage might not seem as much until one takes into consideration how much the actual population of the US amounts to. When this is looked into keenly, 11 or 12% is still a decent figure to work with. Snapchat is a mobile application that is downloaded from plays stores of android and windows devices. This function is able to tell exactly how many Snapchat apps are downloaded. According to statistics, Snapchat was amongst 13 most downloaded apps from windows and android devices all over the world in 2015. Besides that, Snapchat would most of the time appear in the top three amongst video and photo applications downloaded all over the world. One of the major reasons that Snapchat would be considered as an invaluable internet marketing tools if the exponential growth it has exhibited in the few years it has been in operation. Recent researches have indicated that Snapchat grew as much in only a year as twitter did in over four years. As a matter of fact, Snapchat is considered as having more users as compared to twitter; one of the many social media platforms available. This qualifies Snapchat as a major player in cyber world an especially as far as internet marketing and social media are concerned. It is also important to note that over 76% of social media users on Snapchat are online shoppers as well. Online shopper can best be described as internet users who make use of the internet as an avenue of finding goods and services that they can finally purchase and consume. Furthermore, Snapchat users have been found to spend an average of half an hour per day in the application. This is an indication that all Snapchat users find enough time to go through the contents and information share on it by other users. The fact that Snapchat exhibits over 100 million active users on a daily basis and 76% of these users are online shoppers only leaves one wondering how big the audience for internet marketers and online-based businesses.

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Table of Contents Chapter 1: An Introduction to Bing Ads .. 3 Chapter 2: Why It’s Time to Wake Up to Bing .... 5 The Massive Opportunity You Can’t Afford to Miss ... 8 More Reasons That Bing Ads May be Better Than AdSense... 9 Chapter 3: How Bing Ads (And PPC) Work .. 11 Targeting . 13 Chapter 4: Creating a Great PPC Campaign 15 PPC and Your Business Model – Selecting Your Budget . 16 Designing Your Ads ... 18 Choosing Your Keywords 20 Customer Lifetime Value and Watching Metrics 21 Chapter 5: Getting Started With Bing Ads .. 22 Importing Google AdWords Campaigns . 23 Setting Up a New Campaign . 24 Managing and Tracking Campaigns .. 25 Chapter 6: Advanced Bing Ads .. 27 Setting Up Goals .... 29 Chapter 7: Why SEO for Bing Matters .. 31 An Introduction to SEO ... 33 Why Bing Ads and SEO Are a Match Made in Heaven 34 Chapter 8: Your Master Guide to SEO for Bing . 35 Point #1 – Bing Likes to Take Things Literally . 36 Point #2 – User Engagement Matters . 37 Point #3 – And So Do Click Through Rates 38 Point #4 – Social Signals Are Big on Bing .. 38 Point #5 – Crawl Depth ..... 39 Point #6 – Respect Your Elder (Content) .. 40 And Now for Some Rapid Fire Differences… . 41 Bing SEO – The Next Steps 41 Chapter 9: Extra Tips and Techniques for Better Success... 43 Bing Webmaster Tools and More Utilities 44 Some Tips to Improve Your Ad Position ... 45 Chapter 10: Conclusion . 46 Sample Content Preview Chapter 2: Why It’s Time to Wake Up to Bing Whether you’re interested in using Bing ads, or you’re just thinking about doing more search optimization for Bing, it’s time that you stopped forgetting this search engine and focussing entirely on Google. Let’s be honest – most of us don’t really practice SEO (Search Engine Optimization), we practice GO (Google Optimization). Google is the first and last word in internet marketing as far as a huge proportion of internet marketers and SEO agencies are concerned. But it’s time to change that way of thinking. But why? Why break the habit of a lifetime? Well for starters, Bing has 20% market share. That woke you up, right? Many of us think of the search engine industry as being a one-horse race but that’s really not the case. 20% is actually a pretty decent chunk of the market. And when you consider that Yahoo! also makes up around 10% still – and that Yahoo is powered by Bing, that number goes up to 30%. This is a serious amount of web traffic! Now ask yourself: in what other scenario would you be happy to let 30% of a market walk? If I told you that you could get 30% more visitors to your highstreet store by changing your shop name, you would change it in a heartbeat! 30% of potential visitors means 30% of potential customers and 30% of potential profit! Instead of earning $50k a year from your website, you could be earning $65K a year just by paying attention to Bing. That’s a massive different (and a free holiday). And there are plenty more reasons to wake up to the reality of Bing as well. For starters, Bing is integrated with Windows 11. Windows 11 is the latest iteration of Windows from Microsoft and it comes with Bing deeply ingrained into the system. What’s more, is that Microsoft says this is the ‘last version of Windows ever’. That is to say that future upgrades to Windows are going to be iterative rather than complete overhauls. So we can safely say that Bing is there to stay. Not only is Bing the default search engine for the default ‘Edge Browser’ (which comes with some neat tricks up its sleeves) but it’s also the search engine used by Cortana. Cortana is a digital assistant like Siri that now lives on your desktop. If you want to find out the weather for instance, you can simply ask Cortana while you’re typing and she’ll pull results from Bing and tell you. Bing has also recently made the transition to Android and iOS and is found nicely This means that even if someone should set Google as their default search engine, they’re still likely to be using Bing on their desktop without realizing it just by speaking with Cortana. If they ask ‘what does hypertrophy mean?’, Cortana will open up Bing and show the results in the browser. That could be your website. And the same is true if they own an Xbox One. We don’t have the exact sales figures for Xbox One right now (Microsoft are remaining tight lipped about them) but we do know that they’re in excess of 25 million around the world. Xbox One comes with a lot of home-entertainment functions including a browser that you can use while playing games or chatting on Skype. And guess what search engine the Xbox One browser uses? While the Xbox One isn’t quite the massive success that Microsoft hoped for (PS4 has the lead at the moment), the company is getting great reviews in all other departments and is generally considered to be firing on all cylinders at the moment. Examples of this can be seen with the success of Windows 10, the Microsoft Band and the Surface line of hardware. Then there’s the huge buzz surrounding the HoloLens. HoloLens is a piece of ‘Mixed Reality’ hardware that might well introduce the world to a new form of computing. And guess what search engine it will use? Anything could happen in the next few years to upset the apple cart and lead to Google losing market share. For example, Apple have repeatedly threatened to ditch Google as the default browser on iPhone and this could very easily lead to a seismic shift for the search landscape. Then again it might never happen. But the question is: can you afford to take that risk? Are you happy knowing that all your eggs are in Google’s basket? The Massive Opportunity You Can’t Afford to Miss And one last thing to consider is that Bing offers a lot of opportunity for the savvy SEO/webmaster. Why is that? Simply because Bing is lesser known and there are fewer people trying to rank there. Likewise, there are fewer people paying for PPC. That means that you’ll pay less per click and you’ll find it much easier to get to the top of the SERPs. Specifically? You’ll pay around 33.5% less on Bing compared with Google AdWords. In real terms, that means 33.5% more traffic, for the same cost! A lot of people never consider Bing SEO and they don’t know what the key to succeeding there is. That means that the 30% of traffic to be found there is ripe for the taking. It means you can do a little background research and then just swoop right in to get to the top of the SERPs (Search Engine Results Pages). You’ll be in a smaller pond but it will be much easier to get the fish biting. And what you also have to understand is that this can then lead to more knock-on effects for your Google Ranking too. Think about it: if you get to the top of Bing, then that leads to a lot of exposure to 30% of the web. This in turn means that you end up landing more backlinks and getting discussed in more forums and more comments sections. The same goes for paying for ads on PPC. You can use this as your ‘way in’ to boost your position in Google’s SERPs as well as to generally increase your brand without directly challenging the biggest players in your niche. And apart from anything else, if you completely rely on Google for all your traffic, you put yourself at risk of something going wrong when Google changes its policies (which it does all the time) or should something go wrong with Google. Look, this is a book about Bing Ads but that doesn’t mean we have to be unrealistically biased toward Bing here. There are still plenty of good reasons to prioritize your Google AdWords campaign; the biggest being simply that Google AdWords lets you reach a bigger audience. But with that said, it makes a lot MORE sense to make sure you’re on both. The Googlepocalypse may never come but you should still have a contingency plan in case it does! Finally, think about the kind of person that is likely to be deeply ingrained with the Microsoft ecosystem. Who is likely to use Microsoft software suites and hardware? Simple: businesses. That means executives, CTOs and managers. And that means they’re also likely to be looking at Bing. If that’s your target demographic, then you should strongly consider adding Bing ads to your campaign. More Reasons That Bing Ads May be Better Than AdSense There are more reasons that Bing might be the better choice for building an effective PPC campaign. For example, it is generally considered that Bing offers superior control over ad campaigns in some aspects. For example, Bing allows you to set different ad campaigns for different time zones, allowing for sophisticated ‘ad scheduling’ strategies. This can end up making an important difference to your success – as in comedy, timing is everything for marketing. Likewise, Bing allows you to set things like location and language for each ad group, rather than for each campaign. Bing also allows more precise device targeting, letting you set different bids for different types of devices. It also lets you choose which search partners you want to work with and it makes it easier to leave out variations of your search terms in order to create a more focussed campaign. And one little side note… Oh and on one little side note? Bing is much better looking than Google. Those daily features images really give Bing a relaxing and modern feeling and the animated ones in particular can actually be reason enough in some cases to head on over to the site. Surely it’s worth showing Microsoft some love for that…

Sample Content Preview 38. In a group dedicated to designing you will be able to learn many different and unique ideas shared by other designers. 39. There are many professional designers having their own blogs and websites. Check them regularly. 40. Checking and reading other designers’ blogs will add more to your personal collection and give you more designing ideas. 41. When you find a design which looks great to you add it to your design collection folder. 42. Search and go through these blogs daily to have an extensive inspirational design collection. 43. Do not ignore anything which seems interesting to you. Just get it and save it in your folder. 44. You can have your work critically analysed and rated on many art and design websites and know your limitations. 45. Starting your own blog also helps a great deal to improve designing skills. 46. Having your own blog will let you experiment with your designing skills. 47. Blogging regularly makes you aware of other designers’ opinions. 48. Be analytical about what people say about your designs you post in your blog. 49. Having your own blog will also increase your reputation in design community. 50. Designers, who actively indulge in activities like blogging, are more likely to keep their designing skills up to date and modern. 51. Designers, who are rather static and inactive and are not a part of any design community, remain old fashioned as they are unable to know the latest trends. 52. They do not get any opportunity to improve their skills as they do not have anyone to critically judge their work. So socializing with other people of the same field is important. 53. A designer should always look for designing tutorials to improve his/her skills. 54. Whenever you find a new tutorial related to art or design, take it and complete it so that you can learn some more designing skills. 55. Tutorials, online or offline, are also one of the best ways to improve designing skills. 56. Attending tutorials related to art and designing helps you to learn new techniques. 57. It enables you to discover new tricks and methods of designing. 58. When you learn new tricks and methods you get more exposure in your field and it paves the way toward polishing your designing skills. 59. It is important to apply and practice whichever new techniques you learn through tutorials. 60. Practice is what makes you perfect in your particular field; so never sit idyll and practice your newly acquired skills regularly. 61. Finding designing tutorials is not a difficult task; here again you can take help from internet. 62. You can find a number of tutorial sites which offer designing tutorials; search for them and join the tutorials. 63. After taking one tutorial start searching for more tutorials and continuously try to acquire new skills. 64. Make designs using your newly acquired skills combined with the old one and share them on your blog. 65. Make it a habit to post something new regularly on your design blog; it will help you to improve your skills and make the best designs so that you can earn positive remarks and appreciation from others. 66. To be active in the design community you joined, start collaborating with other designers. 67. It is good to ask others to judge your work your own judgement may not be perfect. 68. Ask the community members to point out the week areas in your designs. 69. You should also seek advice and help to improve your week points from your fellow designers in the community. 70. Search for the designs of your interest in online designing community you made yourself a member of. 71. Contact the designers to learn the techniques they used. 72. You can also search for the tutorials which can help you learn the particular techniques used in your favourite designs. 73. Read the critical comments given to your work carefully and try to improve accordingly. 74. You can enrich your designing skills even by reading the critiques of other artists’ designs. 75. Reading critiques of other people’s work will let you know the mistakes that can occur in a design. 76. It will also enable you to find the best way to create a particular design. 77. Contests and competitions are a great way to improve your designing skills. 78. Taking part in contests will motivate you to use your abilities in the best possible way. 79. Competitions inspire you to give your best and therefore help you become better in your field. 80. Avoid unhealthy competitions; only healthy competitions can help you improve your designing skills. 81. Adopt positive approach and take part in a competition only with an intention to learn new things and to improve your abilities. 82. Check and analyse the winning design carefully in order to find out the ways and methods used in it. 83. Contact the winning artists to get all possible information about their techniques which helped them make such winning designs. 84. Photography is also a way to improve your designing skills. Develop a habit of taking photos. 85. If you find some designs interesting, take their photos and bring them home to add to your collection. 86. Always keep a camera phone to take photographs of shapes, building designs, shadows, textures and whatever you may find interesting in terms of designing. 87. These photos may seem unnecessary at the moment but at some later stage they may come in handy. 88. Taking photographs also help to practice your skills of colour, lighting and composition. 89. The photographs you take at different occasions of different designs act as fuel for your future artistic designs. 90. Make sure you use other peoples’ designs only to get ideas and inspiration. Never publish or misuse other artists’ copyrighted material. 91. Whenever you have free time, do something to enhance your designing skills like creating sample/fictional designing projects. 92. You can design a fake brand for any imaginary or real company. 93. Design sample logos just to practice your designing and artistic skills. 94. Design whatever you may like e.g. websites, templates, brochures, logos, business cards, stationery and so on. 95. By designing sample projects you can use your fun time to enhance your designing skills. 96. Designing sample/fictional projects is good because you are not faced with any limitations or restrictions 97. Pushing the limits of your ideas and creativity is another advantage you get from designing sample projects. 98. Your free time is the best time in which you can practice and enhance your designing skills. 99. When you are working with a client you have to follow their requirements and cannot utilize your own ideas in your own way. So do that in your free time. 100. Making sample projects will enable you to discover your potential. 101. Creating these samples will not only improve your designing skills but you can also show them to your clients to convince them of your creativity. 102. Creating real projects free instead of fictional projects is even better. 103. Create projects for organizations, websites, local communities, school/college groups etc. 104. Make them new logos, websites, business cards and so on. 105. Make sure you have all the information about the community you are creating the project for. 106. Having the essential information will help you create a design perfectly. 107. Such designing activities not only improve your designing skills but also help you to make your portfolio more attractive by adding real work to it. 108. People usually like what they can get free. You will be able to receive a lot of appreciation in addition to practicing your designing skills. 109. Creating real design projects, although free, is good to gain experience and earn feedback on your effective designs. 110. Redoing other designer’s designs is just another way to improve your designing skills. 111. When you do designs made by other people you come to know their good and bad points. 112. It helps you to practice your designing skills and learn how you can create a design already created by a designer, in a better way. 113. Making other people’s designs provide you a lot of material for practice; you have something already made in front of you and can discover the ways to make it even better. 114. The improvement and development of your designing skills also depend on how critically you judge a design you see. 115. Critical analysis of a thing lets you understand all the good and bad points of a design. 116. Practicing the good ones and eliminating the bad ones will make you more efficient. 117. Sometimes it is good to redo your own old designs. 118. Practice your newly learned skills on your old designs. 119. You will find out what was lacking in your designs and be able to improve your skills. 120. It gives you a good feeling to see your old work done by using latest techniques. Knowing that you are moving forward will help you keep going. 121. Never throw your old projects or designs away. You will need them to practice your new skills. 122. You can even turn your old designs into your masterpieces by using new skills and techniques. 123. Looking at old things with a fresh eye give you a lot of new ideas. 124. To improve your skills you should re-design the old personal projects and try to give them an attractive look. 125. Challenging yourself to do something gives you the spirit to accomplish the task. 126. Attending workshops and lectures is also a way to enhance your experience of designing. 127. It is necessary to attend designing workshops offered by art academies. 128. Attending workshops provides you with a chance to work under the supervision of some trained individual who can help you improve your skills. 129. Go and listen to the designers when they come to your local institutes to deliver a lecture about designing 130. Listening to the experienced designers can help you know more tricks of moving forward in the field of designing. 131. Read the histories of the well-known designers to discover how they made it till that point. 132. If there are any exhibitions of graphic designs or visual arts going on, visit them. 133. Exhibitions provide you a chance to have a look at the master pieces of great artists and designers. 134. You can get an idea about how you can also be versatile with your designing skills. 135. Remember that versatility and uniqueness is what make your designs stand out.

Table of Contents Using Facebook Ads to Grow Your Facebook Page Fans ...... 3 Tips to Create Facebook Posts That Are Engaging .... 3 Grow Your Facebook Page Fans ........ 4 Grow Your Facebook Likes With These 5 Tips .......... 5 Top Secret Tips to Help You Run a Successful Fan Page ....... 6 The Key to Building a Fan Base on Facebook Pages That’s Engaged 6 Fans and Likes ........... 7 4 Techniques to Increase Your Facebook Likes......... 8 Best Kept Secrets to Growing Your Facebook Page Fans ..... 9 Tips You Need to Know to Grow Your Facebook Small Business Page ......... 9 Fans . 10 10 Tips to Increase Your Facebook Likes .... 11 The Best Methods to Increase Facebook Likes ....... 12 How to Grow Your Facebook Fans on Your Page ... 13 5 Things You Should Add to Your Facebook Fan Page ........ 13 How to Grow Your Facebook Page Likes .... 14 Tricks to Grow Your Facebook Page Likes ... 15 How You Can Grow Your Facebook Likes on Your Business Page .. 16 How to Successfully Design a Facebook Offer ........ 17 4 Ways You Can Increase Your Facebook Page Likes .......... 17 Sample Content Preview Trick #1 Use Social Media The use of social media channels like LinkedIn, Google+ or Twitter are a great way to encourage people to visit your Facebook page. These are free marketing tools that you should take advantage of. In addition to direct posts, make sure that you occasionally cross post from one to the other. Twitter only allows 140 characters so make good use of them. Trick #2 Take Advantage of Public Events Often overlooked, yet a powerful tool that can be a great way to spread the word. If you are doing public speaking be sure you include your Facebook Page URL on the slide show as it makes it easy for people to connect. If you attend network meetings this is a great time to encourage members to ‘Like’ your Facebook Page and become fans. Trick #3 Fan Page Fridays On Facebook, there are Pages that host Fan Page Friday events. If you are participating, you will be encouraged to stop by the page on a specific date to introduce your business to everyone that’s participating and then tag their page in the post. The idea is that you will work through all the comments and ‘Like’ each of the participating pages who will in turn ‘Like’ your page. A word of caution. Only participate in local events, because if you land up with tons of international fans, it could actually lower your EdgeRank score. In addition, if others hide your news feed posts because they only wanted the ‘Like’ from you and aren’t interested in your business, could hurt you. Trick #4 Encourage Check Ins on Your Facebook Page For anyone who has a brick and mortar business, you should enable check ins on your Facebook page, and then remind customers to check in when they are in your premises. You can even include an incentive like offering a discount. Trick #5 Make Use of Signage When customers visit your brick and mortar business, you can create signage for in your store that allows customers to ‘Like” your page using a text message. Your signage would look something like this. “Text Like (insert Facebook Page name) to 34587. Test this on your cell phone first before you commit your budget to this. You can also develop signage that includes your social media icons. These 5 tricks work great to grow your Facebook Page fans. Grow Your Facebook Likes With These 5 Tips Facebook is a place where conversations take place. On your Facebook Page do you chat with your fans or do you talk at them? The number of fans you have is a pretty good reference to how you deal with your fans. The more you chat with your fans the higher your number of fans will be. Make the most of your social space by understanding it and you will see your Facebook Page ‘Likes’ continue to grow. Here are 5 tips to help you grow your Facebook Likes. 1. Talk Back to Your Fans – You post a comment, then a fan comments on the post, and you need to reply to that comment. Ideally, what you want to achieve is conversation that goes back and forth between you and your fan(s). The more fans that participate the better. By allowing your fans to feel a conversation is taking place they are more likely to participate. If you post and a fan comments and you don’t reply the conversation dies off and the reach dies with it. 2. Make Sure There are plenty of Photos and Videos Posted – People prefer photos over texts. Make your Facebook Page visually appealing using graphics, photos and videos. This will draw the interest of your fans and they are much more likely to share photos, graphics and videos than text, which in turn extends your reach. 3. Choose the Best Timeline Photo – The latest Facebook format – the Timeline page is either hated or loved. It requires that you post a prominent horizontal image along with a smaller detailed shot that is inset. This is a good place for your logo. Make sure your photos are friendly and cheerful. It’s great if they interact or connect with your fans. 4. Take Advantage of the Social Tabs – It’s a good idea to cross promote any other social media pages you have. You can add tabs for Google+, Twitter, Pinterest, etc. 5. Post Regularly – Your Facebook posts are time and date stamped. Your posts are grouped monthly so your fans can easily scroll down your page and they can also see how often you post every month. So if you only post 7 times over the weekend and then not again until the next weekend your fans are going to lose interest and new potential fans aren’t going to be too excited about liking your page. It is very important that you post regularly to generate interest. Top Secret Tips to Help You Run a Successful Fan Page There are Facebook pages and there are “Facebook Pages.” Some pages are just there. They exist, they are boring and they do nothing to draw in their audience. Other pages have the ‘wow’ factor. They are attractive, they offer great value and the audience is drawn in. Which type of Facebook Page do you have? Here are some top-secret tips to help you run a successful fan page that not only brings people to your page, but helps you grow your fans and likes. Start With an Incredible Cover Photo The image at the top of your page can draw you in. It can capture your imagination and take you to some place beautiful. Make sure that you understand the importance of your cover photo and that you choose one that will work for you. There are tons of online resources to help you with this. Create a Profile Image That’s Unique When it comes to profile pictures, we tend to stick a picture of ourselves up there and that’s that. But there is so much value in using a unique profile image that your audience will remember or associate with. Start with defining what your business about. Then try to create an image that is memorable and creates strong branding. Hire a visual artist if you need to. It’s worth it! Make Use of the Facebook Page Apps Facebook offers you some great apps, so make sure to explore them and make use of it. Add any that are appropriate. Don’t be afraid to make use of several. It will help to increase your viewers along with your likes. Post Regular and Engaging Posts Creating a post now and then isn’t good enough. You need to have regular posts every day so that you show up in the news feeds and so that your fans look forward to your posts and are ready to read and share those posts. In addition, you need to make sure you have engaging posts so that they encourage your fans to comment and participate in a discussion. This will help to increase your reach. Strong Call to Action It is very important that your Facebook page has a strong call to action, because without it your visitors won’t know what they are supposed to do. Ask friends to click the ‘LIKE’ button in a clear and concise way that leaves no room for mistakes. The Key to Building a Fan Base on Facebook Pages That’s Engaged Growing your fan base is an important part of your Facebook Page but what’s just as important is having fans that will engage on your page. This means that you will have fans that will like your page, comment on posts and share posts because they want to, not because they are being enticed to via a prize such as a free giveaway or coupon. It call comes back to providing good content.

Table of Contents INTRODUCTION 4 THE POWER OF A BLOG 5 SHARING CONTENT MADE EASY 5 USE YOUR BLOG TO BUILD A RELATIONSHIP WITH YOUR READERS 5 GROW YOUR REACH 6 SHARE YOUR EXPERTISE AND ESTABLISH YOUR AUTHORITY 6 SHOW YOUR CUSTOMERS HOW TO CONSUME YOUR PRODUCT(S) 7 BUILD RESIDUAL AND PASSIVE INCOME 7 MAKE IT EASY TO BE FOUND (AND LEARN MORE…) 8 GET ATTENTION FROM SOCIAL MEDIA AND TRADITIONAL MEDIA OUTLETS 9 LET’S RECAP 9 BIZ BLOGGING BASICS 11 SETTING UP YOUR BLOG 11 A FEW TIPS ON WRITING YOUR FIRST BLOG POST 13 HOW OFTEN SHOULD YOU BLOG? 14 WHAT TYPE OF CONTENT SHOULD YOU POST? 15 THE IMPORTANCE OF EDITING YOUR BLOG POSTS 16 CRAFTING A GOOD CALL TO ACTION 17 GROW YOUR LIST WITH YOUR BLOG AND KEEP BRINGING YOUR READERS BACK AGAIN AND AGAIN 18 LET’S RECAP 19 BIZ BLOGGING MISTAKES 21 HANGING ON TO A BADLY DESIGNED OR OUTDATED BLOG 21 RUNNING A CLUTTERED BLOG 21 NOT BOGGING REGULARLY 22 NOT UPDATING YOUR BLOGGING SOFTWARE (INCLUDING PLUGINS) 22 USING A FREE BLOGGING SERVICE 23 GOING TOO FAR OFF TOPIC 23 NOT PROMOTING YOUR BLOG 23 NOT MARKETING YOUR BUSINESS WITH YOUR BLOG 24 LET’S RECAP 24 CONCLUSION 25 Sample Content Preview Grow Your Reach Blog posts are easy to share on social media and more likely than a lot of other content to be found in the search results. This means that you can use your blog to grow your reach and connect with new potential customers. I can’t emphasize how big of a deal this is. With something as simple as writing a blog post once or twice a week (or daily if you’re ambitious), you can share your expertise, your products, and your website with people you couldn’t reach otherwise… all without spending big bucks on marketing. If that doesn’t sound like a great reason to start blogging, I don’t know what does. Share Your Expertise And Establish Your Authority It takes time for your potential customer to trust you. They need to learn that you know what you’re talking about. What better way to do just that than sharing your vast knowledge on your blog. Don’t be afraid to “give away the farm” when it comes to information. Proove to your readers and potential customers that you’re an expert in your field and can help them make the right purchasing decisions. It doesn’t matter how you make money. This works if you’re running a local store, selling your products online, or are recommending products and services you’re an affiliate for. Once you’ve proved to your readers that you know what you’re talking about, you can introduce them to your products and show them how they can help solve problems, entertain, or fulfill whatever the purpose of your product (physical or digital) is. Show Your Customers How To Consume Your Product(s) As a good business owner, you know how important it is for your reputation and repeat sales to make sure your customers are happy with the products they purchase from you or through your recommendations, and that they know how to best use them. Help your readers consume your physical or digital products and services by sharing your tips and ideas for making the most of what they bought. You can do this in a multitude of ways including sharing user guides and other instructional materials on your blog. In addition, it might be fun to create a series of picture-rich blog posts, or videos that are tutorials for using and making the most of each product. You could even allow customers to share creative ways they are using your things. As you go along and get your feet wet with these types of blog posts, I’m sure you’ll come up with all sorts of fun pieces of content that will help your customers. Build Residual and Passive Income You work hard on your business. Sometimes it feels that there just aren’t enough hours in the day to do everything you need to do to take your business to the next level. While part of your business is limited by how much time you can spend making and selling your products, or how long you can have your store open, there’s a way to use your blog to generate more income. Have you heard of residual and passive income? These are types of income that allow you to make money even when you’re no longer actively working on a project. For example, let’s say you’re writing a blog post about a related product or service and you’re using an affiliate link to send your customers to the other business. For each sale you make an affiliate commission. That’s passive or residual income. The idea is that you write the blog post once and then profit from it again and again for months, if not years to come. Let’s say you write one of those types of blog posts per week. As time goes by, your passive income keeps growing and growing. That gives you a lot of leverage and allows you to get more done, and make more money, without having to work more. Make It Easy To Be Found (and Learn More…) We already established that a blog can help you grow your reach. It also makes it easier to be found by anyone actively searching for you or your products. Blogs frequently show up in search results. Blog about yourself, your business, how you got started, and of course plenty of blog posts about each of your products. In other words, use your blog to make it easy to be found by your target audience. Another good strategy for being found is to blog about common questions and problems your customers face and how you can help answer those questions and overcome and solve the problems. For example, if you’re selling a raised garden bed, you could blog about the benefits of raised bed gardening and how it will make it easier to prepare the soil and start your first garden. You could share posts with ideas for what to plant in your beds and how it can help you feed your family healthier foods. Get Attention From Social Media and Traditional Media Outlets In addition to making it easy for you to share content, blogs are also very good at making it easy for readers to share your content on social media sites like Facebook, Twitter, and Pinterest to name a few. There are plugins that make it as simple as pressing a button. Social media is a great way to grow your reach even further and find new customers. Last but not least, this increased presence on the web makes it easy for representatives of traditional media to find you. How much of a difference could it make to show up on local television, get an interview on the radio, or be mentioned in newspaper articles? It’s the best kind of free advertising, one that not only shares you with lots of new people, but also gives you further credibility and authority. Let’s Recap Here’s a quick rundown of what we covered in this chapter. Use it to review as needed. • A blog makes it quick and easy to share your content. • You can start to build a relationship with your readers. • Grow your reach and introduce new people to your products and your brand. • Share your expertise and grow your authority with your readers. • Show your customers how to best use your products and services. • Build passive income to supplement your income from your store. • Make it easy to be found by others. • Allow readers to share your content on social media and make it easy for traditional media to find you.

Table of Contents Legal Notes (Copyright notice) Chapter 1 (Heading 1) Chapter 2 Chapter 3 Chapter 4 About The Author Other Books By (Author) Sample Content Preview CHAPTER 1 SETTING THE STAGE Chapter Text SUBHEADING Chapter Text SUB SUBHEADING Chapter Text CHAPTER 2 GETTING DEEPER INTO THE STORY Chapter Text SUBHEADING Chapter Text SUB SUBHEADING Chapter Text CHAPTER 3 YOUR READER IS HOOKED, KEEP IT UP Chapter Text SUBHEADING 1 Chapter Text SUB SUBHEADING Chapter Text CHAPTER 4 YOU’RE ON A ROLE, DON’T LET THE MIDDLE OF YOUR STORY SAG Chapter Text SUBHEADING 1 Chapter Text SUB SUBHEADING Chapter Text ABOUT THE AUTHOR Insert image (use INSERT, not copy and paste) The about page should be interesting to read and relatively short – about 150 words. It might include things like personal details family, personal interests, city of residence. It could include eduction background, profession, awards, previous publishing experience and contact information. AUTHOR NAME Always include a call to action. This might be to learn more about you, to buy the next book in the series, to take advantage of a special offer you are giving them, to get on your mailing list, etc. Learn more about YOUR NAME (insert your Amazon Author link) Or visit YOUR NAME (insert your website or blog address) or connect with them on Facebook (link to FB page) Never miss a new release! Sign up for my newsletter to be the first to hear about new stories and special offers. (insert your newsletter signup page link) OTHER BOOKS BY (AUTHOR) Use this area to list your other books and include a link to your Amazon Author page where they can get more details. This information will need to be updated as you write more books. If you don’t have any other books right now, you might convert this page to a “COMING SOON” page and leave a quick descriptive blurb about the book you’re currently working on and when it’s expected to be released. You can also motivate people to sign up to be notified when it’s released. This is a great way to get email subscribers. LEAVE ME A REVIEW! (DO NOT USE HEADING 1 OR ANY HEADING FORMAT THAT WILL SHOW IN THE TOC) This is a terrific way to boost reviews and reviews sell books! Even if they’re not all 5 star reviews, readers are smart. They know that if hundreds of people are reviewing the book, then it’s worthy of their attention. If you enjoyed this book or found it useful, please take a moment to leave a review on Amazon (Add link to your kindle book.)

Sample Content Preview 20. You must present yourself as someone who has all the skills for the job they are offering. 21. Assure them that you are the person who would value the interests of the company more than your own. 22. Your employer may ask you why you left your previous job; you should answer it in a positive way without talking negatively about the previous employer. 23. You have to convince them as to why they should hire you and not any other candidate. You will have to act like a salesperson here and present your skills and abilities in the best possible way. 24. Before you go for the interview it is good to do some homework. 25. Do some research about the company and the employer in order to get an idea what type of questions they may ask and what type of behaviour do they appreciate. 26. You can take help from people who somehow know the potential employer and learn from them about how he conducts the interview. 27. Increase your contacts; the more professionals you will know the more chances you will have to get a better job. 28. In order to gain experience work voluntarily or as an intern in well-known companies. 29. You may not get a lot of money but you will get enough experience to proudly tell your new potential employers. 30. If you worked in well known companies, even though without salary, you will get to know many people who are well-known in business community. 31. Such people can help you find a job and their recommendation while you try to get a job can make a lot of difference. 32. Work hard even if you are just an intern. You may get a good job in the same company if you proved your worth. 33. Companies prefer those individuals who can think and act fast even in stressful situations. Increase your abilities to cope with pressure and stress. 34. You already know how tough it is to get a job so be very careful about your interview as it is your only chance to impress the employer and get the job. 35. Try to cover the gaps and fishers left in your resume during your interview. 36. Have a lot of positive abilities and experiences to tell. 37. Besides the traditional questions you may also have to go through behavioural interview. 38. Behavioural interview is more about judging your practical abilities and require you to be very well prepared. 39. You may be asked to demonstrate your skills. 40. You may be asked to give examples of particular situations from your previous job experience. 41. You must always tell the truth. 42. If they ask you about your weaknesses try to present them using positive words. You may tell them your biggest weakness is that you can never sit idle and so on. 43. Such light answers have very good influence on the employers. 44. Prepare yourself for the questions like how you handled a stressed situation in earlier jobs. 45. They may want you to tell them how you used your management skills in a particular situation. 46. Another question that can be asked is how you would overcome a situation with your presentation skills. You may be asked to give answer on the basis of your job experience. 47. It is also likely that you are asked to give example of a situation where you overcame a difficult situation with the power of your logic. 48. They will also want to know if you have the ability to make challenging decisions. You may be asked to provide examples from your past. 49. You may be asked to tell about an event where you saved the company by going beyond your limits. Do have the answer prepared. 50. If you have worked with teams and groups you might be asked how you overcame the difference between you and your teammates. 51. It is very important that you evaluate your job history well and find the answers of all such questions. 52. You must bring up such issues which you solved with your knowledge and abilities in previous jobs. 53. Instead of answering a difficult questions immediately ask them a question instead to get a clear idea what they are trying to get at. 54. Be confident and provide relevant examples in answer to any question. 55. Listen carefully so that you can understand the question clearly. 56. Be polite and use careful wording. Never forget that you are talking to your potential employers. 57. Be very honest about your answers and do not just say what you think they want to hear. 58. Take your time to think of the answer instead of saying anything useless. 59. Make sure you are well aware of the current issues going on in the country and around the world. 60. Your potential employer should find you a person who is capable, competent and well aware of his surroundings. 61. Besides your knowledge and abilities to work well, the employers will also want you to be a very presentable and agreeable person. 62. To make yourself presentable prepare yourself well in terms of physical appearance. 63. When you go for an interview be very careful about what you are wearing. 64. First impression always counts. If you are dressed well for the occasion you will make a good first impression. 65. It is better to call the HR manager of a company to know what type of dressing will be appropriate for the job. 66. Being professionally dressed gives you inner strength and confidence and plays a vital role in your success. 67. Dressing well for the interview gives the employer the impression that you are serious about the job. 68. Never go for job interviews wearing casual dresses. It makes a bad impression. 69. Your dressing must be as good as required for the job. 70. Do some research about the company’s choice regarding the dressing of their employees; companies differ in their preference for casual or formal dressing. 71. If they like their employees to dress formally like a businessman, dress accordingly. 72. Brush your teeth. It is better to use mouth freshener. 73. Take shower and comb your hair well. 74. Do not make any funky hair style. 75. To get a neat look get your hair trimmed if necessary. 76. Do not colour your hair. Avoid curls and fluffs as well. 77. Do not wear hat or cap. 78. Make sure your face is clean and well shaved. 79. If you have beard it should be short, trimmed and neat. 80. Do not wear a T-shirt and also avoid jeans. 81. Choose dress slacks and one colour (preferably blue or white) button-down shirt. 82. For a casual dressing for job interview you can also wear a patterned shirt. 83. Also wear a suit jacket to look like a gentleman. 84. It is better to wear black well-pressed suit. 85. Properly button up your suit jacket and make sure it is not too tight. 86. Wear a conservative tie to give yourself a professional look. 87. Make sure your tie goes well with your shirt colour. 88. Your shirt should have long sleeves which should be visible from the jacket sleeves. 89. Make sure that only ½ cuffs of the shirt sleeves are visible. 90. Your dress should be wrinkle free. 91. Wear plain black dress shoes and use dark socks. 92. Shoes should be properly laced-up and polished. 93. Do not wear sneakers, joggers or any other funky boots. 94. Do not use too much perfume or cologne; the employer might be allergic to the smell. 95. Do not wear jewellery unless it is a wedding ring. 96. Do not show off if you have body piercing. 97. You nails should be trimmed and clean. 98. Women should also wear well-cut suit preferably with light-colour shirt. 99. Do not wear low-neck blouse. 100. The colour of the shirt or blouse should not be flashy. 101. Avoid tight, modest or revealing clothing. 102. The skirt should be of proper length. 103. Do not wear too much make-up. 104. Your make-up should be light and natural. 105. Wear black closed-toe shoes. Do not wear too high heels. 106. Do not wear heavy jewellery. 107. There should not be more than one ring in your hands. 108. Carry a leather file or portfolio. 109. To look more professional carry a small business briefcase. 110. Women should avoid taking bulky handbags when going for interviews and should have a light and slim briefcase instead. 111. Besides dressing up properly it is also necessary that you reach the place of interview well before time. 112. Reaching late for interview will make a very bad first impression. 113. Being in time for the interview is a perfect way to let your interviewer know that you a person who values time. 114. If you reached late you will feel nervy and confused. 115. Reaching before time gives you a chance to relax and gain confidence before going to the interview room. 116. Your overall body language should also stable and it should reflect confidence instead of anxiety. 117. Before you enter the interview room turn your cell phone off or keep it in a silent mood. 118. When you enter the room there should be a smile on your face which should look natural, not forced. 119. To assert your confidence greet your interviewers in a warm way and with a firm hand shake. 120. Your confidence should be obvious from your moves and actions. 121. When you sit choose a comfortable but formal posture. 122. If you wear glasses only when you read something it is better to keep them off. 123. If you wear glasses permanently do not take them off and on time and again. It reflects stress and anxiety. 124. Be positive. Make use of positive words e.g. ‘yes’, ‘indeed’, etc. 125. If it is an outdoor interview and you are going to have lunch with your employer learn lunch manners well. 126. Besides having prepared all types of possible questions take care of other things like timing, attitude and formalities of business dinner or lunch. 127. Keep in mind that they are only taking you out because they want to judge your social skills. 128. Their target is to judge your ability of communication in a casual environment- a way for them to know how you will be dealing with the clients. So learn all the dining etiquette. 129. Remember that only your good manners and fine dining etiquette can win you the job. 130. Dressing should be the same as for any other office interview. Dress professionally to impress in the first sight. 131. Keep in mind you are not going for dinner with friends; so no jeans, caps or anything less than professional. 132. You will need to impress the employer by your knowledge as well as personality. 133. Research well about the company and the person who will interview you. 134. It will give you an idea regarding what kind of situation you might have to face during the interview. 135. Prepare the answers to all the questions related to your academic background, experience with other companies and why you left them. 136. Also take a note of your abilities and skills that can help you do that job. 137. Always be prepared to impress the employers about your success stories during your academic years and your experience at other organizations. 138. In order to make sure your answers will come naturally, practice with a friend who knows the essentials of interview. 139. Make sure that you have carefully understood the timing for the interview and there is no confusion regarding the revenue of the interview. 140. Do not hesitate to ask questions if you do not know the location of the place or restaurant chosen for interview. 141. Ask for the contact number of the person who will be interviewing you. 142. Also give your own cell number so that you can be contacted if there is any discrepancy.