Table of Contents
THE POWER OF A BLOG 5
SHARING CONTENT MADE EASY 5
USE YOUR BLOG TO BUILD A RELATIONSHIP WITH YOUR READERS 5
GROW YOUR REACH 6
SHARE YOUR EXPERTISE AND ESTABLISH YOUR AUTHORITY 6
SHOW YOUR CUSTOMERS HOW TO CONSUME YOUR PRODUCT(S) 7
BUILD RESIDUAL AND PASSIVE INCOME 7
MAKE IT EASY TO BE FOUND (AND LEARN MORE…) 8
GET ATTENTION FROM SOCIAL MEDIA AND TRADITIONAL MEDIA OUTLETS 9
LET’S RECAP 9
BIZ BLOGGING BASICS 11
SETTING UP YOUR BLOG 11
A FEW TIPS ON WRITING YOUR FIRST BLOG POST 13
HOW OFTEN SHOULD YOU BLOG? 14
WHAT TYPE OF CONTENT SHOULD YOU POST? 15
THE IMPORTANCE OF EDITING YOUR BLOG POSTS 16
CRAFTING A GOOD CALL TO ACTION 17
GROW YOUR LIST WITH YOUR BLOG AND KEEP BRINGING YOUR READERS BACK AGAIN AND AGAIN 18
LET’S RECAP 19
BIZ BLOGGING MISTAKES 21
HANGING ON TO A BADLY DESIGNED OR OUTDATED BLOG 21
RUNNING A CLUTTERED BLOG 21
NOT BOGGING REGULARLY 22
NOT UPDATING YOUR BLOGGING SOFTWARE (INCLUDING PLUGINS) 22
USING A FREE BLOGGING SERVICE 23
GOING TOO FAR OFF TOPIC 23
NOT PROMOTING YOUR BLOG 23
NOT MARKETING YOUR BUSINESS WITH YOUR BLOG 24
LET’S RECAP 24
Sample Content Preview
Grow Your Reach
Blog posts are easy to share on social media and more likely than a lot of other content to be found in the search results. This means that you can use your blog to grow your reach and connect with new potential customers. I can’t emphasize how big of a deal this is.
With something as simple as writing a blog post once or twice a week (or daily if you’re ambitious), you can share your expertise, your products, and your website with people you couldn’t reach otherwise… all without spending big bucks on marketing. If that doesn’t sound like a great reason to start blogging, I don’t know what does.
Share Your Expertise And Establish Your Authority
It takes time for your potential customer to trust you. They need to learn that you know what you’re talking about. What better way to do just that than sharing your vast knowledge on your blog.
Don’t be afraid to “give away the farm” when it comes to information. Proove to your readers and potential customers that you’re an expert in your field and can help them make the right purchasing decisions. It doesn’t matter how you make money. This works if you’re running a local store, selling your products online, or are recommending products and services you’re an affiliate for.
Once you’ve proved to your readers that you know what you’re talking about, you can introduce them to your products and show them how they can help solve problems, entertain, or fulfill whatever the purpose of your product (physical or digital) is.
Show Your Customers How To Consume Your Product(s)
As a good business owner, you know how important it is for your reputation and repeat sales to make sure your customers are happy with the products they purchase from you or through your recommendations, and that they know how to best use them.
Help your readers consume your physical or digital products and services by sharing your tips and ideas for making the most of what they bought. You can do this in a multitude of ways including sharing user guides and other instructional materials on your blog.
In addition, it might be fun to create a series of picture-rich blog posts, or videos that are tutorials for using and making the most of each product. You could even allow customers to share creative ways they are using your things.
As you go along and get your feet wet with these types of blog posts, I’m sure you’ll come up with all sorts of fun pieces of content that will help your customers.
Build Residual and Passive Income
You work hard on your business. Sometimes it feels that there just aren’t enough hours in the day to do everything you need to do to take your business to the next level. While part of your business is limited by how much time you can spend making and selling your products, or how long you can have your store open, there’s a way to use your blog to generate more income.
Have you heard of residual and passive income? These are types of income that allow you to make money even when you’re no longer actively working on a project. For example, let’s say you’re writing a blog post about a related product or service and you’re using an affiliate link to send your customers to the other business. For each sale you make an affiliate commission. That’s passive or residual income. The idea is that you write the blog post once and then profit from it again and again for months, if not years to come.
Let’s say you write one of those types of blog posts per week. As time goes by, your passive income keeps growing and growing. That gives you a lot of leverage and allows you to get more done, and make more money, without having to work more.
Make It Easy To Be Found (and Learn More…)
We already established that a blog can help you grow your reach. It also makes it easier to be found by anyone actively searching for you or your products. Blogs frequently show up in search results.
Blog about yourself, your business, how you got started, and of course plenty of blog posts about each of your products. In other words, use your blog to make it easy to be found by your target audience.
Another good strategy for being found is to blog about common questions and problems your customers face and how you can help answer those questions and overcome and solve the problems. For example, if you’re selling a raised garden bed, you could blog about the benefits of raised bed gardening and how it will make it easier to prepare the soil and start your first garden. You could share posts with ideas for what to plant in your beds and how it can help you feed your family healthier foods.
Get Attention From Social Media and Traditional Media Outlets
In addition to making it easy for you to share content, blogs are also very good at making it easy for readers to share your content on social media sites like Facebook, Twitter, and Pinterest to name a few. There are plugins that make it as simple as pressing a button. Social media is a great way to grow your reach even further and find new customers. Last but not least, this increased presence on the web makes it easy for representatives of traditional media to find you. How much of a difference could it make to show up on local television, get an interview on the radio, or be mentioned in newspaper articles? It’s the best kind of free advertising, one that not only shares you with lots of new people, but also gives you further credibility and authority.
Here’s a quick rundown of what we covered in this chapter. Use it to review as needed.
• A blog makes it quick and easy to share your content.
• You can start to build a relationship with your readers.
• Grow your reach and introduce new people to your products and your brand.
• Share your expertise and grow your authority with your readers.
• Show your customers how to best use your products and services.
• Build passive income to supplement your income from your store.
• Make it easy to be found by others.
• Allow readers to share your content on social media and make it easy for traditional media to find you.Other Details
- 10 Articles (PDF)
- 1 Ebook (PDF), 25 Pages
- Check List, Mini Report, Quote Poster, Infographic,
- Year Released/Circulated: 2016
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