Table of Contents
WHAT IS INSTAGRAM AND HOW DOES IT DIFFER FROM OTHER SOCIAL MEDIA PLATFORMS 5
INSTAGRAM IS VERY VISUAL 5
INSTAGRAM IS USED ALMOST EXCLUSIVELY ON MOBILE DEVICES 6
WITH INSTAGRAM IT’S QUICK AND EASY TO INTERACT 7
INSTAGRAM INTEGRATES WELL WITH FACEBOOK ADVERTISING 7
HOW TO GET STARTED WITH INSTAGRAM 9
SIGNING UP FOR INSTAGRAM 9
POSTING ON INSTAGRAM WITH PURPOSE 10
FINDING YOUR INSTAGRAM AUDIENCE 11
START TO GROW YOUR FOLLOWING WITH YOUR EXISTING READERS 12
HOW TO GROW YOUR INSTAGRAM AUDIENCE 13
POST REGULARLY WITH YOUR TARGET AUDIENCE IN MIND 13
USE HASHTAGS 14
RUN INSTAGRAM CONTESTS 14
PLAY WITH PAID ADVERTISING 15
LEVERAGE YOUR CUSTOMERS TO GROW YOUR INSTAGRAM AUDIENCE 16
COLLABORATE WITH OTHER INSTAGRAM MARKETERS 16
DON’T GET DISTRACTED – STICK TO YOUR NICHE 17
REMEMBER: QUALITY OVER QUANTITY 17
HOW TO MONETIZE YOUR INSTAGRAM ACCOUNT 19
THE CLICKABLE LINK PROBLEM 19
PAY ATTENTION TO YOUR PROFILE 20
CHANGE THE LINK IN YOUR PROFILE FREQUENTLY 20
USE EASY LINKS 21
GIVE THEM A GOOD REASON TO LOOK FOR YOU 22
FOCUS ON RESULTS AND GOOD IMAGES 22
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Instagram Is Very Visual
Let’s start with the obvious. Instagram is a very visual platform. It’s all about sharing photos and images. It’s about showing off where you’re at, what you’ve got, and what you’re doing.
Pictures can be a great storytelling medium. I’m sure you’ve heard the saying that a picture is worth a thousand words. If you’re a writer or speaker, this can be a bit of a challenge. Being able to teach or tell a story with a picture is a new craft, but certainly something you can learn and leverage.
Since everyone learns and consumes information differently, it’s good to have an Instagram presence, no matter what your business is. A portion of your target audience is visual learners, and they will gravitate to a visual platform like Instagram.
A great starting place to learn more is to open up a personal Instagram account, follow a few people and brands you like and pay attention to how they use images to tell a story. You can learn a lot by just observing what others are doing to grow their followers, encourage engagement, and market on Instagram.
Instagram Is Used Almost Exclusively On Mobile Devices
The next big difference with Instagram is that it is almost entirely used on mobile devices. From there we can narrow it down even more, and I think it’s fair to say that most people use it on their smartphone. While other social media platforms are often accessed across multiple devices from desktop and laptop computers to tablets and phones, Instagram is built to work on a smartphone with a built-in camera, and that’s still how most people use it.
While this certainly makes it different, it isn’t necessarily a bad thing. You know from the beginning that you are reaching mobile users. That means you can make sure your images are mobile friendly and that the text and call to action you use takes this into account as well. You know that it’s not easy to copy and paste, for example, so you use easy to remember and type short links in your descriptions for example, or refer back to the link in your profile.
When it comes to copywriting, and yes, every bit of content you create to gain more exposure and particularly calls to action are copywriting, it helps to know as much as possible about your audience. The fact that they use Instagram tells you that they like visual content and that they are on a mobile device. That’s good info to have.
Last but not least, this means that you can get in front of them more often. The average person checks their mobile phone 76 times per day. That means you potentially have 76 chances to get in front of your target audience. Of course, not every single interaction includes Instagram, but it’s a lot more than on any other type of device. I’m pretty sure you don’t boot up your computer or open your laptop that often. Being in the palm of their hand whenever and wherever they are with their smartphone can be a valuable asset and helps you get your brand and your message across anytime anywhere.
With Instagram It’s Quick And Easy To Interact
Another huge advantage with Instagram is the fact that it’s easy to interact and connect with content and brands. All your followers need to do to connect with you is to open their app, and like or comment on your images. The easier it is to interact, the more they will do it and start to forge a connection with you and the content you’re sharing on this platform. Instagram does an excellent job at making it as easy as possible.
They even give Instagram users the opportunity to connect and communicate with you one-on-one through Direct Messages (DMs). I don’t have to tell you how valuable it is to have potential customers reach out to you directly. These could be your most valuable future clients. Last but not least, let’s not forget how easy it is to use Instagram in general. It’s so simple to open up the app and browse through the content feed that we all do it and do it often. It’s also very easy to snap a picture and post it to Instagram. The easy user interface is a huge benefit and something that keeps everyone coming back for more.
Instagram Integrates Well With Facebook Advertising
Let’s talk about one more big advantage of using Instagram that makes it stand out from the crowd when it comes to social media marketing. It’s the fact that Instagram integrates very well with Facebook advertising. Social media marketing is all about growing your reach and finding your target audience online. You want to be visible and make sure the people 7 looking for what you have to offer can find you. One way to make that happen is to pay for online advertising. The most cost effective and efficient way to do that right now is Facebook Advertising. Since Instagram integrates well into this existing platform that you may already be using to buy traffic, it only makes sense to broaden your reach and connect with more potential buyers, subscribers, and clients.
All in all, Instagram is a unique social media platform with some very distinct advantages that you can leverage through your online marketing. We’ll go into more detail on how to do just that a little further on in this eBook. For now, I want you to realize that it is something worth looking into, and more importantly, that you should have an Instagram presence to meet your future customers where they are already are.
In the next chapter, we’ll briefly go over the basics of getting started with Instagram for your business. Even if you already have a personal Instagram account, I encourage you to give the next chapter a quick read. There are a few key things you need to get right to make sure you will benefit and profit from your business Instagram account.
How To Get Started With Instagram
Ready to get started with Instagram? If you’re completely new to this particular social media platform and app, I recommend you set up a personal account and just play around for a few days to get comfortable with the interface and how things work.
Signing Up For Instagram
The easiest and best way to sign up for Instagram is to download the app on your smartphone. You can find it in the App Store, Google Play Store, or Windows App Store on your device. Download and install the app. Once you open it, you’ll be asked to either log in or create a new Instagram account.
Tap “Signup, ” and you’ll be given two choices. You can register a new account with an email address, or you can log in using your Facebook account. Both ways work well, and they are both quick and easy. For the purpose of this report, let’s walk through the steps of setting up a new Instagram account with your email address.
Enter your email, and tap next. You’ll be prompted to create a username and password for your new account. Fill out your profile information, click on “Done” and you’re all set. The whole process takes no more than a minute or two.
Next, let’s talk about your Instagram profile. Make sure it is a public profile if you’re using Instagram to market your business. The whole point is to be able to be found. The default setting is public, but it’s worth double checking if you’re not sure.
Next, make sure your username is your brand and something that’s easily searchable and findable. If you’re the “Blue Widget Guy,” having some variation of that band name as your Instagram name is ideal. You can edit your username if needed from the profile page.
Profiles are all about making a great first impression and showing that you’re a real person behind the brand and the business. Use a real photo of yourself to build trust. Put some thought into writing your bio. You want it to appeal to your target audience and tell them at a glance what you, your business, and your Instagram feed are all about. Look through other successful brand profiles and those of your competitors for ideas on what to do.
Last but not least include a link to a landing page in your profile. We’ll talk more about how to use this one clickable Instagram link for marketing purposes more later on in this guide. For now, you could have it point to your main website, or even better to a lead page with a relevant offer that entices Instagram users to sign up for your email list.
Posting On Instagram With Purpose
With the profile all set up, it’s time to start posting on your new Instagram account. You may be tempted to not put a lot of thought into those first few images since you don’t have much of a following yet, but it’s a good idea to have a solid branding and content marketing strategy in place from day one. You’ll be surprised how many people will look through those original posts down the road as they come across your account and your profile.
Get very clear before you start your posts about the purpose of your overall Instagram marketing strategy. What type of people do you want to attract to your business? What do you want them to do after they look at each picture?
Maybe you want them to get curious about your products and click through to your store to learn more. Maybe you want to give them a taste of the lifestyle that’s possible if they follow your advice and send them to your introductory coaching program. Maybe you want them to identify with a particular “tribe” and get them to join your Facebook group, forum, or sign up for your list.Other Details
- 10 Articles (PDF)
- 1 Ebook (PDF), 25 Pages
- Posters, Infographic, Checklist, Mini Report
- Year Released/Circulated: 2017
- File Size: 3,377 KB
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