Ebook Table Of Contents Introduction....................................................................................5 Choosing a Topic...........................................................................6 -    Niche Research...............................................................................7 -    Keyword Research........................................................................11 Setting Up Your Blog..................................................................14 -    Remote Hosted Blogs vs. Self Hosted Blogs..................................14 -    Getting a Domain Name and Hosting...........................................15 -    Installing Wordpress.....................................................................20 -    Optimizing Wordpress..................................................................28 Creating Great Content............................................................34 -    Using PLR Content........................................................................35 -    Autoblogging................................................................................36 -    Adding Videos...............................................................................36 Monetizing Your Blog................................................................39 -    Adsense........................................................................................39 -    Affiliate Links................................................................................40 -    Your Own Products.......................................................................41 -    List Building...................................................................................42 Traffic Generation Strategies.................................................44 -    Blog Commenting.........................................................................44 -    Submitting To Directories.............................................................45 -    Submitting RSS Feeds & Pinging...................................................45 -    Social Bookmarking......................................................................46 -    Article Marketing..........................................................................47 -    Video Marketing...........................................................................48 -    Web 2.0 Sites................................................................................49 -    Social Media Sites.........................................................................50 Summary........................................................................................51 PLR Ebook Sample Content Preview Introduction In this day and age blogs are everywhere. Everyone seems to have one, from celebrities to the average Joe. People create blogs for all sorts of reasons, from personal to business. Blogs are also considered an essential component of any online business and is one of the best ways to make money online. You’ve probably already come across many people who have been able to quit their day job because they make full-time incomes just from blogging. In this report we’ll teach you step-by-step exactly how you can research, install, and completely set up a blog that will make you money. This was designed to be a complete guide that will not only teach every newbie the basics but will also offer more experienced bloggers some tips and tricks for aspects like monetization, traffic generation and long-term success strategies. Choosing a Topic The very first step before setting up your blog is to choose your blog’s topic or ‘niche’. Try to choose something that is both something you’re passionate about (or at least have some interest in) and something that’s profitable (something that other people are passionate about and are willing to spend money on). Obviously it’s really important that you have some knowledge on your niche so you know what you’re talking about when making blog posts. If you are knowledgeable on your topic, visitors to your website will perceive you as an expert and someone they can go to for advice. The information you will be providing on your blog must be helpful and informative in order for you to build credibility and make money. People will only pay for information that is genuinely useful...

Table Of Contents MISS PARLOA'S CANDY RECIPES MISS BURR'S CANDY RECIPES MISS ROBINSON'S CANDY RECIPES MRS. RORER'S CANDY RECIPES MRS. LINCOLN'S CANDY RECIPES MISS FARMER'S CANDY RECIPES MRS. ARMSTRONG'S CANDY RECIPES MRS. BEDFORD'S CANDY RECIPES MRS. EWING'S CANDY RECIPES MRS. HILL'S CANDY RECIPES MRS. SALZBACHER'S CANDY RECIPES MRS. HILL'S CANDY RECIPES Ebook Sample Content Preview Cocoa and Chocolate The term "Cocoa," a corruption of "Cacao," is almost universally used in English- speaking countries to designate the seeds of the small tropical tree known to botanists as THEOBROMA CACAO, from which a great variety of preparations under the name of cocoa and chocolate for eating and drinking are made. The name "Chocolatl" is nearly the same in most European languages, and is taken from the Mexican name of the drink, "Chocolate" or "Cacahuatl." The Spaniards found chocolate in common use among the Mexicans at the time of the invasion under Cortez in 1519, and it was introduced into Spain immediately after. The Mexicans not only used chocolate as a staple article of food, but they used the seeds of the cacao tree as a medium of exchange. No better evidence could be offered of the great advance which has been made in recent years in the knowledge of dietetics than the remarkable increase in the consumption of cocoa and chocolate in this country. The amount retained for home consumption in 1860 was only 1,181,054 pounds—about 3-5 of an ounce for each inhabitant. The amount retained for home consumption for the year ending Dec. 31, 1908, was 93,956,721 pounds—over 16 ounces for each inhabitant. Although there was a marked increase in the consumption of tea and coffee during the same period, the ratio of increase fell far below that of cocoa. It is evident that the coming American is going to be less of a tea and coffee drinker, and more of a cocoa and chocolate drinker. This is the natural result of a better knowledge of the laws of health, and of the food value of a beverage which nourishes the body while it also stimulates the brain. Baron von Liebig, one of the best-known writers on dietetics, says: "It is a perfect food, as wholesome as delicious, a beneficient restorer of exhausted power; but its quality must be good and it must be carefully prepared. It is highly nourishing and easily digested, and is fitted to repair wasted strength, preserve health, and prolong life. It agrees with dry temperaments and convalescents; with mothers who nurse their children; with those whose occupations oblige them to undergo severe mental strains; with public speakers, and with all those who give to work a portion of the time needed for sleep. It soothes both stomach and brain, and for this reason, as well as for others, it is the best friend of those engaged in literary pursuits." M. Brillat-Savarin, in his entertaining and valuable work, Physiologie du Goût, says: "Chocolate came over the mountains [from Spain to France] with Anne of Austria, daughter of Philip III and queen of Louis XIII. The Spanish monks also spread the knowledge of it by the presents they made to their brothers in France. It is well known that Linnæus called the fruit of the cocoa tree theobroma , 'food for the gods.' The cause of this emphatic qualification has been sought, and attributed by some to the fact that he was extravagantly fond of chocolate; by others to his desire to please his confessor; and by others to his gallantry, a queen having first introduced it into France...

Table Of Contents Forward by Steve Solomon Chapter One: How I Became a Hygienist Chapter Two: The Nature and Cause of Disease Chapter Three: Fasting Chapter Four: Colon Cleansing Chapter Five: Diet and Nutrition Chapter Six: Vitamins and Other Food Supplements Chapter Seven: The Analysis of Disease States--Helping the Body Recover Appendices PLR Ebook Sample Content Preview I was a physically tough, happy-go-lucky fellow until I reached my late thirties. Then I began to experience more and more off days when I did not feel quite right. I thought I possessed an iron constitution. Although I grew a big food garden and ate mostly "vegetablitarian" I thought I could eat anything with impunity. I had been fond of drinking beer with my friends while nibbling on salty snacks or heavy foods late into the night. And until my health began to weaken I could still get up the next morning after several homebrewed beers, feeling good, and would put in a solid day's work. When my health began to slip I went looking for a cure. Up to that time the only use I'd had for doctors was to fix a few traumatic injuries. The only preventative health care I concerned myself with was to take a multivitamin pill during those rare spells when I felt a bit run down and to eat lots of vegetables. So I'd not learned much about alternative health care. Naturally, my first stop was a local general practitioner/MD. He gave me his usual half-hour get-acquainted checkout and opined that there almost certainly was nothing wrong with me. I suspect I had the good fortune to encounter an honest doctor, because he also said if it were my wish he could send me around for numerous tests but most likely these would not reveal anything either. More than likely, all that was wrong was that I was approaching 40; with the onset of middle age I would naturally have more aches and pains. 'Take some aspirin and get used to it,' was his advice. 'It'll only get worse.' Not satisfied with his dismal prognosis I asked an energetic old guy I knew named Paul, an '80-something homesteader who was renowned for his organic garden and his good health. Paul referred me to his doctor, Isabelle Moser, who at that time was running the Great Oaks School of Health, a residential and out-patient spa nearby at Creswell, Oregon. Dr. Moser had very different methods of analysis than the medicos, was warmly personal and seemed very safe to talk to. She looked me over, did some strange magical thing she called muscle testing and concluded that I still had a very strong constitution. If I would eliminate certain "bad" foods from my diet, eliminate some generally healthful foods that, unfortunately, I was allergic to, if I would reduce my alcohol intake greatly and take some food supplements, then gradually my symptoms would abate. With the persistent application of a little self-discipline over several months, maybe six months, I could feel really well again almost all the time and would probably continue that way for many years to come. This was good news, though the need to apply personal responsibility toward the solution of my problem seemed a little sobering...

MRR Ebook Table Of Contents Foreword Chapter 1: What Are Your Values Chapter 2: Where Are You Vulnerable Chapter 3: Meditation Chapter 4: Meditation Chapter 5: Be In The Now Chapter 6: Admit Errors Chapter 7: Surrender Ebook Sample Content Preview Chapter 1: What Are Your Values Synopsis It will be hard to stay true to yourself if you aren’t certain about what you truly care about in the first place. Get Real You’ll discover yourself wavering at the slimmest challenge or threat merely because you don’t understand what fires you up and what are the matters that are negotiable in your life. Then you wind up wondering why your life is so stinky. So it’s helpful to take some time to chew over the core values that you live by and matters that you truly enjoy doing, and illuminate them in black and white. Take a sheet of paper and pencil and put down a list of your positive qualities and what you admire about yourself. Write in flow of consciousness style. Try not to hesitate. Author whatever you think you shine at. For the bulk of our waking lives we get so tripped up in the negative aspects of ourselves. For this exercise only center on the positive. Utilizing that same sheet of paper or another, put down periods during the day or week that you felt truly happy and focused. Try to remember what occurred during the day that made you feel truly great. Whether it was playing guitar or assisting an elderly person cross the street, record these results. Ask your loved ones and friends what they think your most substantial qualities are and what they like the best about you. You don't have to worry about critique and they're most likely the closest individuals you have in your life, so it ought to be good to hear positivity about you and what you've to offer to the world. Study your thoughts. Assume a habit of using meditation. When you meditate you'll be able to listen to what your urges and wants are.

Ebook Table Of Contents Foreword Chapter 1: Sarah Jessica Parker Chapter 2: Oprah Winfrey Chapter 3: Jim Carrey Chapter 4: Demi Moore Chapter 5: Tom Cruise Chapter 6: Tom Hanks MRR Ebook Sample Content Preview Chapter 1: Sarah Jessica Parker Synopsis The Sex and the City celebrity was the youngest of 4 youngsters born into a struggling family in an Ohio coal-mining township. Her parents split up when she was two; before long, her mother remarried and had 4 more youngsters. With a lot of mouths to feed, her homemaker mother and trucker stepfather fought to get by. Parker’s way to stardom started early, however, when she landed her beginning Broadway role at eleven, and traveled to Hollywood in '81 to appear on the television program Square Pegs. The actress is reportedly worth more than $one hundred thirty million now. Starting Early Parker started working at age eight, acting the lead in an after-school special shot in her hometown of Cincinnati. 3 years later, in '76, she got her first Broadway play, The Innocents. At thirteen, arrived the head role in Annie. Other work came after, achieving a career high with HBO‘s Sex and the City. She's acted in twenty-three movies, including The Family Stone, for which she was named for a Golden Globe. "Nothing in life comes easy," she has said. "You have to earn everything." So you have to recognize the difference between what you wish and what you require.  "I always knew I needed to work." "Work was never about wanting fame or money," she has also stated. She loves getting the job, attending rehearsals, lounging with a bunch of actors. "I needed that the way you need water", she has said. She needed to act. She is the youngest of 4 children born into a struggling family in Nelsonville, Ohio, a coal-mining township. Her mother quit a teaching job to raise her 5 sons and 3 daughters. Parker wasn‘t brought up with money and privilege. Her biologic dad was a poet. Her mom was busy with 8 youngsters, and her dad was on the road. Parker has said a large part of not being affluent as a child isn‘t that you haven‘t the stuff you wish. It isn‘t living without heat or the telephone. It‘s resting in bed in the dark, thinking about your parents‘ worries...

Salespage Snapshot: >>> Click Here To View Full Sales Page... Table of Contents 1 INTRODUCTION .... 4 2 THE END OF DAYS – WHY 2012? .......................... 6 THE ORIGIN OF THE DATE 2012 ........................................ 6 WHY THE WINTER SOLSTICE? ........................................... 8 CONCLUSION .................... 9 3 BIBLICAL REVELATIONS ..................................... 10 THE BIBLE CODE AND THE TORAH ................................... 10 THE MYSTICAL RAMBLINGS OF REVELATIONS ................ 11 OTHER BIBLICAL INTERPRETATIONS AND 2012 ............. 13 CONCLUSION .................. 15 4 NOSTRADAMUS .. 16 THE LIFE OF NOSTRADAMUS ........................................... 16 THE CENTURIES’ METHOD ............................................... 17 THE CENTURIES AND 2012 .............................................. 18 ACCURACY OF PREDICTION ............................................ 22 CONCLUSION .................. 22 5 HOPI PROPHECY . 24 WHO ARE THE HOPI? ...... 24 INTERPRETERS OF THE HOPI PROPHECY ........................ 25 WHAT ARE THE HOPI PROPHECIES?................................ 26 WHAT DO THEY SAY ABOUT 2012? .................................. 28 HOW THE HOPI SAY YOU CAN SURVIVE 2012 ................. 29 AFTERMATH .................... 30 CONCLUSION .................. 30 6 MAYAN CALENDAR .............................................. 31 WHO WERE THE MAYANS? .............................................. 31 WHAT IS THE MAYAN CALENDAR? ................................... 34 WHAT DOES IT PROPHESIZE? ......................................... 35 THE CALENDAR AND 2012 ............................................... 38 MAJOR PROPONENTS OF THE MAYAN CALENDAR ............ 40 CONCLUSION .................. 42 7 LATER PROPHETS ............................................... 43 MADAME BLAVATSKY ...... 43 ALEISTER CROWLEY ........ 45 EDGAR CAYCE ................. 46 JOHN MAJOR JENKINS .... 49 CONCLUSION .................. 52 8 ZECHARIA SITCHIN AND THE END OF DAYS THEORY .............. 53 WHO IS ZECHARIA SITCHIN? .......................................... 53 THE END OF DAYS THEORIES .......................................... 53 THE INVISIBLE PLANET NIBIRU – PLANET X................... 54 CONCLUSION .................. 55 9 IS IT THE END OF THE WORLD, OR SIMPLY THE END OF THE WORLD AS WE KNOW IT? ............... 56 ACCORDING TO BRADEN . 56 OTHER MINOR THEORIES 57 THIS IS THE WAY THE WORLD ENDS ............................... 59 CONCLUSION .................. 63 10 EPILOGUE ......... 65 Sample Content Preview 1 INTRODUCTION The release of the Sony motion picture 2012 in 2009 served to heighten the awareness of what was already a growing phenomenon. Like the ill-fated Y2K, the year 2012 has gathered around it a fanatical cult following and a popular base of supporters. It also has its own fair share of dedicated detractors. As in the case with Y2K, the diverse 2012 groups divide along strict lines. For Y2K and 2012, the uncrossable void between the two disparate groups focused on what the year would, could, and did symbolize. As with Y2K, nobody – no matter how talented, knowledgeable, or “in tune” with the universe, knows with absolute certainty how the scenario of the 21st day of the 12th month of the year 2012 will ultimately play out. The following chapters of this book will look at the various proponents and scoffers of several theories and/or prophecies concerning 2012. It will consider the contributions over the ages from the ancient past to the current day to the major approaches or philosophies surrounding this particular year and its time. It will look at the fear-mongering “End of Days” scenario with its emphasis on a super volcano explosion, nuclear war, the Earth attacked by asteroids and meteors, and the usual fodder of apocalyptic times – flood, fire, plague, and pestilence. Attention will not slant all on one side. There are sections within the book noting the rationale concerning the “Age of Enlightenment.” The New Age philosophers tout this as being the real outcome of the arrival of 2012. While some accept the idea of a massive upheaval affecting the Earth and its occupants, most perceive this as a necessary tool of change. If the New Age or Era is to ever dawn, humans must go through this time of trial. For them, any cataclysmic event is merely the prelude to a time of peace, harmony, and understanding. Furthermore, many argue that the severity of the prelude and even the postlude to 2012 depends upon the actions of the individuals.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Table of Contents 1 TAKING THE INDUSTRY OVER .......... 5 2 BUILDING THE CONCEPT .................. 7 CREATIVE BLOCK ..... 8 COMING UP WITH AN IDEA .................. 9 Get out of the house! ........ 9 CHOOSING AN IDEA .................. 10 ARE YOU READY? ... 10 2 SPEAKING TO THE PLAYERS ........... 12 CANABALT .............. 13 3 PLANNING IT OUT ...... 15 Johnny Nunchuks ........... 15 MOVE LIST . 15 EXPLORE THE MECHANICS ........ 17 BREAKING IT UP .... 18 4 UNDERSTANDING THE IPAD ........... 21 PLAY WITH YOUR IPAD ............. 21 THE DISPLAY ......... 22 CAPABILITIES AS A POCKET-PC 22 MULTIPLAYER ........ 23 SOUND 23 CONTROL ............... 23 5 DO I NEED TO KNOW HOW TO…? ... 25 CREATIVITY ........... 25 COMMON SENSE ..... 25 LEADERSHIP .......... 26 HIRE PEOPLE YOU KNOW .......... 26 BE PREPARED TO GO AT IT ALONE ............... 26 WHAT YOU SEE IS WHAT YOU GET ............... 27 THEY’RE EASY TO LEARN ........... 27 THEY INCLUDE THEIR OWN PROGRAMMING LANGUAGES ........ 27 THEY’RE NOT JUST FOR HOBBYISTS ............ 28 I CAN’T DRAW/WRITE MUSIC/DO ANYTHING ARTISTIC ............ 28 6 MAKING THE SOFTWARE WORK FOR YOU .......... 29 GAME EDITOR ........ 29 iSMACK ...... 30 NETBEANS . 30 UNITY ........ 31 HOW TO USE ALL OF THIS SOFTWARE ......... 32 FOR GRAPHICS ....... 32 PHOTOSHOP .................. 32 CHEETAH 3D ................. 33 FOR SOUND ............ 33 ACID ......... 33 KORG DS 10 .................. 33 Garage Band ................. 34 FOR ORGANIZATION ................. 34 GOOGLE SPREADSHEETS 34 GOOGLE DOCS .............. 34 A COFFEE MAKER.... 35 NOW THAT YOU’RE DONE .......... 35 7 MARKETING YOUR FIRST RELEASE .. 37 ANYONE WITH AN IPAD ............ 38 GETTING THE WORD OUT THERE .................. 38 THE MAJORITY OF INDEPENDENT GAME ADVERTISING IS CONDUCTED THROUGH WORD OF MOUTH ........... 39 WORD OF MOUTH IS EASY TO GENERATE ............... 39 GIVE THE GAME AWAY FOR FREE ................. 39 VIDEO ADS 40 VIRAL ADVERTISING ...... 40 Build an online presence . 41 HOW TO FAIL ......... 41 HOW TO KEEP SALES GOING ..... 41 PAY-WHAT-YOU-WANT SALES ... 42 SPECIAL EDITION RE-RELEASES .................. 42 SEQUELS, SPINOFFS, AND NEW GAMES ....... 43 8 SELLING YOUR GAMES . 44 WHERE TO SELL YOUR GAMES ... 44 BROWSER-BASED .......... 45 THIRD-PARTY DISTRIBUTION: THE APP STORE ........ 45 HOW TO FAIL ......... 45 EXPLICIT SEXUAL CONTENT ............... 46 COPYRIGHT VIOLATION .. 46 RANDOM THINGS ........... 46 PORTING YOUR GAMES ............. 47 WHAT DO I CHARGE? ................ 48 9 PLANNING THE FOLLOW-UP ........... 50 KEEP PEOPLE UPDATED ............. 50 WHAT GAMERS EXPECT ............. 51 KEEPING YOUR BRAND STRONG .................. 51 BREAKING NEW GROUND 52 SEQUELS ... 52 ESCALATION ................. 52 REFINEMENT ................. 53 EPISODIC CONTENT ....... 53 10 MAKING A LIVING IN GAME DESIGN ............... 55 THE DOOR IS WIDE OPEN ......... 55 TREAT IT LIKE A JOB ................. 55 YOUR FIRST FIVE GAMES .......... 56 OTHER PATHS ........ 56 11 ADVANCED READING . 58 CHRIS CRAWFORD ON GAME DESIGN .......... 58 ACTION BUTTON DOT NET ......... 59 ROGER EBERT ......... 59 OLD MAN MURRAY DOT COM ..... 59 THE FIRST QUARTER: A TWENTY-FIVE-YEAR HISTORY OF VIDEO GAMES .... 60 ANYTHING ABOUT CHESS .......... 60 CONCLUSION 61 Sample Content Preview 1 TAKING THE INDUSTRY OVER The independent gaming scene is literally exploding today. All of those kids who grew up on Mario and Mega Man are finally getting out of college and taking the industry into their own hands. Ten years ago, your options were limited outside of mainstream gaming. The indie scene was lo-fi and so makeshift and thrown together that it felt more like an open mic night at the coffee shop than it did like a legitimate corner of the gaming industry. Games like “Braid,” “Geometry Wars,” and “Immortal Defense” have changed all of that. These games are taken just as seriously as many major releases from established, multimillion-dollar companies. If this sounds like a naive way of putting it, then let‟s look at the numbers, the cold hard facts. Rockstar Games is probably the most successful video game developer of the last ten years, and “Grand Theft Auto” the most lucrative series. So why is it, then, that their Nintendo DS release “GTA: Chinatown Wars” only managed to sell ninety thousand copies in its first two weeks while Jonathan Blow‟s “Braid” has totalled well over one hundred thousand sales on the Xbox 360 alone? The game debuted on PC and has also been ported to iPhone, iPad and PlayStation 3. We don‟t have the total sales here because of the fact that it has sold too many copies to keep track of. “Braid” took a little longer to catch on, but we feel that the comparison is still fair. Where Rockstar has millions of dollars to pump into marketing (making the ninety thousand sales number a little disappointing), independent games have to catch on by word of mouth.

Sample Content Preview Be sure to have the following resources available: Tax Return Notice of Assessment Employee Benefit Statement Insurance Policies Bank Statements Income Statements

Sample Content Preview A budget is generally a planned list of all sources of income and all statements of expenses. In its simplest form a budget is no more than subtracting what you spend from what you earn. And you can leave it at that if you wish, but if you really want to gain control of your money it’s going to take a little more than that. Effective money management addressed what you do with that simple equation. It’s about dissecting your spending and your earnings. It’s about looking for opportunities for smarter and reduced spending. If you’re working with a financial advisor on creating a long term financial plan, you’ll recognize this process as one of the disciplines and the foundation of financial planning. This is the process of cash management. For most people the challenge of taking control of your finances and properly managing your money can prove to be the most difficult of the disciplines of financial planning. Not because it’s the hardest to understand or it’s too complex. But where the struggle comes from is the need to take a serious and truthful look at your decision making in the past, your family’s habits and recognizing what’s best for you and your family. This doesn’t mean sacrificing everything for the sake of a spreadsheet with balanced numbers on it. But it does mean taking responsibility for your own finances and giving you and your family the opportunity to really enjoy life and be financially secure.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Table of Contents INTRODUCTION ....... 5 1 WHAT IS CROWD FUNDING? ........ 8 SPREADING THE WORD THROUGH CROWD FUNDING ........... 8 THE INFLUENCE OF THE CROWD ... 9 EXAMPLES OF A CROWD-FUNDING CAMPAIGN ... 10 Marillion ......... 10 Clovis Dardentor ......... 11 Artemis Eternal ........... 11 City Budget Watchdog . 12 MOVING FORWARD ......... 12 2 APPLICATION OF CROWD FUNDING ....... 14 BLOGGING .......... 14 Choose A Niche To Dominate .... 15 Attract More Contributors With The Right Keywords ......... 16 Finding The Right Home For Your Blog ... 16 Installing The Right Blog Software ......... 17 Make A Great Impression ......... 18 Writing The Initial Post . 18 Promote Your Blog ...... 19 INDEPENDENT FILM ........ 21 Create A Crowd-Funding Budget ........... 21 Keep It Legal .. 22 Pitch To Everyone ....... 23 Spend The Money That You Raise On Making Your Film .... 24 Added Bonuses To Financing Your Film With Crowd Funding ......... 24 JOURNALISM ....... 25 The Limitations Of Community-funded Journalism ........... 25 Become More Personable With Video ..... 26 Taking On Major Responsibility . 26 MUSIC ..... 27 From Fans To Financers ........... 27 Fund Your Album With Pre-Sales ........... 28 Be Clear In Your Ventures ........ 28 START-UP COMPANY ....... 29 The Difference Between Investors and Contributors ......... 30 An Alternative To Business Start-up Loans ......... 30 MOVING FORWARD ........... ERROR! BOOKMARK NOT DEFINED. 3 THE PROS AND CONS OF CROWD FUNDING ........ 32 THE PROS OF CROWD FUNDING .. 32 Money In Your Pocket .. 33 Advanced Marketing .... 33 Getting Traction In The Market . 35 Thinking Outside Of The Copyright ........ 36 Anyone Can Play ......... 37 THE CONS OF CROWD FUNDING .. 37 You Have To Play By The Rules . 38 Increased Accountability .......... 40 IDEA THEFT ......... 41 MOVING FORWARD ......... 43 4 A QUICK GUIDE TO CROWD FUNDING .... 44 CHOOSING THE RIGHT TYPE OF CROWD FUNDING ......... 44 BUILDING A WEBSITE TO TELL YOUR STORY ...... 44 A COMPELLING PITCH ..... 45 Be Creative .... 45 Connect To Your Contributors ... 46 APPEALING REWARDS .... 46 Be Realistic .... 47 CAPTIVATING PROMOTION ......... 47 Create A Promotional Crowd-Funding Profile ....... 47 Expand Beyond Your Crowd-Funding Platform ..... 48 Encourage Others To Spread The Word .. 48 WHAT NOT TO DO ........... 49 MOVING FORWARD ......... 49 5 A REVIEW OF THE BEST CROWD-FUNDING SITES ........... 50 AMAZEE ... 51 Connecting The World .. 51 The Wisdom Of Many ... 52 ARTIST SHARE .... 52 By The People, For The People .. 53 Various Levels Of Participation .. 53 Awards Of Excellence ... 53 CHIPIN .... 54 Ease And Organization . 54 CREATEAFUND .... 55 What Is It And Why Should You Use It ... 55 What CreateaFund Has To Offer 55 FASHION STAKE .. 56 Cutting Out The Retail Middleman ......... 57 GROW VC 57 Subscriptions Plans For Any Budget ....... 58 HELPALOT ........... 58 Just The Facts . 59 INDIEGOGO ......... 59 Filling The Need .......... 60 KICKSTARTER ..... 60 Creative Projects ......... 61 All-Or-Nothing 61 100% Ownership ........ 61 KIVA ....... 61 A Global Reach ........... 62 Make Money With Kiva . 62 The Benefits Of Kiva .... 62 Kiva In The News ........ 63 The Risks At Kiva ........ 63 SELLABAND ......... 64 MOVING FORWARD ......... 64 CONCLUSION ......... 66 Sample Content Preview INTRODUCTION Crowd funding is also sometimes referred to as “crowd sourced capital” or “crowd financing.” It is the cooperative trust and attention of people networking to pool money together. Crowd funding is typically done through the Internet to support the efforts that have been initiated by others. Crowd funding is used for a number of different things, including artists who need fan support, political campaigns, citizen journalism, and disaster relief. Within the pages of this book, you will learn exactly what crowd funding is and how you can use it to your benefit. Taking the crowd-funding approach is something that has been around for quite some time. However, these days, it is getting attention once again from both social and commercial entrepreneurs, especially with the advent of online communities, social media, as well as micropayment technologies. Now, it is easy to engage with others, securing donations from supporters with little cost involved. Crowd funding first hit the music industry with the Marillion, a British rock and roll group. Before the band even became involved, fans conceived of the idea to develop an Internet campaign. In 1997, an entire U.S. tour was supported by fans who contributed $60,000. Since then, the band has used crowd funding to record and market a number of albums. A few years later in 2004, crowd funding made it to the film industry. French producers and entrepreneurs Benjamin Pommeraud and Guillaume Colboc of Guyom Corp funded a film called Demain la Veille by launching a campaign for public donations over the Internet. In as little as three weeks, they were able to collect close to $50,000. This was enough money to shoot their film.