Table of Contents Introduction Chapter 1: Kids Mental Health – The Basics Chapter 2: Nurturing Positivity And Confidence Chapter 3: Identifying the Behavioral Changes In Your Child Chapter 4: Birth Defects – Causes and Consequences Chapter 5: Behavior Disorders – In and Out Chapter 6: Enhancing Mental Health With Fun Games Chapter 7: Take Care of Yourself as Well Conclusion Sample Content Preview Chapter 2: Nurturing Positivity And Confidence Synopsis Self-esteem if often connected to the thought process that this in an important ingredient in promoting the ideal growth of a child’s positive and confident demeanor and outlook. This will also be the contributing factor to the mental growth and corresponding social adaptability of the child. Self Worth One of the main contributions a parent can make to developing this in a child’s growing process would be to ensure there is also of positive nurturing styles using love, care and respects as the basis of creating a confident and sociable child. When a child is taught to look at themselves and learn to accept and like what they see staring back at them, then the road to learning confidence will be established. Making the child understand how important it is to be able to accept themselves and only choose positive improvements to make should there be a need for changes should be part of the nurturing process provided for by the parent. It is important to always take the time and trouble to reinforce the need to build a strong self confidence attitude in the child, and this can be done with a lot of positive comments and encouragements. From even as early as the infancy stage, the little one will be able to perceive its self worth when the appropriate responses are given to its various different cries. In receiving this attention whenever the baby cries out for it, the first steps to building confidence will be made although at this point the baby really does not realize the implications to its mental growth. Children too will eventually catch on to this as they learn how to do things according to what is acceptable and thus enjoy the resulting positive nurturing and praise that will help to also build their confidence levels. Chapter 3: Identifying the Behavioral Changes In Your Child Synopsis Every parent should be concerned with any changes in behavior patterns a child may display as these could provide significant information to the parent on what is actually going on the in child’s mind and thus his or her world. What Is Different There are several benefits in being able to identify these changes and this ability to read into the changes can sometimes be the only means a parent has available to assist in how to tackle a particular situation. Most medical experts will attest to the fact that a child main display of a particular behavior is usually formed by linking many smaller behaviors together. Helping the child cope with or enjoy a particular situation would help very much if the parent was able to correctly identify the behavioral pattern, thus enabling the parent to give the correct corresponding assistance to the child. In trying to understand the child, the parent would have to keenly observe the various reactions and displays of emotions as this will almost always clearly indicate the child’s thought process of needs thus contributing to an eventual more uniform set of behavioral habit that can be more easily read. The child will also learn to use the parent as their main example by observing the parents’ different reactions and behavioral pattern and in some cases choosing to imitate these with as much similarities as possible. Therefore the parent would have to be very careful in how they display their own behavioral patterns as they should be constantly aware of the children’s capabilities and understanding levels of copying such displays.

Table of Contents Introduction ..... 5 Chapter 1: The Tools of the Trade ................. 10 Chapter 2: Choosing Your Topic ..................... 17 Step One: Know Your Niche ........ 17 Step Two: Decide What People Want to Know ............ 18 Step Three: Decide What You Are Good at .................... 19 Step Four: Build up your Expertise ................. 19 Step Five: Publish Your Expertise & Promote Yourself ................. 20 Chapter 3: Advertising & Promotion............ 21 Chapter 4: Preparing Your Presentation .. 26 Step One: Choose your Topic .... 27 Step Two: Begin Promoting Your Webinar Months in Advance ...................... 27 Step Three: Write a Script .............. 28 Step Four: Prepare Your Slides 28 Step Five: Determine if You Need Other Multimedia ....................... 29 Step Six: Practice Your Presentation ............ 29 Step Seven: Do a Dress Rehearsal ............... 29 Step Eight: Start Your Presentation Early . 30 Chapter 5: Managing Questions ...................... 31 How Many Questions Can You Handle ...... 32 How to Take Questions .................... 33 When to Take Questions ................ 33 How to Answer Questions .............. 34 Chapter 6: How to be the Best Presenter Possible ....................... 37 Chapter 7: Co-Organizers, Webinar Partners & Staff .................. 42 Where to Find Co-Organizers ..... 43 Approaching Co-Organizers ......... 43 How to Contact Co-Organizers .. 44 What to Say to Co-Organizers ... 44 Webinar Partners .......... 45 Webinar Staff .................... 46 Chapter 8: Monetizing Your Webinar .......... 48 Calls-to-Action ................. 49 Charging for Your Webinar............ 50 The Free Webinar ......... 50 Courses ......... 51 Forum Access .................. 51 Ebooks ........... 51 Chapter 9: Getting People to Come Back ....................... 53 Chapter 10: Creating a Business from Archived Webinars ... 57 Conclusion & Summary ................... 62 What Action to Take Next ............... 65 Sample Content Preview Chapter 2: Choosing Your Topic Choosing your topic is going to be the most important thing that you do when it comes to your webinar. You probably already have an area that you are an expert in, since you are considering the idea of a webinar, but you may not know what specific topic you should choose. In this chapter, we will use some examples of niches, topics and webinars in order to give you the tools that you need to choose the right topic. The subject of the webinar is one of the biggest attractions that attendees say convinced them to go to the webinar. Step One: Know Your Niche Okay, so you want to find a topic for your webinar. What is your niche? You probably already know it but if not then think about what it is you do for a living, or what you are most passionate about or what you are most knowledgeable about. This is probably your niche. For example, Steve is a marketing director at his company and his passion is making money online. So, his occupation combined with his passion means that his niche is internet marketing, a very general term that describes many of the ways to make money online. But it is perfectly okay for your niche to be a very general term. In fact, the more general the better, because that means you have a far wider choice of topics. Step Two: Decide What People Want to Know What do people want to know about your niche? What kinds of questions are they asking search engines? If you want to run a successful webinar then you need to find out what people want to know so that you can teach them. For example, suppose that you wanted to do a webinar on „making money online with Hubpages.‟ This web 2.0 platform was quite popular a few years ago for making some money online but it has since gone by the wayside and been replaced by better ways to make money. The point is, no one is going to be looking for a way to make money from Hubpages, and even if you know how, it does you no good if no one wants to listen. Instead, you have to figure out what sort of topic people are looking for. Our example entrepreneur, Steve, has decided that he is going to present a webinar on „making money online with…‟ but he‟s not sure what comes after the „with‟. Step Three: Decide What You Are Good at Your next step is to decide what you are good at so that you can teach it. Of course, you could always hold a seminar on something that you don‟t know anything about, but it would be difficult to present and you would have no credentials that make audiences want to listen to you. So, for instance, if you were particularly good at building websites or doing graphic design or writing professional copy, think of ways that you can incorporate that into making money online. In our friend Steve‟s case, he has an aptitude and a passion for link building and he can get a site to rank number one for a non-competitive keyword in just a few short months. Steve has decided that he is going to call his webinar „How to Make Money Online Using Micro-Niche Websites.‟ Step Four: Build up your Expertise Anything that you can do to impress people with your credentials will improve the odds of them coming to your webinar. Have you been working in the industry for a long time? Do you have college degree that is relevant to whatever you are teaching? Have you taken any certifications or courses on things relating to your particular topic? You may want to consider adding more education or experience if you can. This may not be possible, but sometimes you can get certifications that look impressive but you have to do very little for them, such as pass a test online or complete a two-week correspondence course. Whatever you can do to make yourself seem like an eminent expert on your topic will help you attract people for your webinar.

Table of Contents Chapter 1: CPA – An Overview Chapter 2: Selecting the Right CPA Plan for Yourself Chapter 3: Methods of CPA Promotion Chapter 4: How to Select CPA Offers Chapter 5: The Top 8 CPA Networks to Join Chapter 6: Tips to Generate Natural Traffic for Your CPA Offer Chapter 7: The Hype of CPA Marketing Chapter 8: How You Can Earn Big with CPA Marketing Chapter 9: Choose the Most Profitable CPA Offer in Just 5 Steps Chapter 10: Social Media Traffic to Your CPA Offers Chapter 11: Tips to Join a CPA Network Chapter 12: 3 Steps to Implement CPA Marketing Chapter 13: The #1 Fear in CPA Marketing Chapter 14: The Perks of Joining a CPA Network Chapter 15: The Benefits of CPA Marketing Chapter 16: 4 Tips to Get Accepted by a CPA Network Chapter 17: A Comprehensive Explanation of CPA Chapter 18: How to Advertise CPA Offers Efficiently Sample Content Preview Chapter 2: Selecting the Right CPA Plan for Yourself Once you’ve been selected by a CPA network, you will need to start to make choices relating to the offers that you are attracted to selling to your online customers. Don’t make your choice based just on your likes and dislikes, which means you will need to find the niches that sell more, and that direct high amounts of traffic to enjoy making the huge bucks. How to Study the Market Competition The main facet of any business success is the creative intelligence. It really isn’t just about who you know, working exhaustively, or luck. No matter what you do, you should always be at your creative best. To be at your best with CPA marketing, you need to do an overload of research to learn what keywords always hit big in the search engines and the ones that are always popular, and you need to watch out for the well-known niches using the many trend sites. Once you know the keywords that are searched extensively. This means that they haven’t been used in CPA offers yet, and so you can grab them to use to create your own advertisements for sales. When you learn a certain CPA offer is very popular, don’t make the mistake of thinking it means that it’s a dead end for you. Instead, use the information you’ve found to get a better understanding of the various products that are tirelessly wanted, and then use them generate traffic on your website. The key is to utilize the same methods, the same materials, and the same taglines in making the sales. What matters more than what you sell is how you sell it. There is a huge difference. Your creativity needs to come to forefront and you need to come up with quirky ideas that will appeal to the online shopper. How do you compare CPA offers? The main CPA mantra is that your choices should be the ones that are hot, trendy, popular and highest in demand. If you can find that with CPA offers, regardless if they generate a little or a lot of traffic, whether they will fall, or don’t- you will be making the correct decision with less likelihood of facing defeat. When you are trying to make the choice regarding which CPA offers you should pick to sell, instead of undertaking individually going through them, which is extremely time consuming, why not take advantage of the many online tools and programs that can quickly help you to located the information you need. It is a misconception believing that if a CPA offer provides the highest pay then it is the right choice. This is thinking that can lead to failure. You need to do your research find the niche product that’s going to sell over and over again! Chapter 3: Methods of CPA Promotion There are a number of ways that your CPA promotion can be done. Some of these involve you having your own website while others do not. CPA marketing is very similar to other forms of marketing. At the beginning, you will need to take some time to think about what product you can promote that will fit your niche and where you can market it, where your visitors will either be interested in learning more or in buying a product. Let’s have a look at some of the most commonly used promotional methods for CPA marketing on websites. 1. Sales or Landing Page – This is like a direct sales page and should usually provide additional information on the product. Usually it’s set up to be a hard sale, working hard to get the visitor to click through to the merchant or at least sign up to the site’s mailing list. Some sales pages attempt to achieve both of these; however, often it is more beneficial to have one direct path through your landing page. If you have too many options, you could lose more clicks. 2. Review Website – This type of site usually contains three or more products in a specific niche such as weight loss or gardening. There will be a brief introduction to each of the products, followed by a review of the performance of the product, and then often followed with a star rating out of five. Each product is usually ranked in order and should contain a link to either a personalized landing page or directly to the merchant’s page. 3. Splash Page – Generally, this contains light content with flashy graphics a punchy headline. The copy encourages the visitors to input their details or to click through to the merchant’s site.

Table of Contents Chapter 1: Why Passive Income is the Ultimate Business Model .. 4 Using Passive Income to Begin Truly Wealthy ............. 6 What it’s Like to Have Multiple Passive Income Streams .......... 7 Chapter 2: What to Expect and How to Approach Passive Income ............ 10 Great Expectations ............ 10 The Right Approach ........... 11 Chapter 3: Top Passive Income Models for Selling Products ........ 14 But Wait… How is Selling a Product Passive? ............. 14 Affiliate Marketing ........ 15 Digital Products ............. 16 Dropshipping ... 16 POD ... 17 Automated Reselling ..... 18 Chapter 4: How to Make Your Products Actually Sell With Zero Input ...... 20 Creating a Sales Page ........ 20 Route to Market, Choosing Your Product and Selecting a Niche ........... 23 Chapter 5: Flawless Marketing for Auto-Generating Cash ........... 26 Your Buyer Persona ........... 26 A Fool-Proof Ads Strategy . 27 Perfecting Your ROI ....... 28 Chapter 6: Making Passive Income From a Blog or Other Content ............ 31 Content Marketing and Branding ... 32 More Strategies for Earning Passive Income From a Website .. 33 Chapter 7: Service Arbitrage . 36 Reselling Services 37 Chapter 8: Selling on Kindle and Creating Apps 38 Introducing Kindle Publishing ......... 39 How to Make a Book That Will Sell ........... 39 Creating and Selling a Mobile App .. 40 Conclusions ............. 41 Sample Content Preview Chapter 2: What to Expect and How to Approach Passive Income So what is the secret to success when it comes to passive income? What should you expect from it? And how do you approach it without risking serious disappointment? Great Expectations The first thing to do is to have the right expectations. Too many people expect to get money for nothing and to make a huge profit from a website or blog for example after putting in only a small amount of work. What’s very important to understand here is that passive income does not mean that you are getting money for nothing. This is not a get-rich quick scheme and it does take a lot of work and a lot of smarts. Let’s take running a website as an example. While may creators seem to be under the impression that they can set up a website in a matter of a few days and start earning thousands of dollars from advertising, the reality is very different. Actually, the main form of advertising used to make money from a website is AdSense. AdSense is a form of PPC advertising, which stands for ‘Pay Per Click’, meaning in other words that you get paid each time someone clicks on one of your ads. If there are no clicks, you don’t get any money. And thus, it follows that you need to get as many visitors as possible to make any serious money. How many visitors? That depends on numerous factors including just how well you have optimized your ad placement and how good the niche you initially chose is. But what you can rest assured is that it’s going to require at least a couple hundred thousand. In fact, if you read around the web and do your research, you’ll likely find that the average advice is that it takes somewhere in the region of 150,000 views for your website to make $100. How long does it take to get to those kinds of numbers daily? I’d argue that it can take at least a couple of years for most people. And that’s only if you put in a huge amount of work to consistently flood your site with excellent quality content and to continuously promote your site and your brand in the meantime. The same goes for selling digital products. For creating an Amazon Kindle. Or for using any of the other passive income models we’re going to look at here. The Right Approach Why is this important enough to deserve it’s own chapter? Simple: because if you head into this expecting to make $100 a day immediately, you are going to be disappointed and you are probably going to quit out of frustration before you get anywhere. This is what happens to the vast majority of people. It’s also important because I don’t want any of you to run out right now and quit your day job! What you need to do, is scale back your expectations and make a steady attempt to increase your earnings and to build a business. Your aim is not to give up your day job. Not right away anyway! Rather, your aim is to make yourself some extra money on the side that will make your day-to-day life that much comfier and more enjoyable. It’s to fund your lifestyle and it’s to follow something you’re passionate about. To begin with, you’re not going to quit your day job or stop providing services online. Instead, you’re going to start devoting just a short amount of time in the evenings to creating content, creating a sales page, or following through with any of the other passive income models we’re outlining in this book. Choose something you’re passionate about and that you enjoy and do it for the love of creating. If you make a little money on the side, then you should consider that to be a bonus – not the main reason you’re getting started. If you do that, then in a few months you might start earning an extra $10 a week – enough to treat yourself to something nice at the end of the month. In time, that might climb to $20, $50 or $100 a week. And then you can start moving on to one of the other models in this book. Dedicate time at the end of your day whenever you can and don’t rush it. Slow and steady wins the race!

Sample Content Preview Google’s Sundar Pichai, says that he doesn’t want Google to simply use AI in its hardware and software, but rather to invent products and services from the ground up that couldn’t exist without AI. A perfect example of this is Google Clips – a camera that you wear that takes photos automatically when it thinks something exciting is happening. This is the kind of concept that is only possible thanks to machine learning and computer vision. Even the Pixel line of phones can be seen primarily as an attempt to put Google Assistant right into people’s pockets. And this is where the real “big idea” makes itself known. Google wants to get to a point where all of us talk to it every single day, using natural language. Google Assistant has the ability to answer questions about nearly any given topic, by understanding what the user is asking, looking for relevant information on the web, and then reading that back in an easy-to-understand manner. Because if AI really is going to be the next HUGE thing on the web like everyone is saying, then Google wants to make sure that it is the go-to platform that everyone uses. This is Google betting BIG on the future, and going all-in on an AI focussed line of products and services. So what does all this have to do with internet marketing? The thing to recognize here, is that Google Assistant works using Google Search – the two products are in fact so closely linked as to be almost one and the same. Google Assistant is ultimately a very fancy form of voice search, and Google Search is essentially an assistant that you talk to by typing. For a while now, Google has been leaning toward a more natural-language type of search. Back in the old days, Google worked essentially just by looking for matches between search terms and keyphrases. If someone searched for a specific phrase, then Google would look for content that used that precise term. But this had problems. For one, it made it extremely easy for marketers to “game the system.” You could manipulate Google’s algorithms by inserting keyphrases repeatedly, even if your content wasn’t of any interest to the person looking for it. At the same time, it meant that high quality content that didn’t happen to do keyword research wouldn’t get anywhere. And it meant that Google would often serve up the wrong content. It would look for keyword matches, but with no regard to the sentence. If you searched for “decision tree” then it might bring up content about making decisions about trees – rather than the flow-chart meaning that you meant. Google adapted by introducing RankBrain – an algorithm designed to better understand what the user actually meant rather than what they said. RankBrain can do a few things. For one, it takes words and segments them: categorizing them into phrases that it thinks might be related to one another. This helps Google to better understand what a user wants to learn about, and it means that Google can guess what a word it isn’t familiar with might mean. Those groups of words (word vectors) are categorized using a process known as distributed representation. What that means, is that words that are close together in terms of meaning and context are grouped, thereby helping Google to understand more and allowing it to be more flexible in the way that someone searches. RankBrain will then try to map the query into words that it can understand and will look for related terms and phrases. These will then be used to sift through the huge indices of content that Google has access to, and to find the most relevant results for the user. In the past, Google wanted you to search terms like: “Buy hats online” But now it wants you to speak naturally using a phrase like: “Hey Google, where can I get nice hats online?” Thanks to RankBrain, it will know that in this context, “where can I get” is essentially equivalent to “buy.” Thus the user feels they can speak to Google more like a human, and that they will get more relevant results than ever before. RankBrain is also able to understand the relationships between words, and that includes the role of words like “and” and “or.” These can subtly change the meaning of a search term, but previous versions Google’s algorithm would simply have ignored those joining words. RankBrain also improves on its own results over time. It can use data such as CTRs in order to ascertain whether it provided the correct results, and use this information to inform itself for next time. It’s constantly improving. RankBrain is so advanced, that it actually needs specially designed chips called Tensor Processing Units (TPUs) in order to work. When you search for something on Google, it will actually outsource the question to these TPUs in the cloud and use that to sift through huge amounts of content. So, now you understand how search has been impacted by Google’s decision to become an AI-first company, the next question should be: what can you do about it? How can you make sure that your site is futureproof and able to thrive on RankBrain? One answer is to use something called Latent Semantic Indexing. Traditional keyword use is not dead, but it certainly isn’t the be-all and end-all it once was. After all, if Google wants people to search by speaking to it using natural language, then it can hardly expect to use clean and clear-cut search terms. If people are indeed looking for hats by saying “where can I get some nice hats online?” – which is the way that people speak – then how can this lend itself to a search term? You can hardly lace that type of language into your content the way you once did with “buy hats online.”

Table of Contents Introduction ......... 5 What You Will Learn .............. 7 Chapter 1: The Power of the Perfect Launch 10 Why Your Launch is Hugely Important ...... 11 More Benefits of a Product Launch 13 Chapter 2: What to Launch? Types of Products That Lend Themselves to Building Buzz .............. 16 Types of Digital Product to Launch. 18 How to Ensure Your Product Builds Buzz ............ 19 Chapter 3: Creating Your Product . 26 Planning Your Product .... 27 Getting Down to It .. 28 Ebook ............. 28 Video Course ....... 29 Outsourcing ... 32 Chapter 4: Your Product Launch Time-Frame ........... 35 Steps to Defining Your Launch ........... 36 So… How Long? ............. 42 Chapter 5: Planning Your Launch . 44 Strategies, Materials and Milestones to Prepare for Your Launch 45 Chapter 6: Choosing an Affiliate Marketing Platform ...... 53 3 Great Affiliate Marketing Networks ........... 54 Getting Affiliates to Promote Your Launch ........... 56 Chapter 7: Creating Your Sales Page ...... 58 Landing Page Design Basics . 59 Some Tools for Your Sales Page ............. 61 Chapter 8: Managing the Pre-Launch Phase . 63 Chapter 9: The Launch Phase ............. 67 The Last Push ............ 68 Chapter 10: Post-Launch and Conclusions .... 70 Product Launch: The Sequel .......... 72 Conclusions ... 72 Sample Content Preview Chapter 1: The Power of the Perfect Launch The launch is often one of the last things that creators and marketers think about when creating their product. They spend ages thinking about the nature of the product itself (rightly so), they think about their basic marketing strategies (again, this is a good idea) and they think about things like pricing, funding etc. But who spends a considerable amount of time thinking about the launch and the build-up to the launch? The truth is that many marketers simply aren’t fully aware of just how important this is. All too many marketers think of their launch as being the boring and straightforward bit that comes once they’ve done all of the important parts. But this is a massive mistake… Why Your Launch is Hugely Important We already talking in the introduction a little about why it is so important to have a big product launch. To recap, this allows you to build more excitement and buzz around your product, ensuring that the people who visit your website regularly don’t miss the fact that you’ve launched your product and making it seem that much more important and exciting to them. The simple fact that someone has to wait for a product is enough to ensure that it is going to seem more important, more exciting and more newsworthy. The fact that you’re dedicating so much time to it, demonstrates that this isn’t just another boring ebook or course that you created as a second thought. It becomes an exciting event and that means that people are instantly going to want to get involved. More to the point, this gives your product more time to become desirable in the minds of your audience. As soon as your audience can’t have the product that you’re promoting, you’re going to find that they want it considerably more. As soon as your audience is made to wait, they’re going to build up the product in their minds and make it seem a thousand times more exciting. If you time this just right, then you’ll have built your audience up to a fever pitch by the time your product actually becomes available. With this launch, you can ensure that the moment your product goes live, it will enjoy a sudden and very powerful influx of orders. The excitement of your launch and build-up will even help to color the impressions that your audience have of the product – it will seem ten times better simply because your audience was so excited about it before they got their hands on it! And that initial surge is going to help sales going forward too. That initial surge will be enough to get people talking about your product – you can expect reviews to start popping up and discussions in forums. What’s more, is that depending on your distribution platform, that initial surge can help to get you more prominence. For instance, if you have a strong launch on Amazon, then it’s going to take your product to the top of the search results for that niche, helping you to gain even more sales. And this will be helped strongly by a sudden injection of strong reviews. Meanwhile, if you are promoting your product through an affiliate network like JVZoo or ClickBank (where you can find marketers to help you sell your books), then you’re going to find that the great time:sales ratio will help you attract even more marketers to your cause. It is absolutely no exaggeration to say that the way you handle your launch can make or break your chances of having a highly successful product on your hands. More Benefits of a Product Launch But there are more reasons that your product launch and the build-up to it are so important. For starters, creating a product launch gives you the opportunity to create a dialogue between yourself and the people you are selling to. This then means that you can ask them for feedback and ideas and thereby tailor the product for the exact audience that you’re selling it to. Think about it: this is a foolproof strategy as you are simply asking your buyers what they want and then creating that exact product! A great way to do this is by creating a beta test for your product. This lets people sign up to try out an unfinished version of your product and provide feedback. This has the benefit of not only allowing you to test out your concept and see if it is getting the desired result but also to build even more excitement for what you’re selling! It’s no coincidence that more and more platforms online are introducing beta tests as a common option for creators and buyers: such as the gaming platform ‘Steam’ and its ‘early access’ option. Likewise, you can also benefit from a product launch by inviting pre-orders. When you invite pre-orders you are not only improving your cashflow (this can even be used as a way to fund the creation of the project!) but also verifying your market. This means you’ll be able to test the reception for your product before you actually go live – thereby ensuring that you don’t spend years and years on a highly expensive product that only sells two units. If you’re collecting pre-orders and you’re allowing people to sign up, then you can potentially breakeven even before you have released your product. And this will be enough for you to consider putting in more features etc.

Table of Contents Introduction . 4 Chapter 1: What is Dropshipping? ............. 6 Dropshipping vs Affiliate Marketing ...... 7 Chapter 2: The Big Advantages of Dropshipping .............. 9 The Ability to Sell Physical Products ...... 9 Flexibility 10 Reduced Risk ................. 11 Branding – How to Run Your Dropshipping Business and Strengthen Your Brand .. 12 White Label Dropshipping ................ 13 Chapter 3: The Challenge of Dropshipping – Finding Partners .............. 15 Crucial Tips for Finding and Working With Dropshippers .................. 17 Chapter 4: Choosing a Niche and an Industry................. 19 How to Choose Your Niche .................. 20 These Are the Perfect Niches to Pick… 21 Chapter 5: Choosing the Perfect Product 25 More Factors to Consider..................... 26 What Types of Products Will Sell? .... 27 Chapter 6: Creating Your Brand and Building Your Audience ............... 28 Creating Your Logo ........ 30 Building Your Audience and Creating Trust ................ 31 Chapter 7: Building an Ecommerce Store and Making Your Products Fly Off the Digital Shelves ...... 34 Creating Your Ecommerce Store ...... 34 Pricing and Placement to Boost Sales .. 35 Chapter 8: Persuasive Writing for Increasing Sales ........ 40 Conclusion .. 42 Sample Content Preview Chapter 2: The Big Advantages of Dropshipping Hopefully, you can already see some of the big advantages of dropshipping. There are many more besides though too, which we will delve into here… The Ability to Sell Physical Products Working as an affiliate marketer will often mean that you have to sell digital products in order to get the big profit margins. While it’s true that you can get 75% and upward from affiliate networks like JVZoo, this will normally mean that you’re limited to selling ebooks and online courses. This can be an effective way to run a business model but it is also sometimes quite restricting. While digital products have many advantages, their appeal is not as broad as it is for physical products. For example, if you try and sell a digital product to your grandma, you’ll probably have difficulty. The same probably goes for your Mum. And most likely your Dad. And it also goes for most of your peers in reality! In fact, the main kind of person willing to spend lots of money on an ebook or online course is going to be someone who is already quite familiar with technology. The person most likely to buy from you of all is probably other digital marketers looking for more ways to make money online. And as you’re probably aware, these are a savvy bunch who aren’t easily going to have the wool pulled over their eyes! That, and they’ve already had people online try to sell them just about every digital product in existence. How many times have you seen ads on Facebook for ‘make money at home’ schemes? It’s just a very crowded market with a limited potential audience. Clothes on the other hand are something you can sell to anyone! And then there’s all the rest: stuff like technology, toys or fitness supplements. Suddenly, you can sell things that average people really need and that makes a massive difference! Flexibility Another benefit of selling physical products is the huge amount of flexibility it gives you. We’ve already seen that you’ll have a lot more flexibility in terms of the types of things you can sell but of course this will also extend to drastically increase your flexibility in terms of the way you sell. For starters, you suddenly have pretty much limitless niches that you can choose from (industries) and then there are the many different ways of selling those areas. Because right now, if you’re the ‘internet marketing type’, then you’re probably imagining the ways that you can sell products from your website or your mailing list. You’re probably thinking about conte nt marketing, establishing your authority in your subject area… etc. etc. But that’s not the only way you can make money from a dropshipping business. Did you know for example, that many of the products being sold on eBay are actually being dropshipped? This means that you can save yourself the trouble of building an audience and creating a website – just find a product you like, create a listing and you’re good to go! Even big companies like Home Depot and Sears reportedly use dropshipping on some of their less popular products – so you know it must be a good model! With dropshipping you also have total control over the way you sell the product. That means it’s up to you if you want to introduce a limited time discount, or if you want to bundle multiple items together in order to offer special deals etc. This can all help you to make a lot more sales and it’s not an option you would have available to you if you were acting as an affiliate. In that scenario, the product owner would set the price and you would have no option other than to go along with it. Reduced Risk We’ve already seen that you can reduce the risk by dropshipping. There’s less risk than reselling here but also far less risk than selling your own product. That’s because creating your own product would involve the lengthy and stressful process of designing the product specifications, working with factories and then spending lots of money on materials etc. None of this is to say it’s not possible – it’s just a huge amount of risk! With dropshipping, you don’t have any of this risk because you’re not spendi ng upfront investment. You simply find the product you want to sell and then promote it! But there’s another way that you can reduce risk with dropshipping too – which is by picking a product that’s already highly popular! By finding products that you know are already selling very well and that are very in-vogue, you can completely minimize the possibility that your product won’t sell. Now you’re selling products that sell in droves – you just need to find the people that are buying and make it easy for them! Branding – How to Run Your Dropshipping Business and Strengthen Your Brand Perhaps the biggest advantage of the dropshipping business model though, is one that many people don’t even consider. As mentioned, dropshipping has the benefit of allowing you to keep the actual manufacturer/fulfilment company as a silent partner. They will send out the products on your behalf but as far as the customer is aware, they bought it directly from you. This has the massive benefit of meaning that you’re not sending visitors away from your website. This is a massive deal as a digital marketer. If you’ve been working in this business a while, then you should have a good idea of just how hard it is to attract customers to your website and your business. This is what you’ll spend most of your time doing working online and you’ll probably find it takes up much of your effort. If you’re an affiliate marketer, then you’re bringing those visitors to your website so that you can sell products that other companies created. This then means that when they buy those products, they have to leave your website and thereby disengage with your brand. Which brand are they more likely to remember and visit in future? The guy who recommended the product to them? Or the company that actually sold it to them? And when they want more of the same thing, where are they going to go in future?

Sample Content Preview How it holds you back Let's say you want to start your own business. You have a great idea for a useful product or service that's scalable. There's an audience for it and your initial market research tells you it will be in demand. You're very excited. Then, the fear of risk kicks in and your mind starts bombarding you with 'what if?’ What if the idea's not so good after all? What if you take out a loan and can't repay it? What if the product doesn't sell? What if the market collapses? What if there's a nuclear war and you lose everything? The 'what if' questions typically escalate into gloom and doom scenarios until the fear paralyzes you into inaction. Realistically, if there's a nuclear war, everybody's going to be out of business, aren't they? This is how the concept of risk can really play on your fear of loss. Your fear ends up holding you back from, doing something that can have some real benefits for you. So, you ditch the idea and decide to stay on in a job you hate that's stifling your potential and ambition. You convince yourself that being miserable is safer than failing miserably! Now, consider the alternative: you realistically assess the risks involved, plan for them and start your own business. You embark on an exciting journey when you become your own boss, take control of your life, and grow a super successful business. This is just one example of how fear of risk can hold you back from great things. Action steps Assess and evaluate risks Identify your desired outcome. Let's stick with the example of starting your own business. Realistically and honestly assess the risks related to the outcome. In this case, they could be using your savings for capital, taking out a loan and changing interest rates or liabilities or hazards related to your product. I would also include the risk of not making any income from the business for a few months until it's up and running. Weigh the desired outcome (establishing a successful business) against the risks involved and honestly assess the possibility of these risks really happening. You'll most likely find that the outcome or goal is worth the risks. Assessing possible risks and putting them into proportion usually shows you that they're not as bad as you imagined, not likely to happen or if they do, can be managed. Plan for risk When you've identified all the possible risks, create a risk management plan for each one. This will give you tremendous peace of mind and confidence because you're mentally prepared and your back is covered. Having a risk management plan or a plan B will arm you with the tools to immediately take action to mitigate or eliminate risks with the least possible losses. Oftentimes, many of the imagined risks never come to pass but having a plan B is one of the most powerful ways to break your fear of risk. Set clear goals Always define your goal or goals clearly and factor in the potential risks. Include sub-goals of steps you need to take to avoid risk. Your goal map should include benchmarks or timeframes where you stop and assess your progress to ensure that all is on track and to make modifications if something seems to be heading towards a risk. 2. Fear of Failure Failure can have tangible repercussions such as material or financial loss as well as emotional consequences such as the loss of reputation, respect, and self-pride. In most cases, the emotional associations come into play more to hold us back. Failure is associated with negative qualities like incompetence, inexperience, poor skills, low intelligence, and other qualities that cause emotional distress.

Table of Contents Foreword . 3 The Biggest Mistakes .............. 5 A Mistake ............ 5 How do You See Your Business? ............. 7 How You See It .... 7 What is Your Business Plan? . 10 Direction ............ 10 Creating and Establishing Your Plan ..... 12 Your Road to Success ........ 12 Taking it Further .... 15 A Broad Outlook 15 Don't be Afraid to get Help ... 18 Take A Good Look ............. 18 Stop Buying Everything and Keep Your Cash ........ 21 Forums and Products ........ 21 The Next Steps Moving Forward ........... 23 Ramping It Up ... 23 Final Words ........... 27 Sample Content Preview The Biggest Mistakes In my experience, likely the biggest single issue that internet marketing fledglings have when they decide to attempt marketing or making cash on the net is that they come at this business from totally the wrong angle or position. Whilst a few individuals who have previous business experience approach the concept of working in the same way as they approached their prior business ventures, the vast majority don’t. It's therefore no coincidence that these individuals are commonly the ones who are most likely to bomb. Let me ‘paint’ a fairly common scenario so that you may see why this occurs. Individuals who begin trying to earn cash online for the first time do so because they require additional cash. Whether this is because they have to replace the income that they have lost as a result of a job loss or whether it's to yield a supplemental revenue to pay for holidays, better Christmas gifts for the youngsters or whatever, the fact is, they need cash. A Mistake Now, let me say directly that if you discover yourself in the same state of affairs, there's nothing per se wrong with turning to the internet to yield the extra money that you need. Indeed, as pointed out in the institution, there are so many benefits to running a net-based business that if you don’t have any other more obvious lucrative opportunities available, utilizing the internet to generate additional revenue makes a lot of sense. However, coming at the notion of making cash from the net with no other parameters, guideposts or controls than a vague belief that you’d like to make some extra cash is an almost sure recipe for calamity for one simple reason. The lucrative side of the internet is a veritable jungle inhabited by thousands of different products all competing for your attention and your cash. Every one of these products will brazenly proclaim that they're the key that you require if you're to unlock your internet fortune. Additionally, a lot of them will make ridiculous, bizarre claims about the amount of cash you may make that will inevitably turn the head of an internet marketing fledgling who sees these claims for the first time. The fact is, there are 100s of internet marketing products which range in caliber and effectiveness from being outstanding to horrifying. And naturally, as a internet marketing beginner, it's inconceivable to sort the wheat from the chaff without spending cash on products like these. It's therefore all too easy to make expensive errors that mean that you end up spending cash on the net, instead of earning it. Wasting cash in this way (unavoidable as it might be) is an error that will derail your marketing career before it's even got decently started. You consequently need to think long and hard before you start spending cash, as once you have got the mental side of internet marketing crystallized, the rest becomes relatively above board. The beginning thing that you have to do is to identify precisely what it is that inspires you, or what it is that's driving you to run your own internet business. As suggested earlier in this chapter, it might be because your career has gone so you've no choice or it may be to put extra money in the bank for the luxuries of life like foreign vacations, a new car or even a new house. Whatever it is, you have to identify this ‘driver’ as each and every day when you're actively involved in running your business, you have to keep this motivational component in the forefront of your brain as this enables you to remain motivated and centered. As a matter of fact, what I'd advocate is that if the motivation behind your business activities is something that may be pictured, then why not add a picture of whatever it is that's driving you to the wall behind your monitor or on the whiteboard that you utilize for business planning? For instance, if its better vacations that you’re working toward; why not place exotic beach scene pictures in a place where you can't avoid seeing them each morning or evening when you begin work? If its toys for the children’s Christmas Day, utilize family pictures of Christmases past for precisely the same purpose. This helps as regardless how thorough your business plan is, you can't anticipate or foresee each possible eventuality. The unforeseen will occur (e.g. you’re half way through creating a video and your computer crashes) and when it does, it's often exceedingly frustrating and irritating. Bearing the motivation in your clear line of sight will help you get over those times when it may be a bit hard to keep going as it won't allow you to forget what got you began in the first place.

Sample Content Preview Vegans prefer instead to support businesses that promote ethical treatment of animals. They want to allow room for the world to create better practices that take the needs and welfare of animals into consideration. They use products, like make up and hair care products, that have not been tested on animals. They don’t eat foods that are made from animals or animal byproducts, such as milk or eggs or other dairy. This can be a huge choice to make. Going vegan is about far more than just a diet choice. It is a change in lifestyle. It means going for products that most of the time end up being far more expensive than commercially made and mass produced items that do not take animal welfare into consideration. A vegan supports the idea that we can build an economy without killing animals and exploiting them as resources. And it can change everything in their lives if they are truly devoted to this cause. Don’t let that intimidate you. While it may sound like a lot of work, going vegan is easy once you have made the switch. Any change in lifestyle is an adjustment. Going vegan simply requires more research to be made and, at times, a little bit more of an investment in certain products. But to those who are passionate believers in supporting ethical treatment of animals, or who simply want to be more environmentally conscious or alter their diets, it is a simple switch. Going vegan can even be seen as a political stance. There are vegans out there working to change the laws to favor ethical treatment of animals, and there is promise that some things may change for the better. However, it is a gradual change and not one that a whole lot of people find important. That is why every choice we make can make a difference. Money talks, and in supporting places that are aligned with our ideals and moral codes, we can begin to slowly shift the principles that companies adopt in order to favor the majority. And that’s a great win for vegans! While it seems like a great choice to support the ethical treatment of animals, sometimes you may feel like it is a very daunting task. You have to put a lot of work in to decide the kinds of foods you want to eat and the practices that you want to support. Then you have to determine whether or not you have what it takes to stick with it, so that it isn’t just a novelty but an actual lifestyle choice. Being vegan is very rewarding. But it does come with some sacrifices. Those special home cooked meals that you grew up loving and enjoying may no longer be an option. Some of your family and friends may not understand the importance of the choice you have made and could take it personally that you no longer are able to eat their cooking. Others may presume that just because you changed your diet, that you might expect them to change theirs as well, and they could resent you because they could think you are judging them for not having the same convictions that you do. It can be rough being a vegan, but there are some ways that it is even more rewarding than it is difficult. You have the satisfaction of knowing that every dollar you spend is going to support a cause that you care about. You have the pleasure of knowing that you are not consuming an innocent life to sustain your own when you can just as easily live off of a plant-based diet. You can live your life without guilt on your shoulders when you hear about the deplorable conditions of factory farms and other unethical places that utilize animals for their own gain without taking their pain and suffering into consideration. Most importantly, you know that you are sticking with a choice that is important to you and will never have to go back to living in ignorance again. you are actively taking part in a choice that is slowly but surely making the world a better place, one animal at a time. That isn’t to say there is something wrong with you if you decide that being vegan isn’t a choice that is best for you. Even if you are a meat eater, that’s fine. Nature intended us to be omnivores, and there’s nothing wrong with choosing the lifestyle that best fits you. However, if you are concerned about the ethical treatment of animals, there are options to find ethically grown meat and eggs that are laid by chickens that are fed natural foods without hormones in them and allowed to roam the farm freely, just as nature intended. You do not have to feel stuck being all vegan or nothing. You can still make sound choices about the foods you eat that allow the animals in these situations to have as much freedom as possible before their slaughter.