Table of Contents Table Of Contents 2 Facebook Advertising And Your Business 3 Facebook Advertising Helps 4 Does SEO Still Matter? 5 Will This Work For You? 6 “Likesumers” 7 Your Profile Pages is Your Friend! 8 The Works 9 Getting Started With Facebook Ads 11 How Facebook Ads Work 11 A Case Study: Zynga’s “Farmville” 13 The Importance of Planning… and Facebook Users 16 Getting Down to Business 17 The Facebook Platform 17 Facebook Ad Creation – The Process 18 How Should I Target my Facebook Ads? 21 What’s the Deal with Facebook Beacon? 22 Facebook Followers “Like” you 24 Do Keywords Matter? 24 What Type of Things Can I Advertise? 25 Should Facebook Ads Replace Google AdWords? 26 Sweepstakes and Contests 27 Facebook Social Ad Branding 28 Facebook Marketing Solutions 29 Facebook Pages 30 Making the Most of your Facebook Page: 30 Facebook Groups 33 Facebook Ads, Good, Bad, and Ugly 34 9 Facebook Ad Mistakes 36 The Privacy Issue 38 Let’s Recap 39 Ad Reactions 39 Likesumers Followup 40 You Did It! 40 Sample Content Preview Facebook Advertising And Your Business An estimated 50 percent of active Facebook users take the time to log into Facebook each and every day. That’s some 200 million people coming to this site daily. The amount of time people spend on Facebook means there is an advertising goldmine waiting for you. Just think of all the new people you could expose your brand to with very little effort. Facebook isn’t a site that people login to and leave right away. As of July 2011 an estimated 700 billion minutes are spent by users on the site each and every month. This means a lot of time clicking through pages and gaining exposure to ads and plenty of other materials. Here are a few FB Stats. More than 500 million active users 50% of our active users log on to Facebook in any given day Average user has 130 friends People spend over 700 billion minutes per month on Facebook This is Global reach! If it’s your intent to market to a global clientele, Facebook is the place to turn for assistance. This site has 70 different translations available for just about every country on the map. In fact, an estimated 70 percent of the site’s users are living outside of the United States. This means Facebook advertisers can target people living just about anywhere in the world or they can attempt to reach them all with a broad-based campaign. Facebook’s overall monthly usage statistics make it one of the biggest players on the Internet today. If you’re ready to give up on Adwords, Facebook has the exposure your advertising needs to capture attention, siphon traffic in your direction and help you realize your sales goals.

Table of Contents Table of Contents 2 Using Reviews To Cash In With Affiliate Marketing 3 Amanda’s Secret 5 But Does It Really Make You More Money? 6 Is It a Lot of Work? 7 JV’s and Super Affiliates 7 Section 1: Guide to Clickbank Review Blogging 9 ClickBank Review Blogging Overview 10 Affiliate Marketing 11 The Set Up Mechanics 11 How Many Blogs? 13 How to Choose Subjects with High Returns 14 Picking the Winners 16 How To Find Niches and Products 21 Pen Names, and How to Use Them 24 Section II: Writing Reviews That Sell 24 Elements of A Good Review Post 26 Your Post Headline 28 Your Introduction 29 Pros and Cons 31 How it Works 33 Proof 33 Conclusion 34 Your Call to Action 35 More About Keyword and Niche Research 36 So What about the FTC? 41 ClickBank Secret Strategies 42 Sample Content Preview Using Reviews To Cash In With Affiliate Marketing Writing reviews can put some serious cash in the bank if you make it work for you, 24 hours a day 7 days a week. I want to teach you to focus on ClickBank’s marketplace as your source for content and cash when writing reviews for your blog. There are many excellent reasons to do this – both for your readers’ sakes and for your own affiliate marketing success. For one thing, ClickBank product quality can vary widely. People need a “guide” to get them safely past the duds to find targeted products they really need. Anyone who can deliver rapidly becomes an “authority” – which is the fast track to turning yourself into a sought-after super affiliate. In order to do this, however, you need to know how to get past those duds yourself. I cover more than just blog posts as a review delivery method in the report you are reading now. You can use other media too, to bolster your efforts, and that’s just one of the topics I cover, too. You’ll need a checklist of all the ingredients to include in a review, in order to generate click-throughs that lead to sales. I don’t stop there – I break each element in the checklist down to make sure you don’t miss a trick. As you read you’ll find out tips like: 1. 4 different but equally effective methods of creating that all-important review post headline 2. A simple way to get your readers to relate 3. How to handle images – where and how to place them (and when and why you should) 4. 3 ways to provide “proof” – and the way to tell your readers how the product you’re reviewing works, without spilling all the creator’s secrets Mind you, one of the biggest complaints about ClickBank affiliate marketing lies in finding the right products, yourself! I’m going to share my easy, foolproof ClickBank product research secret – it’s simple, instant and it won’t cost you anything, unless you choose to upgrade (and you really don’t have to, at all!)

Table of Contents Chapter 1 – A Support System 4 Just Starting Out In Online Marketing? Start Out Right 4 Standing Out In the Crowd 4 Just Sell Only And You’ll Suffer 7 Don’t Build A Contact List Just To Sell To 7 Chapter 2 – Star Support 11 Chapter 3 – No Cost Options 15 Free Support Desk Software Example 1: 15 Active Desk Cons 16 ActivDesk Pros 17 More Is Not Necessarily Better 18 Free Support Desk Software Example 2: 18 Free Support Desk Software Example 3 – Hosted 20 Not All Free “Support Desk” Systems Really Free 20 Chapter 4 – Systems That Cost 22 They Host – You Pay Monthly 22 You Host – Pay One Time 22 Chapter 5 – Relationship Management 24 What is Help Desk Automation? 25 The Key Benefits for Your Company 26 Does Your Business Need Support Desk Automation? 26 Common Help Desk Automation Features 27 What to Look for When Choosing An Automated Solution 28 10 CRM Help Desk Software Vendors 28 TechExcel 29 FrontRange 29 ScriptLogic 29 Numara Software 29 Epicor 29 Soffront 29 EnterpriseWizard 29 PhaseWare 29 BMC Software 29 PS’Soft 29 Chapter 6 – Social Media Integration 30 Significantly Reducing Customer Support Tickets 30 What Is The Real Power In Web 2.0? 30 A Customer Support Gold Key 31 Chapter 7 - Setup 34 On A Shoe String Or No String Budget? 34 Let’s Talk Planning And Options 34 Getting All the Necessary Tools In Place 36 The Basics 37 Some No Shoe String Budget Options 41 3 Free Support Desk Systems 41 Some Shoe String Budget Options 42 3 Moderately Priced Paid Support Desks 42 Three Ways To A “Live Help Online” Work Around 43 Second Option 44 Chapter 8 – Go For It! 47 First A Word About Private Label Rights Products 47 Don’t Give Your Customers Away 47 Finding Products To Sell That Compliment Yours 49 Purely Hypothetical Example 1: 50 Sample Content Preview Chapter 1 – A Support System Just Starting Out In Online Marketing? Start Out Right If you are just starting out and are only making a few sales a week, you can probably handle your product support inquiries through your email. Certainly the decision to move to a support desk may become necessary even if you are only making a few sales, if your product requires technical support. However, consider that the longer you put off getting your own support desk set up, the longer you look less professional as compared to your competitors that do have a support desk. Standing Out In the Crowd Let’s face it; in today’s competitive Internet marketplace, businesses large and small need to provide more than just quality products and services to attract and retain customers. In order to differentiate themselves and stand out amongst their competitors, they need to deliver world-class service and support, going the extra mile to ensure customer satisfaction and build customer loyalty. For many businesses, the support or help desk is the “front line”, serving as the initial contact point for prospect’s pre-sale and customer’s post purchase questions and problems. If you take a look around at most, (If not all), of the BIG Internet marketers (The so called ‘Guru’ crowd), and their sites, you’ll notice one major thing they all have in common. They use a support desk. The reasons for this are many...

Table of Contents Chapter 1 – Getting Press 5 Examples Of My Press Releases That Reached Number One Position In Google.com 5 Example 2 7 What These Examples Have In Common 7 Using SEO With Press Releases 8 Keyword Density 9 Why Use Press Release Services 9 What A Press Release Service Costs 11 How To Write A Good Press or News Release 11 Headline Or Title 12 First Paragraph 12 Following Paragraphs 13 Contact Information 13 Additional Information 13 Using The Pound Signs ### 14 Chapter 2 – The Wire Of The Web 15 The Secret Method I Use 15 Choosing The Perfect Headline To Attract Traffic 15 A Must Do In The SEO Optimization Tracks 17 The Event box: 17 Related Links: 17 When Can I Expect Results? 18 Most Important Tips About Writing Your Press Release 19 IMPORTANT TO NOTE: 19 Examples Of Press Release Intros I’ve Used 20 Example 1: 20 Example 2: 20 Example 3: 21 Example 4: 21 Example 5: 21 Example 6: 21 The Second Paragraph Of Press Release 22 Example 1: 22 Example 2 : 23 Example 3 : 23 Example 4 : 23 Ending The Press Releases: 24 Example 1: 24 Example 2: 25 Example 3: 25 Example 4: 26 Tip : 26 FREE Press Release Wire Services 27 1. The Open Press 27 2. Newswire Today 27 3. My Free PR 28 Other Ways To Attract Traffic 28 Article Directories 29 Use Blogs 29 Join A Social Networking Site, Or Two 30 Learn About Social Bookmarking 30 Many, Many More Ways 30 Chapter 4 – Making Money 32 Google AdSense 32 Bidvertiser.com 33 Pay-Per-Click Every Time 34 Lists Highest Bidders First 34 Competitive Bidding Increases Over Time 34 Customized Ads 34 Block Unwanted Ads 34 Performance Tracking 35 Automatic Payout After Reaching $10 35 Direct Sales 35 Affiliate Sales 36 Other Sources For Monetizing Your Site 38 Chapter 5 – Where’s The Niche? 39 Brainstorming Potential Niche Markets 39 The Google Keyword Tool 41 Check Who Your Competitors Might Be 42 Demographics 44 The Goldilocks Principle Of Niche Development 45 Some Great High Paying Niche Ideas 45 Chapter 6 – Search Engine Optimization 47 Choose Familiar Words 47 Choose Words That Follow The Goldilocks Rule 48 Start Small 48 Geography Helps 48 Overlap Keywords 49 Don't Focus Too Much On Density 49 Test Your SEO Results 49 Have A Main Keyword Chosen 49 What You Need To Know About Good SEO Writing 50 How To Make Awkward Keywords Sound Natural 51 Google Stop Words 51 Punctuation is also ignored 51 Or, if you are using stop words: 52 To Spell Or Misspell, That Is The Question 52 Sample Content Preview Chapter 1 – Getting Press Now, that we've simplified the concept of arbitrage for you, let's start with the first part of the system; attracting traffic to your sites. Although there are other methods, we're going to focus on press releases for the purpose of this chapter. A press release is something a company or individual sends out to notify others that there is something new or news worthy going on. Generally, news media’s are hungry for new content and press releases are one way for them to focus on timely information that might be of interest to their readers. So, press releases aren't just like articles you put into an archive directory. They have great potential to land in mainstream news media stories and to be passed along as current events. Many people spend tons of money and countless hours trying to work out Search engine optimization, however we all know that certain search engines prefer certain 'content' against any other websites. Amongst the preferred content of top search engines is Press Releases. We will delve into the issue of how we can easily tap into this resource and drive tons of traffic to your websites.

Table of Contents Chapter 1 – Locating Trends 4 What's Hot Online Changes At Light Speed 4 Vision And Planning Can Put You On Top 5 Planning Pays Big Dividends 6 One Hour A Day Can Make It Pay 7 Getting Organized From The Get Go 8 Tools You Will Need 9 The FireFox Web Browser: 9 Free Service Account's and Tools You Will Need 9 A “My GOOGLE” Account: 9 Login Database Tool 10 Use Gmail for all Your Hot Trends Projects E-mail 11 Organizing Your Trends System 11 Browser Set Up 13 Setting Up FireFox 13 SEO for FireFox Add On 13 Google Tool Bar for FireFox Add On 13 Don't Get Carried Away 13 Now Set Up Your Bookmarks Toolbar 14 Loading Your Hot Trends Tab 18 Hot Trends 19 Insights 19 Checkout Trends 19 Google Sets 19 Google Alerts 19 YAHOO! Buzz 20 YAHOO! Buzz Log/Index 20 Loading Your Blogger Tab 20 Staying Organized 21 Always Be Prepared To Take Advantage 22 It's More Than Just Record Keeping 23 Chapter 3 – Using Google 25 What Are Hot Trends? 25 The Bandwagon effect 25 Here is How Google Hot Trends Works 27 What Is YAHOO! Buzz 28 Using Both To Make Money 29 Chapter 4 - Research 31 Picking A Hot Trend 31 How HOT is the trend? 31 When or If the Trend has Peaked 31 Can It be Monetized? 32 How long is the hot trend likely to stay hot 32 Researching Hot Trends Attitude 34 How You'll Make Money with Your Hot Trend Blog 35 Lets Complete Our Research On Jessica 35 Pay Per Click Systems 36 Amazon.com 38 Ebay 38 Other Affiliate Programs 39 Blogging A Hot Trend 42 Hot Trend Blog Content 44 Your Blog Post - Entering Your Post 44 (SAMPLE) 45 Nothing Fancy 46 Setting Up PPC And More 47 Sample Content Preview Chapter 1 – Locating Trends What's Hot Online Changes At Light Speed New Internet marketing tools are coming online each and every day. Why should you care? Mainly because these new marketing trends and tools can have a dramatic impact on your online traffic, leads and sales. So much so, your online competitiveness can greatly depend on you finding and using these new marketing tools before everyone else does. As Internet marketing grows more and more lucrative, it is becoming more competitive each day, so staying on top of what's happening in the industry has become vital to your online success. More importantly, if you're a full-time marketer like me, your livelihood will largely depend upon you being able to keep on up with of all the new ways of marketing on the web. Again profiting from hot trends is only one of the newer ways you can leverage the power of the Internet. And as new ways to make money come online, others go by the wayside. There is no way to tell how long one money making method will last when it may be replaced by another.

Table of Contents Chapter 1 - Radio Shows 4 What Free Talk Show Services Are Available 4 Before The Pros and Cons Of Each 5 TalkShoe Live - Pros and Cons 5 Blog Talk Radio - Pros and Cons 6 Paid Internet Talk Radio Studio Services 6 Chapter 2 – The Best Service Out There 8 Sign up: 8 New Hosts; TalkShoe Step-By-Step Instructions 10 Sign In: 11 Recovering Your Username and/or Password: 12 Creating and Scheduling Your First Call: 12 Creating a New Call Series: 12 Creating a New Episode: 13 Accessing Any of Your Call Series 13 Starting Your Call/Show: 14 Running Your Call/Show: 14 Tell Callers How to Reach Your “Shoe”: 14 Changing a Call Series from Private to Public 15 Changing an Episode Date, Start Time, Title, or Description: 15 Chapter 3 - Preparation 16 Using The Listener/Participant Invitation System 17 Chapter 4 – Practice Makes Perfect 18 Get 3 To 5 Friends To Join Your Rehearsal Call (Or More) 18 What You Should Test During Your First Rehearsal 18 Can You Hear Them? Can They Hear You? 18 Making Your Talk Show Control Board Your Friend 19 Recording Solo Practice Calls 19 Muting and Un-muting Callers 19 Practice using the Control Panel Chat System 19 Chapter 5 – Fearless Presentations 20 Preparation Is Key 22 You Can Practice Live All You Want Live For Free 22 Plan Your Rehearsals But Keep Them Simple 23 Free Teleprompter Available 23 Standard Format For I-Talk Shows 23 Chapter 6 – Dealing With Crowds 28 House Rules - Laying Down The Law 28 Opening Your Call With All Callers Muted 30 The Potential For Irate Callers Is An Unknown 30 Managing Your Talk Show From Anywhere By Phone Only 30 Chapter 6 – Running The Show 31 To Produce Yourself Or Not 31 Adding Music and Sound Intro's With vEmotion 33 Using Soft Phones (VoIP) to Host Your Show 33 Chapter 7 - Organization 35 Planning Your First Live Show 35 How To Find And Prep Your Guest Expert 35 Discovery Call 37 Send The Pre-Interview Call Agenda 38 Be On Time For The Pre-Interview Call 39 Preparing For Your First Live Show 39 Chapter 8 - Promotion 41 All The Normal Internet Ways To Promote A Site 41 Promoting Your Shows As Pod Casts 42 Low Cost – Now Cost Pod Cast Promotion & Marketing 42 What You’re Really After 42 So Lets Get To What You’re Really After 43 Knowing Your Features and Selling The Benefits 46 Listing Your Pod Casted Shows In Pod Cast Directories 48 Sample Content Preview Before The Pros and Cons Of Each Please understand these systems are free. This is the Internet we are talking about and the Internet is far from perfect as you well know. Both TalkShoe and Blog Talk Radio (BTR) will occasionally have technical issues that can be troublesome. However, when hosting on these systems, understanding your shows are not costing your $100.00 to $1,000.00 each to produce. They are free. You can take a look at each system’s Forums and see that indeed there are issues with each. However you will find far less complaints regarding technical issues on TalkShoe’s Forum than you will for Blog Talk Radio’s Forum over the last 30 day period. This may change, but as of this writing, that’s the way it stands. As well it has been my experience that TalkShoe out performs BTR on the technical front. I have interviewed 5 talk show hosts from BTR and TalkShoe. Both have their reasons for sticking with the system they are with.

Table of Contents 1. CPA Beginnings 2. Offers 3. Generating Cash 4. Networks 5. Systematizing Sample Content Preview CPA Beginnings Right now, about 80% of internet advertising falls into traditional categories such as PPC. This means that so far only about 20% of advertisers have started some sort of CPA program, but these numbers are quickly changing. That's because CPA is rapidly becoming the most effective way for publishers and advertisers alike to make money, especially in this difficult economic period. Drastic conditions require new and innovative strategies for tackling the consumer market. Why Are CPA Networks Booming? CPA network offers provide advantages to both the publisher and the advertiser in a tough economy. Many consumers aren't willing to buy things as easily as before, and so pay-per-sale offers are harder to convert for publishers. However, a consumer might be more willing to hand out information that an affiliate advertiser can used to market to them later, and that provides some value to the advertiser, too. So publishers find a CPA offer is easier to convert into income in a recession and an advertiser finds that he can still build a great contact list and get visitors more involved in his products and services by using a CPA offer.

Table of Contents 1. Social Media A to Z 2. The Networks 3. Drilling Down Specifically 4. Social Video 5. Live Socializing 6. Visual Socializing 7. Wrap Up Sample Content Preview Social Media A to Z As promised, this section is going to introduce you to social bookmarking which is going to be one of the ways that you truly start increasing traffic to your website. You’ll find a ton of introductory information as well as some intermediate discussion throughout this text. As I mentioned in the introduction, make sure that you read this section so that you can gain the most benefit from this book. Social bookmarking is based on the concept of sharing information on the web, and has evolved rapidly with the growth of the internet communities and interactive sites. As more people turn to websites to learn, research, and even read the latest news, the ability to track and monitor this behavior is becoming even easier. Collective intelligence is leading the wave of sharing information based on specific keywords and subjects, and can help marketers and business owners in many ways. Today’s social networking sites are incorporating many social bookmarking elements into the platform. This allows users to learn even more about each other, and is engaging people online by building communities, opening up new networking channels, and giving marketers and business owners a chance to track behavior. The Wikipedia definition for social bookmarking states: "an activity performed over a computer network that allows users to save and categorize a personal collection of bookmarks and share them with others. Users may also take bookmarks saved by others and add them to their own collection, as well as to subscribe to the lists of others. - a personal knowledge management tool." Each social bookmarking site is designed differently, but ultimately allows users to create a profile, update their preferences, and share this information with friends and family. Since they are creating this growing network of information, a pattern of tastes and preferences is established—and made publicly available.

Table of Contents Contents Getting Content Content Monetization Content Management Social Activity The News Factor Social Bookmarking Sample Content Preview Getting Content This chapter is meant to act as a guide for helping you create content for your site. You will also learn some of the secrets of the trade when it comes to “content acquisition” that allows you to add content to your site that you didn’t even write yourself. Let's say you have decided to start your first article for your Content Site site. You have decided to make it a general article, an overview about parrots. You have two options here. You can do up an outline, do the research and write it yourself, or you can use an article directory. An article directory is, in plain English, a source of well-written original articles that are free for the printing on your web Content Site. What a time saver! Here's an example of a parrots article from an article directory that you could use on your parrot Content Site. This will give you an idea of the quality and detail of articles you could source for your site. You will notice the article has a good overview of some of the areas you wished to cover in your map. A word about article directories. With some of them you cannot alter content and must use all links mentioned in articles. You must also leave the author's name on the article. This may work for you so long as it is a quality article, as your whole point is to provide good parrots information for your parrot Content Site site.

Table of Contents 1. Using Clickbank 2. Preparations 3. CB How To 4. Reputation Management 5. Pros & Cons 6. The World Of Social Media 7. The Active Internet 8. How To Be Social Sample Content Preview USING CLICKBANK The purpose of this section is to help you decide if, in fact, Clickbank is going to be a good match for your business needs. Make sure you read this section very carefully. In the world of affiliates there are affiliates, vendors and brokers – all of which have their pro’s and con’s to consider when it comes to whether the offerings they have are a good match for you and your web sites. All affiliates have a contract or agreement of terms which you should review and understand prior to entering any agreement, and most of these contracts detail exactly what each party is expected to do, how payment is made, and what responsibilities each party has to each other and the public. One of the biggest areas to be aware of and understand is who is liable for chargeback’s, fraud and other concerns that can arise when selling goods to the public. This is normally a very big hassle to most online companies and can drastically cut into the bottom line not to mention drive you crazy with constant interruptions to your workflow and daily tasks to deal with the errant cases. In cases like ClickBank’s representation all of management of the online product sales including refunds, collection of funds and handling disputes is taken out of your hands.