Table of Contents Table of Contents 2 1 Finding Product to Sell 4 Drop Shipping Basics 4 Finding Good Manufacturers And Wholesalers To Do Business With 5 Where To Look 6 Avoiding Scams 8 Foreign Or Domestic? 9 Types Of Sources 10 Type of Goods Available for Drop Shipping 11 Determining the Quality of Dropshipped Goods 13 Determining Shipping and Customer Service Quality 13 2 Managing Auctions 15 Creating Effective Auctions 15 The Look And Feel Of A Good Auction 16 Out-Maneuvering Your Competition In Saturated Markets 16 Value-Added Product 17 Bonus Materials 18 Staying Current With Auctions 18 Pulling Poorly Performing Auctions 19 Making Sure You Get Paid 19 3 Advertising 22 Search Engine Optimization and Auctions 22 Informative Articles 23 Good Pictures 24 Leaving Your Calling Card Everywhere 27 Link Trading and Networking 27 4 Shipping 29 Letting Someone Else Ship 29 Handling Backorders 31 Fair and Profitable Shipping Charges 32 Doing the Shipping Yourself 32 Labels And Addressing 32 Safe Packaging 33 Shipping Providers 34 International Shipping Extras 36 5 Monitoring Sales Progress 38 Metrics and Reports 38 Sample Content Preview 1 Finding Product to Sell Now that you're all set up to sell, you need to find the product to sell. This generally takes place in 3 basic steps: • Research the market segment you're interested in • Find manufacturers or wholesalers that can reliably dropship product for you • Select a few suitable products to sell that conform to your selected niche market Of course, there's a great deal to each of these steps, but it is very important that you take them in order, being very careful not to skimp on the first two. There are no fast and easy steps to researching and planning your business. By doing careful planning and research at every step, you can avoid the most common pitfalls of dropship selling. Drop Shipping Basics The basic premise of drop shipping is that you (and many others like you) are acting as a distributed sales force for manufacturers and wholesalers who either cannot or don't wish act as retailers. You will become virtual distributors for them, while they handle the physical order fulfillment and shipping, only. As such, dropshipping is lucrative for everyone involved.

Table of Contents TABLE OF CONTENTS 2 GETTING ORGANIZED 4 TREATING YOUR BUSINESS LIKE A HOBBY CAN BE DAMAGING 4 BELIEVING THERE IS NO WORK INVOLVED 7 YOU WILL NOT GET RICH QUICK ONLINE 8 KEEP YOURSELF FOCUSED AT ALL TIMES 9 GETTING “IN THE KNOW” 12 WITHOUT EDUCATION YOU WILL NEVER ACHIEVE SUCCESS 12 UNPRODUCTIVE ACTIVITIES THAT WILL HINDER YOUR BUSINESS PROGRESS 13 WAYS YOU CAN EDUCATE YOURSELF FOR YOUR BUSINESS SUCCESS 14 BE SELECTIVE AND DON’T WASTE YOUR MONEY 17 GETTING EXPOSURE 20 YOU HAVE TO KEEP GROWING YOUR BUSINESS 20 TARGETING YOUR MARKET 21 BUILD A LIST 23 HOW TO BUILD A LIST 24 DON’T USE THE WRONG FORMS OF ADVERTISING 25 GETTING CONSISTENT 27 LACK OF MOTIVATION 29 TO SUCCEED WITH AN INTERNET MARKETING BUSINESS 31 MOTIVATION 31 GOALS 31 PERSISTENCE 31 CONSTANT LEARNING OR EDUCATION 32 ADVERTISING 33 WORK HARD AND SMART 33 PATIENCE 34 GETTING FINANCIALLY ACCOUNTABLE 36 WHAT YOU NEED 37 WHAT YOU DON’T NEED 40 SPEND MONEY ON ADVERTISING NOT USELESS TOOLS 41 Sample Content Preview GETTING ORGANIZED When you have an internet marketing business the worst thing that you can do is to treat that business as a hobby. People who treat it as a hobby will never be very successful. You have to take your internet marketing business or any business for that matter very seriously. This means that you have to work hard to make it successful. You can work whenever you want to but you will have to work at it. No one can make your business successful except you. There are too many people who start a business and then treat it like they would their favorite hobby. They don’t understand why they are not getting the results that they want. A Business has to be treated very seriously. When you have a brick and mortar business you would definitely not treat it like a hobby because you know how much it cost you to get it started. So why would you treat your internet business any different? Even if it doesn’t cost you a lot to get started you still have to think of it just like you would any other type of business. This is one big mistake that a lot of people make but don’t even realize it. So your best bet is to start out treating it like a business and continuing in that fashion. That way you will not be making the same mistake that a lot of people do.

Table of Contents Embracing The Online Enviroment 4 Niche Sites 4 Google Keyword Tool 6 More About Blogs 7 Websites 8 Forums 9 Email 10 Long Term Business Ideas 11 Target Hot Markets 11 Create An Automated Sales System 11 Create Self-Perpetuating Communities 13 Get As Many Affiliates As Possible 13 Offer Free Items Frequently 14 Monthly Subscriptions 15 Good Ol' Marketing 16 Wash, Rinse, Repeat 16 The Art Of Persuasion 17 Learn The Art Of Attraction 18 Change Your Marketing Mindset 19 How Much Are You Worth? 20 How Much Is Your Customer Worth? 22 Simple Things To Remember 22 Creating A Personal Connection With Potential Customers 24 The Elements Of A Good, Persuasive, Story 24 Using The Five Elements In Your Sales Page 26 Use The Power Of Imagination To Sell 27 Drama And Controversy 27 The Story Of Your Sales Page 29 The Coveted Offer 30 When No Means Yes 30 How Just ½ Hour Of Time Can Produce Results 31 Be Prepared At All Times 31 Be A Copy Cat 33 Who To Copy 34 Sample Content Preview Embracing The Online Enviroment The Internet is a tool, a highly effective tool for mass marketing. However, you have to understand the technology to make it work for you. Hopefully, you have had enough exposure to the Internet on your own to recognize some of the terms like forums, websites, blogs, and email. Every day new technologies arise that can be helpful to you in your marketing campaign, but these will be the pillars of your campaign. You are going to take various elements available to create a network of marketing that brings in people from various places on the Internet to your offers. To do that, you have to be aware of each of these elements and how they work. Then, in Chapter 5, you will be told how you can put them all together to make a system that continues to work 24/7 to churn money for you as long as your sites are up. Niche Sites The first thing you want to do is start to create niche sites. A niche site is one website that is targeting a particular product or market segment and is fully devoted to that enterprise. You don't want a site that sells everything to everyone because buyers will become confused with all the different offers. You want a website that is carefully built to target the type of audience that buys your products or services. How do you do that? Can you control who ends up coming to visit your website? Again, on the Internet, this is a whole lot easier than it sounds. You have to remember that the #1 way people get to sites is through the search engines. Search engines like Google also have immense resources to help you generate copy that targets your niche and will show up as a result in the search when someone is looking for that particular product or service. So, you don't have to control the person coming to visit your site at all!

Table of Contents GETTING SETUP 4 BLOG PLATFORMS: AN INTRODUCTION 4 CHOOSING THE RIGHT BLOG PLATFORM FOR YOUR BUSINESS 4 BASICS OF BLOG SETUP 5 USING BLOGGER 6 Steps to Create Your First Blog Post with Blogger 7 USING WORDPRESS 8 Steps to Create Your First Blog Post with WordPress 9 USING TYPEPAD 11 OTHER CONSIDERATIONS 12 HOW YOUR BLOG SHOULD BE ORGANIZED 13 LAYOUT AND BASIC COMPOSITION 14 PICKING APPROPRIATE COLOR THEMES AND PALETTES 15 CHOOSING THE NUMBER OF COLUMNS 17 FONT STYLES AND YOUR BLOG 18 FORMATTING TEXT 18 DESIGNING A CUSTOMIZED BLOG TEMPLATE 19 A FEW NOTES ON SQUARESPACE FOR A CUSTOMIZED BLOG 20 WHY A FREE TEMPLATE MIGHT BE A BETTER CHOICE 20 BLOG LAYOUT AND PAGEVIEWS: UNDERSTANDING THE CONNECTION 21 BUILDING SOCIAL AUTHORITY 22 ELEMENTS FOR CREDIBILITY: WHAT YOUR BLOG MUST HAVE 23 BLOG CREDIBILITY AND SEO 29 HOW VISITORS DETERMINE CREDIBILITY 29 GETTING THE WORD OUT 32 DEVELOPING RELATIONSHIPS WITH OTHER BLOGGERS 32 TOP BLOGGING COMMUNITIES 33 BRAND IDENTITY AND ITS VALUE FOR BUSINESS 36 SUMMARY OF MARKETING ESSENTIALS FOR PROMOTING YOUR BLOG 37 PROMOTION AND PUBLICITY 42 DEVELOPING BLOG CONTENT THAT WORKS 42 USING TAGS CORRECTLY 46 CATEGORIES VS. TAGS: KNOWING THE DIFFERENCE 46 TYPES OF TAGGING 47 LEARNING FROM TAG CLOUDS 48 THE BUILT-IN SEARCH BOX 48 HOW DO I IMPLEMENT TAGGING IN MY BLOG? 48 TAGGING AND MARKETING: EFFECTIVE MARKET RESEARCH 50 Sample Content Preview Getting Setup Blog Platforms: An Introduction Setting up your blog will require a little research and review; you’ll need to consider the factors of cost, the time and skills you currently have, and your readiness to learn some new software. Almost all blog software is very easy to sue and offers a variety of plug-ins and other resources to make yours unique. You don’t necessarily need to hire a professional or specialist to start publishing; most blogs can be setup with a few hours, and you can learn how to use them as you go. We’ll discuss how to make use of today’s leading blog platforms. The three most widely used platforms include: • WordPress • Blogger • TypePad Choosing the Right Blog Platform for Your Business You’ll find a number of free and low-cost fee-based blog platforms available, and most of them use a simple text editor box for publishing. The cost differences vary depending on the type of blog you are running; if you are going to host the blog on your own domain, you will need to manage hosting fees.

Table of Contents Chapter 1 The Beginning 4 A Short History of Information Technology 4 The Hellenistic World 5 Early Programmable Devices 6 Communications and Information Storage 7 Information Technology Since 1980 8 Information Technology Today 9 Types of Information Tools and Media 10 Personal Computer 10 Storage Media 11 Internet Options and Communication 13 Chapter 2 Understanding BizIT 15 Assessing Your I.T. Needs 15 Desk and chair 16 Bookcase/Shelves 16 Table 17 Telephone (And Phone System) 17 Computer and Monitor 18 Printer, Copier, FAX Machine 20 Other I.T. Options 20 All Those Bells And Whistles; Do You Really Need Them? 21 Getting It Cheap 23 Chapter 3 Getting Organized 25 Setting Up Your Workspace 25 Organizing the Worktop 25 Peripherals and Office Supplies 26 About Wireless Technology 27 Getting Online 29 Dial-Up 29 Satellite 29 DSL 30 T1 and T3 30 A Word Of Caution 31 Networking: The Intranet 31 Sharing Printers and Programs 33 About Sharing Programs 34 Protecting Yourself And Your Business 37 E-mail Issues 38 Computer Care And Maintenance 39 Protecting The Hardware 39 Software Maintenance 41 Sample Content Preview Chapter 1 The Beginning When people hear the words "Information Technology," the first things that come to mind are computers and the Internet. It may also bring up words like "network," "intranet," "server," "firewall," "security," as well as more arcane expressions such as "router," "T-1," "Ethernet," or the mysterious and exotic-sounding "VoIP" (pronounced "voyp"). In fact, information technology is all of these things, and more. It's hardly new, however. Information technology is as old as the brain itself, if you think of the brain as an information processor. As far as I.T. being a science, even that goes back as far as the earliest attempts to communicate and store information. And that is essentially what information technology is: the communication and storage of information, along with the ability to process and make use of the information stored. In this chapter, we'll begin with a brief history of I.T., what it comprises today, and the different major types of I.T. systems available today. A Short History of Information Technology As human societies have grown in size and complexity, so has the need to collect, store and transmit information. While it could be argued that brains represent a form of “bio-information technology,” the Greek word...

Table of Contents Chapter 1 Why You Need Legal Counsel 5 Why Does My Business Need A Lawyer? 5 They Know the Drill 5 They Are Professionals 6 They Take Care of the Paper Work 6 They Keep Good Records 6 They Can Help You Avoid Trouble 7 They Can Help You Hire Others 7 They Are Available for Consultation 7 They’re Up On Financial Matters, Too 7 Chapter 2 Analyzing Different Lawyers 9 Business Lawyers 9 Business Litigators 9 Transactional Lawyers 10 Go For a Firm 10 Environmental Lawyers 10 Intellectual Property Lawyers 10 Labor and Employment Lawyers 11 Chapter 3 Where To Locate Quality Lawyers 12 Go To Those You Know 12 Hit The Web 12 Contact Your State Bar Association 13 Legal Assistance Services 13 Good Old-Fashioned Print Directories 14 Chapter 4 Judging Attorney Quality 15 Are You Comfortable? 15 Are Your Opinions Respected? 15 Do They Know What You Need? 16 Are They Flexible? 16 Have You Looked Around Enough? 16 Do You Know What They Will Be Doing? 17 Are They Open With Information? 17 Do They Get Back To You Quickly? 17 Are Their Fees Reasonable? 18 Chapter 5 19 Asking The Right Questions 19 Questions to Ask When You Meet 19 Do You Have Any References? 20 How Long Have You Been Practicing? 20 What Are Your Areas of Specialization? 20 Do You Have Specific Experience Related To What I Need? 20 Have You Ever Found Yourself Subject to Disciplinary Action? 21 How Long Will This Case Take? 21 What Sorts of Fees Will I Incur? 21 How Often Will I Be Billed? 22 Will I Be Charged For Phone Calls? 22 How Often Will You Keep In Touch? 22 Avoiding Bad Lawyers 23 Chapter 6 Building Rapport 24 Being an Effective Communicator 25 Be Courteous 25 Be Prompt 25 Be Specific 25 Evaluating the Work You Are Buying 26 Their Willingness to Talk to You 26 Presentation of Work Completed 26 Request Copies of All Paperwork 27 Their Ability to Follow Through 27 How They Notify You of the Timeline 27 How They Notify You of Your Options 28 How They Bill You 28 What to Do When It Doesn’t Work Out 28 Chapter 7 Specific Lawyers May Help You 31 When Do I Need A Specialist For My Business? 31 Why Are Specialists Beneficial? 32 They Understand Your Situation 32 They Have Focus 32 They Have Knowledge 33 Chapter 8 Research 34 Benefits of Getting Involved 34 One-On-One Legal Training 34 Gain a Better Understanding of Your Business 34 Save Money 35 How You Can Become Involved 35 Write Your Own Contracts 35 Research Your Legal Decisions. 36 Maintain Control 36 When to Back Off 36 Chapter 9 How To Find An Affordable Lawyer 38 Determining Attorney’s Fees 38 Types of Attorney Fees 39 The Hourly Rate 39 The Flat Fee 39 The Contingency Fee 40 Referrals 40 How Can I Save Money? 41 Don’t Be Afraid To Negotiate 41 Find an Expert 41 Take On Some of the Work 42 Hire Them as a Coach 42 Make Use of Your Time 43 Keep In Contact 43 Play Close Attention to Your Bill 44 Sample Content Preview Chapter 1 Why You Need Legal Counsel So you have a thriving business and you know what you’re doing when it comes to ensuring your company is legally sound, right? Without the advice of a professional, you can’t possible know for sure if your business is operating within the law and to the best of its ability. A lawyer can help you modify your business so that even the smallest details maximize your profits and increase your credibility. Why Does My Business Need A Lawyer? Businesses deal with legally binding contracts all the time. Because of this, lawyers are virtually a necessity in order to ensure each of your business deals are credible and legitimate. Not to mention, who wants to go to court because they think their contract holds up only to find out it wasn’t properly drafted. Your business needs a lawyer. It’s as simple as that. But in order to convince you of this, I’ve compiled several benefits of hiring an attorney for your company.

Table of Contents Table of Contents 2 Chapter 1 4 Adsense Money 4 How Does AdSense Know What Ads to Send? 6 Where do the Ads Come From? 9 Using AdSense for Monetization 10 Rules of AdSense 12 AdSense for Search 13 How Much Money Can I Make from AdSense? 13 Chapter 2 15 Once You Are Approved for AdSense 16 AdSense Block Locations 17 <li><a href="https://www.test.com/">Edit Me</a></li> 18 Graphics and AdSense 19 Chapter 3 20 AdSense Report Tab 20 AdSense Setup Tab 21 My Account Tab 21 Need More Help With AdSense? 21 Chapter 4 23 Forum Signature Files 23 Finding Forums of Interest 24 E-Mail Signature Files 25 Back-links Bring Traffic to Your Blog 26 Article Submissions 27 Press Release Submissions 28 Blog Directory Submissions 28 Comment on Other Blogs 29 Team Up With Other Bloggers 29 Chapter 5 31 How Does a Search Engine Work? 31 Search Engine Optimization 32 Stay on Topic & Post Often 33 Links 34 Keywords 34 META Tags 35 Ping 37 SEO and Marketing Your Blog 38 Sample Content Preview Chapter 1 Adsense Money AdSense is Google’s program which allows you to sell space on your website to host other people’s advertisements. Hosting AdSense ads on your website or blog is completely 100% free to you as the host and a great way to earn some money. How do you earn money with Google’s AdSense? Simple, every time someone clicks on an AdSense ad on your blog Google pays you. Someone clicking on your ad is called “click through.” Your visitor is clicking through your webpage to another webpage via the AdSense link on your website. Google pays you for these click through visitors because their advertising has successfully reached a visitor on your blog. You get paid because you agreed to host the ads and you provided good content which got a targeted ad and a resulting click on that ad. AdSense is a very popular way to monetize a blog because it is simple to set-up and use, especially on a blog which is hosted by Blogger. Why? The answer to that is simple; Google owns both Blogger and AdSense so the two have been programmed to work very well together. Google wants you to host their AdSense ads on your blog so they have made it very easy for you to ad the ad blocks, and has made it simple to make them look great and blend in with the theme of your blog as well. They understand this makes for a higher click through ratio and want to help work with you to earn as much revenue for both of you as possible.

Table of Contents Chapter 1 3 Right Into The Strategies 3 Running with the giants 3 Getting started 4 Marketing Tips 5 OTO (One Time Offer) Marketing 6 A Few Good Markets 8 Free publicity 9 Not quite free publicity 11 Pay-per-click strategies 17 Affiliate strategies 20 Chapter 2 The Startup Phase 23 Free instant Internet business: Just add blog 23 Website words of wisdom 26 Budgeting basics 28 More on traffic 31 Chapter 3 The Most Common Mistakes 33 Chapter 4 Getting The Recurring Signup 36 To charge or not to charge 36 Free subscriptions 36 Paid subscriptions 37 Chapter 5 Your Affiliate Program 39 Multiple affiliations, multiple paychecks 39 Top tips for affiliate success 41 Sample Content Preview Chapter 1 Right Into The Strategies The Internet is enormous. This is perhaps the most important concept you need to understand as an Internet marketer. No matter how original your idea, you are going to have competition online. The question becomes then: how are you going to stand out from the crowd and attract business? The good news is there are many things you don't need for online success. These things include: • A massive advertising budget • Expensive graphic designers • Making your company a household name • An elaborate base of operations • 80-hour work weeks What do you need, then? You need to work smarter, not harder. Running with the giants There are top competitors in every industry. Microsoft dominates software, Google rules search engine technology, McDonalds is the emperor of fast food. However, the Internet is a level playing field, and your company can appear as big and established as you want it to. You only need a fraction of a percentage of the online pie to enjoy business success.

Table of Contents Don’t Make These Blunders 3 Top 10 E-Mail Marketing Mistakes To Avoid 3 Grabbing Readers Attention 14 What Are You Selling? 14 Anatomy Of An E-mail Message 17 Headline (Subject) 17 Effective Headline Types 18 Benefit Headlines 18 Problem Headlines 18 Question Headlines 19 Guarantee Headlines 19 Offer Headlines 20 Message Body 20 Anatomy of A Call To Action 22 Writing That Captivates Readers 24 Writing Articles For Your e-mail Campaign 24 Article SEO Tools 29 Determining Keyword Supply And Demand 29 Before You Send Your Article Out 31 Proofreading Checklist 32 Building Friendships Through Your Writing 34 Bedroom Marketing Tips 34 Eight Sure-Fire Tips for Building Trust 40 Creating eMail Copy/Articles That Works 41 The Science of Writing An e-mail Advertisement 41 How To Write A Headline 41 The 3 Responsibilities Of A Headline 42 Headline Secrets 46 Sample Content Preview Don’t Make These Blunders I finished up Chapter 1 by writing this: “There’s a lot of money to be made with properly prepared and correctly executed e-mail marketing.” The key words in that statement are: properly prepared and correctly executed. It doesn’t matter how good your intentions are and it doesn’t matter how butt-kicking good your offer is. If you blow the basic rules of e-mail marketing, you’re headed for disaster. Here’s a checklist of what NOT to do when you’re depending on e-mail to boost your revenue: Top 10 E-Mail Marketing Mistakes To Avoid 1. Failing To Obey The CAN-SPAM Act The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) was passed into law by the United States Congress to establish rules for companies that use e-mail for marketing or other commercial purposes. The law affects any U.S.-based company or person that sends e-mail containing advertising that promotes a product or service.

Table of Contents YOUR RECORDING SETUP 4 CAMERAS: DOS AND DON'TS 4 THE FACE OF YOUR PRODUCT 7 LIGHTING 9 NOTES ON CHROMA-KEYING 10 PREPARATION FOR EDITING 12 THE TRUTH ABOUT EDITING 14 FUNDAMENTALS OF GOOD EDITING 14 MORE EDITING TIPS FROM THE WEB 18 ADVANCED EFFECTS AND WHEN TO USE THEM 18 SOLUTIONS FOR CREATING ADVANCED EFFECTS 21 ZS4 22 Transparent Video Effects 22 PAGE SETUP 24 PLACEMENT ISSUES 24 The Front Page Solution 25 The Embedded Video Solution 28 Autoplaying 30 Side Pages: Yes Or No? 31 WHERE SHOULD AV CONTENT GO IN THE CODE? 33 GETTING YOUR CONTENT ONLINE 36 FLASH CONTENT 37 STREAMING MEDIA 39 DIRECT DOWNLOAD 42 GOING LIVE! 45 TESTING 45 LAUNCH ISSUES 47 THE MOST IMPORTANT RULE OF YOUR LAUNCH 49 Sample Content Preview Your Recording Setup Depending on what your audio-visual sales concept is, you may or may not use the information in this chapter. But many of the best audio-visual concepts do involve video recording, even if it's just a quick product demonstration or a testimonial clip tucked into the midsection of your sales page. So even if you don't think you'll use this information with your current page, it's not a bad idea to quickly browse this information anyway. If nothing else, you may get a few good ideas for a more elaborate direct sales site in the future. Cameras: Dos and Don'ts We talked briefly about cameras in the last chapter, mostly in terms of what your needs will probably be (depending on your concept) and what your budget can bear. But in order to really translate your idea into a video presentation that you can work with, you'll need to make sure your camera is equipped with a few vital functions, and you'll need to make sure and avoid a few common errors for first-time camera buyers.