Table of Contents
Chapter 1 – Getting Press	5
Examples Of My Press Releases That Reached Number One Position In Google.com	5
Example 2	7
What These Examples Have In Common	7
Using SEO With Press Releases	8
Keyword Density	9
Why Use Press Release Services	9
What A Press Release Service Costs	11
How To Write A Good Press or News Release	11
Headline Or Title	12
First Paragraph	12
Following Paragraphs	13
Contact Information	13
Additional Information	13
Using The Pound Signs ###	14
Chapter 2 – The Wire Of The Web	15
The Secret Method I Use	15
Choosing The Perfect Headline To Attract Traffic	15
A Must Do In The SEO Optimization Tracks	17
The Event box:	17
Related Links:	17
When Can I Expect Results?	18
Most Important Tips About Writing Your Press Release	19
IMPORTANT TO NOTE:	19
Examples Of Press Release Intros I’ve Used	20
Example 1:	20
Example 2:	20
Example 3:	21
Example 4:	21
Example 5:	21
Example 6:	21
The Second Paragraph Of Press Release	22
Example 1:	22
Example 2 :	23
Example 3 :	23
Example 4 :	23
Ending The Press Releases:	24
Example 1:	24
Example 2:	25
Example 3:	25
Example 4:	26
Tip :	26
FREE Press Release Wire Services	27
1.	The Open Press	27
2.	Newswire Today	27
3.	My Free PR	28
Other Ways To Attract Traffic	28
Article Directories	29
Use Blogs	29
Join A Social Networking Site, Or Two	30
Learn About Social Bookmarking	30
Many, Many More Ways	30
Chapter 4 – Making Money	32
Google AdSense	32
Bidvertiser.com	33
Pay-Per-Click Every Time	34
Lists Highest Bidders First	34
Competitive Bidding Increases Over Time	34
Customized Ads	34
Block Unwanted Ads	34
Performance Tracking	35
Automatic Payout After Reaching $10	35
Direct Sales	35
Affiliate Sales	36
Other Sources For Monetizing Your Site	38
Chapter 5 – Where’s The Niche?	39
Brainstorming Potential Niche Markets	39
The Google Keyword Tool	41
Check Who Your Competitors Might Be	42
Demographics	44
The Goldilocks Principle Of Niche Development	45
Some Great High Paying Niche Ideas	45
Chapter 6 – Search Engine Optimization	47
Choose Familiar Words	47
Choose Words That Follow The Goldilocks Rule	48
Start Small	48
Geography Helps	48
Overlap Keywords	49
Don’t Focus Too Much On Density	49
Test Your SEO Results	49
Have A Main Keyword Chosen	49
What You Need To Know About Good SEO Writing	50
How To Make Awkward Keywords Sound Natural	51
Google Stop Words	51
Punctuation is also ignored	51
Or, if you are using stop words:	52
To Spell Or Misspell, That Is The Question	52
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Chapter 1 – Getting Press
Now, that we’ve simplified the concept of arbitrage for you, let’s start with the first part of the system; attracting traffic to your sites. Although there are other methods, we’re going to focus on press releases for the purpose of this chapter.
A press release is something a company or individual sends out to notify others that there is something new or news worthy going on. Generally, news media’s are hungry for new content and press releases are one way for them to focus on timely information that might be of interest to their readers. So, press releases aren’t just like articles you put into an archive directory. They have great potential to land in mainstream news media stories and to be passed along as current events.
Many people spend tons of money and countless hours trying to work out Search engine optimization, however we all know that certain search engines prefer certain ‘content’ against any other websites. Amongst the preferred content of top search engines is Press Releases.
We will delve into the issue of how we can easily tap into this resource and drive tons of traffic to your websites.
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