Sample Content Preview THE “GOTCHA” HEADLINE This is the first headline the visitor reads, located at the very top of the sales page. It doesn’t need to be huge in size or long in length. What it does need to do, though, is grab the attention of the specific prospects you’re going after. So, you’d write it one way if your main prospects are teenagers, for example, but write it in a completely different way if your main prospects are senior citizens. THE MAIN HEADLINE This is the most important headline on the whole page because it is the largest, the most eye-catching, and the most concise description of the product’s biggest benefit to the prospect. It needs to literally jump off the page at the reader in a size that’s too big to ignore. Most importantly, though, is the emotional reaction this headline creates in your prospects. If you can capture them emotionally, then you’re well on your way to converting them from prospects to sales. THE “STILL GOTCHA” HEADLINE Lots of sales pages don’t use this third headline and that’s a big mistake. Why? Because this type of headline serves to reinforce the message communicated in the main headline and clarifies for the prospect exactly what benefit or advantage they can expect to gain from making a purchase. One of the biggest mistakes when it comes to any of these headlines is to use too many words and make it too long. Remember, just a few really powerful words will be exponentially more effective for you than a lot of words strung together in a long, drawn-out explanation. #2 –THE OPENING ACT Playwrights use the opening act to introduce their audience to the basic concept of their story, bringing in the setting, the characters, and the like in a way that grabs the audience’s emotions and attention. It is a vital part of the play because without it, the audience would quickly get lost; they would have no idea of who the characters are and what they are doing there. The opening act of an Internet sales page is just as vital. This is the section that comes just after the headlines and is used for introducing prospects to your product. The goal here is the same as in a play; you want to grab the prospect’s interest with a fierce, icy grip on their emotions. This is really important, so it deserves to be emphasized again: The opening act must grab the prospect’s interest on a level that’s strongly emotional and it must hang on to that interest intently. One of the common mistakes we see on Internet sales pages is when people launch into selling their product or service too soon. While you, of course, want to sell your prospects aggressively, if you do it too early or too quickly, you’re likely to get the opposite effect of what you desire. That’s why the opening act is so very important. When you capture the prospect’s emotional interests, they are suddenly much more interested in the rest of the sales page because they feel a “personal” connection to you. Appealing to their emotions, then, is a powerful sales tactic that isn’t a classic pushy sales approach. But how can you best grab prospects in an emotional way and with a high level of intensity? Take a look at these proven techniques: • Emphasize the benefits prospects will enjoy once they get their hands on your product or service • Emphasize the positive ways their life will change and improve once they get their hands on your product • Emphasize the positive feelings they will experience once they get their hands on your product or service • Emphasize what they will have more of (time, energy, money, success, etc.) once they get their hands on your product or service • Emphasize what they will have less of (stress, difficulty, debts, struggles, etc.) You don’t have to go into great detail about each of these things during the opening act; this is just an introductory opening - the full details will be discussed later on in the sales page. #3 –HONESTY & AUTHORITY Everybody who spends any time on the Internet is aware of the huge number of scams, frauds, and other sleazy activities out there and your prospects are no exception. You’ve already succeeded in overcoming their initial skepticism because they are looking at your sales page, but now you have to do a bit of extra work to convince them to let go of any lingering doubts or worries. Establishing your honesty and authority with the prospect makes it easier for them to make the move from interested visitor to satisfied customer. Times are tough nowadays, so getting prospects to spend their increasingly scarce money requires you to be even more creative and authentic about demonstrating your credibility and trustworthiness. How do you go about doing this? The best way to look at it is that you want to promote your honesty and authority both early and often. Don’t bury this information deep into the sales page where prospects have to really dig to find it. If you do, they are never going to find it because they will have stopped reading a long time ago. Here are some effective ways to go about doing this: • Talk about specific results, not just generalities • Use real numbers to describe a benefit or an activity, not just estimates • Use testimonials that touch on key features or benefits you want to emphasize; these are most effective when you include the full name of the person whose experiences the testimonial describes • Be sure to mention any special certifications, credentials, expertise, or experience associated with your product • Highlight positive reviews, quotes, and mentions of your product from reputable outside sources • Always, always include a real contact address complete with address, email, and phone number; this reassures prospects that you are indeed a real person and not just another scammer on the Web Unfortunately, true honesty, integrity, and authoritative knowledge are quite rare on today’s Internet. For every one person like you who is focused on making a legitimate business out of your efforts, there are dozens (or more) of people out there focused on finding new and creative ways to scam unsuspecting prospects out of their time and money. When you firmly establish yourself as being honest and authoritative regarding your product (beginning early in the sales page and continuing throughout the sales page), you dramatically increase your potential results. #4 –INSPIRE WITH BENEFITS Your prospects aren’t going to fall all over themselves to make a purchase just because you have a great product or service; no, you have to capture their emotions and inspire them to take action by describing and emphasizing the most interesting and positive benefits they will enjoy after they buy your product or service. Benefits are quite different from features; a feature is some attribute or function of a product or service, while a benefit is some advantage, help, or aid that results from owning and using the product or service. The key to presenting benefits successfully is to identify which ones are most important to your specific prospects and then emphasize them from highest priority to lowest priority. Research tells us that people reading Internet sales pages do much more scanning than reading, so if you want to capture attention and clearly communicate benefits of your product or service, then you need to present them in a bullet point format. For instance, let’s say I want you to know my product has many benefits, such as being easy to use, increasing your vocabulary, and improving your writing skills. Can you quickly and easily find the product benefits written in the paragraph above? No, of course not. Now let’s try it in a better and more effective way. My product has many benefits, such as: • It’s easy to use • It will increase your vocabulary by at least 15% • It will improve your writing skills by at least one full letter grade See the difference? The bullet points make each benefit stand out more clearly to the readers, making it easier to catch their attention and tap into their emotions. Don’t be afraid to include a long list of benefits as part of your sales page; think of each and every thing you can, right down to the smallest little positive outcome you can figure. Once you have your list, put the benefits in order of priority with the highest priority coming first. This way, your prospects will read the most powerful benefits first and also have an easy time scanning through the entire list without taking too much time or effort. #5 –INFORM WITH FEATURES Think about the last time you went shopping for a bicycle. You probably looked at a number of different factors when comparing different models; most importantly, the specific features offered by each model. Items such as the number of gears, the type of brakes, and the type of seat are all examples of important features you looked at and considered. The same holds true for your product or service; you have to include information about the features (and sometimes specifications) offered so that the prospect will know exactly what they are getting when making a purchase from you. When you communicate the features well, your prospects get the kind of details they need to make a buying decision. This is why you need to be as accurate and as thorough as possible. You’ll gain two advantages by doing this: 1. You will increase the conversion rate from prospects to paying customers because your sales page will provide the detailed information needed to demonstrate the value of your product and entice the prospect to make a purchase. 2. You will receive fewer complaints and/or requests for refunds because customers will know what they are getting in advance and there will be no unpleasant surprises for them. In most cases, you’ll want to list the features in the same basic format (bullet points) as the benefits we talked about in the last section, but with a few minor changes. Because the features represent the details of your product or service, you’ll need to use more text to describe everything clearly. You may need to use sub-bullets to get all of the information in there without becoming too text-heavy and hard to read. Another approach that can be very effective is to combine the major features and benefits together so they look something like this: • Feature #1 o Benefit of this feature #1 o Benefit of this feature #2 • Feature #2 o Benefit of this feature #1 o Benefit of this feature #2 This is more of a design and formatting issue, which we will discuss a little bit later on in this report. #6 –AN EXTRA BONUS! Everybody likes to think they’re getting a good deal when they buy something, but exactly what goes into a good deal can vary a lot depending on the product, service, and situation. In most cases, though, the best way to increase the value of something so that prospects see it as a good deal is to add in some sort of extra bonus. This strategy is used all over the place. For instance, if you buy cable television, chances are, your service provider has a number of different “packages” available with various combinations of channels and services; each package is offered at a price that’s lower than if you were to buy the individual services separately. Another example is when you purchase a combination meal at your favorite fast food place; the cost of the meal is generally less than the cost of each individual item purchased separately. The same approach works very well when it comes to Internet marketing and creating an Internet sales page. You want your prospects to be strongly enticed to purchase the main product or service, so to sweeten the deal a bit, you offer an extra bonus item. Maybe it’s an ebook written on a similar subject or perhaps it’s a “special edition” version of a poster, print, or the like. Whatever it is, when you offer an extra bonus, you make it harder and harder for the prospect to walk away without making a purchase. The best bonuses are those things that customers would very likely be willing to buy separately from your main product; adding bonuses like these to your main products is what makes your offer appear to be such a great deal to them. Just as importantly, the best bonuses are those things that cost you as little as possible to provide. By keeping your costs down, but still adding value for the customer, you increase customer satisfaction and increase your profits at the same time.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Table of Contents Introduction: Why Membership Sites Are Perfect For Passive Income...6 Enter: Recurring, Passive Income....8 What You Will Learn.9 Chapter 1: An Explanation of the Membership Business Model 11 How to Get There ...12 Chapter 2: Types of Membership Site .14 Membership Blogs/Content Sites ...14 The Evergreen Membership Site....15 Software as a Service ..16 Courses 16 The Community Site.....17 Combos 17 Alternatives to Websites.....18 YouTube Channel....18 Apps .....18 Mailing List...18 Physical Products ....19 Prize Drawer 19 Chapter 3: Examples of Successful Membership Sites...20 Chapter 4: How to Build Your Membership Site...28 The Best Membership Site Plugins 29 More Tools...31 Creating Your Content..32 Chapter 5: Membership Plans, Structures and Pricing ...33 Membership Plans and Structures .34 Pricing and Payment Models....36 Removing Risk .37 Chapter 6: What to Offer in Your Membership Site....40 Content and Resources41 Opportunities ....41 Privilege, Priority and Exclusivity....42 Contact .43 Belonging ...43 Chapter 7: Increasing the Value of Your Membership Site to Retain Members Longer44 Things to Add ...44 Chapter 8: How to Promote Your Membership Site ...47 PPC48 Content Marketing, SEO, Social Media49 Finding Routes to Market ...49 Chapter 9: How to Maintain Your Membership Site ...51 Outsource...52 Drip Feed....52 Getting Started...53 Chapter 10: Advanced Concepts and Strategies for Membership Sites54 Conclusion and Summary ..57 Sample Content Preview Chapter 1: An Explanation of the Membership Business Model So now you have a good idea of what a membership site is, let’s look a little deeper into the nitty gritty of how all this works. No doubt you’re probably already familiar with the idea of a blog. Chances are that you have several blogs that you already read regularly and enjoy. Maybe you like reading IGN to get news about games, films and comics. Perhaps you prefer the more highbrow content over at Forbes. Perhaps you love learning about passive income at Smart Passive Income or maybe you have an Android phone and like to stay up to date with news and apps from Android Authority. Tim Ferriss has an excellent blog about lifestyle design (which is very much relevant to this topic!) and The Art of Manliness and Brain Pickings are great if you want some thoughtful posts that go really in-depth. For fitness, be sure to check out Breaking Muscle or Bodybuilding.com. Whatever your chosen blog is, chances are that you love getting news from it or reading the latest feature/entertainment piece. You probably read it with your morning coffee. But now imagine that this site stopped being free and you suddenly had to pay in order to access it. That would be a pain but if you really loved the site enough or if you relied on it, then you would probably be willing to part with some cash. This is precisely how a subscription site works – it gets you hooked and then charges you in order to gain fuller access. In some cases, that means that you can’t read anything until you have membership. In other cases, it means that you can read some stories but need to pay in order to gain unbridled access to the most ‘exclusive’ content. Either way, the objective is that you have something very desirable behind a pay wall. How to Get There So how do we build ourselves to this point? Firstly, you of course need to have a website and this needs to be something that people want to read and that has a desirable value proposition. You’ll build this up just as you would any other blog. So that means you need to pick your niche, being careful to choose something that is a popular niche but not a completely saturated market. At the same time, you need to think about the kind of niche that people are willing to spend money on. Put it this way: people will pay $1,000 for a course on how to make money online, how to get better at dating or how to become fit and healthy. But they won’t pay that for a course on sewing… Keep this in mind but also try to be original so that you have a USP and so that you can find markets that haven’t already been swamped with content. More than ever, it is important here to focus on providing value for your visitors and creating content that people will want to read. So that means not trying to sell anything and not just trying to rank with generic content. It means thinking about the long term by building that trust and that loyalty. That means thinking about what your visitors take from the content and making sure that each time they read anything you publish, they come away feeling inspired or entertained and with lots of good ideas and/or useful information that they can employ. You have to find new angles and interesting ideas and make sure that your audience are consistently excited to see what comes next. If you can manage that, then you’ll steadily build an audience that relies on your content. Now you need to promote that blog like you would any other. That means building links, posting to social media and ideally building a mailing list as well. Build that following on the strength of the content and make sure you have a strong brand to push it. Now you have two options: 1. Suddenly introduce a pay wall so that all your content is off-limits and they have to pay to access it. 2. Gradually create your pay wall and fill it with more and more enticing content – using your other content to promote the paid content. This is the easier (and recommended) of the two methods. You can also use other things to entice your readers – which might mean offering an ebook, offering a community (in fact this is very important) or even introducing some kind of ‘software as a service’. Chapter 2: Types of Membership Site Before you create your site though, let’s rewind a moment and consider what your options are and what types of membership sites are out there for you to try and emulate. You might be surprised to find that there are multiple different types, each with their own strengths and weaknesses. Membership Blogs/Content Sites The first option is to create a blog or maybe a news site and to make this into a membership site. The general idea here is that you’re creating lots of fresh content that people will very much want to read. You’re then charging people for the privilege of gaining access to all your new content as you create it and in that way it will work a little like a magazine subscription or a newspaper subscription. You can even turn this into an ‘ezine’ which means you’ll update all the content at once about once a month, often in an attractive format, saved as a PDF and with lots of attractive images and additional media. Sometimes these kinds of membership sites are referred to as ‘content mills’ as you’re constantly churning out more and more content. However, there are ways that you can make this more manageable – for example by hiring someone to create the content for you! The Evergreen Membership Site This is basically a site that is filled with tons of content and perhaps other types of media. You might have ebooks, blog posts, podcasts, videos and more – and all of this will together offer value to the reader. The great thing about this, is that once you’ve reached a certain level, you won’t actually have to update the content any more at all! That is to say that there’s enough benefit to being a member here, enough content to sift through, that you won’t need to keep creating more. This can essentially be considered the ‘end goal’ for many membership sites, though in some cases you can come straight out of the gate with this type of offer – especially if you have lots of old content from previous businesses. This is the truest type of ‘passive income’ that there is. That’s because you’re actually not going to have to do any work in order to keep getting new customers and to keep getting recurring revenue from those who have already signed up. Sure, there may be a little maintenance and yes, you may want to advertise and promote your package more. But for the most part, this is can provide its own momentum and grow in revenue while you do very little! Software as a Service While this isn’t traditionally considered a membership site, it is essentially the exact same thing. This basically means that you’ll be offering some kind of service via a web app and sometimes this can straddle the line between content and service. For example, let’s say that you created a website that provided lots of markets in a particular niche. Maybe this is a website that, for example, found websites that were looking for writers. If your blog collated these, then this would be a great service to provide for writers and that way you could charge people to use your site. This could easily straddle the line between a ‘service’ and content. Slightly closer to the service side of things meanwhile might be a site that helped people to learn to meditate through guided meditation (just like the Headspace app) or maybe some kind of set of online calculators. Courses Another option is to create a set of courses and learning materials that people can subscribe to. This is an excellent option as you are providing a very clear and obvious ‘value proposition’ and you have a very obvious target audience to market your site to. At the same time, people are used to paying for education and in theory this should offer real value in return by helping them to get a certain job or acquire a certain skill. In order to create a membership site with courses, you will need to fill it with raw materials like videos, textbooks and courses but this can then be fairly ‘evergreen’. It’s also possible to create this kind of content using a mailing list via an autoresponder.

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Table of Contents How to Become a Better Writer ... 3 Are You the Best Copywriter You Can Be? 3 5 Steps to a Top Notch Article .. 4 Good Writers Don’t Infringe on Copyrights .. 6 Do You Know How to Write Good Marketing Copy .. 7 Be a Good Copywriter and Create Effective Copy 7 10 Copywriter Tips That Work .. 8 Great Copywriters Write Great Headlines 9 How to Become a More Productive Writer 10 How Much Should I Charge for Copywriter Work .. 11 Copywriter Secrets You Should Know About .. 12 How to Complete Copywriting Fast 13 How to Write Advertising Copy That Works ... 14 Tips on Writing Effective Web Copy ... 15 The Importance of Proper Copy Editing . 16 How Training Can Help You Become a Better Copywriter .. 17 Secret Tips to Make you a Better Copywriter . 18 How to Become a Professional Copywriter 19 Writing Tips That Will Make You a Better Copywriter 20 12 Ways to Become a Better Writer ... 21 Sample Content Preview How to Become a Better Writer If you want to become a better writer, there’s some great news – the more you write the better you will become, so just keep writing. Of course, there are always things you can do to improve your writing. Let’s have a look at some ways to do that. 1. Become a blogger – Blogging is an easy way to become better at what you do and gain more experience, while for the most part working in a relatively relaxed writing environment. Besides, blogging is also a great way to make a living if you become good at it. 2. Limit your words – Writers tend to ramble on. The best way to keep your writing clear and concise is to simply limit how many words your content will hold. By doing so you force yourself to think about what you are writing. 3. Outline – When you are writing an e-book, print book, report, or an academic paper, creating an outline is a good place to start. By creating an outline, you can create your structure for your writing. 4. Live passionately – If you are passionate about living, you’ll also be passionate when you write. You live once – take it in, wrap yourself in life, and ‘live.’ As a writer, this attitude will come through. 5. Write-Stop-Edit – You should do your writing, and then take a break before you start your edit so that you are looking at it with fresh eyes. If you write and edit right away, your brain is smart and will often see what’s not there because it knows it should be there. 6. Daily new word – Every day learn a new word. Why? Because it expands your vocabulary, and allows you to keep learning. Trust me – it will be reflected in your writing. 7. Write & write some more – This is particularly helpful when you are writing longer content. Do your writing, stop and come back and expand the content you’ve written to ensure all necessary points are covered. A little break gives your brain a time out and when you return you will have thought of additional content that should be added. 8. Write with no distractions – Nothing will cause your writing to be poor than distractions. You need to have a quiet place where you can let your thoughts flow and the results will be good quality writing that’s desirable.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Table of Contents What Is A Sales Funnel? 3 What is Internet Commerce.. 4 What Can I Sell .. 5 ClickBank ... 6 Drop Shipping 7 Affiliate Marketing 8 The Link Between Products, Key Words and Prospects 9 The Front and Back of Sales Funnels .. 10 Sales Funnel Success ... 11 Sales Funnel Planning . 12 Putting Your Theory to Practice .. 13 Content Marketing .. 15 Article Marketing 16 Google's Adwords Program 17 Marketing Offline 18 Blogs 19 Social Media 20 Auto Responders . 21 The Joint Venture 22 Measuring Success .. 23 Top Sales Funnel Products .. 25 Sample Content Preview What Is A Sales Funnel? We make use of the metaphor of a sales funnel (wide at the very top, narrow at the end) to monitor the sales process. Towards the top of this funnel you've got 'unqualified prospects' - the people who you believe may need your service or product, but to whom you've never spoken. At the end of this funnel, many delivery and sales steps after, you've got those who've received the service or product and have also purchased it. The metaphor of a funnel can be utilized because prospects drop out of different stages of an extended sales process. Using the sales funnel, and by calculating the amount of leads at every point of the procedure, you are able to predict the amount of prospects who'll, over time, become clients. A lot more than this, by taking a look at how these amounts change with time, you are able to spot issues in the sales pipeline and just take corrective action early. For instance, in the event that you spot that not many mailings were actioned during a month, you may be expecting that, in a couple of months time, sales may dry out. The following month, you can ensure that more mailings than usual are sent. Utilization of the Sales Funnel shows obstacles and dead time, or if they're an insufficient quantity of leads at any point. This knowledge enables you to decide where sales agents should focus their attention and efforts to help keep sales at the required level and, also, to satisfy targets. The funnel may also explain where improvements have to be implemented in the sales procedure. These might be as straight-forward as introducing extra sales coaching or making certain sales reps put adequate emphasis on each step of the process. The very first stage in establishing sales funnel reporting would be to brainstorm the sales process together with your sales and marketing people to make certain that it is correct and comprehensive. Out of this, find out the main sequential parts of the sales procedure and, from these, generate status codes. Then, label your leads using these codes (this is easier when you've got a sales contact management system). Finally, work-out the amount of prospects of every status and calculate the change from the last month. As you develop an image of a sales funnel from every month, you can begin to comprehend where you are able to enhance your sales process. Obviously, a product is required before you can start to sell anything though, and this is what we are going to discuss in the following chapters.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Table of Contents Why is Pinterest So Powerful? .. 3 Pinterest Basics . 5 Popular Uses for Pinterest 6 Marketing With Pinterest . 8 The Pinterest Interface ... 11 Your Strategy... 14 Advanced Techniques . 21 How Businesses Use Pinterest 25 Your Pinterest Plan . 27 Final Words . 29 Sample Content Preview Why is Pinterest So Powerful? If you’re a marketer and you’re not on Pinterest, then you’re missing out on one of the biggest and the most flexible/powerful platforms out there. Pinterest may not be quite as big as Facebook in terms of pure users but it’s actually not as far behind as you might think. What’s more, it has a ton of unique features that present excellent opportunities for the savvy marketer. The main problem that brands seem to have when it comes to Pinterest is that they don’t see how they can get it to relate to them. Pinterest is very visual and creative, it’s made up of images that people pin to their ‘boards’ and that others can then comment on or ‘re-pin’. Thus it clearly lends itself to companies that have an artistic, trendy, stylish or visual side. But how can this possibly be useful for a company that sells life insurance? Or for a blogger who is promoting the ‘work online’ lifestyle? And seeing as Facebook and Twitter are so much bigger, does it really matter? Well the first thing you should get out of your head is the idea that Pinterest isn’t that big. In fact, Pinterest currently has 100 million users which is really pretty massive – and a subset of the market that you just can’t ignore. Also interesting is that 85% of those 100 million users are female. This is quite unique for any social network and provides you with a great way to reach a female audience – something that a lot of blogs and brands could stand to do a little more effectively. 42% of all adult women in the US use Pinterest which is massive – and actually 13% of males do which is still rather significant. And while Pinterest has a ton of users, it also has the advantage of being a platform that visitors can enjoy without signing up. That means that your potential reach is in fact much larger than you might at first have thought. Pinterest is also one of the fastest growing platforms and is expected to acquire another 47.5 million users in 2015. So you need to be on Pinterest and this is especially true once you realise that there are plenty of ways you can succeed on the platform even if your niche isn’t terribly creative or visual. Over the course of this book we’ll look at some more creative and imaginative approaches that you can take to your Pinterest marketing and we’ll see how many other brands have managed to take the network by storm. Better yet, you’ll find that Pinterest is actually one of the easiest social networks to manage and maintain. The amount of time and money you’ll invest here is miniscule, and especially when compared with the amount you stand to gain. This is a very high ROI and it demands your attention! With that in mind, this book is going to act as your comprehensive guide to mastering Pinterest. By the end, you’ll know everything you need to know to get set up and to start building a massive audience. What’s more, we’ll go over some advanced strategies and techniques you can employ to get one step ahead of the competition and to accelerate your growth trajectory. You’ll be armed with unrivalled knowledge of the platform and you’ll be poised and ready to become a real force to be reckoned with on the platform.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Table of Contents Legal. 2 Table of Contents.....3 Introduction.. 4 Promote the Right Products. 5 Before the Product is Live.... 7 Webinars.. 8 Reviews.... 9 Hype Emails. 10 At Launch... 12 Be On The Ball... 13 Bonuses..13 Pre-Selling.... 14 Be Consistent...16 No List? No Problem!...19 Conclusion. 21 Sample Content Preview Introduction Did you ever wonder how super affiliates manage to win those big affiliate contests time and time again? It seems like you see the same names on the leader-boards every time. You might think it’s impossible to compete with those big names, but the truth is, absolutely anyone has the potential to win those big bonuses. You don’t even necessarily need your own list when you get started. (Although it certainly helps.) If you’ve ever wondered how those super affiliates do it, you’re about to learn. No, it’s not necessarily about the size of the list. Even those with smaller lists, or those who have other sources of traffic, have a great shot at. It’s not just about the size of the audience, but how you use it! In this guide, you’re going to learn how to take your affiliate promotions the extra mile, to really skyrocket your commissions and give you a chance to win those huge prizes you’ve been salivating over for so long. No more dreaming. It’s time to start winning! Let’s get started. Promote the Right Products A lot of affiliates make the mistake of promoting every launch that comes along, or they’ll promote a product simply because it pays a huge commission. While that’s understandable, it’s not going to get you to the top of the affiliate leader-boards unless you just happen to hit it right. See, you have your traffic source. It might be your list. It might be your blog, or your website, or social media. But your traffic source is unique. No single email list, no single blog, no single traffic source of any kind, is exactly like another. Your traffic follows you for a reason. Let’s say you have a list you built selling products about self-publishing. There’s a huge new release coming up for an SEO product for bloggers. It pays a huge commission. You’ll get rich, right? Not necessarily. Some of your users won’t be interested at all. They only use self-publishing to make money, and aren’t at all interested in SEO. Others might be slightly curious, or maybe even fairly excited about the hype for this product, but they see the price and balk. Or maybe the sales page just doesn’t do it for them.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Table of Contents Introduction .... 4 Chapter 1: Who is Your Audience? ..... 8 Chapter 2: What is Your Audience’s Pain? .... 19 Chapter 3: Common Buyer Objections and Resistance ... 23 Chapter 4: Video Sales Letter Formula – Part 1 .. 28 Chapter 5: Video Sales Letter Formula – Part 2 .. 32 Chapter 6: Video Sales Letter Formula – Part 3 .. 35 Chapter 7: The Tools . 39 Chapter 8: Text vs. Screen Capture ... 45 Conclusion .... 47 Sample Content Preview Introduction Welcome to the “Video Sales Letter Genius” course! This is the introduction to what we’re going to learn. And first things first, I want to make a statement here and some of you may agree some of you may disagree. I want to say that standard “text only” sales letters still work. They still work today but because people are just seeing them over and over and over again. A lot of people have got used to it. Yes, they still converse. The only real way of knowing whether or not they're going to convert for you is by testing it. Now if you're selling something where somebody needs to visually see it such as a video course they might want to see a video before they actually buy it. Same for a piece of software or something that they need to visually see. If it's only text and you're talking to an audience that you know are “kinesthetic” in their visual you're going to lose sales because a kinesthetic or visual type person needs to see it. So you've got to realize there are audio auditory, there are kinesthetic people and people who are visual. So a lot of times people forget about the kinesthetic and visual type people and if your market is filled with tons of kinesthetic and tons of visual people and you're only using a text sales letter then there can be a problem. So obviously different markets can be different but while this could be debated this course has been created from actual testing of what has worked well for us. If you can create a video sales letter or smart video sales letter that mixes up text screen capture and different types of mediums (I'll explain it later) you'll be able to increase your sales conversions because you'll keep it interesting, you'll keep it engaging, you'll address what needs to be addressed. This removes skepticism which is more and more common; it's a lot harder to sell to people nowadays. That means you really need to take advantage of all the technologies that are available to you and stay ahead of the game. So now I want to give you a quick overview so you know exactly what to expect in this course and how everything is laid out. Chapter #1 is “Who is your audience?”. That chapter is going to show you how to figure out exactly the demographics of your audience. There are many different tools out there that you can use. I'm going to stick with 3 different tools that I personally have used over and over again. I'll show you what my favorite tools are and why, which tools give you certain types of data so that you're able to see exactly who that person is like their pains, their purchasing behaviors and more than just demographics We will be digging deep trying to figure out exactly who you're talking to because if you can figure that out then creating the video sales later is just going to be so much easier.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Table of Contents Victorian Gingerbread Valentines Waldorf-Astoria Red Velvet Cake Mock Pink Lady Passion Fruit Mimosa Peaches In Spiced Red Wine Penne Vodka Phyllo-Wrapped Salmon with Roasted Red Pepper Pink Cloud Cake for Valentine's Day Pink Frozen Fruit Salad Pink Lemon Angel Cake Pink Mashed Potatoes Pink Peppermint Valentine Mold Pink Popcorn Surprises Pink Shake Pound Cake with Red Fruit Prawns of Passion Queen of Hearts Strawberry Tart Queen Of Hearts Tarts Queen of Hearts Tarts II Raspberry Chocolate Heart Tart Raspberry Velvet Tart Red Hearts Red Jello Hearts Red Rose Potato Salad Red Velvet Cake Regalo`s Lobster Ravioli in Pink Sauce Valentine Cakes Valentine Cherry Cream Cheese Cookies Valentine Cookies Valentine Dessert Valentine Fruit Punch Valentine Lollipops Valentine Lollipops Valentine Muffins Valentine Pancakes Valentine Pie Valentine Salad Valentine Salad II Valentine Sandwiches Valentine Shake alentine's Day Red Cake Valentines Creamy Jigglers Valentines Love Fudge Valentine`s Day Beef Tenderloin with Green Peppercorn-Brandy Sauce for Two Valentine`s Day Cinnamon Candy Valentine`s Day Prawns Valentine`s Day Sugar Cookies Valentine`s Strawberry Dumplings Vanilla Cherry Fudge Velvet Cake with Buttercream Frosting Very Cherry Cookies Cherry French Toast Cherry Filled Heart Cookies Cherry Delight Cherries Valentine Cher's Special Trifle Cheesecake Pancakes with Strawberry-Lemon Syrup Champagne Truffles Champagne Shrimp and Pasta Champagne Parfaits Champagne Napoleon Caviar Kisses Berries n Brownies Be My Valentine Pie Be Mine - Breakfast Barbequed Lobster Tails Banana Tart With A Passion Fruit Sauce Baked Ham in Champagne Awesome Parmesan Chicken for Two Apple-Raspberry Valentine Crisp Angel Strawberry Bavarian Almond Raspberry Hearts Almond Champagne Fondue Chocolate Alien Valentine Cookies Chocolate Chip Cookie Tarts for Two Chocolate Covered Cherries Chocolate Covered Cherries Chocolate Covered Cherry Pie Chocolate Covered Strawberries Chocolate Dipped Strawberries Chocolate Passion Dessert Chocolate Sweetheart Cake Chocolatetown Special Cake Circle of Hearts Cherry Bread Cranberry Valentine Punch Cupid`s Pie Double Chocolate-Covered Cherries Easy Chocolate Covered Cherries Extra Special Dessert Filled Rich Chocolate Cupcakes Food Lover's American Cafe Chocolate Truffle Cake Fresh Strawberries with Chocolate Cream Grilled Oysters with Herb Chevre and Parma Ham Half Hearted Valentine Cookies Heart Breakfast Ring Heart Shaped Cupcakes Heart Shaped Valentine Pizza Heart Strawberries Melt-Away Heart Cookies Melt-Away Heart Cookies Lover`s Chocolate Mousse Love Potion Lobster-Stuffed Tenderloin Lobster Scampi Lobster Salad Lobster Primavera Lobster and Crab Ravioli Lobster Alfredo Layered Peanut Butter Lovers Delight Lacy Valentine Cake Lacy Valentine Cake Jigglers Creamy Valentines Italian Hearts Hot Fudge Pudding Hearts-filled-with-Love Cookies Hearts and Cherries Hearts & Flowers Cookies Heart-Shaped Shortbread Flavored with Cayenne Heart-Shaped Sandwiches Heart-Shaped Mozzarella and Fontina Pizza Regalo`s Lobster Ravioli in Pink Sauce Risotto with Artichoke Hearts & Red Bell Peppers Roasted Red Pepper Pesto Cheesecake Romantic Cheesecake Romantic Dinner Chicken Salmon With Cucumber Roses Satin Red Punch Shortbread Hearts Shrimp Ravioli with Roasted Red Pepper Sauce Simple Pasta for Two Special Salmon Steaks Steak Lover`s Fettuccini Alfredo Strawberries In Red Wine Strawberries Romanoff Strawberry Stuffed French Toast Strawberry Trifle Strawberry-Raspberry Champagne Sorbet Sweetheart Apple Crisp for Two Sylvia`s Red Velvet Cake Triple Strawberry Cake Triple Valentine Brownies Ultimate Valentine's Day Cookie Valentine Brownie Hearts Valentine Brownies With Raspberry Coulis Cupid's Custard Sample Content Preview Victorian Gingerbread Valentines Ingredients: * 2 1/2 cups un-sifted flour * 2 teaspoons cinnamon * 1 1/2 teaspoon ginger * 1/2 teaspoon ground cloves * 1/4 teaspoon salt * 1/2 cup margarine * 1/2 cup packed dark brown sugar * 1/3 cup dark corn syrup * 1 large egg Directions: In large bowl, sift together flour, cinnamon, ginger, cloves and salt. Blend together margarine and brown sugar until smooth. Add corn syrup and egg; beat well. Add dry ingredients, about one-third at a time, mixing until smooth after each addition. Chill dough one hour. Roll out half of dough on lightly floured surface to one-quarter-inch thickness. (Reserve other half for decorations or for a second batch of cookies.) Using heart-shaped cookie cutter, press out cookie shapes or use knife to cut around a pattern. Place hearts on cookie sheet. Decorate as desired. Bake at 350 degrees for 15 to 20 minutes until golden. Remove and place on wire racks to cool. Store in covered container.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Table of Contents Chapter Content Introduction Page 3 Hack #1: Fortune Favors The Brave Page 5 Hack #2: Niche Selection and Promotion Page 10 Hack #3: Text or Html Emails? Page 13 Hack #4: Tracking & Split Testing Email Blasts Page 15 Hack #5: Subject Lines That Kills! Page 22 Hack #6: Easy Autoresponder Series For Any Niche Page 25 Hack #7: Reducing Email Marketing Costs Page 29 Closing Words Page 32 Sample Content Preview Introduction: Welcome and thank you for purchasing the Easy List Hacks. This is a guide filled with tips and tricks for optimizing and squeezing the most out of your email list. I’ll assume, you already have an email list of some sort. It doesn’t matter the size or the niche of your list, this guide will show you some simple tips and tricks as well as advance methods to bring out more money in your email list. Before we get started, I want to say that I am just like most of you. I have failed and have given up on list building/email marketing many times. But one can only fail so many times before realizing the missing ingredients to finally succeeding and making money with email marketing. Even with just a few thousand subscribers, I am now making a comfortable living by sending out promo offers to my email list. If you can grow a quality email list of 2000+ subscribers, you can certainly make a nice monthly income from your email list. You see… when someone is on your list, you can continue to promote to this person over and over again. Let’s say in the span of 1 year, you send out over 200 email blasts to your list, and the average subscriber only buys 1 product from you at $5 each. Not everyone on your list will buy, but some may buy multiple times and even 5+ times in a year. But anyways, so you’re making an average of $5 per subscriber for a year. That’s about $10,000/year with just a list of 2000 subscribers, assuming you’ll lose some and gain some new subscribers along the way. The Easy List Hacks you are about to learn are a compilation of tips and tricks from my years of email marketing failures and successes. One last thing, I use GetResponse (email marketing & autoresponder service), and so all of the screenshots of my email dashboards are from GetResponse. ENJOY! Hack #1: Fortune Favors The Brave! One of the biggest mistakes I’ve learned after all these years of failing at email marketing is the fact that… I didn’t actually sell enough to my list. In other words, I was afraid to sell to them. I didn’t want to come off as someone that just only spam my email list with affiliate offers from all over the place. I wanted to be the nice guy and build a good relationship, giving out free offers and tips almost all of the time. With all of the focus on building a good relationship and giving away free tips, I never really tried hard enough to send out affiliate offers. Therefore, my list hardly made me any money. Then soon after, I would mail less and less, and finally just give up on my email list. So here’s the main idea I want you to understand from my Hack #1 – Be Brave. The sole purpose of building an email list is to make money from your list. If you want to make money from your list, then you got to be brave and send out those promo emails. And you got to send out a LOT of promo emails to make you the big money!