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Are You Already Marketing Your Business On The Internet?
Take a moment to think about how you would really answer this question. If given enough thought just about any business owner who utilizes the Internet for any purpose will likely find that whether or not they intentionally organized an Internet marketing campaign, they may already be marketing their products and services on the Internet. This guide will examine some ways business owners may already be marketing their business on the Internet and how you can increase sales with a few simple steps.
Do you have a website for your business? Business owners who answer yes to this question are already marketing their products or services online just by virtue of the fact that they have a website online. Having a live website means there is the potential for curious Internet users to access your website. You may not be actively promoting your website but you may still find that your website generates interest in your products despite the lack of promotional endeavors; this is a form of passive marketing.
Do you participate in forums and include a link to your website in your signature? Again business owners who answer yes to this question are already marketing their website online. Savvy business owners realize the importance of participation in industry related message boards to create an interest in their products and services, establish themselves as knowledgeable about the industry and offer a link to their own website even if it is in the signature line of their posts. However, even business owners who do not realize this may already be inadvertently enjoying the benefits of Internet marketing which result from message board participation just by doing something they enjoy and may be doing as a form of leisure activity.
Do you include keywords which are relevant to your business in the content of your website? Business owners who answer yes to this question are also already marketing on the Internet by optimizing their website for these keywords. These search engine optimization (SEO) affects the websites whether or not they were even aware of the concept of keyword density and how it can help to SEO a website. Business owners will likely use certain words often depending on the type of products and services they offer just because it is natural and logical to do so. This tendency, however, can result in search engines boosting your website rankings for these particular keywords. The concept of SEO is much more involved and complex than simply using keywords frequently but business owners can gain some benefit just by naturally applying relevant keywords to their website.
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Table of Contents
MAKING SURE YOU PLAN FOR SUCCESS .................................... 3
NOW BUILD IT AND THEY'LL COME ...................................................... 6
TIPS FOR TAPPING INTO DEMAND MARKETS ..................................... 8
GET PEOPLE TO BUY ................................................................ 10
HOW TO MAKE IT HAPPEN .............................................................. 11
FOCUS IS EVERYTHING ................................................................. 13
BLOGGING DECISIONS ........................................................... 15
WEBSITE & CONTENT ................................................................... 17
ARTICLES, ARTICLES AND MORE ARTICLES .......................................... 18
SOCIAL MARKETING ..................................................................... 19
THE BIG G ............................................................................... 20
HOW IT ALL WORKS, OR DOESN'T .................................................... 23
TRAFFIC FOR THE CHEAP ........................................................ 28
GENERATING WINNING IDEAS ......................................................... 32
GETTING THE FREEBIE BALL ROLLING ................................................ 34
SEARCH ENGINE OPTIMIZATION ............................................ 36
WHAT WILL WORK AND WHAT YOU SHOULD FORGET ABOUT .................... 43
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Making Sure You Plan For Success
Getting affiliate links is the easy part. Having a place to host them—now that's a little more involved. Having a place to host them where people will convert to buyers—that's even more work. You need to create a place where people can find you, where they'll want to come for information or assistance, and where they'll leave only to go complete the sale (even though they may not realize they are 'leaving').
Nevertheless, it can be done. But before you do anything, you need to structure a game plan. You need to write the plan that gives you all the potential for selling that you need. But first, your plan We won't go into detail about how and where to get an actual website—that's information you can find out easily enough and quite possibly already have. We'll throw out a couple of names like GoDaddy and HostGator, but also know that there are numerous hosts and website building templates ranging from the freebie that came with your ISP to being your own host. The only point you need to know is that anyone can build a workable, attractive website; and even if it's not the best looking on the block, if it's built so that traffic can come, they will.
What we want to focus on more is the structure of your website and/or websites. First off, we'll talk about the individual sites themselves.
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Table of Contents
What is Google AdSense? ................................................. 6
How Google AdSense Works ............................................ 9
How You Earn Money .. 12
How AdSense Can Help You Earn Extra Cash ................. 15
How Much Will I Earn? ................................................ 17
How Does Google AdSense Work? ............................. 18
It’s Easy! ................... 19
It’s Fast! .................... 19
Work As Much or As Little As You Want ........................ 21
The Money is More or Less Passive ............................ 21
You Can Do Something You Love – And Get Paid for It ................................................. 22
Easy Learning Curve . 23
This is a ZERO Startup Cost Business! ......................... 24
You Can Get Started Now ........................................... 25
Where to Go From Here .............................................. 26
Google AdSense Makes Sense for Your Business! ......... 28
For Advertisers ............. 31
How It Works ............... 35
The Basic Steps: ................................................ 35
AdSense Products ..... 36
Benefits of AdSense . 36
The most advertisers means ................................ 37
The most robust targeting of any ad network. ........... 37
Contextual targeting 38
Placement targeting . 38
Interest–based advertising.......................................... 38
Wide variety of ad formats ......................................... 39
Flexible ad controls .. 39
Control how Google represents your inventory. ........ 40
Manage how your ads are displayed. ......................... 40
Powerful reporting tools. ............................................ 41
Performance reports 41
Google Analytics reports ............................................. 41
Additional monetization solutions. ............................. 42
Google AdSense Has a Downside? ................................. 43
#1: Illegitimate Websites. ....................................... 43
#2: Confusing Advertising Tunnels .......................... 43
#3: Your success depends on successful SEO ......... 44
How You Earn Money .. 45
Tips for AdSense Success ............................................ 46
Guaranteed Success? ... 48
Potential Issues Google AdSense ................................ 48
Getting the Most Out of Google Adsense ...................... 51
Setting Up Your AdSense Account .............................. 51
Have questions ............ 53
IMPORTANT NOTES ..... 55
Recap ........................... 56
How Much Will I Earn? ................................................ 58
Help with Google AdSense .......................................... 60
Good luck with your Adsense Cash Flow! ................... 62
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What is Google AdSense?
Google AdSense takes internet marketing to the next level. It is a helpful tool that allows website owners to select what types of ads are relevant for their target market, allowing only the most relevant ads to appear. When relevant ads appear on your website, or ads that interest/speak to your specific target market, they are likely to click on those ads. And with Google AdSense, you earn money for every time an ad is clicked. It really is that easy! In short, Google AdSense allows Internet marketers and website owners to work together to ensure the best possible results from results driven advertising. And do you want to know the best part about Google AdSense?... It’s FREE!
Rather than giving permission to advertisers of all varieties, Google Adsense puts the power in your hands to choose which ads make the most sense for you, your business and your target audience.
Google defines its AdSense program in the following way: ―Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website’s content pages and earn money. Because the ads are related to what your visitors are looking for on your site – or matched to the characteristics and interests of the visitors your content attracts – you’ll finally have a way to both monetize and enhance your content pages. It’s also a way for website publishers to provide Google web and site search to their visitors, and to earn money by displaying Google ads on the search results pages.‖ Google further hails AdSense as ―The flexible, hassle-free way to earn revenue online.‖ So, is what they say really true? Does it really work and more importantly, does it really work that well? The answer is, yes! Google will pay you every time your site visitors click on an ad within your site. That means that you get paid whether they end up purchasing something from an advertiser or not. All they have to do is click in order for you to get paid! In addition, you can not only choose which kinds of ads will appear on your site (as in relevant topics via keyword selection), but you also have the ability to integrate them seamlessly into your site by completely customizing the look of your Google AdSense ads. You have the ability to select a color scheme, size of the ads and and placement specifications for the ads as well.
Google also makes it very easy to follow your AdSense success by providing you with easy to read, easy to manage reports that show you which ads are being clicked, how often they are clicked, and how much you are earning with your AdSense account.
From an outside perspective, Google AdSense is, in both theory and reality, a fantastic tool. So, it’s not just a self-proclaimed useful and effective way to gain revenue for your business... It really is!
How Google AdSense Works
While Google AdSense is an extremely user-friendly tool, it can take some time to figure out exactly how it works. You will need to become familiar with all of its features, how they work and how they can best be used to benefit your particular business, your business goals and your business needs. Let’s take a look at some of the most basic steps involved in Google AdSense to better understand how it works. #1. You choose what and where AdSense ads will appear. You will carefully select and specify what kinds of ads you would like to show up on your site as well as where on your site they will be placed. Google will ask you for keywords about your business, products and/or services that will help generate a topic or topics of ads that are relevant to your business. #2. Advertisers bid on ad placement in real-time.
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Table of Contents
Foreword
Chapter 1:
The Importance Of Recognizing
Chapter 2:
What Do You Have To Offer
Chapter 3:
Things That Hold You Back
Chapter 4:
Intentions
Chapter 5:
Steps To Bringing Wealth
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Foreword
In this e-book you'll discover the foundations of the manifestation process and the inbuilt power of your mind to produce whatever truth you prefer. You'll dive into the exploration of your awareness and find that it's among the most unbelievable and exciting domains one may inhabit. Welcome to the endless potentiality that's you! Everything in your life is a consequence of what you understand, what you experience and how you interact with your awareness. These factors make up the elemental source from which everything else develops. Learning about yourself may be the most captivating enterprise one may imagine.
Manifesting is a power of consciousness at the inner level, and isn't determined by any outer conditions. We all share the same inside source; no one gets more or less. The sole difference is that a few individuals are more cognizant of it than other people. But, with this and with a favorable attitude to learn, you are able to go as deeply as you want. This is your willingness to explore the unknown.
The more you understand about the unknown the more you really comprehend how little you understand. It makes you modest and brings you back to the domain of wonders, miracles and magic. A domain in which everything is conceivable.
Please study this e-book with a wide-open mind. You don't have to trust everything that's written here – simply explore as a scientist would do. When you hit a passage that's hard to grasp, take a break and ponder it awhile. Let your mind process this fresh information. Read this e-book a couple of times, take your time and produce your own experiences.
Table of Contents
GOOGLE SEARCH NETWORK OVERVIEW
INCREASING YOUR QUALITY SCORE
KEYWORD RESEARCH SIMPLIFIED
CREATING TARGETED AD GROUPS
SETTING AD BUDGETS
CLICK FRAUD
WRITING YOUR ADS
CREATING WINNING LANDING PAGES
SPLIT TESTING YOUR CAMPAIGNS
TRACKING COST OF SALES
CONCLUSION
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Complete Guide To Dominating The PPC Marketplace
Paid Traffic Profits
Introduction To PPC Marketing Millions
PPC, which stands for Pay Per Click marketing has been in existence for many years now, with one of the more popular PPC marketplaces being Google's advertising program, Adwords. If you aren't familiar with Google Adwords, it's very easy to understand and if you use the Google search engine for personal searches, you are already familiar with the marketplace layout.
Adwords ads are the results that appear under the "Sponsored Listings" on the right hand side of the search results window, as well as the ones that are highlighted above the search results. Take a look at the image below to see the ad blocks highlighted in red.
This is where your advertisements could appear once they are live via the Adwords network.
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As soon as the world runs out of business owners, this method will become saturated (in other words, never). To keep it simple, if you can answer an email, you can make money with this method. For those of you who have bought multiple products from me, you know that I only release actionable material that provides results when put into action. I've done it, my clients do it, it works. Period.
So, what are you going to need to make this work? I will recommend that you have a Facebook account and landing page (optional but recommended). Facebook and a landing page IS optional IF you feel comfortable calling around to local businesses or mass emailing. You will be using this Facebook ads+ landing page combo to filter leads (business owners who are interested in your service).
You do not need to have a budget to make this work at all (as you can call around or email businesses in your area for free), but I recommend that you spend about $20 to get up and running. Any small $5-50 budget will drastically speed the process. What are we going to be doing? We are going to be providing a VERY easy and simple, yet powerful Facebook ads service to small business owners. If the business has a customer list that collects cell phone numbers or email addresses, you can sell this service to them.
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1st thing 1st is that we need something that will cause business owners to pick up the phone and call you. For that to happen you will need some sort of web property.
The video that we are going to be uploading to YouTube will be a quick 1-2 minute video that will sell your services to the prospective business owner. Don't worry, I will be providing you the script for you to use.
The thing to remember here is that Youtube can't read the content of the videos. (at least I don't think they can just yet) That means that the only thing that they have to go on is the description and everything that you put on it when you upload the video.
That means that you can rank these videos for money keywords that the business owners would want their website ranking for. Since the video will be an advertisement for your business you will be proving to them that you can get the job done as far as getting traffic and at the same time be right in their face with your message. I will cover how to make sure that they notice your video later on in the report.
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Table of Contents
Introduction.........................5
The Idea of Systemizing Your Business..................8
What Systemization Is Not ...................................8
What Systemization Is.....9
Why You Should Systemize Your Business ..........11
A Lesson Learned From The Book “The E-Myth”..13
So How Do I Work ON My Business Without Working IN My Business..14
Is There An Example of Working On Your Business Rather Than Working
In Your Business? .........15
The Lesson To Take Away From “The E-Myth” .17
So How Do I Create This Wonderful Business System?............................19
Outsourcing As a Way of Systemizing Your Business ...............................28
Growing Your Systemized Business .....................32
Get the word out ............32
Start a Blog....................34
Use Online Social Networking Sites...................34
Network Offline..............34
Advertise in Print and Local Electronic Media ....35
Some General Ideas To Consider As You Systemize Your Business........36
Conclusion........................38
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Introduction
The ability to do business on the World Wide Web has changed the way people think about companies, especially when it comes to the prospect of owning their own business. It seems as if the Internet is loaded with all sorts of potential, just waiting for the lucky entrepreneur to tap into those vast resources and begin making a fortune. Already millions of people have taken a shot at starting an online business and creating a whole new way of life for themselves.
Unfortunately, very few of those millions have actually made it. While there are a number of reasons why an Internet business would never get off the ground, there is one that stands out above all others: the owner failed to learn how to systemize the business and make the best use of all the resources available. This applies to resources within the company as well as online support services that could have made all the difference in the success of the business enterprise.
All too often, entrepreneurs have a wonderful idea that has unlimited potential to make money. The problem is that the idea is often all they have.
There’s a tradition in the business world that tends to divide businesspeople into two categories. The first category is reserved for those who are known as visionaries. Purportedly, visionaries are the ones with the creative juices to come up with great ideas for products and services.
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The Truth About Traffic
Traffic: the word that terrifies most and often separates those who succeed from those who have failed in their search to make money online. The truth is it doesn't matter what you are selling or promoting if no one sees it, you have NO chance of actually selling it. You're smart and that's a simple concept, but actually getting traffic is a different story. By not having traffic to your site, offer, or product, you are setting yourself up for guaranteed failure. Most think that traffic is something that you have to spend hours, days, or even weeks "working on" before they see any results. That's where they would be 100% wrong. There are many different ways to draw traffic to your website easily and quickly in the next few minutes.
The first thing that you should understand about traffic is that there are two roads that you can travel:
1. The Paid Route: Paid traffic is great for those who don't feel like putting in even minimal effort to get results that they desire. This is an
Fast Traffic Secrets approach that can yield great results, but can also be a complete disaster. I've personally lost $1,000's using paid traffic, but have also had decent results. Use with caution. For the paid traffic sources in this eBook, I will be using very inexpensive, yet extremely powerful sources.
2. The Free Route: My favorite route. I'm a bit of a pessimist and worst case scenario type of guy (which has saved my butt several times in business) and like to make sure that if I am not going to get much gain that I am not going to lose anything at the same time. Many people don't believe that this route leads to much profitability because the visitors "don't convert." The reason for this is simple - they are using free untargeted traffic methods. "Free" and "untargeted" are definitely not the same thing. There are plenty of untargeted paid traffic methods that are just as (if not even more) useless. Massive amounts of traffic is awesome, but if it isn't making you money what's the point?
When it comes to traffic, look at it like an interstate - there is gold at every exit. It's simply a matter of finding it. If you don't bother to look, how will you ever expect to find success - with any source? But today, I'm going to get you started down the road to fast traffic goldmines. Remember that using multiple methods at once will skyrocket your efforts. Also remember that it is important to obtain targeted traffic that is going to increase your authority in your niche.
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Table of Contents
Introduction ................. 4
A Brief Introduction to Google AdWords? ......... 5
Identifying Your Keywords .................................. 7
Your Audience and Goals ................................ 7
Local Search Terms . 9
What Makes a Good Keyphrase? Using Keyword Tools ........................ 11
Negative Keywords 13
Writing Your Ads ....... 15
Discriminating Against Customers ................. 17
Research ............... 18
Bidding and Budgeting ...................................... 20
Automated Bidding Methods .......................... 20
Manual CPC........... 21
Deciding on Your Budget ............................... 23
Where to Send the Traffic? ............................... 24
Creating a Landing Page ............................... 24
Creating an eCommerce Site ......................... 27
Analyzing and Improving Your Performance ..... 28
Getting the Data ..... 28
Split Testing ........... 29
Conclusion ................ 31
A Simple Action Plan...................................... 31
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Introduction
AdWords is not just an advertising platform, it's a tool. And it's a tool that's powerful enough to potentially allow you to create a hugely powerful business model from scratch that turns over huge amounts of cash.
Literally you can do this with AdWords alone. You don't even need a product, a website… anything.
How would that work you wonder? Simple: you'd find an affiliate product you can sell for commission, make an advert for it using your affiliate link and then earn every time someone follows that link and buys the product.
Best of all, this plan is entirely scalable. You can start out putting just a little cash into your campaign and seeing a profit of say 30% and then when you build a big enough pot, you can start reinvesting and earning even more. It's limitless!
And if you already have a business? Then you can use AdWords to drive more traffic to your website to get more customers and more clients. The big advantage this has over using something like SEO? It's immediate. Just create your campaign and you'll immediately have more visitors and more profit.
But of course there's a caveat – in order for AdWords to be such a powerful and profitable tool, you need to go about using it the right way. There most certainly is a right and wrong way to work with AdWords and if you get it wrong, then you're not going to experience any of this. Get it wrong and instead all you'll find is that you have spent some money on some ads that only a few people clicked on and which cost you the Earth… You may even find nobody even clicks your ads, in which case you might well just give up on AdWords altogether thinking it doesn't work!
Throughout the duration of this eBook then, we will be looking at what makes a great campaign really tick. You'll learn how to choose your keywords, how to create your ads, how to start bidding and more. By the end, you will have mastered one of the most valuable tools of all for generating traffic and creating profit.