Table of Contents
Introduction …. 4
Chapter 1: Who is Your Audience? ….. 8
Chapter 2: What is Your Audience’s Pain? …. 19
Chapter 3: Common Buyer Objections and Resistance … 23
Chapter 4: Video Sales Letter Formula – Part 1 .. 28
Chapter 5: Video Sales Letter Formula – Part 2 .. 32
Chapter 6: Video Sales Letter Formula – Part 3 .. 35
Chapter 7: The Tools . 39
Chapter 8: Text vs. Screen Capture … 45
Conclusion …. 47
Sample Content Preview
Welcome to the “Video Sales Letter Genius” course! This is the introduction to what we’re going to learn. And first things first, I want to make a statement here and some of you may agree some of you may disagree.
I want to say that standard “text only” sales letters still work. They still work today but because people are just seeing them over and over and over again. A lot of people have got used to it. Yes, they still converse. The only real way of knowing whether or not they’re going to convert for you is by testing it.
Now if you’re selling something where somebody needs to visually see it such as a video course they might want to see a video before they actually buy it.
Same for a piece of software or something that they need to visually see. If it’s only text and you’re talking to an audience that you know are “kinesthetic” in their visual you’re going to lose sales because a
kinesthetic or visual type person needs to see it. So you’ve got to realize there are audio auditory, there are kinesthetic people and people who are visual.
So a lot of times people forget about the kinesthetic and visual type people and if your market is filled with tons of kinesthetic and tons of visual people and you’re only using a text sales letter then there can be a problem. So obviously different markets can be different but while this could be debated this course has been created from actual testing of what has worked well for us.
If you can create a video sales letter or smart video sales letter that mixes up text screen capture and different types of mediums (I’ll explain it later) you’ll be able to increase your sales conversions because you’ll keep it interesting, you’ll keep it engaging, you’ll address what needs to be addressed. This removes skepticism which is more and more common; it’s a lot harder to sell to people nowadays. That means you really need to take advantage of all the technologies that are available to you and stay ahead of the game.
So now I want to give you a quick overview so you know exactly what to expect in this course and how everything is laid out.
Chapter #1 is “Who is your audience?”. That chapter is going to show you how to figure out exactly the demographics of your audience. There are many different tools out there that you can use. I’m going to stick with 3 different tools that I personally have used over and over again. I’ll show you what my favorite tools are and why, which tools give you certain types of data so that you’re able to see exactly who that person is like their pains, their purchasing behaviors and more than just demographics We will be digging deep trying to figure out exactly who you’re talking to because if you can figure that out then creating the video sales later is just going to be so much easier.Other Details
- 1 Ebook (PDF), 47 Pages
- 11 Part Autoresponder Email Messages (TXT)
- 1 Salespage (HTML)
- 9 Ecovers (JPG, PNG)
- 5 Promotional Ad Materials (Banners)
- Source File, Secret Bonus, Report
- Year Released/Circulated: 2016
- File Size: 17,943 KB
[YES] Can be sold for any price and keep 100% profits
[YES] Can put your name as the author
[YES] Can edit the contents
[YES] Can be broken down into articles
[YES] Can be used as web or any other content
[YES] Can be packaged with any other product
[YES] Can be offered as a bonus
[YES] Can be added to paid membership sites
[YES] Can sell Resell Rights
[YES] Can sell Master Resell Rights
[YES] Can sell Private Label Rights
[YES] Can be published offline