Table of Contents
Chapter 1: An Introduction to Twitter Marketing . 3
Chapter 2: Building Your Brand and Creating Synergy ….. 6
Some Examples of Ways You Can Create Synergy . Error! Bookmark not defined.
Chapter 3: Delivering High Quality Content ….. 16
The Lifestyle 18
Getting Personal . 19
Reacting to the News . 20
Finding and Sharing Content…… 21
Deals and Offers . 23
Chapter 4: Work Smart, Not Hard ….. 25
Tools … Error! Bookmark not defined.
Twitter Analytics . Error! Bookmark not defined.
Chapter 5: The Social Aspect and Growth Hacking . 32
Growth Hacking With Influencer Marketing ……. Error! Bookmark not defined.
Real World Networking ……. 34
Follow and Follow Alike …… 35
Inviting People to Join In …. 36
Marketing Events 36
Chapter 6: More Uses and Angles on Twitter .. 37
Reputation Management and Public Relations .. Error! Bookmark not defined.
Twitter Advertising …… 39
Chapter 7: Conclusions and a Strategy Outline ……. 40
Sample Content Preview
An Introduction to Twitter Marketing
No matter what type of business you’re running, it’s crucial that you have a strong presence on Twitter. Twitter is an incredibly important and powerful social media network that is one of the largest on the net with approximately 316 million monthly active users and about a billion registered users. Like Facebook, Twitter has grown to become a household name and needs no introduction. It has become a part of our everyday lives, even featuring in movies and TV shows as a prominent plot point; and its marketing potential is gigantic.
Apart from its size and prominence, Twitter benefits from a number of features that make it perfectly tailored for use as a marketing tool. While some businesses will certainly be better suited to its unique advantages than others, there is no denying that every type of company can benefit from it in some way or another. In the best case scenario, it could help you to improve your customer relations, to provide a better service and to greatly increase your leads, your turnover and your profits. In fact, some businesses will find that they actually can’t cope with the amount of business that comes their way as a result of a new Twitter campaign. If you get ‘Retweeted’ by a prominent user, or if one of your posts starts ‘trending’, then you can find yourself inundated by a swarm of new customers. This can be a little like opening ‘Pandora’s Box’ and it’s not always so easy to put the Genie back in the bottle…
But having ‘too many customers’ is definitely a unique complaint and for most of us this kind of growth is pretty much the stuff of dreams.
So if you do want to open that Pandora’s Box, consider this your key to unlocking it. In this book, we’ll go over everything you need to know about Twitter. That means we’ll cover the basics but more importantly, we’ll be looking at the best strategies and approaches you can use to really tap in and harness the power of Twitter. This book is about getting the best possible results in the minimum time and with the minimum effort. If you’re currently just treading water on Twitter, this will help you to start seeing massive growth and to have fun doing it – whether you run a small business, a blog or something else entirely.
Are you ready?
Just before we jump in and start looking at all the strategies and hacks you can use to get ahead on Twitter, let’s take a moment to examine what it is about Twitter that’s so perfect for helping you get the word out. At the same time, we’ll be looking at what it is about Twitter generally that has helped it to get to the point where it is.
Low Time Investment
The key idea behind Twitter is really that it limits the number of characters you can post or ‘Tweet’ (to 140 to be precise). What’s interesting about this concept is that on the face of it, it sounds like a limiting factor. Twitter has restricted its users and made that a ‘feature’.
But this is a stroke of genius in an age where we’re constantly pushed for time and constantly inundated with things to do. And from a marketing standpoint it’s amazing because it takes literally a few seconds to send out a Tweet, versus uploading a blog post. That Tweet has the potential to be seen by thousands, if not millions of people but it took you only seconds to write. That’s a huge payoff for a very small amount of work, which makes it massively scalable, even for a tiny company.Other Details
- 1 Ebook (PDF), 41 Pages
- Cheatsheet, Mindmap, Resource Report
- Year Released/Circulated: 2015
- File Size: 3,247 KB
- not for resale or any type of give away