Salespage Snapshot: >>> Click Here To View Full Sales Page... Sample Content Preview You need to be objective when analyzing your member base, so that you can create a tailor made training program suitable for specific segments of your market. For example, your training program will need to address a specific skill, or experience level so that you can ensure your members can understand and apply the information you provide during the course. You want to be very careful to first survey what kind of help potential members are interested in, so you can gauge the overall demand and interest and create a laser targeted coaching program. Coaching based membership websites are extremely easy to set up because unlike traditional membership websites where you’ll need to develop and publish content prior to your website launch, with service based membership websites, you can update your website less frequently, creating content and resources only as the site grows. Email Programs The easiest way to set up an email based membership website is to create a simple subscription page that features a subscription button (You can create these directly within your Paypal account). When a visitor to your site decides to enrol in your ecourse training, they can either choose to subscribe to a monthly payment plan, where they receive one new module every month, or perhaps a one-time flat fee for the entire training series. With an email based membership program, you are able to set up complete membership sites quickly, with very little start up costs or work involved. After all, since the majority of the content will be delivered via email, you don’t need a dedicated server, or expensive membership software to manage your program! You will also want to determine a delivery schedule, making sure to send out the newsletters on the same day each week, for consistency. When it comes to frequency, the most common formats include eCourses sent weekly, bi weekly or monthly. When you are deciding what your publishing schedule will be, keep in mind the kind of information you will be supplying to your membership and its “dated importance”. If you are offering information that changes quickly or regularly, then you are going to want to consider sending out your ecourses more frequently, perhaps even implementing a RSS feed into your course, so that members can receive instant broadcasts of new updates. If your information is evergreen and unlikely to change quickly, you can set up a weekly or even monthly e-course, where subscribers receive a new module or lesson through email on a regular basis. eCourses are exceptionally profitable, because you can minimize the workload involved in launching your membership program. You will only need a professional autoresponder/email delivery account, such as https://www.Aweber.com or https://www.GetResponse.com, the first month of content, and a way of accepting payment for each subscription. The easiest way to set up an email based membership website is to create a simple subscription page that features a subscription button (You can create these directly within your Paypal account). When a visitor to your site decides to enrol in your ecourse training, they can either choose to subscribe to a monthly payment plan, where they receive one new module every month, or perhaps a one-time flat fee for the entire training series. Traditional Platform Membership Sites With a traditional membership website, your subscribers pay monthly for regular content updates and new releases. This is by far the most common method of building a membership website, however it does require more frequent updates than other membership types. In many cases, traditional membership sites either offer a low trial price with the cost increasing once the trial is offer, as a way of generating interest and encouraging visitors to explore the websites offer. (this is also a great way to stand out from the competition in the event they are not offering a no-risk trial). Example: A subscriber would be given the option to join the membership site for only $17 for the first week (7 days), then $37 monthly, set on a fixed term rate. This means that even in the event you increase your prices later on, charter members who initially took advantage of your introductory offer, are locked in, and are not required to pay any additional charges or increased fees. This structure is a very successful one, and can really help your membership website get off the ground, as you are providing a clear incentive to subscribers, as well as encouraging members to stay subscribed to your website so that they can continue to receive access at a lower rate than future subscribers. Traditional membership sites are usually updated on the 1st of every month, but one savvy technique is to update halfway through the month so that subscribers don't join at the end of the month only to gain access to two months worth of content. You should also consider setting up an archive section of your website, so that new members are able to purchase previous releases or updates, rather than gain access to everything. Remember, your subscribers are paying for monthly access to your content so it's only fair that you value their subscription by limiting content on a monthly basis. Anyone who joins your website halfway through a month should only be able to access the current months content. Traditional membership sites can be set up a number of different ways, customizing everything from the delivery format, to the update schedule. It's your website, so make sure that you evaluate the different options and choose a platform that works best for you based on the time you have to allocate to your community, as well as what you believe your members would prefer. The Free Format vs The Paid Format of Memberships The obvious benefit of a paid membership program is the monetary element, however, setting up a free membership program can be just as rewarding. With free memberships, the foundation is usually based on allowing free entry with the intention of selling a membership upgrade. Using teaser options like this, you initially attract a customer with a no obligation, no cost offer. In other words, you eliminate the risks involved and instead of forcing a visitor into making a quick decision to join your site or exit your page, you are able to capture their information, add them to your database and follow up at a later date, in the event they failed to upgrade right away.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Table of Contents Introduction . 5 Chapter 1: The Types of Leads and What They Mean 8 The Life Cycle of a Lead .. 8 Cold Leads 9 Warm Leads .. 10 Qualified Leads .... 10 Lead Scoring and Categorization ..... 11 Chapter 2: Playing the Long Game – Create Leads, Not Customers .... 13 Branding and Leads . 17 Chapter 3: How to Create Interest and Sell the Dream .. 21 The Buyer Persona .. 22 The Value Proposition .... 24 Chapter 4: How to Build Trust and Influence 27 What is Content Marketing? . 28 Chapter 5: Building a List Through a Squeeze Page ..... 31 Design .... 32 Using Incentives . 34 An Example of the Copy 35 Chapter 6: A Guide to Writing Persuasive Copy 37 Good Copywriting .... 39 Chapter 7: Creating Leads Face-to-Face and Through Other Means ... 41 Chapter 8: How to Convert – Turning a Lead Into a Buyer .. 44 Introducing AIDA 45 Minimizing Risk .. 46 Urgency and Scarcity ..... 47 Sales Funnels .... 49 Chapter 9: Lead Management Software Explained .. 51 Choosing an Autoresponder. 53 MailChimp: ..... 53 AWeber:... 53 GetResponse: 54 Chapter 10: The Best Lead Generation Methods 54 Finding Cold Leads .. 55 Making Warm Leads 56 Getting Qualified Leads .. 56 Converting Leads ..... 57 Conclusion and Summary 58 Sample Content Preview Cold Leads First we have the cold lead. The cold lead is the lead that you have only just acquired that knows nothing about your business and that, as yet, has no interest in your product or service. They are a lead though because you have their details/contact with them and because they fit into your target demographic and your buyer persona. You know all those calls that you get from companies trying to sell you insurance, PPI and other services you don’t want? They are calling you because you are a cold lead. In other words, they bought your details (most likely) from another company because they know you fit their demographic. Now they know who you are, they have the means to contact you and you are someone who is likely to want to buy from them. Their mistake is trying to go straight in for the sale – cold leads haven’t given permission or shown any interest and so they’re not likely to buy right away. If you try and make a sale from a cold lead, it will likely lead to a backlash. If you are an internet marketer, then hopefully you aren’t buying mailing lists or followers – these are marketing methods that are generally doomed to failure. Our equivalent of this then is a visitor to our website – someone who we now have access to but who may well have just landed their by accident. Warm Leads However you got your cold lead, your next step is to convert them into a warm lead. Better yet, there are ways of ensuring that your leads are warm when they first reach you, which can save you a lot of trouble and effort. The warm lead has everything that the cold lead does – they fit your target demographic, you have the means to market to them and they are statistically likely to buy from you. Their big difference is that they have shown some actual interest in your brand (if not your product) and hopefully even given you permission to contact them. This might mean they have followed you on social media, it might mean they’ve joined your mailing list, or it might mean that they have sent you an email praising your site and all your hard work. These people haven’t necessarily indicated that they want to buy from you but they have demonstrated some kind of liking for your brand and your ethos. These people are thereby much more likely to buy in future when compared to people that you’ve never had any contact with. Qualified Leads A qualified lead is then a lead that has taken the next step and gone from being interested in your brand to being interested in your product. That means they have somehow shown interest in buying from you – perhaps they have asked for more information about a specific product for example, or perhaps they have added your product to their cart or to some kind of wish list. Maybe they backed your product on Kickstarter even. They might have asked for a quote, or they might literally have told you they want your product. Either way, the qualified lead is now someone who wants to buy and who just needs that tiny push in order to actually take the plunge. You can also categorize leads as sales qualified leads (SQL) and marketing qualified leads (MQL). This is a term that is generally used in businesses with separate sales and marketing departments. It depends on which team qualified the lead and very often an MQL will be passed immediately onto the sales team to become an SQL. Sometimes you will also see the term ‘IQL’ or internet qualified leads. This is what this book will largely be dealing with. Lead Scoring and Categorization There are more ways to think about your leads and to categorize them. Some companies for instance will actually ‘score’ their leads and use this as a measure of how likely they are to buy from you. Only once the lead has reached a certain level do you then go on to actually try and sell to them by sending a special offer by email, or by getting a member of the sales team to give them a call. How do you score leads as an internet marketer? That’s up to you – but ultimately the more data you can collect the better. You might for instance score your customer in terms of engagement with your brand (How often do they visit the site? How many of your emails do they open? Do they comment on your posts?) and in terms of the interest they’ve shown in buying from you. So for example, a lead with a good score will be someone who has done Google searches for your specific product, who has spent time looking at the item on your ecommerce store and perhaps who has actually made a purchase in the past. Finally, you should also categorize your leads based on their demographics. That means thinking about their age, sex, income, location and more. This is important because a lead that has more money is more likely to spend more money with you and a lead that meets certain criteria will be more likely to buy specific products that fall into categories they’re likely to be interested in. Chapter 2: Playing the Long Game – Create Leads, Not Customers In the introduction, we looked in some detail at the importance of creating leads versus customers and we discussed why leads were on the whole more valuable. A good lead is much more likely to have a higher customer lifetime value versus someone that you persuade to buy out of the blue. Moreover, it is much easier to build a large number of leads than it is to create a large number of customers. But we also mentioned how leads could impact on your business strategy and actually help you to alter your approach to business such that you would have a better brand and be able to offer more value to your visitors and to your customers. Perhaps a good way to look at this would be to illustrate the point using an example. Let’s imagine two websites – one that focusses on sales and one that focusses on leads. The website that focusses on sales would most likely have a ‘Buy Now’ button front and center, right on the home page. The text would be focused on making a sale and it would continuously reiterate how great the product was and why people should make a purchase there and then while ‘stocks last’. The social media channels would likely take a similar tact and would be full of promotional posts, along the lines of:

Sample Content Preview WHAT’S A GOOD LENGTH? In general, ebooks can range from 50 to 100 pages. Unlike published books that range in the 200- to 300-page range, ebooks are much shorter since they are electronic in nature and are meant for an audience that isn't reading them like a novel. They are informational mostly, although adding some humor and entertainment is permissible. People who buy ebooks are looking for solutions, not entertainment, and they want it to be informative, not pure fluff. They also want it to be a quick read, as they're used to reading short Web articles or even short reports. For this audience, 50 pages is enough, but never exceed 100 pages. YOUR Within those 50 pages, it's common to see about 10 chapter headings. That gives you about five pages for each major topic in your ebook. There's no right or wrong way to divide chapters up, and you can make some longer and others shorter, but on average, most will be five pages long of written text. You can add pictures, but those shouldn't count towards the text. That means that when you sit down to brainstorm your ebook, you will want 10 main headings. Within those 10 chapter headings, you may end up with several subheadings. These break out your major topic into easily digestible packets of information that people can scan via the table of contents. We will discuss how to automate the creation of the table of contents so that each of those headings and subheadings with corresponding page numbers is inserted at the front of your book. For now, realize that you will need to brainstorm an outline with 10 major points and three or more subheadings each. Fill In The B Fill In The B lanks lankslanks Once you have a good outline, you'll know what topics you need to research more and can spend a little time doing just that. You should become familiar with quick ways to research any topic so that it can speed up the writing process. If you're a walking library of information on your topic, you won't have to spend much time researching anything. However, for those that want to spend a bit more time getting into their subject more, there are a few options before they set pen to paper. GOOGLE IT Use keywords that define your niche topic for each chapter to Google new information across the Internet. Almost everyone is familiar with Google's search engine. You can even use the advanced search to limit yourself to recent postings on the Web too to make your information more current. Just be sure not to plagiarize information and to use it solely for research purposes. Be careful about the information on Google, as sources may not be accurate, so it does take some good ability to discern good and bad information via the references offered in each article. Even Wikipedia, a great source for research, is not 100% accurate, since it is updated by everyday people who can and do make mistakes. Consider the source when doing research. This way, you'll be more accurate if you use any facts or figures that are quoted within an article by checking the source too. ASK AN EXPERT A great way to put together some valuable information for your readers that you don't know without necessarily doing heavy-duty research is to ask an expert to contribute to your ebook. Of course, there has to be something in it for him/her, but you can do an entire ebook with chapters devoted to him/her discussing a particular topic of interest to your readers. If you promise to let him/her link to his/her products and services within the ebook, and you have a wide enough audience who will be offered the ebook for free, it can be a win-win for everyone. Write it up in an interview format that’s very easy to read and nicely segmented. In some cases, the ebook might be a promotional item to help you prod a person into buying something else that you and/or your expert sponsors, so it's not going to be sold, but is going to be given away instead. With so much exposure available to experts trying to sell their products, it will be something that will interest them to help you with it because it will help them sell their products to a new audience. How To Format Everything Quickly How To Format Everything Quickly How To Format Everything Quickly How To Format Everything Quickly How To Format Everything Quickly How To Format Everything Quickly How To Format Everything Quickly How To Format Everything Quickly If you're using Word, you can format your headings and subheadings so that they can be used easily at the end of the creation of your ebook to generate a table of contents (TOC). Depending on the word processing package you are using, there will be different menus that allow you to format the headings. If you start with the idea that your chapter and section headings are going to make up the table of contents, you will know ahead of time to format them as you go along. For now, let's just quickly go over how it's done in Microsoft Word, as this is the most popular word processing program out there. HEADING STYLES You will have the option to format text that you highlight in different styles. You can do this from the menu or from the Style box on the formatting tool bar if it's showing. Heading 1 is the style that is used for major chapter headings, while Heading 2 is used for subheadings. To apply a Heading 1 Style, you can do one of the following after selecting the text: 1. Click the Style box and choose Heading 1 as your style to apply. 2. Using the menu, you might try using the Format menu, and under Styles, you will be able to click Apply. 3. Use Ctrl-Shift-S for Word versions earlier than 2007 to get to the Format toolbar where you can apply it with the Style box. Whatever way your word processing program does this, it's still the same in most word processing programs. In OpenOffice, you will even have Chapter Headings that you can use, which are much larger and which appear like the page headings in this report. TO INSERT THE TOC Once you have a few heading styles applied, try to see how they look in a shortened TOC. In a new page near the top of your ebook, before your headings and subheadings, you will place your cursor to insert your TOC. This is done by choosing the Insert command on the main menu of Word. In earlier versions of Word, the submenu you want is “Index and Tables” or “Reference/Index and Tables.” Click OK, and it will take your headings, add the page numbers, and put in a TOC for you. If you want to change the look of the TOC, choose to modify it within this command, not from within the ebook. Adding Pictures Adding Pictures Adding Pictures Adding PicturesAdding Pictures Adding Pictures Adding Pictures Adding pictures breaks up the monotony of an ebook, although they're not entirely necessary. It is nice to include a photo with your ebook cover when you market it, but it's not entirely necessary to add them within the ebook itself. Although they can be very helpful when it comes to certain things, like explaining how to do a particular operation on a computer. Just be sure that the pictures you use are either your own or are licensed to you for the proper usage. Otherwise, you can end up in legal trouble for infringing on someone else's copyright.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Sample Content Preview They Provide Multiple Ways To Profit From Them (And Their Members) Membership websites are important as they have multiple ways you can actually make money from them, you can promote affiliate products earning commission on sales, you can get paid for reviewing products on your membership private blog, as long as the product is relevant then you can include it for review in the system. You can place banner advertisements on the home page although mainly you would keep this clean and respectable and mainly targeting the users towards signing up but as this page will get a lot of traffic you can place banner ads and also PPC advertising on there too, this will mean you are maximising profit. They Spawn And Attract A Responsive Audience Full of Dedicated Customers One important factor regarding membership websites is the fact that all the customers are actually all dedicated to the niche, they are targeted customers ready to be sold to, the more content you publish the more they will read, the more they read the more you make from advertising! Simple Steps To Running A Membership Site There can be a lot of different aspects to running a membership site, you have to factor in the setup process, and marketing process. But right now, let's focus on how, after you're all set up, you can keep the membership site running like a breeze. Here's a few dead simple steps that you can use to keep the gears rolling on your membership site, without falling behind or getting overwhelmed. Keep The Content Fresh Keep the content fresh every month, update the site with fresh new guides, how-to's, videos, podcasts, images, downloadable images, software, tools etc.. Anything to keep the content fresh! Your users will get tired if they are just seeing the same content all the time on the site, the users will love it when the site being updated Just make sure you are at least putting content in maybe 4 times a month, 1 time a week and then your fine, once a month minimum though, and if possible 4-8 times a month or whenever you feel it’s time to make an update. Keep The Community Buzzing Keep the users on your site always interacting with each other, if you are using the forum model then you need to make sure your users are having healthy discussions regarding your chosen topic, you might even need to sneak in there and post a few questions or answers just to stir things up a bit, and get a bit of activity going from time to time. Treat Your Members Like Gold Dust! (They Truly Are) Make your users feel loyal to you, make them think they are worshiped by you, give them free goodies for doing nothing but be a member, this way they will have no reason to cancel their subscription. Give them random super-sizes such as a special free e-book about the topic, say its exclusive to your membership site and will not be getting released anywhere else! Market Your Website Social (On Social Networks) Get involved in social networking, jump onto Facebook, Twitter, Youtube, release a small sneak preview of your membership sites access, regularly post testimonials from other users on Facebook and tease Facebook and twitter users, make them feel like they’re missing out on something hot! Always Leave Your Members Hanging! Here is a little tip a lot of the big wigs use in their marketing strategy, so pay attention closely to this one. The art of making your member hanging on a cliff edge, tell them that there next month there will be something 100% worth waiting for! Don't leave things out, but make sure they want to stick around to see what's in store for the future. Marketing Strategies For Your Membership Site(s) Once your membership website is ready to launch its time to market it! Get connecting on the social networks and get your users marketing it for you! Here's just a few marketing tactics that you can utilize in your promotion efforts for any of your membership sites. As always, you should constantly try to think outside the box and put your own spin on these kinds of ideas. Search Engine Marketing You need to make sure your membership website can be found on the internet search engines such as Google, Yahoo, Microsoft Bing and others. You need to make sure your following the steps in the Search engine optimization area of the e-book, this will tell you how to optimize your pages so they can be found higher in the search engines. You need to make sure all your meta tags, keywords are up to standard and you need to focus on pumping fresh unique content onto the home page of your blog regularly. If you place fresh content on your site daily then this will help your websites search engine results, obviously this depends on the amount of time you have to spend on your membership site. Even if you just write a 250-300 word article daily giving a sneak preview into what’s behind the closed door of the ‘exclusive membership site’ then this will help the search engine results. Try get some paid search engine marketing on the go as well, look into a small Adwords campaign, spend maybe $50 and see what works, what keywords are bringing the most sign ups and then start to use these keywords in your search engine optimization efforts. Run a Referral Contest If you have some sort of affiliate program for your membership website then all you need to do is introduce a 1 off contest to build some buzz, say to the users, in a 3 month timescale the user who has recommended the most amount of subscribers will win a lifetime membership or something along those lines. This will really push numbers of the subscribers up and really build buzz on the site. Social Networking You need to get signed up with Twitter to post daily, weekly, monthly updates about your certain subject, also use Twitter to connect with other people who are interested in your niche, have a chat with them and introduce them to your site. You need to also get signed up with Facebook and create a group or a small app promoting your membership site! Affiliate Marketing Again, only if you have an affiliate program script installed on your membership site then you will be able to engage in affiliate marketing for your membership website. You will be able to ask bloggers in the same niche as you to write a review about your membership website and then ask them to link to your program with the affiliate link meaning that anyone who signs up using that link the blogger will then earn a small commission which will cover the costs of writing the review on their site. Forum Promotion Try finding relevant forums on the topic of your membership site and talk to users in these forums, change your avatar on the forums to be a logo for your website and also make your signature a link to your site, you can even leave a little coupon code in the signature link giving the forum user a very small discount, at least this way you know where that user has come from too.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Sample Content Preview Look For The Best Price & Value – More Goodies = Better Deal For example, extra articles that are packaged in with the deal each month can come in handy in any number of ways. You can insert them throughout the original ebook to make the content more unique for you to sell, you can add them to your autoresponder series or you could package them as a report to be sold with your ebook or as a front-end item, or to give away free to website visitors who subscribe to your autoresponder series through your leads capture form. Programs with audio and video files plus keyword lists to help focus your content and promotions are also more goodies that sweeten the PLR pot. Instructions Especially for new people just entering the private label rights arena or who are new at selling online, PLR sites that come with helpful instructions are among the top tier for you to consider. Because, with instructions – written, audio with video tutorials or whatever they have, you can learn how to use the member products and the best ways to market them are maximum return on your investment. And that’s a win-win for your private label membership program and your business. Essential Factors To Consider When Choosing A PLR Membership When you are at all into internet marketing, chances are that you have put some thought into choosing a Private Label Rights membership site, although you may not know just how to go about doing so. It is all too easy to go about just choosing any old PLR site and deciding to submit your information for Private Label Rights membership, but just as it is with any other project it is important to know that not every PLR site is the same. First of all, it is important to know just what a private label rights membership is. Private label rights membership sites give you access to content that has private label rights attached to it. The catch is that you get the opportunity to modify the content that you gain access to and make a profit for it. Good, rich content from private label rights membership is one of the best ways to make money on the web and without that rich web content it is difficult to gain any internet traffic at all, making it rather difficult to make a tidy sum by managing your site like you would probably like to. Of course, not everybody is an effective writer. In this case, private label rights memberships are the way to go. Let’s face it: not everybody has those skills, but private label rights membership sites give people the opportunity to gain access to content that can help make their content much easier to come by. Rewriting or modifying PLR articles to make original content is a great way to save some money on web content, and many people can do that even though they may not be able to write great keyword rich articles otherwise. Just as any other product out on the market, every PLR membership site is not as good as the next PLR membership site, and there are certain factors that any internet marketer, aspiring or otherwise, should take into consideration before paying any money for a private label rights membership. How Widely Will My PLR Content Be Distributed? While some PLR sites restrict the number of times that their content can be distributed to a mere few, still others disperse content to just about anybody who asks for it. This is not the best thing to do, as it makes the likelihood of duplicate content penalties even more likely and that is never good for you. As an internet marketer you have to protect your search engine rankings as vigorously as you can, and you should keep this in mind when choosing a private label rights membership site. Just because a PLR site has hundreds of members does not mean that they distribute the same content to all of those members, but you are going to have to read their terms and perhaps even contact the private label rights membership site administrator to find out for sure. Can You Obtain Niche Content from The PLR Membership Site? Private label rights membership sites go about various ways of distributing their content while others just distribute it in any manner they deem the most fitting. Your best bet is to find a PLR membership site that distributes content in a particular niche, so that you can rest assured that the content you are getting is relevant to the site you are working on. Some people have many niche sites, so the content subject matters less than for those who manage just a few sites and need particular content on skin care, aging, pets, or health. A good private label rights membership site maintains niche related content and limits the number of times that a certain site of private label rights content can be distributed. How Often Is Content Updated? While there are a lot of private label rights membership sites out there, not all of them keep their content updated. Some of these sites tend to recycle content time after time, and while that may not always present a problem a good internet marketer wants as original content as they can possibly have. For this reason it is important to make sure that the private label rights membership site out there updates their content and gets new content in daily. A good way to tell this for sure is to see whether or not they allow you to subscribe for new packages. If they are willing to send you PLR packages on a consistent basis, chances are that their content is updated a lot more often than many of the sites that require that you visit the site homepage to request more content. If content is updated on a consistent basis, it is much easier to have a consistent working relationship with your PLR membership site, making life much easier for you in the end. If you belong to one private label rights membership site, you should not have to belong to another one. If you find yourself unable to get everything that you need in one private label rights membership site then chances are you might have to consider if it's not the site that you want to invest your money into and risk having unoriginal content or lack of content. Private label rights content is a great way to make some extra cash using the internet without having to go through the pains and strains of creating original content for yourself, but just as it is with any other service there are things to consider that you should keep in mind. Make a good choice in PLR sites and you will see the dollars flowing in from the rich, original content you have placed on your site. How Private Label Content Can Benefit You If you are looking for a way to take your website to the next level you may want to consider using private label rights content. This craze has picked up over the last year or so, and there is no sign of it slowing down in the near future. The main reason that this trend has become so popular is quite simple. When you use private label rights content you will have the ability to update your site with new content every month. This means that you will never again have to worry about your site getting stale due to the same old information. In addition, you will never have to write another article. All of your private label rights content is delivered to you direct each month, and then all you have to do is post it to your site.

Sample Content Preview ONLINE WORKSHOPS Online workshops are very easy to implement with today's video and audio technology and the Internet. Once you build a short course online, you can even promote it for free to people to get sales leads. A few short courses that you offer for free can be a great way to entice people to buy the bigger products that go more in-depth with the material. You can also use them with your offline workshops as a bonus gift to people who attend. People like to feel they've gotten a freebie and appreciate the effort to meet their needs, above and beyond the call of duty. What's even nicer for you about online workshops is that you can put them in membership areas, and instead of charging for a view, charge a monthly membership access to all online courses. This will seem like a real deal to most people, and yet, it provides a means of obtaining residual income for you as well. That means that you will always have some money coming in on a monthly basis from your existing customers, instead of having to sell to them over and over or of finding new customers to take their place. CONSULTING YOUR WAY TO SUCCESS Consulting can be a very lucrative business, but it comes with much higher risk than some of the other strategies entailed earlier. For one, you are personally liable for any damage that your working might cause while you are on someone else's premises. You can charge much higher fees for consulting, and that's the main draw, but you will also have to devote your time to one customer and assume some more risk to get that fee. MUCH MORE FACE-TO-FACE INTERACTION If you like meeting with people and learning what makes them tick, consulting is a fun job. If you're more private, then it can add tremendous stress to you, particularly for an Internet marketer who might have hidden behind the computer screen in the past. This type of offline way to do business on Internet marketing is not for everyone, but for those where it is a good fit, it's a very easy way to make money. YOU'RE THE EXPERT As a consultant, you're the expert. The business owner will provide you with the resources you need to understand his/her business and get the job done. You may have to bring your own tools and have a home office, but there are tax perks that come along with that too. Being a business consultant is a nice way to generate a large income, and the perks of doing business from a tax perspective are generous. REVIEW HOW TO SAVE YOUR EARNINGS You may think that there are more expenses associated with in-house consulting, and there are; however, many are deductible at the end of the year. You can deduct the cost of traveling to and from a job site at a standard mileage rate. You can lease a special car and deduct that cost on your taxes. You can devote a portion of your home as a home office, and as long as it meets Federal requirements, you can deduct portions of your mortgage and your utilities from your taxes to service that space. In a sense, you get a lot of government perks that might be harder to access and prove by doing most of your work online. Consulting relies on your reputation and word-of-mouth to get new customers. You will find that satisfied business owners will refer you more business from other people if they know that they can trust you. Sweeten the pot with a referral bonus, and you'll have tons of work! CREATING A KILLER SALES CAMPAIGN ONLINE Business owners who do business offline rely on a few strategies to create business leads. They may have an ad in the Yellow Pages. They may even know about CitySearch.com and MerchantCircle.com. Yet, many have never sat down to create an active plan for a sales promotion that has a defined sales funnel, complete from the mouth of the funnel to the closing of a sale. Instead, they rely on luck and the quality of the offerings to persuade people to buy. That's not working for many of them right now due to the recession. They need to be more proactive, and showing them how to generate leads online and developing a killer sales campaign is going to benefit them tremendously. THE SALES FUNNEL You can develop some very nice campaigns for your offline business owner to generate traffic into his/her offline store. You start to develop a list that categorizes his/her customers based on whether he/she is local or not. Then, you can use that information to create a different sales promotion that will be emailed to those clients to notify them of pending in-store sales and discounts to generate more foot traffic. Other people who are online leads can be marketed with the right products and services for that group. Having a definable sales funnel, where the mouth is the double opt-in page, and carefully crafted promotions can be a great way to increase income for an offline business. Once they get the hang of this, they might want to do it themselves, but odds are that if you're knowledgeable about their products and services, you can do it for them and they will love you for it. PROMOTING THE BUSINESS ONLINE Each sales campaign is a new opportunity to promote the business online, outside of the regular audience. You can pick out one or two products that you want to promote heavily from this offline business owner and set up backlinks in blogs, news articles, and more to promote this offering. You can even use your own Internet marketing vehicle to increase their exposure by tweeting about it on Twitter or by adding a link to your status update on Facebook. This is something that the average business owner cannot provide for himself/herself. They've been too busy marketing their products offline to develop an online audience. You can show them how associating with you and your company has automatically generated massive exposure due to your online connections. SELL ONLINE TOOLS An Internet marketer wouldn't be where he/she is at if he/she didn't know the tools that help him/her do business online. If you are an affiliate for some of these tools, you can make money sending your offline business owner contacts to these programs to sign up on their own. Even if they never hire you to do any consulting, listen only to your free workshops online, and demand to try to do everything themselves, they will want to buy those tools. If you can put affiliate links in your free videos and articles, you should do this to promote those tools too. AWEBER One service that you can promote and make money with is AWeber.com. This email campaign managing service is essential to most online marketing. Once they get a handle on how to pick good products and services to promote and how to create a sale funnel, they will want to automate the entire procedure. That's what AWeber.com can do for them. If you include your affiliate links within your informational products, you stand to make income in this way too. AFFILIATE NETWORKS After you explain why it's important for offline business owners to join affiliate networks, you can offer them links to sign up to those that offer you a sign-up bonus and sub-affiliate commission. Every merchant who wants to start selling things online will have a need for this type of information and service, so why not make some money while they're getting set up with them? BLOGS Adding blogs to websites is a great way to keep a website dynamic. However, what business owner has time to blog every day? You can sell the creation of a blog, but after that, someone has to keep the content fresh. You can offer a service to sell PR or original articles to your business owners and have a variety of topics that suit their markets. SEO TOOLS Google provides a free keyword analyzer, but it doesn't really tell them much about how they stack up against the competition on their SEO strategies. You can promote and sell SEO tools that let you earn affiliate commissions from sales to keep your business owner happy and to get some income too.

Sample Content Preview FLAUNT YOUR CREDENTIALS If you have degrees, teach seminars, written a book, or done anything that can establish a personal connection and authority on the subject you are selling, be sure to flaunt it. Nothing sells better than a person who is keenly involved in the field that they promote. PROVIDE TESTIMONIALS You can write up testimonials that others provide to you. Preferably, they should include real results, not just gushing admiration. In order to give them authenticity, ask permission from the person who offers the testimonial to reprint their quote with their full name. Adding a city and state also gives it more credibility. POINT TO FAVORABLE REVIEWS Did someone else give your products, service, or business a review? If it was favorable, post a link to it on your sales page so that they can see that you really are who you say you are and can provide what you say you do. If you don't want to post a link, quote the article and list the reference that gave you the review. GIVE OUT CONTACT INFORMATION This seems very simple, but many IM people bypass it for fear of being “too available.” You don't have to give out a physical address, but having a phone number or email address where people can reach you to ask pre-sales questions is good. It shows that you are an actual live person who is doing business online and not just some scam website. SHOOT OUT THOSE BENEFITS! When someone asks you why they should buy your product or service, it's a good thing to have tons of benefits ready to list. Benefits sell products, as any good marketer knows. You can't have too many benefits, so don't be afraid of listing too many. How you list those benefits is just as important as what you list. BULLETED LISTS If you go through a number of Internet marketing sales pages, you'll find they almost all have one thing in common: a bulleted list of benefits. This is the best way to list your benefits because of the way people scan a sales page before deciding what to read. The bulleted list makes it easy to scan the major benefits and then read any details if the main benefit is appealing. ORDER IS IMPORTANT The order of the bulleted items is important too. You want to list the biggest benefits first and work your way down. Again, this is because people tend to start to read and then lose interest the more they read. So, to keep them reading, put the juicier benefits at the top and work your way to the weakest benefits at the bottom of the list. WHY MORE IS BETTER You might think that listing two whole pages of benefits is a bad idea. Actually, there is no way to list too many benefits. The reason for that is that you don't know why someone has landed on your sales page or what trigger will make someone push the “Buy” button. Since you aren't a virtual sales agent, your copy has to do the job of overcoming all objections for you. You aren't there to hear the objections running through the visitor’s head. Only he/she knows what those objections are, and so the copy has to address each and every objection someone might have by listing all of the benefits the product can create in a person's life. Eventually, as the visitor reads the list, he/she will come upon the benefit that may be the biggest trigger for him/her, but it may be placed further down the list. There's no way to know what exactly triggers that particular individual, but when he/she gets to that benefit, that may be enough to sell him/her on your product. So, be sure to list as many benefits as you can think of, even if the list runs several pages. If the visitor doesn't want to read them, he’ll/she'll simply scroll onto the next subheading. EXPLAIN YOUR FEATURES OR SPECIFICATIONS THOROUGHLY Have you noticed that, so far, we really haven't explained much about the product or service we are selling? That's because you're not trying to sell a product or service; you are trying to sell benefits. Benefits sell products, and once the decision to buy has been made (which is typically an emotional response), then you can start to list the features or specifications of the product or service in detail. If you were to try doing it the other way around, you would more than likely bore people to tears. Ever have the uncomfortable experience of walking into an electronics store and being assailed by a tech geek trying to sell you the latest computer based on the features and specs of the machine? Odds are, you don't know why you'd want a certain speed of machine, why one video resolution is better than another, or what any of those weird terms the guy is spouting mean. It's just plain awkward. You aren't there to buy a particular machine based on the specs and features. You are there to buy a machine that solves your problems and makes your life easier. If those features and specs do that, great! But no one wants to know how they work; they just want things to work. They also definitely don't want to have to guess from the features of specifications how that machine is going to work out for them. They want to be told how it solves their problems and benefits them personally. The same is true of any sales copy you write to sell products or services on the Internet. Benefits sell; product features and specifications should be detailed, but only after the benefits are listed and clearly explained. BE PRECISE AND HONEST No matter what you are selling, try to give a very thorough detailing of the products and specifications. Are you selling a CD set of seminars for financial investing? Then clearly state how many CDs are in the set, how many hours of seminars they'll enjoy, and what types of exercises or teaching is involved. Don't just detail the products, though. Get them to understand how they can expect to receive the product and the timetable for delivery. Whatever you promise in the features and specifications should be exactly what you deliver. If you want a repeat customer, don't try to con anyone into buying something that is actually less than what you've stated. Particularly in these harsh economic times where no one wants to lose money, delivering a product or service that actually exceeds the customer's expectation is the best way to retain loyal customers. That's what you want at a time when paying customers can be sparse and hard to find. INCLUDE POWERFUL IMAGES The Internet is the perfect medium, not just for sales copy, but also for inserting images that create that emotional reaction that is going to lead to a sale. People tend to react much more strongly to images than to words, and while people can escape from reading your copy by scanning the page, it's not possible with images. If you want to really grab the reader and make him/her want to read your copy, be sure to add some powerful images to the sales letter. Here is the correct way to do this.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Sample Content Preview Tips For Choosing A Topic For Your Membership Site When it comes to choosing a topic or a niche for your membership website, make sure it’s something you know well, don’t worry about whether it will make money or not, any niche or topic can make money, seriously! By using the right methods even a small niche can be expanded on made into a profit machine. You need to think of something that you’re interested in, something that you can see yourself wanting to write about, something that you can see yourself researching content for, creating videos, conducting interviews with people associated with the topic. Once you've decided on your topic, let’s say for example you want to go for something super competitive but something also quite lucrative such as “Making money with online casinos”. You can create a niche membership site regarding this subject but the thing is, there are already quite a few, what you need to do is think ‘outside the box’ think about something a little bit more segmented, for example you could look into ‘Online casinos accepting Paypal’ this way you are focusing on something quite niche although there is still a demand there for it. All you need to do then is create a sales page for your membership website explaining that by signing up to the membership site you will help people make more money from online casino’s accepting Paypal, with this being more a niche subject its easier to rank on the search engines for. Then have a newsletter and a forum also regarding the same subject and make the users pay a monthly subscription for them. You need to make sure you are choosing the right topic because if you are interested in a certain topic this will mean that you will spend more time writing, researching and marketing the site. You need to spend time developing things over time, the great thing about a membership site is that it doesn’t need to be ready instantly, all you need to do is a clever bit of marketing, tell the users they need to be signed up for more than 3 or 4 months to start seeing the full unlocked content, even if you don’t have it ready yet. You can build your website over time as the service gets more popular. If you select a subject that you aren’t really that interested in then it’s harder to make money in as you won’t spend as much time marketing the membership website or trying to improve its content. Different Types Of Membership Sites Available There a few different types of membership websites and the good thing is you can actually make profit from each and every single one of them. Blog There is the blog model, this is where you basically write blog posts on a regular basis and charge monthly for it, you can post content, how-to tutorials, guides even post images, videos, interviews with people in the niche. When using the blog model on your membership site you can also use make money from affiliate programs and PPC advertising too, you can integrate PPC ads and affiliate program links into your blog content. Forum A Forum membership where you charge your users for unique access to a member only forum, this can be done in many ways, for example; 1. A forum that is 100% free to join with a premium area for exclusive content to be released in these areas. 2. A forum is 100% free to join with no premium areas but costs to visit links on the website, this works great for websites that share content such as e-books, videos, files such as software, games etc.. This would show all the content and publish it so it could be found in search engines but the users would have to purchase the membership subscription to access the file. 3. A forum which costs monthly to join and there is different packages per different users, for example different levels, gold, silver and bronze, gold being able to post in all areas, post links, images, files, pm and email users, silver having restricted use and bronze having basic use. Newsletter The newsletter model is where you charge to send out a daily, weekly, monthly newsletter about a certain subject, you can actually do this for free using letter.ly or you can use other more commercial ways of setting up a newsletter membership website. Hybrid A hybrid membership website is where you use more than 1 membership model at once, for example mixing a forum, blog and a newsletter together, giving you the ability to charge 3 times as much but this will require a lot more work.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Sample Content Preview How To Carve Your Niche With A Profitable Membership Site Membership marketing is the dream of several web entrepreneurs. Ideally, you want to do something, or find something regularly enough, that people will pay you money to tell them about it, or provide a service that they will pay money to get access to. Membership sites, done right, can bring in multiple income streams. Doing them right means doing targeted marketing and services and content. Targeting your market properly is a three step process. Identify. If you already have a market in mind, great. You're ahead of the game. Now, the next step is to see if it's a market that will generate income. While generating a membership web site that just has members and no income is great ego boosting, it's not good for the wallet. The key to identifying your niche is slicing it as fine as possible. For example, if your passion is classic cars, and passing on information about parts and refurb shops, that's one thing – if you make it classic Camaros, you'll target only those people with a passion for that make and model of car, and given the volumes of information pouring in to them every day, getting information targeted to what they want is worth more money. The basic equation of content is that paying you money saves your customer the time of trying to find the things you're finding for them. Brainstorming targeted niches needn't be focused on a particular product. It also works to target a particular demographic, or a geographical area. Talk to your family, your friends, and business associates, and see if you can find that winning combination of membership niche and focus to get a nice stable business. If you don't have a market in mind already, focus on what you have a passion to research and what you have a passion to do. Determine Demand There are a number of ways to determine the demand of a niche. Start out old school – go the library and go to the book store. Look for what's on the best seller list, look for topic areas of the library getting lots of traffic and look for sections of the book store, like cooking or religion or home repair, where an adjunct web site can provide timely information Keyword Research Next, do keyword research for AdWords on Google, and look for things that got "missed". Start from the general and work to the more specific, and again, focus on topics that you enjoy researching and have a passion about. This can help find several nice possibilities for profitable niches. Keyword searches are great metrics for determining demand. Determine Your Customers Demands Research The Subject And Customer Demands. Go beyond keyword research to isolate and identify your target market. If your aim is off, your profits will be too. Look on forums and chat rooms; they're a fascinating cross section of your potential market. The people who hang there are the most dedicated of your customers, and you can observe them anonymously. Look for the things they're searching for and provide it. If you're feeling bold, register for the forum and talk to them. Ask questions. Look at the answers. You don't want to give away the store, but a little Q&A is a good thing for identifying your customer base, and locking in on their needs. You should also dig in to relevant web sites. Look at what sites are serving the niche you're targeting and ask yourself what you can do better. Look at the products they're offering, look at the advertisers on their sites as well; visit the sponsored sites and learn, learn, learn. Back up your online research with another library visit. Read the specialist magazines devoted to your topic. Look at what products are being advertised, look at their editorial guidelines and look at their article submissions. Remember that magazine advertising costs anywhere from $800 per page to $5,000 per page – any company advertising here is probably worth approaching about advertising or affiliate marketing from your web site. Research Other Sites Research other informational sites – start with article directories, like ezinearticles.com Dig deep into them, and see what demand there is for the information. Look at the sites of the people posting articles and take notes about what they're doing right that you can copy, and what you can do better to get an edge. Up next, we'll cover why a membership is essential for attracting new visitors daily. Attracting New Visitors Daily With A Membership Site Every day, the Internet reaches a mind-boggling number of people, putting amazing amounts of information at their fingertips. Lately, however, it seems that Web surfers have begun to change the way they find that information. Although the Internet was originally conceived as a medium by which information could be freely exchanged, membership websites - sites that charge membership fees for access to informative content - are becoming increasingly more popular. “The Internet is no longer free,” observed Michael Rasmussen, author of the e-book 'How to Start Your Own Highly Profitable Internet Membership Web Site.' “People are eagerly seeking information, and they will gladly pay for what they perceive as more valuable, reliable content.” Membership websites include news sites and expert information sites, such as CNN.com and The Wall Street Journal (WSJ.com). Although an extensive Internet search can often turn up the same information contained on these sites, many Web surfers simply don't have the time. They prefer to pay a membership fee and get the desired information easily and immediately - rather than taking the time to find the information themselves. According to Rasmussen, there is a formula that all successful membership websites must follow. His information, available at www.MembershipSiteInfo.com explains the workings of building and running a membership website. Readers learn what are the most popular topics that people are willing to pay for, and why; how to find valuable content for membership websites; tips on designing a site that is both attractive and functional; and methods for successfully marketing a membership website. Written from Rasmussen's own extensive experience, the resource is guaranteed to help entrepreneurs tap into the growing popularity of membership websites. “This is the future of the Internet,” Rasmussen said of paid membership websites. “People today want quality information. If you can offer them reliable, accurate information on topics that they're interested in, they are more than willing to pay.” Conclusion Most entrepreneurs and small business owners, over a period of ten to twenty years of operating their businesses develop a terrific sense of what is required to succeed in that business. Some of these entrepreneurs and business owners then go on to leverage that knowledge by establishing themselves as consultants to young companies seeking to make a mark in that industry. Other entrepreneurs may start running paid seminars, paid coaching classes, or produce audio cassettes and DVDs for training - all in order to leverage their existing knowledge for the benefit of those just starting out, while adding to their own income stream. An emerging opportunity for such individuals is the rise in membership sites, especially in areas around operating a successful business. Examples of such sites are restaurantowner.com, acupruneur.com dealing with restaurant owners and acupuncture practitioners respectively.

Sample Content Preview HOW MANY PEOPLE COULD YOU SELL THIS TO? It’s important to think about how big the niche is that you are thinking of targeting. Niche markets are potential money makers, but you need to make sure you don’t target a niche that is so small you will exhaust it in no time. This is a fine balance that you need to get right when marketing online, because targeting too big an audience will mean that appealing to everyone is virtually impossible, whereas going too far in the other direction will mean you have too few people to try and find. Here’s an example – targeting people who buy groceries would include virtually everyone on the planet. Targeting people who buy a specific brand of washing powder on a Thursday every week would target too few. But targeting people who are looking for an eco-friendly product to wash their clothes with might just achieve the right balance. Remember that while you need to do your research to make sure you stand the best chance of turning an unknown product into a best seller, you also have to have a little faith and simply try it out and see what happens once you reach a certain stage in your research. FINDING A PRODUCT FOR YOUR NICHE If you started the other way round and found a good niche market before finding a product that would suit them, all you need to do is visit JVZoo, ClickBank or Commission Junction, or any one of the other similar sites out there on the internet today, and search for a product that would suit those customers. You can use keywords to make this part of the process easier; think about the type of products that may suit these people and start your search there. For example, let’s say you want to find a product that would appeal to people who have an interest in staying slim. You could look up health foods, slimming books, low calorie recipes, fitness, and so on. These will give you a good start, and as you find specific products that you think might fit the bill, you can move on from there. If you are working in this way you might find it helpful to have a shortlist of products that are new to you. You can then look them up on the Internet and see whether there is a lot of links to them, any news, or much interest in them at all. You’ll soon discover whether you have found an unknown product or not. DISCOVERING A NICHE TO TARGET WITH A PRODUCT OF YOUR OWN Everyone wants information – and it’s what the internet does best. Many websites exist simply to provide information and nothing else, so it’s worth considering whether you could create your own information product that will be completely unknown and never seen before. If you come across a niche that you like the look of and you spot a gap in the market for an information product that you think you can provide, start working on your idea immediately! It’s not as difficult as some people think to be able to create something like an eBook or a mini report like this one, and it could make all the difference to your income. CONNECTING WITH YOUR AUDIENCE ONLINE Okay, so by the time you reach this stage you will have a product to sell, and an audience to sell it to. All you need to do now is to find out where that audience is likely to be online, and make sure that your product is going to be put right in front of them. So how do you do this? Well, there are two main ways to succeed here: You find out where these people hang out and go to them You create a site or a web page and draw them to you To get the best results and the best sales that you can, you should definitely try to put both of these methods into action. But the most important thing to remember is that you need to look on this as a long term thing. A failure to do this is quite often the reason that some products don’t sell anywhere near as well as they should or could in the first place! It would be wonderful if you started promoting your product and found that you got fantastic sales right from day one, but that probably won’t happen in all honesty. It can take a while to advertise something that eventually becomes a best seller. So let’s look at each of these methods in turn, and see how we can use them to start promoting – and selling – the item you have in mind. GO TO YOUR AUDIENCE In order for this to work, you need to know where to go – and one of the best places to start is to look for forums on the relevant subject. Incidentally if you are completely stuck for ideas for products but you have a niche in mind that you want to approach, look for a forum on that subject and see what the members are talking about. It’s a great way to get in touch with that niche and what makes it tick! Now you need to be extremely careful when you are introducing a product to your audience in this way, because if you don’t do it right you can get accused of spam and banned from that forum – plus it will obviously get you a bad name. That’s obviously not what we’re after here, so the first step is to read through the terms and conditions laid down by each individual forum you come across to see how it works. Another good idea is to spend some time just browsing through the posts that other people have already started, so that you can get a feel for how the forum operates and the type of subjects that are covered. You will usually find that you can link to an outside site via your signature link at the end of each post you make (this is put on automatically once you have set it up to appear), but not all forums allow this to be promotional. Again, make sure you check the rules before doing it. Quite often it is more the issue of promoting products or services during the post itself rather than in your signature that causes problems, especially if you continually do it when there is clearly no real cause (other than a promotional one) to do so. You can also reach your audience in other ways, and with the interactive ways that many websites are operating in these days you will find this extremely easy to do. Take MySpace for example. It doesn’t take long to set up a user profile on this site and you can search for other people on the site who have the same interests as you. The same thing applies to other similar sites such as Facebook. These sites do take time to develop a presence on of course, so if you are looking for a faster way to attract the attention of people who are going to be interested in your product, give Twitter a go. The benefit of this is that you only have a few words in which to get your message across – and it takes very little effort to start building up a body of fans who will be interested in what you have to say. Just remember that to get the best effect you should do more than just advertise. People will get bored very quickly if you do nothing other than point them to the product (or products) that you are advertising. Give them something worthwhile and tell them of your own interest in the subject area; if you can tell them something they don’t already know that relates to the product in question then you will certainly have their attention. You can also connect with your audience in other ways; remember that the more methods you can find for reaching the people who are likely to buy your product, the more sales you will make. Think about using classified adverts on various websites for example. You can easily find these by searching for classified ad sites on the big search engines; some of them will be free whereas others may require a payment, but you can start with all the free methods to begin with.