10 Ways To Create The Perfect Online Video MRR Ebook

Product Price: $5.95
SKU: 21535

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Table of Contents

Introduction .. 3
Focus on Planning Productions . 4
Use new Kinds of Motion .. 6
Use Open and Closing Loops . 8
Use a Professional . 9
Supercharge Your Content .. 11
Video Software Tool Kit .. 12
Music and Sound Tracks . 16
Titles and Graphics .. 18
Exporting to Web 20
Optimizing Video . 23
Conclusion … 26

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Use new Kinds of Motion

The era of shooting videos from a stationary tripod or a couple of tripods is long gone. Today, the most interesting and appealing videos are shot/created using new kinds of motion: aerial footages, Steadicams, timelapse and hyperlapse, and/or sliders. First, videographers must not be in planes or helicopters to create good aerial footages. The development of remote-controlled drones provides video makers with inexpensive ways of getting their GoPros or DSLRs airborne to shoot videos. The results from such technologies are as good as those obtained from helicopters or planes flying through buildings and other places. Second, the Steadicam helps in eliminating shaking and rolling when a person walks or runs when shooting the video. Even though they were introduced in 1976, Steadicams remain one of the most important tools in creating top videos. When the shaking of the body (when in motion) is eliminated, one can create clear videos in which all details are captured without any jarring effects. The video maker can shoot alongside the subject as they run or walk so as to give them the sense that they are in action. As such, the subject will act in the right way while the video maker will eliminate any undesired effects related to motion.

Third, the techniques of hyper-lapse and time-lapse help bring great effects to videos being created. In time-lapse, the action scene is speeded-up but the camera remains static or moves very short distances. The movement of the camera is often under the control of motorized rigs which are only capable of subtle movements. On the other hand, hyper-lapse enables the camera to move considerable distance to provide perfect videos regardless of the motion paths or angle changes of the camera. In simpler terms, both time-lapse and hyper-lapse are the same except that the latter gas no limitations on motion. In general, the changes brought about by time- lapse or hyper-lapse are subtle, but the outcomes are remarkably interesting and appealing to audiences. Lastly, the sliders are mounted on tripods to allow the camera to be moved smoothly through scenes. The sliders are mounted on the tripods to emulate the technique used by big film crew professionals to achieve greater results for their videos.

Use Open and Closing Loops

Opening loops in the script is one of the most powerful techniques that one can use to keep the audience on the edges of their seats. Whetting the appetite of audience with a bit of information that is “coming soon” often serves the purpose of making the viewers thirsty for more. Opening and closing loops can be likened to foreshadowing. They help in evoking the curiosity of the viewers because they allude to the future detail of the video. In practice, opinion and closing loops are easier said than done. There is need to engage a skilled copywriter to execute them without any flaws Opening loops set up an intriguing situation that leaves the audience wanting to know more about the situation. In simpler words, it helps in creating the momentum that carries viewers throughout the video. Good videos use opening loops to create credibility, entice audience curiosity, and stimulate the need to see and understand more. Once a video has an opening loop, it must be closed to provide a payoff. For instance, the closing loop helps in giving the audience the satisfaction of watching the video. As an example, a marketing video for a new capital of diamonds would start by stating that Antwerp, Belgium is no longer the diamond capital world. In this case, the audience will remain glued wanting to know the new capital of the world diamond. Instead of giving the actual capital, the advert would go on to state that it takes 34 hours of air travel to reach the new capital from a particular location. As can be seen, this is a good opening loop that creates credibility, grabs the audience attention, and stimulates their desire to know more. As the video continues, it should provide hints that allow the viewers to correctly identify or guess the new capital of world diamond.

Use a Professional

It is important to approach online videos like the commercials we watch on the television. In practice, a home-made video that is poorly produced is worse than node video at all. Accordingly, it is important to find a videographer who has at least basic equipment and understands the procedure of creating compelling storyline. Today, there are many free applications or software one can use to create their videos. However, this is only advisable if one understands how to use the software and has sufficient knowledge on creating personal videos. In practice, the golden rule is that one should always hire a professional to help them in creating their videos. Hiring a professional to create the videos has the following advantages. First, a professional would complete the video quickly and ensure that it is released to the targeted audience at the right time. Second, the professional will always provide guarantees against any failures because there is a contract on what they should deliver. Third, professional videographers help include minute elements and details that a non-professional would easily omit in the video. Finally, professional videographers can provide tips on how to optimize the video and ensure that it garners top views on different platforms. In practice, this is called third opinion. It involves other people spotting the strong and weak points whenever one is creating a new video. Based on the opinion, the video will always be improved to satisfy the needs and expectations of the viewers.

Despite the many advantages of using a professional, one will have to part with some amount of money for the video to be completed. To most people, this would be ridiculous considering that they can easily shoot videos using their phones and edit them using free online software and apps. The cost one will incur at the end depends majorly on the professionalism and experience of the person hired. In general, using professional videographers is highly recommended especially when one does not have basic knowledge and skills in creating videos. It is ideal because the owner of the video will continue being in charge and control of the entire process. In simpler terms, the professionals do all the work while the owner of the video retains the ultimate say on the process and outcome of the project.

Supercharge Your Content

High quality and engaging videos are largely dependent on the content they carry. For this reason, it is important for a videographer to focus on writing the content readers like as well as how the readers like it (content). When the content of the video does not provide the viewers with value, solve problems, answer questions, or entertain, then there is no purpose of creating the video. Poor content always fails to resonate or get shared between viewers and their friends. In practice, creating the content that viewers will fall in love with is not just about the creation process, but also the approach of creating the content. There are a couple of ideas to unlocking one’s creative juices and increasing the chances of creating videos that many people will watch to completion and share with friends or other pages and platforms. First, the contents of the video should be irresistible. Great video content is all about the art of seduction. Every scene in the video should capture the viewers’ attention by entertaining them and causing them to hungrily wait for the next scene. According to a study by the New York Times, 94% of people share any content simply because they believe it is helpful. The content being created should not simply be educating, but also entertaining. Irresistible contents are always entertaining, and, therefore, the need to bring delight even to the most practical contents. Lastly, backing up the content of the video ensures it is credible to the viewers. Credibility brings trust and causes people to share the content with other people and on other platforms.

Other Details

- 6 Articles (TXT)
- 1 Ebook (PDF), 28 Pages
- 12 Graphics (JPG, PNG)
- 1 Salespage (HTML)
- 1 Squeeze Page (HTML)
- Promotional Ad Material (Emails)
- Year Released/Circulated: 2017
- File Size: 1,851 KB

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