Table of Contents Introduction 4 Getting Started – Pre-Launch 6 The Product 6 The Sales Page 8 Automation 10 Pre-Launch Buzz 12 Creating An Irrisistable Funnel 14 Finding Key Players 18 Promotional Materials 21 Conclusion 24 Resources 25 Sample Content Preview Getting Started – Pre-Launch A successful product launch may be comprised of many different elements, but there are a few things that all of them have in common. A great sales page with killer copy that captures attention. An automated payment process. A pre-launch process that includes a mailing list and partners. And, of course, a great product! These are just a few of the elements that work together like the parts of a well-oiled machine to create a wildly successful product launch. Each element must work together in perfect synchrony for a product to have the best possible chance at success. Let’s look at the different major elements that make up a successful product launch. The Product The first step is to create a killer product that people will really get excited about. It can’t be some generic PLR offer you slap up with a few cosmetic changes. You can use PLR as a base for your offer, but you must offer a unique spin on it or you won’t find many people willing to promote it. See, the average marketer can buy a PLR package themselves and slap it up in no time and keep all the money for themselves, so why would they promote yours as an affiliate? If you want a truly successful launch, you need to concentrate on making a product that offers a ton of value and is unlike anything else currently on the market. Not only are there thousands of PLR products affiliates can promote, but there are thousands of semi-unique products as well. If you want to get affiliates to promote you, you need something more. Instead of introducing a simple eBook, add additional elements such as supplemental reports and guides, audio, video, software, or other elements that help support your product. Concentrate first on creating a product that offers massive value and a large degree of uniqueness, and you’ll have a much better chance at success. The Sales Page A great sales page isn’t about flashy graphics. In fact, those over-the-top graphics can sometimes impact sales in a negative way. It’s always a good idea to create multiple versions of your sales page so that you can test them to see which one yields the best results. You can either test manually, or use A/B split-testing with a software package to make things easier and automate the process. Believe it or not, the tiniest differences on a sales page can make a huge difference in conversions. And the tiniest change in conversions can make a huge difference in income. Look at it this way: Let’s say you make $20 per sale, on average. If you have a conversion rate of 2%, every 1,000 visitors would make you $400. But if you have a conversion rate of 3%, you’d make $600. That’s 50% more income from an increase of just one additional percent in conversion rate! Because of this, you obviously want to have the highest conversion rate possible, and the only way to make sure you’re getting the best conversions possible is to test variations in the sales page. So… what exactly should you test? You’d be surprised which elements can have a huge impact on conversions. Simply changing the color or size of the headline, the call to action, and of course, the copy itself can all have a big impact on your ability to convert visitors into customers. Therefore, it’s important to test and track changes, and that’s not easy to do without a split-testing software package. To do this kind of testing manually would require a very large amount of traffic and a lot of careful attention to make sure you change the page when necessary. For example, you may want to send 1,000 unique visitors to each unique version of a page and see how many sales you get during that time. You will need to watch your traffic statistics carefully so you can change the page as close to 1,000 visitors as possible to get the most accurate results. If you’re testing 10 variations, you’ll need at least 10,000 unique visitors, and you’ll need to change the page manually each time, which is a whole lot of time spent watching your stats closely. It’s a much better idea to use a product like Split Test Monkey to track variations. Instead of changing pages manually, you can simply add variations to the program and let it deliver variations randomly and track results. You can look at Split Test Monkey here: https://www.SplitTestMonkey.com Automation Processing sales and handling affiliate referrals manually is… well, it’s pretty much impossible. There’s no way you can easily track all that information on your own. Even if you hired a team, you’d find it incredibly difficult to keep up. You’d end up with angry customers, angry affiliates, and an irreparably damaged reputation. You probably already know how to use a system like JV Zoo (https://www.JVZoo.com) to handle affiliate commissions. If not, take time to learn. Your wallet will thank you! You can find all the information you need on the JV Zoo website. But beyond that, you need a system to deliver content securely and on an automated basis, so you don’t have to spend all that time manually delivering products, or sending buyers to an unsecure page that will let anyone and everyone download your product without paying. That’s why I recommend using a content delivery system like Product Dyno. You’ll be able to deliver the product safely and securely, while still making it easy for your buyers to access their content immediately after purchase.

Table of Contents Foreword Chapter 1: Who Are the Eskimos? Chapter 2: Selling Ice to the Eskimos Chapter 3: How to Sell Ice to the Eskimos Chapter 4: Convincing Eskimos to Buy Ice Chapter 5: Secrets on How to Sell Ice to the Eskimos Wrapping Up Sample Content Preview Location: It is good to know where you will be selling your ice. Also know the location of your business. It is good to know a good place where the Eskimos live so that you locate your ice selling business there. The Eskimos are people who like moving from place to place. This is why you need to take your time so that you know a central place where they stay for long. Transportation: You should consider the cost of transporting the ice to the Eskimos. The fact that ice is heavy calls for need to know the means and the cost of transporting it to the customers. It is good to know if the means of transport will be the most appropriate so that your ice is delivered safely to the customers. How To Sell Ice To An Eskimo The question of how would one sells ice to an Eskimo is a very challenging one. This is because under normal circumstances, we have known the Eskimos as people who live in a very cold area and ice is known to be very cold in nature. This is where the challenge arises. You can’t sell people what they don’t like. You will need to have some skills to convince the Eskimos to buy your products. The first thing you will need is to be a good salesman. A good salesman is the one who has good convincing skills that will see you sell ice to the Eskimos. It will be of great significance to avoid using the term Eskimos as it shows racism and most of the Eskimos hate it. It is good to be warm and smile so that you create a good rapport with your customers. It is good to be what they are and appreciate what they have. This is the only thing that will see you succeed in selling ice to them. It is good to get into the homes of these people. There is no successful business that has ever been held on the road. It is good to let them know your purpose with a smile. As you enter their house, be smiling and tell them why you have come. Let them know that you have come to solve their ice needs. By mentioning this, they will welcome you in and let you explain your business ideas. It is good to score before the game begins. This will be a good way of winning them to buy ice as you pocket profits. To ensure you get good sales, it is good to hammer your strong points and the merits of your product. Ensure you pamper them with the benefits they will get from using your products. It is good to have sample products to show them. The Eskimos always dig deep into the ground to get the crystal clear ice. You can come with crystal clear ice and explain to them how it will save them on the energy and time. Try to convince them that if you sell them this ice, they will have time to do other important things like looking for food. It is good to capitalize on facts and use them full to your advantage. It is good to introduce yourself with catchy phrases and quotes that will get their attention to you. Tell them on how your ice is different from theirs. For example, show them how it will keep them warm if they use it to build their houses. Show them how your iced tea is different from theirs. These are facts that you can use o convince them buy your product. It is good to be jovial when marketing your ice. Try to put smiles here and there. It is also good to know the first name of the customer and capitalize on it. Try to impress them so that they get to know your products. What You Need To Successfully Sell Ice To The Eskimos PERSISTENCE: It is good not to listen to the word NO. Impossibility should not exist in your vocabulary. Don’t give up on persuading the Eskimos to buy your ice. Let "no" be an opportunity to convince the Eskimos to say "yes." It is good not to listen to the prophets of ‘no’ and instead try and keep knocking and at last the door will be opened for you. A good sales man should never give but instead should work on the ways of convincing the customers to say yes. Persistent is the most important key to success in any business that you venture into. The little things and ideas you pursue each day will one day reach a tipping point that will see you gain from them. This is why you need to be persistent. Picture courtesy of TJ’s weblog. CONVICTION: It is good to act like you have achieved your aim. Convince your mind that you have managed to convince the Eskimos buy your ice. This will give you the confidence of getting to convince them in real. It is good to have that positive feeling that you have managed to convince the Eskimos to buy your ice. You can achieve this if you are ready to build some business confidence in you. Sell your ideas with a passion. RESPECT: This is the key to success in any business venture you have. If you treat people with respect they will also treat you with the same. It is good to remember that the first perception matters a lot. This is why you need to show the Eskimos respect from the first day you approach them. It is of great significance to appreciate their way of life. Don’t underrate them due to their lifestyle. If you want to succeed in selling them ice you should not intimidate them. Creativity is also needed for you to successfully sell ice to the Eskimos. It is good to be calculative in the way you handle things. Think of the problems the Eskimos may be facing and come up with novel solutions that will help them. Try to come up with improvised ice that will offer solutions to certain problems these people may be facing. This will be a good way of selling your ice. It is good to explain to them how you have always thought of this problem and how you arrived at this solution. This is something you need to explain with creativity so that you win them. Another way of selling ice successfully to the Eskimos is by going crazy. By going crazy doesn’t mean you get out of your mind. It means you try what has not been tried. Many people think that ice can’t be sold to the Eskimos because it can’t be sold. This is small thinking. The reason why ice has not been sold to the Eskimos is because it has not been tried. Be bold enough and take the bull by the horns and try selling ice to the Eskimos. This may seem an impossible mission but with determination you will make it. If you fail first time, try again. Don’t give up. Try and try, again and again. You will at last make it. Take one step at a time and you will make it. Taking one step at a time will see you achieve what you want. This is the key to success of any business. You need to start from a low place and then rise up the ladder.

Table of Contents Foreword Chapter 1: Outsourcing Basics Chapter 2: Determine What People Are Best For Your Work Chapter 3: Decide What Should Be Outsourced Chapter 4: Use Project Tracking Chapter 5: Build Strong Relationships With Workers Chapter 6: Provide Good Feedback Chapter 7: How Outsourcing Can Help Your Business Chapter8: What You Have To Be Careful With While Outsourcing Wrapping Up Sample Content Preview Chapter 2: Determine What People Are Best For Your Work Most companies’ face the challenge of keeping escalating costs down, while still maintaining the highest of standards in order to stay competitive. In doing so these companies would have to look into areas that can benefit and one option to consider and is currently being widely used is the outsourcing tool. Make Some Choices Without the possibility of using the assistance of an outsourcing company the principal company would have to consider elements such as hiring, training, administration, benefits, absenteeism, workspace and equipment. In some cases such expansions would seem more burdensome than welcomed therefore the nest best option would be to consider outsourcing. The following are some points to consider when determining what’s best: Expertise – identifying the relevant providers in a particular field and then ensuring the best possible price is agreed upon for the services rendered would be the first step to take. The outsourcing company chosen should ideally be an authority in its particular field. Management – not having to micro manage a particular segment of the overall project simply because it has been taken care of through the outsourcing platform can be quite a relief both mentally and physically for all involved in the project as a whole. Personnel flexibility – being able to hire an outsourcing company that works on a project to project basis would be better than having to hire someone only to have to let them go when the project is over. This cost incurred for hiring personnel on short term contracts can be significantly higher, as for the worker there is no job security thus the demand for higher wages is common and expected. There are also services provided by companies that can link the various wants to the needs of other companies. Hiring such companies to find a suitable partner in the outsourcing exercise would definitely benefit as the service provided would be tailor made to the requirements of both parties. Chapter 3: Decide What Should Be Outsourced Making the decision to outsource is usually not one to be taken lightly. One should be aware that anything done on behalf of the business entity will reflect directly on it in terms of quality of the end product being made. What Will Be Sent Out Although in almost all cases, especially if it has been well thought out the money saved can be very significant indeed when the services of an outsourcing company is used. This is mainly because the chosen outsourcing company is ideally supposed to be able to provide the expertise and technologies that would not be available within the principal company itself. However both parties should be committed and the monitoring process will take time and energy but once the standards and expectations are well established and understood, the outcome can be very workable indeed. The more popular areas that are normally sought for outsourcing purposes are as follows: - IT functions – when businesses expand there may be the need to stay current especially within the IT world. If the business entity did not initially require any IT intensive contributions then the initial setup of the business entity would not have configured this element into the general makeup of the company thus the need to outsource. - Business processes and HR – here again as the business expands or even if there is no real need to have the actual full time employment of such expertise in place, the out sourcing services can be sought. Such activities can be outsourced when and if needed and it also provides for expertise and specialized skills - Finance – outsourcing auditing functions is common and this can be further extended to outsourcing the entire accounting functions of a company. Elements such as bookkeeping, tax management and invoicing could easily be done through the outsourcing platform.

Table of Contents Foreword Chapter 1: Email Marketing Basics For Net work Marketing Chapter 2: Getting Subscribers Chapter 3: Reducing Unsubscribes Chapter 4: Using Transactional Emails Chapter 5: Using Triggers In The Email Chapter 6: Testing Different Variations Of Your Email Chapter 7: Use Analytics To Separate Buyers From Non Buyers Chapter8: Use Loyalty Programs Chapter 9: Determine The Correct Frequency To Send Emails Wrapping Up Sample Content Preview Chapter 2: Getting Subscribers Having a substantial email list is very important to the success of any internet business venture. This is more so because most of the customer base begins through this portal. There all measures should be taken to ensure the subscribers list is long and beneficial to both parties. Sign Ups There are a few points that should be considered in the quest to garner as many subscribers as possible. Some of which are as follows: Designing the forms, responses and other interactive tools to be as visible as possible and easily accessible is very important. Providing incentive for potential signups will encourage the viewer to be more inclined to do so. Also providing interesting links that the viewer may find useful will eventually lead to the viewer signing up to gain access. Being constantly aware of what is being offered and how it’s being offered will also allow the host to stay abreast and relevant which in turn will attract more subscribers. Material posted should be kept updated periodically as potential subscribers will be drawn to the site more often if this feature is diligently monitored. In order to be able to constantly attract the attention needed to ensure a good percentage of subscribers there are several complimenting tools that can be used such as through blogs, forum postings, other lists, networking and many more. The blogs should provide good and interesting information which should include some form of participation from the viewer to encourage a signup. Forum posting are also another platform to explore as those who visit such sites already have a pre existing interest in the subject matter. Therefore including links that direct them back to one’s site will be advantages in converting them into subscribers. Forwarded emails are also an excellent source of garnering potential subscribers as it gives a glimpse into the individual’s site. Chapter 3: Reducing Unsubscribes Most people become tagged as unsubscribers because of the initial bombardment of emails that cause them to be unresponsive. This unresponsiveness can be due to a variety of reasons but the most common one would be simply being fed up with unwanted solicitation or thinly veiled sales pitches. Therefore in order to limit the situation one should be weary of causing potential respondents from being unresponsive. Get Them To Stay Here are some ways to adopt to limit the unsubscribers: - Keep all emails on the topic promised. If there is a need to insert other material keeping it brief would be prudent. The visitor is probably only visiting the site for specific reasons and does not want to be deluged with other non related issues. - Using the personalized address system in the auto responder will create the illusion of making the individual feel special and respected. The use of names is a good tool to exploit and cannot be overdone or over emphasized. - Limiting the amount of emails sent in a week to about two or three would be ideal. Too many emails with the same content would not only become a nuisance to the receiver but the information would be redundant too. Too many emails will overwhelm the receiver and thus eventually cause them to be unresponsive. Allowing the customers to choose the frequency of emails sent to them will also encourage better relationships. The customer perceives the sender to be professional and committed. - Avoid hard selling at the onset of the email exchange. Directing the subscriber to the website where an informative and in-depth presentation can be viewed will allow the viewer to feel more comfortable and convinced to sign on. The website material should be designed to sufficiently “sell” the featured items. However it should be noted that keeping a longer period between emails sent is also not encouraged as the idea is to keep the website relevant to the subscriber. Chapter 4: Using Transactional Emails Emails are ideally supposed to keep the relationship between sender and receiver fresh and relevant al all times. Therefore care should be taken not to embellish this rather delicate relationship. The Balance In order to use transactional emails to its optimum benefit, some of the following points should be considered: Personalized greeting is always a sure winner. Generally people are happy to be considered special thus addressing the emails accordingly, successfully gives this impression. This is especially so when the element of exchange of money and goods are involved. Including as much detail as possible without being too boring is also another feature that should be noted in the transactional email style. Callously thanking the sender for a positive response will not be sufficient. Depicting the details will ensure both parties are in agreement with what is to transpire and it also helps to avoid future misunderstandings and problems. Always ensure the customer support contact details are clearly displayed such as toll free phone numbers, mailing addresses, links to online contacts and any other relevant information the customer may need.

Table of Contents Foreword Chapter 1: Online Giveaway Basics Chapter 2: The Benefits Of Online Giveaway Chapter 3: How To Use Online Giveaway Correctly Chapter 4: Making Money With Online Giveaways Chapter 5: Steps For JV Giveaways Chapter 6: What To Watch Out For Wrapping Up Sample Content Preview Chapter 2: The Benefits Of Online Giveaway Using the online giveaways to market a new business or to get it to a level of recognition by those using the internet is something that should be considered. How You Can Benefit Giveaways are a popular contribution to the quest of getting as many people as possible to sign on as subscribers and these giveaway exercises are now commonly done within a partnership where ad swaps are fairly common. Being a beginner to the business scene on the internet does not necessarily have to daunting. The giveaways can be encouraged when a liaison is formed between marketers where these giveaways may consist of each other’s products. This will has the benefits of having the products successfully exposed and used by the potential be scribers which in turn could be used as a successful advertising component. In this way the online giveaway tool allows the items within the exchange partnerships to reach an even wider target audience with the intention of creating the desired revenue originally intended. Even if the ultimate intention is not about promoting one’s own product which some people do not even have when the form partnerships, the online giveaways can still benefit. When the other marketers use the ad swaps and giveaways anyone can then download these for the purpose of studying the strategies used or products being launched to make necessary adjustments or to simply use them as a learning curve for future business ideas. These online giveaways can then be distributed among the user’s own subscribers to make them happy. Attracting possible exchange partnerships can also be done using the online giveaways. This attractive feature when offered as part of the liaison can benefit the individual because of the list of subscribers gained. This can then be used as an addition to the already preexisting list the user already has. Chapter 3: How To Use Online Giveaway Correctly As consumers become more difficult to attract in the ever shrinking market share, understanding and applying the best marketing tools are very important to ensure the target number of viewers are reached. Get Direction Most marketers now realize that attempting to do this alone will not bring in the desired results thus the emergence of the online giveaways feature. This alliance can effectively widen the already existing subscriber list by the using the giveaways as an incentive to attract partnerships. The benefits of these giveaways that can come in the form of bonuses, information on product that are otherwise not forth coming, gifts and many others are what the marketers use to attract the visitors into becoming subscribers and perhaps even eventual customers. Another benefit would be the participative nature of the exchange marketers where the party that is selling the product will be able to use the subscriber’s lists of the other to reach and present the giveaways. This whole exercise allows the parties involved to build credibility with the viewers reached and therefore forge a relationship for future business opportunities. The benefit of this is also seen in the extensive “new” data base which can be formed because of the attraction on the giveaways. Visibility is another benefit the online giveaways can create within the viewing users. Most viewers who are curious about the giveaways will be attracted to be drawn to the site where the actual product or services are sold. Thus with the joining of forces among the marketers there is a good possibility of expanding the business revenue tenfold. If the purchases are linked to other site then there is also the benefit of being able to tap into the customer’s links. There are also giveaways that can be used to encourage the customers to spread the word and this will also bring in more viewers to the site.

Table of Contents Introduction ....4 Creating a Twitter Account the Lead Generation Way 7 Smile and Say Cheese! ....7 Maxing out Your Summary/Biography ..8 Creating Your Cover Photo ....9 Should You Include the Physical Location of Your Business? ....10 When to Tweet To Capture the Most Leads .11 What Buffer Has To Say about When to Tweet 11 8 Best Practices for Becoming a Lead-Generating Pro on Twitter 14 #1 – How Images and Video Boost Lead Generation ...14 #2 – What the Heck Is a Hashtag Anyway? 18 #3 – How to Use Twitter Chats ...21 #4 – Twitter Polls Are Perfect for Creating Leads ..22 #5 – Cashing in With a Little-Known Tool – Twitter Lists ....25 #6 – Direct Messages 27 #7 Twitter Analytics .28 #8 Twitter Ads ...29 Resources Mentioned in This Twitter Lead-Generation Guide. ....30 Conclusion ....31 Sample Content Preview Creating a Twitter Account the Lead Generation Way If you already have an account, you still want to read this section. In it, you discover not only the bare bones profile-building process but exactly how you should structure the different parts of your profile so you can capture leads effectively. If you don't currently have a Twitter account, head over to https://twitter.com/signup. Enter your full name and phone number, and create a password. If you want to sign up using an email address instead, use the "Use Email Instead" link at the bottom of the sign-up page. Click "Sign up for Twitter." Select a username. You can change your username at any time, as long as the new username is not in use. (We will give you some pointers about selecting the perfect username later in this guide.) Go back and check your name, phone number, password and username to make sure you have what you want, and there are no mistakes. Click "Create My Account." That's it. That is all that is involved in creating a new account. Obviously, you want your profile to look as good as possible to your perfect prospects. The following best practices are essential to make your profile attractive to Twitter users, and for getting your profile to generate leads for your business. Smile and Say Cheese We are obviously referring to your profile picture. Your pic should be professional, and you should be smiling. Profile pics are viewed on mobile devices most of the time, so don't try to squeeze anything more into your picture than a head and shoulders shot. Make sure you are dressed professionally, and you look happy and confident and forget about using a recent picture of you at the beach unless you are selling surfboards. It is very important to understand the size you should use for your profile pic. Re-size or upload an image that is 400 by 400 pixels. This will look good on mobile devices, laptops, tablets and desktop computers, and still does reasonably well if someone taps on your picture and expands it. Resist using filters and getting creative here - professional, smiling, head and shoulders shot is all you need to worry about. Maxing out Your Summary/Biography First, let's talk about the bad news. You only have 160 characters to create your biography. That is barely longer than a tweet. That means you may have to work a little bit to get the desired message across. There is no room here to get fancy or creative. You also don't have to worry about using hashtags with your keywords, since your bio is searchable by Twitter, as well as Google and the major search engines. Obviously, you are going to want to include industry keywords and keyword phrases. Since you have very little room to mess around here, stick to 2 or 3 words and phrases that you want to be discovered for. And unlike just about every other person on Twitter, you don't want to write about your personal interests. Write about the benefits you offer your prospects and customers, and not the fact that your cat's name is Bob unless you are running a cat-themed business. It is also crucial here to add an active link that leads back to your lead generation page. When people discover your content on Twitter, and you spark their interest, they often head straight to your bio to check you out. An offer of a free and valuable video course, e-book or some other gift in return for an email address means your Twitter bio can develop leads for you passively and automatically, anytime day or night, whether you are online or not. Creating Your Cover Photo Your cover photo or header says a lot about you and your business. You want to add enough content to drive your lead generation efforts, but you don't want to have your cover photo so busy that it is distracting. You should also know that even if you follow the official Twitter guidelines, they are still going to chop off some of your header. If you are concerned how your header photo will look across different sized monitors, screen ratios and resolutions, we have taken care of that problem for you. Twitter recommends cover photo/header dimensions of 1,500 pixels wide by 500 pixels tall. You can use JPG, GIF, or PNG formats, but not animated GIFs. Those are Twitter's recommendations, but you should know that a small strip on the bottom and top of your header photo is going to be cut off. Consider these "invisible" areas. Because of this, you should leave a little space at the top and bottom of your cover photo, as well as leaving additional room on the bottom left corner to account for your profile picture, and the way your cover photo will appear on different screen resolutions and sizes. If you feel confused or overwhelmed, type the words "Twitter header maker" into Google. You will see software like Snappa that makes this process simple and fast. It is a good idea here to include a link to your email opt-in page, for lead development purposes. Unfortunately, there is no way currently to make this a clickable link. You may also consider including a phone number, and obviously, the name of your business. Should You Include the Physical Location of Your Business? If you run a brick-and-mortar business, by all means, make sure to add your location and contact details in your bio and header. Including store hours would not be a bad idea either. Alternately, there is probably no real need to add your physical location if you are running a virtual business. Now that your profile is up and running let's take a look at exactly when you should be tweeting to generate the most leads. When to Tweet To Capture the Most Leads You may already know this, but the term B2B stands for business to business. This would mean your business deals with other businesses, rather than consumers. Accordingly, the term B2C means your business deals with individual consumers, rather than businesses. B2B Twitter users will find their audience is about 14% more responsive on weekdays than weekends. If B2C is your game, you will see the best engagement on weekends, and also on Wednesday. You will find that Twitter users retweet your content more frequently after 5 PM, and if you want someone on Twitter to click through to your web page, blog or email, your click through rate (CTR) is likely to be better between noon and 6 PM.

Table of Contents INTRODUCTION 4 WHAT ARE THE BENEFITS OF USING A VIRTUAL ASSISTANT? 4 WHAT IS A VA? 6 WHAT A VA CAN DO FOR YOU AND YOUR BUSINESS 6 HOW DO YOU KNOW WHEN YOU NEED TO HIRE A VA? 7 DIFFERENT TYPES OF VA’S 10 RANGE OF TASKS YOU CAN DELEGATE TO A VA 11 GETTING STARTED 14 WHERE TO FIND VA’S 17 SHOULD YOU HIRE FROM THE WEST OR OVERSEAS? 18 WHAT TO LOOK FOR IN A VA 19 STEPS TO MAKE WORKING WITH YOUR VA EASY 21 CONCLUSION 25 Sample Content Preview What is a VA? A VA iѕ an еxреriеnсеd, ѕkillеd реrѕоn whо rеmоtеlу рrоvidеѕ аdminiѕtrаtivе, ассоunting, mаrkеting, tесhniсаl, creative and/or personal ѕuрроrt tо any entrepreneur, buѕinеѕѕ or ѕtаrt-uр. They work remotely, usually from their home offices. Virtual assistants have a variety of skills that you might not have acquired, which makes them more efficient at completing tasks. Instead of spending time to learn how to use a new program or complete a task you aren’t good at, you could hire a VA to do it instead. This saves valuable time you can use to focus on generating income. While frееlаnсеrѕ аnd pеrѕоnаl aѕѕiѕtаntѕ (PAs) have been in demand for some time, small businesses and online entrepreneurs are now becoming aware of the amazing benefits of hiring virtual assistants as well. VA’s provide exceptional vаluе through the flеxibilitу and cost-effectiveness оf thеir ѕеrviсеѕ. What a VA Can Do for You and Your Business Nоwаdауѕ, thе dynamic buѕinеѕѕ еnvirоnmеnt brings a lоt оf nеw challenges and exciting орроrtunitiеѕ fоr еntrерrеnеurѕ and ѕmаll buѕinеѕѕ оwnеrѕ. Tо be relevant, ѕuссеѕѕful аnd соmреtitivе in running аnу buѕinеѕѕ, it’s аll аbоut рrоduсtivitу and efficiency, ѕо you can fully utilize уоur tаlеnts and рrоfеѕѕiоnаl ѕkillѕ. In other words, it is all аbоut fосuѕing оn your ѕtrеngthѕ аnd making a large соntributiоn to grоwing уоur business, while оutѕоurсing аnd training the right people tо take care оf the rеѕt. When уоu are an еntrерrеnеur, a ѕtаrt-uр оr a ѕmаll buѕinеѕѕ, it is оnlу nаturаl thаt over timе уоu won’t be able to kеер uр with all the tasks that need to be performed to grow your business. Thе соnѕtаnt lасk оf timе tо finiѕh necessary tаѕkѕ оr thе lасk of resources to hire аdditiоnаl full-timе еmрlоуееѕ can result in a decreased lеvеl of рrоduсtivitу аnd еffiсiеnсу in уоur buѕinеѕѕ. This can mаkе it hаrd fоr уоu to stay соmреtitivе in the existing market. And whеn уоu think аbоut it, there are many important tasks that don’t асtuаllу hеlр you mаkе progress in асhiеving рrоfеѕѕiоnаl gоаlѕ. Thе еаѕiеѕt wау to deal with thiѕ сhаllеngе, while growing уоur соmраnу, is to оutѕоurсе to virtuаl аѕѕiѕtаnсеs who саn help уоu with your ассоunting, bookkeeping, mаrkеting, customer ѕеrviсе аnd anything еlѕе thаt you hаvе on thе liѕt. HOW DO YOU KNOW WHEN YOU NEED TO HIRE A VA? Aѕ аn еntrерrеnеur, you understand thаt each business owners ѕсеnаriо iѕ different, as is each virtual assistant. Even ѕо, there are ѕоmе common ѕignѕ that thе timе has соmе to hirе a VA. Kеер in mind еасh VA оr VA Company will have different requirements and еxресtаtiоnѕ. However, thiѕ also mеаnѕ that thеrе iѕ more thаn оnе сhоiсе. Juѕt like thе ѕеаrсh for аnу nеw mеmbеr of thе соmраnу, the рrосеѕѕ mау tаkе ѕоmе timе, but it’s worth not short-cutting thе process. If уоu’rе wоndеring whеthеr you nееd a virtuаl assistant, the аnѕwеr iѕ рrоbаblу a yes Hеrе аrе juѕt ѕоmе оf thе signs thаt you nееd a virtuаl аѕѕiѕtаnt to hеlр уоu tаkе уоur business fоrwаrd: Yоu Find The Dау Iѕ Shorter Thаn Yоur Task Liѕt Most of us have thiѕ hарреn at least оссаѕiоnаllу, but if it hарреnѕ аll thе timе, уоu are оbviоuѕlу trуing tо dо tоо muсh. Pаrtiсulаrlу if уоu find thе thingѕ thаt rеmаin undone аrе necessary, ѕtrаtеgiс tasks. Mоѕt likely you аrе spending tоо muсh timе оn tasks thаt аrе habit, rоutinе, аnd/оr раrt оf daily operations. These аrе оftеn thе tаѕkѕ you can оutѕоurсе tо a VA. Yоu Rеаlizе Yоu Arе Missing Grеаt Opportunities As our buѕinеѕѕеѕ grow аnd dеvеlор, wе wаnt tо tаkе аdvаntаgе оf every opportunity thаt соmеѕ оur wау, but thаt iѕn’t rеаliѕtiс. Wе hаvе to be picky about pursuing thоѕе thаt are thе best mаtсh fоr our ѕtrаtеgiс gоаlѕ. But if уоu саn’t ѕау yes to орроrtunitiеѕ thаt are a реrfесt match, ѕоmеthing hаѕ got to givе. Oftеn the wоrk thаt gоt uѕ to this nеw opportunity nо longer rеԛuirеѕ оur full аttеntiоn. Evеn if уоu саn оutѕоurсе a few pieces tо a VA, you will оftеn find еnоugh ѕрасе tо tаkе оn ѕоmеthing nеw. At Lеаѕt Onе Arеа Of Yоur Buѕinеѕѕ Iѕ Suffеring Evеrуоnе hаѕ aspects of the buѕinеѕѕ they enjoy аnd оthеrѕ not so much. Thоѕе dreaded tаѕkѕ often get ignored, even though they аrе uѕuаllу ѕtill imроrtаnt tо уоur business’ оvеrаll hеаlth and ѕuссеѕѕ. When wе don’t еnjоу or fееl skilled in a раrtiсulаr аrеа, it iѕ еаѕу tо avoid dоing that wоrk. Hiring a VA whо hаѕ ѕkillѕ in those аrеаѕ nоt оnlу will improve those elements, but оftеn will hеlр уоu find ѕimilаr аrеаѕ where thеу саn also аѕѕiѕt. Rеmоving the dread оr guilt will open уоu up to mоrе роѕitivе thоughtѕ аnd асtiоnѕ. Things аrе Fаlling Thrоugh thе Crасkѕ Yоu’vе got ѕо mаnу projects going and реорlе уоu need tо соmmuniсаtе with that уоu саn’t keep trасk. It’ѕ ѕtаrting to show in miѕѕеd deadlines, miѕѕеd communication аnd роѕѕiblу in уоur оvеrаll revenue trеndѕ. Whеn уоu hit thаt point, it’ѕ раѕt timе tо раrtnеr with a virtuаl аѕѕiѕtаnt to hеlр you mаnаgе all thоѕе dеtаilѕ аnd еmаilѕ so that уоu саn fосuѕ оn the biggеr picture. Yоu’rе Living in уоur Inbоx If уоu’rе ѕреnding уоur еntirе dау in your inbоx, уоu’rе nоt ассоmрliѕhing thе thingѕ уоu rеаllу nееd to bе producing аѕ a lеаdеr. Email iѕ thе lifeblood of mоѕt соmраniеѕ today, nо dоubt—but it can аlѕо bе thе lеаding killer оf рrоduсtivitу аnd kеер you frоm achieving whаt rеаllу needs to hарреn. Lеt a virtuаl assistant bесоmе уоur inbоx gаtеkеереr and triаgе уоur incoming еmаil. This way, уоu’ll be аblе tо fосuѕ соmрlеtеlу on thе tаѕkѕ уоu need to dо withоut fееling thе pressure tо соnѕtаntlу сhесk уоur inbox. Yоu Are Nоt Aѕ Responsive Tо Cuѕtоmеrѕ Aѕ Yоu Would Like With thе аdvеnt оf inѕtаnt соnnесtiоnѕ, реорlе еxресt amazingly fаѕt сuѕtоmеr ѕеrviсе. Hоwеvеr, rеѕроnding tо еvеrу еmаil bеер iѕ аlѕо very inefficient, раrtiсulаrlу if уоu аrе trying tо fосuѕ оn a biggеr project. Althоugh ѕоmе customer ѕеrviсе communications rеԛuirе your uniԛuе knоwlеdgе, mаnу can bе hаndlеd bу anyone whо is givеn ѕuffiсiеnt bаѕiс knоwlеdgе. A VA саn be thаt person. Fоr thе mоrе соmрliсаtеd matters, thеу саn still rеѕроnd, асknоwlеdging thе issue аnd letting the сuѕtоmеr knоw whаt tо еxресt in tеrmѕ оf hеаring bасk frоm уоu. Yоu Wаnt To Create Nеw Products But Cаn’t Seem Tо Pull The Piесеѕ Tоgеthеr Entrерrеnеurѕ hаvе idеаѕ – lots of thеm – but соnvеrting thеm frоm аn idеа intо a рrоduсt iѕ often muсh more diffiсult thаn it should bе. Thе rеаѕоnѕ vаrу fоr each реrѕоn, but usually inсludе аn element оf lасk of time, lасk оf knоwlеdgе/ѕkill, or lасk оf desire tо соmрlеtе thе nеxt ѕtер. Mоrе often than not, these аrе areas whеrе a VA саn mаkе a diffеrеnсе. Often ѕоmе rеѕеаrсh, рrороѕеd аltеrnаtivеѕ оr ѕimрlе prep- work саn move a рrоjесt fоrwаrd and dоеѕn’t rеԛuirе аnу unique buѕinеѕѕ knowledge.

Table of Contents 4 Time Management Hacks and tips for Busy WAHMs and Mompreneur 4 How 2 Hour Tech-Free Time Chunks Can Make You a Time Management Pro 6 Learning to Say No to Manage Your Time Better 8 The 2-Step Process That Creates More Time in Your Life So You Can Get More Done 10 The 3 Top Tips For World-Class Time Management No One Talks About 12 The 10 Minute Time Management Rule 14 The Biggest Time Management Myth and How It's Killing Your Productivity 16 The Real Definition of Time Management 18 Time Management Tip – Stop Multitasking 19 Time Management Tip From the Experts - Making Repetitive Tips Habits 21 Sample Content Preview Drop the Tech for Just 2 Hours If you can do this while you are on the job, great. This practice can cre-ate extra time every day in your life. You want to cut the cord for at least one or two 2-hour time periods each day. This means no smartphone, no Facebook, no texting, no tablet, no MP3 player, no lap-top, no fitness tracker, no television, no electronic anything. If you can't make it through 2 hours with no consumer-electronics or technology in your life, you need to schedule a session with your therapist and do some serious soul-searching. What people find when they create banks of 120 minutes each day when they are tech-free is that two wonderful things happen. First, they real-ize they were relying on technology way too much. They start noticing trees, and flowers, and people, and clouds, and nature. This is a good thing. Studies show that just a 10-minute walk in a grassy field automati-cally lowers levels of cortisol in the human body. Cortisol is nicknamed the stress hormone for a very good reason. This 10-minute nature bath re-duces stress and simultaneously raises the level of dopamine, a "feel-good" hormone. Aside from that, you will find yourself trying to fill that 120 minute pe-riod with something. Devote much of that time to tasks and responsibili-ties that have eluded you, and in just one week, you have created a full 14 hours of productivity if you only practice the 2-hour no-tech rule once a day. Imagine how much you can accomplish when you schedule a couple of 120 minute tech-free sessions each day. Alternately, you could just stretch your 2-hour no-tech time zone to 3 hours. Can you see the possibilities? You could stop wishing that you were getting more done and start accom-plishing things. Your stress levels would drop, your free time would sky-rocket, and you could finally start spending your time doing the things that truly add value to your life. Try carving just one or two 2-hour no-tech time-periods into your daily schedule for the next 14 days. Remem-ber, this does not mean unplugging for the entire day. You can still enjoy your Facebook, unreality TV shows and listening to podcasts. If you can truly tell yourself you were not more productive, you didn't get more accomplished, and you did not more effectively manage your time thanks to tech-freedom, then you can go back to a 24/7 dependence upon technology. Learning to Say No to Manage Your Time Better You've probably heard it several times, but it bears repeating, "Your time is your number one asset." This is so true. Everyone is given 24 hours in a day, and 60 minutes in an hour. We have somewhere around 365 days a year, 10 years each decade and between 75 and 85 years on average to live our lives. That is all you get, so why are you prioritizing somebody else's problems ahead of yours? Why Saying No Is so Difficult for Some Saying no can be tough. You certainly want to help those that you care about. You are a good human being and member of society when you take time out of your day to help others. You feel good when you have a posi-tive impact on another person's life. Especially when you help someone by doing something they are not able to accomplish, both you and that per-son experience positive feelings. This is why it is so tough for some professional doormats to say no. They think they are helping others, and they probably are, but they are often putting their own desires and responsibilities on the back burner. Putting yourself second, or third, or even the last is okay every once in a while. On the other hand, if you are known by your friends or at the workplace as someone who always says yes when asked to help out, you are probably getting taken advantage of. How to Say No the Nice Way By the way, saying no doesn't have to be a mean thing. You don't have to yell, clench your fists, and jump up and down, throwing a tantrum as you repetitively answer "No, No, No!" when asked to do someone a favor. Say-ing no is actually very easy. It is technically easier than saying yes be-cause there is one less letter involved in your answer. Still, the people who usually say yes and get behind in their own personal and career responsibilities have a tough time saying no because they feel guilty doing so. Even if they have so much to accomplish themselves, they can't help but say yes when someone asks for help. The key is in “how” you say no. Just say no, then stop talking. You don't owe anyone else an explanation for why you are not able to run their clothes by the dry cleaner, pick their kids up from school, or leave the office to pick up lunch for everyone. Obviously, if your boss asks you to do something which is in your job description, you can't say no, nor should you. You should be saying no more often, however, when friends, family members, and coworkers begin monopolizing your time asking you to do things for them that will get in the way of you accomplishing your own responsibilities and tasks. How can you efficiently manage your time when you are constantly adding tasks and activities someone else should be doing? You only have so many hours in the day. If you are like most people to-day, you are probably pretty busy and hectic with your own responsibili-ties. It can feel great to help a friend. There's certainly nothing wrong with doing that. If you take a good hard look, you will notice there are those people in your life that are constantly getting you to do things for them. These are the time management killers in your life, vampires who suck the productivity and efficiency from your day. Learn to say no when it is the right answer. If someone takes offence to your decision not to help them, then you may realize you thought more about your relationship than they did.

Table of Contents Introduction .... 3 Chapter 1 .......... 5 PAY-PER-CLICK (PPC) ADVERTISING CAMPAIGNS .5 What It Is . 5 Types of PPC ............. 6 Flat-rate .. 6 Bid-based 7 Budgets & Bids ......... 7 Preparing Your Ad .... 8 The Big Three ............ 8 Chapter 2 ........ 10 BANNER MARKETING . 10 What It Is ................ 10 Banner Ad Design ... 12 Banner Advertising Costs ......... 12 Banner Ad Tips ....... 13 Chapter 3 ........ 14 EMAIL MARKETING .... 14 What It Is ................ 14 Legal Issues ............ 16 Designing Your Email ............... 16 Get That Email Opened ............ 17 Chapter 4 ........ 19 SEO & WEB-CONTENT ................ 19 SEO ....... 19 What It Is ................ 19 Web-content .......... 22 SEO & Web-content Tips .......... 24 Terms to Know .............. 26 Sample Content Preview Search Engine Optimization is the king of purchasing website traffic. Search Engine Optimization is not purchasing traffic in the traditional means of the online market place. However, it is worth more than its weight in gold when done properly. Search Engine Optimization can bring in traffic like no other technique and those who understand its value can become the master of their search engine results page listing and rank. What is so pertinent to understanding this technique is that it can eventually lead to you not needing to pay for traffic from other mediums as all. Of course, you will continue to want to use other methods of paid website traffic, but you will be able to become much more selective in your efforts with more to spend on growth. We will end this book with terms you need to know to start understanding the web marketing industry. When first learning how to build your web site, it can be hard to gather your thoughts and wrap your mind around what is being said. To help in that, terms that are most often discussed in web traffic buying is listed. Not all of these terms are concepts mentioned throughout the book, but they are listed to add to your understanding. Read them as you would the rest of the book. They provide more than just definitions, there are helpful tips to be garnered. Chapter 1 PAY-PER-CLICK (PPC) ADVERTISING CAMPAIGNS What It Is Advertising through the PPC method allows you as a business owner to place ads with keyword usage within search engine result pages, of course, for a price. The goal of PPC is to help website business owners attract targeted customers. Target customers are those that are already looking for your product offerings or the similar; this helps you by putting your ads and business in front of those who are most likely potential buyers. The goal of PPC methods of advertising is to provide you, the site owner, to control your budget while still gaining maximum site exposure. Understand, you do not pay for the placement of your ad; instead, you pay once a potential customer clicks on your ad and goes onto your website. The amount you pay for that customer has already been agreed to through a bidding system. It is imperative to your site’s success to appreciate that you are paying each and every time your link is hit and your landing page is accessed – remember your budget! When first starting out with your PPC campaign you must keep an eye on your budget and be prepared to spend a bit more during your first few weeks while you learn the system. Once you have your funds ready, it is time to determine your keywords. Make sure you properly research not only the best keywords or keyword phrases, but also the value of those words in terms of competition. Move onto creating your ad and creating an account and before you know it, you will have plenty of data to help you steer your efforts. Often times, third-party companies allow for ads from search engines to be placed on their site; these are often referred to as a content network property. This is a benefit for all involved; especially considering it is not often in life you get a situation is win-win-win. See, the third-party gets a portion of the revenue paid by you the advertiser. In fact, they can earn upwards of eighty percent. Consider when you have searched for an item or information on the web and landed on a website full of information; remember the ads that are on the page? These ads usually have something in common and complementary with the item or information you sought. It is not uncommon for consumers to ignore the ads on the content network and this place is not nearly as valued as listing high on the search engine results page. When your ads appear on a content network property, do not be concerned – your ad is still being seen! In fact, your ad is being displayed and seen along side similar or complementary information to your product. Now, there may not be a high click through rate, but these searchers will most likely resemble your target audience and therefore, resemble your customers. Types of PPC There are mainly two different types of PPC, flat rate and bid-based. Flat-rate Flat rate is an excellent option, especially if you are selling products at great prices. This is often the option selected by those who have a need to show-up in the comparison shopping results page. On these types of search engines, customers are highly targeted along with the choice of product with minimal rates. Remember, you can always pay more for higher ranking, but you may find you do not need to after gathering some baseline data for comparison. Question if paying more will actually gain you any more attention than the current or if changing your ad would prove wiser. If you decide that you want to change your ad or even pay more for a higher level of exposure, check to see if that site uses rate cards. Rate cards have a fixed amount due per click but are according to the possible areas available as advertising space. Now, do not assume you are restricted to those prices only; no, you can negotiate if you are offering the search engine owners a long-term and valuable contract. Bid-based Bid-based provides you the buyer lots of opportunity to control your budget; this type of PPC is like an auction for advertisers. Each PPC client informs the networks how much they are willing to pay to rank higher on the search engine results page – you set the maximum amount you are willing to pay and compete against other advertisers. The competition is conducted as an auction and each advertiser bids for the spot and you dropout when the bid has become too high for your budget. Often there are several spots open and this is often dependent on keyword. When there are several spots, they will be put in value order of the bid and perhaps ad quality – make great ads! Budgets & Bids You will have to determine what your max rate will be when using PPC; when making this determination remember to consider that the web is open 24 hours a day 365 days a year. If you do not take the prior into consideration, you will find that PPC can get very expensive really quick. While you try to make this economically tough decision, try Yahoo’s Estimator Tool. This tool will help you develop and calculate possible budgets and is very useful in judging how much money you will spend to take on your competitors and if it will be worth it. Overall, you want to spend enough to grow into the top five spots in the search engine results page.

Table of Contents Chapter 1 History of Vegetarianism ............... 4 Vegetarianism in Religion .............. 4 Hinduism ............... 5 Other Religions ..... 6 Chapter 2 Types of Vegetarians ..................... 6 Strict Vegetarian/Vegan ................ 6 Health Benefits ..... 7 Lacto vegetarian.... 8 Health Benefits ..... 9 Lacto Ovovegetarian ...................... 9 Health Benefits ... 10 Flexitarian ........... 11 Chapter 3 The United States 12 Origins ................. 12 Important Literary Contributions 13 England ................ 14 Expansion ............ 15 India ..................... 16 Gujarat ................ 16 Andhra Pradesh .. 17 Punjab ................. 17 Germany .............. 17 Chapter 4 Vegetarian Food and Your Health ........................ 18 Cardiovascular Disease ................ 19 Hypertension ....... 19 Diabetes .............. 19 Cancer .................. 20 Other Diseases .... 20 Chapter 5 How to Plan a Vegetarian Diet .... 21 Simple Guidelines for the Beginner ..................... 21 Chapter 6 What about Protein? ................... 22 How about Calcium? .................... 22 Chapter 7 Supermarket Shopping Tips ........ 23 A Sample of a Vegetarian Menu.. 23 Chapter 8 Forget about the Five Food Groups...................... 24 Group 1 – Vegetables................... 24 Group 2 – Whole Grains .............. 25 Page | 3 Group 3 – Fruit .... 25 Group 4 – Legumes ...................... 25 Chapter 9 Pregnancy and Vegetarianism ..... 26 Calcium ................ 26 Vitamin B12 ......... 27 Iron ...................... 27 Protein ................. 27 Suggestions for Meals during Pregnancy ............. 28 Chapter 10 Vegetarianism and Children ........ 29 As Your Newborn Grows ............. 29 Older Children ..... 30 Don’t Rely on Gimmicks .............. 30 Children are Different than Adults ....................... 31 Important Nutrients for Children 31 Chapter 11 Helpful Tips for Parents ............... 32 School Lunch ... 32 Having Friends Over ................. 32 Family Members ...................... 33 Plan Ahead ...... 33 Advantages of being a Child Vegetarian .............. 34 Chapter 12 Vegetarianism and the Elderly .... 35 Health Benefits for the Elderly .... 35 Chapter 13 How to Properly Cook Vegetables Common in Vegetarian Cuisine ...................... 36 Broccoli ............ 36 Eggplant ........... 36 Lentils .............. 37 Black Beans ..... 38 Red Beans ........ 38 Homemade Veggieburgers ...... 39 Zucchini ........... 39 Tofu ................. 40 Cauliflower ...... 41 Chapter 14 Do not be Afraid of New Things .. 41 Sample Content Preview Health Benefits Research studies have shown that people that adhere to a strict vegetarian diet and follow the recommended nutritional servings have a lower risk of cardiovascular disease as well as lower levels of obesity. Studies have also shown that a properly executed vegetarian diet is safe for all ages of human life, along with situations that put more nutritional needs on the body such as pregnancy. On the other hand, if a strict vegetarian does not follow a properly planned diet they may suffer from shortages of vitamin B12, Omega-3 fatty acids, vitamin D, iron, zinc, among other vital vitamins and minerals. To counter act some of the deficiencies that can occur with being a strict vegetarian it is recommended that vegetarians eat foods that are rich in vitamin B12 or take a vitamin B12 supplement to ensure that blood levels maintain their normal levels. The reason for this is that vitamin B12 is essential to the formation of new red blood cells, DNA synthesis, and proper nerve function. By not consuming the recommended dosage of vitamin B12, strict vegetarians are at risk for a variety of health problems to include anemia. This is especially critical in strict vegetarians that become pregnant. Vegetarian women should supplement their diet with B12. Low levels of B12 when breastfeeding have been linked to neurological problems in children. It is also important during pregnancy for a strict vegetarian to ensure that they follow the recommended daily servings because consuming a vegetarian diet has been linked to low birth weights in newborns. Lacto vegetarian Lacto vegetarians follow most of the dietary recommendations of strict vegetarians except that they consume milk, cheese, yogurt, and butter but not eggs. This type of vegetarian diet is popular in India. Lacto vegetarianism is in keeping with the Eastern religions such as Hinduism, Sikhism, and Buddhism and their belief in non-violence. Hindu’s believe that you are affected by the type of food that you consume and being a lacto vegetarian helps them maintain an inner peace by not consuming the flesh of any animals. Health Benefits This type of vegetarian diet is good for people that want to keep their cholesterol levels at an acceptable number. They can do this because lacto vegetarians abstain from eating fish and egg yolks that are high in cholesterol. Just like strict vegetarians, those who choose to become lacto vegetarians should maintain a proper diet with the recommended servings of vegetables, legumes, whole grains, and fruits. They should also back up their food selections with vitamin supplements such as B12, iodine, and choline. Furthermore, while vegetarian diets have been deemed healthy for all ages, pregnant women should ensure that they are getting all of the recommended nutrition. If they do not, they are putting their newborn at risk for low birth weight, neurological disorders, and vision problems. They can help avoid these problems by taking the aforementioned vitamins and minerals along with DHA supplements to help the development of the newborns vision. Lacto Ovovegetarian A person who chooses to become a lacto ovovegetarian is a vegetarian who does not eat meat but does consume dairy products and eggs. This type of vegetarian diet is more common in Western culture. This is also the most common type of vegetarianism that is catered to in mainstream restaurants. This means that if you are going to go to dinner with someone who is a lacto ovovegetarian you do not have to look for a restaurant that caters exclusively to vegetarians because most restaurants will have vegetarian options available on their menu. This type of vegetarian lifestyle is popular with Seventh Day Adventists. The Seventh Day Adventist church recommends that its followers eat a diet that is rich in whole grain bread, cereal, and pasta. It also calls for the liberal use of green leafy vegetables and fruits along with a modest amount of nuts, beans, and seeds. When it comes to consuming dairy products Seventh Day Adventists advises its followers to choose the low fat varieties of milk, yogurt, and cheese and does allow for the consumption of eggs. Health Benefits Like other types of vegetarianism, being a lacto ovovegetarian has healthy benefits. Lacto ovovegetarian usually consume a diet that is lower in saturated fats and cholesterol than the traditional diets that include the consumption of meat, which can aid in reducing the risk of atherosclerosis and lowering blood pressure. Some people who suffer from diabetes can better control their blood glucose levels through the implementation of a vegetarian diet. This is possible through the consumption of vegetarian foods such as legumes, fruit, and green leafy vegetables that can make your body more responsive to insulin. In addition, the vegetarian diet is low in fat and high in fiber, which in turn can help you maintain a healthy weight further controlling blood glucose levels. Moreover, as well as being helpful for people who suffer from diabetes, a vegetarian diet has also been shown to lower a person’s risk for cancer. Vegetarian foods are full of antioxidants and phytochemicals, which have been shown to lower the risk of cancer. To that end, consuming meat has been shown to increase a person’s chance of getting prostate and colon cancer. Additionally, studies have shown that diets high in fat have been linked to a higher risk of breast cancer. Flexitarian The term “flexitarian” is relatively new and is used to describe people who follow a vegetarian diet for the most part but will occasionally eat meat. You might meet people who call themselves semi-vegetarian, this is the same as being a flexitarian. This might be a good option for someone who is making the transition from being a meat eater to a vegetarian. You can try to avoid eating meat, but if you want to have a small break, its okay and you will not feel like you have failed. One compromise that some flexitarians do when eating meat is that when they eat meat they only eat animals that have been raised organically or free range. The early 1970’s also saw the popularity of soybeans grow in the United States. The main credit for this can be traced to a vegetarian commune farm in Tennessee that was given the unimaginative title “The Farm”. The soybean based product tofu was brought to the attention of mainstream America through the publication of The Farm Cookbook.