Table of Contents Intro Chapter 1: Building Blocks of Successful Blogging Chapter 2: Can You Lose Money by Not Doing Sponsored Reviews Chapter 3: Adsense: What Is It and How Do You Use It Chapter 4: Additional Tips For Making Money On Your Blog Chapter 5: Does Writing About What You Love Make Money Chapter 6: Generating Revenue From Blogging: Fact or Fiction? Sample Content Preview Chapter 2: Can You Lose Money by Not Doing Sponsored Reviews What is the culture medium with the biggest advertising spending on the globe? Television. Television ads are so effective for advertisers and so lucrative for TV companies, because viewers will inevitably pay attention to the advertisements. Would we be able to say the same things about content based websites, like blogs? What Are You Losing Money On What is the culture medium with the biggest advertising spending on the globe? Television. Television ads are so effective for advertisers and so lucrative for TV companies, because viewers will inevitably pay attention to the advertisements. Would we be able to say the same things about content based websites, like blogs? Not exactly. If you consider Google AdSense or banner ads, the most used monetization methods, you will conclude that they practically different from the editorial content. For instance, if you have a blog and display ads on your sidebar only your readers will be able to altogether brush off the advertisements if so they desire. A few even use ad-blockers, so they will not see your AdSense units or banners regardless where you place them. What would the equivalent of a television ad be for a blog? Likely an advertorial, which is an article written by the advertiser about his product, and put up in the blog like an additional post. Another option is the sponsored reviews, which are posts published by the blogger critiquing a particular product or service. Most bloggers choose this example because they get to write the the article content themselves, and readers will not be bothered with another writing style. Here’s a fact that reinforces the similarity of sponsored reviews with TV advertisements: If you ask any advertiser whether he would like to pay for a banner ad or for a sponsored review, he will certainly say the sponsored review. Why? Because he will acquire a much better return on investment, as the sponsored review will give his product a better and greater kind of exposure with the readers of that blog. As a result, a sponsored review is probably among the most lucrative way to monetize a blog. Last week one company offered me $1000 to write a critique about its last product. It was related to my niche, and I was sure most of my readers would find it of value. This made me wonder: are most bloggers leaving money on the table by not doing sponsored reviews? For instance, if I started doing them on this blog I could easily add another $4,000 per month in profits (considering one sponsored review per week), which would simply double up my advertising profit on the blog. I think this proportion is true for most bloggers. If bloggers started doing sponsored reviews they'd double up their ad revenue. That being said, I think it's possible for a blogger to do sponsored reviews while keeping his integrity. There are 3 main requirements: 1. A clear disclosure on each review, 2. Honesty while writing the review, 3. The choice of products that is truly relevant and useful for the readers. Other people claimed that sponsored posts could get you in trouble with Google, but this isn't true as long as you use the no follow attribute on the links inside the review. Google does not have a problem with sponsored links, as long as you clearly label them as such. In essence the question that’s raised is are your readers going to be put off by sponsored reviews and whether or not you feel this a good avenue for your blog. Chapter 3: Adsense: What Is it And How Do You Use It Adsense is among the primary profit generators for blogs and sites. Usually you are able to drastically improve your click-through rate and total net by placing the advertisements wisely, by improving the material targeting or by optimizing the ad units directly. Below I will cover the last point, how to optimize the Adsense units with 8 simple tips: Adsense? What Is That? Adsense is among the primary profit generators for blogs and sites. Usually you are able to drastically improve your click-through rate and total net by placing the advertisements wisely, by improving the material targeting or by optimizing the ad units directly. Below I will cover the last point, how to optimize the Adsense units with 8 simple tips: 1. The three top performing ad units are: 336×280 large rectangle, 300×250 inline rectangle and 160×600 wide skyscraper. Think about using those units if possible, but bear in mind that other formats would be more appropriate for your site design. 2. The more successful link color is blue. This info is connected with the roots of the Internet where all major sites used to feature blue links. 3. Aside from blue links you are able to also use a link color that matches the pattern of your site (i.e. if you use green links make the Adsense links of the same color). 4. As a general rule of thumb, blend (no border, same background) your Adsense units if your site has a light color scheme and contrast (border, contrasting background) the units if you're using a dark color scheme 5. If the advertisements are based within the content you should avoid using borders while advertisement units outside of the content can use borders to call attention. 6. If your site has mainly repeat visitors (like Forums) you are able to rotate the background color of the units to cut back advertisement blindness 7. Consider removing the “Advertise on this site” • message from your units. That can be done on the control panel under the “My Account” section, disabling the “Onsite Advertiser Sign-Up” • feature. 8. Test, test and test. Every website is unique so make sure you test with different colors and formats and track the results to fine tune your Adsense.

Table of Contents 1. The "Author It" Tactic 2. The "Time Involved" Tactic 3. The "Turn The Page" Tactic 4. The "Chopped Up" Tactic 5. The "Mega" Tactic 6. The "Original Recipe" Tactic 7. The "Royalty" Tactic 8. The "Can't Be Ignored" Tactic 9. The "I'll Support You" Tactic 10. The "Sell It" Tactic 11. The "Complete Resource" Tactic 12. The "Choose It" Tactic 13. The "Real Life" Tactic 14. The "Trivia" Tactic 15. The "Bestseller" Tactic 16. The "Access Time" Tactic 17. The "Kid" Tactic 18. The "No Confusion" Tactic 19. The "Nowhere Else" Tactic 20. The "Free Refill" Tactic 21. The "Pick Your Poison" Tactic 22. The "Guarded Secrets" Tactic 23. The "Nothing Held Back" Tactic 24. The "Extra Time" Tactic 25. The "Seeing Double" Tactic 26. The "Twist Of New" Tactic 27. The "Navigation" Tactic 28. The "Third Party" Tactic 29. The "Ease Their Concerns" Tactic 30. The "Pet The Puppy" Tactic 31. The "Bigger Is Better" Tactic 32. The "Misinformation" Tactic 33. The "Customize It" Tactic 34. The "Handy Dandy" Tactic 35. The "T And P" Tactic 36. The "Limited Edition" Tactic 37. The "No Worries" Tactic 38. The "Award" Tactic 39. The "Ancient Secret" Tactic 40. The "Serial Number" Tactic 41. The "Helpful Tools" Tactic 42. The "General Public" Tactic 43. The "Authority" Tactic 44. The "Precisely Detailed" Tactic 45. The "Speeding Bullet" Tactic 46. The "Got Gifts?" Tactic 47. The "Traffic Tools" Tactic 48. The "Huge List" Tactic 49. The "Follow The Leader" Tactic 50. The "It's Proofed" Tactic 51. The "Recycle It" Tactic 52. The "Take Action" Tactic 53. The "Small But Huge" Tactic 54. The "Discount Reward" Tactic 55. The "Choose Fee Or Free " Tactic 56. The "News Outlets" Tactic 57. The "Re-Buy It" Tactic 58. The "Don't Do It" Tactic 59. The "Password" Tactic 60. The "Casino" Tactic 61. The "Buy Stats" Tactic 62. The "Feel What I Feel" Tactic 63. The "Bargain" Tactic 64. The "Privacy Policy" Tactic 65. The "Apply For It" Tactic 66. The "Been Around Forever" Tactic 67. The "Mood Enhancer" Tactic 68. The "Talk To Yourself" Tactic 69. The "Get Closer" Tactic 70. The "Follow My Orders" Tactic 71. The "Give Feedback" Tactic 72. The "Lucky" Tactic 73. The "Content Ingredients" Tactic 74. The "Want A Job?" Tactic 75. The "It's Not That Much" Tactic 76. The "Story Time" Tactic 77. The "Peer Pressure" Tactic 78. The "Double Fortune" Tactic 79. The "Emotion Shifting" Tactic 80. The "What Do I Get" Tactic 81. The "Remember A Time" Tactic 82. The "Hear And See" Tactic 83. The "It's A Report" Tactic 84. The "Template" Tactic 85. The "Sounds Real" Tactic 86. The "I'll Publish Yours If" Tactic 87. The "Oh, That's Simple" Tactic 88. The "Something In Common" Tactic 89. The "Agree With Me" Tactic 90. The "Same Choice" Tactic 91. The "Lead In" Tactic 92. The "I Have Faith" Tactic 93. The "Common Sense" Tactic 94. The "Facts Of Life" Tactic 95. The "Past, Present, Future?" Tactic 96. The "About You" Tactic 97. The "Other People" Tactic 98. The "Indirect" Tactic 99. The "Vivid Demonstration" Tactic 100. The "Gave Me Goose Bumps" Tactic Sample Content Preview 4. The "Chopped Up" Tactic Tell your prospects how many chapters, lessons or sections are in your information product. People like information that is highly organized and easy to navigate though. 5. The "Mega" Tactic Tell your prospects how big your information product's download file is. People sometimes consider a large download to be more valuable or a small download to be faster. You could list the number of kilobytes or megabytes. 6. The "Original Recipe" Tactic Tell your prospects that your information product is original information with no fillers, fluff or rehashed leftovers. People like original information because 95% of what they usually read has already been published somewhere else. 7. The "Royalty" Tactic Tell your prospects that your information product comes with royalty free resell or master resale rights. People like to be able to make money with products they didn't have to create on their own. 8. The "Can't Be Ignored" Tactic Tell your prospects that you want their attention with a headline which can’t be ignored. People will read or scan the rest of your sales letter if you grab their attention and give them a good reason. 9. The "I'll Support You" Tactic Tell your prospects that your information product comes with free 24/7 customer support. People don't want to be left out in the cold after they buy your product. 10. The "Sell It" Tactic Tell your prospects they can sell the information product and earn commissions by joining your affiliate program. People like to be able to make money with products they don't have to create and fulfill orders for. 11. The "Complete Resource" Tactic Tell your prospects your information product is the complete resource on the subject. People like to own one product that can give them all the information they will need to get their desired benefit. 12. The "Choose It" Tactic Tell your prospects they can choose the type of information product they want. People like to have a say in how they want their information delivered. Many popular formats are pdf, html, e-mail, audio or video. 13. The "Real Life" Tactic Tell your prospects your information product is based on a real life experience. People like true stories and real world examples because they’re more believable and they can relate to them easier. 14. The "Trivia" Tactic Tell your prospects your information product will answer all their questions. People like to read information that won't leave them hanging at the end for more answers to their questions. They want all their questions answered from A to Z. 15. The "Bestseller" Tactic Tell your prospects that your information product is very popular. People think if tons of people have read your information or it's a bestseller, it has to be worth reading or buying. 16. The "Access Time" Tactic Tell your prospects that your information product can be accessed in minutes or seconds. People want to get their information as soon as possible. If it's offline information, be sure to offer fast delivery. 17. The "Kid" Tactic Tell your prospects that your information product is easy to read and understand. People don't want any information that isn't useful or which they can't comprehend. Make sure a kid can understand it. 18. The "No Confusion" Tactic Tell your prospects that your information product is easy to follow and offers step-by-step instructions. People don't want information that confuses them. They want information that takes them by the hand. 19. The "Nowhere Else" Tactic Tell your prospects they can only get your information product from you and nowhere else. People will have to read your product in order to get their desired benefit because they know no one else offers what you do. 20. The "Free Refill" Tactic Tell your prospects they will receive regularly scheduled free updates of your information product. People like information that's up-to-date because information changes so fast in this world. 21. The "Pick Your Poison" Tactic Tell your prospects that they have plenty of ways to get your information product. People like to have choices that cater to their specific situation and needs. It could be via a download page, mail, e-mail, etc. 22. The "Guarded Secrets" Tactic Tell your prospects that they will learn closely guarded secrets within your information product. People like to learn about something that few or no people have heard of. It's just like when your friend has a secret that you try to pry out of him or her. 23. The "Nothing Held Back" Tactic Tell your prospects that you don't hold any information back in your information product. People like information to be uncut and uncensored so they don't miss a thing. They want to learn every thing from start to finish. 24. The "Extra Time" Tactic Tell your prospects how much time they'll save by using your information product. People need to save as much time as they can because they want to use the extra time to enjoy life. 25. The "Seeing Double" Tactic Tell your prospects a repeated or new selling point using a P.S. or strong closing. People can be persuaded easier if they see or hear the same message repeated an amount of times. It also works if you can word it differently each time and still have the same meaning. 26. The "Twist Of New" Tactic Tell your prospects that your information product has the newest information. People like new information because they want to be up-todate on their subject of choice. They want information to be fresh, exclusive or have a new twist. 27. The "Navigation" Tactic Tell your prospects your information product is easy to use and navigate through. People sometimes buy an information product for only a few benefits and want to find them as quickly and easily as possible. They want it to be highly organized or fully searchable. 28. The "Third Party" Tactic Tell your prospects who endorses or who has given you testimonials for your information product. People will trust a third party before they will trust the business advertising the information product. 29. The "Ease Their Concerns" Tactic

Table of Contents 1. The "Specific Date" Technique 2. The "So Many Minutes" Technique 3. The "Here's Your Lesson" Technique 4. The "E-Report" Technique 5. The "Tease Me" Technique 6. The "Great Deal" Technique 7. The "JV Discount" Technique 8. The "Worth It?" Technique 9. The "Virus" Technique 10. The "Swipe Them" Technique 11. The "Republish It" Technique 12. The "Future Goals" Technique 13. The "Future Problems" Technique 14. The "Prize Fest" Technique 15. The "Las Vegas" Technique 16. The "Fast Forward" Technique 17. The "See It Everywhere" Technique 18. The "Multiple Choice" Technique 19. The "My Credentials" Technique 20. The "Confidentiality Agreement" Technique 21. The "100% Pure" Technique 22. The "Look Who's Here" Technique 23. The "Believe Them" Technique 24. The "Collect Them All" Technique 25. The "Next Time" Technique 26. The "Ad Less" Technique 27. The "Give Me Them" Technique 28. The "Swap Me" Technique 29. The "Got Friends?" Technique 30. The "It's Worth" Technique 31. The "Targeted Flirt" Technique 32. The "Give It Away" Technique 33. The "Try A Piece" Technique 34. The "See The Past" Technique 35. The "Waiting List" Technique 36. The "Unsubscribe" Technique 37. The "E-mail Me" Technique 38. The "Keep It Free" Technique 39. The "I'll Pay You" Technique 40. The "Easy Form" Technique 41. The "Budget It" Technique 42. The "Subscribers-Only" Technique 43. The "Barter Everything" Technique 44. The "I'll Be There" Technique 45. The "My Advice" Technique 46. The "Snooze You Lose" Technique 47. The "Famous Guest" Technique 48. The "Skim It" Technique 49. The "Full Of Help" Technique 50. The "Total Them Up" Technique 51. The "A Long Time" Technique 52. The "Personal Touch" Technique 53. The "Gift Subscription" Technique 54. The "Work Involved" Technique 55. The "Goes Both Ways" Technique 56. The "What You Missed" Technique 57. The "Only Mine" Technique 58. The "Stay Current" Technique 59. The "Why Subscribe?" Technique 60. The "How Often?" Technique 61. The "Cold Hard Facts" Technique 62. The "Battle Tested" Technique 63. The "Autograph" Technique 64. The "Ratio Of Visitors" Technique 65. The "Plenty Of Ways" Technique 66. The "How To" Technique 67. The "Top Ten" Technique 68. The "Tip Me" Technique 69. The "Recent News" Technique 70. The "Interview" Technique 71. The "Product Review" Technique 72. The "Web Site Review" Technique 73. The "Personal Profile" Technique 74. The "Word Game" Technique 75. The "Samples Of Products" Technique 76. The "Checklist" Technique 77. The "Calendar Of Events" Technique 78. The "Q And A" Technique 79. The "First Shot" Technique 80. The "Community Gossip" Technique 81. The "Transcripts" Technique 82. The "Questionnaire" Technique 83. The "Free Advertising" Technique 84. The "People Care" Technique 85. The "Common Sense" Technique 86. The "Private Access" Technique 87. The "Product For Ad" Technique 88. The "Viral Article" Technique 89. The "Opt-In Auction" Technique 90. The "Listen To Me" Technique 91. The "Watch Me" Technique 92. The "Keyword Clicking" Technique 93. The "Free Directory" Technique 94. The "Customer Reminder" Technique 95. The "Discount An E-mail" Technique 96. The "Offline Myth" Technique 97. The "Free Compliment" Technique 98. The "Back You Up" Technique 99. The "I'll Share" Technique 100. The "Publish And Grow" Technique Sample Content Preview 8. The "Worth It?" Technique Tell your potential subscribers how much the free bonus for subscribing is worth. People will feel like they are getting a great bargain for opting-in. You could list the retail price or what other people are selling it for. 9. The "Virus" Technique Tell your potential subscribers they will get a free e-book for subscribing. You could also include your e-zine ad in the e-book and allow them to give the e-book away or offer resell or master resell rights. It will become a viral marketing tool for your list. 10. The "Swipe Them" Technique Tell your potential subscribers that they will get the private label rights to the articles or content of your list if they subscribe. People will be able to read and use your list content as they wish. There is a huge demand for private label content these days. 11. The "Republish It" Technique Tell your potential subscribers that they can reprint or republish the articles or content of your list if they subscribe. People will be able to read and use your list content with your resource box included. You could include your e-zine ad under each article they republish. 12. The "Future Goals" Technique Tell your potential subscribers the goals they will accomplish by subscribing to your e-zine. You could tell them how your information or content will help solve their problems, improve their life or get over their obstacles. 13. The "Future Problems" Technique Tell your potential subscribers the goals they won't accomplish if they don't subscribe to your e-zine. You could tell them how not reading your information or content could cause future problems or make their life worse. 14. The "Prize Fest" Technique Tell your potential subscribers what prizes they could win by subscribing to your e-zine. You could tell them that you will randomly select a subscriber every week to get one of your products for free. Also, you could have them complete a certain action to be in the contest. 15. The "Las Vegas" Technique Tell your potential subscribers how much money they could win by subscribing to your e-zine. You could tell them that you will randomly select a subscriber every week to get a cash prize. You could have many cash prizes, like $100 for 1st place, $50 for 2nd place and $25 for 3rd place. 16. The "Fast Forward" Technique Tell your current e-zine subscribers to forward your e-zine to their friends, family or associates. If they like it, they'll end subscribing too and forwarding it to their circle of acquaintances. It's a viral form of word-ofmouth marketing. 17. The "See It Everywhere" Technique Tell your potential subscribers to subscribe on any page of your web site. You want to put your opt-in form or pop up on every page of your web site. The more times people see it, the higher the percentage of people will be who will subscribe. 18. The "Multiple Choice" Technique Tell your potential subscribers they can choose between text, PDF or html format. People that like text may not want to subscribe to an e-zine that just offers html. You can lose an awful lot of subscribers by not offering two or more options. 19. The "My Credentials" Technique Tell your potential subscribers your business credentials. People don't want to opt-in to a list that doesn’t have the experience or authority to really give them the information they need and want. They just don't want an ad with every email. 20. The "Confidentiality Agreement" Technique Tell your potential subscribers you will keep their subscription information confidential. People don't want you to share, rent, lease or sell their contact information. They want you to protect their privacy at all costs. 21. The "100% Pure" Technique Tell your potential subscribers your content is 100% original. People subscribe to a lot of lists that just publish articles that are found all over the Internet. If you can't always offer 100% original content, at least publish some once in a while to keep your subscribers loyal. 22. The "Look Who's Here" Technique Tell your potential subscribers about the famous, expert or reputable people who have subscribed to your e-zine. Most people are followers rather than leaders. They want to model themselves after people they respect, admire and look up to. People will think your list must be good if so-and-so subscribed to it. 23. The "Believe Them" Technique Tell your potential subscribers about the testimonials or endorsements that you've receive from other subscribers. They will see all the benefits those people received from being on your list. People will believe other subscribers’ advice before they believe you. 24. The "Collect Them All" Technique Tell your potential subscribers you offer a free bonus product in every issue. People will subscribe just to start collecting those bonuses. Plus, it will keep people subscribed because they will want to see what the next bonus will be. 25. The "Next Time" Technique Tell your potential subscribers what type of content will be in your next issue. They will think that if they subscribe right away, they will be able to read the content in their next issue. It gives them an incentive to subscribe on impulse. 26. The "Ad Less" Technique Tell your potential subscribers your list has very little advertisements. People sometimes don't subscribe to free lists or e-zines because they think all they get is a bunch of ads. You could even offer an ad-free or an all content/article (with a resource box) version of your list. 27. The "Give Me Them" Technique Tell your potential subscribers that you accept article submissions. You’ll get people who will subscribe just so they can submit articles and see them published. You will also get a steady stream of content you can pick and choose from.

Table of Contents Foreword Chapter 1: Where To Get Started Chapter 2: Your Product Chapter 3: Getting The Word Out Chapter 4: Buyers And JV Opportunities Chapter 5: The Selling Wrapping Up Sample Content Preview Chapter 4: Buyers And JV Opportunities Let me ask you a question: do you believe it's simpler to sell your product or services to a complete unknown or to an individual you've had contact previously; whether it's an e-mail conversation, forum participation or even an existing buyer relationship (i.e. He's purchased something from you). Beyond any doubt, it will be more difficult to sell to a total unknown who doesn't know whether or not you're an honest seller, and whether or not they ought to trust your words and trust that your product or services will really benefit them. This is exactly why you ought to construct a buyer base -- a group of individuals who trust you and will most likely buy a product that you provide to them. This will ensure that you've a recurring and consistent source of revenue. Once you release a product or make an endorsement, you've a group of individuals always ready to hear what you have to state. Teaming Up There are a lot of sources that you are able to tap into to begin establishing a buyer base. For instance, you are able to participate in a net discussion forum and give advice and help free of charge. It won't be long before individuals begin to recognize your name and stop and listen every time you've something to say. You'll become a valuable acquaintance and instructor, and gain the trust of these individuals. Will you purchase something your close acquaintance advocates? A different way to construct a buyer base is to construct a mailing list. There are a gazillion techniques to amass subscribers, but when it's boiled down to the real essence, it's all about proving your worth to the crowd and providing an incentive to make individuals become part of your e-zine. A typical illustration will be a site cram full of freely available, helpful and quality articles on a particular subject plus a "special report" that may be downloaded free of charge provided you provide your e-mail address. The rich content supplies worth, and the "special report" is the additional incentive. Yet a different source for your buyer base, which is frequently forgotten, is your existing buyers. If you bought this product from this certain individual and he answered patiently to your every question, will you purchase from him again in the future? Decidedly. When a buyer has given you his cash, that's not the end of the affair as by keeping in touch with him and developing an expanding relationship with him, you'll have a life source of income. Imagine if 100, 1000 or even 10000 customers are waiting to grab your newest products even before they are released! Hence, it's vital to construct a buyer base because it simply saves a lot of time and effort. Advantages of Joint Ventures Let's conceive of a situation where we have two Net marketers who know one another. One has a great product that will sell really well but he has no mailing list, no associates, nothing. The other is an awesome marketer with tens of thousands of subscribers in his list, but the issue is he has nothing to sell to them. The really obvious solution here is to give the product to the awesome marketer with lots of contacts, and divide the profits between them. This, my friend, is the very nitty-gritty of Joint Ventures. As more and more individuals begin their own home based businesses online, the market is going to get more and more drenched and the rivalry will grow fiercer by the minute. The fastest, most effective and simplest way to construct your own net business empire is through joint ventures. That is, collaborate with other marketers to distribute your product. Once you joint venture with another marketer, you are able to ask him (or her) to send an sanction of your product to his existing list, so you don't have to worry about accumulating subscribers from scratch. You already have a simply accessible target market. The trick is to discover the correct marketer whose subscribers will be interested in your product. When you accomplish that, you won't even have to fret about yielding traffic to your sales letter or discovering affiliates to further your product. All of that is already finished for you. Once you joint venture with a hearty player in the field, your sensed value and reputation will at once increase as if this well-known individual in the field is willing to work with you as a team, you must have a little substance! Therefore, once you manage to hook up a joint venture with somebody who's a “regular player” in your niche market, your position will instantly alter from “total fledgling” to “guru position” overnight! Last but decidedly not least, you'll get a chance to construct a lasting relationship with a bountiful figure in your niche market, and that alone will worth more than the earnings you pull in over that single Joint Venture. When you've a dominant figure in the market as your acquaintance, you'll gain numerous privileges and perks that no fledgling like you may ever get their hands on - for instance new insights into concerning product ideas and marketing techniques. You can't even purchase that for hard cash! So, begin looking up a potential Joint Venture partner and try your best to convince him or her to strike up a business with you!

Table of Contents Introduction: Why Self-Confidence Changes Everything .. 5 No, Really . 6 Chapter 1: Defining Confidence 12 The Subtle Difference . 14 Be Kind, Be Yourself ... 16 Chapter 2: The Decisive Action-Taker . 20 Overcoming Risk Aversion .... 21 Social Pressure and Diffusion of Responsibility ... 24 Chapter 3: Overcoming Social Anxiety – Be Socially Bulletproof . 26 Where Does Social Anxiety Come From? . 27 How to Overcome This 28 A Brief Primer on CBT . 29 Cognitive Restructuring 31 Chapter 4: Social Nootropics 34 Social Nootropics That Work and That Don’t .. 35 Chapter 5: Combating Chronic Low-Esteem 38 Chapter 6: Knowing Your Mission .. 43 Charisma 44 Being in Flow .... 45 Chapter 7: The Confidence of Success .... 47 Rock Solid Confidence in Your Pursuits .... 48 The Law of Attraction .. 49 Chapter 8: Fit, Strong and Stylish .. 51 Style for Men and Women 52 Physique . 54 Chapter 9: The Most Powerful Tool: Meditation 57 How to Get Started With Meditation 58 Chapter 10: Putting it All Together: How to be Magnetic . 60 Conclusion: Confidence Checklist . 62 Sample Content Preview Chapter 1: Defining Confidence So, with that in mind, it’s time that we set out to boost your confidence and start giving you that social edge that will make other people instantly look up to you and treat you with respect. And the way we start to do that is by better defining the goal and the end point. We can’t reach a destination before we know exactly where it is that we’re going. And so with that in mind… what is confidence? What does it look like? In the truest sense, confidence is belief in yourself and a lack of anxiety. We’re talking principally about ‘self-confidence’, though of course you can also be ‘confident’ in other things. Self-confidence has many facets itself too though. Self-confidence means that you are confident in yourself, that you like yourself and that you don’t wish that you could change some fundamental and underlying aspect of yourself. This is self-esteem, and self-esteem is certainly incorporated into the concept of self-confidence. Self-confidence though more precisely focusses on your confidence in your own actions and decisions. Self confidence requires self-esteem, because self-esteem means that you trust yourself to make good decisions and to do the right thing. That gives you the self-confidence you need to trust in those decisions when you make them and to see them through. So, let’s imagine a situation. You are among some colleagues at work and there are some very loud characters there. Maybe the CEO is there. Maybe your direct boss is there. Maybe someone you fancy is there. Everyone is planning on making a decision that you think is the wrong decision. You have a hunch that it could lose the company millions. And so, you speak up and you course correct. You tell the group that if they go ahead with their plan, they will most certainly end up losing a lot of money. That is self-confidence. Here, you are confident enough in your decision to speak up and to go against the grain. You are confident enough to confront your boss and someone who has many more resources than you. You are confident enough to put yourself out on a limb and to potentially take the consequences if it comes to that. And guess what? You just made yourself incredibly sexy to that colleague you fancy. And you caught the attention of your boss and the CEO because you now look like someone who must have a lot of insight and faith in themselves. You are not a yes man or woman. You are someone who is able to take charge. But someone with a lack of self-confidence will sit quietly. That’s because they will suspect that their idea is wrong. They will worry that if they speak up, they’ll actually influence a decision that will end up badly damaging the company’s finances for that year. You worry that if you speak up, you’ll stutter and you’ll get told to be quiet. Worse, no one will listen to you. And that colleague you fancy will be turned right off of you. And you’ll be fired. You lack the confidence of your convictions. And so you sit quietly by and miss your opportunity to climb the social ranks. The Subtle Difference Okay you think. So that means that all you need to do is to speak up about everything, all the time. Right? Be confrontational, put yourself out there, contradict people… Just generally shout loudest and make yourself known right? That will make you someone who is highly extraverted and someone who commands respect and demonstrates that they aren’t shy. STOP. That is not confidence. That is overcompensation. And it is actually one of the biggest mistakes you can make. It comes across as ‘misguided’ confidence. We all know what an unconfident person looks like. They are the wallflower. They dress to hide their figure, they sit quietly in the corner, they don’t make eye contact when they talk and they agree with whatever you say. They probably got bullied at school, seeing as they stand out as a socially ‘easy target’. But don’t oversimplify matters. Quite does not mean shy. Quiet does not mean low in confidence. In fact, some of the most confident people in the world are highly quiet. You know that type too. These are the people who sit quietly on the sidelines observing. They don’t say much, but when they do speak, people listen. They are reserved. Controlled. Confident. Stoic. Nothing ever seems to phase them. Then you have the opposite: the loud-mouth who isn’t confident, just socially inept. They talk loudly and aren’t shy to speak their mind – but that just comes down to the fact that they don’t pick up on the social cues like eyes-rolling and people awkwardly shuffling away from them. I remember a guy I went to karate with who would always hold his arm out and make this noise when he punched then look you in the eye as though to say, ‘that’s right, bitch’. He wouldn’t take part in the exercises properly and would often say things like ‘don’t worry, I’ll go easy on you’. Unfortunately, the guy was also about the least coordinated person I’ve ever known. He was not at all physically intimidating and his playing around was just embarrassing and cringe worthy. He had a kind of confidence, but that only came from being completely un-aware of himself and of social cues. He had no idea that people avoided partnering up with him, or that people joked about him behind his back. Likewise, we’ve all known people in the workplace who challenge everything we say, who talk up for the sake of talking up, and who in short just have ‘little man’ syndrome. These people are over compensating. Some people will even confuse aggression and cruelty with confidence. They subscribe to the notion that it is ‘eat or be eaten’. They think they need to put others down, to tease them physically, to shout at them – as that way it won’t happen to them. You get women who want to make sure every knows just how confident they are, and they do that by wearing the smallest skirts possible, tons of makeup and incredibly low cut tops… all at the same time. Oh, and their clothes are also covered in sequins. So, you mustn’t shrink away from people and be shy to ever speak up. But you also shouldn’t shout and be loud and try to show off how dominant and alpha you are. So, what the heck are you supposed to do?

Table of Contents Introduction 4 Building The Foundation 6 On The Shoulders Of Giants 8 Pre-Launch Success Strategies 15 Building Your Affiliate Army 20 Final Tips 24 Resources 28 Sample Content Preview Building The Foundation You’ve likely heard the term “pre-launch”, which is when product developers begin to create buzz around their upcoming launch. This period is crucial to every successful launch strategy because it’s where you focus on building anticipation around your launch, and get people excited and ready to purchase when it goes live. But there is another part of every pre-launch that not everyone talks about, and that’s what some of us call the “Foundation Launch”. In reality, it’s not really a launch at all, but more of a relationship builder because this is the time in which you begin to identify leaders and authority figures in your market and strategically place yourself in their line of sight. These key players are usually established businesses, bloggers or marketers in your niche that can help you successfully launch your product. And of course, this is also the time in which you begin to recruit affiliates and build your sales army. It’s important that you don’t overlook the importance of spending time working on the foundation of your launch long before you move ahead with phase 2, when you begin to generate buzz and get people excited about your product. Many new developers and product creators jump the gun, putting most of their attention and energy on the launch day itself, but it’s in the pre-launch and foundation building level where the real magic happens. In fact, the more effort you put into your foundation building phase, the more successful your launch will be because not only do you have a solid team of promoters in place, but you’ve established yourself as a leader in your market, or at the very least, a credible source for high quality information and resources. Let’s take a closer look at how you can create a launch strategy that includes a foundation launch that will catapult your sales on your big day! On The Shoulders Of Giants In order to connect with the leaders and top affiliates in your market who will really push your product to the front line on your launch day, you need to first identify key players in your industry. Who are these people who have the means to drive targeted traffic to your website on launch day? Who are the most influential players in your market? Who should you align with? Who will help you extend and maximize your outreach? Identifying authorities and key players in your market isn’t all that difficult to do, especially if you’ve been keeping a pulse on your industry already, and have done any sort of research prior to creating your product. By now you should be able to name at least 2-3 powerhouses in your market. Can you do that? If not, you should spend a bit more time researching your market and better understanding your niche. If it means pushing your product launch back a couple of months to give you the time to build relationships with leaders in your industry, and to get on their digital radar, it could make all the difference in your ability to successfully launch your product. Here are a few easy ways to find potential joint venture partners: Bloggers. Bloggers are usually the easiest to identify and find, and quite often, the easiest to connect with. Not only are you given the opportunity to get to know them through their writing, and the type of content they provide, but you easily reach out to them and get on their radar just by responding to posts, providing useful information to those who have already left comments, and by reaching out directly. Don’t spam their blog posts with links to your website or product. The idea is to provide value by helping their readers in some way. Answer questions, thank them for their post, provide additional insight and be consistently active on their blog. This is a great way to get on their radar without being pushy or intrusive. Pro Tip: Study a few of the leading blogs in your niche to determine the type of products and services they promote. This will give you an idea as to whether they are likely going to be interested in promoting your product so you’re not wasting your time creating relationships with bloggers whose audience doesn’t match your target market. Existing Affiliates. Depending on how you plan to offer affiliates the opportunity to make money promoting your product, you might be able to locate top affiliate marketers in your industry just by looking through affiliate marketplaces like JVZoo.com or other launch systems that reveal their top affiliates. Tip: One way that I’ve kept a pulse on my market is by subscribing to the newsletters of established marketers. Not only am I able to keep an eye on what kind of products they tend to promote, but by responding to some of the emails, I am able to build rapport with these affiliates and marketers so that they recognize me later when I ask them to promote my launch. Your List. If you have a mailing list, or an existing customer base of any kind, this is one of the first places you should go when developing your affiliate army. Send out an email to your subscribers letting them know about your upcoming launch and offer them early-bird access to review the product as well as higher commission levels to those who can push your product out to a larger audience. Surveys. You could also create a survey that is designed to collect feedback and information regarding what affiliates are looking for and most interested in. I’ve used tools like www.SurveyGizmo.com to create surveys in a matter of minutes. The data you collect from direct feedback from your subscriber base is invaluable. Not only will it help direct you in creating future products, but it will help you design a product launch around what is more likely going to attract key players and top affiliates. Beta Testers (aka: Early Birds). You can also send out a survey to potential customers as well, asking them what their burning questions are, how you can better help them, and if you want to take things a step further – offer them access to your product before public launch as “beta testers” (either free, or at a reduced price). These people will help you find bugs, provide feedback on the product itself and even provide ideas as to how you can create a backend system that includes additional money-making funnels through upsell offers!

Table of Contents Foreword Chapter 1: SEO Basics Chapter 2: Determine And Monitor Your Search Standings Chapter 3: Research Keywords And Know Where They Go Chapter 4: Know How To Use Internal Links Chapter 5: Create A Site Map Chapter 6: Make Search Friendly URLs Chapter 7: Know What To Avoid Chapter8: Using Image Descriptions Chapter 9: Make Sure You Have Fresh Content Chapter 10: Use Social Media And Technology Wrapping Up Sample Content Preview Chapter 2: Determine And Monitor Your Search Standings Business growth is always the ultimate goal sought after in any endeavor undertaken, thus the need to then consider the elements that are needed to successfully monitor this growth in an efficient manner. Check In To It The following are some tips on how this may be effectively achieved: Through the process of monitoring the search standing the individual needs to be equipped with the proper understanding of how the SEO efforts work. One of the recommendations would be to use the MarketingVox to help keep tabs on the search standing through the page ranking with tools like Alexa and Google tool bar. Making it a periodic practice to check the referral logs to track the visitor’s movements within the site and the search terms that are being popularly used to find the site is encouraged. Being committed to the process of determining and monitoring the search standings is also something that should be considered in a rather long term time frame. This is because most of the results and information gathered can only be useful and effective if done for a reasonable amount a time to ensure the accurate gauging exercise in possible. Understanding that the material gathered is not beneficial is looked upon as a onetime solution or general idea of the overall picture being presented. Having clearly defined goals will also better facilitate the monitoring exercise as the SEO efforts will be better managed. Using suitable web analytics software would be advised at this stage to create a clearer picture of what is working and what is not. Monitoring the page yielding traffic is also a metric that determines how well the page at the specific site is able to drive search engine traffic to it. As a webhost it is a pivotal element to the success of the page to ensure its visibility to the search engines, to draw the new traffic to the site as often as possible. Chapter 3: Research Keywords And Know Where They Go The harness SEO optimization there is nothing worse than using the wrong keywords, keywords that are ambiguous and misleading and keywords that are ineffective. The choice of keywords greatly dictates the traffic flow to the site thus creating the desired SEO ranking. Research Keyword research is vital to any search engine optimization campaign and every exercise targeted at the site should take this into account. Potential viewers may not be able to find the individual’s site if the connective keywords are not used. Also using keywords that are deemed popular but have no connection to the material featured at the site will also pose problems as the visitors will eventually catch on to the ploy and perhaps take action against the site. This kind of bad “publicity” is definitely not needed or encouraged. Targeting the wrong keywords would also put at risk the cost invested into the endeavor as it would basically mean that the money being used would not produce the desired traffic interest to the site. This would then render the whole exercise a waste of valuable time, resources and energy. Staying competitive through the use of proper keywords that are relative to the material should be the target of the keyword choosing exercise. Discarding misconceptions would perhaps be the first way to tackle the keyword research exercise. Most webhost make the mistake of having a preconceived idea of what the popular keywords should be that would draw the traffic to the site. This may not happen as imagined due to the fact that the host is making this assumption or choice based on what he or she perceives the visitor would key into the search. Looking at the keyword search from a wider perspective would be better and more beneficial.

Table of Contents Foreword Chapter 1: SEO Intro Chapter 2: About Search Engines Chapter 3: What You Need For SEO Chapter 4: How To Do Keyword Research Chapter 5: Title And Meta Tags Chapter 6: SEO And Copywriting Chapter 7: Integrating SEO Into Your Business Chapter 8: Directory Submissions Chapter 9: Spam And Other Concerns Chapter 10: Tracking It All Wrapping Up Sample Content Preview Chapter 2: About Search Engines Very simply put, search engines are mini computer programs which help the individual find specific information. As there is an infinite amount of information available online, without effective search engines which are designed for the purpose of finding such information, it would be almost impossible if not an monumental task altogether. Things To Understand Utilizing the same basic principals the various different search engines work in a variety of specific ways to provide the information sought. All this in done is the shortest and most efficient amount of time. In order to function at its optimum level the search engines have to form a local database which is tagged to the internet. Originally in order to be detected the search engines would identify keywords and titles but more recently a more comprehensive method of detection is used. The current method used by the search engines is to index all of the text on every page and also any other related data linked to the original search. This method ensures a more efficient search for information rather than having to go around the internet every time a query is sent in. The search engines create various data bases by scouring the internet for any new information either linked directly or indirectly to the subject at hand and then compiling this information and channeling it to the relevant avenues being sought. The search engine must access the value each page for the words and information that appears on it. At its most elementary level, the search engine must keep track of the contents of each page and record that page as relevant for any potential search done based on the keywords it’s tagged to. Thus in order to be fairly completive each search engine will constantly come up with newer ways for weighting the importance or relevance of the information posted. Chapter 3: What You Need For SEO For software applications and websites to be useful to whoever is accessing it, the information prepared and shared must be made available to all who are interested or related to the search. The requirements should be as traceable elements and functions. What’s Required When gathering the relevant data for the requirements of SEO several factors should be taken into account such as the information required by the potential individual souring the internet and the users who really want to have their information or services tailored to the individual’s needs. Though not identical both side’s needs have to be addressed in order for a successful connection to be made. A lot of relevant information needs to be decided upon before a posting is designed. In some instances the “space” for shared comments should be provided if it is deemed necessary for all parties connected to the SEO. Perhaps information garnered from the comments regarding the products sold or competing product would prove to be useful and relevant. Some of the areas that can be explored are to create communities of interest, knowledge sharing, selling of products, sales of services such as consultancies, cleaning services, plumbing services, financial services, legal services, and many others. Creating further brand awareness and improving brand perception is also another tool that can be used in the requirements of SEO. Conducting competitive analysis is also another function that can be linked to the requirements of SEO. Using pictures, charts or other specific functions of competing sites can be of tremendous advantage to the potential client and those viewing the said site. The general idea behind gathering requirements of SEO should be to ensure revenue is earned, information in provided to the relevant users, sales lead are achieved, online registrations are facilitated without hassle are just a few to be mentioned.

Table of Contents Foreword Chapter 1: Solo Ad Basics Chapter 2: The Benefits Of Solo Ads Chapter 3: How To Use Solo Ads Correctly Chapter 4: Making Money With Solo Ads Chapter 5: Building You List With Solo Ads Chapter 6: What To Watch Out For Wrapping Up Sample Content Preview Chapter 2: The Benefits Of Solo Ads As business owner who are interested in using the internet to increase the traffic and revenue to their sites online, using the solo ads tool can be both effective and beneficial. The Benefits As the solo ad is generally sent to a large number of people through a short text ad using the email channels, the relevancy and focal point of the product is immediately divulged to the recipient. This is beneficial for those who really are pressed for time and also for those with shorter attention spans. Another benefit of the solo ads tool would be that the business owners have several options available when it comes to choosing an appropriately huge audience platform and these can include Yahoo, MSN or Google. The benefits also include the convenience of not having to submit the ads one’s self. The solo ads are designed and then sent to the commissioning partners who take care of the listings themselves, which also contributes to the benefit of time saving. This time saving element can then be channeled toward enhancing the business growth further. Because the platforms used for launching the solo ads are unimaginably huge the audience reached is definitely far more than any other tool available on the internet. However this does depend on the solo ads itself and its attracting capabilities which should ideally bring about the benefit of encouraging viewers to make a purchase. The benefit of ensuring links is created and used widely is the factor that is going to direct traffic to the individual’s site. This then will also create the interest of search engines which are constantly ranking sites posted. Besides reaching the intended target groups, these solo ads will also be visible on the group websites of those linked to the recipient mailing lists. Chapter 3: How To Use Solo Ads Correctly Seemingly a lesser known form of generating revenue the solo ads tool is fast gaining popularity for its effectiveness. However in order to effectively use this, the solo ads must be positioned well. The Workings The general focus of the solo ads tool is in its ability to attract the attention of the viewer without any other distractions. This is because of the designing features that allows for the solo ad to be a standalone style which is sent to the emails of individuals who have been specifically chosen to be on the recipients’’ list. Touted as being the most effective method of getting the viewers attention without any distraction the solo ad can be effectively used to invite the recipient to visit the site for further enquiries. In order to ensure the effectiveness of this tool, there is a need to focus the advertising campaigns on those who are directly related to or interested in the product or service being promoted. Failing to consider this would only cause the exercise to be wasted as the probability of encouraging interest where there is none is hardly worth the effort or time. For further effectiveness the solo ads should be full of value incentives to the viewer as this would then work as an effective way of getting the viewer to visit the actual site to make further enquiries or even convert it into a sale. Tracking the results by monitoring the many clicks garnered and also the possible leads is paramount in gauging the sales the solo ad campaigns generates. This is an effective way of helping to monitor the results and further provide feedback as to the effectiveness of the design or content used when follow up campaigns are being drawn up. This in turn would help to ensure the relevant improvements are made for any follow up solo ads. Chapter 4: Making Money With Solo Ads In the process of using solo ads for any business launch purpose there is the potential to make money out of the exercise besides the obvious of garnering sales. The Cash leads are built and there is a comfortable amount of emails on a niche catering target list then the individual can start the trading, and ad swapping process. This would then bring about the scenario where the original list has now grown enormously thus bringing in the desired traffic which can also be converted into sales. In order to ensure there are interested visits to the site which can be converted into revenue the solo ads must include onetime offers or other kinds of limited offers. This creates the opportunity for the visitor to capitalize on the offer and make an immediate purchase. Because the solo ads ensures the viewer’s attention is totally focused on the ad in question the there is a higher possibility the user will make a purchase rather than browse any further. Using the solo ads to create a heightened awareness of the company or individual’s brand is also another way to effectively make money of this tool. The professional image created with this kind of exposure will also be another way to increase sales and drive traffic to the site. With the first contact already establish with the use of the solo ad, the user can then revisit the recipients to encourage a sale or to even create a dialog to address any probable concerns the potential customer may have and thus resulting in a positive sale. If done with tact and without unnecessary intrusion the percentages of actually closing a sale eventually are quite high. Evidence has shown that at the very least revenue is earned at the click stage which in itself could be substantial.

Table of Contents Introduction 04 Section 1: Instagram Marketing Basics Chapter 1: What is Instagram all about? 07 Chapter 2: What can Instagram do for your Business? 10 Chapter 3: Shocking Instagram Marketing Facts to Consider 13 Chapter 4: Instagram Walkthrough 16 Section 2: Marketing on Instagram – Step by Step Chapter 5: Set up Instagram for business 21 Chapter 6: Your Instagram business settings 24 Chapter 7: Posting and Sharing 28 Chapter 8: Instagram Stories 32 Chapter 9: Instagram Advertising 34 Chapter 10: Types of Instagram Ads 39 Section 3: Advanced Instagram Marketing Strategies Chapter 11: Instagram Insights 45 Chapter 12: Instagram Microblogging for maximum reach 47 Chapter 13: Shooting great marketing videos on Instagram 50 Chapter 14: Snapping great marketing pictures on Instagram 53 Chapter 15: Advanced Instagram marketing tips from the experts 55 Chapter 16: Using Instagram DIRECT for killer engagement 61 Section 4: Additional Tips to consider Chapter 17: Dos and Don’ts 65 Chapter 18: Premium Tools and Services to consider 69 Chapter 19: Shocking Case Studies 74 Chapter 20: Frequently Asked Questions 80 Conclusion 83 Top Resources 84 Special Offer 85 Sample Content Preview Chapter 4: Instagram Walkthrough Hey there dear friends! So far it’s been an educational roller coaster, as we are sure that there was a lot of stuff that you didn’t know about Instagram up until this point. And now that you know what Instagram is all about, it is about time that you learn how to use it from the inside out, and there’s nothing better than an introductory walk through to get you started. Ok, so let’s start right on the app’s main login screen, where you will be asked to either enter your phone number, your email address or your username as well as your password to log into your Instagram account. In our case, we are going to login with our username, so we enter it in the corresponding field, then enter our password, and tap on the “log in” button. Awesome! Now you are going to be taken to your Instagram feed. In your feed you will be able to see what others are posting in chronological order by scrolling down, and stories are featured on top as you can see here. You can identify which account posted a post by looking at the profile icon on the upper left above the post image, and by tapping on the three-dotted button on the right you will be able to “report” a post, to use “copy link” to save a post’s link and share it, to “turn on post notifications” and to “share on WhatsApp”. Below the post image you will be able to see how many likes a post has, and below the number of likes you will be able to see the post text and the comments left by users on the post. Let’s now take a look at how you can interact with posts in your feed. On the lower left there are three icons. The heart shaped icon will allow you to “like” a post. The dialog icon will allow you to leave a comment on the post, and the paper plane icon will allow you to send a post to your Instagram contacts by selecting them and then tapping on “send”. The bookmark icon on the lower right will allow you to add posts to your “collection”. Note that you can revert any of these actions by re-tapping over any of those icons. Ok, let’s now check the features outside your feed, starting with the options available on top. Tapping on the notification number on the right will allow you to check your “direct” messages. Please note that once you are ready to exit a section, you will simply have to tap on the arrow button located on either side of the screen. In this case we are going to tap on the arrow on the left to exit and move to the next section. Right, now by tapping on the camera icon on the left you will be able to either take a picture or film a short video that you can directly share on Instagram. We are going to teach you how to use these features in detail in the following section, so let’s tap on the arrow icon to go back to the feed for the time being. Ok, let’s now check the icons located on the menu at the bottom of the screen. Let’s start from left to right by tapping on the profile icon, which will take you to your user dashboard. The first things that you will be able to see are your number of posts, your number of followers and the number of accounts that you are following, as well as your uploads as a gallery below. By tapping on the list icon you will be able to see your uploads as large images or videos in list form. By tapping on the profile type icon beside the list icon you will be able to check posts where you have been tagged in, and tapping on the bookmark icon will show you your saved posts and collections. Tapping on the three-dotted button on the upper right corner will take you to your account options, from where you will be able to manage how you invite friends and how you follow people. Here you will also be able to edit your account and your settings. In this section you will also be able to get support, to get detailed information “about” Instagram, to “clear search history”, to “add account”, and to “log out”. We’ll take a deeper look at these options in a later chapter, so let’s just go back. Tapping on the plus profile icon will allow you to discover more people on Instagram. In this section you will be able to find suggested contacts, you will be able to connect to Facebook, and to connect with people that you might already know who are also on Instagram. Ok, let’s now go back and tap on the icon on the left, from where you will be taken to the “archive” section, where you will find a collection of your archived posts. Let’s now tap on the “edit your profile” button. Tapping on this button will take you to the “edit profile” section, from where you will be able to edit your profile info, including your name, your username, your website, and your Bio. From this same section you will be able to “try Instagram business tools”. Let’s not forget that you will also be able to change your profile photo by tapping on “change photo”. Ok, now that we have looked at everything inside the account dashboard, let’s tap on the heart shaped icon. Here you will find two tabs. In the “following” tab you will be able to see how the profiles that you are following are interacting with others. On the “you” tab you will be able to see how you are interacting with other profiles. The “plus” icon in the middle is perhaps the one that you’ll be using the most, as that is the button that will allow you to quickly upload stuff to Instagram. When you tap on it you will be taken to the “gallery” section by default, from where you will be able to upload images and videos from your device to Instagram. Tapping on the “photo” tab will allow you to take a snapshot, and tapping on the “video” tab will allow you to film, save and upload a quick video. Tapping on the search icon will take you to the “search” section.