Table of Contents Foreword Chapter 1: Your Mission Chapter 2: Writing Goals Chapter 3: Planning Basics Chapter 4: The Phases Chapter 5: Using The Plan Wrapping Up Sample Content Preview Chapter 2: Writing Goals SMART Goals are this: Specific – your goal ought to have its anticipated result stated as plainly, concisely and expressly as possible. This answers questions like; how much, for whom, for what? Measurable – a measurable goal has a result that may be appraised either on a sliding scale (1-10), or as a hit or miss, winner or bomb. Accomplishable – an accomplishable goal has an outcome that's truthful given your present situation, resources and time useable. Goal accomplishment might be more of a “stretch” if the result is tough or you have a weak beginning position. Relevant – a relevant goal ought to help you on your mission or your “greater” objectives. Time-bound – a time-bound goal lets in realistic timeframes. How To Do It Goal statement Produce an abbreviated summary statement of the goal, and include details like timing, cost, location etc to make it tangible. Measure of success and goal appraisal A measure of success is how you'll know your goal has been accomplished, and to what degree. You have to make some particular, measurable statements about what the imaginable results will be, but how do you do that? You've 2 main choices; “distinct” or “uninterrupted”. Distinct You may utilize a “distinct” measurement of goal accomplishment, that is, you either hit or miss a goal. This is an easy way of assessing success. Utilize with care though, as missing a goal by a hair and calling that ‘bomb’ may be deterring. Uninterrupted Or you may measure success utilizing “uninterrupted” outcomes or a sliding scale. This technique is primary in most big organizations or companies. A scoring system ascertains how effective an employee has been in meeting their goals. The uninterrupted measurement system takes more work and refinement of thought, yet it boosts optimistic thinking. Percept of “shades of grey” boosts optimistic, non-depressive thinking and diffuses any emotional reaction to a goal result due to the multiple theories. Chores Now list the major chores required to accomplish the goal. Keep this fairly upper-level to avoid getting mired in detail. Timing Putting true dates as deadlines for finishing activities steps up your success rate. Get out your journal or calendar and have a look at your existing time dedications. Be truthful. Self appraisal When thinking about a goal, it's a great idea to analyze both your ability and exuberance for it. Jobs that require you to learn a fresh skill require a different approach than a job you know how to accomplish. There's no need to fret as any gaps in ability or exuberance may be closed by appropriate actions. This self-assessment has a direct link to personal development planning (see the Project You Personal Development Plan guide), and with goal achievement itself. Go through every job in turn and ask yourself the accompanying questions. If any of the factors is missing or low, then you are able to state you've low ‘skill’ or ‘will’ in this area. If this is the event, then think about how you are able to close that gap, and plan it in as a job.

Table of Contents Foreword Chapter 1: Family Finance Basics Chapter 2: Put Together A Family Meeting For Financial Goals Chapter 3: Evaluate Your Financial Standing Chapter 4: Eliminate Extra Spending Chapter 5: Find Ways To Have Cheap Fun Chapter 6: Get Financially In Sync With Your Partner Chapter 7: The Dangers Of Not Getting Your Finances In Order Wrapping Up Sample Content Preview Chapter 2: Put Together A Family Meeting For Financial Goals Getting the family involved at some level of the family financial planning and goal settings will be beneficial to all parties, especially the kids, as they will be able to see firsthand just what it entails to run a family successfully and comfortably. Talk About It The perseverance and commitment needed to create a suitable and workable family financial plan will also create a new appreciation by the children for the parents for their willingness to share the fruits of their labor with their children. Ideally this should be achieved through the arranging of a family meeting to work out the details of the financial goals for the family unit. The following should be some of the elements included in the process of the family meeting for finance planning: A meeting should be called to discuss the aspirations and goals the family should be working towards as a unit. There should be some level of encouragement for all participating members of the family to be able to express their own individual opinions without reservations. The key to raising children who are conscious and careful about spending habit is to inculcate very early on in life the merits of budgeting and sticking to the budget designed. Items such as college funds, car upgrades, large house expenses, retirement funds should all be discussed and clearly outlined for all the members to be encouraged to understand the general commitments of the family income. Getting all the relevant document such as financial records and then taking the time to evaluate the financial situation honestly will help greatly in the eventual financial planning stage. Getting all the family members to be willing to eliminate any unnecessary expenses and frivolous spending is also another positive attitude to encourage through the family meeting. Chapter 3: Evaluate Your Financial Standing It would be a good idea to practice periodic financial evaluation for the better understanding of the family’s financial standing. This is also important; as it will help the family make the necessary adjustments should there be a need for such changes. Where Are You The net worth of a family is always changing and this is mostly due to outside factors that are beyond the control of the family unit. Therefore periodic evaluation exercises will help the parents better adjust to these changes and make informed decisions of the future of the family’s financial standing. Sometimes this may include the need to make some cut backs on spending or it may also present some positive saving of which the family may decide to enjoy immediately, or even the prospect of reinvesting any access finances for further gain. All these decisions can only be done when the whole family is committed to positively contributing to the general finances of the family. When the help of the whole family is enlisted, any small progress or saving can have quite a liberating effect on the family unit as a whole, as it will help to show the positive results of a family working together for the better good of all. The motivation that can be gotten out of the family unit being able to manage their finances will is also another positive outcome from this type of family cooperation. Through the evaluation process of the current financial standing of the individual and the family unit as a whole, other decisions on investment can be made. If the financial situation allows for a bigger investment portfolio without adversely affecting the current spending power of the family, then such opportunities should be capitalized upon. However as in all commitments, some caution should be exercised, so as not to over extend one’s self.

Table of Contents Chapter 1: Introduction Chapter 2: Baby steps to making new friends Chapter 3: Where to expand your social network Chapter 4: Making friends on the cyberspace Chapter 5: How to make friends in social events Chapter 6: Tips for strengthening friendship bonds Chapter 7: Conclusion Sample Content Preview Chapter 2 Baby Steps To Making New Friends First impression lasts. In making new friends, your disposition and manner of getting along with people at first meeting most of the times matter. A smile always captivates a person. Not only does it brighten your day, but most importantly, it gives the new people you meet a hint that you are friendly and approachable. Based on observation, those people who are not smiling are perceived as strict and closed type of people. Thus, don’t forget to wear your smile every day. Being well-groomed is also liked by a lot of people. A person who doesn’t know you will always look at your outward appearance. After looking at your face, your clothes and dress up will be the next thing to be observed. If you are always seen dirty and not well-dressed, people will not be interested to make friends with you, except for few who like dirty-look. Otherwise, being clean and fresh is mostly desirable. As you start a conversation with someone new, always maintain a good eye-contact with that person. By that, you will be sensed as someone who is sincere and a good listener. People always want to be listened and by simply lending an ear attentively, that person will feel respected. Giving compliments to people will also increase your degree of being treated as a friend. Somehow, it gives the person you are talking to sense of belongingness and value. When a person is discouraged, a compliment remark always gives comfort and encouragement. Showing your interest in other people is also an effective way of making friends. Focusing on them will make them feel that you are concerned with them and that you are indeed a potential good friend they can count on. Having a balanced emotion at hand gives people an impression of your maturity as a person. Hence, it would be good if you are always watching on how you carry your emotions whatever situation you are in. These are only few of the ways how you can gain new friends. There are still a lot of things you can effectively do to befriend new people. However, you don’t need a long list of these steps. So long as you master and apply these steps appropriately, lot of new friends is just around the corner. Chapter 3 Where To Expand Your Social Network Having a large circle group of friends increase your social value in the community as perceived by people. Not only that. Belonging in a big social circle also allows you to have a wide range of finding a potential lifetime partner. Statistics show that more than 75% of the world’s population found their spouses within their social group. We must admit, developing a romantic relationship inside a circle of friends as far easier than going outside and meet other strangers. Perhaps, expanding your social network is a must do. You can get started here. Enhance your status of friendship with the people you know. Somehow, strengthening your connection with your current friends is easier and more convenient. You don’t need to exert much effort. Instead, you just need to develop your bonding with them to get closer in each step of the way. In your social circle, there are possibilities that there are still number of your friends who don’t know about the other people in your group of friends. In this case, you can serve as connectors for them to get in touch and connected. You can also initiate surprises and other activities that your friends will find thoughtful and sweet. You can organize birthday parties for those who are celebrating their birthday. Or, you can also set up a party for your friends to reunite. Doing simple things to special people matters, just make an effort to do so. Build friendships with new people. No doubt, meeting new people and reaching out to them is an effective way of expanding your social network. It doesn’t guarantee you an easy journey to gain new friends form the outside. Not all people want to make more friends. Some are much closed type. But you have to accept rejections and uneasiness. Don’t engage on these things more and don’t let it get the worst of you. Simply be flexible and learn to mingle with different types of people well. Soon, you will befriend some and enlarge your social circle. Chapter 4 Making Friends On The Cyberspace Meet new friends in the other world Yes, there are other avenues where you can build friendships. Another world of active people is available for you to find friends. It’s not the world after death. In fact, this world is full of life. It is open for you 24/7. The Internet offers a lot of options you can choose from to meet new friend and get connected with them. They might not be as strong as friendships in the real world, but it surely is an exciting opportunity to make friends with different people all around the globe. You just have to explore it and potential friends everywhere you can get along with well. In this modern world today, it would be alright to assume that you have already a lot of experiences surfing the internet. With this, you have surely experienced making friends online already. The fact is that they are everywhere. You can always meet them online and start building good friendship with them. Social networking sites are now widely used to get connected with people all around the globe. Hence, you get the chance to meet new people and befriend then in the easiest and most convenient way. The most popular networking sites are Facebook, Twitter, MySpace and many more. You don’t need to know these people by names. The friends of your friends can help you get connected with new people fast. Also, these sites are providing you friend suggestions. So, you don’t really have to worry much. Indeed, these are the best places for you to interact with people who have same interests as you do. You get to learn from them and relate to their likes as wells as dislikes. What make these sites more interesting is that they allow you to view the profiles of your newly met friends. By this, you will be able to grasp a glimpse of their lives and background. When you like their profiles, you can send them an invite. It’s up to them to accept your invitation or reject it. But most of the times, your invitations get accepted easily. Enjoy adding friends and get them on your list.

Table of Contents Foreword Chapter 1: Ego Basics- Why You Need To Develop Your Ego Chapter 2: Work On Honesty Chapter 3: Work On Courage And Exploration Chapter 4: Serve Others To Develop Your Ego Chapter 5: Engage With Life Chapter 6: The Dangers Of A Damaged Ego Wrapping Up Sample Content Preview Chapter 2: Work On Honesty Honesty is a key ingredient in developing trust. Trust is a key element in establishing credibility. Our credibility is at the centre of our ability to influence others and provide strong leadership. Truth To be honest is to be real, genuine bona fide and authentic. Honesty gives our business dealing openness, reliability and imparts our values to others. It is important to work on our honesty to establish credibility in our relationships with others. To do this we must become more transparent. Organizations are essentially a collection of relationships and honesty is one of the most obvious and neglected to improving relationships and self awareness. In the workplace when people choose to be more honest with others the morale and productivity of the whole team improves in the process. Telling the truth is probably the single most cost effective and single way to productivity and employee satisfaction. Being dishonest is generally the result of an individual fearing the consequences of telling the truth. Individuals are not up front when they are afraid. Establishing ground rules in work place situations and being prepared to listen to reasons as to why something was said, not said or done encourages staff to be honest. Honest explanations will then be more forthcoming as to why a certain deadline was not met. Developing a written code of business ethics is most helpful when working to develop honesty. Such a code will guide all decision making and actions. An individual’s reputation and track record for ethical behaviors and integrity are vital for establishing the trust that is the basis for all successful relationships that are held including those with customers, employees and the community. The old adage of honesty being the best policy is most certainly true in all workplace situations. It allows for a more positive work environment and will help to retain customers and gain others. Chapter 3: Work On Courage And Exploration Today courage is often thought of as synonymous with acts of bravado in the face of fear. However this is not the root meaning of the word courage. By limiting courage to meaning brave acts we fail to see the consequences and aspects of exploring new ideas for a project, breaking from consensus, rising above possible rejection and initiating progress in the face of complacency. Moving Ahead Courage comes from the French word “corge”meaning hear and spirit. So courage is really about acting from your heart and spirit – from the centre of your being – your true identity hiding a person’s ego. Fear can prevent us from acting with courage. If people have regrets they usually represent times in our lives when they have allowed fearful insecurity to undermine the courageous choice. Recognizing that we all have regrets, the task then is develop courage and the trust that going for it is better than dying without it. This is the difference between the heart and the mind. Learning to stay focused in the present won’t eliminate fear but it can at least prevent people from being stuck in fear. Fear blocks courage. As courage consciousness matures in an individual or organization there will be large shifts in the perspective about fear. Courage will cradle actions and will allow people to validate the choice of their actions. In order to develop courage and overcome fear there needs to be a focus on personal development. It is important to get an increasingly accurate view of reality by understanding how reality works and by interacting with reality. People should focus on their goals and objectives and become stronger to be capable of achieving greater success and happiness. It is important that we should develop our courage. We can be afraid but then we must call on our courage to follow our objectives. Such strength is undefeatable. Chapter 4: Serve Others To Develop Your Ego The word ego has a negative connotation. It is often equated with “false self” that image of a person that they have created by themselves. Ego is accepted as a root cause of many of our delusions and sufferings. Ego is often used to describe the tendency to over inflate a person’s self image and is often linked to greed. It implies that an individual loves themselves so much that they would attempt to try to realize their ambitions to the detriment of others. Help Out Many spiritual leaders believe in the wisdom of weakening the ego. Such persons are outnumbered by others who emphatically state that we must all build even stronger egos as our egos are our character and we should aim for having a strong character with well defined attributes. Such people believe that one way of building a stronger ego is in the direction of serving others. They believe that the stronger that an ego becomes the more an individual should push themselves to help other people. By individuals who are capable of undertaking good works or acts of philanthropy such people offer a necessary service to weaker members of society. By making service to others part of an individual’s identity they further build and strengthen their own ego in a very positive way. There are numerous organizations such as Lions or Round Table that seek to work in this way. There is nothing negative about serving others. How can there be? Whilst doing good works can indeed make some individuals feel good this is not necessarily a bad thing. Even if a person’s ego is strengthened by serving others that is not negative. The positives of the person’s actions far outweigh any big headedness that unkind people might say they have adopted. It is far better for an ego to be strengthened and a needy individual to be assisted that for the needy person to be ignored.

Table of Contents Introduction 7 Chapter 1: Writing a Sales Letter That Sells 10 Use The Verbal "2x4" ...... 11 Go Fast; It Goes in a Round File ..... 12 Testimonial Time ..... 12 Make Your Customers an Offer They Can't Refuse ... 13 Use a Guarantee ..... 14 Encourage Those Delaying ...... 14 Action Call 14 Always Be Closing ... 15 Use Magical Afterthoughts ...... 15 Use The Order Form to Drive It Home .... 15 Chapter 2: The Power of Words and Their Hidden Secrets ...... 17 Entice Your Prospects with an Excellent Sales Copy. 19 Chapter 3: Correct Copywriting for Search Engine Optimization (SEO) .. 24 What Is SEO Copywriting? 28 Some Dos of SEO Copywriting: ...... 29 Chapter 4: Questions You Must Have When Copywriting . 32 Making Yourself a Better Copywriter 34 Copywriting Influence Chapter 5: Selecting The Correct Copywriting .... 38 Choosing an Influential Copywriter .. 40 Watch Out For The Following: . 41 Chapter 6: Successful Copywriting Necessities .. 44 Headlines That Will Either Make or Break Your Copywriting .... 46 Chapter 7: Knowing The Correct Length of a Sales Letter 51 Some Basic Outlines to Follow: ...... 51 Emphasis Importance On Your Sentences 53 Chapter 8: The Basics of Perfect Copywriting .... 56 Conclusion . 59 Sample Content Preview Chapter 2: The Power of Words and Their Hidden Secrets This chapter is very important as to what I’ll be sharing. We will have learned codes so that we can all communicate mutually using codes if that were to be our proven best method of communication with our existing or prospective customers or perhaps learned sign languages if those were very effective. But I guess our proven communication process is much simpler. The difference between a salesperson and a telesales person is the ability of a salesperson to meet the prospect physically, gauge the pitch according in a face to face response and through signs displayed by the prospect. Through facial, body language expressions, a professional salesman will immediately know if they’re passing a message. These can be noted from the nodding of the head together with a smile and opening eyes in appreciation. Unlike the salesperson, a telesales person can only appraise their sales from a pitch from the prospect’s responses to questioning. The telesales person has lesser work to do, finds the job easier, tries to imagine the facial expression of their prospects while discussing with them. The final conclusion will be from the tone of voice expressed by the two parties. Prospects have advantages over a direct mail and internet marketer as they cannot be seen nor heard. The only tool for the sales pitches is just their written word. To achieve success in getting a prospect, how written words are passed serves as the solution to successful offline and online marketing. Irrespective of the form, whether email adverts or sales letter, written words must pass a message straight into the prospect’s mind. The only barrier to having your written words get straight to a prospect has to ensure your prospects read your message. Your “hello”, “hey you”, “listen up” as an introduction in your headline will determine if someone will read your sales pitch and this ultimately depends on your headline. Your headline has to take hold of the prospect’s attention else it becomes a farewell and send-off message. Ever given attention to a “sub-heading”? Subheadings are incorporated to maintain the interest of the prospect through the copy majorly to the benefit of the prospect to decide to read the whole message. Subheadings are as cogent as the headline. Let your headline not become a “killer” to your sales message. How about the body of the copy? Here, you display your talents and skills of copywriting. You have no excuse for using all your knowledge and opportunity of the English Language to better explain and describe in details the features and benefits of your product or service you have on the offer. The English language has all the adjectives needed for your writing, so make use of them as applicable. In creating a catchy copy, you must remember the word “senses”. Using our day to day activities from the sense of seeing, smelling, tasting, touching, and listening. We trust them as they represent the human survival mechanisms, just like other mammals too rely on them. You can anticipate some types of responses which you can propel into your prospect’s heart to achieve maximum contact when you use the sense words alongside emotionally generated words. It is a skill for every offline and online marketer to really understand how to maximize profit capitalizing on words. Achieving business success is beyond writing an emotionally charged and outstanding sales copy but it is effective to recognize its importance. The secret power of words must never be underrated. Entice Your Prospects with an Excellent Sales Copy The sales of a copy depending on the quantity and quality of the details included whether it is a short copy or long copy. It does not mean more words bring better sales. There are tips to follow to create a successful sales letter having the accurate structure to keep the reader interested from start to end. - Using a commanding headline: From the start, grab the attention of the reader to make them continue reading. This can also be achieved by putting the main benefits of your product across in a short sentence. - Use Sub-headlines to create excitement: Explain the advantages of your product’s features and generate the excitement of your reader in no more than one or two short sentences. Specify the limitations of your offer if you are offering a limited promotion. - List the advantages of your product: Every reader needs to have good reasons to buy your product. Think about what your customer wants and these reasons have nothing to do with your product’s features. If you're selling holiday villas, you can put across something like the following... “Save your money and enjoy the Mediterranean sun on your summer vacations if you want to take advantage of the comfort of a luxury apartment, then you have the most important letter to read”. - Describe your distinctive selling proposition: Here, you have to mention your distinctive selling proposition in two or three sentences to specify the benefits that differentiate your product from all the others, then let your reader know you will describe the details later in the sales letter. - Establish your credibility: Credibility is the most important thing to sell on the internet. Before your reader will buy anything from you, they will have to trust you first. Highlight three reasons they should believe you. Reveal that what you say is correct. - Describe the benefits and features of your product: Describe how your reader’s problem will be solved, or how his or her life will be improved. You can be more convincing with the more details you can provide. - Give more details regarding your product: At this stage, you enlighten your reader about everything as regarding your product. Write till you are bored and use as much space as you can. - Show your customers’ testimonials: You just need to continue to ascertaining your credibility. Show your customers’ testimonials that have already enjoyed your product. Instead of making general comments, mention what your customers like about your product or something similar. You can make reference to at least five testimonials. - Get rid of competition: You can get rid of competition by revealing to your reader the information they need to read that distinguishes your product. Show the elements that make it more preferred to your competitors. - Continuously build value: Continuously let your readers know that your offer is so good by building the value they cannot refuse. A way is to evaluate the value of the offer to the normal value of your product. - Outline a summary of all that your customer will receive: Let your reader have knowledge of everything he or she will be getting from you. - Talk about the price of your product: Talk about the sales price and regular price of your product. Cross out the regular price and let the offer price follow.

Table of Contents Table of Contents .. 3 Introduction .... 4 What Are Push Notifications? 5 Why Use Push Notifications? 6 Get Return Traffic ...... 6 Send Time-Sensitive Information....... 7 Deliver Personalized Offers ....... 8 Bring Back Shoppers . 8 Sell More Products .... 9 Writing Push Notification Copy .... 11 Push Notification Providers . 13 PushCrew 13 OneSignal 14 AimTell ..... 15 Other Providers 15 Conclusion ... 17 Resources ... 18 Sample Content Preview This works much better than standard RSS these days, because RSS isn’t as popular as it once was, and most people no longer use RSS feed readers. It’s also more effective than email, because it doesn’t require a user to check their email to receive the notification. This means they can receive notifications almost instantly, as long as they are near their device! Send Time-Sensitive Information Another benefit of that near-instantaneous nature is that you can use push notifications for time-sensitive promotions. Let’s say you have a sale running that lasts only a short time, or you have a popular product that is almost out of stock. You can use push notifications to let people know information like this before it’s too late, whereas other methods such as email might not reach them in time. Deliver Personalized Offers Push notifications are also great for delivering personalized information in a timely fashion. For example, let’s say you’re selling magazine subscriptions on your website and a viewer takes a look at a cooking magazine but does not subscribe. You could send a push notification that says: “Like cooking magazines? We’ve got Food Fancier magazine on sale for just $6.99 for 12 issues!” You can even have these notifications show up as soon as the user leaves the website, which can bring them back. Or you could give them a discount on the product they looked at, but didn’t buy, but only for the next hour. This helps reduce shopping cart abandonment. Bring Back Shoppers Not only can you give personalized discounts to shoppers to bring them back, you could also bring back shoppers in other ways. For example: - Remind them they have items in their cart. - Give them a limited time discount on their entire cart. - Give them free shipping if they order in the next hour. Sell More Products You can also use push notifications for upselling and cross-selling by pushing information about products similar to those things they have bought in the past or products they have looked at. For example, if you have two products that are very highly related and a customer buys one of them, you could send out a push notification that says something like: “Hey! Did you know that we have the XYZ widget in black in addition to the red you bought? If you buy the black one today, we’ll give you 10% off!” You can use this for all sorts of related merchandising. Here are some ways to do this: - Recommend new products related to products a customer has already bought. - Let a customer know when an item they added to their cart but didn’t buy is almost out of stock. - Let users know when popular items that were sold out have arrived back in stock. - Give them other recommendations based on their browsing and/or buying histories. These are just a few ways you can use push notifications to increase your sales and conversions. Writing Push Notification Copy You may think writing push notification copy is just like writing any other copy, but you have to keep in mind that push notifications have a character limit of between 40 and 120 characters, depending on the platform. That’s even smaller than Twitter! This means you must learn to write truly succinct messages in order to get maximum effectiveness. The first thing to keep in mind is that your copy absolutely must be actionable. Don’t just tell people about a sale; tell them to “Shop Now Before The Sale Ends!” Don’t just tell them you have a new product in stock; tell them to “Get It Before It Sells Out!” Next, make sure your copy has a high degree of specificity. Don’t say you’re having a huge sale. Tell users something like, “Up to 50% off everything in the store!” Finally, be certain you’re identifying the most important thing you want to say and focusing only on that message. You have so little space to say what you need to say. Make sure to use it wisely! For example, don’t try to stuff a bunch of features into your copy. Don’t say, “ Our newest backpack is lightweight, durable, made of waterproof fabric, and holds more stuff than ever!” Instead, say, “Our newest backpack is so light you’ll forget you’re even carrying it!” Over time, you’ll learn how to craft the most concise messages for the highest conversions, but for now, just focus on being as specific as possible while keeping your message brief and making sure you let users know exactly what they should do take action!

Table of Contents Introduction 04 Section 1: List Buildig Basics Chapter 1: What is List Building all about? 07 Chapter 2: What can an Email list do for your Business? 10 Chapter 3: Shocking List Building Facts to Consider 13 Chapter 4: The 7 List Building Cornerstones 16 Section 2: List Building – Step by Step Chapter 5: Preparing the Lead Magnet 21 Chapter 6: Setting up the Lead Capture Page 26 Chapter 7: Setting up the Email Automation 32 Chapter 8: Setting up your Tracking Strategy 37 Chapter 9: List Building Traffic Strategies 40 Chapter 10: Analyzing your Results 45 Chapter 11: Optimizing your Campaign 48 Section 3: Advanced List Building Strategies Chapter 12: Creating High-Converting Follow Ups 52 Chapter 13: Split Testing Emails 55 Chapter 14: Using Polls to Increase Opt-Ins 58 Chapter 15: Optimizing Confirmation Emails 60 Chapter 16: Resending Unopened Emails 62 Section 4: Additional Tips to consider Chapter 17: Dos and Don’ts 65 Chapter 18: Premium Tools and Services to consider 69 Chapter 19: Shocking Case Studies 74 Chapter 20: Frequently Asked Questions 81 Conclusion 84 Top Resources 85 Special Offer 86 Sample Content Preview In our case we are going to leave this option deselected to choose a desktop template. Here we will have two options. We can select the “blank page” template to insert all of our lead capture page elements by ourselves or we can select a pre-designed template. For this example we are going to select a pre-designed template that we can use to show you how to insert lead capture elements on a landing page by editing the preset elements on a preconfigured landing page, which you can use as inspiration to map out your own lead capture pages later on. So we start by simply clicking over the template preview image. We will be asked to name our landing page, so we enter a name for our new landing page and then click on the “save and design” button. Alright, now that it has loaded up, we can start by editing the most important lead capturing elements on this page from top to bottom starting with the logo, which we can edit by double clicking on the “your logo” element. We are now going to click on “upload a file” to look for our logo file on our computer. Now that our file has been uploaded we will simply have to click on it to select it. Now that it is loaded on the page we are going to use the image resizing function to fit it on the lead capture page header. We are going to click and hold on the “rich text” button on the left side menu to drag it to the header right beside our icon so we can enter our business’ name there, in order to accompany our logo as to eliminate the empty space on the header. What we do is to simply change the font type and the size of the font to better accommodate it to the space in question, and then we change its color to match the colors in our logo. Note how we use the guiding lines to position our elements in harmony with everything else on this page. Remember that these details are important. Now we are going to edit the text in our page. There you have the headline, the call to action and the description. Let’s start with the headline. This is one of the most important elements on your lead capture page, and one trick to make it effective is by making it into a question, or an intriguing phrase. Basically, anything that triggers a curious response in your leads will work fine here. Because we are going to promote a diabetes care oriented eBook as our lead magnet, we are going to phrase our headline as the question: “How Much Do You Know About Your Own Diabetes?” and our call to action as “Sign up to learn about the 10 things you might not know about your own Diabetes”. Then we edit the description to describe a benefit of signing up to our mailing list beyond the free eBook, such as getting important updates from then on. Let’s now double click over the lead capture form on the right. First we will have to edit our form field. Here the lead capture page is designed to ask leads for their name, their email and their phone number. We are going to simplify it as an email capture page, and as such we will simply need to hover over the “phone” field, click on “edit field” and then on “delete field” and then on “ok”. Now we have optimized our lead capture page to work as an email capture form. We now hover over the sign up button and click on “edit button” to enter our call to action button message and hit on “OK” to save our changes. Let’s now go over to the “form settings” tab. In this section we will simply have to select the “redirect to pdf” option, click on “upload a new file”, look for our lead magnet inside our computer, and then click on it once it uploads. Now we’ll simply have to click on “apply”. Now we go back to the “form fields” section and make sure that everything is correct. Here you can simply click on “apply” in case that your changes weren’t saved on this section. Let’s now fine tune the last details on this template by editing the text in our lead capture form text. Now we will scroll down to edit the sections below. We are not going to use this section, so we will simply have to right click over it, click on “remove” and then “apply”. Now, the last section below, we can use it by double clicking on the featured image to add our business icon. Then we are going to insert text below it to add our custom company message. Alright, so it looks awesome as it is, but we can use the “preview” button to see how it actually looks outside the editor. Beautiful! We now click on “back to design” and then on the “save” button. And that’s it! We now have an awesome, high converting lead capture page optimized to capture qualified email leads. Let’s now continue by clicking on the “back to dashboard” button. As you might know, you will need a landing page URL to show your new lead capture page to your leads. Back on our dashboard we have two options for this: “custom domain URL” and “page default URL”. The “page default url” option is selected by default and will allow us to publish our new lead capture page immediately. We will only need to share the default url with our potential leads.

Sample Content Preview Depression 101: Understanding It Is the First Step to Overcoming It If you or someone you know has suddenly lost interest in the things they normally love, has trouble sleeping, or sleeps too much, there is a possibility that it’s depression. Sometimes depression is subtle, and sometimes it can be in your face. The main thing to note is that if you’re feeling hopeless, sad, and empty for more than two weeks, you probably are suffering from depression. Thankfully, depression is very treatable. Major depression affects more than 7 percent of the US population. Sadly, most of the people suffering don’t know that they’re suffering and don’t seek the appropriate help. Usually, the reasons for not getting help involve not having the right insurance, not being able to afford the care, or not accepting that they have a problem because it’s considered a made-up problem by their circle of family and friends. Since depression is a treatable disorder, this is sad. If you do seek treatment, you’re a strong person who can recover. Don’t allow the stigma or even money stand in your way. There are often places that can help you, regardless of your financial abilities. You’ll be glad you did. The Difference between Depression and a Low Mood Everyone experiences stressful times and low mood occasionally. Usually, this is related to an event in life such as working too long hours, or a tragedy that you’re coping with. But these types of low moods usually pass eventually. When a low mood doesn’t pass, usually within about two weeks, or you cannot identify why you’re feeling bad, then you may be suffering from depression. In addition, there are other illnesses that you can have that manifest as low moods, such as thyroid disorders, low vitamin D3 levels in the blood, and even anxiety. It’s imperative that you seek professional diagnosis to ensure that what you really have is depression before you try to treat your condition. Remember that sadness like other feelings is a valid, human emotion. Everyone who feels low is not depressed. When you’re sad, it’s likely that someone can still make you happy, or you can listen to happy music, or do your favorite hobby and feel better. But, when you are depressed you cannot find joy in even the things that used to give you joy, no matter what they are. Depression may happen even at the happiest time of your life because it has nothing to do with outward events. While it’s true that sometimes depression can be triggered by a normal life event that you’re having trouble accepting and getting over, usually it just happens for what seems like no reason. It’s not different from getting another disease such as diabetes. It has a physiological reason for happening even if we’re not totally sure yet what causes it, but it has a treatment that can help you manage it or cure it. When you are depressed, you cannot just snap out of it. You can’t just listen to a happy song, play with your kids, go for a walk, read positive things, or write a journal and expect it to magically go away. Types of Depression There are many different types of depression. If your symptoms have persisted for a long time, be honest with your doctor about them. Don’t leave anything out. Even if you’re not sure it’s related to your disorder, you want to tell the truth and be honest so that you can be properly diagnosed and treated. * Major Depression – Usually there is a combination of symptoms that have lasted for two weeks or longer. These symptoms interfere with your ability to enjoy everyday life, even when you loved them before. You may feel empty, moody, hopeless, pessimistic, worthless and more. You may even have thoughts of suicide or have attempted suicide. * Dysthymia – If someone has depression for more than two years without it lifting, it’s considered chronic. It’s not different from major depression but you may have to be treated longer (if not for a lifetime) if you are diagnosed with dysthymia. * Persistent Depressive Disorder - Some people are depressed for a long time, over two years, but it comes and goes. Some days you’re able to be happy, but the depression comes back. This differs from bipolar in that you don’t have manic episodes, just times of normalcy. * Bipolar Disorder – There are many types of bipolar disorder that also involve depression. But often it includes manic episodes where you feel on top of the world, and then you plunge into a depression that seems to have no end. * Seasonal Affective Disorder (SAD) – This is depression that happens due to weather, specifically dreary weather that keeps you from the sun. Some people find relief using light therapy but for some, this doesn’t work. * Psychotic Depression – This is typical depression along with a separation from reality. A person may suffer from delusions, false beliefs that are disturbing to others, and even hear voices and see things that aren’t there. * Postpartum Depression – Some women end up with this type of depression after giving birth. It is a hormonal imbalance. It can happen to 15 percent of women who give birth, and interferes with life and the joy in being a parent. * Premenstrual Dysphoric Disorder – Many women have worse premenstrual syndrome than others. Often this can be a serious depressive illness that needs treatment to help them avoid doing things they will regret. * Situational Depression – Most people are sad after someone they love dies, they lose a job, or something else major goes wrong. But for some, they cannot shake it off and need extra help to do so. * Comorbidities – Sometimes depression is brought on by medications, drug use, or illnesses that change the brain and cause major depression symptoms that should be treated to avoid them getting worse. These types of depression can be diagnosed and treated by the right medical professional. Let’s look at a few of the causes, signs, and symptoms of depression next.

Table of Contents Foreword Chapter 1: Confidence Chapter 2: Building Self Confidence Chapter 3: Components of Self Confidence Chapter 4: Self Efficacy Chapter 5: Self Esteem Chapter 6: The Journey To Success Chapter 7: How To Build A Strong Image Wrapping Up Sample Content Preview Prepare Your Journey You must determine where you are and where you want to go. You should set your mind right and prepare yourself for the task. Building self confidence may require changing your lifestyle and interaction with others. If you interact with people who are self confident you will also acquire self confidence. To prepare the journey you need to do the following Preview your achievements: think about how your life is at the moment and what you have so far gained. Unless you make an assessment of what you have so far you may live in constant worry and anxiety. It is good you appreciate what you have so far done or achieved even if it is little. Everyone must have achieved or done something at some point in life. This is what you should be proud of even your colleagues and friends are ahead. You can jot down the achievements you have made and be reading them whenever you face any challenges. Focus on your strengths: Every person has weaknesses and strengths. If you want to build self confidence, you should focus on perfecting your strengths and improving wherever you are weak. Link your strengths to whatever you want to achieve or do. With the courage and appreciation of what you have achieved you will overcome any challenge very easily. Think and focus on what is most important to you and where you are going: it is important to think and appreciate what is most important to you and that which you want to achieve in your life. To build self confidence, you must set goals which you should achieve or meet within certain periods of time. You should set those goals which require working and straining to be achieved. Do not set goals which are very simple. The goals should:- - Exploit your potential strengths - Minimize the weaknesses - Help you realize all your opportunities - Be able of controlling the threats which you face Begin managing your mind: This includes thinking before you talk or cat. It involves managing your emotions, opinions and views on something. This will ensure that you relate with all people well including the ones you differ with in various aspects. Commit yourself to success: To achieve anything, you must be committed. You should ensure that you dedicate your time, mind and resources to build self confidence. As you commit yourself to success you should aim at achieving balanced Self-Confidence self confidence lies in the mind of low self-confidence and over-confidence. Both low and over confidence are not good and you should avoid them. Low self confidence will put in a state whereby you do not believe or trust whatever you do. Over confidence will put you in a state where by you over trust whatever you do. Over confident people do not accept corrections or the contributions by others. Self confidence gives you confidence in whatever you and enables you accept reasonable criticism and contributions by others. Over confident people do not asses the risks and vacancies of success and failure because they believe they can handle any challenge and this is not always the case because anything can fail or succeed. Setting Out This is the second great step of building self confidence. It is the point where you start advancing towards your set goals. You should start by doing and achieving the easy goals the little and simple things. You should learn to appreciate the simple things you do. In setting out you should do the following:- Build the required knowledge for success: Look at the goals and set out clearly the skills you need to apply or what you need to do in order to achieve those goals. You should also think on whether you can get those skills. You should think of feasible ideas of doing whatever you want to do. This may involve reading or consulting relevant articles and books on the issue. Focus on the most important things: When starting, do not aim at doing or undertaking complex and challenging tasks. Do not also aim to do something perfect. Aim at accomplishing the simple things first. This requires patience; do not be too anxious of achieving. Set easy goals and achieve them: Do whatever possible to achieve the simple goals you have set out. If you set out complex goals you will most likely get disappointed at the early stages because you will strain to achieve them. You may also fail to achieve anything. Achieving the easy goals and accomplishing the simple take will give you psyche and encouragement to perform better. Constantly manage your mind: You should always celebrate and appreciate whatever you achieve and encourage yourself to perform better. You may apply the treasure mapping technique so as to make the visualization better and stronger. Learn how to handle and cope with failure: Sometimes we may not achieve our goals or that which we desire. Some of the most successful; venture took after repeated failures. If you fail or you do not achieve your target, do not give up or get disappointed so much. You should practice the habit of taking mistakes as learning experiences and not as impediments of mishaps to success. You should learn to merge stronger after every challenge failure give people the capacity and knowhow of solving facing future problems and challenges. Accelerate Towards Success This is the third step towards building self confidence. At this point you must work, strain nada stretch yourself to achieve. You should make the goals a little bit tough to achieve. You are likely to meet serious challenges which are difficult to handle. You should be more committed and apply more skills in order to move towards success. You need to do the following in order to accelerate towards success:- At this point do not make the common mistake made by most people of being over confident. Do not show your prowess or superiority. Goal setting is the best tool to achieving self confidence very easily and within the required time frame.

Table of Contents The Journey Of Self-Discovery 1 Chapter 1: The Path Of Self Discovery.... 2 Chapter 2: Who Are You? 19 Chapter 3: The Little Voices In Your Head . 23 Chapter 4: The Conflict Between Good And Bad. 32 Chapter 5: Self-Love: The Start Of It All 39 Chapter 6: Self-Renewal: The Pillar Of Strength .. 50 Chapter 7: Your Life Teacher . 61 Chapter 8: The Law Of Attraction ... 71 Chapter 9: Learn To Manifest Your Dreams ... 76 Chapter 10: Embrace The Changes Of Life 83 Here’s To A Powerful Manifestation .... 90 Sample Content Preview This is not something entirely new. We know that humanity has always considered these dimensions. We have been informed through Roman and Greek mythology, Roman astrology and ancient religion how spirituality has played an important role in human development. We perhaps can relate best with moments like witnessing a sunrise or an amazing act of nature that leaves us in a state of awe and wonder, admitting there are things in our life that are beyond our ability to explain and control. We may consciously or unconsciously acknowledge the desire to discover this power and it is what we can term “spirituality”. When we talk about spiritual well being, we inevitably think of God. Whoever or whatever we conceive “him” to be. Some consider him a supreme being and others consider him as “the man upstairs” a father figure. Some may reject the concept of any sort of being, and find their spirituality elements through earth, or in Mother Nature. So how do we discover the spiritual side of our personalities? There are various ways in discovering the spiritual side of our personalities. Some people seek spirituality by embracing formal religion; others discover it through yoga or some other form of meditation that enables them to focus on themselves. Others go on a journey of self-discovery and call this a religious experience. Some have compared this spiritual awakening with a heightened sense of experiencing. As we consciously allow our inner selves to experience life at a deeper level as compared to what seems obvious around us, we begin to relate to things in a different way. On the other hand, some of us subconsciously or consciously seek help and shelter from a higher being or some of us may refer to as “god” when we find ourselves in a dire position. For many people, this moment is also considered a spiritual awakening. In order to embrace our spiritual side, we need to acknowledge it exists. As we embark on a journey of spiritual self-discovery, we often discover aspects of our personality and our character we have not come across before. Most of us find that it awakens our inner elements and fills a void in our lives. Some people perceive having faith or spiritual awareness is like following something blindly without proof, as it is intangible. This is common in the early stages of spiritual awakening, where for many people it is an uncomfortable place to be in. But by the end of the day most of us come to accept there are many things in our lives we accept without proof. When we discover the spiritual aspect of ourselves, we also discover our place in the universe. We often ask ourselves, “Why am I here” and “Where am I heading.” Whatever we call our spiritual reality; these are two fundamental questions we ask ourselves. Spirituality helps us discover the answers to these questions. Spiritual self-discovery can be a journey that fills us with a sense of personal “completion” and contentment. 4. Self-Discovery – The Key to a Happier Life “Success is not the key to happiness. Happiness is the key to success. If you love what you do, you will be successful.” - Albert Schweitzer The term “Self-discovery” means identifying yourself and your needs. Self-discovery is very important. If you do not discover yourself, and know exactly what you want from life, you have no idea what you are living for. A step to self-discovery is identifying your needs. Most people are clueless of what they want. To identify your needs, you first need to take a step back and think thoroughly. Then, when you are in a relaxed state of mind, meditate and focus on your thoughts. Ask yourself questions like what makes you happy, what makes you sad and so on. Along with the question of what, also ask why it makes you feel certain emotions. Seek a deep and strong reason behind it, not a common or general answer. When you have identified what makes you happy and sad, you can focus on the things that make you happy and stay away from moments that make you sad. After you have the answer to all of your questions, write them down on a piece of paper so it will be easier for you to view it whenever you need to. 5. We Are Responsible For Our Own Happiness “Don’t ever feel bad for making a decision that upsets other people. You are not responsible for their happiness. You are responsible for your happiness” - Dr. Isaiah Hankel We spend a lot of time looking outside of ourselves in search of happiness. We might feel the happiest when we are under the influence of alcohol or other substances. We might need our family or friends around us to feel happy or we might even think that losing weight or becoming fit is the way to achieve happiness. Whilst these things may contribute to our happiness, our true happiness lies within us and as we find ourselves, accept ourselves and embrace ourselves only then can we find true happiness that is not dependent on external substances or factors. This can be one of the most liberating thoughts of all self-discoveries. Once we learn this fundamental lesson, we determine how we react when things are not going the way we plan. Until that moment, our happiness is mostly dependent on other factors rather than ourselves. Many people perceive happiness as positive emotions. We associate happiness with feelings or emotions that can range from contentment to pure joy. A lot of us tend to put a lot of expectations on external factors to make us feel those positive emotions. Until we can come to terms that we are our own source of happiness, it’s likely our relationships will never live up to our expectations. They may add to our happiness, but they can never be the source of it. Henry Miller said, “I have no money, no resources and no hopes, but I am the happiest man alive.” How do we search for our own happiness?