Table of Contents Introductory . 4 Chapter 1: Advertise, Do not Spam .. 7 Chapter 2: Creating Email Lists for Marketing Campaigns 10 Chapter 3: Understanding Email Marketing . 12 Chapter 4: Why Not Email Marketing? .. 14 Chapter 5: The Reaction to Your Email Marketing ...... 16 Chapter 6: Email Marketing Strategies . 18 Chapter 7: Is Your Email Marketing Spam? .. 20 Sample Content Preview Chapter 2: Creating Email Lists for Marketing Campaigns If you plan to do some Internet marketing to promote your business endeavor, you should seriously consider email marketing as at least one tier of your Internet marketing campaign. Many business owners shy away from email marketing because they believe all email marketing campaigns are purely spam. However, this is not true and not partaking in this type of marketing can cause your business to lose out on a great deal of business. By not appealing to potential customers via email, your business may lose a great deal of business to competitors who are using email marketing campaigns to reach customers around the world. However, the first step of an email marketing campaign should be creating an email distribution list. This article will discuss some popular options for doing this and should help to the reader to learn more about what is acceptable and what is not when it comes to email marketing. Once you have made the decision to start using email marketing to promote your business you are likely facing the dilemma of compiling an email distribution list. This is essentially a list of email addresses to which you will email your advertising and promotional materials. One common way to gain a list of email addresses is to purchase a list from distributors. However, this method is not very effective at all and we do not recommend it. The problem with purchasing an email list if you have no way of knowing whether or not the members of the list would have any interest at all in your products or services. This is very important because while you want to reach a large audience with your email marketing you also want this audience to be members of your overall target audience. When you purchase an email list you may be sending your email messages to some users who might be interested but this is largely coincidental and is not likely to be well received because the message was not solicited. Internet users are very quick to delete materials they believe to be spam without even opening or reading the emails. In fact, some Internet service providers include spam filters which may automatically delete your emails if your messages are deemed to be spam. These filters run complex algorithms on the subject heading and content of the message to determine whether or not it is spam and are quite adept at weeding out spam. Therefore, you run the risk of having your email marketing effort turn out to be a complete waste if the majority of recipients never even read or receive the message. A far better way to create an email distribution list for your email marketing campaign is to ask current customers as well as interested potential customers to register with your website to receive additional information and periodic updates about your products and services as well as other information which might be of interest to them. This provides you w ith a database of email addresses from current customers as well as potential customers who have a genuine interest in your products and services and who are interested in learning more about these products and services. Once you have a list of interested customers or potential customers you can send emails or create e-newsletter for distribution to the members of your email list. These documents should contain a wealth of valuable information as well as a soft sell pitch for your products and services. This information will be valued by the readers and may help to persuade them to try your products and services. You might also want to include useful links to either your website as well as other websites which may be of interest to your readers. Your content should also contain a portion which urges the reader to take a specific action such as making a purchase or at least investigating a product further. Chapter 3: Understanding Email Marketing Do you understand email marketing? If you do not, you do not have to worry just yet. This is because the concept of email marketing is relatively new and many business owners have not started to take advantage of this wonderful marketing tool yet. However, there are some savvy business owners who are already employing email marketing techniques to create additional business for themselves and to gain an advantage over the competition. While not having a great deal of knowledge about email marketing is not an immediate threat to your business, you should start learning about this concept to ensure it does not become a problem for you later as more and more business owners in your niche begin to take advantage of the concept of email marketing. This article will provide information on email marketing which should be useful to business owners who do not have experience with the subject matter. Business owners should first understand the options available to them in terms of email marketing. The most common options include sending out mass emails with promotional materials, publishing and distributing e-newsletters and offering correspondence courses via email. The advantage to all of these marketing strategies is the ability to reach a worldwide audience. Unlike traditional methods of marketing such as television and radio ads or print media ads which only reach an audience in a limited area anyone with access to the Internet can benefit from your email marketing techniques. Mass emails are the most popular form of email marketing. This includes emails which are sent to hundreds, thousands or even millions of recipients at once. The problem with this type of marketing is the potential for having your emails viewed as spam. This is likely to occur if you send your emails to recipients who have no interest in your products or services and have not expressed interest in receiving emails from you. E-newsletters are also becoming increasingly popular as a form of email marketing. E-newsletters can be a simple or as complex as you prefer and may include text, graphics, advertisements, links or any combination of these elements. One of the first decisions you will have to make is whether you wish to make your e-newsletter strictly text or include graphics in the e-newsletter. If you are on a tight budget, it may be worthwhile to only include text to avoid the need to hire a graphic artist. You may be able to incorporate graphics yourself but they won’t look nearly as professional as the graphics provided by a professional. Likewise, you can certainly write your own copy for your e-newsletter but you will likely create a much better impression if you hire a qualified professional writer to create the content for you instead. Hiring a professional graphic artist and a professional writer may seem like an extraneous expense but it is actually quite important. Your e-newsletter may be the first impression many potential customers get of you and your work so it is important to make sure everything is of the highest quality. Correspondence courses offered via email is the final email marketing strategy we will discuss. These courses may be either offered for a fee and turn into a source of income themselves or they may be made available for free. The theory behind offering these courses for free is they often contain subtle advertising urging visitors to invest in the products and services offered by your business. Whether you charge for your email correspondences courses or offer them for free, care should be taken to ensure the information contained in these courses is completely accurate.

Table of Contents Introductory . 4 Chapter 1: How to Achieve 'Anytime Fitness' . 6 Chapter 2: Outdoor Exercise and Fitness 8 Chapter 3: Reaching Your Body's Full Potential .. 10 Chapter 4: How to Achieve Good Life and Fitness ...... 12 Chapter 5: Make Fitness Fun with Workout Ideas ...... 14 Chapter 6: Selecting the Right Fitness Trainer for You ..... 16 Chapter 7: The Different Fitness Equipment for the Perfect Body ... 18 Chapter 8: Tips for Diet and Fitness to Keep Your Body Healthy ..... 20 Chapter 9: Fitness: Definitely Not a Waste of Time .... 22 Sample Content Preview Chapter 2: Outdoor Exercise and Fitness With the changing times one and all are now familiar with what they need to be fit. It does not matter whether the physical activity is to be performed indoors or outdoors, everyone takes up the opportunity which can keep them physically fit. Along with the indoor exercises outdoor exercises too have become trendy now. With the exercises one can get following advantages. 1. To work out in the best and get the maximum benefit only a little machinery is required. Other than this there are a few workouts which can be done without any machinery. 2. No need to be among those people who irritate and no need to be in the crowd. 3. No need to go out walking or driving for the sake of fitness. 4. Fresh air can be enjoyed maximum. 5. One does not need any special outfit or not even any kind of makeup. 6. Vitamin D from the sunshine can be taken. 7. One does not have to work out at fixed time, exercise as and when you feel like and at the place you like. There are a few reasons which we cannot add in the list which are also the reasons for taking up the routine for outdoor exercises. There are many other things over which one can ponder. After knowing about the benefits of outdoor exercises one now needs to know about what all activities one can get involved with for outdoor exercise. Here is a list of some of the best outdoor exercises. For all those who want to work out with great vigor and sweat out these can be the best. 1. Lunges - this is an exercise with which all the muscles of the legs and the buttock would be put to motion. For this it has done perfectly. If you get to do it perfectly then try ahead lunges while standing, elevating, waling and rearing. 2. Pushups - one of the best exercises for the upper body is push-ups. In the present time only, a little number of people does it as machines for pressing are preferred. It is the best exercise for which one does not even need a tool. The basic level of pushups includes grips that are standard, close and wide. The shoulder, chest and triceps muscles can be aroused with these three basic movements. If you uplift your hands you can make the movements easily. If you want to try harder movements uplift your feet. If you are an expert by now then try bouncing pushups or clapping. 3. Squats - to get power try out the squats. As people have become lazy and proper instructions are not given it has lost its effectiveness. One can also try the one leg or wide stance or overhead or pile squat. When you do it continuously and the legs get tired, then the result is achieved. 4. Step ups - this is a cruel exercise. The equipment required is a bench. You have to step up and down. The head has to remain high up with back strongly straight. This is good for the heat as well. Chapter 3: Reaching Your Body's Full Potential All those who think about fitness think about the muscles that bulge out and that one is as strong as a superman. They try extremely hard to get the body like that of an athlete. But the fact is that physical fitness means that you must have the stamina to all the physical activities and the resistance level of the body must be optimum. And one reaches the zenith of fitness when your body has all that is required at a level that can be termed as the finest. There is a misconception in the minds of many that zenith fitness is for those who are below the age of 30 years but it is not true men above this age too can be highly fit. Fitness which is the finest is the one that is achieved when one has an athletic body built or when has the power to all the tasks, in all when the muscles can work hard for you. One must take a balanced and full diet to in order to increase the power of the muscles. Finest fitness is one that is capable of maintaining the energy in the body and has the power to perform the essential tasks. In his/her diet one is required to take in the optimum number of calories. For those who are exercising in order to reduce weight, it is strictly recommended that they must not totally put a stop on the food full of calories. Calories are essential as they help in doing the ordinary tasks. Take a lot of fiber. This would help in improving digestion and movement of the bowel. One can feel full with the diet that includes wheat bread, fruits and vegetable, which are loaded with fiber. This would help in controlling the hunger. Green vegetables and fruits are a must as they have all the essential vitamins and minerals that are essential for body. This would also increase your strength and power to fight the diseases. All this would lead you to get the finest fitness. Also try your best to be active. A lifestyle that makes you sit you all the time must be kept away from. You must exercise regularly. If your body is part of a routine where you do a lot of physical exercises then your stamina would be maintained and your muscles would be strong as well. those who are serene and not much active tend to get flab in the middle part of their body. Their body loses resistance to injuries and various diseases. In order to maintain the finest fitness not much is required. One just needs an active period of 10 minutes. You can take up the stairs instead of lifts or stretch your body or even walk over the treadmill for 10 minutes. Never be cruel to your body. Take time out to relax the muscles. Remember too much of everything is as bad as too little of anything is. Sleep well to heal and revitalize the body organs and the mind.

Table of Contents Introductory . 4 Chapter 1: Fashion Tips for Women .. 6 Chapter 2: Fashion Tips For Plus Size Ladies Over 50 .. 8 Chapter 3: Hip Hop Fashion 10 Chapter 4: Old School Looks .. 12 Chapter 5: Winter Fashion .. 13 Chapter 6: Women's Fashion Clothing .. 15 Chapter 7: Your Purse Or Handbag Should Match Your Body Type.. 17 Chapter 8: Traveling in Style . 19 Sample Content Preview Chapter 2: Fashion Tips For Plus Size Ladies Over 50 Women are just like fine wine. As they get older, more mature, and more beautiful, their inner woman seems to gain a sense of assured confidence, brought on by the years of experience in life. I have always admired women over 50 who carry their age with a sense of pride, style and class. As women get older their sense of fashion seems to mature along with them. What is trendy and ‘in fashion’ might not necessarily be the apparel of choice any longer. Why does this happen? Probably as women get busier and have more responsibilities they seem to opt for items which are comfortable to work in not necessarily stylish. However, I think women should not give up their sense of style, just because their day got busier and a few gray hairs are showing up here and there. On the other hand, as women get older they should adjust to their age, by choosing items of clothing which enhance their beauty and their figure. Plus size women who are over 50 have every reason to dress in a stylish manner. Stores which cater for their needs might not necessarily be easily available, that is true. However, that is no reason to compromise. Especially with the Internet being so widely available these days, a multitude of store are suddenly available to cater for a mature plus size woman’s needs. For instance, store like Ulla Popken and Junonia have a great selection of plus size clothing available which is great for the mature woman’s needs. Prices are reasonable and sizes are vast. Mature plus size ladies should be careful to choose items which make the most of their curves, and also their age. Some tips to abide by are the following: 1. Be careful to choose the right size to fit your body. Don’t go for items which fit too tightly, the idea if for clothing to hug your body so that is gives it definition and enhances the curves. Choosing items which are too tight will not look too classy. At the same times items which are too baggy should also be avoided. Your dress of choice does not have to look like a tent! Just because you’re plus size, does not mean you have to hide your body. Show off those beautiful curves in a classy and chic manner. 2. Avoid fussy prints. Fussy fabrics have the tendency to make plus size women look even bigger. While we are proud of our curves, the clothing we choose should make the most of our full figures, enhancing them instead of giving them wrong definition. 3. Stick to classic designs and clean cuts. Just as fussy printed fabrics make us look a little bit bigger, so do fussy designs. For example, avoid too much frill and things of the sort. Such clothing does not help define a full-figured body to the best of its shape. Instead stick clean cuts and classic designs which work best for our curves. 4. Try and avoid wearing anything that is too short. If you have beautiful legs, be proud of them and by all mean show them off whenever you get a chance however, do this with taste, style and moderation. Do wear skirts and shorts. However, avoid anything that is too short. 5. As we get older, some parts of our body tend to lose some of that useful gravity. This is nothing to worry about, as when choosing clothes and underwear with good support, things can be kept up to the necessary heights at all times. However, I would suggest not to exposure the arms too much. Being over 50 does not mean women have to give up on having a sense of style. Especially not plus size women! On the other hand women should make the most of this time in their life. With the right clothes any plus size lady who is over 50 can look and feel like a million dollars! Chapter 3: Hip Hop Fashion Generally Hip-Hop clothing is broken into classic styles and modern styles. The former is defined as styles from the seventies and eighties and the later the very late eighties, nineties and after the year two thousand. Classic Hip Hop includes large glasses, multi-finger rings, gold necklaces, and Adidas shell toes with oversized laces. Hair styles took on a very strong African American influence, many people choosing their curls, chains and dreadlocks. Red-black-and-green became common color pallets, made famous by several prominent actors and actresses. This time period was one of establishing Hip Hop as a movement and a very distinctive culture and modern Hip Hop clothing and culture owes its popularity to these 1980s roots. The more modern style taken in by Hip Hop has much been affected by rap artists who made popular the wearing of brighter colors, often in neon, and wearing usual clothing items in unusual ways. Baseball hats at various angles and clothing worn backwards are good examples of this. As styles closed in on the year 2000 Hip Hop clothing took on an influence from thugs and inmates, larger clothing, belt less pants and military accents became a prime point of recognition of Hip Hop style. Other marks of this change of trend were flannel over shirts and gold teeth, or at least gold fixtures placed over one's real dental pallet. Currently there are many places where Hip Hop clothing can be acquired. Some of the simplest pieces may come from the corner thrift shop or flea market, but as the Hip Hop style has progressed in complexity and popularity it has been picked up by many big markets, charging a big dollar for what they provide. In order to push back against this trend online websites such as urbanhotlist.com have sprung up, offering discounted brand names and a place to fill many needs at once. Many advantages and disadvantages exist when it comes to working with an online sales site, like urbanhotlist.com. Very often you have access to a much broader base of merchandise, and the ability for bulk ordering allows the prices to be kept very reasonable even after adding the extra charges for shipping and handling.

Table of Contents Foreword Chapter 1: About Audio Hypnotherapy Chapter 2: What About Fears Chapter 3: Wake Your Senses Chapter 4: Beating Stress And Depression Chapter 5: Goals Wrapping Up Sample Content Preview Chapter 2: What About Fears Any issue can't be resolved unless you get to the root of the problem. As is the case with your dreads. If you're serious about abolishing those dreads and leading a more rewarding life free of dreads, then you have to take care of this step prior to you proceeding any further. You may be able to do so with audio hypnotherapy. If you want more success in getting over your dreads, then you need to take the initiative so you are able to get suitable help for whatever dreads or anxieties that consume you. Here are ideas to get you set off on the right track: Ø Stay positive. Dreads that bring about a negative impact are likewise triggered by negative ideas and outlook in life. Consequently, you must attempt to brush those negative thoughts from your brain and keep yourself from feeling depressed. Ø Communicate with your inner self. There's no better individual who knows about your dreads than you do. So, you need to produce awareness about your concerns by identifying them and breaking them down into more manageable components. Ø Evaluate your dreads. Some dreads are irrational and frequently takes place in the brain of the individual rather than actual reality. The importance of discovering how to master your dreads is rather obvious. No one wants to live their life in unceasing worry or concern, regardless how intense it might be. A tension-free life is one that furnishes more opportunity for growth and frees you. The aim of audio hypnotherapy is to reprogram your subconscious brain, which is a contributor in producing those irrational dreads. One you've altered that platform in your brain, and then symptoms are likewise accordingly minimized. If you've any reluctance when it comes to the command of your brain programs, then you have to be assured that hypnotherapy is a safe technique. Before you know it, you've let go of some brain plans that produce the high level of tension affiliated with your irrational dreads. Chapter 3: Wake Your Senses The contemporary world has brought people numerous engrossments. It made living quicker yet perplexed, it made interactions broader yet shorter, and it made communicating simpler yet abbreviated. Despite the so many engrossments brought by media produced by people, there are likewise those who'd wish to return to their original self and associate with it in the most basic conceivable means. Among these is audio hypnosis. Audio hypnosis is characterized by acute concentration, utmost relaxation, and high suggestibility. Authorities state that the audio hypnosis is versatile. As a matter of fact, its versatility might be quite unparalleled. Today, audio hypnosis might occur in various places. Unlike before where settings of hypnosis were quite limited, today the sessions might take place in common places. Some utilize audio hypnosis in order to retrieve suppressed memories of bad experiences to help them overcome the issues that they're dealing with right now while others utilize hypnosis to expose hidden truths from ones ordinary consciousness. This is executed by tapping into the unconscious state or mind where info is believed to dwell. Many perceive that audio hypnosis as a trance-like altered state of an individual’s consciousness while other people believe that it's a way of getting at a person's unconscious mind that's filled with bottled up memories, pent-up split personalities, different magical insights, and unforgettable retentions of the past life. But, in the world of psychology, audio hypnosis is considered as altered state and gateway to knowledge about one's self and the cosmos he or she is living in. Now, audio hypnosis isn't only utilized for treating different behavioral problems but likewise for self-enhancement and improvement. If you're planning to get into hypnosis or audio hypnosis, there are so many matters you need to consider. Authorities say that audio hypnosis is one of the first-class ways of taking charge over one's life. As a matter of fact, it might be used as means of conditioning yourself if you wish to accomplish a specific goal. For some people, audio hypnosis is advisable if you wish to accomplish something and utmost dedication and discipline is required. Hypnosis introduction might benefit those who'd wish to lose or gain weight; those who prefer to boost their self-assurance; and those who'd prefer to overcome their fears or phobias as it might help them ponder a lot on the matters that they need to do. Chapter 4: Beating Stress And Depression The tension levels of people now are much higher compared to before. This is among the reasons why more and more of them are discovering ways to cope with tension so as not to affect their overall wellness. Among the ways that people-especially those that have super stressful jobs-prefer is audio hypnosis. This is as the practice might help them relieve and manage tension the most natural means conceivable. Audio hypnosis might be among the best therapeutic tools that an individual can use. This is as people might utilize this in overcoming their fears. It will likewise be able to help them in withstanding pain and handle varying levels of tension that they go through in their lives. People feel blue every now and again. If this bears upon your ability to work or do anything, then you truly have a problem. As a matter of fact, this happens to one in six Americans. Luckily, there's a way to feel great again. Audio hypnosis might help people suffering from depression by going into their subconscious mind and then making things correct. The session commonly begins with the person getting relaxed. Once they're in a trance like state, the audio hypnosis will now use hypnotic suggestion to ease the depression. Most people won't feel any different after just one audio hypnosis session. This is why they're told to continue for a few more. Although you might pay for the audio hypnosis, the benefit of going through it is that there are no side effects unlike what occurs when you take conventional medicine. While audio hypnosis might alter what you think subconsciously, you have to set goals for yourself so you have a fresh reason to live. It doesn't have to be big goals at the start but once these have been achieved, they might set for bigger ones in the future. People who can take hold of their lives after audio hypnosis sessions will one day be back to their normal selves. The difficult part for people feeling depressed is acknowledging to themselves they've a problem and that they require help. This is where friends come in as without them, they might continue going down this path and they might end up doing something injurious to people or even themselves.

Table of Contents Foreword Chapter 1: The Basics Chapter 2: Steps? You Ask Chapter 3: Behind Motivation Chapter 4: The Rules For Goals And Dreams Chapter 5: Practical Steps Wrapping Up Sample Content Preview Chapter 2: Steps? You Ask Now you may ask “What steps do I have to take to accomplish my goals?” and “Where do I discover the motivation to succeed”? It is not as difficult as you believe and I'll be more than willing to share my knowledge and tips with you. Do It Right Arranging Your Goals – There’s an immense difference in having goals and in reality following up on them. Simply daydreaming about them will never shift anything. In addition to that, don’t lay out goals that are beyond your command like “My goal is to beat the lottery”. That's a complete waste of time! Suppose you are a football aiming to cross into the end zone. Without any drives (in this case motivation), the ball will simply stay stationary in one spot. Only if it’s kicked will it fly toward the goal! And the harder it's kicked, the quicker it gets there. Motivation is the principle that will kick start you into accomplishing your goal. Conducting Action, Executing – Remember what I said about the football? Executing is like kicking the ball toward the goal line. It's a hurdle that you have to confront and you have to commit effort into making things occur. Don’t we all develop to-do-lists that have lots and lots of matters that we planned to accomplish? But in the long run do we truly finish everything on it? As a matter of fact, I wouldn’t be surprised if you can’t even recall where you to-do-list has been placed! To maintain the discipline and the drive, you'll require ceaseless motivation and a revitalizing belief in yourself and your dreams. Perpetually remind yourself of the reason you determined the goal and how much you wish to accomplish it. Remember though that you shouldn't anticipate results overnight. None of the celebrated athletes or discoverers or scientists or musicians accomplished their success in a matter of hours. It all calls for discipline, hard work, gifts, drive and motivation. Defeating obstructions and challenges – When attempting to score a goal against the defending team, there will without doubt be a lot of obstructions in the way. That includes the defenders and naturally. Life is the same; there will be a lot of ‘defenders’ that block you from accomplishing your goal. Among the biggest obstacles is yourself! Occasionally before even being beaten down by somebody else, you've already given up on yourself! The sole way to defeat this is to have monumental amounts of motivation and a complete desire and hunger to defeat these obstacles, particularly the obstacle that's yourself. With a revitalizing source of motivation flowing from inside you, you'll keep pushing ahead and be able to accomplish your goals. Stamina and renewable self-motivation- aspirations aren’t accomplished in a day or a week. Depending upon the size of your aspiration, it may take years to accomplish. During this time period, it's natural for you to have periods where you feel dejected and dispirited. That's why a ceaseless, revitalizing source of motivation is real crucial to carry you through the journey. Don't trust too heavily on external factors; these tend to only motivate you in the short-run. The sole way is to have the motivation flowing inside you. In short, doggedness and prolonged determination is essential to accomplish your dreams. Do you have the intensity level of will to fight any obstruction that's dropped in your path? Do you find yourself moving forwards or falling away backwards? Do you see a mountain and say “I wish to reach the top” or do you state, “It’s too tall for me”? Are you rugged and resilient enough to battle for your aspirations and ambitions? Chapter 3: Behind Motivation From my research of astonishing individuals ranging from elite jocks, enterprisers, inventors, scientists, musicians – I discovered that they've never once banked on other people to motivate themselves. It's always been an inborn, inner desire inside them to succeed that's presented them the drive and self-command to keep them relentless, driven and determined to accomplish their special goals in life. It was this vast force of infinite, mighty and sustained ,motivation that kept them going, to help them defeat huge proportions of troubles, obstructions and even getting over their own skepticism, discipline and forfeitures they had to make to accomplish what they knew was their aspiration. The Secret I eventually drew my conclusion that motivation isn't outwardly derived; but may be internally produced, trained and self-induced like a generator; and is non-finite, renewable, sustaining and never depleting. They're perpetually driven, determined and willed to hold their doggedness for life’s trials till they've realized their ambitions. Without for one instant, buckling under to anything. Although they've this basic trait, they're each on his own, aces in their individual areas of success, and are popular icons, distinguished now for their fantastic contributions and affect on our lives. Maybe your goals and objectives are not of earthshaking dimensions or affect on the universal community, but they're really important! No matter whether they're huge or little goals, the point is you've a goal and you've a mind to accomplish it; that's what is truly critical. Size truly doesn’t matter here! What truly matters at the end of the day, is if you've the sufficient sums of drive and determination to place all your heart, mind and work into moving yourself in the direction you want to accomplish. That is something only winners and achievers may accomplish. What I'm attempting to say is that to be a true ace and winner, you require unlimited and sustained drive and doggedness to defeat all of life’s challenges as well as relentless, unlimited and renewable self-assurance and motivation to keep you going till the finish. For this to occur, it's crucial for you to get knowledge on how to reach within yourself, induce and yield self-motivation. Just as all the extraordinary individuals have evidenced, this non-finite and mighty motivation you require isn't gained externally from other people. All of them had internally sourced their drive from inside their innermost wants; so they were able to regenerate and sustain their intensities of self-command and motivation. By now, you ought to understand the theory of why motivation is so crucial! Without a thrust behind you, you might decide not to move but rather remain stagnant in the same place indefinitely till it's too late. Personally, I've exposed the secrets to unlocking this self-induced, self-generating drive that's perpetually renewing and sustaining, and I'm here to share this knowledge with you. This rechargeable origin of motivation has helped me accomplish great success in life! I've accomplished most of my sales targets, personal objectives and goals and am thought an entrepreneurial success nowadays. This motivation is the key to success! Without it, the challenges and obstructions soon become too much for you to address and you'll slowly lose faith and hope in your cause. You'll find excuses not to continue and stay status quo. Individuals quit because they feel weary and, as they see no hope. But with an unceasing flow of self-generating motivation inside you, you'll be able to overcome all obstructions and challenges that life throws at you. The chief difference between a winner and a failure, is that the former is able to promptly renew their confidence and drive; and do so quickly enough so they're ever-ready to solve any issue, overcome their own insecurities, disbelief and make the forfeitures they have to in order to move on. Without quick, readily renewable confidence and motivation, it's likely they lose sight of their goal just as swiftly and call it quits.

Table of Contents Introductory . 4 Chapter 1: Fashion Tips For Women . 6 Chapter 2: Clothing Tips for Men 8 Chapter 3: Clothing Your Children .. 10 Chapter 4: Choosing The Right Jeans For Your Body Type .. 12 Chapter 5: Lingerie . 15 Chapter 6: How to Wear a Mini Skirt .. 17 Chapter 7: The Basic T-Shirt .. 19 Chapter 8: What Women Should Wear At Office .. 21 Chapter 9: Standards of Looking Great . 23 Sample Content Preview Chapter 3: Clothing Your Children It is lovely to see well-dressed children particularly small children who can look cute and fashionable at the same time. Babies have no say in what we dress them up in so we can be as flamboyant or simplistic as we like! Specialist shops are in abundance nowadays with prices ranging from sensible to the ridiculous. A small child has no concept of wearing designer clothes only the parent. Whether the clothes be cheap and cheerful or expensive and chic, babies and toddlers will still make a mess while eating, crawling and generally doing things small children do! No matter how much or how little you spend, clothes still need to be practical. For anyone who has had the pleasure of dressing a wriggling baby or toddler, the buttons and zips definitely need to be in the right places. Time is limited when dressing or undressing your child so fiddly buttons and badly positioned zips and ties are a definite no! Easy access via poppers especially in baby’s trousers is an excellent invention. Just think how much time it takes to put kicking legs into a pair of trousers! Babies grow at an incredible rate so one doesn’t have to worry much about clothes being worn out, they tend to be outgrown and still in beautiful condition. This is great if you are possibly going to have more children or have someone with a smaller baby to pass clothes on to. Definitely a money saver if you are on the receiving end of another parent’s generosity. Toddlers are wonderful little people who you can still dress to look cute – until they suddenly start to become independent and pick their own clothes. When they are at this stage you can forget looking stylish and fashionable, toddlers tend not to have any color co-ordination or dress sense – be warned! Early school years can be really simple, as most of the time the child will spend wearing a school uniform. Clothing your child is easier though it can be expensive depending on where you buy the uniform. Most of us buy at least a size bigger blazer or trousers so that the child ‘can grow into them’, this can cause embarrassment to our children. Be diplomatic and not too enthusiastic about your child’s growing abilities. The wonderful teenage years! – A clothing nightmare. Just when you thought that purchasing a school uniform was simple you find out to the contrary. Your teenager suddenly must have designer named shoes, trainers, trousers – whatever they wear has to have the latest logo emblazoned on the front or back. Buying labels and sewing them on won’t work, teenagers may be difficult but they are not easily fooled. At the end of the day, buy what you can afford, make sure the clothes are reasonable hard wearing and put together properly. Dressing smaller children should be practical, it seems silly putting a pretty dress on a crawling baby as they will probably come to a standstill if they keep putting their knees onto the dress! As to dressing teenagers, well that is another matter, birthdays and Christmas come in handy for purchasing expensive clothes or trainers as presents, this can often be a good compromise. Trends chop and change like the wind for teenagers so while your child is small enjoy dressing them up in colorful tasteful clothes that you have chosen, they at least won’t worry about losing their street cred! Chapter 4: Choosing The Right Jeans For Your Body Type High on the list of frustrating things people do because they feel they have to is jeans shopping. Shopping for a pair of comfortable chinos would be easier, but it would not meet that irresistible need to have a stylish well-fitting pair of jeans ready to go at a moment’s notice. If you are like most people, there are several pairs of jeans in your closet that almost never see the light of day. They may have looked right in the store, but at home they just don’t make the cut over the one pair in the closet that actually fits and feels just right. Just about all frustrated shoppers have thoughts on the matter of how to buy the right pair of jeans. Only a few ideas, however, are really worth considering given subtle variations of body types that a pair of jeans needs to fit. Fit the body type Although it is fairly simplistic to say that there are only five body types, it is the easiest way to narrow down the hundreds that could be given. Consider these groupings: short-wasted, long torso, plus-size, wide hips, slim and petite. There are of course variations in between. For a short-waste consider lower fitting hip hugger jeans. These will tend to elongate the upper body. For a long torso body type, go for a pair of jeans that has a defined waist. This goes in the opposite direction of the short waist person. Plus size people need to work with balancing the hips. To do this, look for a flare at the bottom of the leg. This will balance out the hips. Also, large pockets close together will help. A petite person should consider a straight leg pair of jeans that may be a bit baggier then normal. This will cast a taller silhouette. Age appropriate jeans Unless you look like Goldie Hawn when she was in her 20’s and 30’s certain areas of the body have moved and your attitude has changed. Make yourself understand that the days of the torn knee and low-rise jeans are gone. This is not necessarily a bad thing because it gives you quite a few options with regard to style and fit. Where are you going? The perfect fit means differing things for differing uses. Jeans at a casual party require a differing fit then if you might be wearing them on a casual Friday. Consider a stiffer leg if you are going to a function that isn’t quite a picnic but not a slack sort of function. A straight leg will work for people with a narrow waist or short legs, and if your waste isn’t quite as narrow as it once was go with darker colors. Darker colors cover up a host of body imperfections. Casual Fridays call for a dark jean and a defined waste. Anybody can wear this type of jean no matter the body type, but if you are plus-sized or petite add the rules above. The real trick to fitting your style and body type, in this instance, is to find a pair of straight leg jeans you are comfortable with and buy two pair. Buy one pair for flats and one for heels.

Table of Contents Introductory . 4 Chapter 1: Classic Cars Focus .. 5 Chapter 2: 3 American Performance Cars .. 6 Chapter 3: A Brief History Of Porsches 9 Chapter 4: Antique Car Parts . 11 Chapter 5: Classic Cars That Last . 13 Chapter 6: Classic Cars: How to Choose the Perfect Color .. 15 Chapter 7: Helpful Car Buying Tips . 17 Chapter 8: How To Transport Your Classic Car .. 19 Chapter 9: The History of Hubcaps . 21 Sample Content Preview Chapter 2: 3 American Performance Cars Bear with me as I step back in time to formulate what I believe are three terrific American built performance cars: the Ford Mustang, the Dodge Challenger, and the Chevrolet Camaro. Currently, only the Mustang is in production with the Challenger coming back by 2009. GM hasn’t committed to building the Camaro just yet, but the company is likely to make a decision in favor of the car and its sibling, the Pontiac Firebird, by this summer. So, what is it about American performance cars that set them apart from the rest? In one word: muscle. Read on as I compare and contrast these three vehicles and share with you my feeble attempts to explain the culture behind the cars. So, you think I forgot the Chevy Corvette and Dodge Viper when talking about performance cars? No, I did not. Both models are performance cars as well as race cars. On the other hand, the Mustang, Challenger, and Camaro are mass produced performance cars with muscle. There is a difference in the way a typical race car handles, rides, and performs vs. a muscle car. Typically, a muscle car was a coupe version of some of the larger cars that were pervasive on U.S. highways in the 1960s and 1970s. The Mustang and Camaro, however, were designed separately [although they both heavily borrowed parts from other models] and these “pony” cars were a category all to themselves. For comparison’s sake, they join the Dodge Challenger, a performance version of Mopar cars of its time. All three were compared by critics of that time and all three will once again be compared in a few years when production has been ramped up. Ford Mustang Step back in time with me to April 1964 to an era when America was heavily involved in the space race, Lyndon Johnson was president, and General Motors ruled autodom. Ford, for its part, had been nipping at GM’s heels for years, but the failed Edsels of the late 1950s had cost the company dearly. Still, it was the time of the New York World’s Fair and Ford used the fair and television technology to promote its newest offering, the Mustang. A 2+2 coupe borrowing parts from the Fairlane and Falcon, the 1964 ½ model was the first one sold and is widely credited with being the best introduction of a new vehicle ever. With a V6 engine standard and V8 optional, the all new Mustang quickly broke sales records and has been a hot seller ever since. Indeed, with the introduction of the “retro” look Mustang in 2005, the car once again has spawned interest in the muscle car segment as both DaimlerChrysler and General Motors craft competing models of their own. Dodge Challenger After the success of earlier muscle cars including the Dodge Charger and Plymouth ‘Cuda, the Dodge Challenger was launched as a 1970 model. The car borrowed heavily from the ‘Cuda although the sheet metal was somewhat different and the wheelbase was stretched by a couple of inches. Because the muscle car era was in decline at the time of its introduction, the Challenger lasted only five model years before it was cancelled. The concept Challenger currently on display at many auto shows is based on the 1970 design and is the talk of message boards and blogs across the nation. Look for Hemi powered engines as being favored by many owners; the car is likely to share some technology with the current Magnum wagon and Charger sedan. Chevrolet Camaro GM was asleep at the wheel when the Mustang came out. It took nearly three years before the company could respond and when it did the Camaro and Pontiac Firebird were the result. Although both cars sold well over the years, neither one could match the Mustang’s sales levels and by the time the last cars were sold in 2002, production dropped to a trickle. Still, the end of the Camaro after 35 years has stirred renewed interest in the name and thanks to the retro Mustang, the entire muscle car category is growing once again. Look for a 2010 Camaro to be the first Camaro since 2002; a ragtop version is also being considered. So, just who can be expected to purchase a muscle car these days? People just like me: middle aged men who grew up with the original models. In addition, a whole new generation of younger drivers tired of the “me too” look of so many of the compact cars out there. Muscle cars of today are so much different from earlier era cars as they incorporate the look of the originals while harnessing today’s technology. Thus, fuel savings will be decent without sacrificing performance: a true win-win situation. No, I cannot wait to see a Mustang, Challenger, and Camaro lined up at a traffic light waiting for the light to turn green. A new muscle car era is upon us and for that I am very excited.

Table of Contents Introductory . 4 Chapter 1: A Few Simple Tips to Lose Weight .. 6 Chapter 2: Fat Burning Foods .. 9 Chapter 3: Am I Lazy? .. 11 Chapter 4: Do All Diets Work? .. 14 Chapter 5: A Simple Plan for Weight Loss 16 Chapter 6: Adopting A Low Carb Diet . 19 Chapter 7: Detox Diets . 22 Sample Content Preview Chapter 3: Am I Lazy? Is the reason that there has been an increase in obesity due to the fact that adults in today’s society are lazy? Are we all just a bunch of lethargic couch potatoes that don’t do anything but sit around and eat all the time? I say no. Instead we are a product of our revolutionary, technological society. I am not saying we can blame technology, rather I am saying that as with our youth, the adults are also a reflection of the society that surrounds them. It isn’t an excuse, but it is a thought I pondered based on my typical day. I get up in the morning, not to the sound of an aggravating buzz, beep, or the blaring of the radio. These alarms would get my blood racing right from the start, but I would hit snooze to stop the insanity. Then it would happen again, and again, the snooze bar. After a few times of this I am would now be late for work, rush to the shower if I even had time, rush to the car, and speed off to work. Not in today’s world. Instead, I wake to the soothing sound of the ocean on my Homeric’s radio and slowly wake peacefully. No blood pumping, no increased heart rate. I just have a nice and slow, easy awakening. Next, I head to the shower where I put turn on my shower CD player and listen to something that I enjoy while I take my time letting the water almost run cold. During my toweling, off and getting dressed period of the morning, I can hear my coffee being made on the coffee maker that is set to make me a cup every morning with me not having to do a thing. While I sit and drink my coffee pondering the day ahead of me, I notice that it is almost gone, so I gently push a button on my key ring that starts my car and gets it nice and warm for me before I even get to it. I can then take my leisurely stroll to my car, get in, and have a nice peaceful drive to work (barring any unforeseen road rage). Nothing like before when I had to run to my car because I was late most of the time due to the annoyance of my alarm or run because it was cold and then get in and shake and shiver for 10 minutes until it warmed up. Once at work I find myself taking out my PDA and seeing what is on my agenda for the day. Nope, no more flipping through pages of my pocket calendar or scheduler. My work day is simple and uneventful, but instead of having to run back and forth through the office to get messages to everyone, I can now simply send an interoffice email with the push of a button. When it is time to leave, I again start my car from my office and drive home. Arriving at home, I put in a microwave dinner that doesn’t have to be chopped up, cut up, stirred, blended, kneaded, poked, or even prodded. Push a few buttons and five minutes later I am sitting in front of the TV watching the shows I recorded on my cable’s digital recorder and eating my five-minute, nuked meal. Would I have done this in the past? The answer is no, because I would have had to physically make something to eat, and there wouldn’t be anything on TV worth watching, so I would eat and go do something like yard work, clean the house, play with the kids, whatever, just something else to occupy the time. Oops, while I was eating, I got some crumbs on the floor and then dropped some more on the way back to the kitchen. Oh well, I will just push the button on my robot vacuum cleaner and let it clean the whole floor as it is preprogrammed to do. Finally, my day is coming to an end and instead of doing something really constructive before I go to bed, I can’t resist the opportunity to surf the Internet for a little while, maybe chat to some friends or relatives, and check my email. Besides, I have to plug in my PDA to the computer anyway. Now my lazy or technologically dysfunctional day is complete. This whole story brings me back to my question that started the whole thing. Am I lazy or am I just a product of my environment. It is this author’s opinion that I am both. Years ago, even the simple things like making the dinner would be exercise, but now it is too easy because it is done for you in a box. Everything today is easy and most adults are on the heavy side, because things are easier and don’t take as much energy. That doesn’t mean we in society are lazy, it means we don’t have to exert ourselves as much to accomplish the everyday routines that are needed to complete the day. However, I could stop by the gym on my way home, or go for a walk after dinner, so I am also lazy too. The Internet just pulls me in night after night and I can’t seem to make myself do anything else after dinner. Shame on your technology for holding that gun to my head. Dieting and Weight Loss Chapter 4: Do All Diets Work? Have you lost weight in the past only to regain it a short time later? Have you followed every diet including Atkins, South Beach, the Drinking Man's diet, the Peanut Butter diet, or even the Chocolate Diet? All of these diets work, and none of them work, meaning you can and probably do lose weight on any of them, but you won't keep it off. Why not? Because the day will come when the diet is over and you're right back to your regular routine; the same routine that got you fat in the first place. In the past diets carried a warning not to stay on them longer than the prescribed period; usually two weeks, some a mere three days. Today's popular diets are attempting to style themselves as lifestyle choices, but this isn't working either. People want to be able to eat a sandwich now and then. They want the burger and the bun! Strive for balance choosing foods you prefer, and you'll have a better chance at lasting weight loss success. Small Changes: Big Answer to Weight Loss Blues Start today, and work one day at a time making one or two small changes such as switching to the calorie-free soft drinks then weaning yourself down to two or less a day (if you drink more than that now of course). Changes don't have to be drastic. In fact, trying to make drastic changes in your lifestyle never works because while you may be happy in the beginning, you slowly grow miserable toward the end. In fact, that's the problem right there: you anticipate an end.

Table of Contents Introductory . 4 Chapter 1: Entrepreneurs Benefits of a Home Based Business.. 5 Chapter 2: Entrepreneurs Attributes for a Successful Business 7 Chapter 3: Entrepreneur Opportunities from the Beginning . 9 Chapter 4: Some Important Entrepreneurial Attributes .. 11 Chapter 5: Teen Entrepreneurs: Be your own Boss! 13 Chapter 6: Healthy Life and Releasing Stress for the Entrepreneur 15 Chapter 7: Different Business Opportunities for Entrepreneurs .. 17 Chapter 8: Fundamental Factors of Famous Entrepreneurs 19 Chapter 9: Some Beneficial Idea for Your Future Business . 21 Sample Content Preview Chapter 2: Entrepreneurs Attributes for a Successful Business Many entrepreneurs are running business successfully because of their positive attributes that help them in their success. When mostly successful entrepreneur is asked about their secrets of success they would result to their attitude. There is not exactly a secret except to have positive attribute to get business functioning. The definition of business has altered in thinking and in stage all during the years. With the help of advanced technology, we are relishing now days. Computers are the technology and are all around us. Computers are Internet provides us freedom for email and web services or web pages. The telephone system has also shown great improvement, it has changed according to time. Now days there are facility of fax, voice mails and cell phones. These technologies prove to beneficial and are substances which keep the flow of business smooth. But positive attributes in a person are important factors which cannot be ignored. These positive traits help a business make successful entrepreneurial potential by all way. Those who are jumping in the Entrepreneur must note some of the points. These to be entrepreneurs ought to recognize their goals. One must set the goals at very initial stage of a person. In the early age a youngster need to be matched with discipline and providing background to their future goals. Parents and educators are the factors which influence these positive traits. Those who can't afford to buy something through parents believe in themselves and work on it according to their methods. Decision making rests in hand of a entrepreneur so he should be a responsible person for it. Once you are set with goal a duty of person is to struggle hard and learn the technique of organization, discipline and risk taking. Those who are entering in field of entrepreneurship a person should evaluate his strengths and weaknesses. A person must not be over confident with things. There is risk and fear in this business industry. Entrepreneur should have skills for dealing with different opportunities. New comers and old comers must keep on searching for chances and theories that will work ideally in today competitive business. Once you get the opportunity and have found it, you should jump into it and grab the chance to get best of it. There is usually competition found in business and cannot be drawn back. But the success is evaluated by recognition and manifestation of the determined goals. Entrepreneurial should know effectively to deal and cover every small thins including finance and budget. They should be able to control outflow and inflow of finances. Going through fun in any enterprise is important for a successful entrepreneur. Entrepreneurs are aware of the time when need to get help from others. There is no super person who does not need help from other. Everyone in this world needs help of others to run their business. Chapter 3: Entrepreneur Opportunities from the Beginning Not everyone can be a good Entrepreneur. If you want to know that you are a successful entrepreneur or not you should ask yourself. Before implying any ideas on business, you should think long and hard, decide if these things are possible or not. Would your ideas bring business and returns good revenues in business? For being an entrepreneur of business, you should have passion for starting own and maintaining the business. There are many risks involved in these business, you have to ready for it. Representing as an entrepreneur can change your life. You always have to be prepared for different circumstances throughout the business. There are some particular attributes that every entrepreneur must have or should develop on his own. These admit persistence, hard work, independence, belief in oneself, dedication and loyalty towards the quality and success. There are many more characters for a perfect and successful entrepreneur. If you have these qualities in you, then your procedure follows to what sort of business you would establish and poses. There are thousands of chances available for the beginning of an entrepreneur. There are wide range of choices, you should choose one in which you are going to engage yourself. You would find usually two types of approaches while finding appropriate entrepreneur chance for yourself. One traditional approach is listening to your heart or bends towards your passion. When following this first approach you need to do systematic and organized process in order to continue. It takes up careful projecting thorough explore of the market, understand a need and making the product or service to satisfy and meet that need. You have to decide in which field you are most concerned about. After that you can now enter into it by researching the pros and cons of that industry. You should also explore the different business found within that sector. Once you are done with this process, the next step follow is to survey if there is any unfulfilled demand in form of merchandise, services, costs, etc. Therefore, you can proceed to analyze the rival and assuring how their business example works. You can make the beginning by building your preliminary business plan. You should be aware and have done market research for it. After researching you should see the market potential for the business you opt for. Revise and re assess the business plan and decide who can assist you in providing finance for your business. When following second approach for choosing right type of entrepreneur opportunity, you should follow behind your passion and the finance would be coming in some way. This involves risk and it can be attained by doing discovering and keen observations. You should look around you for different product and services to meet your needs. One type of approach for business is called imitation. This helps you in simply find the business model and copy in other area of market. You can get support of franchises for your business models.

Table of Contents Introduction .. 3 Chapter 1 --- Getting Started 4 Overview ... 4 Set Goals ... 5 Know Your Product ..... 5 Chapter 2 --- Review the Business .... 6 Getting the Product to Market ..... 7 Know Your Competition & Your Consumer .... 7 Chapter 3 --- Do Comparative Studies .... 8 Look at more than One Year .. 8 Chapter 4 --- Research Methods 9 Primary Research 10 Secondary Research . 11 Chapter 5 --- Writing the Business Review . 11 What is Good? What is Bad? 12 Is Your Company Working Together? ..... 12 How Will Your Company Market? .... 12 Where is Your Business Going? .. 13 Chapter 6 --- Check Your Product and the Market . 13 Identify Company Goals . 13 Your Company .... 14 Company Organization ... 14 Sales Data and Trends .... 15 Chapter 7 --- Consumer Trends 16 Consumer Activity .... 16 Population Factors .... 17 Regional Factors . 17 Technological Factors ..... 18 Media Factors ..... 18 Chapter 8 --- Distribution ... 19 Retail Trends . 19 Distribution and Geography . 19 Chapter 9 --- Marketing and Pricing ..... 20 Pricing the Product ... 21 Is Your Product Elastic? .. 21 Chapter 10 --- Know Your Competition 21 Key Information .. 22 Marketing Analysis ... 22 Chapter 11 --- Moving Forward 23 Sales Objectives .. 23 Influences on Sales Objectives ... 25 Chapter 12 --- Defining Your Market .... 27 Identify Your Target Demographic ... 27 Separate Your Target Markets ... 27 Main Target Market.. 28 Secondary Markets ... 28 Further Segmentation .... 28 Know the Demand .... 29 Chapter 13 --- Positioning Your Product..... 30 What Positioning Means 30 Is Positioning Important? ..... 30 Chapter 14 --- Marketing Strategy . 31 Naming Strategy . 32 Competition Strategy ..... 32 Product Strategy . 33 Packaging Strategy ... 33 Pricing Strategy ... 34 Advertising Strategy . 34 Chapter 15 --- The Importance of Naming and Packaging . 34 Naming ... 35 Packaging 36 Chapter 16 --- Putting the Plan into Action 36 Making the Implementation of Your Plan a Success 37 Stay on Top of the Plan .. 37 Chapter 17 --- Evaluation .... 38 General Evaluation ... 38 Comparing Sales . 39 More Research ... 39 Follow the Plan ... 40 Sample Content Preview Chapter 2 --- Review the Business To make things easier when you start to review your business make your self an outline that includes all the areas that you want to study. By making an outline you will be able to make sure that your business review will remain focused on topics that you feel are important to the success of you company. Topics that you should include in the outline are a summery of what your company excels at and what it needs to improve on. You should then follow with a complete look at what your company stands for, its goals and objectives. This section will also include topics such as the items that are similar to your product that are targeted to the same demographic that you are looking to market to. Make sure that you include a review of sales trends in different areas across the country. Are the sales seasonal? Are there different areas of the country where you product will be more in demand? How does your product stack up against your competitor’s product? Getting the Product to Market Your outline must include a comprehensive study of how to get your product to consumers. Take a good look at different types of distribution methods, what it will take to get your product to different areas of the country. Packaging should also be reviewed. What type of packaging will make your product more appealing to your target demographic? How much space will your product take up on store selves? Is your product going to be marketed to consumers or to businesses? These are the type of questions that you need to be able to answer in order to make your outline complete. When you are thinking about how to get your product to market, one of the most important steps is to figure out what the price of the product is going to be. To make sure that your pricing is competitive you need to review what your competitors are charging for products. You need to know if your product is inelastic or elastic with the economy and all the production and administrative costs that go into making the product. Know Your Competition & Your Consumer In addition to pricing and distribution, you need to have an in depth study of your competition included in your outline. You have to know what share of the market they have. How they are marketing their product. Do they advertise on television? On the radio? What about online? Are they known to have good or bad customer service? As well as knowing your company’s strengths and weaknesses, it is important to know the same things about all your competitors. In order to have a successful marketing campaign you must be able to identify and market directly to your target demographic. Having an intricate knowledge of your product should allow you to identify your target demographic by certain factors. These factors should include their age, gender, education level, job, income level, the size of their household, and where they live in the country. You need to know if consumers of this type of product have loyalty to one brand or are they willing to try new brands that appear on the market. Chapter 3 --- Do Comparative Studies To get an accurate idea of the competitive market that you want to enter it is important to have points of reference that you can examine. The best way to do this is to do some comparative studies about your industry as well as your competition. For the best results, it is useful to include five years of information because this will allow your study to be more accurate and give you a better understanding of recent trends in the industry. Look at more than One Year By including five years worth of data in your studies, you can avoid pitfalls in your review. This will exclude one-year trends that might show a high spike in sales of a product or that show a product that sales are somewhat stagnant. Five years worth of data will give you a better idea of the trends that are happening in your industry and give you a clear impression of where the industry is going in the years to come. In addition to your industry, look at a five year trend of your target demographic. You need to know if the same demographic has been buying the product for the last five years or has it been changing. If it has been changing, why has it been changing? Have consumers purchased more than one of the product? If so, was it from the same manufacturer or have they decided on a different company? Was price a factor in the decision to purchase one product from another? It is important for you to know what is influencing your target demographic to purchase a like product so you can design your marketing campaign accordingly. Be sure to include a study of your competition in the five-year study. By studying your competition you will have a better understanding of the industry. Is the department that makes the product that you will be competing against expanding or contracting? What percentage of the market do they have? Does your competitor market the product locally or across the country? Have their sales gone up, down, or remained consistent over the past five years? Knowing this information will give you a better idea of how to break into the market. Where the areas of the industry you can exploit are and if there has been any increase in the number of businesses trying to break into the industry. If the industry has become saturated with businesses trying to break into it, it is better to find out now than when you and your company have more time and money invested.