Table of Contents Forward Chapter 1: Ten actions Chapter 2: What is Worry? Chapter 3: Reduce Worry Chapter 4: Recognizing Worry is Within Yourself Chapter 5: 15 Things That You Can Do Without Worry Chapter 6: What Worry Can Do Chapter 7: Beating Financial Worries Chapter 8: Using Yoga Wrapping Up Sample Content Preview Chapter 2: What Is Worry “Worry turns a small thing a big shadow” The Dictionary gives us the following definition: To feel uneasy or concerned about something; be troubled. Worry is that sense of fear that can overcome you in relation to your work or an illness or other situations. A few individuals even suffer from panic attacks where their level of worry is so high that it's debilitating. We worry about the future believing that we are totally helpless as to influencing what will happen next in our lives. I have come to trust that we are not helpless in every aspect of our lives. Worry (or anxiety) is normal in life Too much worry is harmful The primary form of worry is the sense of vulnerability and powerlessness. What Is Worry? “Worry turns a small thing a big shadow” The Dictionary gives us the following definition: To feel uneasy or concerned about something; be troubled. Worry is that sense of fear that can overcome you in relation to your work or an illness or other situations. A few individuals even suffer from panic attacks where their level of worry is so high that it's debilitating. We worry about the future believing that we are totally helpless as to influencing what will happen next in our lives. I have come to trust that we're not helpless in every aspect of our lives. In most cases, we worry about matters that have not happened or something that we imagine will occur. Worrying has a tendency to lead our imagination in the negative direction. We typically do not worry about stuff that is beneficial to us or gives pleasure; we worry about things that we think will hurt us in one way or another. - Worry is normal in life - A great deal worry is harmful - The primary form of worry is the sense of vulnerability and powerlessness. - A worrying individual thinks that these times of worry are triggered by things that happen in day-to-day life and is not controllable by us. - Many individuals worry because of a loss of faith in something. - “What ifs” can lead to a mess of worries. Worry can take many forms. For the most part a little worry is normal. Anxiety is the body’s natural response to threat. It sets us UP for fight or flight. All the same, if the energy made available by worry is not used then it starts to build up causing harm in the end. Worry affects several things. When we worry, our body begins to pump out a range of chemicals (such as adrenaline) that increase the flow of blood and oxygen to your brain and skeletal muscles. Your blood also clots quicker, ready to fix any injuries you sustain in your “fight or flight”. Your body certainly goes through changes when we worry. You can probably hear your heart pounding stronger or perhaps even sweat starting to form. You might be able to feel the anxiety rise in yourself, which causes you to shake or become agitated. These are all effects of worry and stress. Naturally, if this happens often and there really is not fighting or running away to use the energy and resources that the body provides then issues will occur over a time. You may be all keyed up with nothing to fight or flee and no way to turn off the tension chemicals. You become a time bomb that is not allowed to explode-consequently, you may implode. If this happens often, it can have a dangerous effect on your health. Every system in your body is affected by worry. Besides raising blood pressure and increasing blood clotting, worry can prompt your liver to produce more cholesterol, all of which can raise your risk of heart attack and stroke. Muscle stress can produce headaches, back pain, and other body aches. Worry can also trigger an increase in stomach acid and either slow or speed up muscle contractions in your intestines, which can lead to stomach aches, constipation, diarrhea, gas or heartburn. Worry can affect your skin as well. It can affect your respiratory system and aggravate asthma. Growing evidence even proposes that chronic worry can compromise your immune system, making you more vulnerable to bacteria, viruses, and perhaps even cancer .there's one thing that worrying does not do. It does not make the situation better. Therefore, we should find an alternative to worrying so that we have less worry and stress in our lives. Chapter 3: Reduce Worry Luckily, there are methods that you are able to learn and practice that can be valuable for decreasing worry. However, because worrying is a habit that has been well practiced, you should recognize that it will take frequent practice to cut back the habit of worrying. The more the strategies are rehearsed, the stronger the new habit becomes and the weaker the old habit of worry becomes. This will take some drive in the beginning. In addition, it is crucial to recognize that what works for one person might not work for another. Because each individual is unique, the way in which he or she worries, and the best ways for that individual to learn to cut down his or her worrying, may vary. The most effective way to decrease worry is to select a technique and rehearse it. If after a couple of weeks of conscientious practice you do not notice a decline in your worrying, it is sensible to shift to another technique and to rehearse that for a while. The important point is to try a technique before deserting it, and to recognize that while some techniques work well for some cases of worrying, other people might be better for other type worrying. You are able to try combining techniques until you find which combination works best for you How to Reduce Worry Luckily, there are methods that you are able to learn and practice that can be valuable for decreasing worry. However, because worrying is a habit that has been well practiced, you should recognize that it will take frequent practice to cut back the habit of worrying. The more the strategies are rehearsed, the stronger the new habit becomes and the weaker the old habit of worry becomes. This will take some drive in the beginning. In addition, it is crucial to recognize that what works for one person might not work for another. Because each individual is unique, the way in which he or she worries, and the best ways for that individual to learn to cut down his or her worrying, may vary. The most effective way to decrease worry is to select a technique and rehearse it. If after a couple of weeks of conscientious practice you do not notice a decline in your worrying, it is sensible to shift to another technique and to rehearse that for a while. The important point is to give a technique a good try before deserting it, and to recognize that while some techniques work well for some cases of worrying, other people might be better for other types of worrying. You are able to try combining techniques until you find which combination works best for you.

Table of Contents Foreword Chapter 1: Communication Basics Chapter 2: You Must First Understand Yourself And Your Message Chapter 3: Learn To Use Terms That Invoke Emotions Chapter 4: Pay Attention To Body Language Chapter 5: Learn To Use Terms That Spark Interest Chapter 6: The Benefits Of Presenting Your Message In 1 Minute Wrapping Up Sample Content Preview Chapter 2: You Must First Understand Yourself And Your Message Problems usually arise when information dispersed is not really understood by the individual doing the dispercement exercise. This has a lot of negative connotations to it as the said information content may not be dispersed as it was first designed to represent. Here in lies the problem of good communication that is faced by any level in society, which more often than not, results miscommunication or misinterpretation of the said information. Understanding There are three main components of communication, which affects the overall understanding of what is being communicated. These would include the verbal, nonverbal and paraverbal platforms used. The following are some tips on how to ensure the information is first thoroughly understood by the presenter before it is presented to others: • By understanding the content of the message intended to be shared with others the individual presenting the message will ideally utilize either all three of the communications components, or at the very least two components at any given time. This will allow the recipient of the message the opportunity to fully grasp, both the content and its impact meant to be made through the communication session. • When the content of the message is completely understood by the individual, he or she will be able to design or choose the suitable verbal, paraverbal or nonverbal messaging style that would effectively get the message across to the receiving party. Without this initial understanding factor, the individual would be hard pressed to make the presentation of the message impactful enough to get the desired results. • Another important effect that is desired from thoroughly understanding the message content before presenting it, is that the consistency in the message itself will be presented in a way that is less confusing and inconsistent according to the perception of the recipient. Chapter 3: Learn To Use Terms That Invoke Emotions For most, the effective impacts desired out of a communicating exercise, comes from the importance of being able to invoke some level of emotion both from the presenter and the listener. If the communication is well designed, with this important aspect dominantly featured, then the eventual results of the said communication exercise will bring forth the desired effects. Emotions Learning how to identify and include terms in the speech pattern and body language will be very useful when trying to focus in invoking some sort of emotion from all involved. Using appropriate trigger works and phrases is one way of achieving this emotional impact. “Painting” a picture with the choice of words used is the main idea behind the emotion invoking communication technique. This is very important for the presenter who is focused on making the desired impact on the listener in order to get the results intended. However it should be also noted that the use of invoking emotions can be something that causes the opposite of the intended impact meant. Therefore it is very important to identify beforehand the emotions that are being sought after, through the communication exercise, so that the words chosen will rightly describe the actual content of the message intended to be divulged. The following are some recommendations as to the best use of words that will ideally invoke emotions: • Using descriptive words and visual words to make it easy for the listener to “see” the picture in the mind’s eye would be one way of invoking the desired emotions. • Using smiles and metaphors is another effective way of invoking the desired emotions into the content of the message to make it more impactful. • There are also actual words that can be used to invoke strong emotions both in the presentation material and in the overall content intention. Chapter 4: Pay Attention To Body Language Having the general gist of the message being lost in translation is especially possible when the body language used does not in any way reflect the actual message content intended for the listener. Therefore it is very important to ensure the appropriate body language is chosen and used to match whatever is being communicated. This is one of the most effective ways of reinforcing the message being communicated. What Are They Saying Whether it is for the intention of making a good first impression or for the intention of making a powerful and impacting presentation, the body language that accompanies the communication has to be spot on; otherwise the desired results will most certainly not be achieved. Factors such as posture, firm handshakes, eye contact, fidgeting, animated movements, sitting positions, voice levels are all different body language tools that deserve a level of attention to ensure the correct use is parallel to the intended message. Paying attention to the body language being shown by the listener will also help the individual identify the level of interest the listener has towards what is being communicated. This is especially useful, as it can help the communicator change topic content, style or words and incorporate the ideal and appropriate body language movements to be used to attract the possible waning attention or even enhance the interested attention of the listener.

Table of Contents Forward Chapter 1: Mindfulness Exercises Chapter 2: Words of Spiritual Encouragement Chapter 3: Day-to-Day Affirmation Chapter 4: Communities Chapter 5: Spiritual Cleansing Chapter 6: Spiritual Thinkings Chapter 7: Forgiving Other People Chapter 8: Attitude of Appreciation Wrapping Up Sample Content Preview Chapter 2: Words of Spiritual Encouragement Studying and listening to spiritual sayings from enlightened people may help you keep your focus steady and your belief strong. They're wonderful companions that you are able to take with you wherever you go. You are able to utilize them on a daily basis. Spiritual development may often be a hard and rocky road. At those times, words of spiritual encouragement may be the perfect thing to help you feel better. The Gift Of Words Wherever you're on your journey, uplifting quotes may make it easier for you to continue on your path. I've been on a spiritual path for over 20 years. I can't count the number of times that I've turned to spiritual sayings to help me restore my faith. They're powerful tools that I turn to over and over again. I'm honored to share some of the wisdom quotes from some of my favorite spiritual teachers. Read these inspirational expressions, savor them, and let them fill your heart with hope. Spiritual Encouragement About Wellness Spiritually, you have always been healthy, only there have been lapses in your knowledge of this. We must forever rid ourselves of the idea that it's the personal man who does the healing. We have to know that it is not I but the Father that dwelleth in me, He doeth the works. Man is not a body bearing a mind; he's a mind operating through a body. Spiritual Encouragement About Personal Might No individual, no place, and no thing has any power over us, for “we” are the only thinkers in our brain. We produce our experiences, our reality and everybody in it. The Law of Pure Potentiality … is centered on the fact that we're, in our essential state, pure consciousness. Pure consciousness is pure capability; it's the field of all possibilities and infinite creative thinking. You are Life – and life is bigger than the way it conveys itself. This means what you are exceeds the way you're living as a human being, what you've achieved and what you intend to achieve. God has given you everything. All is yours, and you know that all you have to do is to reach out your mental hand and take it. Spiritual Encouragement About Abundance You determine your financial flow. Your cash represents your thinking – conscious and subconscious mind. You're your own paymaster, the only paymaster. There's a Divine Mind counterpart for each human need. There's an answer for each issue, substance for each financial requirement, a job for every willing worker. We weren't born to suffer. We were born to live life lovingly, gleefully and to multiply our good. Spiritual Encouragement About Faith God forever works with you when you ask Him to and when you've faith that He is doing so. Then your prayer can't fail. It is God who's changing things and not you. Regardless what the condition, how hard or how impossible you feel it might be, God will see you through. Remember this: want in the heart for anything is God’s sure promise sent in advance to indicate that it's yours already in the limitless realm of supply, and whatever you wish you may have for the taking. Spiritual Encouragement About Love I'm sustained by the Love of God. Love isn’t a payoff we get when we become good. Love is the essence of our being, regardless how we’re acting. It's the power of goodness that's always in us, ready to let us make something more out of it. Love is the equalizing, harmonizing, balancing, adjusting force that's ever at work throughout the universe. Working in these ways, love may do for you what you can't humanly do for yourself. I sincerely hope you've enjoyed these spiritual sayings and I invite you to read them frequently. Chapter 3: Day-to-Day Affirmation Saying a day-to-day affirmation is an excellent way to stay in a state of spiritual wellness. You and I are so bombed with negativity day-after-day. Positive and healing affirmations may help you feel better about your life and more optimistic about your future. Use Affirmations A lot of individuals ask me if saying a daily affirmation on a consistent basis may make a positive difference in their lives. The answer is decidedly YES. What is a day-to-day affirmation? It's a positive idea of something you would like to believe about yourself which you don’t believe today. For example, if you would like to trust that you're confident about your ability to handle yourself in any state of affairs but you don’t believe that today, a great daily affirmation may be – “I'm now confident that I may successfully handle all states of affairs in my life.” We all talk to ourselves each day. A lot of the things we tell ourselves are damaging and limiting. They prevent us from executing things and having things that we truly want in our lives. A positive affirmation begins to get you to alter your ideas about yourself and what is possible in your life. It's essentially a form of positive self-talk that you're utilizing on a steady basis. You're training your mind to think differently about yourself. Affirmation rules of thumb. It is positive - An affirmation has to be positive. If you're shy, you would not say that you are no longer shy. You wish to affirm what do wish, not what you don’t wish. Utilizing healing affirmations like, “I am really comfortable when I am with individuals,” or “I may easily talk to new individuals”, are good example* of affirmations that you may utilize. It is utilized in the present tense – Words of affirmation have to be said in the present tense. You're affirming in the present tense what you would like to believe about yourself in the future. Your subconscious mind takes what you state about yourself literally. If you continually tell yourself “I'm smart and I learn new things easily”, eventually you'll discover that you're able to comprehend fresh ideas easily and without conflict.

Table of Contents Introduction ... 5 Chapter 1: Why Finding Your Purpose Changes Everything 8 Tapping Into Creative Flow 10 Magnetism and Passion . 12 The Journey ... 13 Chapter 2: Injecting Meaning Into Every Day ... 15 Finding More Meaning and Immortality .. 16 Novel, New and Exciting 19 How to Inject the Novel .. 21 Chapter 3: The Science of Awe .. 25 Chapter 4: The Hero’s Journey .. 34 Chapter 5: Other People . 38 The Neurological Impact of Social Interactions .. 40 Altruism and Meaning 42 Chapter 6: What do You Stand for? ... 44 Chapter 7: How to Begin the Journey of Finding Your Purpose . 48 Doing What You Love 49 What Are You ‘Meant’ To Do? 50 Be Completely Honest ... 53 Chapter 8: What if I Don’t Have Just One Passion? And Other Common Problems . 54 Mission Statements and Mood Boards ... 55 Chapter 9: Goal Setting the Right Way . 57 Chapter 10: Knowing Your Priorities . 61 Conclusion .. 63 Sample Content Preview These are different kinds of flow states but they both represent the same thing: being highly focussed and highly engaged with whatever it is that you’re doing and therefore performing your best. And this is actually a highly exhilarating experience. Many people describe it as almost euphoric and enlightening: they feel so switched on and so alive because they’re forgetting all of their worries and all of their concerns for that brief amount of time: it’s almost as if they are in a meditative state. They love the thing they’re doing so much that nothing else seems to matter, at least for a time. And from a neurochemical standpoint, this makes sense too: the brain floods itself with not only focus neurotransmitters (similar to hormones) but also endorphins to make us feel good. And this is also the state you need to be in if you want to be highly successful. Because countless studies show us that great things happen when you’re in flow. It has been suggested that the vast majority of world records have been broken by people who were in flow states at the time. And it has also been suggested that all the most successful start-ups are in flow too. Getting to Flow Getting to this point is all about being highly engaged with what you’re doing and it’s all about loving that thing. Because flow is triggered by the salience network. This is the part of the brain (the anterior cingulate cortex and other connected areas) which tells us what’s important and what we should be focussed on. It does this via the release of dopamine – the ‘reward hormone’ – which our brains produce in anticipation of reward. In other words, dopamine tells us that something is important and that it requires our attention. This directs the salience network – the attention network – toward the relevant brain areas. That in turn ensures that we remain focussed on those things and allows our sense of ‘self’ to fade away. Flow states can occur when we’re in danger. This is why we often enjoy split-second reflexes when we’re snowboarding down the side of a mountain at break-neck speed. When this happens our brain comes alive and says ‘I REALLY need to pay attention to this’. But when you LOVE what you do, the same thing happens. When you love what you do, the brain says ‘I REALLY need to pay attention’. This time it’s because you’re so engaged with that task and so enraptured by it, that nothing else seems to share the same importance. Magnetism and Passion Others can sense this passion and this focus and it sends powerful signals that you are someone highly capable, highly exciting to be around and highly engaging. Have you ever noticed how some people seem to be highly charismatic? Have you ever met someone who you just instantly wanted to like you? Someone who just won you over and was highly persuasive and interesting? These are people we consider to be highly charismatic. And where does charisma come from? Studies show us that charisma is positively correlated with gesticulation: when someone moves around a lot while they talk, when they make lots of hand gestures as they explain someone, when they seem more animated. That’s when they become charismatic, charming and engaging. Why? Because we interpret this as someone being 100% behind what they’re saying. When they move around and gesticulate, their bodylanguage is congruent with what they’re saying. They appear to really believe it! And therefore, they become far more engaging and magnetic. We interpret this as: ‘Well if they seem that excited by what they’re saying, maybe I should listen too!’. This could even be explained by mirror neurons: neurons that fire when we witness someone doing or saying something and the same neurons fire in our own brains as though we were doing that thing. When we see someone come alive with passion and enthusiasm, we literally feel that passion and enthusiasm ourselves to some degree! The Journey And there’s one more BIG reason that life gets so much better when you find your passion or your drive. That is because you’ll this way discover what it is that you’re really want to accomplish, you’ll have a goal and you’ll have an end point. And when you have that, you’ll know precisely what you need to do. You’ll be able to prioritize and you’ll be able to shoot for the stars. The human brain loves challenge, it loves growth and it loves forward momentum. When we feel like we’ve achieved a goal – even a small one – we release neurotransmitters and hormones that make us feel good. And this helps the brain to change shape and grow and develop. But conversely, when we spend every day doing the same thing, it leaves us with no incentive for change. And when you don’t grow, you remain static. And then you decay. This is literally what happens in the brain: if you don’t use your brain to its fullest potential, then it will start to atrophy. It becomes less plastic. And the chemical balance makes us more prone to depression and indifference. Having something we love to do gives us a goal and a purpose. This gives us a trajectory. And this stops every day from feeling the same. It stops every day from being a slog toward… nothing in particular. And simply having that journey makes us so much happier and more fulfilled. It doesn’t even matter if you manage to turn your passion into your career. It doesn’t matter if you ever get acknowledgement for it. Simply HAVING that passion and having a goal and a journey… it puts everything else into perspective and it gives life meaning.

Table of Contents Forward Chapter 1: Mistakes, Personal Experience and Strategies Chapter 2: Viper-The Foundation To Goal Achievement Chapter 3: About Your Goals Chapter 4: Hints On Technique Chapter 5: Writing Self Affirmations Chapter 6: Stay Motivated Chapter 7: Base Your Goals On Your Values Chapter 8: Check Your Progress And Take Action Wrapping Up Sample Content Preview Chapter 2: Viper-The Foundation To Goal Achievement V-I-P-E-R is a 5-step model, which lists the five crucial steps for successful goal accomplishment. These five steps are: • V isualize: Truly visualize the goal • I mplement: Implement techniques to succeed in the goal • P lanning: distinguish plan factors based on the techniques • E xecution: Get moving on the plan and goal • R ecap: evaluate the outcome and future steps VIPER is actually a term that is used for several different things... snakes, cars airplanes...things with power. With VIPER, you’ll discover that it gives you the might to crack even what appeared to be the most difficult goals in the past. Goals you never believed doable will begin coming within your reach, and in a matter of time, subdued. I personally utilize this framework to accomplish my long-run goals and it's worked marvels in achieving my goals. Don't let the simpleness of the model fool you. While these five steps appear very easy by themselves, they're the core of successful goal achievements, particularly for big goals where the ‘What’ and ‘How’ toward accomplishing them becomes subtle. That being stated, VIPER isn't a miracle pill which omits the hard work to accomplish goals. VIPER isn't an elixir which lets you accomplish your goals without hoisting a finger. At the end of the day, you still need to put in the time and energy for your goals. But with VIPER, you'll discover the goal accomplishment to be significantly simpler. Rather than success being a random, hit-or-miss event, it will become a predictable, securable outcome. You'll begin seeing your goals come to fruition and wonder why you fought so long with them in the first place. VIPER You frequently see a lot of other self-help authors expounding different techniques to goal accomplishment. A few discuss how goal accomplishment is all about not shilly-shallying, being motivated, relentless, self-disciplined, ‘just doing it’, etc. At best, these can be fluffy, air-filled techniques for goals. While these tools are crucial to be sure, they don't provide you any insights as to ‘what’ precisely are the central steps required to accomplish your goals. Doggedness and want may take you far, but they may only take you so far without a suitable strategy to hold everything united. You surely can't rely on doggedness and want alone to accomplish your big goals. A smarter, more integrated approach is required instead of simply haphazardly trying different things. What is deficient is a holistic, single system that captures the key crucial steps for successful goal accomplishment. VIPER is an undivided, holistic model that covers all that's to be done in goal accomplishment, from beginning to end. It kickoffs with the visualization of your goal, to beyond your goal, where you recap what you've done and the lessons you are able to follow for the next time. It maps the cardinal steps you need to do for each goal you quest after, and guides you throughout the entire process. Things to recognize about VIPER: 1. Good for any goal. What goals are you going after? Getting a job you love? Slimming down? Increasing hits on your blog? Arranging your business? Bettering your health? Purchasing a new house? Constructing stronger relationships? Regardless what goal you have, VIPER is wholly applicable and relevant. In brief, it may be utilized for literally any goal in the world. If we take the example of constructing a bridge, this is what we'll see with the model: - Visualize: Truly visualize building the bridge - Implement: implement techniques to build a bridge, like overcoming wind resistance, seeing to it the bridge can support its own weight, amidst others - Planning: distinguish plan factors like bridge location , size of team, safeguards, precise sort and number of materials to use in construction, and so forth - Execution: employed workers, secured construction materials, began actual construction of the bridge - Recap: evaluated the final structure. 2. Every step is needed in the success of the goal. They’re separate parts of a system that make it whole. Attempting to omit any of the steps will endanger your chances and level of success. 3. The steps happen in sequence. The steps happen in sequence – implying the first step needs to be complete prior to going to the second, etc. Therefore, every step ought to be specified as precisely as possible prior to moving to the next to preclude disruption and rework. Say for instance, you determine the goal for yourself to drop off 20 lbs. You arrive at a series of techniques and plans. Nevertheless, as you begin dropping off the weight, you discover yourself feeling wore out, unhealthy and appearing weak. You recognize that you don't just want to lose 20 lbs of weight; you really simply want to be fit. Since the cornerstone of the goal is different, this alters the steps, like an expanded focus on training, selecting healthy foods, rather than simply slimming down. The further you are in carrying out the goal and the larger the magnitude of alteration in the initial step, the harder it will be to re-script your plans to reflect the change. Therefore, it's crucial to be stringent with each step of the model. 4. Advancement through the steps represents your goal being evidenced in your mind to physical production. As you begin with the beginning step, it's basically a creation in your brain. As you move through the steps, you're basically taking that virtual creation in your brain and giving it physical form and shape in our world. 5. Better fitted for medium to huge goals. VIPER is a model for attaining your huge goals, which you’ve attempted to accomplish but haven’t succeeded, or you feel are too overpowering for you. If you've little goals, which you're fairly confident about, it may be quicker and more effective to forge ahead and conquer them. Going through each of the five steps requires investing of time and effort, which may not pay off, with modest goals. The bigger the goal, the more essential the role VIPER.

Table of Contents Introductory . 4 Chapter 1: Accounting Principles ..... 5 Chapter 2: Basic Accounting Principles ... 6 Chapter 3: Accounting - All Businesses Need One . 7 Chapter 4: All About Personal Accounting ..... 9 Income: .. 9 Personal Exemptions: .. 9 Standard Deduction: ... 9 Taxable Income: . 10 Chapter 5: Everyday Accounting .... 10 Chapter 6: Online Accounting . 12 Chapter 7: Understanding Accounting Vocabulary ..... 14 Chapter 8: Personal Accounting ..... 17 Chapter 9: Accounting and Accountancy ...... 19 Chapter 10: Accounting For Home Based Businesses . 21 Sample Content Preview Chapter 1: Accounting Principles If everyone involved in the process of accounting followed their own system, or no system at all, there's be no way to truly tell whether a company was profitable or not. Most companies follow what are called generally accepted accounting principles, or GAAP, and there are huge tomes in libraries and bookstores devoted to just this one topic. Unless a company states otherwise, anyone reading a financial statement can make the assumption that company has used GAAP. If GAAP are not the principles used for preparing financial statements, then a business needs to make clear which other form of accounting they're used and are bound to avoid using titles in its financial statements that could mislead the person examining it. GAAP are the gold standard for preparing financial statement. Not disclosing that it has used principles other than GAAP makes a company legally liable for any misleading or misunderstood data. These principles have been fine-tuned over decades and have effectively governed accounting methods and the financial reporting systems of businesses. Different principles have been established for different types of business entities, such for-profit and not-for-profit companies, governments and other enterprises. GAAP are not cut and dried, however. They're guidelines and as such are often open to interpretation. Estimates have to be made at times, and they require good faith efforts towards accuracy. You've surely heard the phrase "creative accounting" and this is when a company pushes the envelope a little (or a lot) to make their business look more profitable than it might actually be. This is also called massaging the numbers. This can get out of control and quickly turn into accounting fraud, which is also called cooking the books. The results of these practices can be devastating and ruin hundreds and thousands of lives, as in the cases of Enron, Rite Aid and others. Chapter 2: Basic Accounting Principles Accounting has been defined as, by Professor of Accounting at the University of Michigan William A Paton as having one basic function: "facilitating the administration of economic activity. This function has two closely related phases: 1) measuring and arraying economic data; and 2) communicating the results of this process to interested parties." As an example, a company's accountants periodically measure the profit and loss for a month, a quarter or a fiscal year and publish these results in a statement of profit and loss that's called an income statement. These statements include elements such as accounts receivable (what's owed to the company) and accounts payable (what the company owes). It can also get pretty complicated with subjects like retained earnings and accelerated depreciation. This at the higher levels of accounting and in the organization. Much of accounting though, is also concerned with basic bookkeeping. This is the process that records every transaction; every bill paid, every dime owed, every dollar and cent spent and accumulated. But the owners of the company, which can be individual owners or millions of shareholders are most concerned with the summaries of these transactions, contained in the financial statement. The financial statement summarizes a company's assets. A value of an asset is what it cost when it was first acquired. The financial statement also records what the sources of the assets were. Some assets are in the form of loans that have to be paid back. Profits are also an asset of the business. In what's called double-entry bookkeeping, the liabilities are also summarized. Obviously, a company wants to show a higher amount of assets to offset the liabilities and show a profit. The management of these two elements is the essence of accounting. There is a system for doing this; not every company or individual can devise their own systems for accounting; the result would be chaos! Chapter 3: Accounting - All Businesses Need One As business becomes more and more global, and complexities continue to emerge, certain fields have gained prominence in today's career market. One of these is accounting. Accounting is a very conceptual career or task, more a question of information handling than any hands-on approach to product development. However, as trends change, accounting is becoming a little more diverse and less just a question of 'crunching numbers'. These days, there are specific kinds of accountants who do separate jobs as part of a given company. There are accountants who monitor spending and resource use; these are called 'audit' accountants. Then there are other professionals who use accounting information to guide procedures and to facilitate decision-making, and these are referred to as 'management' accountants. One could say that while audit accountants are involved in book-keeping history, management accounting is a process of looking to the future to try to foresee events and plan for these in terms of a company's resources. 'Ledgers' and classic ideas of accounting belong more to audit accounting, while management accounting deals directly with the machinery of a firm. Both positions require people skills and analytical skills; both types of accountants need to know how to use computers. Spreadsheet software like Microsoft Excel is popular in keeping accounting information available in a flexible format.

Table of Contents Introductory . 4 Chapter 1: Benefits of Aromatherapy .. 6 Chapter 2: History of Aromatherapy . 8 Chapter 3: Massage Your Way to Better Well Being 10 Chapter 4: The Power of Touch and the Benefit of Scents .. 12 Chapter 5: Relaxing Through an Aromatherapy Bath . 14 Chapter 6: Knowing About Aromatherapy Oils .. 16 Chapter 7: Discovering The Wonders Of Essential Oils . 18 Chapter 8: Aromatherapy Incense .. 20 Sample Content Preview Chapter 1: Benefits of Aromatherapy Aromatherapy, like all new age practices, is riding on to successville. Everyone wants to try some yoga or have a massage with scents that will relax not only your body but also your soul. But along with its increasing popularity is the increasing number of questions about the process. What is it about? What makes it work? Is it safe? Does it really calm the nerves and relax the muscles? Aromatherapy is the practice or use of oil extracts from plants for their medicinal and aromatic benefits in order to improve psychological, spiritual and physical wellbeing. True aromatherapy does not include the use of oils that are only used for fragrance. These are considered unnatural products because they have been tampered with already in the laboratories. Most think that aromatherapy is a new discovery but the truth is, the practice of using essential oils for medicinal and aromatic purposes has been going on for centuries. It started with the Greeks and the Egyptians, who used a crude distillation process to extract oils from the plants and flowers in the area. One o the primary benefits of aromatherapy is in the improvement of a person's psychological and mental state. Aromatherapy, they claim, can help relax the mind and get rid of the everyday stress that people suffer from. It can lighten the mood and alleviate stress symptoms such as feelings of depression, heaviness and sadness. Of course, it cannot cure actual psychological problem. And if you are thinking along these terms, you are in for a disappointment. Aromatherapy only helps to alleviate the surface effects of stress but not the underlying causes and psychological problems. There are also claims that aromatherapy has medicinal purposes and it has but it does not directly cure an illness. It only serves to strengthen the bodies of the person and also calm their fears so that they can better cope with the disease. Aromatherapy can also in easing the feelings of nausea when having an illness. This is especially true with people who are undergoing chemotherapy. Also, aromatherapy can improve one's immune system, which is a big plus in fighting off diseases and illness. Like with the claims with psychological wellbeing, aromatherapy cannot cure a disease. People who claim otherwise should not be trusted. Aromatherapy indirectly helps but it does not directly cure the problem. Another benefit that aromatherapy provides in the improvement in common ailments such as indigestion, acne and other skin problems and also PMS and menstruation. The therapy has been known to help stop dysmenorrhea, a condition wherein a person feels pain in the abdominal area due to menstruation. Essential oils are also used and combined with some hair care formulas because they have been known to keep the hair healthy and shiny. The same goes with skin care. Aromatherapy can also help in coping and dealing with various emotions. In fact, there are special plant extracts that can be used for this very purpose. Anger for instance can be alleviated by Jasmine, Orange, Roman Chamonile, Rose and Ylang Ylang while anxiety can be dealt with extracts from plants such as Bergamot, Geranium, Cedarwood, Mandarin and Lavender. Confidence can be improved with a touch of Cypress, Bay Laurel and Rosemary while depression can be alleviated by Clary Sage, Helichrysum, Neroli, Sandalwood, Frankincense and Mandarin. Chapter 2: History of Aromatherapy In its exact definition, aromatherapy is the process of using volatile plant oils in order to treat not only the physical wellbeing of a person but also his or her psychological and mental health. From decades past, apothecary drawers have been filled with essential oils that have been used in the treatment of diseases and other health problems. In fact, the practice of using oils has been in place for nearly a thousand years. It was however only in the 20th century when the term aromatherapy was used. It started with the Chinese, who are among the first cultures to incorporate the practice into their traditions. They use plant oils and burns incense to help create balance within the body and harmony with nature. Later on, the Egyptians adopted the practice and created an old distiller prototype which extracts cedarwood oil crudely. The oils that they extract from the plant are then sold in markets in their country. There are some that claim that Persia and India were the ones that invented the distillation process but of course nothing has been proven yet. As time passed, the Egyptians started to extract oils from different plants. In addition to cedarwoos, they use clove, nutmeg, cinnamon and myrrh. These oils were also used in the embalming of their dead. In fact, when an Egyptian tomb was opened back in the early 20th century, remains and traces of these plants were seen in some parts of the body. Archaeologists were even able to smell the scent. The Egyptians also used the scents and the oils in some of their rituals, especially those that are spiritual in nature. Some also used the oils as medicines while the women used them as perfumes and cosmetic. In fact, the word perfume is thought to have come from the Latin word fumum, which means smoke. There are claims that men also use fragrance like women but they have an interesting method of doing it. They will place a solid cone of perfume on their heads, which they will gradually melt until the perfume and scent cover their whole bodies. The Greeks also used perfumes but of course everything was credited to the Gods of their mythology. Still the use of plant oils as perfume took a life of its own and soon Megallus made a perfume from myrrh, which is a fatty-oil. His perfume called the Megaleion not only had aromatic benefits, it can also heal wounds and has an anti-inflammatory property towards the skin. It was also the Greeks that established the medicinal purposes of plants. In fact, the father of medicine, Hippocrates, practiced the use of plants for its aromatic and medicinal benefits. Armed with the knowledge that they have gotten from the civilizations of the Egyptians and the Greeks, Roman Discorides wrote a book called De Materia Medica, which essays the different properties of as much as 500 plants. In the 11th century, a process called coiled cooling pipe was invented. This had a large impact on the distillation of essential oils. Avicenna, a Persian, was the one who created the prototype, which allowed steam and vapor from the plant to cool down so that it can be extracted better and faster than other distilling machines. Because of this invention, the focus once again went to the benefits of essential plant oils.

Table of Contents Introductory . 4 Chapter 1: Beginners Guide to Blogging . 7 Chapter 2: Blogging For Money . 10 Chapter 3: Affiliate Marketing and Blogging .. 12 Chapter 4: Effective Blogging 15 Chapter 5: Common Blogging Mistakes . 18 Chapter 6: Essential Blogging Tools 21 Sample Content Preview Chapter 2: Blogging For Money Blogging has become one of the most powerful economic forces on the Internet today. Thousands of speedy hands have taken to entering content into blog fields as a way to earn income or write about their life experiences. From its early beginnings with sites like LiveJournal, blogging for money has become the latest craze. Today, the more popular blogs like jossip.com and Perezhilton generate close to a million dollars each year worth of advertising revenue. Blogging for money can certainly yield this result with tremendous work! Webmasters can make extra money blogging through advertising programs, sponsorships, affiliate programs, merchandising, AdSense, and more. Advertising options for those making money through blogs have been skyrocketing over the past year with the most popular method through contextual ad programs like AdSense that pay-per-click. With targeted ads that reflect your blogs content, consumers are more apt to click. Create a blog with higher paying “keyword ads” ($1.00 a click is common!) and lots of traffic and an extra thousand can be made every month! Discovering income from home blogs also means signing up for affiliate programs. Programs like Commission Junction, Amazon, and ClickBank pair you up with companies who pay commissions for sales through your blogs’ banner ad leads. These products may include soaps, clothing, computer products, and more. All bloggers have complete control over the type of ads appearing on their sites. A third way to make money online blogging is through sponsorships. Highly regarded blogs with thousands of visitors every month can be acclaimed by companies looking to sponsor the blog for advertising space. Although it takes hard work to reach the top, money making opportunities are endless. Remember, there is more room at the top than there is at the bottom! Finally, making money through blogs may mean creating other digital assets to sale to act as secondary income streams. Your blog may complement an e-book or course you’re selling and may double up as a discussion board to retain clients. In addition, bloggers can advertise freely on their sites. Monetizing blogs can happen in many different ways. Many freelance writers find themselves hired by bloggers to come up with dynamic content for their journals. This content serves as sales pitches to the contextual ads that may appear on the site, benefiting both the blogger and the “hired gun.” To start blogging for money, type in blog into any Google search. If you want blogs to pay you instead of launching your own operation, you can do that too. Blogging is an excellent way to earn that side cash. Chapter 3: Affiliate Marketing and Blogging Affiliate marketing is one way in which bloggers utilize their blog to generate revenue. The amount of revenue generated by a blog featuring affiliate marketing links may vary significantly depending on the amount of traffic the blog receives as well as the compensation offered for the affiliate marketing. Affiliate marketing essentially entails creating a link on the blog to another company’s website. The other company then compensates the blog owner according to a previously agreed upon contract. This compensation may be awarded in a number of different ways. The blog owner may be compensated each time the advertisement is served, each time a unique website visitor clicks through the advertisement or each time a blog visitor performs a desired action such as making a purchase or registering with the website. This article will discuss some aspects of affiliate marketing which bloggers should understand including selecting opportunities carefully, maximizing the income potential for these opportunities and understanding the requirements associated with these affiliate marketing opportunities. Selecting Affiliate Marketing Opportunities There is a wide variety of affiliate marketing opportunities available. Many different companies and websites offer affiliate marketing opportunities. In most cases the blog owner simply needs to submit the website address of his blog along with some other basic information for approval. In most cases the company is not likely to reject the application unless the content of the website is deemed to be objectionable or otherwise in conflict of interest with the company’s goals. However, although getting approved to display affiliate links on your website is a rather simple process, this does not mean blog owners should select these affiliate marketing opportunities without discretion. It is a far better idea to carefully select affiliate marketing opportunities with companies who are of interest to the target audience of the blog. A well-focused blog that is reaching a specific target audience should seek to display marketing links directing website traffic to companies which complement the blog without acting as direct competition to the blog. This helps to ensure the blog visitors will not only be interested in the affiliate marketing links and therefore more likely to click on the links but will also help to ensure the blog visitors do not find the affiliate marketing links to be bothersome. Maximizing Affiliate Marketing Opportunities Once blog owners have selected affiliate marketing opportunities it is time to consider how they can maximize the profit generated by these links. There are a couple of critical factors which blog owners should carefully consider to help maximize their profit from affiliate marketing. This includes regularly evaluating the effectiveness of the affiliate links and promoting the blog to maximize traffic.

Table of Contents Introduction 4 Polish & Shine 5 Creating a High Converting Sales Page 9 Provide Automated Support 16 Test Everything 18 Improving Engagement 21 Winning Them Over 28 Conclusion 32 Resources 33 Sample Content Preview Test Everything Split testing is a way of gauging the effectiveness of specific elements on a sales page or within a sales funnel to improve conversion rates. You test ONE element at a time, and run a split testing campaign long enough for both pages to generate an equal number of visitors (or “hits”). You need to get into the habit of split testing your sales pages so that you have a clear idea as to what’s working and what needs tweaking. Just a simple change can significantly increase conversion rates but without testing your copy so that you can determine areas that need strengthening, you won’t know what that change should be. You can literally split test every aspect of your webpage from headlines, pricing, graphics, buttons, layout, color schemes, and more. And you don’t have to just split your sales pages either. You can also split test your email messages, auto responder follow-ups, and even your blog! By split testing your pages you will quickly see just what draws your visitors in and what simply pushes them out to the next website. By analyzing this information, you can make little (or big) changes that will boost conversion and send your profits through the roof! The easiest way to split test your pages is to sign up with https://splittestmonkey.com, which is a powerful tool that takes the grunt-work out of split testing. Split Test Monkey works for everyone. If you’re trying to grow an email list you’ll be able to use Split Test Monkey to boost your subscriber rates and grow your list faster by testing your landing pages, from the lead magnets to the color of your sign-up buttons. If you’re a product vendor, you’ll be able to convert more sales and build bigger profits all hands free by testing sales and upsell pages, headlines, bullet points, pricing and calls to action. And even if you’re a social media marketer, you can use Split Test Monkey to grow your following and boost your social traffic the easy way by testing share button placement/styles, tweaking calls to action, and much more. No matter what results you’re looking for—sales, email opt-ins, etc.—split testing can help you maximize those results. And remember, you don’t have to do it all by hand. Split testing solutions like Split Test Monkey make the job a quick and painless process, handling nearly every aspect of the process for you, while you just sit back and wait for the results! Improving Engagement We just talked about how you can easily improve your sales page and landing page to maximize conversion rates. The next step is to improve your on-site engagement. Why is visitor engagement so important? Visitor engagement is the strongest indicator as to how a potential customer feels about your product or brand. The more you engage with your visitors, the easier it will be to build brand loyalty. And when you do that, customers will buy all your products and devote more time and money to you! They’ll choose you over the competition, and they’ll buy from you again and again. While Chatbots will help to do this as they will provide potential customers with the ability to get help and ask questions about your product, there are other ways to engage with your website visitors to build brand loyalty. Here are just a few powerful strategies that you should be using: Combine Action with Rewards Rewards and incentives such as giveaways, coupons, and bonus products add extra value to a customer’s purchase which will positively impact visitor engagement. One easy way to set up a reward-style program is with www.PerkZilla.com PerkZilla is a smart way of grabbing attention, engaging visitors and boosting clicks and sales just by rewarding customers who take action. I’ve used Perkzilla to build viral social sharing campaigns, generate buzz around upcoming product launches and send tons of targeted traffic to landing pages and blogs. It’s hands down one of the easiest ways to funnel quality subscribers and traffic to any type of website while boosting visitor engagement because you’re simply rewarding visitors for spending time on your site. Offer Time-Sensitive Coupons & Discounts You can also offer special discounts and time-sensitive coupon codes in order to combine the use of urgency with incentive offers. Offer potential customers with a huge upfront discount on your primary product or service and then make up for it through a series of higher priced offers as they work their way through your sales funnel. A low cost, front-end offer is the easiest way to engage visitors and transform them into customers because you’re giving them an opportunity to test out your product and get to know your brand without a lot of upfront cost or investment. Then, as you build trust and brand recognition with these customers you’ll be able to sell them on other higher-priced offers later on. You can do this in a matter of minutes with https://conversiongorilla.com/ Conversion Gorilla makes it easy to sell more products and boost customer engagement by helping you set up time-sensitive offers, coupon codes, discount offers and more. I highly recommend it as it’ll simplify the process and help you get set up in just a few minutes.

Table of Contents Step #1: Study the existing niches supported by Instagram currently 4 Step #2: Select a specific niche5 Step #3: Find Instagram influencers in your niche 6 Step #4: Reverse engineer your niche influencer's content 6 Step #5: Reverse engineer their descriptions 7 Step #6: Post only photos and videos that are of better quality 8 Step #7: Engage with niche influencers 9 Step #8: Put your squeeze page URL in your profile page 10 Sample Content Preview Now, this is where the rubber meets the road. Seriously. This is where your Instagram marketing campaign will succeed or fail. You see, if you post the same stuff that your competitors are posting and there's really nothing qualitatively different from your materials and theirs. You're basically telling the people who are following your tags that they would be better off following the people they are already following. In other words, there's really no incentive for them to follow you instead of somebody else who covers the same niche. You're pretty much generic. You guys are pretty much singing the same tune. Do you see how this works? So you have to come up with something that is qualitatively better, and it must be obvious. People don't have to guess, people don't have to jump through many hoops. There has to be as little mystery as possible. The production quality must stand out. It must actually jump at them. For example, if in your niche, a lot of the pictures are kind of grainy or dark, come up with something with better lighting. Come up with images that are crisp, vivid and more colorful. While you use the same tags and you use the same description style, the quality of the content, in and of itself, will persuade people. Just by looking at your stuff, they can tell that this stuff is so much better than the stuff that they're used to. While this cracks the door open and gets your foot in the door, you need to do this constantly. You can't just post a nice set every once in a while and expect your brand to stand out head and shoulders from your competitors. It doesn't work that way. You have to do this consistently. You have to do it, and do it, and do it. Step #7: Engage with niche influencers The funny thing about social media is that it really all boils down to reputation. And the funny thing about reputation is that it's infectious. Seriously. If you know very influential people, chances are, some of their influence will rub off on you in the eyes of their followers. Let's put it this way, if you were following Lady Gaga, for example, or Justin Bieber, you notice that Justin Bieber and Lady Gaga keeps mentioning Joe Blow. They keep repeating the name Joe Blow because they're giving shout outs to Joe Blow. They're commenting about Joe Blow. You're probably thinking this Joe Blow is probably somebody important enough for me to want to check out. Believe me, a significant fraction of the people following influencers would look up these personalities. And this results in these individuals gaining a certain level of credibility and authority. Use this dynamic to work for you. How do you start the ball rolling? Very simple, give niche influencers a free shout out. You just mention them. And you have to do this repeatedly over an extended period of time. It may seem like you're just basically yelling in the dark, it may seem like there's just this echo chamber, but believe me, it has an effect because over an extended period of time, you will get on their radar. They would start paying attention to this person that just keeps mentioning them and eventually, the power of reciprocity will kick in. What is the power of reciprocity? It's very simple. People are nice to other people who are nice to them. So take the initiative. Take the first step and be nice to them by giving them a free shout out. You have to do this fairly regularly over an extended period of time, but eventually, reciprocity will catch up to you and these people, by simply mentioning you, will lend some of their authority and credibility to you and this might possibly lead to you expanding your audience on Instagram. Step #8: Put your squeeze page URL in your profile page Did you notice that I said squeeze page URL? I did not say homepage, I did not say blog or main page? The reason for this is because of the fact that the vast majority of people that will click on your link are going to be gone for good after they visit your website once. You will really only have one shot at making a good impression. You really only have one chance at getting a bite at the apple. Make it count. This is why you need to lead them to your squeeze page because your squeeze page highlights your value proposition. Your squeeze page also gets them to sign up for your email list. When people are in your email, you get many chances at branding them. You get many chances of interacting with them and possibly converting them. So do yourself a big favor and highlight your squeeze page. That should be the number one thing you're promoting on Instagram. How do you do this? First, you draw a lot of attention to your profile with each post. You basically keep saying to people, "check out my profile, check out my profile." Just keep doing that. Keep hammering it. And then highlight the value of your squeeze page in your photo's descriptions. By doing this, all your content would end up playing up the value of your squeeze page without coming off as spammy. People would see with each post that there's some sort of context that you're creating. It's not like you're coming out of nowhere. If you are able to do this, then the payload of your squeeze page becomes apparent.