Table of Contents Introductory ..... 4 Chapter 1: A Glance At Internet Marketing ......... 5 Chapter 2: A Few Ideas On Internet Marketing .. 7 Chapter 3: Viral Marketing Techniques ..... 9 Chapter 4: Setting Up your Affiliate Marketing System ......... 13 Chapter 5: Affiliate Marketing ....... 15 Chapter 6: Balancing Your Promotions ... 17 Chapter 7: Avoiding Marketing Money Pits ....... 20 Chapter 8: Business Marketing Strategy . 22 Sample Content Preview Chapter 2: A Few Ideas On Internet Marketing Promoting your small business on the internet is crucial in today’s world. The entrepreneur who ignores this gold mine of potential opportunity does so at his or her own peril. There is too much to be gained through marketing on the internet, and little to be lost. If you company is internet based to begin with, this is a no-brainer, of course. But things are rapidly changing on the Web, and those marketing strategies that worked a few years ago may not work as well today. Here are a few things you can do to expose your business to potential new customers that work today, but may not in a few years. SEO. Search engine optimization. For the internet entrepreneur who wants their website to be a success, this is the first step toward ensuring that success. Unless you have unlimited funds with which to advertise your product, this is a step you cannot afford to skip. Optimizing your website is the equivalent of building your brick-and-mortar store in a major shopping district as opposed to halfway down a dirt road with an old rusty sign pointing in the other direction. Its importance cannot be overstated. There are many facets to SEO, and not enough room in this article to get into them. Fortunately, few topics have been as exhaustively written about. Do a Google search of your own, and you will find plenty to read. Pay Per Click. This is another fine way to get your internet business off and running. This service is offered by Google, Yahoo!, and MSN, to name a few. With Google AdWords, you’re going to have the most potential traffic, but you may also have the most competition for the best keywords. What does this mean? Well, AdWords (and the others) work by letting you create an advertisement (usually a headline and a couple of sentences). You then must choose the keywords that will activate your ad. Then you place a bid on how much you’re willing to pay per click of your ad, depending on each keyword. It all sounds a lot more confusing than it is. The benefit of this type of advertising (as opposed to, say, banner advertising), is you only pay when you have been ensured of a visitor. Of course, what you do with that visitor is up to you and your own marketing skills. Articles and inbound links. Next to SEO, this is the most powerful section of strategy for the up and coming internet business owner. In order to move up in the search engine rankings, you must have incoming links (backlinks, as they’re called in the SEO world). When the search engines see a website with a lot of natural inbound links, they begin to see the website as an authority on whatever subject the site is about. Thus, the site’s ranking begins to improve. There are many ways to go about getting backlinks, but one of the best ways is through writing articles. There are article “farms” on the internet, which host your articles for free and then sell them or give them away to other website owners, who are hungry for content. This benefits you because at the end of the article you will have included your name and a link to your website. Every time someone grabs your article to put on their website, you get another important link. There are a million successful strategies for marketing on the internet, but these are the three building blocks. Go and research them, and your business will be the better for it. Chapter 3: Viral Marketing Techniques With the onslaught of marketing campaigns geared towards Internet users, viral marketing has paved the way and has become one of the top methods used in advertising. The principle behind the success of viral marketing is the number of users reached through the campaign. There are several viral marketing techniques that can be applied for an advertising campaign to succeed. Take a look at the following: 1. Creating viral marketing awards. Creating viral marketing awards help both the companies and users by creating even more users. Awards in viral marketing help innovate the industry more and bring out more effective marketing techniques. 2. Distributing free software. Anything useful and free gets an instant “fan base” on the Internet. Provide online users with any software that they need for free – even for a limited time – and they will surely grab it. When using a free software, you can run the program to suit any application, check the flow of the program to learn how it works, make improvisations and have the right to distribute the software for free. 3. Providing free email account. This is what Microsoft did to initially launch Hotmail. They put in a “teaser” at the end of the free e-mail messages that they send out providing a link for users to sign-up for a free and private e-mail account. The word “free” has sparked the interest of online users, as well as the fact that this is something that online users really need. Soon, almost all Microsoft users signed up for a free Hotmail account. This started the viral marketing fever. 4. Providing free web space. Personal web logs have become all the buzz on the Internet. There are companies now who are competing like crazy just to offer customers the lowest cost on directory listing and have the biggest space allotments. This competition will benefit the users in such a way that they get their pick from a host of web space providers and have the greatest deal. 5. Creating top 100 site. Online users often need a list of web sites relating to the topic that they need. Creating a top 100 list is one way to build your list and increase your customer base. 6. Offering free e-cards. Egreetings.com is one company which provide teasers for online users to send electronic greetings cards. They are animated and personalized, so most users take advantage of the offer. 7. Offering free graphics, banners, templates. Just like the marketing of regular consumer products, anything that is free and useful will catch the attention of a lot of people. Banners, graphics, templates and other items that online users can use is a welcome addition to their list of freebies and will infuse the viral marketing fever. 8. Offering free consultation. Most online users do not know exactly where to go for consultations about web services or other services in various fields. Free online consultation web sites require you to enter your name, e-mail address and other pertinent information and this would help add up to your subscribers and customer base.

Table of Contents Introductory ........ 4 Chapter 1: Genealogy Made Free - Start Yours Now! .. 6 Chapter 2: It’s Time to Know Where You Came From . 8 Chapter 3: Use Family Genealogy Sources In Your Search ... 11 Chapter 4: Tracing Your Family Name History .......... 14 Chapter 5: Family History Search ....... 17 Chapter 6: The A-B-C’s Of Family History Genealogy Search .......... 19 Chapter 7: Establishing Your Family History through a Genealogy Search .... 22 Sample Content Preview Chapter 1: Genealogy Made Free - Start Yours Now! Genealogy, to most people, is just the simple term ‘family tree’. One would be foolish to not have any interest on his origin. To start with one’s genealogy is like starting a long hike. There are things one needs to know and prepare for. In addition to that, it would consume some of your time. Just have patience and it will all be worth it! There are many sites offering free information on genealogy. As the saying goes, it is now just a click of a mouse away. As mentioned, one must prepare some information before starting to look for additional ones. What are these ‘information’? Begin with the basic ones like dates (of birth, marriages and death), family names and first names (use of paternal last name, name after marriage, Chinese last names, middle names and nicknames, etc.), occupations and places. After gathering all these, read on for the free stuff offered on genealogical sites: Genealogical forms for downloading like charts as basis for the family tree, calendar (used for research), forms for note taking, deed indexes (grantors and grantees), checklist for libraries or archives the researcher visited), journals and worksheets for research, table of contents, index for marriages (statewide), and vital records. Other forms are outline for biography, log for correspondence, family group sheet (chart filled out by family groups), time capsules, checklist of military records, tradition records, census records checklist (which includes 1790-1930 censuses). One could also have a checklist of books and articles that the researcher finds to be relevant to the genealogical work. Some software could also be downloaded for free. Examples are the Brother’s Keeper Genealogy software, Family Tree Legends (claiming to be a powerful software in genealogical search), Gedmark (used in securing any information on an author on GEDCOM files), GeneWeb (genealogy program that has Web interface), and GenFinder Freeware, TimeLine Maker (maker of charts that show histories, also, colored printouts There are also free tools for translation. The need for them? There are many ancient documents not written in English. Such tools that are for free are: Babel Fish Translation Program, Foreign Language Translation on the Internet, free genealogical translation, Google Language tools, Systran Translation (up to 150 words can be translated), and Xanadu. The free databases are the following: AccessGenealogy, Digital Archives (Norway), Genealogy service provided by Family Search, and Free Family Surname Search. For other tools, these are downloadable: Timelines (personalized for your own use), dictionary for genealogy, Letter Generator (Italian Form), Relationship calculator and Converter from surname to soundex. Tools, databases, software and charts are not the only ones that are offered for free on the net. More good news… useful tips and classes on genealogical search are also offered free of charge! Some online classes include guide to genealogical research for beginners, advice for more effective searches, preparation of genealogical history to be published, and guide in searching indexes on family trees. Now, if you are the type that would go for a more fun and relaxed way of keeping records of your ‘finds’ of kindred dead or long-lost relatives, then scrap booking is also being offered for free. With all these, one might be tempted to ask, are these really for free? Well, let’s just say that most of these free stuffs are without charge for a number of days. Beyond that, it would be up to the researcher if he would like to continue using the ‘free stuff’. Again, such a tedious task as genealogical work could be made easier (or even fun) nowadays. So, would you like to disagree with Charles Darwin’s theory that you came from an ape? Then start searching... Chapter 2: It’s Time to Know Where You Came From Charles Darwin explained (or at least tried to) where humankind began. In his study, the modern Homo sapiens originated from apes. Most people would not like to embrace such a theory even with the most extensive scientific explanation. This writer would most certainly not want to! Genealogy, by definition, is studying or tracing the roots of people. Remember our ‘family trees’? Well, that is genealogy in its simplest form. One must begin by establishing the closest living relatives that he has then listing down the deceased ones. A basic family tree should look like the following: You > Your Father > Your Father’s Father & Your Father’s Mother Your Mother > Your Mother’s Father & Your Mother’s Mother Before one should delve into the long process of tracing generations that are way back, a person should begin by asking his living relatives. After which, documents or journals (also known as diaries) should be gathered as they are a necessary part of proving their kinship. As people begin to gather information about past generations, they do not only unearth the names of their ancestors but also such information as the way they have lived their lives and what motivated them. In the process, other relevant information such as political setting, conditions in the society, and how their ancestors have immigrated could also be established. There are 5 types of genealogical information: Name of the ancestor’s place - this tops the list because the search begins in an ancestor’s place. But one should be knowledgeable in different spellings for certain places. An example of which is the place called Brocton. This village name can be found in both Staffordshire and Shropshire borders, both English counties. Documents pertaining to a person’s place of origin are tax and census records, also civil registration. Occupation - this could be relevant in cases where two people have the exact names. One way to distinguish one from the other is through their jobs. This could also give a hint on their status on the society. One needs to understand the Old English language before he can conclude what his ancestor’s occupation really is. A common example is the words ostler and hostler. Ostlers tend to horses while a hostler is keeper of an inn. Another example is a shoemaker who can also be called a ‘cordwainer’. Occupational documents include directories, census records, and again, civil registration. Last Names or Surnames - extra care should be practiced when dealing with this piece of information. There are several ways a surname could be presented. Cultures all over the globe (well, at least most of them) put the surname after the first names. That is why it is sometimes called the last name. But this is not true for the Chinese culture. They, on the other hand, place their last names first and their first names last (get that?). There are several ways of getting a surname. The last names of women could be altered when they undergo marriage. The so-called patronymics, on the other hand, allow people to be identified through their paternal parent’s surname. Still some undergo modifications such as what happened to the surname Mordecai that was modified into Mort.

Sample Content Preview Illustrator Tutorials Adding Artboards Adding Artboards in Adobe Illustrator isn’t that complicated. Below are some guides on how to add art boards for your project. Creating a Single Artboard 1. In Adobe Illustrator, click on FILE -> NEW. HOW TO ADD AN ARTBOARD IN ILLUSTRATOR 2. In the Create New Document Window, type “1” in the Number of Artboards field - this will ensure that you’ll only have a single art board in your new document. Supply the necessary size, orientation and bleed according to preference then click OK. 3. You can now start designing your project in the newly created art board. Creating Multiple Artboards 1. Create a new document by clicking FILE -> NEW. 2. In the Create New Document Window, type the number of art boards that you’d like to work on. You can supply as little as 2 to 100 art boards in the Number of Artboards field. In this example, we are going to be creating “5” art boards with a spacing of 40pt and arranged in 3 columns with a Grid arrangement by ROW. Take note that you can arrange the placement of your multiple art boards according to rows or columns. After supplying the size and other necessary details, click OK. These buttons will arrange the grid placement of your multiple art boards according to Row or Column. 3. You can now work on your multiple art boards. Artboards arranged in GRID by ROW Create Additional Artboards Just in case you need to add an additional art board to work on in an already created document with art boards, follow the guide below: 1. Click on the ARTBOARDS TOOL. This will activate the ARTBOARDS TOOLBAR. 2. In the ARTBOARDS TOOLBAR, click on the NEW ARTBOARD button to create a new art board of the same size as your opened art boards, move your mouse and click on where you’d like your additional art board to be placed. Click the Artboards Button 3. OR hold your left click mouse button while dragging the cursor anywhere on your canvas. This will let you create a whole new art board of custom size. Resize or move it along the workspace according to preference. 4. Once settled, you can now work on the additional art boards. To smooth the bend, click on CONVERT ANCHOR POINT TOOL to start moving your converted anchor into a curved bend. Rearranging Artboards While editing, you might move your art boards out of place. To organize and make it look neat again, you can do the following: 1. Open the ARTBOARDS panel by clicking WINDOW -> ARTBOARDS. 2. In the panel, click on the ARTBOARDS drop down selection and select REARRANGE ARTBOARDS. 3. The REARRANGE ARTBOARDS dialogue will appear. Supply and select necessary details according to preference. Click OK. 4. Your moved or new art boards will now be rearranged. BEFORE AFTER

Table of Contents INTRODUCTION ....5 PROS AND CONS OF OUTSOURCING YOUR APPS .....7 PRОЅ ОF OUTSOURCING MОBILЕ AРР DEVELOPMENT ........7 REDUCED COST .......8 INCREASED SPEED AND QUALITY 8 REDUCED RISKS .......9 ENHANCED DАTА MINING АND CАРTURING .......10 THОRОUGH TЕЅTING .........11 CONS OF OUTЅОURСING APP DЕVЕLОРMЕNT ....11 HОW TО ЅОLVЕ THЕЅЕ РRОBLЕMЅ? .....11 RISKS OF OUTSOURCING AND HOW TO WATCH OUT FOR THEM ......12 DIFFERENCES IN TIME ZONE ...12 PООR TЕСHNIСАL DOCUMENTATION .....13 INЅUFFIСIЕNT BUЅINЕЅЅ ANALYSIS .......13 UNPROTECTED IDEAS ОR CODE ЅОURСЕ 14 WHAT TO EXPECT WHEN YOU OUTSOURCE YOUR APP.15 STRОNG РОRTFОLIО 15 GООD COMMUNICATION .......15 QUALITY ASSURANCE TЕЅTING 16 RIGHT ЅIZЕD TЕАM ..16 MORE ABOUT COMMUNICATION 16 STEPS OF OUTSOURCING YOUR APP .......19 STEP 1: FIND THE RIGHT DEVELOPMENT TEAM ..20 STEP 2: CREATE THE APP SPECIFICATIONS ........22 STEP 4: MOBILE APP RELEASE 23 TIPS FOR SUCCESSFULLY OUTSOURCING YOUR APP ........25 CLEARLY DЕFINЕ THЕ ЅСОРЕ АND ЅСHЕDULЕ FОR YОUR РRОJЕСT .25 MАKЕ YОUR SPECIFICATIONS VЕRУ СLЕАR .......25 EVALUATE THE APP TEAM LIKЕ YOU’D HIRЕ A FULL-TIMЕ ЕMРLОУЕЕ ........26 LOOK FОR ЅРЕСIFIС ЕXРЕRIЕNСЕ FIT ..26 DОN’T CHOOSE A TEAM BАЅЕD ЅОLЕLУ ОN РRIСЕ ........26 RЕVIЕW PORTFOLIOS AND SAMPLES ....26 STАRT ЅMАLL .......27 TIЕ PAYMENT TO CLEARLY DEFINED РRОJЕСT MILESTONES 27 NЕGОTIАTЕ OWNERSHIP OF WОRK UP FRОNT ...27 COLLABORATIVE EFFORT ON ALL SIDES 27 DОN’T FОRGЕT ABОUT SUPPORT AFTER THЕ PROJECT IЅ СОMРLЕTЕ .........28 GЕT IT IN WRITING .28 SIGN AN NDA WITH THE DEVELOPMENT TEAM ..28 CONCLUSION ......30 Sample Content Preview Hоw tо ѕоlvе thеѕе рrоblеmѕ? The firѕt рrоblеm is ѕоlvеd by сlеаrly ѕресifiсаting security in thе соntrасt. The contract should define whаt ассеѕѕ permissions еасh раrtу has. Bу using due diligence in сhооѕing the right оutѕоurсing соmраnу, уоu саn bе аѕѕurеd thаt уоur соnfidеntiаl information won’t bе аffесtеd, and that thеу won’t аbuѕе уоur truѕt. As for thе рrоblеm оf quality соntrоl оf thе wоrk, as mentioned аbоvе, it is the outsourced company who is required to еnѕure the рrореr quality so they саn withѕtаnd thе еvеr-inсrеаѕing competition in the IT оutѕоurсing mаrkеt. The right соmраnу iѕ соmmittеd tо high ѕtаndаrdѕ оf wоrk and always ѕtауs in сlоѕе tоuсh with clients. The use оf mоdеrn project management software fоr еffесtivе intеrасtiоn minimizеs most of the nеgаtivе соnѕеquеnсеѕ оf the developers being absent from your physical location. If уоu look carefully аt аll thе bеnеfitѕ of outsourcing your app against the possible disadvantages, you’ll notice that the disadvantages саn bе practically rеduсеd tо nоthing—as long as you hirе a reliable app development company. Risks of Outsourcing and How to Watch Out for Them While there are potential risks involved in hiring an outsource development company, there are surefire ways to minimize these dangers. Wе wаnt tо оutlinе a few ѕuсh scenarios аnd givе уоu some tiрѕ on hоw you can be proactive, so you never have to deal with them. Differences in time zone The Internet hаѕ turned оur world intо оnе glоbаl mаrkеtрlасе and mаdе much of thе оutѕоurсing рrосеѕѕ possible. There are ѕtill hurdlеѕ to overcome, thоugh. Imаginе if you have аn urgent quеѕtiоn about the project, for example, but аll of the development team iѕ сurrеntlу offline. Since they are all in bed while you are all at work, the iѕѕuе саn only be ѕоlvеd the next dау. Such delays can influеnсе thе рrоjесt deadlines dramatically. This is one of the important things to consider if you hire an offshore company. However, it iѕ роѕѕiblе to overcome and bеnеfit frоm thiѕ situation by using thе “follow the ѕun” wоrking model. In this model, the client asks questions and requests updates during their work time, which is when the outsourcers are sleeping. Then, thе development tеаm responds to the сliеnt`ѕ questions and tаѕkѕ whеn it’s night on the customer`s ѕidе. This allows the client to have the answers as soon as they come in the next morning. This model helps tо speed uр thе process and rеduсе rеѕроnѕе timе. Pооr tесhniсаl documentation Thе importance оf technical documentation is hаrd to overstate. Bаѕiсаllу, thiѕ crucial stage dеtеrminаtеѕ thе furthеr соurѕе of thе рrоjесt, hеlрing tо аvоid mistakes аnd еxtrа costs. For your outsourcing tеаm, technical documentation bесоmеѕ a roadmap for the project. Thе mоrе detailed and thoughtful it iѕ, thе mоrе closely the rеѕult will bе tо your еxресtаtiоns. Mandate thаt technical documentation iѕ writtеn in уоur lаnguаgе by a fluent speaker and dоn`t hеѕitаtе to ask сlаrifуing quеѕtiоnѕ. Thе right оutѕоurсе соmраnу will pay careful аttеntiоn tо thiѕ ѕtаgе аnd will bring tо it nоt оnlу a good technical writer, but аlѕо a buѕinеѕѕ аnаlуѕt. Inѕuffiсiеnt buѕinеѕѕ analysis The business analyst ѕhоuld bе invоlvеd in the еаrliеѕt stages of the process. In fact, the sooner thе bеttеr. Hе will hеlр ѕаvе timе аnd оthеr rеѕоurсеѕ оn furthеr development stages аѕ hе foresees threats, risks аnd роtеntiаl conflicts bеtwееn рlаnnеd funсtiоnаlitу аnd the buѕinеѕѕ intеrеѕtѕ оf the client. Besides his responsibilities for gathering requirements, the business analyst deals with: • In the еаrlу ѕtаgе of the project, the business analyst mау be thе реrѕоn thаt scopes out thе еntirе рrоjесt and instigates communication bеtwееn аll the parties. • The business analyst hеlрѕ to intеrрrеt the client`s business rеquirеmеntѕ intо appropriate tаѕks for the dеvеlореrѕ. He аlѕо trаnѕlаtеѕ thе futurе development wоrk intо a lаnguаgе thаt the сliеnt саn understand so adjustments can be made if nееdеd. • Together with the other parties, the buѕinеѕѕ аnаlуѕt conducts tеѕts and vаlidаtes thе рrоjесt. The business analyst plays an important role in the overall efficiency and success of the project, and so, should be brought in as early as possible. Unprotected ideas оr code ѕоurсе Evеn if your арр idеа is not innоvаtivе оr uniԛuе, уоu ѕhоuld still protect it. Dоn`t аѕѕumе that all оutѕоurсing app dеvеlорmеnt соmраniеѕ do this by dеfаult. Sоmе соuntriеѕ do nоt hаvе such lаwѕ at all, so pay particular attention to this if partnering up with an offshore company. Whеn creating the Non-Disclosure Agreement (NDA) agreement, consider ѕрlitting up thе source соdе intо indереndеnt sections, limiting access tо dаtаbаѕеs аnd соntrоlling the ѕhаring of соnfidеntiаl information. Of соurѕе, thiѕ iѕ nоt a univеrѕаl solution. Evеrу situation requires a diffеrеnt аррrоасh. Once again, this goes back to doing your due diligence in hiring a reputable development tеаm. Trustworthy companies will аdhеrе tо thе lаwѕ for intellectual рrореrtу protection аt аll stages of development. Outѕоurсing уоur mоbilе арр dеvеlорmеnt dоеѕ nоt bеаr more risks thаn аnу other tуре of mоbilе арр dеvеlорmеnt. And by being aware of these possible issues before you even start searching for the best development company for your app, you are sure to mitigate the threats greatly.

Table of Contents Introduction ..4 The Simple 4-Step Process for Making a Video Tutorial .......6 Step 1 – Write Your Video Script 6 Step 2 – Record the Voiceover ..7 Step 3 – Create Your Video Tutorial ....7 Step 4 – Share Your Video with the World .....8 Organizing Your Video Script ......9 How Many Words Should I Put in My Video Script? ...9 Practice, Practice, Practice ...11 If You Need a Longer Video Tutorial Script ..12 First Steps in the Recording Process ....14 Video Creation Services, Applications and Software Suites .15 Higher-End Video Creation Services ..15 Making Videos with a Mid to Low-Level Investment .......15 Going the Free Route ...16 The Home Studio Approach .......19 Recording Tutorial Videos with Your Smartphone .....20 Android Apps .....20 Apple, iOS Screen Recording Apps ...22 Hiring a Pro for the Job ...24 Publishing Your Video to the Web .......25 Top Video Share Sites That Are Not Named YouTube .......25 Outsourcing for Extra Reach ...27 Extra Miscellaneous Tips for Creating Great Video Tutorials 28 Conclusion ..31 Sample Content Preview Let's begin by looking at the overall step-by-step process you are going to be following to create video tutorials that help grow your business. Then we will look at the components of those individual steps in detail, provide some technological resources, applications, and websites that make video creation easy, and then cover a few miscellaneous video production tips the pros use. The Simple 4-Step Process for Making a Video Tutorial Sometimes marketers make things harder than they need to be. If you have never recorded a tutorial video before, you may be drawing an outline that is long and confusing. It is only necessary to follow the 4-step process listed here to make an effective tutorial video. Step 1 – Write Your Video Script A lot of first-time video creators record videos without a dedicated script in place. They know their products and services so well that they believe they can simply hit "record", and begin to explain a step-by-step process or tutorial. While this may be true for a very limited number of people, you will find your videos generating better results for your business when you have a dedicated script to follow. Your favorite movies, those that you have remembered fondly for decades, were all created using scripts. The actors were not allowed to just run around and say whatever was on their mind. That is because specific word structures and techniques have been proven to create a desired psychological response. Scream "Fire" in a crowded movie theater, and I think you know what will happen. Shout "Free lunch for the next 5 minutes" in front of a large crowd, and your food truck is going to be overwhelmed with activity. In the same way, what you say and how you say it should be scripted to get the response you are looking for. You should know what you are trying to produce as a desired result, and how you are going to walk someone through the tutorial process. Are you explaining how you should use one of your products properly? Perhaps you are walking someone through the way to navigate your website? In either case, the first step of the video tutorial creation process is writing your video script. Step 2 – Record the Voiceover Does the idea of recording your voice make you feel less than comfortable? If so, you can use Craigslist, Fiverr, Freelancer, BreadNBeyond, and Voices.com to hire talented freelancers that can do the voiceover for you. These people are well-versed in creating all kinds of voiceovers for videos and are an excellent choice if you are afraid your voice will not sound professional. If you choose to use screen capture software, a highly recommended process we will talk about in the creation step of your video development process, you can simultaneously record your voice while you are capturing what is happening on your display. This is made possible through the built-in microphone on your laptop, tablet, smartphone or desktop PC. This is the easiest to use, cheapest (it’s free) and simplest, quickest way to develop video tutorials. You may also choose to use a standalone camera to record your video. If this is the case, you will need to purchase a microphone or a headset. However you decide to record the audio portion of your video, keep quality in mind. The best-looking video with the best product and best offer almost always turns in disastrous results if the audio is garbage. Step 3 – Create Your Video Tutorial Great, you have written your video script and decided exactly how you are going to record your audio. It is time to put everything together and create your tutorial video. This can be done using the screen capture process we mentioned in the previous step. You can also pay companies to handle the entire process for you. Finally, you can employ software that creates animated or white screen videos that are perfect for the step-by-step process of a video tutorial. Step 4 – Share Your Video with the World Depending on what you are trying to accomplish, your audience may be very limited or extremely large. There are video sharing sites like YouTube and social media networks like Facebook which are perfect for video. Video is consumed regularly at those two websites, so you may decide they are logical destinations for your video tutorial content. On the other hand, you may have put together an explainer video to share only with customers who have purchased a product or service. This makes a lot of sense. It helps limit returns and improves customer satisfaction, by accompanying a purchase with a tutorial video that explains exactly how to get the most out of that purchase for your customer. However you decide to share your content, on your website, on social media sites or with a limited number of customers or clients, this is the last step in the video tutorial process. This is where all your hard work pays off. Let’s look at each one of these 4 steps in detail. Organizing Your Video Script Depending on what type of tutorial you are giving, the order of your script outline may be different than the following example. If you need some guidance, the script organization listed here is popular and has produced results across multiple markets and niches.

Table of Contents Introductory 4 Chapter 1: What People Need to Know About Dog Behavior ... 6 Chapter 2: Dogs During Labor ... 8 Chapter 3: When Your Best Friend Gets Lost – Tips In Finding Your Dog .. 10 Chapter 4: The Naming Game .. 12 Chapter 5: Preventing Your Dog From Catching Diseases 14 Chapter 6: Tips For Buying Dog Food . 16 Chapter 7: Essential Care Tips for Your Dog 18 Chapter 8: Five Simple Tips To Get Your Dog Ready For Dog Shows 20 Chapter 9: Adopting A Dog – Puppy Or Adult? .. 23 Sample Content Preview Chapter 2: Dogs During Labor Breeding dogs is an exciting experience. From the time a proper mate is found to the point that the puppies are born, it is crucial to take careful steps to make this successful. Professional breeders do not breed frequently and will only do so when a pair is found to be healthy that will ensure the birth of healthy offspring. The ideal breeder should have the pair of dogs tested for every possible disease as well as have all the information regarding the pair’s ancestors and health records on file. Should a breeder find no problem in the history of the pair, then the process can begin. Dogs normally come into heat twice a year which is every six months. Larger dogs can come into heat every eight or ten months which usually lasts about three weeks. Vaginal bleeding is a sure sign that the dog is in heat as well as swelling in the vulva. A dog's pregnancy or gestation period lasts between 60 to 67 days. Most dogs give birth after 63 days. The only way to determine the stage of the dog’s pregnancy is by keeping track of time from the day of the breeding. Keeping a record of this on file is advisable for reference purposes. Exactly three weeks after breeding, the mother must be examined to confirm the pregnancy. The dog must be given a formulated and premium brand of dog food for the duration of the pregnancy and throughout the nursing period preferably with a strong nutritional foundation. During pregnancy, the mother's food consumption will almost double have compared to the pre-pregnancy level so increased feeding must be given to ensure that there is enough for both the mother and the puppies. Behavioral changes are to be expected during this time. The dog will demand far more affection or may experience a few days of vomiting. Later on, the expectant mother will search for a secure place to deliver the puppies. Ensure that a proper place is ready when the time comes. An ideal place for an expecting mother is a box. Depending on the size of the dog, it must be spacious enough for the dog to move around and must have layers of newspaper inside it that will absorb birthing fluids. This should also have low sides for the mother to look outside and for the breeder to easily check if assistance is needed to make it easy to remove soiled papers without interrupting the mother and the newborn puppies. Follow these steps and you should be able to count on a happy birthing process! Chapter 3: When Your Best Friend Gets Lost – Tips In Finding Your Dog “The dog is man’s best friend,” so the saying goes. Dogs have proven to be loving and loyal companions of people. From pit bulls to dachshunds to terriers, dogs are a part of daily life. But what happens when your pet dog gets lost? What if, one day, while you are strolling across a park quite far from home with your Labrador and your pet suddenly gets lost? Do not resort to panic, as this will not help solve the situation. The first rule when you’re going out with your pet dog is never letting it out of sight. In short, do not let your dog get lost. Sometimes there is no avoiding a situation like this. Even dogs that are properly trained will look for ways to be free to roam around. Here are some ways to find your dog if he is lost: • Check the various animal shelters in town. If your dog has not been claimed by others or picked up, leave a complete description of your dog with the animal shelter staff. Include your name and contact information. If possible, show a recent photograph of you and your dog. This is also a reason why the license for your pet should be current and updated. • Check all the pet shops and veterinarians in your vicinity. You could ask the staff or vet if somebody has reported a lost dog and if the dog shares the same characteristics of your lost dog. • Post details of your dog along with your contact information in billboards or in areas where the dog might have gotten lost. • If possible, place an ad in the local papers for your lost dog. Also check the “Lost and Found” classifieds. Check it daily. You’ll never know when somebody turns up to say that he or she found your dog. • Check in your neighborhood. Your dog could be somewhere near. Dogs usually do not stray far from their own homes. • It would be easier and faster to find the dog if it has complete identification details, such as a name tag, identifiable collar, among others. • Be sure you have your dog’s current photo. Keep it at all times, just in case you need to show what your dog looks like. Here is one last option to keep in mind. The latest thing in tracking your pet is to have an electronic chip placed just under the skin. The chip contains all the information about your dog and yourself so that the information can be scanned by a vet or a local animal shelter. Taking care of your dog is like taking care of a dear friend. Show your concern to the dog, and it will return the favor.

Table of Contents Introductory . 4 Chapter 1: Assess the Right Time to Invest ... 6 Chapter 2: Education with Forex Trading 8 Chapter 3: Importance of Learning Forex Trading Basics . 10 Chapter 4: Strategies for Forex Trading 12 Chapter 5: Options to Learn Forex Trading .. 14 Chapter 6: Successfully Forex Trading .. 16 Chapter 7: Online Forex Day Trading Tactics ...... 18 Chapter 8: Useful Considerations of Forex Trading .... 20 Chapter 9: Automated Forex Trading .... 22 Sample Content Preview Chapter 2: Education with Forex Trading Forex is not a sophisticated market, but you must take into consideration certain aspects if you want your trades to be successful. You can really earn great amounts of money, the way many people have done it and got rich overnight. Foreign Exchange, also known as Forex has become the largest liquid financial market worldwide. It has no particular location, as exchanges are made by means of electronic network, getting thus the entire world involved in it. Forex is not a sophisticated market, but you must take into consideration certain aspects if you want your trades to be successful. You can really earn great amounts of money, the way many people have done it and got rich overnight. At the same time, you should always keep in mind that risks are involved too. It is necessary to get properly educated and have the adequate knowledge about Forex trade before starting actual trading. Many of the business school across the United States have courses on financial trading and markets. Attending such courses will only benefit you, as they provide you with the required knowledge and skill to enter Forex market and trade successfully in there. A good business school will teach you about properly reading the charts and correctly spotting the trends. Reading a chart allows you to have an overview on the direction a certain currency is heading to. Thus, you will be able to decide on the currency you will trade. Reading a chart correctly is the skill that you need most on Forex market. It helps you lower the risks of losing your money and increase your earning chances. When deciding on a particular school, you should consider those providing real-time trading on model and even real accounts. It is a fact that the best learning comes out of experience. Therefore, you should be required to create both accounts. You need a dummy one for practice and a real one to actually trade. Your real account should not be large, so that you don't lose much money if you make mistakes. While practicing you get experience. You will better know the way Forex works, which will help you when you decide to become a real trader on the market. Various trading systems should be available in these schools, so that you can try them and decide which is easier for you to use. Even more important, you get acquainted with the way these systems work and are used, for the same purpose of avoiding mistakes on the real market. Due to the fact that it is largely based on speculating, Forex is indeed a risky market. You must have knowledge of the market, and skills to trade on it. You can earn money very easy, but at the same time you can lose it instantly. It is necessary to get properly educated before starting to trade on this market. Nowadays anyone owning a computer and having an internet connection can trade on Forex. You should keep in mind the fact that Forex cannot guarantee winning for everybody. The better knowledge you have, the better your chances are to get profit on Forex trading. You'd better not step in if you only think you can do it. Get educated first. Chapter 3: Importance of Learning Forex Trading Basics Are you looking for the place to invest your capital? Don't worry now. There is the financial market where you can invest in a profitable way. There are many large companies which are trading in this most liquid and volatile market and gaining profit with both hands. If you like to adopt a trading career, do to forex trading. It is the best place to invest. Unlike many other stock markets forex trading is most appropriate place to invest because it operates 24 hours a day. It is present globally and you can also trade through electronic media such as internet or even with your mobile. For those who are new to forex trading it is simply buying and selling of currency. It is not as simple as it seems. It involves lot of technicality. You need to learn a lot about forex trading before entry. In this article we emphasis on learning forex trading. Nowadays accessing forex trading market is not a challenge any more. You do not need to go to real foreign exchange market. you can access forex trading on internet. There are many software programs available online that will provide you with timely market updates, currency quotes, rise and fall in currency value and so on. Software will analyze and tell you when to buy or sell a currency. It is recommended to gather maximum information before starting trade in foreign exchange market. You should be known trade tricks for earning more profit. You can learn forex trading through experience and practice. To invest in forex trading and rule over it is not a child's play. As much you get in to forex market, more you will be expert player in this market. Although forex trading is a big place to make money but on the contrary, you it becomes very expensive with one wrong move. The last thing is when you have to trade in the Forex market. Since the Forex market is open 24/7 you can trade whatever time suits you best and you can get out of it whenever you like. You just have to anticipate the trend of the market. As compared to bonds and stock, forex trading is riskier. But it is more volatile you can make billions of dollars in few seconds. Forex trading is not only for large firm and organization. This market is open for everyone. The only conditions are that you should have sufficient capital and an account to deal in forex trading. You can opt forex trading as a part time task. You can trade any time you want. You should have right system to trade. Take free version trails of system before getting it. Analyze system by clients' blogs and testimonials about system working. Last but not least is the selection of an experience and well reputed forex broker. He can provide you with lot of advises to deal in forex market and how you maximize your profit with increasing risk.

Table of Contents Introductory ..... 4 Chapter 1: Cats Are Very Lovable Creatures ....... 6 Chapter 2: Cat Health and Cat Care 8 Chapter 3: Cat Furniture ..... 10 Chapter 4: Cats And Pills .... 12 Chapter 5: Cat Toilet Training ....... 15 Chapter 6: Cat Beds .. 17 Chapter 7: Cat Fights 18 Sample Content Preview Chapter 2: Cat Health and Cat Care As a cat lover, you would naturally want to know as much as you can about your kitty's health! Your little bundle of fur can be practically considered as part of the family, so why wouldn't you make sure that he is happy and healthy? In this article we will look at a few starting points for your cat’s health. Cat health is strongly affected by what kitty eats. Obesity is a major factor in heart disease particularly as your cat gets older. Choose a pet food for your cat that is right for its age but feed it regularly. If in doubt get your veterinarian’s advice as your cat can have completely different nutrient needs to what you would expect! Longhaired cats should be groomed regularly for optimum cat health. Use a pet brush and groom no less than once a week. This is a great way to bond with kitty! The litter box can be a danger to both cat health and human health if it isn’t cleaned regularly. Change your pet’s litter no less than once every four days or more remembering to clear the tray of faces as since cats are very clean animals and can smell up to 10 times better than humans! Your kitty will just love you for it! Also, be careful as some litter can be very dusty, which can irritate kitty's asthma. If choosing to declaw your kitty, this can be a major factor in Cat health. If you choose to declaw your pet it is important to remember to keep them inside at all times! Although I would never recommend to declaw kitty as this is taking away what makes him a cat! Also, sometimes declawing can be very painful for your cat and he may become resentful! If you are worried about your furniture, invest in a cat scratcher and rub some cat nip over it, you will be surprised! Another option is only to trim the claws with great care. Stressful situations like moving, travelling, natural disasters or even changes in the family can affect cat health as cats are very sensitive creatures. To minimize the effects of stress on your pet, ask your vet or pet store what to recommend to slightly sedate kitty. Cat nip is always a good option, when cat eats this plant it acts as a sedative. Part of managing cat health is making sure dangerous poisons like antifreeze are inaccessible to your pet just as you would with your own toddler. Some household plants are fatal to cats so make sure to raise your plants and lock your toxins! If you have an indoor kitty, invest in a few cat-friendly plants such as Cat nip, Cat grass, Honeysuckle etc. with the bonus of giving kitty much needed nutrients and minerals not generally found in manufactured pet food! Cat’s often have mouth diseases and this can impact cat health. Cats are just as prone to gingivitis as humans and cats can also develop. Take kitty to the vet at least once a year to have his teeth regularly checked and cleaned, even switching to a food that prevents Tatar buildup is always a bonus. As always one of the greatest factors in cat health is deciding if your cat goes outdoors. Cars, children, other animals and toxins, ALL are all dangerous and should be avoided by keeping your cat indoors. Sometimes this isn't the solution for every kitty as you will need to stock up on the cat toys! And can be very hard to stop your kitty if he already has been accustomed to the outdoors! Chapter 3: Cat Furniture I remember dreading the day I found the perfect couch to go in our apartment. Binx was never particular with what he liked scratching on and I realized that if I bought this couch, that it would end up looking like a shredded pin cushion in a matter of hours not days! Just moving into a new apartment (or having been there a long time) introducing your kitty to his new surroundings can be quite tough and you want to keep him inside for about a week to three weeks until you are satisfied that he is happy to know where home is and he is settled himself before deciding to let him outside. While he is inside for those one to three weeks, if you are unfortunate enough not to be able to stay home and watch your kitty 24/7, you will likely to come home and find the couch has been attacked or worse, I used to come home and find the base of my bed had been attacked! Now declawing is definitely out of the option, the only other choice left was to look at is Cat Furniture for your kitty. For starters a cat scratcher especially if you have an indoor kitty! Now I was very wary how Binx would take to this new carpeted object sitting in the lounge, and it was quite lucky I had bought him a Cat Nip plant! Your kitty will probably go nutty over Cat Nip, but not all cats react the same way to it. If your kitty is not taking any notice of his new scratching pole, and is still using your couch, break a couple of leaves off the Cat Nip plant and proceed to rub it all over the carpeted pole. It took a few days of sniffing for Binx to actually get any interest in the pole, but once your kitty gets the idea or if need be, show kitty how it should be used first, and praise him each time he uses it properly! Make sure the pole is secured down properly because it might topple onto kitty while he's using it, and it will just scare him off using the pole for good! I had ours wedged underneath the TV Cabinet and now the Coffee table and removed the bell attached to the top of the pole as it seemed to scare Binx every time it jingled behind him! And guess what - He has not touched our new couch, ONCE!

Table of Contents Chapter 1: Launch Model ........ 1 Chapter 2: Advertising Models: Solo Ads .. 28 Chapter 3: eCommerce Profits .................. 45 Chapter 4: High Ticket Programs ............... 64 Sample Content Preview The most important part in every sales letter is the headline. It creates the first impression of your product. You need to hook your customers’ attention by writing about the results and benefits of your solution. Specify it in the headline. Remember features tell and benefits sell so be specific and focus on the benefits and results. The more specific the results, the more attractive your headline is. Next is the sub headline. Every good headline must have a sub headline to support it. If at the start of your headline serves to hook your prospect’s attention, the sub headline on the other hand, pulls your prospect to read further. This usually appears under your headline or it can be above it and is 1 or 2 font sizes smaller than the headline. The sub headline is also important to catch the attention of page “scrollers” to read what they are interested in. So, what matters is the supporting sales copy the sub headline is emphasizing on as it helps to pull the curiosity of your prospect further. Next is the introduction. A sales letter doesn’t have to be ‘formal’. Despite the number of views it’s going to get, your writing tone should be that of a one-onone instead of a broad general address. Share a little about yourself and how the prospect can relate to where you once were and how you can help him achieve his goals. Then, start addressing their problem. If it doesn’t attract some of your prospects, it’s alright because this is also the time to weed out those who are not interested. You want to spend time and effort on those who are interested because they are the ones who are looking to pay to solve a problem. Next is to regurgitate. Here, you exaggerate an existing problem by showing your prospect an inferior alternative over your offer. For example, let’s say your prospects are looking for graphic design solution. They want to create eBook covers and do simple designs. Now not everyone can afford an Adobe Photoshop license as it is very pricey. Some even lack the design skill, time and money to do what is necessary. With this piece of information, your offer aims to solve their problem. Now, mention the long-awaited solution to them. Introduce to them how your solution creates logos, eBook covers or avatars which they can use for their websites and digital products. Don’t forget to provide the features and benefits your solution delivers. If you have more than one component to your solution, divide them into sections or categories. The benefits of your products must be bold and colorized, advisably the color yellow for emphasis. Next is handling objections. There will always be people who doubt amongst your prospects. The solution to this is to identify the top 10 or 20 questions you think your customers will ask and address them in your copywriting. We call this the F.A.Q or ‘Frequently Asked Questions’. Write those questions down, and start answering them. Pick the top 3 to 5 frequently asked questions, answered by you and put them right after your solution. Additionally, you can add testimonials from your past and active customers. It can be in the form of a social network post or a video testimonial. There’s also the ‘Money Back Guarantee’ option. If you want to give your prospect confidence that you are not a scammer of any kind, then this option is worth considering. You could consider a 30 or 60- day money back guarantee where your customer can request for a refund within that period of time. If you clearly receive a customer who has ill intentions of purchasing and purposely asking for a refund even though the product is good; we call them ‘serial refunders’ then no worries just block the customer from future purchases in your system. Your money back guarantee is how you want to convince your customers and give them confidence that you stand by your product quality. Name your price in the ‘Call to Action’. Notice how most sales letters reveal the price only towards the end? That is because once your prospect is exposed to the price, you need him to click on the button and make a decision to purchase now, not later. Waiting will lessen the opportunity to convert your prospect to a customer. Finally, is your Post Script or ‘P.S’. This is the second most viewed part within a sales letter because most viewers are page ‘scrollers’. Their curiosity will drive them towards the end of your sales letter which is the P.S. This is where you must make your offer impactful. Sum up your offer in 2 or 3 lines by reminding them about your ‘Money Back Guarantee’ section and Bonuses. You can even share the extended version of your testimonials here. Keep in mind a lengthy sales letter will be deemed worthless if it doesn’t make sales out of it. Tackle this problem by ensuring you send a clear and concise message in the sales letter. Rule of thumb for good copywriting is to not use 10 words to describe something which you can say with 3 words or less. If you truly need to make it longer, consider making a sales video. Chances are, you won’t be able to write every word you want to put in a sales letter. So, make a sales video with 80% likeness of your sales letter instead. Outsource Your Work In this module you’ll learn the steps on how and why you should outsource some of your tasks. As your business grows, time is your most precious asset and it is more valuable than the money you are making. In the product launch model, creating a product is the most time consuming phase. To mitigate this, you can outsource the job to freelancers or buy private label rights (PLR) products. So, I’m going toshow you some sites to outsource your work, the dos of outsourcing and finally, purchasing an existing PLR content. Whenever you want to outsource, you need to ensure you get the best freelancers to get the job done for you. To make it easier, my top two website picks are, Fiverr.com and Upwork.com. First off is Fiverr.com; the largest marketplace for digital services. It lets you buy or sell any services starting at a flat rate of $5 per service. A service is known as a ‘Gig’. Services offered are in multiples of $5, thus, no negotiation of price. It can also go higher depending on the complexity and requirements of the project. It can be anything from as simple as creating a logo to voiceovers. Internet Business Models: Product Launch Secrets To find out the best freelancers out there, make sure you evaluate your applicants and shortlist your best candidates. Once you’ve placed your order and aligned the timeline of your task, the next step is to wait for your job delivery. Once the task is completed, you can then proceed to pay the freelancer. Next is Upwork.com. You can hire freelancers on an hourly basis or one off depending on your project requirements. Upwork is unique because of its tracking tool. This tool makes it easier for you to track the progress of your project. You can use this tool to pay your freelancer base on their completion and timing. Another interesting feature of Upwork is inviting freelancers to your job posting.I adviseto filter out the good and not so good applicants by sending them a message to understand if they can do the task. If you want to get to know them better, you may proceed with a phone, chat or video interview. But usually, approving them online by evaluating their portfolio is sufficient. Internet Business Models: Product Launch Secrets Next part is the dos of outsourcing. First thing you need to do is to clearly define the scope and schedule for your project. Keep in mind most successful outsourced project derives from a clear statement of what the client wants to accomplish. Avoid generalizations at all cost. Your freelancer needs accurate information to provide you with their realistic outcome and reasonable quotation. Similar to your schedule requirements, be precise on your timing or it will have a direct impact on the cost of the project. Next is for you to evaluate a service provider like how you would evaluate an employee. Hiring a freelancer is no different than hiring employees. When you go through their portfolio and proposals, don't hesitate to ask them questions. Check their references and ask feedback from other clients who have previously worked with them. You can always ask them questions to clarify and eliminate your doubts. Don’t hire and hope for the best. Thirdly, don’t choose a freelancer solely on the price. Now it may be tempting to hire a freelancer who could do the job at a cheaper price, never select a freelancer that way. Experienced buyers who have outsourced many projects and evaluated hundreds of proposals always recommend avoiding the highest-price and lowest-price bid. Buyers usually report their successful projects when the freelancers offered a balance between good value and quality projects.

Table of Contents Introductory . 4 Chapter 1: Getting Your Pet Through An Animal Rescue Group . 6 Chapter 2: Picking The Right Food For Your Pet ... 8 Chapter 3: The Advantages Of The Microchip For Your Pets .... 10 Chapter 4: The Importance of Pet Vaccinations .. 12 Chapter 5: Teaching Kids And Pets To Co-Exist Peacefully 14 Chapter 6: Keeping Your Pet Safe In The Warm Weather Months ... 16 Chapter 7: Indoors Or Outdoors - What is Best For Your Pet ... 18 Sample Content Preview Chapter 2: Picking The Right Food For Your Pet Pets are wonderful creatures to share our lives with, and they need just as much care as humans. All pets need to be fed properly, though we always have the question of what that might be. There are individuals who give their pet’s human food, while others strictly give pet food. We will concentrate on dogs, cats, and rabbits for proper feeding. Rabbits How many times have you heard that rabbits like their vegetables? This is true. Most rabbits need a steady diet of rabbit food that includes lettuce and carrots. Most of the time we raise our rabbits on pellets, however, this may not be fibrous enough and can cause obesity. A steady diet of hay, vegetables, and pellets will lead to a healthy rabbit. Dogs Is it wise to feed your dog human food? Most dogs are related to the wolf family a very carnivorous bunch, which means they need to have meat in their diet. This does not mean human food is the correct food for them. It is best to find a dog food product where the first ingredient is meat. Make sure it is real meat and not some processed substitute. Feeding your dog human food is a bad idea because it can be too greasy for them and block their arteries. Dogs have very sensitive digestive tracks so they are susceptible to diarrhea and upset stomachs if you change their food. It is best to find a dog food you prefer and that is healthy for them. You also want to keep them on the same food. Changing food can cause problems. If you feel you need to change food, you should slowly integrate the new food with the old until you have fully replaced the old. This should take two weeks or a little more. Dogs when full grown should be fed once a day at the same time. Cats Cats are great hunters if you let them explore the outdoor world. They will often find mice, birds, and other animals to gain protein. Like a dog, your cat needs a consistent diet. You should find a cat food that has the proper amounts of protein. Cats can also have a very sensitive digestive system. Finding the right food may be difficult and take a few tries. If they have a smelly litter box, you will need to change their food. This is a sure sign they are not receiving a proper diet. When you change their food, you will want to integrate it slowly over two weeks. Cats also need the vitamins from milk, though our processed milk can be too rich for them, they do sell milk for cats in the pet stores. Another idea is occasionally giving them a small piece of cheese to help with their dietary needs, however you should try and find pet food that fits all of their needs. Grass is also available for indoor cats and may be a needed to get rid of hairballs. Cats eat grass when they have an upset stomach. The grass will allow the cats to rid themselves of the problem and can help them cough up hairballs. Picking the right food for your pet will often mean not feeding them human food, but checking the ingredients of pet food found in the stores. You want to keep you pet just as healthy as you would want to keep yourself. Proper nutrition for any animal is important to having your pet around for many years. Some types of pets are more susceptible to disease, like dogs with heart problems, but they can be monitored through proper care. Chapter 3: The Advantages Of The Microchip For Your Pets Every pet owner wants to keep his or her beloved cat or dog as safe as possible. You do everything you can do make sure your pet is well cared for and healthy. If you have an indoor pet, you may not think that keeping identification tags is important, but it is. What if your fuzzy feline accidentally slips out of the door at night and you search to no avail? What do you do, especially if your dog or cat has no identification? Placing a collar with an identification tag is important, but collars sometimes become lost. When you consider the fact that many animal shelters only keep dogs and cats for seven days, you want to make sure that your pet is properly identified. That is where the microchip comes in handy. The microchip is the newest way to identify lost pets and helps ensure that your lost pooch or feline finds his or her way back home. The technology of the microchip has become so popular that most animal clinics and animal shelters have the ability to scan a cat or dog for microchip identification. If you opt for the microchip, you should know that it is a painless procedure for your pet. Your vet will insert a tiny microchip about the size of a grain of rice directly under your pet’s skin using a hypodermic needle. The microchip is usually placed behind the neck. The microchip contains special digital number that has been entered on a national microchip database. That information will give the person your contact information. When you pet is lost, a veterinarian or animal shelter can use a special scanner to retrieve the microchip information. It is that easy. Pet owners love the idea of the microchip because it is permanent. You cannot remove the microchip and unlike a collar or tags, it cannot be lost or destroyed. This is one of the best features of pet microchip, especially for cats. If you place a collar on a cat, more than likely it will be a breakaway collar. If your cat climbs a tree, or is caught on something, the collar breaks off. If your cat does not have a microchip, it will be very difficult to identify your cat if it is found. There are a few important things to remember about pet microchips. First, if your pet gets lost, you should never just sit back and wait for a call, even if your pet has a microchip. Not all veterinarians and shelters are equipped with this technology. You need to take the time to call around and place “lost pet” flyers around your neighborhood. In addition, you need to make sure you take the time to update your contact information should you move. It does little to no good to have your pet implanted with the microchip if the information on the national database is incorrect. Your veterinarian can give you information on how to update this information. It is important to get your pet implanted with the microchip at a young age. Puppies can have the microchip at age six weeks. Even small breeds of dogs can handle this procedure. Kittens can also undergo this procedure at six weeks. The insertion of the microchip is not painful and feels like a regular vaccination shot. You can have your pet implanted with the microchip at your veterinarian office and can expect to pay between $30 and $50 for this service.