Sample Content Preview Article submission basically involves submitting articles related to your niche topic to high traffic article directories so that people searching for information will find your articles, which leads them to your website through an author‟s resource box. Search engine optimization is the art of getting your page to the top of Google or Yahoo‟s search engine by targeting high search volume “keyword phrases”. Link exchanges is the exchanging of links between your site and other people‟s websites so that visitors from the other site will visit yours and vice versa. Ad swaps basically entails mutual promotion of 2 partners websites through email marketing or blog posts. When used correctly, can hugely benefit both parties. Offline traffic methods deal with promoting one‟s website through offline methods such as banners, flyers, direct response marketing and name cards. Article marketing was one of the most widely used traffic generation methods in the past, and still is widely used today. #2 : Article Marketing As mentioned earlier, it involves posting or submitting articles to article submission directories to draw traffic to your website. Here are some commonly used article directories, which you can submit articles to: -Ezine Articles (www.ezinearticles.com) -Article City (www.articlecity.com) -Article Alley (www.articlealley.com) -GoArticles (www.goarticles.com) Bear in mind, each of the directories has their own set of submission guidelines. So be sure to read and adhere to the guidelines of article writing if you don‟t want your articles to be rejected. Here‟s how it works: As a general rule of thumb, write an article ranging from 300-500 words (or more) which is unique, filled with keywords related to your topic. Then, sign up for a free account at any of those article directories. Make sure you create a solid author‟s resource box which talks a little about yourself and has backlinks (one or two max) to your website. Whenever you post an article and it is approved, your article will appear on the website directory along with your author‟s resource box. People searching for relevant articles will read your article, and from there if they wish to find out more information, they will visit your website. For this matter, it is important that your article titles are highly optimized for keywords so that they can be found and also must be catchy enough to stand out from the crowd. Example: 8 Goal Setting Mistakes You Should Avoid. This is good because it contains keywords and also is eye-catching enough for readers to want to click on your article to read it. #3 : SEO Remember, content is key. You must have uniquely written content as plagiarized content are often penalized and frown upon. If your content is good, it will further entice the readers to find more information through the links to your website. Here‟s your job: Consistently post 3-5 articles per week to multi article directories and soon you‟ll start seeing a steady flow of traffic come into your website. SEO stands for „Search Engine Optimization” which is basically the art of getting your website onto the first page of the search engines such as the big “G” (Google), Bing and Yahoo. The SEO technicalities change from time to time, but there are still many basic SEO techniques for getting your website favored by Search Engines which I am about to reveal. The first of all is in-site optimization. Basically, it involves tweaking your website and blog posts in such a way that its easy for Google “Spiders” to crawl your website and index it so that people can find your website easily. For example, you should always include keyword phrases into the titles of your blog posts as this will help you articles get found by people who search for these phrases in the search engines. However, exercise caution when using keywords as excessive keywords will come off as “spam” by Google spiders and your website will be published. Also, it is helpful to include keyword phrases and keywords in the first sentence of the first paragraph and bold or italicize them. This is often favored as well. The key is to find a good balance between SEO optimization and user readability. You don‟t want to sound like a robot in all your blog posts as this will turn people off. Next is backlinking. The more links your website gets from outside authority websites, the higher your page will rank in Google. As a general rule of thumb, it is better to get more quality backlinks (e.g more reputable websites of similar niches) than many links from smaller websites – A move that is often frowned upon as may come off as “link farming”. You can also link between blog posts within your website to boost SEO points but this does not contribute nearly as much as outsider links. Recently, a new trend has emerged in SEO which is social interaction. Which means, people must actively interact on your website, whether if it‟s through sharing, tweeting or commenting on your blog posts. This is favored by search engines and will greatly boost page ranking for those that make their websites interaction friendly. How Outsourcing Can Help Your Business OUTSOURCINGa Perhaps the most important contributing factor would be one pertaining to cost. There are a lot of merits to using the outsourcing style to keep the smooth running of any business mechanism and it is becoming more popular to seek this kind of help due to its positive contributions to the business as a whole. The following are some of the reasons why outsourcing can benefit a business mechanism: If a company had to explore the possibilities of setting up a separate department for a particular part of the overall work procedures needed for the project at hand, it ends up being a rather costly affair. This is mainly due to several issues such as the hiring of new staff, the availability of space for the new workers and the project they take on, the resources and possible assisting tools that may be needed and many more other connective elements. All this when measured against making the choice to use an outsourcing option will in most cases prove to be cost effective. What you have to be careful with while outsourcing The company can then focus all its efforts in other areas, thus bringing the business to more competitive level in the market. More time can be spent on making the product or business more visible and thus garnering more revenue to the company. There is also no need to have to file documentations that would otherwise have to be done on behalf of the hiring of the new badge of workers to serve in the project. This is a disadvantage when the services of the workers are only for a short period of time which does not justify the efforts for the above mentioned documentation process. Faster processes can be expected, with the use of the outsourcing option, as the expertise provided will be based on the outsourced capabilities and contributions. One of the foremost concerns when choosing to use an outsourcing company is the almost immediate lost of complete control over the functions and management of the particular part that is being outsourced.

Sample Content Preview Now, this step-by-step blueprint is going to cover all the details about building an Internet business that will generate everlasting, passive profits for you. At this point, I’d like to make it clear to you that success is not going to happen overnight. This is certainly not a get rich quick scheme. Building a profitable Internet business takes a lot of time. There are just far too many factors to consider before you can succeed. If you’ve been listening to gurus who tell you that you can get rich in 24 hours or 3 days, then you’ve got another think coming. Those gurus are out to get your money, nothing more. Income reports can easily be faked so don’t believe everything you see. In this blueprint, I’m not going to be putting up income screenshots – I’ll leave that to the fake gurus. Instead, I’ll show you everything there is to know about building an evergreen Internet business. I’ll teach you the methods and principles that are working now and into the future. Some concepts may be new to you, but I’ll do my best to walk you through each topic, so the learning curve isn’t as steep and as difficult. Here’s a quick summary of what you can expect to learn in this series: 1. You’ll know about the best evergreen niches you can explore for your business. I’ll give you plenty of options, but ultimately, the decision to choose the right niche will fall on you. 2. You’ll learn why it’s important to have a goal in mind and why you need to sit down, brainstorm, and create a real business plan and strategy. This will be your evergreen business foundation. Without a solid foundation, there’s a chance your business won’t last a year. 3. You’ll understand the importance of branding and why businesses – both big and small – pay huge sums of money to advertise their brand. Don’t worry though, you don’t need to go broke to do this. I’ll teach you a few strategies you can use without breaking the bank! 4. You’ll know why establishing an online social presence, and online identity is important for your business. If you shy away from social media, then it’s time to take a deep breath and dive into it head first because there’s really no getting around this one. Unless you have the money to hire a social media manager, then you must do this on your own, at least in the beginning. 5. You’ll find out how to create valuable content that sticks and resonates with your audience. Creating content that actually matters is important – you have to do a lot of research, so you know you’re actually hitting and addressing your audience’s pain points. 6. You’ll learn why recycling or repurposing content is a must if you want to maximize your efforts and extend your reach. And no, I’m not talking about copying and pasting your content in its entirety. I’m referring to converting your content into other formats so you can upload it to other platforms. This helps expand your reach so people on those platforms will also find your content. Sound vague? Don’t worry, I’ll give you the details, I promise. 7. You’ll know how to generate traffic from many different sources – from forums, question and answer sites, to various social media platforms. You’re going to seek out your target audience on these platforms so you can get eyes to your valuable content. You don’t even have to pay for traffic, but if you’ve got the budget for it, I’ll cover both free and paid traffic sources just to give you options. 8. You’ll find out why building a mailing list goes hand in hand with building your business. When I say mailing list, I mean an e-mailing list. After all, we are living in the digital age, and people would rather give out their email address than their physical address! You’ll know several techniques to get people to give you their email address, and before you know it, you’ll have hundreds or thousands of subscribers on your list! 9. You’ll know the different ways you can create and sell your very own evergreen course. There are many different kinds of products you can make and I’ll go through all the popular ones that work with a wide variety of people. Once you know how to make your own product, then I’ll show you where you can sell it to get those dollars coming into your account so you can start living your dream life! Yes, there’s a lot of ground to cover in this blueprint. You just need to have the patience to go through everything. Don’t be afraid to take notes. Print out this guide if you so wish and make it your very own blueprint to success. And don’t stop at reading and taking notes. You’ve got to take action. Go out and do all the steps I’m going to be sharing with you. You may fail in your first few attempts at building an evergreen business, but with every failure, you’ll be learning. I didn’t say this is going to be easy, but I promise you, at the end of this series of chapters, you’ll know everything there is to know about how to build an online business that you and your family can live off of for many, many years to come. CHAPTER 2: How To Find An Evergreen Niche You’ll Stick With Building a business is hard. Finding an evergreen niche you want to build your business on is even harder. Sure, you can just go and pick a random niche anytime you like, but would you be able to devote or spend the time necessary to grow your business? If you answered no, then you might have chosen the wrong niche. If you answered yes, then you might have a gem on your hands. After all, finding success in an evergreen niche can mean a passive income stream for you for many years to come. How To Find The Right Evergreen Niche There are literally thousands upon thousands of niches and sub-niches you can choose for your business. Not everything’s going to be profitable though. And certainly, not all niches are evergreen. Some may be seasonal, while some fad niches may last only a few weeks or a few months – these aren’t the niches you’re looking for. Evergreen niches are those that don’t depend on the time of year, or even the year itself. Popular evergreen products continue to sell years, or even decades, after it was first sold. If you find the right evergreen niche, and target the right audience with the right product, you could be making a lot of money.

Sample Content Preview Technique #3: Give away valuable free stuff In connection with technique #2, when you think outside the box, think about giving away valuable freebies to your target audience. People love free stuff, plain and simple. When they think they’re getting something valuable for free, they’re going to love you for it! But what kind of free stuff can you give away to get people to engage and click on your ads? There are actually many kinds of free stuff you can give away to your audience. Depending on your industry, your audience may be encouraged to engage with your advert if you give them a very valuable eBook that addresses their pain points, a short but comprehensive email course, a free sample of your product, a free trial, a discount code, and so much more. To know what will work best with your audience, you have to know who your audience is first. For instance, if you know the majority of your past customers are mothers of 1-2-year-old boys, then you have to think of something that will get the attention of these mothers. If you’re selling baby stuff or mommy stuff, then maybe consider giving away a free course on how to potty train toddlers or maybe how to lose postpartum weight. This will depend on your product of course. Your free stuff has to relate to the product you’re selling. Whatever item or service you choose to give away for free, make it as irresistible as possible. You can also try putting in some scarcity in your ad. Don’t be afraid to tell your audience your freebie is only going to be up for a limited time or to a limited number of people. Try this technique and watch your engagement go up and your ad costs come plummeting down! Technique #4: Target custom and lookalike audiences With Facebook’s hyper-targeting options and advanced remarketing tools, there’s just simply no better audience to target with your adverts than custom audiences and lookalike audiences (from your winning audiences). Custom audiences are so important and so essential to minimizing Facebook ad costs because these are people who already know your brand or your business. You’re not targeting cold audiences who probably know absolutely nothing about you which means they don’t trust you and may not be willing to do any business with you. Custom audiences, on the other hand, have interacted with your business either online or offline. There’s a level of familiarity that exists between you and this audience, so it’s much easier to sell to them and get them to convert. This is important because when people know your brand, they would be more likely to engage with your ad. This, in turn, results in lower ad costs for your business. If you have a website, install the Facebook pixel on it right away. If your business is offline, you can still collect your customers’ data and upload it to Facebook to create a custom audience. The important thing to think about with custom audiences is you have to figure out how to get them to engage with your business again. Maybe an ad re-introducing your brand to them would help to put them at ease so try that tactic as well. Once you’ve found a custom audience that reacts positively with your ad (high conversion rates), you can then create a lookalike audience so you can reach more of the same people! Technique #5: Split test your way to success Don’t settle for making one or two ads only. If you’re serious about succeeding on Facebook Ads, then you need to spend some money on it first. One of the best investments you can make on the platform is by split testing your adverts frequently. Test which headlines, which images, which products, etc. your audience is going to respond favorably to. Just make sure that when you’re split testing, you only test one element at a time so you can say with certainty that an element is or isn’t working for your audience. If you test 2 or more elements, you’d only mess up your split test, and you’d have no tangible proof that it was indeed element 1 that caused your ad to flop, and not element 2. Split testing is like educating yourself on what ad creatives are going to work best for your audience. You’re essentially paying for your failures, but once you find the winning combination of ad copy, ad graphics, placement and audience, then you’ll be thankful for your split tests. Once you find a winner, you can easily scale your ads and reach more people. Since you’ve already done your homework on what’s working and what’s not, then in your future ad campaigns you’ll be able to use your well-optimized and high converting advert and pay for it with fewer dollars per conversion! Technique #6: Use video ads Video ads are one of the best-kept secrets of successful marketers who pay a fraction of a penny for each video view. Of course, not all ad campaigns are going to benefit from video ads, but for those who do, you’re going to benefit big time! People on social media are all about self-gratification. They don’t want to do a lot of hard work while on social media. Instead, they want to relax and not think about work or school. This is where video ads shine – all they have to do is just hit the play button (if they haven’t set it to auto-play), sit back and watch your video! There’s no walls of text to read, no tiny fonts to squint at. And they get your message just by watching a few seconds of video! Some marketers may say that while video ads are terrific for engagement rates, it doesn’t translate directly into sales. Well, that may be true, but it really depends on the kind of products and services you’re offering – not to mention, your audience, your video ad presentation, and so many other factors. The point is that with video ads, it is possible to get 1,000 views for $1 or $2! There’s probably no easier way to achieve this kind of ad spend either on Facebook or on any other advertising platform!

Table of Contents Foreword Chapter 1: Hair Style Basics Chapter 2: Examine Your Face Shape Chapter 3: Best Styles For An Oval Face Chapter 4: Best Styles For A Long Face Chapter 5: Best Styles For A Square Face Chapter 6: Best Styles For A Round Face Chapter 7: Best Styles For A Heart Shaped Face Chapter8: Learn To Love Your Style Wrapping Up Sample Content Preview Chapter 2: Examine Your Face Shape Are you thinking of a new haircut or style? There are a lot of things you have to think about when selecting a fresh hair style, like: how much time you wish to spend maintaining a certain style, whether the texture of your hair will accommodate the hairstyle you've selected and lastly the shape of your face. Face Shapes This chapter will address picking out the correct style for your face shape. The 1st thing to ascertain is the shape of your face and the simplest way to achieve this is: Pull your hair back off your face and fasten it. Look directly into a mirror and outline your face with lipstick either right on the mirror or a sheet of transparent paper. A different choice is to take a photograph of you with your hair firmly tied back and outline the image. Now examine the image closely and compare it to the assorted types of face shapes (circular, egg-shaped, square, triangle, oblong, heart, diamond). Although at first it could seem to match a couple of different shapes it's more than likely your face will be nearly resemble one shape over all others. Circular Face - The round face has the same width brow as the lower face. Think about a circle which is the same width at the top as it is at the base. To boot round shaped faces have big cheeks. You can stretch the face and minimize the fullness with a haircut that frames the face. As well as framing the face a side part or slender off center part helps downplay fullness. Long, streaming strands that cover the side of the face will temper the check bones and produce a longer well-defined illusion. Square Face - The best length is 1 1/2 inches beneath the chin or shoulder length. In addition layered hair helps to cushion the jaw line. Think about parting your hair down one side with a side sweep to produce a different angle. Face framing layers and a side part may likewise weaken an angular bone structure. Think about a shagged layered cut with a deep side part to counterbalance the strong angular characteristics. Egg-shaped Face - think about an egg-shaped, the top and bottom are the same sizing with longer sides. Egg-shaped shaped faces may wear any style; all the same I advise that you have your hair away from the face and not to have too broad bangs. All the same, regardless the length of your cut, you'll look better with layers near your cheekbones, lips or chin, essentially whatever feature you wish to highlight. Prevent short layers that add height on top of your head. This will make your face look long. Heart Face - even as the name implies the face is wide at the cheekbones and brow and narrow at the jaw line. A side part with bangs and chin length or longer with layers will stretch the face. By ending the hair at the chin it renders the illusion of an egg-shaped face rather than a pointy chin. Diamond Face - are broadest at cheekbones, and have a narrow forehead and jaw line of roughly equal widths. Think about a hairdo that adds width at the chin area like chin length bob cuts or shoulder length wisplike kicked out looks. Haircuts that are styled tucked away behind the ears likewise work well to flaunt your wonderful cheek bone structure work well too. Likewise, think about square across bangs to shorten longer faces and side parts. Oblong Face - Have high brows and long chins. In order to minimize the length of the face prevent hairdos that add a lot of volume at the top. Bangs are likewise great to shorten a long face. Chapter 3: Best Styles For An Oval Face If you have an egg-shaped face shape, stop for a minute and congratulate yourself. You've landed the most versatile face shape. You may wear virtually any hairdo. So what are the best hairdos for egg-shaped faces? Oval Regardless the length of your cut, you will look finest with layers close to your cheekbones, lips or chin; fundamentally whatever feature you wish to highlight. Jennifer's Aniston's haircut looks amazing on an egg-shaped face. The long layers hit at the cheeks and the chin. The hair is longer in the back and shorter in the front so it does not weigh down Aniston's face. If you're petite, you need to prevent super long hair in the front as you run a risk looking like you're eleven years old. As so many styles work for you, bear in mind these rules for coming up with the perfect hairdo for your personality and hair texture: Rule 1: Stay away from dated hairdos. If you have not altered your style in 10 years, discover a fresh photo and get your hair cut. A foul hairdo may age you by many years (some celebrities prove my theory). Rule 2: do not fight your natural hair texture. You may straighten out curly hair, but it takes time and cash. Why not invest in a great haircut for your curly hair as an alternative? If you have hyper- thin hair, do not try to grow your hair past your shoulders without the help of extensions, your hair will be dead and flat, regardless how much product you place in it. As an alternative, cut in layers and keep the length above your shoulders. Discover inspiration in shoulder-length hairdos. Rule 3: If you're offbeat, get a funky hair cut and color. If you're a crazy busy mother, cut your hair so it's fashionable, yet does not require a quarter-hour a day of styling. Make certain your hairdo suits your personality and your life-style.

Table of Contents Foreword Chapter 1: Gifting Basics Chapter 2: Consider The Persons Interests And Age Chapter 3: Know What Might Be Lacking In The Person’s Life Chapter 4: Pay Attention To What The Person Dreams About Chapter 5: Consider Durability And Practicality Chapter 6: The Dangers Of The Wrong Gift Wrapping Up Sample Content Preview Chapter 2: Consider The Persons Interests And Age Gifting is important to express love and care for others. However, choosing the right toys and gifts for others can be crucial so that it will bring greater joy to the receiver, not offending the receiver in any way. The person’s interests and age must be considered carefully before making decisions on choosing the right gifts. What To Think About Your grandfather has a great passion for books. He is one who prefers a quiet life and loves to hear past stories. He is in his sixties. For a gift on his sixty-eighth birthday, it would be nice if you buy him a book filled with historical events and stories. Your mom loves pastry. In her fifties, she spends most of her time in the kitchen figuring out what desserts to create next. However, the microwave oven does not work well. Buy her a new one on Mother’s Day. Your classmate is fourteen this year. He loves everything about outer space. He often requests from his father a visit to the Planetarium. Buy him a spaceship model as a gift. It would most probably brighten his day up. Your husband is a busy working forty-eight year old man. Whenever he has free time or is at home, he sure loves to have the stereo on, playing some jazz music, and may sometimes dance with the melody. It is your 28th wedding anniversary, and giving him a classical jazz CD which he does not have yet will make him smile. Your girlfriend loves everything pink and sweet. Pink flowers, pink handbags, pink lipstick, and so on. She is twenty this year, the same age as you. It would be more appropriate to give her a sweet baby pink watch. Chapter 3: Know What Might Be Lacking In The Person’s Life A gift enlightens the receiver. Gift-giving does not only happen during special occasions or religious holidays; it should be anytime and anywhere. It is crucial to understand what is lacking in the person’s life in order to be able to choose the right gift for him/her. Have A Close Look Service gift. You know that your neighbor is facing a dilemma where both parents are busy working and they have a toddler son. They do not know how to take care of their child during weekdays. You can help taking care of the child while they are away, or advise them on choosing the right childcare centre for their son. This gift not only eases their burden, but also bonds two families together with better connection. Education gift. Your daughter loves to read, especially all about history. She scores best in her History subject; however, she is weak in her Mathematics. You can buy her a Mathematics exercise book; at the same time encourage her to make sure she scores well in Mathematics too. Money gift. One of your close relatives is facing financial difficulties. He failed running his business, and ended up having unpaid debts. You can help him by lending him some money; encourage him to move on with life or help him to pay some debts. Of course, it is not advisable to give great amounts of money or get into debt troubles; you may also get help from other relatives or friends around you. Simple toys and gifts. This will surely give the receivers a surprise and brighten up their day. If the gift receiver loves his/her pet so much, buy a simple toy for his/her pet. Four children from a family down the road are always missing Christmas gifts; give them one each this year. Chapter 4: Pay Attention To What The Person Dreams About Isn’t it great to see when you give a gifts to your loved ones or the one you care about, he/she smiles beautifully and appreciates what you have done. Consider paying attention to what the person dreams about when gift giving as this will enhance the relationship between gift giver and gift receiver. Pay Attention Why Is It Important? • You may get to know what he/she likes. For example, your teenage daughter always dreams about marrying a handsome prince. By the way she express her feelings, you know she is into glamorous gowns and beautiful dresses. Then, you know what is next on your to-do list; buy her a beautiful dress for her Prom Night. • You will allow him/her to realize his/her talent. Your young son would always watch you cook or play cooking with his sister. He dreams about being a chef someday. Giving him a junior cookbook and assisting him in cooking will allow him to practice cooking skills and learn ways to improve them. Talent does not come naturally; it requires persistence and practice too. • You can encourage him/her to pursue his/her dreams. Your grown niece wants to be a professor someday; you encourage her by giving her relevant books as presents. The young child in the orphanage always dreams of being a veterinary; you give him animal toys and a doctor play set. Who knows? They may be very successful in the future, and never forget you for your right gifts.

Table of Contents Introduction 04 Section 1: Facebook Remarketing Basics Chapter 1: What is Facebook all about 07 Chapter 2: What is Facebook Remarketing? 09 Chapter 3: How can Facebook Remarketing help your business? 12 Chapter 4: Facebook Remarketing Facts to consider 17 Section 2: Facebook Remarketing – Step by Step Chapter 5: Facebook Walkthrough 21 Chapter 6: Facebook Ads Manager Walkthrough 25 Chapter 7: Creating a Facebook Remarketing Pixel 29 Chapter 8: Adding the Facebook Remarketing Pixel to your business website 32 Chapter 9: Custom Audiences 35 Chapter 10: Creating a Facebook Remarketing Campaign 38 Section 3: Advanced Facebook Remarketing Strategies Chapter 11: Remarketing To Your Existing Customers 45 Chapter 12: Remarketing To App Users 50 Chapter 13: Remarketing To Engagement Audiences 54 Chapter 14: Remarketing To Users Who Never Open Your Emails 58 Chapter 15: Using Content Series To Remarket To Hard-To-Get Leads 61 Chapter 16: Additional Facebook Remarketing Tips And Tricks 65 Section 4: Additional Tips to consider Chapter 17: Do's and Don’ts 70 Chapter 18: Premium tools and Services to consider 75 Chapter 19: Shocking Case Studies 78 Chapter 20: Frequently Asked Questions 84 Conclusion 88 Top Resources 89 Special Offer 90 Sample Content Preview Chapter 2: What Is Facebook Remarketing? Hey there folks! Let's now talk about the main topic of this training; Let's talk about a paid advertising strategy so effective that you will wonder why you haven’t heard about it before. Do you think it is unfair to pay top dollar on advertising to reach leads that will click through your ads and then land on your website without taking action, leaving soon after? Do you think that it is unfair that those unconverted leads will possibly forget that they were on your site a few minutes later? The harsh truth is that the majority of leads that you reach with ads will not convert. In fact, about only 5% of leads end up converting. But what if we told you that there is a way to re-engage those lost leads, even when they were seemingly uninterested in your business? Let’s talk about remarketing and about why Facebook is the perfect remarketing platform. First, What Is Remarketing? Remarketing is an online marketing method that advertisers employ in order to stay relevant to bounced traffic and non-converting leads. As a paid advertising strategy it will allow you to reach out to leads long after they have clicked through your ads or visited your website. Remarketing works by following the steps of your potential customers across the internet. All you have to do is to insert a code provided by your remarketing network on your website that saves a tracking cookie on your visitors' browsers, which then tracks visitors and shows them adverts wherever they go. The secret behind remarketing’s efficiency as an advertising strategy is in how it can help you to reengage leads that have shown an interest in your business not only by clicking on your ads but also by visiting your site while browsing organically. That is why remarketing is used by many online marketers as a complimentary advertising strategy, as it allows them to send people to the business website that they are promoting through ad units and then to retarget those same users through retargeting ads. What Makes Facebook The Perfect Remarketing Platform? As you might already know, Facebook is one of the most effective advertising platforms around, and one that is often preferred by agencies and professional marketers thanks to its cost effectiveness, its wide ad inventory and because of its 2 billion active monthly users. And it so happens that one of the most lauded features of the Facebook advertising platform is Facebook Remarketing, which offers advertisers better audience targeting options than any other remarketing platform. That is because the Facebook Remarketing platform allows advertisers to set up custom audiences that go beyond website visitors. With Facebook Remarketing you will be able to retarget existing customers, Facebook app users and in-store customers. One of the advantages of the Facebook Remarketing platform is that it relies on pixel codes instead of tracking cookies, making up for more accurate remarketing campaigns. Want to know how else your business can benefit from Facebook Remarketing? Tune in to the following chapter to find out! Chapter 3: How Can Facebook Remarketing Help Your Business? If you thought that paid advertising was a necessity, then you will be surprised at how remarketing can help your business, especially on Facebook. In fact, you would be leaving a lot of money on the table if you don’t get into Facebook Remarketing as soon as you finish this training. Here are the benefits of introducing your business to Facebook Remarketing. You Will Be Reengaging Potential Customers On The Largest Social Network To Date Chances are that your potential customers are all already using Facebook. Don’t just take our word for it: Studies have found that close to 80% of internet users use Facebook, and a good chunk of them are using it daily, and you can bet that a good portion of your target audience is in that 80%. That means that, for example, anyone visiting your site is very likely to have Facebook open on another tab on the same browser, which will allow you to immediately show them ads on their newsfeed! Facebook Remarketing Is Actually Conversion Driven Most remarketing platforms rely on tracking cookies to retarget website visitors. The bad news is that tracking cookies track all types of visitors, which means that a significant amount of your remarketing budget will go towards retargeting unqualified, uninterested leads.

Sample Content Preview Photoshop Tutorials Justifying Text Why Justify Text? Justifying text can be helpful especially when you are creating a newsletter, magazine, books, newspaper or any kind of publication. Also known as TYPOGRAPHIC ALIGNMENT, what it does is that it allows the first and last words of every line in your paragraph to align with the left and right margin, thus creating this neat text block that spaces evenly, making your publication look organized and clean. Types of Justification in Photoshop Adobe Photoshop has four types of Justification to choose from. You may use these types according to preference and format of your document. The types are: A. Justify Last Left - will justify a paragraph with left alignment B. Justify Last Right - will justify a paragraph with right alignment JUSTIFYING TEXT IN ADOBE PHOTOSHOP C. Justify Last Center - will justify a paragraph with center alignment D. Justify All - will justify all paragraphs creating a block In this example, we are going to explore and test each kind of Justification so we will know how to do it and how it will look on your document. Create a Document 1. Create a NEW document in Photoshop by clicking on FILE -> NEW. 2. Supply details in the property fields for your new document according to your preference. In this example, we will be using the US Letter preset by Adobe Photoshop. Click OK 3. To start typing in your document, select the TYPE TOOL -> HORIZONTAL TYPE TOOL. 4. Drag your cursor on to any part of your document while holding on the left click to create a text box. 5. Start typing inside the text box or copy and paste a specific paragraph. You will notice that the default setting for the type tool is set to LEFT ALIGN. 6. Next is to click on WINDOW -> PARAGRAPH, to bring out the PARAGRAPH Panel Justify Last Left 7. Click on the text layer or highlight the paragraph that you want to JUSTIFY to the LEFT and select the JUSTIFY LAST LEFT button. 8. After clicking, you will notice that your paragraph has adjusted and spaced close to the margin/edge of your text box sides and is aligned to the left. 9. Once you have Justified your paragraph to the left and you are satisfied, you can then save your document. Spaced close to margin Aligned to the LEFT Justify Last Left Button Justify Last Right Follow STEPS 1-6 . 7. Click on the text layer or highlight the paragraph that you want to JUSTIFY to the RIGHT and select the JUSTIFY LAST RIGHT button. 8. After clicking, you will notice that your paragraph has adjusted and spaced close to the margin/edge of your text box sides and is aligned to the right. 9. Make all necessary changes to your document after aligning and save it. Justify Last Center Follow STEPS 1-6 . 7. Click on the text layer or highlight the paragraph that you want to JUSTIFY to the CENTER Justify Last Right Button Spaced close to margin Justify Last Center Button 8. After clicking, you will notice that your paragraph has adjusted and spaced close to the margin/edge of your text box sides and is aligned to the center. 9. Save your document after text formatting. Justify All Follow STEPS 1-6 . 7. Click on the text layer or highlight the paragraph that you want to JUSTIFY as a full block and select the JUSTIFY ALL button. 8. After clicking, you will notice that every word on each line in your paragraph, has adjusted to its nearest margin. In this case, a full justification will make your paragraph look like a block. 9. Keep on formatting your text until you reach your desired layout. Spaced close to margin Center Aligned Justify All Button

Table of Contents INTRODUCTION .4 WHAT ARE FACEBOOK VIDEO ADS? ..5 WHY MARKETERS SHOULD USE FACEBOOK VIDEO ADS ..7 CREATING VIDEO ADS THAT GRAB VIEWERS’ ATTENTION .15 HOW TO CREATE THE AD PART OF THE EQUATION ..19 TOP TIPS AND BEST PRACTICES FOR FACEBOOK VIDEO ADS 21 CONCLUSION 28 Sample Content Preview Facebook Video Ads Helps Boost Conversions and Sales Making use of videos in your Facebook ad campaigns is a guaranteed way of earning yourself some serious money. Also, embedding videos in your landing pages can help increase conversions by 80%. If your video is creative and captivating enough, it can lead directly to sales. A 2016 video marketing report by wyzowl states that 74% of users who watched an explainer-video regarding a product eventually went ahead to purchase the product. Regardless of the category in which your video is positioned, these types of ads provide consistently higher conversions and sales. Also, people get naturally aroused by pictures because vision is the most dominant of the five senses. A majority of the information communicated to our brains is visual. Static pictures alone boosts engagement, but adding moving pictures to your marketing campaigns can do wonders for your business. Facebook Videos Ads Offer Great ROI It would amaze you to know that videos also provide great returns on investment. No doubt, producing a video may not be the easiest or cheapest thing to do, but you can be sure of getting every penny you’ve invested back in spades. Video ads are increasingly becoming more affordable and widespread. As a marketer who is on a tight budget, you could even shoot a decent video using your smartphone. All it takes is some creativity and knowledge about human psychology. You don’t have to worry about how perfect your video looks; what matters is the content. Studies have shown that in most cases, users are more discouraged from purchasing a product, not because of the poor quality of the video, but due to its video not being explanatory enough. Also, it doesn’t matter what industry you’re in, the effect of Facebook video ads is universally effective. An e-commerce video statistics recently reported a tremendous increase in the conversion rates of video marketing. This growth has been increasing explosively since 2010, and it cuts across all industries. Facebook Video Ads Builds Trust Videos have a way of reassuring a prospective customer about the quality of your product. With a well-presented video, carefully delivered in a conversational form, you are sure to reach the hearts of your audience faster than any other medium would. Trust is the foundation of conversions and sales. Selling a product or service online can be tough sometimes as many consumers are still skeptical about purchasing anything over the internet. It is your job as a marketer to break the ice and convince them that they have nothing to be afraid of. Douse their fear of being cheated by utilizing effective marketing videos that create a sense of your business’ personality and authenticity. Your products have to appeal to your customer’s needs and interest, but including a personal touch, so potential customers feel connected to you will always pack a more powerful punch. By building trust first, you will have gained the loyalty of a customer before a purchase is ever made. It is no wonder why 57% of consumers confirmed the effectiveness of videos, admitting that it gave them more confidence to purchase a product or service online. Facebook Video Ads Helps Build Your Search Engine Rankings You can also boost your search engine ranking by simply having a video on your website. Moovly confirms that you are 53 times more likely to show up on the first page of Google by embedding a video on your website. A video allows visitors to spend a long time on your site. This extended period of exposure translates into increased visibility for your site because the longer a visitor stays, the better the signal to search engines that your website has good content. Google loves videos, as a matter of fact, Google now owns YouTube – the most popular video-sharing website on the internet. This means more importance has been attributed to videos, and if you want to improve your search engine rankings on Google, you will need to include videos in your marketing mix. It doesn’t end there, you have to make sure that you optimize your videos on YouTube and Facebook for SEO. Take the time to write out interesting titles and descriptions for every video uploaded. Direct potential customers to your website, products, and services by using backlinks. Above all, make sure that the entire process is easy to navigate and userfriendly. Customers love watching videos Very few people enjoy reading through extensive amounts of texts. The same is slowly happening to picture messages and infographics. The majority of people now prefer watching video ads over reading or viewing them as pictures. Facebook videos ads, on the other hand, can convey a considerable amount of information in a quick and friendly manner. As of 2015, online videos accounted for 55% of all mobile traffic, and they are predicted to rise to 75% by 2020. Consumers are hungry for more videos, they want to be entertained. Things like video testimonials, video reviews, how-to videos, explanatory videos, and so on create massive engagement, take advantage of it Video marketing is a huge phenomenon that is here to stay, and it will only get bigger. Businesses that put the interests of their customers first are sure to succeed. Bless the screens of your customers with Facebook video ads then sit back and watch your business grow by leaps and bounds. Video marketing and email work best together With Facebook video ads, marketers can be assured of an increase in their email click-through rates and also improve email engagements. Try incorporating videos into your email marketing campaigns—they can increase your open rates by 5.6% and click-through rates by 98%. Yes, Facebook video ads can be embedded in email campaigns and offered for free to boost your stats. Similarly, by using video ads to direct prospects to the call-to-action button on your Facebook business page, you can get them to subscribe to your email newsletters. You will be able to see who watched the video, who finished watching it, and who replayed it using video tracking. With this much information at your fingertips, there is no limit to what you can do with video ads. Facebook video ads appeal to mobile users Mobile video views have increased over 233% since the third quarter of 2013. According to YouTube, mobile video consumption rises at a rate of 100% every year. Most smartphone users prefer watching videos on the go and their numbers keeping multiplying.

Table of Contents Resource Guide: The Million Dollar Rolodex Page 6 Special Chapter: The Marketing Technology Has Changed...But Human Hopes and Desires Do Not Page 11 Chapter One: The Absolutely Biggest #1 Mistake That Most People Make When Marketing...And How To Avoid It, Once And For All Page 15 Chapter Two: How To Find The People Who Will Buy Whatever You Want To Sell Them Page 20 Chapter Three: How To Write Ad Headlines That Get Your Offer Seen By The Thousands Page 29 Chapter Four: The Secret Seven-Step Process That You Must Use To Make Your Offer Irresistible Page 36 Chapter Five: How To Communicate Your Sales Message So They Will Take Buying Action Now Page 41 Chapter Six: How To Make The Buyer Feel Comfortable In Purchasing Fro m You The First Time Page 45 Chapter Seven: The Most Effective Words In Marketing That Get Fast Results Over And Over Again Page 48 Chapter Eight: The Three Magic Words That Will Build Your Profits For Years To Come Page 52 Chapter Nine: How To Get More Marketing Ideas Than You Thought Possible Page 56 Chapter Ten: How You Can Use The Most Powerful Market ing Secret Ever Devised To Generate A Steady Flow Of Qualified And Receptive Leads Page 62 Chapter Eleven: The Most Important Technique You Must Master BEFORE Setting Up A Web Page Page 64 Chapter Twelve: How To Put Your Online Business On A "No-Brainer... AutoPilot... It-Does-The-Work-While-You-Goof-Off" System Page 66 Bonus Chapter 1: Emotional Response Direct Marketing Page 70 Bonus Chapter 2: The Simple Little Secret That Will Improve Your Success Exponentially Page 72 Bonus Chapter 3: Get A FREE Lesson In Direct Response Market ing That's Worth Millions Page 77 Bonus Chapter 4: Three Words Guaranteed To Make Your Sales Letter Fail...Get Rid Of Them And Watch Your Responses Skyrocket Page 81 Bonus Chapter 5: A Quick And Easy Way To Write Sales Letters Page 83 Bonus Chapter 6: Ten Hot Tips To Increase Your Sales...Fast Page 84 Bonus Chapter 7: The Six Secret Persuaders To Use In Every Offer You Make Page 89 Bonus Chapter 8: How To Use One Of Six Power Persuaders To Increase Leads And Sales Now Page 92 Bonus Chapter 9: The Most Important Part of Your Ad...and Why Page 94 Bonus Chapter 10: Seven Secrets To Getting More Responses To Your Ads Page 96 Bonus Chapter 11: How To Instantly Get Your Prospect's Attention -- And Give Them The Reason Why They Should Do Business With You Instead Of Anyone Else (Or How To Design Your USA) Page 99 Bonus Chapter 12: How To Increase Your Sales And Responses To Your Ads – Now Page 101 Bonus Chapter 13: The Little Secret That The World's Sharpest Marketers Use To Increase Their Results Up To 1000% or More Page 103 Epilogue: Highly Recommended Books and Courses for the "Do-It-Yourself" Business Owner and Entrepreneur Page 105 Sample Content Preview EcoverGenerator -- Simply the best software I've found to create attractive e-book covers, e-zines covers, e-software boxes, and soon e-CD covers and e-Video covers too. It's quick and easy. No other software required. Read more at www.hunteridge.com/ecover.htm now. AutoResponders Plus -- STOP Paying Monthly Fees For Autoresponders! Why waste your profits on expensive monthly fees? Install AutoResponse Plus on your web site today. Mult iply your sales by capturing e-mail addresses, sending unlimited personalized follow-ups, and much more. Don't miss your $50.00 discount, professional installation, FREE lifetime upgrades, full support and an unconditional 100% no-risk guarantee. Now you can have your own Autoresponder system on YOUR website with unlimited addresses and followups for a low, one-time fee! Read more by clicking www.hunteridge.com/arplus.htm now. Autoresponders -- Here's a low-cost solution. One-time purchase payment, no monthly fees, unlimited autoresponders and followups, all running from your website server -- does not need "Kron jobs" capability from your webhost company! Read more by clicking www.hunteridge.com/ar.htm now. Autoresponders are the greatest sales tool on the Net. They never sleep, complain or call in sick --they just keep selling for you 24-7, 365 days a year by getting information to your prospects fast, and following up like clockwork to make the sale. If you don't have your own website, here's the best deal I've found. Read more by clicking www.hunteridge.com/autoresp.htm now. 33 Days to Online Profits -- Yanik Silver takes your hand and walks you day-by-day through building a profitable internet-based business. Not only showing you what to do, but how to do it. Read more by clicking www.hunteridge.com/33days.htm now Nothing But Net: Michael Campbell show you how he generated $750,000 in internet revenues with virtually no advertising costs -- full of real-life strategies, not powder-puff theory. Read more by clicking www.hunteridge.com/nbnet.htm now Instant Internet Profits -- Another best by Yanik Silver. He takes you step-by-step through his process of making profits on the internet, from knowing nothing to having automatic money streams come in daily. Read more by clicking www.hunteridge.com/instprof.htm now Site Sell -- Make Your Site Sell...Make Your Knowledge Sell...Make Your Price Sell...Make Your Words Sell...Make Your Net Auctions Sell...and more. Read more and prosper from Ken Evoy by clicking www.hunteridge.com/sitesell.htm now Business Owner's Toolchest -- Paul Galloway has put together 899 free and low-cost online resources! One of the most tech-saavy people on the Net, he's been the "man behind the scenes" that marketers have come to know and trust. Read more by clicking www.hunteridge.com/bustools.htm now The Insider Secrets To Marketing Your Business On The Internet -- Let me introduce you to Corey Rudl. This guy is probably the greatest success story for building an internet business fro m scratch into an internet marketing money machine. I personally have come to respect him as he has many very successful online businesses. If you are considering starting a business on the Internet or already own one, you want to view his web site. Corey really knows what he is talking about. You will be very impressed. I cannot recommend it higher... this guy is a "real" example of someone that makes hundreds of thousands of dollars on the Internet... so listen to what he has to say carefully, he knows what he is talking about (one of the very few on the Internet!). Read more by clicking www.hunteridge.com/insider.htm now And, here's a great FREEBIE course from Ken Evoy if you want to know everything you need to know about selling information on the Net, it's called the InfoProduct Masters Course. It's an intensive five part course on creating, producing, and selling your very own info product...delivered to you by email. Get it now by sending a blank email to [email protected] now Business-Building (Sales and Marketing Strategies To Increase Profits) Magnetic Marketing -- Another great course by Dan Kennedy. Dan shows you how to stop wasting money on advertising guesswork...stop wasting time on cold call prospecting grunt work, and start magnetically attracting a new flood of customers and dominate any target market of your choosing. Read more by clicking www.hunteridge.com/magmktg.htm now 21 Ways To Double Your Sales -- Mitch Axelrod will show you how to: Make a 1 percent change that will put you in the top 10 percent in your industry...Be recognized as the expert in your field...Multiply your sales by working smarter, not harder...Gain a competitive advantage by providing value-added in advance...Double or triple your face-to-face appointments...Turn one-time buyers into life time customers...Make two sales to every new customer...Sharpen your communication skills...Master rapport, influence and persuasion...Have prospects call you...Raise your self-confidence, self-esteem and expectations...Overcome inertia and break through to new levels of performance...Use powerful questions to make your prospect want to buy...Tap into large numbers of highly qualified prospects...Have other professionals to endorse you to their clients...Increase your telephone "hit rate"...Generate 80 percent or more of new business from referrals...Make your work more enjoyable, satisfying and fulfilling...You can double your sales in the next twelve mo nths or less. -- Read more by clicking www.hunteridge.com/21ways.htm now Affiliate Programs (internet referral marketing strategies) The Affiliate Masters Course - The biggest profits you'll ever get are from the sales you make to your customers *after* they become customers -- in other words, back-end sales. It's 20 times easier to get back-end sales from your current and past customers than for you to go out and try to get new prospects to know you, like you and trust you. Look, here's a big tip -- Make money the EASY way, sell more products and services to your current and past customers. Here's a FREE eBook that will help you understand the "how" and "what" to do to make more money from your customer base (or mailing list). I highly recommend you read this today and put it into action now. "The Affiliate Masters Course" by my colleague Ken Evoy Affiliate (or Associate) programs are the quickest and easiest way for you to "joint venture" with other product and service providers by simply recommending their quality products and services to the people who know, like and trust you -- your customers. Quite frankly, I can't believe Ken gives this info away for free (it's over 200 pages of terrific information), but make sure you take advantage of it now while you can. Rather than go ing into details here, I've got a whole page at the website that tells all --claim your free copy now, before Ken changes his mind. Read more by clicking www.hunteridge.com/affmast.htm now The Complete, Insider's Guide to Associate & Affiliate Programs -- For Internet Merchants.

Sample Content Preview Photoshop Tutorials Animated GIFs Video and Photo source There are a couple of techniques on how to make GIFs in Photoshop. Either you convert a video clip to GIF to make those cool memes or create a simple gif from a compilation of photos. In this tutorial, we will be demonstrating how to convert a video clip to GIF and create an animated GIF from an image set. Converting a video clip to GIF So you have a video and you’d like to make a GIF of a certain scene for you to post on your blog. This step-by-step guide will help you create those highly entertaining GIFs. 1. Select FILE->IMPORT->VIDEO FRAMES TO LAYERS from the top menu of Photoshop. 2. Choose and select the video file you want to convert (Photoshop does not read mp4 or m4v files) and then click “Load”. HOW TO CREATE ANIMATED GIFS IN PHOTOSHOP 3. A screen will pop up after you click Load. This will let you control and select the part of the video that you’d like to convert to GIF. In this demo, we will select From Beginning To End. If you would like a specific scene or part though, choose Selected Range Only - and scroll to the part of the video that you would like to be converted. Make sure you check the Make Frame Animation option, then hit OK. 4. Now that your video has been converted to layers, click on WINDOW->ANIMATION to bring up the Animation Panel. 5. Now that all of the layers are converted to frames, you can adjust and play around with the delay time and loop option. For this sample, we are going to select the delay time to 0 sec. You can even delete frames or add some new ones if you prefer. Once satisfied, test your frame animation by hitting the PLAY button. 6. When done testing your frames and you’re okay with it, click on FILE->SAVE FOR WEB & DEVICES. 7. In the Save Dialogue Box, choose GIF. You can tinker and adjust how you want your GIF to be saved. You may lower the colors, change the dither setting and transparency. Always remember that a lower color count means lower file sizes - although you might sacrifice a bit of quality. For this sample, we have lowered the colour to 8. If good already, click on SAVE. 9. Type in a file name and choose a folder to save the GIF to. Hit SAVE. You have now converted your video to GIF. Making animated GIFs from Photos Another way to make GIFs is to combine photos and make several layers to produce an animated GIF. Below is a guide on how to create your very own GIFs from still photos. 1. Load the photos you’ve chosen in photoshop by clicking FILE->OPEN, then select multiple photo files. Hit OPEN. In this sample, we are going to animate 3 still photos with different reactions. 2. Once the photos are loaded, click WINDOW->ANIMATION to load the Animation Panel. You may also edit your individual still photos before turning them to frames. 3. Now you need to select an image to be your main layer. Once you’ve decided on what your main layer will be, drag the other photos on top of the main layer. Now we have a total of 3 layers in a single file. 4. Go to the Layers Panel and select/highlight a layer that you’d like to turn into your first frame. Once you’ve decided on what your first frame will be, drag it up the layers list so it will become the topmost layer. Take a composite snapshot of this to create a new layer by pressing COMMAND+OPTION+SHIFT+E. Rename your new layer as “1” - this will be your first frame. Then hide the new frame layer. Choose the folder you’d like to save your animated GIF in. Type a file name, then click Save again. 5. Since we want our animation to have a shaking clock effect, we will drag Layer 1 down the list of layers so Layer 2 will now become the topmost layer. It now has that shaking effect on the background. If you don’t want other layers to be visible, you can hide the layers that you don’t want to see on a specific frame. Once satisfied, take another composite snapshot by pressing COMMAND+OPTION+SHIFT+E and rename the new layer “2” - this will be your second frame. 6. Repeat steps 4-5 until you reach your desired amount of frames for the GIF. In this sample, we have created 3 frames. 7. Hide previous layers and make sure only the composite images are visible. 8. Go back to the Animation Panel and click on the drop down menu and select NEW FRAME. 9. Select the second frame and hide the layer named “1”. Making sure that only the layers named “2” and “3” are visible. 10.Repeat steps 8-9 until you’ve created your desired number of frames. 11.Now that you have enough sets of frames for your GIF, you can adjust the delay time of the frames and loop option. Test it by hitting the PLAY button in the Animation Panel. 12.Once satisfied you may now save the file by clicking on FILE->SAVE FOR WEB DEVICES. 13.In the Save For Web & Devices box, choose GIF and adjust the settings according to your preference, then hit SAVE. 14.Type in a file name and choose a folder to save your GIF in then click SAVE again. That’s it you have now created an animated GIF from a set of still photos.