Sample Content Preview Next, you’ll want to add your website. From the options on the right-hand side of your page, click “add a website” and enter your main website address (or, depending on your goal, a specific landing page url). After that, it’s a good idea to add a second admin to your page. Even if you are the sole owner and employee in your business, you should still do it. This way if your page or profile get’s hacked (it happens) or you get locked out of your profile, you’ll at least have someone else who can try to access the page and do what needs to be done. This is a security precaution, so it doesn’t matter who it is and they don’t literally need to ever be an actual admin. Heck, this could be your grandma if you want. After that, you’ll want to “like” your own page so you’ll now be following it via your personal profile and you’ll want to make sure you turn on notifications. Now you’ll want to start visually completing your page. First, you’ll want to add a square profile image. This can be an image of you or of your logo, or whatever you want people to see associated with your brand. In addition to being visible on your page, this will also be the “avatar” image that accompanies your comments and activity on Facebook when you’re posting/commenting as your business. Once that’s done, you’ll want to add a horizontal cover image. If you don’t have a horizontal image to use for your cover, you can either create one for yourself via a tool like Canva or you can pay someone on Fiverr to make it for you. Next, go to edit your “page info” to adjust your page details. Here you can add categories, descriptions, contact info, location, legal disclaimers, and so on. Then, go to “see all information” and see if there’s anything else you want to add such as awards, privacy policy, and so on. Finally, you’ll want to add a call-to-action button to the top of your page. This CTA button can be for booking services, contacting you, purchasing or shopping, downloading something, or even a generic “learn more”. After choosing one of these categories, you’ll have a choice of more specific CTA wordings to select from. Once your page is ready and looking the way you want it, you’ll have an opportunity to start inviting friends to like the page or to start posting content to the page timeline. Groups (private/public) One option for establishing a presence on Facebook is to create a Group. A Facebook group can be either public or private. These groups can be an excellent way to interact with your audience, share content, encourage them to interact with each other, and even start building a “tribe” mentality among your followers. Although groups can eventually take on a life of their own once you’ve got enough members in there conversing, posting, and asking/answering questions, early on it will be important for you to have a content posting routine to keep things fresh and moving. It may also be a good idea to appoint a moderator/admin to handle things on the inside. Be prepared: groups can easily turn into a second customer support channel and can also be a place where people think it’s okay to dump their complaints or criticisms of your brand. Be sure to keep an eye on things in there, try to foster a “positive vibes” environment, have yourself or moderators on hand to delete/censor any comments that might harm your brand, and make it clear to members whether or not it’s okay to handle customer service stuff in the group (it’s totally up to you and, in fact, handling customer service in groups is becoming a bit of a trend lately). If you choose to make your group a “no customer support” zone, just ensure you get that message across kindly and gently and use patience when reminding individual members about it. Remember, your whole tribe can see your and will judge you on how you treat members. Creating a Group To create a group, go to your Groups page and click the green “Create Group” button. You’ll first need to name your group. This can be your business name or a spinoff of your business name. For example, if your group is centered around providing special training or advice on using a product, you might call it your product name plus the word “masters”, “experts” or “ninjas” at the end of it. Each group needs to start out with at least one members so you can either add several members right there from the beginning or you can just add yourself for the time being and move on. The final selection is your group’s privacy status: closed, public, or secret (secret means it’s not even searchable or discoverable). You can change this setting later. After you hit submit, you’ll need to choose an Icon for your group. Just pick whatever seems most relevant. Once your group is created, you can start fleshing it out by adding a cover photo and description. The same guidance for business Page descriptions above applies here more or less. Keep it short, clear, and include important keywords. As for the cover photo, make it horizontal and consider using Canva to create your image or hiring someone on Fiverr to make a nice image. Personal Profile The final type of presence to have on Facebook is your personal profile. Although it’s true Facebook has terms that prohibit using your personal profile for explicit business purposes, to a certain extent. However, that does not prevent you from leveraging your personal profile in exactly the way social profiles were meant to be used: networking. Make it clear what it is you do and what services you provide. Make yourself findable via search, join relevant groups, contribute to discussions, introduce yourself and rub elbows as much as possible. In this sense, your personal profile can be an incredible resource for marketing and potentially even more powerful than your business page. So, once you’ve established the sort of presence you’ve determined you need, you’ll want to start posting content. After all, that’s what this whole endeavor has been about. And it’s what we’ll cover in the next chapter.

Sample Content Preview Chapter 2: Organic Video Marketing Although there is much to be said about sales videos and video ads (we’ll get those later), it seems there is nothing more powerful for brand awareness, right now, than a competent organic video marketing strategy. There are many places to implement such a strategy, but it makes sense to start with the big one. YouTube With over a billion users, YouTube’s user base encompasses almost one third of all internet users. YouTube gets over 30 million visitors per day and, on average, those users watch 3.25 billion hours of video each month. YouTube’s dual status as a social media platform on one hand, and one of the world’s largest search engines on the other makes it, perhaps, the most formidable weapon in a content marketer’s arsenal. The ways in which YouTube can be used in a marketing strategy are plentiful. First, there is the “vlog” or video blog model. In this model, a person or business would simply post video content to YouTube on a regular basis in the same way that one might post to their blog regularly. These video posts would typically be organic and non-salesy in nature. These could consist of any form of video content including interviews, product reviews, how-to videos, and so on. As with any other form of content marketing, an organic video marketing strategy would need to include a plan for consistent content creation. The Others Although there are other video sharing sites out there, there are none that come close to YouTube in scale. The two that come closest, however, would be Vimeo and DailyMotion. DailyMotion is the most similar to YouTube in that it’s user base is mostly ordinary people sharing and consuming video content. Although DailyMotion’s user base is only a fraction of the size of YouTube’s, it is often praised for having higher quality content. Vimeo, on the other hand, has a slightly different user base than YouTube or DailyMotion. Although a certain percentage of Vimeo’s user base are ordinary people sharing and consuming interesting or entertaining video content, a sizable portion of their user base is made up of video enthusiasts. Vimeo has carved out a niche as being the home of “exclusive”, high quality video professionals and enthusiasts. Artists, videographers (both by trade and by hobby), and amateur film producers tend to flock towards Vimeo due to its smaller, tight-knit, exclusive community and its emphasis on high quality video content. From a content marketing perspective, DailyMotion and Vimeo certainly can serve the same purpose as YouTube. However, both sites place greater restrictions on things like video size and length. That, combined with the fact that the potential audience is smaller, usually drives most organic video marketers to simply opt for YouTube instead. Facebook One place that has recently seen a sudden rise in organic video marketing, is Facebook. Facebook, has been expanding its video sharing engine and encouraging the use thereof increasingly in the last year or so. Today, Facebook users can upload and post videos to their timelines, pages, and groups. Facebook videos are displayed cleverly in a way that makes them auto-play with no audio while users scroll past them which catches the eye and results in more viewers stopping to view the videos. This has led to Facebook video posts having very high levels of engagement. In addition to easily uploading videos, Facebook has recently introduced live video broadcasting. Users are now able to broadcast themselves live at the click of a button which, like any other post, results in their contacts being notified of their live broadcast and the subsequent sudden appearance of a sizeable live audience. With all of these recent developments, Facebook has now become an effective and sought-after venue for organic video marketing. Organic video marketing has clearly come a long way and is a crucial part of any online marketing strategy today. However, equal progress has been made in the realm of paid video advertisements and that is what we’ll be covering next. Chapter 3: Video Ads The foundation of a good brand presence and content strategy certainly is organic video content marketing. However, when it comes to acquiring leads or customers, encouraging specific actions, or “jump starting” your organic content, video ads can be an indispensable tool. We’ll discuss a few different types below. YouTube Ads YouTube ads, when they first came on the scene a few years ago, were a very exciting development. Today, their charm still has not worn off. From a marketer’s perspective, YouTube ads are a dream come true. With YouTube video ads, you can make your video play in front of just about anyone at the very beginning of the YouTube video they are trying to watch. All you need is your own video to use as a video ad. Any video hosted on YouTube will do. As if that wasn’t cool enough, you only pay the already low prices per view if a person watches beyond the 30 second mark of your ad. This means if a person clicks the “skip ad” (and the majority of people will) button any time prior to 30 seconds, you pay nothing. This means that you are basically spreading brand awareness for free in the case of the “skippers”, and paying a very small amount of money in the case of the people who view more of your ad. There are numerous ways to target audiences with your YouTube video ads. Some of the more common ones include keyword searches, interests, and basic demographics such as age, gender, location and so on. However, the real magic in YouTube advertising, is the ability to target specific videos or channels to place your ads in front of. This means you have the ability to place your ads in front of relevant or even competing product videos. Finally, because YouTube ads are part of AdWords, you have the ability to utilize google tracking/remarketing audiences. In other words, you can place an ad for your product in front of a person who has been to your sales page but chose not to purchase your product.

Sample Content Preview Traffic to Website (Sales, Leads, Content) Probably one of the most popular goals of YouTube Marketing is to funnel your YouTube traffic back to your own web properties. After all, most businesses don’t do business “on” YouTube . You’re leveraging YouTube to obtain traffic and convert that YouTube traffic into brand-followers, leads, prospects, and customers. So maybe your goal is to get people to a landing page with a free offer where they can subscribe to your list and become a lead. Maybe they’re being sent to a sales page or an eCommerce store. Maybe you just want to do some content marketing and send them to your blog. Whatever the case, the end goal for a lot of businesses will likely be bringing YouTube traffic AWAY from YouTube and over to their own web properties. Social Following (aka YouTube as Autoresponder) In this goal category, your aim is to build a large number of followers. The reason we also refer to this as “YouTube as Autoresponder” is because the main sought-after benefit here is to increase the number of people who will see your uploads in their feeds. In this sense, your YouTube posts become similar to sending out email broadcasts via your autoresponder. If you grow a large enough community, this can be very beneficial and if your content is engaging enough to get a lot of traction in the form of likes, comments, subscribes and shares, you can significantly increase the range of your organic reach into people’s feeds. Passive Presence Some businesses might have purely passive goals. Simply being present and discoverable inside YouTube is a benefit that has wider appeal and greater utility than you may think. In many cases, a company’s YouTube presence might supersede or at least augment what was once the role of a blog, assuming most of your content can be conveyed in the form of or attached to videos. When people come across this content of yours and look at your account they can see some basic info about your brand or business and you can get some traffic to your website. This same approach can also be used for events, communities, and brands. Brand Awareness Another goal that’s less thought about might be spreading brand awareness and recognition. If you’re just starting out, there’s a good chance your brand might be in need of a jumpstart. If nobody’s ever heard of you, a great way to increase recognition is to simply create and share unique, helpful, or entertaining content and get your name, logo, and overall brand identity in front of as many people as possible as many times as possible. If this is your goal, you want to avoid being salesy in the beginning. Ensure you’re focused almost entirely on posting helpful, relevant, or entertaining content. Expand Existing Audiences If you’ve already got an audience, your goal might be to make it bigger. This can be done via several social marketing methods. Sharing viral content, either curated or created yourself, can lead to a huge increase in your YouTube audience. Although creating your own viral content like that can be great, if you don’t have the time or means to do so, you can simply leverage existing content that’s already proven itself to be viral by curating/re-sharing it with your own comments or angle added to it. Obviously, you don’t want to actually steal and re-upload someone else’s videos. We’re talking doing a little video review or commentary about a content piece. Also, a few humorous videos can’t hurt either. Other ways to expand existing audiences can include contests, sweepstakes, and gamification. Assuming your offers/prizes are compelling enough, incentivized sharing, liking, and subscribing can be very effective. Just ensure your methods are permitted by YouTube’s Terms of Service. Enhancing or Repairing Public Relations Do you want to set your company apart in the public eye? Do you want to associate your brand with feelings of good will and community involvement? Was your business recently involved in a controversial incident that requires damage control? It doesn’t take a humiliating public catastrophe to make PR enhancement a good idea. This is a goal that any business can engage in. Non-sales related campaigns can include videos that foster positive values and goodwill or even involvement in social movements (be careful not alienate half your prospects) and noble causes. Did your business recently donate to a charity, build a school in a third world country, serve food at a local pantry? These are all things to post about. These don’t necessarily need to be about things that your business participated in. They can be content about general things like a heart-warming video about helping the poor or caring for the elderly. Special holidays like Christmas, Thanksgiving, or Mother’s Day also present opportunities to leverage emotions, foster goodwill, and enhance your PR. Market Research A hugely beneficial goal of YouTube marketing is market research. If you’re just starting your business or going down a new path, YouTube can be an excellent place to learn more about your audience and your market. This can be done in a structured way with things like mentioning surveys and questionnaires at the end of videos and linking to them in the description, or in a less structured way by simply engaging with your audience, commenting, asking questions, and so on. Also, lurking or conversing in YouTube channels or the comments of videos related to your industry can teach you a ton about what your customers want and who they are. Beyond that, you can monitor your competitors’ accounts and posts to see what their customers like and what they’re complaining about so you can adjust your business accordingly. Creating your own account, posting, and engaging within it is another great way to get a constant stream of market/audience data flowing into your business. Ultimately, your goal should be to come up with one or two ideal customer avatars that you can then base your marketing and product development on. All of the goals you’ve learned about in this section require some sort of presence on YouTube. Getting that presence started is what we’re going to talk about next.

Sample Content Preview Combining Them Ideally, a solid email marketing strategy will use a combination of newsletters and autoresponder sequences. At a minimum, you should have one robust welcome sequence in which you familiarize your subscriber with your brand, instruct them to white-list your email address and follow you on social, share your most popular helpful content, and anything else you think would help your business and your subscribers. Ideally, after that, you’d put them through at least a few cross-selling emails in which you introduce them to some of your own products or some affiliate offers (e.g. a “what we use” series might be a good way to help them by showcasing the tools you use in your business and earn some commissions at the same time if they decide to try those tools too). Once your autoresponder sequences are done, then it makes sense to drop your subscribers into a general pool of contacts who will simply receive your real-time newsletters from that point forward. Frequency A lot can be said about email marketing frequency. It’s an area that divides marketers quite a bit. Generally, there are two opposing schools of thought plus a sort of “middle ground” position. Firstly, there is the “churn and burn” approach. This strategy basically means you mail your list very aggressively, at least daily, possibly multiple times daily, promoting affiliate products (usually current product launches), focusing on hard pitches and using things like scarcity tactics to get as many sales as possible. There’s no question this will get you sales. But it can also kill your brand image. The other approach is to mail less than daily, maybe even just 1 or 2 times per week, and to ensure you’re not always selling something but, instead, making it a point to send out useful, free content regularly. This WOULD help set your brand apart and increase goodwill. But there’s just one problem. Nobody will NOTICE your brand. We’re living in a time where everyone is bombarded day and night with promo emails. If you’re mailing so infrequently, there’s a good chance you’ll get lost in the ocean of competitor emails and not get noticed. Then there’s the middle ground. The middle ground approach acknowledges, on the one hand, that churn and burn is basically brand suicide. On the other hand, however, it also acknowledges that the “once or twice per week” approach will leave you largely unnoticed these days and doesn’t generate much revenue. The middle ground, then, is to mail once-daily on average, with some exceptions being made sparingly for genuinely important scarcity-type events or promotions that might require two emails in one day. These mailings, however, should not all be sales promotions. A reasonable mix of hard sales, free useful content, and a hybrid “useful content with a subtle soft sales pitch” should be used. Ultimately, the appropriate frequency for mailing will depend a lot on your industry and your audience, but keep that general middle ground principle in mind when determining the right mailing plan for your business. Upselling and Cross-selling Probably one of the most obvious and financially rewarding aspects of email marketing is upselling or cross-selling. Typically, upselling means immediately offering a relevant product or service after the purchase of another product. The key words there are “immediate” and “relevant”. In the digital world, this usually happens automatically as a buyer of a front-end product is then immediately forwarded to the next product in a sales funnel. But this can also be accomplished via email marketing by simply reminding buyers of the upsell and re-inviting them to buy it if they hadn’t already. This means you’d want to set up your post-purchase autoresponder sequence (typically part of your welcome sequence) to include at least one email with a link to that upsell along with a restatement of the reasons the person should purchase it. Cross-selling, on the other hand, can happen any time later in the customer relationship and does not need to involve products that are directly relevant, although some level of relevance would likely help. An example of cross-selling might be as follows. A customer or client purchases your CRM software. After two or three months of enjoying the software and maintaining a positive relationship with your business, you then invite them to look at your support desk software or your project management software. The offer happened later in the relationship and it was not directly relevant to CRM (well, the support desk one was a little bit related, but you get the idea). Affiliate Marketing It’s important to note that, although upselling and cross-selling typically bring to mind your own products, that doesn’t have to be the case. You can just as easily promote other businesses’ offers and get paid affiliate commissions for the referrals. In fact, the majority of email marketers in the internet marketing niche do this almost exclusively. If you are a business with only one or two products of your own to offer, then affiliate marketing is likely the best way to make email marketing profitable for you. You can either approach other businesses or individuals directly for affiliate agreements, or you can use one of the many networks or marketplaces out there that are specifically designed to facilitate these relationships in a somewhat automated fashion. For digital products, for example, you might simply browse marketplaces like JVZoo, ClickBank, or WarriorPlus and request an affiliate link for any offers you think might be useful to your customers. For physical goods, you might have a look at a network like CommissionJunction or even major online giants like Amazon.com or Walmart.com. The key with affiliate marketing is to ensure the products are genuinely useful for your customers and to pitch them in a way that does not seem spammy. Advanced Strategies In recent years, email marketing has grown more complex and advanced. While you can still choose to focus only on the basic approaches revealed above, you may want to consider some of the more recent developments, like automation. Email marketing automation refers not simply to using an autoresponder sequence, but using a series of tools, triggers, and “if this then that” or IFTTT rules to create complex marketing processes and workflows that adapt themselves automatically to individual customers. This means you can create a workflow that not only sends a series of welcome/indoctrination messages to a new lead, but also automatically resends each message if the lead has not opened them after a certain period of time. You can then send leads through completely different automated sequences based on actions they took or failed to take. Did they click a link but not buy a product? Send them a message literally asking why they clicked but didn’t buy and restating some product benefits or offering a discount. Did they attend a webinar but leave before the half-way point? Send a follow-up acknowledging that they left and offering a link to a replay. All of this would be done automatically by an automation system (which most, if not all, major autoresponder platforms offer these days).

Table of Contents Foreword Chapter 1: The Basics Chapter 2: Should You Invest Chapter 3: 1st Things 1st- Stabilize Chapter 4: Making Extra Assets Chapter 5: Strategy And Style Wrapping Up Sample Content Preview Chapter 3: 1st Things 1st- Stabilize Before you consider investing in any sort of market, you should really take a long hard look at your present state of affairs. Investing in the future is a great thing; however clearing up bad – or possibly bad – situations in the present is more crucial. Getting It Under Control Pull your credit report. You should do this once each year. It is crucial to know what is on your report, and to clear up any negative items on your credit report as soon as possible. If you’ve set aside $25,000 to invest, however you have $25,000 worth of bad credit, you are better off cleaning up the credit first! Next, look at what you are paying out each month, and get rid of expenses that are not necessary. For instance, high interest credit cards are not necessary. Pay them off and get rid of them. If you have high interest outstanding loans, pay them off as well. If nothing else, exchange the high interest charge card for one with lower interest and refinance high interest loans with loans that are lower interest. You might have to utilize some of your investment funds to take care of these matters, however in the long run; you'll see that this is the wisest course. Get yourself into great financial shape – and then enhance your financial state of affairs with intelligent investments. It doesn’t make sense to begin investing funds if your bank balance is always running low or if you're clambering to pay your monthly bills. Your investment dollars will be better spent to rectify adverse financial problems that affect you every day. While you are in the process of getting through your present financial state of affairs, make it a point to educate yourself about the various types of investments. This way, when you are in a financially intelligent state of affairs, you will be armed with the knowledge that you need to make equally intelligent investments in your future. Chapter 4: Making Extra Assets There are a lot of books and educational plans written about how to buy assets wisely. For many people, buying assets is the most beneficial plan for them. But if you've aspirations of acquiring assets so you can eventually invest, the question is “Are you willing to produce your assets rather than purchase another person’s assets?” Build It Up This book is about passive income and it's about how to take a thought and turn it into an asset that will develop additional assets. It isn't only about how to bring in a lot of income; it's likewise about how to keep the income that assets bring in and have it produce even more assets in addition to the investing. It discloses how a lot of the wealthy individuals came to gain most of the income. So if this is intriguing to you, then please go on. The brain-teaser is, “How do you produce an asset without spending income to get it?” “There are individuals who purchase assets and there are individuals who produce assets. A lot of individuals have ideas that may make them wealthy beyond their wildest aspirations. The issue is, most individuals have never been instructed how to place a business structure within their ideas and so a lot of their ideas never take form or stand alone. If you wish to be among the people who have extra money to invest, you'll need to understand how to establish a business structure inside your creative ideas. Once you first try to turn your ideas into a personal fortune, a lot of individuals will state, ‘You can’t achieve that.’ Always recall that nothing obliterates your awesome ideas more than individuals with little ideas and restricted imaginations. The hurdle in turning our ideas into a 1000000 dollars or even a 1000000000000 dollar asset is often the fight between our own spirits and our own, often average, brains. You have to be of firm spirit and firm in your convictions to turn your thoughts into fortunes. Even if you comprehend the procedure thru which your ideas may make you wealthy, forever remember that awesome ideas only turn into grand fortunes if the individual behind the idea is likewise willing to be awesome. It's often hard to keep if everyone around you is saying, “You can’t achieve it.” You have to be a really solid spirit to withstand the doubt of those around you. But your spirit must be even less attackable if you're the individual stating to yourself “You can’t achieve that.” This doesn't mean that you go blindly on not hearing the great and bad ideas of your friends or yourself. Their ideas and input ought to be listened to and often utilized if their ideas are better than yours. But at this moment, I'm not talking to you about simple ideas or advice. What I'm speaking to you about is more than simply ideas. I'm discussing your emotional state and the will to go on even if occupied with doubt and out of great ideas. No one may tell you what you will be able to or can't accomplish in your life.

Table of Contents Foreword Chapter 1: What Is Forex Chapter 2: About The New York Stock Exchange Chapter 3: What Is Traded Chapter 4: What Are Forex Pairs Chapter 5: About The Market Size And Liquidity Chapter 6: What Is A Spot Market Chapter 7: What Is Futures Trading Chapter 8: What Are Options Trading Chapter 9: What Are Exchange-traded Funds Chapter 10: The Dangers Of Trading If You Don’t Know How Wrapping Up Sample Content Preview hapter 3: What Is Traded In very basic terms the stock market is where buyers and sellers meet and decide on a price for a particular commodity. There has to be a willing seller and a willing buyer for the transaction to be successfully completed. Previously these transactions were done at physical locations but now with the advancement of technology these transactions can be done virtually. What Changes Hands Typically the trading floor tends to consists of traders seemingly chaotically waving their hand around wildly while shouting out various instructions and messages. Then there is the more sedate style of trading where everything is done electronically with a network of computers. Also simply described as the facilitating of exchange of securities between buyers and sellers it plays a certain role in reducing the risks of investing. It also provides for the arena for all interested parties to be able to conduct the relevant transactions of buying and selling. The instructions to buy and sell stocks in a particular company will be given through a brokerage firm. This information will be passed on to those on the trading floor with the intention of linking the agreed price and commodity to the buyer and seller. When this partnership is identified and the transaction exercise beings the virtual trading begins. Sometimes this is all done within a matter of seconds and can involve a huge amount of money. There are several different categories of stocks traded at any given time frame. These may include common stock and preferred stock. As it denotes the common stock is an individual’s representation of a company and a claim to its profits made. The ownership of the stock allows the individual to vote on a per share basis to elect the board members but have no direct “say” over the decisions made within the company. As for preferred stock holders, this group does represent some degree of ownership but without the same voting rights and in the event of liquidation this group is paid off first nest only to the debtors. Chapter 4: What Are Forex Pairs Though most transactions are not done virtually the money involved is very real indeed, and because a lot of these transactions involve buyers and sellers of different nations and companied the international element is present. Thus, the need to transact using duel currency or otherwise known as forex currency pairs. The Pairs Basically it means buying stocks in one currency and then simultaneously selling the same already purchased stock in another currency. Both these currencies will be clearly stipulated alongside each transaction for the perusal and knowledge of both buyer and seller. Some of the more commonly used pairs are often divided into two categories of major and minor currencies. Major currencies are the most popularity used traded currencies which are USD, EUR, JPY, GBP, CHF, CAD and AUD, while NZD and ZAR are considered the minor currencies. There are also circumstances that don’t require the common forex pairs to be used and instead other parings are allowed such as the replacement of USD with EUR, GBP, or AUD against other currencies. These types of transactions are commonly known as quote currency exchange. Among the more popular pairings are: • EUR – USD • USD – JPY • GBP – USD • USD – CHF • EUR – CHF • AUD – USD • NZD – GBP And a few others These forex trading pairs are a general trading tool for the many currencies of the world and are currently rising as the largest and least regulated market providing the greatest liquidity to inverters globally. Simply put, it is buying a certain currency or commodity at a lower rate and then when there is a currency fluctuation that is advantageous to the seller then they said purchase is sold for a profit. Some consider this type of trading to be very volatile and risky but if done well the profits can be rather significant. Chapter 5: About The Market Size And Liquidity There are several features that make the foreign exchange market rather unique and a little complicating. Thus it is not really a suitable endeavor for the faint hearted. Among the elements it involves are the actual trading which is done in large volumes, the extreme liquidity conditions of the market, the large number and variety of traders and commodities available at any given time, the geographical dispersion of its participants, the long trading hours. The aspect that makes all these so volatile is the variety of possible effects the exchange rates can have on the actual trading or transactions. Inside Info The various markets size trading could run in the billion to the trillions and the liquidity factor are also high in terms of percentages. These market size participations run on a daily average turn over which is always significantly high even if it does not include global trading exercises. Being the most liquid financial market in the world its traders include major banking houses, central banks, institutional investors, currency speculators, corporations, governments and retail investors. As stated before this style of trading is very volatile indeed. In being so the profound effects of the currency market is almost always unpredictable. Political climates, international trading relationships, events and other underlying factor may contribute to the volatility and the possible liquidity rations involved. All these various aspects contribute to the uniqueness of the market and its liquidity. An unphantomal number of traders and transactions are possible within a 24 hour time window. In comparison with other markets, trading the exchange rate settings are with fairly low net margins. Some may even consider it the real market for perfect competition even with all the possible risks. All these factor into the liquidity of the trading environment. Liquidity is a very important element because it determines how easily the price can change. This liquidity element of the forex trading enables huge trading volumes to occur with little effort but a lot of skill.

Table of Contents Chapter 1: How To Get Started With Facebook Ads . 6 What Exactly Are Facebook Ads? . 6 Why Should You Advertise On Facebook Ads? .. 7 How To Get Started With Facebook Ads 10 Chapter 2: Getting To Know The Facebook Ads Manager . 16 What Is The Facebook Ads Manager? . 16 How To Access The Facebook Ads Manager 17 How To Create An Advert On The Facebook Ads Manager 19 A Quick Tour Of All Tools On The Facebook Ads Manager 24 Need Help Navigating Your Facebook Ads Manager? . 28 Final Thoughts On The Ads Manager .. 29 Chapter 3: Facebook Ads vs. Boosted Posts ... 30 What Are Facebook Boosted Posts? 30 How To Boost A Facebook Post . 32 Key Differences Between Boosted Posts and Facebook Ads .. 34 When To Use Boosted Posts Instead Of Ads 38 When To Use Facebook Ads Instead Of Boosted Posts ... 38 Chapter 4: How To Optimize Your Facebook Ad Design 41 Why You Should Optimize Your Facebook Ad Design . 41 How To Optimize Your Facebook Ad Design ... 43 Final Words 49 Chapter 5: Gain Maximum Exposure Using Custom Targeted Audiences .. 50 What Is A Custom Audience?.. 50 The 5 Types Of Custom Audiences You Can Create On Facebook .. 51 What Is A Lookalike Audience? .. 53 How To Use Custom And Lookalike Audiences To Get More Conversions .. 54 A Word Of Advice On Custom Audiences . 58 Chapter 6: How To Use Retarget Marketing With Facebook. 60 The Facebook Pixel’s Role In Retarget Marketing ... 60 How To Apply Pixel Data For Retarget Marketing .. 65 Facebook Retarget Marketing Versus Google Remarketing ... 71 Final Thoughts About Retarget Marketing 73 Chapter 7 - Split Testing Your Facebook Ads For Optimum Performance .. 74 What Is Split Testing? . 74 What Are The Benefits Of Split Testing? . 75 Best Practices In Split Testing . 77 How To Split Test In Facebook Ads .. 80 Chapter 8: Boost Your Profits With Facebook Dynamic Ads . 84 What Are Dynamic Ads? ... 84 How To Get Started With Facebook Dynamic Ads . 86 How To Create And Start A Dynamic Ad Campaign .. 90 How Facebook Dynamic Ads Can Boost Your Profits 93 Chapter 9: How To Lower Your Overall Facebook Ad Budget . 96 How To Make The Most Of Your Facebook Ad Budget ... 96 How To Lower Your Overall Facebook Ad Spend ... 98 Chapter 10: How To Create A Facebook Lead Capture Funnel 105 What Is A Lead Capture Funnel? .. 105 Why Are Lead Funnels Important? .. 107 How To Structure Your Funnel And The Right Ads To Use ... 108 What’s Next After Creating A Successful Lead Funnel? .. 112 Sample Content Preview How To Get Started With Facebook Ads Just like most things in life, there’s a steep learning curve that comes with Facebook ads too. Let’s take it one step at a time so you don’t become confused as doing so will lead to money down the drain. Step 1. Determine Your Goals Before you get started with Facebook ads, you need to know the goals you want to accomplish with your adverts because that’s going to be your goal post. You’re going to be aiming for that, and you will set up your ads in such a way that your goals will be met. Some example goals are: - Do you want people to like your page? - Do you want people to click through to your website? - Do you want people to join your mailing list? - Do you want people to attend an event? - Do you want people to buy your product or try it out for free? - Do you want people to download your mobile app? Determining your goals will help you create the most suitable ad for your audience. On Facebook Ads, these are the different goals or campaign objectives you can choose: (The different campaign objectives available in Facebook Ads) As you can see in the screenshot above, the objectives are divided into 3 categories: Awareness, Consideration, and Conversion. I’ll discuss each objective here: 1. Awareness – this objective is great if you want to reach out to cold audiences or people who haven’t interacted with your brand or website yet. You can choose between two options: a. Brand Awareness – you can increase people’s awareness of your brand b. Reach – you can reach the most number of people in your audience with this objective 2. Consideration – this objective is great if you want people to start thinking about your brand or your business and encourage them to know more about what you can do for them. You can choose from 6 options: a. Traffic – choose this objective if you want people to visit your website or increase engagement with your mobile app. b. App Installs – if you want people to download and install your mobile app, this is the objective you should choose. c. Engagement – if you want to boost your Facebook posts, promote your Facebook Page, get people to claim an offer on your Page, and get more people to attend an event on your Page, then you need to choose this objective. d. Video Views – to get more awareness about your brand, you can create a video ad that showcases behind the scenes stories or customer testimonials. e. Lead Generation – if you want to get leads or email addresses from people interested in your business, then use this objective. The Lead Generation objective makes it very easy for prospects to sign up for your service. f. Messages – get people to send your business messages on Facebook messenger and even Instagram. This objective will help your business to answer questions from prospects, generate more leads and drive more transactions. 3. Conversion – conversion ads encourage interested people to buy your product or subscribe to your service. You can choose from 3 different options: a. Conversions – if you want to send people to your website, Facebook app or mobile app, use this objective. To maximize, track and measure your conversions, you will need to install the Facebook pixel on your website. b. Catalog Sales – to use this objective, you will need to create a catalog to show off your inventory. Once you have this setup, you can then create ads that will automatically show items from your catalog based on your target audience. c. Store Visits – if you’re running an offline business, that is, you have a brick and mortar store, then you can use this objective to get more people to visit and shop in your store. Step 2. Know Your Audience Now that you have defined your goals, you need to know your audience. Who are you hoping to target with your Facebook ads? - Do you want to target women, men or both? - Is your product or service going to be a fit for single or married people? - Are 20-30-year-old sports fans going to be your target? - Do you want to get the attention of people who like classical music in New York? - Are you going to be selling your products just in the US or do you intend to ship to Europe, Asia and the rest of the world? As we’ve mentioned before, there are literally more than 2 billion people you can target on Facebook right now. You just need to find a certain group of people who will benefit the most from your product. If you don’t know your audience, if you’re going to target just about anyone, it can lead to astronomical advertising costs for you. So before you start creating your ads, at least have an idea of who will be most interested in what you have to offer. Creating a customer persona is great for this purpose. Not only will you get to save a lot of money, but you’ll also get better results with the right target audience. Step 3. Know Your Budget No matter how big or small your marketing budget is, Facebook ads will help you out. Even if you’ve only got $1 to $2 to spend on ads each day, you can still get your ads in front of a few hundred or a few thousand people. Of course, this will depend on your targeting, your ad placements, and your overall ad strategy. In the beginning, expect to lose money while you optimize your ad sets. You can spend $5 on different adverts every day and see which one converts the best. You will do a lot of testing. Trial and error is the name of the game. But when you find the winner, you’re going to be winning big. And your $5/day budget is going to be a thing of the past. Getting started with Facebook Ads might seem difficult at first, but once you get the hang of social media’s number one advertising platform, you’re in for a ride. Read the next chapter to know more about the Facebook Ads Manager and how you can start using it to grow your business.

Sample Content Preview Chapter 2: Pinterest Marketing Goals Establishing marketing goals is critical to the success of your Pinterest marketing. Countless entrepreneurs and businesses have setup a Pinterest presence, made a few posts, and then let it sit untouched for months or even years. This is usually due to a lack or absence of goals. So, before you even begin establishing any sort of Pinterest presence or strategy, you need to establish clear marketing goals. Your goals should be specific, measurable, and attainable. They can be long term, short term, or a mix of both. Deadlines and milestones can be helpful as well. “I want to increase my social following” would be an example of a bad goal that will likely result in your marketing efforts petering out after a while because there are no specific milestones. “I want to gain 1,000 likes by Christmas” is an example of a good goal. It’s specific, measurable, and certainly attainable. Below are some examples of the various goal categories you might be interested in. Traffic to Website (Sales, Leads, Content) Probably one of the most popular goals of Pinterest Marketing is to funnel your Pinterest traffic back to your own web properties. After all, most businesses don’t do business “on” Pinterest. You’re leveraging Pinterest to obtain traffic and convert that Pinterest traffic into brand-followers, leads, prospects, and customers. So maybe your goal is to get people to a landing page with a free offer where they can subscribe to your list and become a lead. Maybe they’re being sent to a sales page or an eCommerce store. Maybe you just want to do some content marketing and send them to your blog. Whatever the case, the end goal for a lot of businesses will likely be bringing Pinterest traffic AWAY from Pinterest and over to their own web properties. Social Following (aka Pinterest as Autoresponder) In this goal category, your aim is to build a large number of followers. The reason we also refer to this as “Pinterest as Autoresponder” is because the main sought-after benefit here is to increase the number of people who will see your Pins in their home feeds. In this sense, your Pinterest posts become similar to sending out email broadcasts via your autoresponder. If you grow a large enough community, this can be very beneficial and can turn into a huge source of free, organic traffic for your business. Passive Presence Some businesses might have purely passive goals. Simply being present and discoverable inside Pinterest is a benefit that has wider appeal and greater utility than you may think. In many cases, a company’s Pinterest presence might supersede or even totally replace what was once the role of a blog. Your business’ name, logo, a short intro statement and a link to your website can be found on your Pinterest profile and, depending on your audience, that might be where most people seek you out, rather than your website. Much like a blog, people can see your boards and recent pins. This same approach can also be used for events, communities, and brands. Brand Awareness Another goal that’s less thought about might be spreading brand awareness and recognition. If you’re just starting out, there’s a good chance your brand might be in need of a jumpstart. If nobody’s ever heard of you, a great way to increase recognition is to simply pin and share unique, helpful, or entertaining content and get your name, logo, and overall brand identity in front of as many people as possible as many times as possible. If this is your goal, you want to avoid being salesy in the beginning. Ensure you’re focused almost entirely on posting helpful, relevant, or entertaining content. Expand Existing Audiences If you’ve already got an audience, your goal might be to make it bigger. This can be done via several social marketing methods. Pinning or repinning viral content, either curated or created yourself, can lead to a huge increase in your Pinterest audience. Although creating your own viral content can be great, if you don’t have the time or means to do so, you can simply leverage existing content that’s already proven itself to be viral by curating/re-sharing it with your own comments or angle added to it. Also, a few humorous images and memes can’t hurt either. Other ways to expand existing audiences can include contests, sweepstakes, and gamification. Assuming your offers/prizes are compelling enough, incentivized sharing can be very effective. Just ensure your methods are permitted by Pinterest’s Terms of Service. Enhancing or Repairing Public Relations This is a goal that any business can engage in. Non-sales related PR campaigns can include pinning photos or videos that foster positive values and goodwill or even involvement in social movements (be careful not alienate half your prospects) and noble causes. Did your business recently donate to a charity, build a school in a third world country, serve food at a local pantry? These are all things to pin. These don’t necessarily need to be about things that your business participated in. They can be content about general things like a heart-warming video about helping the poor or caring for the elderly. Special holidays like Christmas, Thanksgiving, or Mother’s Day also present opportunities to leverage emotions, foster goodwill, and enhance your PR. If necessary, PR repair can be done as well. If your business recently had a mishap or did something that caused negative PR, a campaign of PR enhancement like described above can work wonders in improving your public image. Market Research A hugely beneficial goal of Pinterest marketing is market research. If you’re just starting your business or going down a new path, Pinterest can be an excellent place to learn more about your audience and your market. This can be done in a structured way by pinning to things like surveys and questionnaires, or in a less structured way by simply engaging with your audience, commenting, asking questions, and so on. Also, lurking or conversing in Pinterest boards related to your industry can teach you a ton about what your customers want and who they are. Beyond that, you can monitor your competitors’ profiles and boards to see what their customers like and what they’re complaining about so you can adjust your business accordingly. Creating your own board and engaging within it is another great way to get a constant stream of market/audience data flowing into your business. Ultimately, your goal should be to come up with one or two ideal customer avatars that you can then base your marketing and product development on. All of the goals you’ve learned about in this section require some sort of presence on Pinterest. So, let’s discuss how to start building that presence.

Sample Content Preview Chapter 2: Establishing Goals Establishing marketing goals is critical to the success of your Twitter advertising. Countless entrepreneurs and businesses have setup a Twitter presence, made a few posts and ads, and then let it sit untouched for months or even years. This is usually due to a lack or absence of goals. Also, your goals are will help you determine everything from your campaign objective to your budgeting and bidding. So before you even begin establishing any sort of Twitter ad strategy, you need to establish clear advertising goals. Your goals should be specific, measurable, and attainable. They can be long term, short term, or a mix of both. Deadlines and milestones can be helpful as well. “I want to increase my Twitter following” would be an example of a bad goal that will likely result in your advertising efforts petering out after a while because there are no specific milestones. “I want to gain 1,000 followers by New Years” is an example of a good goal. It’s specific, measurable, and certainly attainable. Below are some examples of the various goal categories you might be interested in. Traffic to Website (Sales, Leads, Content) Probably one of the most popular goals of Twitter Advertising is to funnel Twitter traffic back to your own web properties. After all, most businesses don’t do business “on” Twitter, per se. You’re leveraging Twitter ads to obtain traffic and convert that Twitter traffic into brand-followers, leads, prospects, and customers. So maybe your goal is to get people to a landing page with a free offer where they can subscribe to your list and become a lead. Maybe they’re being sent to a sales page or an eCommerce store. Maybe you just want to do some content marketing and send them to your blog so you can cookie them with a pixel and create a warm retargeting audience that you can advertise to later on. Maybe you’re a brick and mortar local business and you want to increase actual foot traffic into your store, restaurant, or office by offering a coupon or announcing a sale or new menu item. Whatever the case, the end goal for a lot of businesses will likely be bringing Twitter traffic AWAY from Twitter and over to their own web properties or physical locations. Gain More Followers (aka Twitter as Autoresponder) In this goal category, your aim is to build a large number of Twitter followers. The reason we also refer to this as “Twitter as Autoresponder” is because the main sought-after benefit here is to increase the number of people who will see your Tweets in their Twitter Feeds. In this sense, your Tweets become similar to sending out email broadcasts via your autoresponder. If you grow a large enough Twitter following, this can be very beneficial and if your content is engaging enough to get a lot of traction in the form of likes, replies, and retweets, you can significantly increase the range of your organic reach into people’s newsfeeds to a point where your organic Tweets are almost as far reaching and effective as your paid ads! PR and Company News Sponsored Tweets can be a great way to enhance your brand’s public image and share a little about your company culture. People enjoy seeing “the other side” of a business. What happens on the inside? Did you recently promote/hire a new executive and want to publicly welcome him/her to the team? Did somebody in the office make a funny video about donut day? Did you guys recently sponsor a charity event or volunteer at a local food pantry? Do you want to share a funny blooper reel from a recent sales video? Even Tweeting inspirational images and videos about popular or noble causes and movements that have nothing to do with your company can help to associate your identity with feelings of goodwill. There are countless things you can use sponsored Tweets for that will enhance your PR and generate positive vibes about your company. Brand Awareness Another goal that’s less thought about might be spreading brand awareness and recognition. If you’re just starting out, there’s a good chance your brand might be in need of a jump start. If nobody’s ever heard of you, a great way to increase recognition is to simply create and share unique, helpful, or entertaining content and get your name, logo, and overall brand identity in front of as many people as possible as many times as possible. If this is your goal, you want to avoid being salesy in the beginning. Ensure you’re focused almost entirely on Twitter Ads consisting of helpful, relevant, or entertaining content that simply gets your name, brand, logo, or image in front of people. Market research A hugely beneficial goal of Twitter Advertising is market research. If you’re just starting your business or going down a new path, Twitter ads and sponsored Tweets can be an excellent way to learn more about your audience and your market. This can be done in a structured way with things like surveys and questionnaires, or in a less structured way by simply engaging with your audience, asking questions, and so on. Ultimately, your goal should be to come up with one or two ideal customer avatars that you can then base your marketing and product development on. This was a pretty good summary of potential Twitter advertising goals, but yours might be slightly different. Whatever they are, ensure that they are specific, measurable, and attainable and put them down in writing before moving on to ad creation.

Sample Content Preview Marketplaces The last component of your structure that needs to be established before moving on to the sales pages themselves is which marketplace or payment platform you’ll be using. If you’re relatively new to product launching and you’re relying heavily on JVs, you’ll want to stick with one of the big affiliate marketplaces rather than your own payment platform. This is because you’ll have a greater chance of attracting affiliates and many of these marketers are only comfortable with these marketplaces anyway. The reason this decision should come before your actual pages is that some of these marketplaces have specific guidelines and requirements for vendors and their pages. For a long time, ClickBank was the preeminent, go-to affiliate marketplace for digital goods. In recent years, however, JVZoo has emerged as an even more popular marketplace for hard launches. ClickBank has the benefit of being a little easier to use from an affiliate point of view because most products don’t require you to wait for the vendor to manually approve you as an affiliate. However, ClickBank is also much stricter in its guidelines for vendors and their pages and they also seem to be more evergreen oriented than launch oriented. JVZoo, on the other hand, is much more launch oriented and seems to be the preferred affiliate marketplace for both vendors and affiliates when it comes to launching new products. Another marketplace worth mentioning is WarriorPlus. This one is not necessarily “new” but it’s been recently updated and expanded and is making a big comeback. It seems to have more in common with JVZoo than ClickBank and is very much associated with the Warrior Forum community (although the two are not officially or legally the same). Whichever marketplace you choose, be sure to carefully review their vendor guidelines and familiarize yourself with their policies. Sales Pages It doesn’t matter if you know you have the most amazing, valuable, life-changing product in the world. If your sales page isn’t converting, you won’t succeed. Your sales pages act as a sort of bottleneck of your product’s success. There are a lot of different approaches to sales pages and copy. Short-form, long-form, text-only, video-only, and so on. The most common one’s you’ll see today are hybrid mid- to long-form video sales letters. This means a sales page in which the center of attention is a sales video at the top, under a headline, and then a long or medium length sales letter below it that basically repeats the message of the video. This type of page has the advantage of appealing to people who people who like to learn via video, people who like to learn by reading thoroughly, and people who like to just skim down the page and collect the main ideas. Whatever style you choose, make sure you keep it clean looking, attractive, and have every element and aspect of it point towards your main goal: the buy button. Buy buttons, headlines, and CTAs should be clear and pop-out easily from the background (so ensure you use contrasting colors). The overall look and feel of your sales page should ideally match the theme and colors of your brand image. Ideally, a page like this will have lots of images and sub-headlines to break up the text. Because a sales page is such a vital part of your success, it’s something you should really consider outsourcing if you aren’t already good at it. Product Delivery and Membership So, once you’ve collected a payment, you’ll need an automated method to deliver the product to your buyer. Some marketplaces provide product download or delivery within their platform. Alternatively, you can just forward buyers to your own delivery page with download links or the video lessons and so on. But it’s best, these days, to take an extra step towards protecting your content and to lock it behind a members’ area. There are several options for this. First, there are the more common WordPress-based options like WishlistMember, MemberMouse, and Digital Access Pass. Then, there are non-WordPress solutions like Kajabi or FreshMember. Whichever you choose, you’ll need to go through a few steps to integrate it with your payment platform or marketplace so that people can automatically access their purchases after buying. Also, pay close attention to how you’re setting up your membership script and ensure that it’s protecting all the correct pages for all the correct products. Also, test to make sure login details are automatically being sent at the moment of purchase. Another important benefit to membership-based delivery is that it can decrease refund rates. If unscrupulous customers have to login to access materials, they’re less likely to request their money back than if they can simply download files to their computer right away. Customer Support Customer support will be a permanent part of your relationship with each of your customers. However, for this guide, we’re specifically focused on the very first interaction you’ll be having with each customer. Namely, login headaches and refunds. Prior to your launch, ensure you’ve picked out and tested a solid support desk software. There are many out there to choose from. The two most popular ones are arguably ZenDesk and FreshDesk. Try a couple out and see which ones work best for you or your agents if you employ support staff. Once you’ve got your helpdesk setup, you’ll want to establish streamlined workflows and canned statements specifically for dealing with things like refunds and login problems. You can guarantee you’ll have a lot of both of these. Your canned response for refunds can either be to oblige immediately or to offer a “bribe” of some sort first to keep the refund-requester on-board. For login issues, you’ll want a step-by-step process of immediately looking up a person’s transaction to verify what they bought, then looking up their account information in your membership platform and either resending credentials or creating new ones. Also consider putting important info into your helpdesk’s autoresponse. Rather than “we’ve received your ticket and will review it shortly” consider adding a few things like “if you haven’t received login details, please check your spam folder” and “due to our current product launch, support tickets may take a full 48 hours”. Welcome Sequence A full post-launch email autoresponder sequence will be covered later on. Right now we want to focus on the welcome sequence. Also called an indoctrination sequence, what you want to do is immediately greet and welcome the new customer with an email message. In this message you’ll want to footstomp a few things such as asking them to whitelist your email address (include a link to a whitelisting tutorial), reminding them to check their spam for important product access information, a little introduction about your business and what they can expect to hear from you in the future, and finally, a cliff-hanger. The cliffhanger is a promise of something, relevant to what they just bought, that will be sent to them the following day. The next day you can send out a relevant email with info about how to use their product or tips and tricks, and so on. The day after that, you can introduce them to your most popular blog content or something. It doesn’t really matter what you cover in these first few emails, as long as you’re providing value and establishing a relationship. But there is one specific thing you’ll want to consider doing for each of these welcome sequence emails. You’ll want to include an invitation to purchase other products in the funnel, on the off chance the buyer declined your upsells. This can be a main point, emphasizing that the special launch price will soon expire, or it can be more subtle and simply added in the P.S. area.