Table of Contents Rising from The Ashes . 1 Pulling Yourself Up by Your Bootstraps to Succeed. 2 Introduction . 3 Chapter 1: Processing and Accepting Your Challenge . 6 Chapter 2: Understanding What is Holding You Back and Facing Your Fears 9 Chapter 3: Accepting Adversity as a Normal Part of Life .. 13 Chapter 4: Viewing Mistakes and Setbacks as Learning Opportunities 17 Chapter 5: Changing Your Negative Thinking Patterns . 21 Chapter 6: Stop Fearing the Future ... 25 Chapter 7: Laying the Groundwork for Success By Working on Plan A and Plan B .. 29 Chapter 8: Surrounding Yourself with Moral Support .. 33 Chapter 9: Journaling With Gratitude ... 37 Chapter 10: The Importance of Routine and Structure 40 Conclusion . 43 Sample Content Preview Chapter 2: Understanding What is Holding You Back and Facing Your Fears Now that you have begun to accept the way your challenge is not actually a death-sentence and actually something you are able to look at with more objectivity, it is time to look back on this journey objectively and begin to understand what it was that was the most challenging for you. When you are able to truly dissect what the hardest part of the situation you were in happened to be, then you will be able to further steel yourself against failure in the future. The first step in doing this is to be willing to answer hard questions. Ask yourself about what part of the process was the most difficult for you to deal with. Why? How did you feel when dealing with these setbacks? How long have you been battling with these feelings? Have you done anything to address these thoughts and feelings, or have you been dealing with them in silence? Journal about your answers, because sometimes we are able to learn much more about ourselves and go in depth about these things in writing. It can be very revealing, because we become introspective and thoughtful about the question at hand. To truly understand why we act the way we do, it can be helpful to identify patterns of behavior that we can then address, and journaling is a good way to do that. It is a great way to begin to really consider what it is that holds us back. The second step is in learning to face your fears. Instead of being intimidated by the things that you are worried about, remember that you are not the first one to deal with these kinds of challenges and setbacks. Each of us has quite a tally of setbacks under our belts, and you might just be able to find somebody out there, or even a whole group of people, who can offer their support and advice. It can help to look online for communities of people who have experienced similar challenges as you have. There are bound to be many others who have dealt with the same issues you are, even if they are a little bit different. If you speak with others who have been in the same boat as you have, it can be very encouraging. They may be able to offer advice and strategies to cope with the kinds of things you are dealing with. And it is inspirational to see people who have dealt with the same setbacks find their footing again. If you have begun to believe you are not capable of succeeding, or you are simply feeling afraid to take the next step, speaking with someone who has been through what you are going through and survived it can really give you the added encouragement you need in order to launch yourself over your mental block and begin to make real progress. It is unbelievably important to make sure that you are not being too hard on yourself. Sure, you may be in a hard place, but that doesn’t mean that there is anything wrong with you. In fact, believing that your failure is an indication about your worth is the fastest way to make yourself needlessly miserable! Instead of staying stuck in your head and believing that it is because you don’t know how to do anything right that you found yourself challenged, instead, begin to see that most of the reasons you are feeling bad about yourself have to do with your fears of failure. But failure doesn’t define you. In fact, it can be a great way to grow and learn. To begin with, start to consider the things that you are afraid of. Now that you’ve experienced your challenge and may have already experienced the worst case scenario head on, you are likely to have encountered many hidden fears. Instead of letting those ears oppress you, bring them to light by identifying them. Again, a journal can come in handy in this situation. In a journal, try to list the fears that your challenge has brought to light. It will be a relief to be able to identify them. And once you have identified them, then it is much easier to address and overcome them! You can even designate a specific journal toward expressing your fears and writing when you feel as if you are overwhelmed by a scary situation. That way you will begin to realize that you actually do have power even when you don’t feel like you do. Some fears may even be irrational fears that have developed because of anxiety. Realistic fears can be managed and prepared for, while irrational fears can be seen for what they are. The fears you write about will become less imposing in your mind as you allow yourself to process them and face them. Once you sense a fear, whether irrational or rational, creeping up in your mind, you can journal about it and/or counter it with a mantra. For irrational fears, you might want to say something to yourself like, “This fear is irrational, and I am going to be okay,” while rational fears can be met with a mantra such as, “Whether this situation happens or not, I can prepare for it and be stronger for it.” Peace of mind is the greatest gift you could give yourself! Chapter 3: Accepting Adversity as a Normal Part of Life Something that most of us tend to forget as we go through life is that we are never going to get things perfectly the first time. When we do, it is either a fluke, or simply a gift. For the most part, we are stuck having to learn. And the learning process takes time. And sometimes, more than others, that time can feel like an eternity. Especially when we put the pressure on ourselves of thinking that in order to have value, we have to make sure that we succeed at everything, all the time. A lot of us don’t learn that adversity is something we should come to expect. Rather than expecting it, we fear it, and do everything in our power to avoid it at all costs. This can make it extremely challenging for us to learn how to solve problems and overcome obstacles, which may lead to an even greater difficulty in coping with setbacks. That is why it is important to change your mindset and begin to accept, and even expect, adversity. If we accept the fact that we are never going to be perfect, then this can be much easier to do. However, many of us experience demanding authority figures throughout our lives that lead us to believe that if we are not excelling, then we are less valuable. It is a dangerous trap that we find ourselves in, but all of us are able to overcome it, if we know how and are willing and able to put our minds to it. The first thing you have to do is stop being so hard on yourself when you struggle. Struggling is a normal part of life. Everybody who was born struggle somehow. In fact, the second we are born, most of us began to cry because what we experienced was a struggle. But it was one that our mothers were able to face, and for our sakes, they overcame it the best that they could. And we were also along for the ride, during an experience that was difficult for everybody involved. That should prove to be a lesson to us all. We are born struggling, and we are not going to stop struggling. In fact, we should change our attitude about struggling rather than trying to be perfect all the time. It creates unnecessary anxiety surrounding the process of learning and having to work hard to achieve the things that we want to achieve. For people who find it difficult to accept inadequacy, struggling can be that much more anxiety inducing. People like this are often the most driven to succeed, which makes the challenge of rising to the occasion that much more difficult. However, it should be an accepted fact of life that nothing worthwhile comes easily. We should expect to be challenged, and rise up to face those challenges without defining ourselves based on whether or not we succeed at a goal. It is how we respond to failure that truly defines us. If we don’t have the mental toughness that we need in order to bounce back after meeting an unexpected challenge, then we may find ourselves shriveling at the first sign of resistance. It does not make you a weak person to have to take time and energy to achieve your goals. And it does not make you a week or worthless person to have goals that were difficult or impossible to reach. Sometimes, you may achieve your goals through many years of hard work and labor, and countless challenges. Other times, sometimes a goal is not meant to be reached, and that is that. You have to learn how to define your own definition of success, and try not to subscribe to society’s interpretation of what you should be doing and how to define yourself as a success. By accepting that failure is a part of life, and learning how to integrate it into your learning process, then you are going to stop putting so much pressure on yourself to succeed and linking your sense of self-worth with whether or not you are able to achieve your goals. Sure, goals are important thing to have, but so is a strong sense of self and confidence. You should be confident enough to look a challenge in the eye, and even a failure, and accept the fact that you are where you are for a reason. Sometimes, that reason is to help you learn something, and other times that reason is so that you can achieve the goal and move forward from there. No matter which direction your life may take in, your time is not wasted unless you begin to dwell on the things that could have been rather than focusing on a plan for your future. Make yourself a promise that rather than dreading failures and setbacks, you will begin to expect them. In fact, you should learn to embrace them, because they will provide you with insight about your plans and your own biases that you would never get elsewhere. Once you are able to look at failure as something that is bound to happen at some point, you will stop taking it so personally when it does happen. The hardest part about failing is not expecting it, half the time, well the second hardest part is trying to recover your losses. If you always have another plan ready, and you are doing everything in your power to make your goal a reality, then you have nothing to feel sorry about. Sure, you might have some time and resources wasted, but that is nothing compared to the hours of agony you will be sparing yourself by understanding that failure is simply another part of life, and it is always better to count your blessings and move on.

Sample Content Preview "Back End Sales!" And it's one of the most jealously-guarded secrets of any successful marketer. It's actually such a simple concept. You see, once your customer buys from you, it's light-years easier to get them to buy from you again. And it's so much cheaper, because you don't have to spend so much time and money to develop the original attraction, interest, desire, likeability, and trust to get them to take action to buy from you, like you did the first time. There's basically three ways to work your back-end sales. #1 – Re-selling Re-selling is simply selling them the same thing they bought before. For example, consumable products (like health and beauty products, car performance additives, etc., basically anything that is consumed and needed again on a regular basis), or reoccurring services (such as accounting or bookkeeping, writing services, consulting, internet services, etc.). When looking for some product/service to market, always try to think of products/services that are ‘consumables’ that need to be purchased and used (or enjoyed) over and over and over again by your customer. That in itself will give you tremendous back-end sales and profits. #2 – Up-selling Up-selling is getting your customers to buy a better, more expensive, or more up-scale products or services from you, or an additional item(s) at the time of their main purchase while they’re in the buying mood. Maybe it's a new service that will save them time or money, or a new product that does whatever they need to do faster and more efficient – or maybe it's just the upscale model of what they already bought and it has a few more ‘bells and whistles’ (advantages and benefits) that they would really enjoy now that they have had the introductory product or service. It's really such an easy concept, but you've got to take the time and effort to put this strategy into your marketing program, and get your staff and sales people using this in every situation to harvest your rewards. #3 – Cross-Selling Cross-selling is getting your customers to buy something else that's related to the original product/service they purchased from you. Let's see just how this could work for you... I'm sure in your business there are ancillary products or services that can be packaged and offered that would provide solutions to your customers...in other words, accessories or add-ons they want or need to better their lives, or the enjoyment of their main purchase. And I'm going to give you a little ‘preview’ of our next section right now, these products or services don't necessarily have to be things that you sell, you could ‘joint venture’ with other business owners (non-competitors, of course) who've already got quality products/services that you could recommend to your loyal customers (more about how this benefits everyone in the next section – and did you know, you'll be able to make money by letting your customers know about another business' offers? And create more goodwill with your customers too? Does this discussion of getting more from your current customers give you any ideas? Think about it for a minute… • What are some things you can market to your customers as your back-end now? • What could you be selling to your customers that you aren't now? • Whose products/services could you use as back-end sales for you in a ‘joint venture’ relationship? • Who could use your products/services as back-end sales in a ‘joint venture’ relationship with you? • You could even market the products/services of other business owners who don't know that this can be done! Okay, I digressed a little...so let's get back on track. You've got to begin to understand that the first sale you make with your customer is just the beginning of a long lifetime relationship. Always be asking yourself, “How do you bring more value, more products, more services to your customers during their buying lifetime with you?” Basically, it comes down to this one question… How to you become more valuable to your customers? So how do you get the most out of your current customers? Here's a few things we can do: • create customer classifications using a computer database that will allow you to define precisely everything you can find about your customer, and what they like to buy, and how often • come up with re-selling, up-selling, and cross-selling opportunities within your business that your customers have yet to purchase from you • develop back-end products or services, especially packaging or bundling these together to add more perceived value to your customers in these continuing service and product purchases, and have them sign up for automatic service or product shipping, and pay you on an automatic payment plan • consider the benefits of ‘joint venture alliances’ (see next section) with other businesses to leverage your customer base and back-end profits, and theirs too! Just remember, your major investment into your business is always your front-end marketing to get your first sale with your customer. After that, it's 20 times easier to make your sales through reselling, upselling, cross-selling and joint venturing with others. By developing your USA, improving upon your current marketing, and getting more profits out of your current customers by using these techniques, you're now ready to learn how to leverage your business by creating joint venture marketing alliances with other business owners you already know, like and trust. Let's learn about this exciting concept now... Secret Four... “Joint Venture Marketing Alliances” As you've learned already, you can get some fantastic profit results just leveraging the hidden assets I've been able to find in your business so far. In this section, you'll be in for a treat and be amazed at how creating joint venture marketing alliances will quickly and easily build your customer base, and build your business profits for years to come. The Joint Venture Marketing Alliance concept is very simple, yet extremely powerful. Remember how, in the last section, we discussed how long and hard and expensive it was for your business to get its first customers to know you, like you, and trust you? Well, now we're going to have your business acquire new customers by using the ‘hidden assets’ (customers) of other businesses who have spent years and years, and tens or hundreds of thousand, or millions of dollars to develop their relationships with their customers who know, like, and trust them. And you won't have to spend anywhere near the time or money they did in acquiring the customer the first time around. You like this, don't you? It's one of the most powerful marketing secrets I use – and you're now in the position to build your business off the trust that other business owners have already built with their customers over the years, and it's a win-win-win for everybody involved. For you, the other business, and their customers. In other words, it will be advantageous for other businesses to help you do this. Why would other businesses be willing to do these joint venture alliances with you? (go on to next page, please) Here are the two major benefits to your joint venture ally: • #1 – it's in their best interest to be of greater value and service to their customers, to help them find bargains and deals on quality services and products, just like I've shown you how to do in previous sections • #2 – they will receive some form of compensation from you that they will benefit from, whether it be financial (a portion of the initial sale), or a service or product that you could provide them for themselves or their business What's in it for you? • #1 – it saves you time in acquiring new customers • #2 – it saves you effort in acquiring new customers • #3 – it saves you money in acquiring new customers Just remember how much it really costs you in time, money and effort to acquire a new customer. By using joint venture alliances (and you can do more than one at a time!), you'll be able to acquire new customers without the huge expense of prospecting, educating, and selling your prospects to become your customers – by using joint venture marketing alliances, you'll only be introduced to people who are ready to buy right now – this saves you tons of time, effort, and money! The first place I suggest we look for joint venture alliance possibilities is your own customer list. By that I mean, you may have some business owners as your own customers who know, like, and trust you – who just need to be enlightened to how this joint venture concept can benefit them and their customers, and can work to their advantage. Secondly, think about what other successful businesses your customers already do business with that have the same kind of customers that you have and want more of (note that these businesses are not necessarily in the same industry as yourself). Setting up these alliances can take a variety of formats: • letters or emails of endorsement to their customer list (a special offer only for their customers to introduce them to your business) • cross promotions (you see kind of thing at all the time with major corporations, just think of the promotions you see with movies and the major fast-food chains – there's no reason you couldn't do the same with businesses in your market area, whether local, regional, or national) • enclosing your promotional flyer in their communications, or in their ‘new customer welcome kit’ when someone buys from them the first time, whether this is digitally delivered or in print • and other creative ways that have been successfully used

Sample Content Preview Google has tools that you can use to test your site speed. (https://developers.google.com/speed/pagespeed/) There are other testing sites that will also tell you what to improve, but why not trust Google; most SEO is based on what Google wants since they’re the biggest traffic generator. When you plug in your URL to the speed checker, it’ll let you know how well your site loads in mobile and with a desktop. The results show various recommendations to fix the problem. This is free for you to use and an important task to go through. If you don’t understand some of the suggestions, you may need to talk to a web designer who is familiar with your builder and the issues the insights provided. Ensure Your Website Is Mobile Friendly While self-hosted WordPress is a great website builder, when it comes to being mobile friendly you’ll need to ensure that you choose the right theme. Then, you must ensure that the type of images you add stay mobile friendly. The best themes to pick state that they are "responsive" rather than just "mobile friendly" - this means that they will work on every single device that your audience may use. Every day, more people choose to use mobile devices over desktops to conduct business on the web. People order groceries using their smartphones, attend online conferences on their iPad, and design graphics, develop YouTube videos and more - all on their mobile devices. Therefore, don’t underestimate the importance of this feature to your audience. Unique Keyword on Each Page When you create a new page on your website, it’s imperative that it uses a unique keyword that is different from the other keywords you’re using. For example, if you sell red widgets, you don’t want every single page to use "red widget" as the main keyword. Instead, you want to find other terms to use for each individual page. Remember that in terms of search engines, every single blog post is a page, and every single web page is a page. In other words, there is no differentiation to the search engines from a blog post and a web page. Therefore, each blog posts you publish should also have its own keyword. You don’t want any two pages on your site to compete with each other based on a keyword. The reason is that if the keywords are the same, Google will not know which page to send to your audience based on their search. Therefore, try to be more creative when using keywords for each page of your site. If you have a page that is ranking for "your city your biz", it would be a mistake to make another page with the same keywords - especially a sub-page. Know exactly what page you want your audience to get to if they conduct a specific search using certain terms, and make sure you use the keywords with that in mind. It’s going to improve your site tremendously, even though it will take you more time to pay attention and search for keywords to use. The plugin Yoast SEO will help a lot, because it warns you if you already have a page using the same keyword. Now, if you don’t care which page they land on in terms of that keyword, then you can keep doing it. But if you want more choices to be shown to your audience upon searching, choose different keywords. Check All Redirect Issues URL redirects are a way for a page to show up under more than one URL. Sometimes this is called URL forwarding. For example, let’s say you own many domains, like yourbiz.com, yourbiz.org, yourbiz.net and so forth. Every one of those domains can be forwarded, or redirected, to the domain you want them to go to. You’re likely familiar with redirects when it comes to a URL shortener like https://goo.gl/, https://bitly.com, https://tinyurl.com and so forth. Often these are used for really long and ugly URLs so that the link can fit in a smaller place and look nicer than if it had 30 characters in it - which happens sometimes with affiliate links. Redirects are also used to prevent broken links when web pages get moved and so forth. But, they are also used for nefarious purposes, black hat tactics such as phishing attacks, and to distribute viruses and malware. Therefore, it’s important that you ensure that your redirects are built correctly so that the search engines don’t think you’re doing something fishy. Double check the following on your site.

Sample Content Preview 17 SEO Tips to Help Improve SEO on Your Site You can do a lot right now to make your SEO better, and some of it quickly. These tips will make a huge difference in how SEO is working for you to get more traffic, convert more customers, and make more money. 1. Responsive Is Required – There is no more room for waiting to create a responsive website. This means that your site needs to work and look great no matter what device your customer is using. If someone is looking at your site on their phone while waiting for a doctor’s appointment and it won’t work on their device, they won’t go find you later on their PC. Plus, Google prioritizes responsive sites over ones that aren’t. 2. Keep Content Focused – When you first start writing content, keep it super-laser-focused on only one problem, issue, or topic at a time. This will make it a lot easier to create an abundance of content for your site. When you’re done posting the most laser-focused content, which could take years, you can work on broader content if you want to. But, the more focused your content, the more people and search engines will be attracted to it. 3. Understand Your Keyword Metrics – It’s important to keep track of how the keywords you are using perform. The best way to do this is to use Google Analytics. Write down the information about the traffic and response you’re getting before you start and then 30 days later and at least every 90 days thereafter, to find out how the keywords you’ve picked are performing. 4. Get Inbound Links – In the old days, people did a lot of sneaky things to get inbound links. Today, the only inbound links that will make a difference are "do-follow" links from authoritative websites. Do not use general article marketing sites, or most directories outside of official ones, because Google doesn’t value them. 5. Use Software – There are many choices, but the best one to use for SEO on your site (if you use WordPress) is Yoast SEO. This plugin, when upgraded to the paid version, will help you in numerous ways to ensure that you’re doing everything you can to use good SEO practices on your site. 6. Improve Your Technology – How fast your site loads, how the plugins you use work together, even your web host, can make a huge difference in whether your website gets more traffic or not. You want your site to load fast, and you want everything to work without a hitch so no one bounces off. 7. Keep Up with What’s New in SEO – Every few months (sometimes weeks), something about what works in terms of SEO changes. It changes because Google’s job is to deliver excellent content to their users. To accomplish that, they do everything they can to eliminate websites they or their users view as spam or a waste of time. 8. Optimize Page Titles – Each page of your website should have a unique page title. The title should describe what they’re going to find inside when they click, using as few words as possible without overstuffing it with keywords. Keywords should be in the first three words. 9. Check Search Engine Crawlability – You can use a tool like RankSider.com or SEOSiteCheckup.com to help you discover whether your website is crawlable or not. There are numerous services which will help you find out, plus some of them tell you what to fix if necessary. If your robot.txt file is set up wrong or accidentally set up to block search engines, they’ll let you know. 10. Make URLs Easy to Read and Understand – Don’t use strange website URLs for content that you want to be found. Instead, use straightforward URLs that aren’t too long. The right URLs will improve search rank as well as make them friendlier to your audience. 11. Get Local When Relevant – If you want to attract local people to your website, remember to use local search terms and local words within URLs, menus, categories, and subcategories to make it clear to users and search engines. 12. Improve Meta Descriptions – Create a different description for every single page of your website that describes that page. Also, don’t forget to add in the alt-tag description information for every image that you put on your site. 13. Image Names – When you name an image for your site, don’t give it a number but rather name it by what’s in it. Naming an image something like "bluebutteflycover" is a lot better for search engines than giving it an arbitrary number. 14. Include a Sitemap – Yoast SEO will help you create a sitemap automatically. If you don’t use that, find a way to create a sitemap that is Google friendly so that your site can ensure that the bots crawl your site and don’t miss anything important. Also, if you make the sitemap available to users, they may be able to find things that they wouldn’t otherwise. 15. Know Your Competition – This may seem like a weird tip for SEO, but your competition also uses SEO. You can study their site using software like iSpionage.com (mentioned earlier), to find out what words they’re using so that you can get ideas for more keywords. 16. Avoid Duplicate Content Issues – When you mention duplicate content issues, most people think about using private label rights content as a blog post or using syndicated content, but that isn’t always bad. What is bad is having duplicate content on your website. The way to avoid that is to use canonical link elements to tell the search engine which page is the main one, and to set up the page you don’t want to be searched as no-index. 17. Use Breadcrumbs – This is easy to set up in the site settings with self-hosted WordPress sites. The reason you want breadcrumbs is that these barely noticeable links allow your users to find themselves around based on where they are, and it gives more links to follow for the search engine bots. These SEO tips can make a lot of difference for how your site shows up in search, but also how easy it is for your users to use it. After all, being found isn’t going to matter if your users can’t navigate and understand your website.

Table of Contents Foreword Chapter 1: The Art of Real Estate Investments Chapter 2: What to Consider Before Investing in Real Estate Chapter 3: Simple Techniques of Investing in Real Estate Chapter 4: Risks Involved in Real Estate Investment Chapter 5: The Main Challenges Facing Real Estate Investors Chapter 6: Qualities of Successful Real Estate Investors Chapter 7: How to Succeed in Real Estate Investments Wrapping Up Sample Content Preview Chapter 1: The Art of Real Estate Investments In this chapter you will learn what exactly it means to invest in real estate. If you are new in this industry, this will give you a great insight of how this kind of investment really works. You will also learn the basics of real estate. - Definition of real estate - Real estate investing - A real estate investor You can’t invest in an industry that you don’t know about. For this reason, you have to familiarize yourself with real estate before even thinking about any investments. Definition of Real Estate Real estate is a term used in legal circles to refer to any piece of land. It also refers to all the developments done on the land. This includes all the building and the fencing around the land. If there are any other developments on the land such as boreholes or water wells they are also included as part of the real estate. However, if there are any developments on the land that are movable, they won’t be considered as part of the real estate. This is because, when the immovable parts of the land are considered as part of it. If you sell or buy the land, you will get these parts. However, the movable fixtures can be considered as property of the current owner. They can be sold or removed from the land at any given time. Real estate is governed by a set of laws called Real estate laws. The laws govern all the Real estate. They govern aspects such as jurisdiction, purchasing and development of land. Real estate is mainly categorized into two main divisions. There is commercial and residential real estate. Commercial real estate basically refers to the financial aspect or business aspect of real estate. It entails the buying and selling of real estate for a variety of purposes. Under this division of real estate, there are a number of professionals. For instance, to establish the worth of the land, there is the appraiser. There is also a broker who assists in the price negotiation between the buyer and the seller. In some instances, there is the agent who helps in the buying and selling. This agent helps both parties in that, he helps the buyer to find property for sell. On the other hand, he helps the sellers to find buyers. These agents are normally licensed and in most cases are paid on commission basis. In place of an agent, a marketer may be put in charge In this division land may be constantly developed so at to increase its value in the markets .For this purpose, there are land developers. There are also property managers who are normally in charge of managing property on behalf of an owner. They have to ensure that the property is well kept at all times. Residential real estate normally refers to property that has been set aside for occupancy. There are many types of such properties that fall under this division. These include condominiums, apartments, family homes and town houses. The above photo shows a picture of a beautiful house which is considered as real estate. This can either be a residential or commercial property investment. Someone may decide to occupy the house or rent it out. Real estate investment This mainly has to do with the commercial real estate. It involves the leasing, renting, buying and selling of the property. Apart from the acquisition, it also involves the ownership of the property. The main aim of this kind of investment is to make profits. For this reason, investors will develop and manage their property really well so as to ensure that they get good prices for this. Investing in real estate is not cheap by any means. The capital to get started is normally substantial. However, there are a number of options that investors can use to enable them to invest. One of these options is the mortgage loan. Like any type of investment, there are a number of risks involved in the investing in real estate. If one is not careful, they could easily make loses and lose their investment all together. If an investor lacks adequate cash flow, they may be forced into selling their property at a price much lesser than the actual value of the property. For this reason, to invest in real estate, you have to have adequate cash flow at all times. Another risk involved in this investment is fraud and corrupt practices. If you are not careful, you can easily lose your money by getting duped. There are many people posing as real estate agents selling “ghost houses’ or damaged property. The profits that come with the right real estate investments are very high. This is why business moguls such as Donald Trump have a lot of such investments. There are a number of ways to get some real estate property. For instance, you can look for market listings in order to find the properties on sale. You can also find available property by contacting the real estate agents. Real estate property is also sold through public auctions and private sales. However, whichever method you select, you have to ensure that you search and ensure that the acquisition process is legal. Trump towers in Manhattan owned by Donald Trump one of the most successful real estate investors. Real estate investor There are two types of real estate investors. There is an active investor and a passive one. An active one is fully involved in the investment. He or she participates right from the purchase up to the point of sale. One the other hand, a passive investor hires a firm or a trust to make the investment on his behalf. The company hired is also responsible for maintenance of the property and the eventual sale. Real estate investors select different investment opportunities for varied reasons. There are some that are drawn by the leverage and tax benefits while others are interested in the cash. There are also others who are drawn by appreciation or depreciation. There are so many investors who have managed to make fortunes simply through real estate. This industry has very good lucrative opportunities which if well utilized, can be very beneficial. Chapter 2: What to Consider Before Investing in Real Estate In chapter two, we look at the factors to consider before real estate investment. There are many benefits of this kind of investment. However, you just can’t rush in and put your money in it before making a few considerations. - Capital - Returns on investments - Analytic abilities - Investing your time - Stress Management - Research - Market Research - Return rates - Type of investment to make There are people who are well suited for real estate while others may not be able to handle the pressures and stresses that come with this kind of investment. You have to learn about what to expect in the industry so that you can gauge which category you fall in. Remember, even if you don’t have what it takes, maybe you can work on this. There are things that you can learn with time. There are also solutions to some hurdles that may be presented by real estate investments.

Table of Contents Introduction ....... 6 Chapter 1 – Developing Your Content Marketing Strategy .... 8 The Content Marketing Ecosystem .. 9 The Six Parts of the Recurring Content Ecosystem 10 High-Quality Front End Content . 10 Provide an Opt-In Offer ...... 11 An Email Onboarding Sequence 11 An Initial Conversion Opportunity ....... 12 A Follow-up Sequence ....... 12 Another Conversion Opportunity 13 The Four Parts of the Asset Ecosystem . 13 A High-Quality Long-Form Content Asset .. 13 An Initial Engagement Opportunity .... 14 An Initial Conversion Opportunity ....... 14 A Follow-Up Email Sequence .... 14 Chapter 2 – Finding Your Audience ...... 16 Why You Need a Customer Avatar 16 Assessing Perspective ... 17 Assessing Capabilities ... 17 Assessing Profit Potential ...... 18 Chapter 3 – Making the Right Offers ..... 20 Developing the Right Offer ..... 21 Get the Facts ..... 21 Simplify ...... 23 Review ....... 23 Chapter 4 – Creating Your Content ....... 25 The Five Pillars of Content Creation ....... 25 Simplicity ... 25 Specificity .. 26 Serendipity . 26 Discipline ... 27 Content Delegation .... 28 Creating Recurring Content ... 28 Choosing Your Front-End Content Themes ... 30 Build an Opt-In Offer ...... 32 Build an Onboarding Sequence ..... 33 Make Sales Offers . 35 Follow-up with Your Prospects ....... 36 Creating Your Content Assets 37 Clarify Your Concept .. 38 Build an Outline . 38 Building Out the Content .... 39 Leveraging the Asset ..... 40 A Word on SEO ..... 40 Chapter 5 – Distributing Your Content .. 43 Email Marketing ..... 43 Utilizing Social Media ..... 44 Facebook ... 44 Twitter 45 YouTube .... 45 Instagram ... 46 Pinterest .... 46 LinkedIn ..... 46 Google+ ..... 47 Conclusion ...... 48 Sample Content Preview Chapter 1 – Developing Your Content Marketing Strategy One of the most powerful arms you can add to your overall marketing strategy is content marketing. Content marketing is used to establish you as a subject matter expert, which leads to an increase in your company’s revenue, as well as having a high-profit potential. However, creating content to build your audience and create a successful business is not a fast growth strategy. It takes months for the content you produce to grow into its potential. Before you begin creating content for your business, you need to have a clear picture of your business goals if you want to develop a successful marketing strategy. This is especially true when it comes to content marketing. It is essential for you to have a consistent approach when it comes to the content that you are producing. Having a regular strategy provides you with content that keeps your audience engaged, resulting in them seeing you as an authority on the subject. When your business is seen as an authority on a subject, your audience is more likely to purchase from you when the time is right. For your business to see a return on investment regarding your content marketing effort, it is essential that you develop a comprehensive ecosystem around your central content platform. Developing a complete system helps to leverage your resources to help you grow your business, rather than wasting your resources. For you to have a successful content marketing campaign, it is vital that you see your complete content marketing strategy as an ecosystem in which your content is a dynamic medium, where your customers are involved at every stage. The Content Marketing Ecosystem The content strategy that you first develop will grow and evolve. For your strategy to be healthy and productive, you must include many different elements. There are two main types of content that you will have to consider when developing your strategy; recurring content and content assets. Recurring content is content that builds your customer base over time, while content assets are used as a near-term client acquisition tool. When working with a recurring system, there are six parts that need to be included to ensure a healthy ecosystem; • High-quality front-end content • An opt-in offer • An email onboarding sequence • An initial conversion opportunity • A follow-up sequence • Another conversion opportunity The asset system consists of four parts and can be used on its own or combined with the recurring system. The four elements necessary for the asset content system to be useful are as follows; • A high-quality long-form content asset • An initial engagement opportunity • An initial conversion opportunity • A follow-up email sequence Here is a quick look at the parts that you should include for both the recurring content system and the content asset system. The Six Parts of the Recurring Content Ecosystem High-Quality Front End Content While this might seem obvious, all of the content that you create for your company must be high quality. It needs to be interesting, informative, and actionable. You want your content to serve a clear purpose for you and your customers. It is vital that you correctly format the content and thoroughly spell-check it before publishing it online. Set up a regular schedule for posting your content and provide the best information on your industry on a consistent basis. Provide an Opt-In Offer Publishing content on a regular basis will bring traffic to your site. However, once the visitors are done with the material, they will leave again. An opt-in offer will capture that traffic, so you can continue to market to them once they leave your site. Opt-in offers usually come in the form of a pop-up or a form on the site that will provide an asset in exchange for an email address. Good opt-in offers will include industry reports, white papers, cheat sheets, educational courses, checklists, coupons, webinars, video courses, or demos/downloads. An Email Onboarding Sequence After capturing a lead with your opt-in offer, you will need to onboard them with a sequence of automated emails. This usually consists of four to eight emails that educate the subscriber about your company, shares some of your company's best resources, and encourages them to connect with you. This part of the ecosystem engages them on a more individual level and increases their investment in your brand, as well as setting their expectations for their future interactions with your company. An Initial Conversion Opportunity After nurturing your leads through your email sequence and providing them with valuable information and generously sharing your expertise, it's time to extend an offer. Your previous interactions should have naturally led to this point so that the subscriber is comfortable with the proposal and be willing to take you up on it. A Follow-up Sequence Your initial offer will result in two groups being formed: those who converted and those you did not. It is important to follow-up with both groups. When following up with those who did take you up on your offer you need to a) offer them an upsell or upgrade and b) on-boarded to make the most of what they've purchased. For those who were not converted you should a) offer them a down sell or ‘light’ version of your original offer to try and get a conversion, and b) put them into a new sequence that will provide them with further value and education to prepare them for your next offer. Another Conversion Opportunity Over the course of your relationship with each customer, you'll ideally want to make multiple offers. It is much easier to get a repeat customer than a new one. This means you want to build numerous in-systems that allow you to maximize the value of each customer. Whether you set up an automated email sequence or launch new cycles, it is imperative you have a recurring sales system in place. The Four Parts of the Asset Ecosystem A High-Quality Long-Form Content Asset Books, webinar series, web summits, and multi-part video courses are all considered content assets. For a majority of businesses, books are ideal, because the physical copy can be used as real-world calling cards. They can be sent to potential customers and leverage them into more significant opportunities for your business. This can include interviews and speaking engagements.

Table of Contents Introduction ..... 5 Chapter 1 – Understanding the Entrepreneurial Mindset .... 8 The Spirit of an Entrepreneur . 9 How to Nurture Your Entrepreneurial Spirit .. 11 Chapter 2 – 7 Common Traits of an Entrepreneur .. 16 Chapter 3 – What is Grit? ..... 23 Characteristics of Grit ..... 24 Chapter 4 – Why You Need to Develop Grit to Become Successful ... 29 It is Important for Survival .... 29 It Helps You Emerge Victoriously ..... 30 It Enables You to Pursue Your Dreams .. 30 Grit Makes You Successful .. 31 Grit Improves Your Self-Control . 31 Grit Makes Your Fearless .... 32 It Unleashes Your Optimism, Confidence, and Creative Power .. 32 Chapter 5 – Habits of Gritty People . 34 Always Show You’re in Complete Control .... 35 Learn Lessons from Your Past ... 36 Don’t Stress Over Things You Can’t Control 37 Never Criticize or Complain.. 37 Be Conscious of Your Blessings 38 Celebrate the Success of Those Around You ..... 39 Focus on Impressing Yourself .... 39 Be Specific ... 40 Act on Your Objective .... 41 Face Your Fears 41 Chapter 6 – How To Find Your Passion 43 Chapter 7 – Face Your Fears 49 Chapter 8 – Build Your Perseverance ... 54 How to Deal with Unexpected Issues ..... 59 Chapter 9 - Become More Resilient and Boost Your Stubbornness ... 63 Why Stubbornness is an Important Part of Grit .. 66 Chapter 10 – Boost Your Confidence, Optimism, and Creativity .. 69 Tips for Boosting Your Self-Confidence . 70 Tips for Boosting Your Positive Thinking 73 Tips for Tapping into Your Creative Side 75 Conclusion .... 77 Sample Content Preview Chapter 1 – Understanding the Entrepreneurial Mindset Who you are, what you think, your personal habits, your attitude, your thoughts and your beliefs will determine the results you get, regardless of what you do in your life. Developing an entrepreneurial mindset is one of the best things you can do. It helps you to challenge yourself to recognize, overcome, and change what isn’t working in your life. As a business owner, you have to quickly come to the understanding that your mindset is your business. It represents the path you’ll take and how quickly you’ll achieve success. The entrepreneur’s mindset begins with your excitement about the success that is still to come. Successful entrepreneurs can see the opportunity put before them and spends hours daydreaming about the success they will achieve and how it will feel when it becomes a reality. It’s what fuels the fire. Without it, the motivation for any entrepreneurial venture will quickly fade. Many people believe that a successful business relies solely on the business model. However, there is more to it than this. To truly find success as an entrepreneur, you have to develop an entrepreneurial mindset. So, what does having an entrepreneurial mindset entail? The Spirit of an Entrepreneur When you envision what an entrepreneur is, you probably think of a hard-working individual, who is smart and knows how to network. Someone that is creative and is able to take calculated risks. They might have outstanding leadership skills and other qualities that make them successful. While these qualities are integral parts of every entrepreneur, not all successful entrepreneurs have these qualities in abundance. The fact of the matter is that some entrepreneurs will lack some qualities altogether while having a wealth of others. So, what is the commonality between all entrepreneurs; what is the one thing that all entrepreneurs possess? For 99 percent of successful entrepreneurs, they have the spirit of entrepreneurship in common. This means they are unable to accept the status quo. Deep down, successful entrepreneurs are rebels. They are rebels who are unwilling to conform to standards set by others. They push themselves past these set boundaries. It is this spirit that allows them to face a plethora of problems and see the solutions and opportunities presented. It is the same spirit that allows them to rise above the fear of failure and overcome doubts. It allows them to improvise, innovate, invent, and create new paths and businesses, where none exist. The entrepreneurial spirit is the undying belief in one's own ability. It is the resolute belief that we all have a role to play in shaping society through the creation of business solutions for some of life's most common problems. Most of the qualities that entrepreneurs possess are a manifestation of the entrepreneurial spirit. When faced with a problem, entrepreneurs will exercise resourcefulness. When faced with a situation that they can’t immediately control, a successful entrepreneur will always persevere. As a budding entrepreneur, one thing that you must understand is that the entrepreneurial spirit transcends business. How to Nurture Your Entrepreneurial Spirit If you are continually looking at the world around you and seeing it the way you want it to be rather than how it is, this is your entrepreneurial spirit waiting to be unleashed. This is because at the core of the entrepreneurial spirit is the ability to wonder what's possible. The entrepreneurial spirit can be boiled down to the six P’s: Passion, Path, Positivity, People, Perseverance, and Productivity. These are the quintessential tools that will make it possible for you to reach your goals and find entrepreneurial success. Passion Passion is the fire that drives you. It is why you want to become an entrepreneur. It is what gives you the motivation to engage in whatever venture you wish to participate in. It is the need that you have to make a difference in the world around you. As you set out on your entrepreneurial journey, you need to take the time to figure out what you are genuinely passionate about. When you tie your passion to a business idea, it will help to fuel your drive to succeed. Without passion, you will never find real entrepreneurial success or freedom. In fact, if you start a business that you aren't passionate about, you are no better than the person staying at a job they hate. The idea behind every successful business is the need to solve a problem. By tying your passion to that problem, you will set yourself up for entrepreneurial success. Path While it is your passion that motivates you to work on your business, a path provides you the map for actualizing your business idea to ensure that when you run into challenges and experience setbacks, you will persevere. When you have a path to follow, you will be able to obtain the success that you desire, because it allows you to take impactful action and be productive. Business success doesn't come easy. When you have a roadmap, taking action is more natural, which results in being able to achieve business success easily. Your path should detail all the things that you need to do to achieve business success. Positivity Positivity touches and influences everything we do in business, as well as life. If you establish a company and expect and anticipate it to fail, you’ve ultimately created a self-fulfilling prophecy, because you attract what you manifest through your thoughts. If the views about your business are negative, you will see negative growth as a result. Practicing the power of positivity, especially when you face challenges and setbacks, will permeate every aspect of your business. Your positive thoughts will help you to find innovative solutions to even the most demanding problems. People To be a successful entrepreneur, you have to look for and build strong networks. Your success as an entrepreneur hinges on your ability to connect and interact with people. This includes suppliers, employees, business colleagues, mentors, and other people around you. Without a support system, your passion for your business will falter, along with your motivation to implement the steps on your path. Your support system will help keep you motivated, cheer you on during difficult times, hold you accountable, and mentor you. This will help make your journey to entrepreneurial success all worthwhile.

Table of Contents Chapter 1: The Challenge of Digital Marketing .......... 4 Dreamer, Meet Reality .......... 5 Chapter 2: Thinking About Money and Your Work-Life Balance ..... 8 The Problem .... 8 Getting the System to Work for You 9 Chapter 3: Passion vs Reality .. 12 Why a Side Project? . 16 How to Choose Between Multiple Website/Brand Ideas .......... 16 Compromises 18 Chapter 4: Why Anyone Can Run a Business Online .......... 20 Chapter 5: So Just How Long DOES It Take? . 24 Chapter 6: Be a Content Creator With Passion ........ 26 Content Creation With Passion ...... 27 Chapter 7: Looking After Your Health and Happiness as a Digital Marketer ....... 30 Mental Health .......... 30 Chapter 8: The Right Gear and Set Up for Staying Productive ...... 32 The Right Hardware . 32 Building a Productive Home Office 33 Chapter 9: Digital Nomad........ 36 Chapter 10: The Program ........ 39 Steps to a Better Lifestyle ... 42 Sample Content Preview Chapter 2: Thinking About Money and Your Work-Life Balance Let’s start this section by referencing another classic tome on this subject: The 4 Hour Workweek. The 4 Hour Workweek is a highly successful book from an author called Tim Ferris that attempts to teach people 'Lifestyle Design'. This is essentially the process of rearranging your lifestyle so that it works for you – rather than working for the system, it means getting the system to work for you so that you have more free time and more money as well. The book was something of a revelation and spawned a whole movement of 'digital nomads' who used technology to work remotely and experience adventures across the globe as they did. Since then it has seen various new editions and sold huge numbers, but it has still mainly only been read by entrepreneurs and budding web-marketers. This is a shame seeing as the lessons it contains can be used by anyone to great effect. Read on and let's look at some of the best financial tips you can take from it and apply to your life – even if you are happy working in an office. The Problem Tim Ferris starts out by explaining that not all cash is made equally. Most people measure their 'wealth' by looking simply at the amount they make per month or per year. Tim suggests that looking at the amount you make per hour makes much more sense. In other words, if you earn $40,000 per month but work only two days a week, you are in a sense much 'wealthier' than someone who earns '$100,000' per month working 7-7 five days a week. The goal then shouldn't be just to earn money, but to earn money such that it enables the lifestyle you want. You shouldn't be in a position where you can't just make the decision right now to go for a walk. Surely that is the very most fundamental of expressions of human freedom? This is where so many internet marketers, SEOs and web designers go wrong. If you’re currently selling your services online, or building a business, then the temptation is to earn more by working harder. You can work longer hours and thereby bring in more cash in the short term, or build your business bigger. But stop and think for a moment: if you are working for 12 hour days, then that means that you’re actually earning much less than you might do in a regular job. You may as well be doing a full time job and an additional part time job in the evening! Your overall ‘income’ might be high, but your salary is very low. Getting the System to Work for You So, what do you do? Well of course if you're technologically and entrepreneurially minded you can set up some kind of online business that will generate revenue for you in a very hands-off manner. That could mean creating a hit app. It could mean writing and selling an e-book. It could mean buying and selling websites for a marked-up price or even using drop-shipping so that you don’t need to do the work at all. There are countless ways you can make money passively, and by setting up a few you can leave your days working in an office for dust. Salary vs Wealth More to the point though, recognize that your salary and your wealth are not one and the same. And on top of that, we shouldn’t be measuring our success by our income – which is what so many of us do. If you work in a regular ‘job’, then you might think that the only way to become wealthier is to ask for a raise or to get a better paid job. But your ‘wealth’ is really more about your surplus cash. It’s about how much you have in the bank. You could be earning $3 per hour but still be ‘wealthy’ if you happened to have inherited $1 Billion from a dead great aunt. And in just the same way, you could be considered to be wealthier if you spent less. In that case, you might live in a smaller home, you might live in a country where the cost of living is lower, or you might just spend less on food and clothes. Either way, this could allow you to put aside a fair amount of cash every day and feel pretty well off… The great thing about working online is that you do have the option of packing your things and moving to another country. In fact many entrepreneurs end up moving off to sunny countries where they can afford lavish villas at a fraction of the cost. Then again, you might choose to spend every single cent each month and then take out even more loans to pay for the rest. That way, you can live the ‘rich’ lifestyle and feel and look like the highly successful entrepreneur, despite having barely any cash in the bank. It’s all up to you. It’s all about what matters to you and what’s important to you. And that’s precisely the whole idea behind lifestyle design. It’s about knowing the lifestyle you want, calculating how much money you need to support that lifestyle and then designing your business around that. Goals A more specific way to do this, is to calculate a minimum amount you need to earn each day. This is what I do: I work until I earn $150. That’s a minimum that allows me to pay my bills and to put a little aside each month. I can easily afford to buy myself the gadgets I enjoy, to go out with friends and to work on my home. But that’s me. That’s based on my outgoings, the cost of my mortgage, the cost of my hobbies and interests. You’ll have your own target and that’s what you need to shoot for. Chapter 3: Passion vs Reality A lot of entrepreneurs and internet marketers will start out with a dream and a vision: with something that they really believe in and want to make into a massive success. Maybe you have an idea for an incredible website. Maybe you just LOVE fitness and want to blog about that for a living. Or maybe you just get a real kick out of running a business and using technology. Whatever the case, you know what you really want to do. But it’s not bringing in the cash. At least not yet. So now you have two options: you focus on the thing you love, hoping that all the time you invest will one day result in it becoming a huge success. OR you work on something else that will bring in the cash and promise yourself you’ll get back to your passion project when time allows.

Table of Contents Introduction 4 Getting Started 6 Guided Creation 8 Ad Types 11 Targeting On Facebook 17 Finding Targets 21 Tips & Tricks 23 Conclusion 26 Resources 28 Sample Content Preview Guided Creation If you’re new to Facebook Ads, you might want to try out their Guided Creation mode. In this mode, you’ll have three different categories of options (Awareness, Consideration, and Conversion) and multiple selections within each category. Under Awareness, you will see Brand awareness and Reach. Brand awareness is basically when you want to target people as tightly as possible for the best conversion rates, and Reach is when you want to get as many views or visitors as possible. Most of the time, Brand awareness is the better option, because most businesses want to focus tightly on their niche. Under Consideration, you will see six different options: Traffic, Engagement, App installs, Video views, Lead generation and Messages. Traffic is used to drive traffic to a particular destination. Engagement is to help increase elements such as likes and shares of your content on Facebook. App installs will help you get more people to install your app. Video views will get more people to view your video content. Lead generation will help you build your list, and Messages will help you get more direct messages sent to your Facebook page. Under Conversion, there are three options: Conversions, Catalog sales, and store visits. Conversions will help you get various types of actions on your website or app, such as opting in to your email list, signing up for a membership, or watching a view. Catalog sales will display various products from your online store to increase sales. And Store visits will drive foot traffic to a brick-and-mortar location. Confused, yet? Don’t worry, I’ve got your back. Let’s say you have an online store selling pet supplies. You want to get more people to buy your products, so you would choose “Catalog sales”. This will allow you to add items from your online store to a catalog of merchandise that let you make different types of ads that focus on selling specific items. In order to use this type of ad, you’ll need to set up your catalog. There are four types of catalogs you can create: E-commerce, Travel, Real Estate, and Auto. The other three categories are self-explanatory, and the E-commerce category covers anything that doesn’t fit into those three (anything sold online.) If you’re using Shopify, WooCommerce, BigCommerce, Magento, or Google to sell your products, they have a process that will help you import your entire product catalog quickly. If you’re using the E-commerce category for your catalog, you can save a lot of time with this method. Each selection has a specific purpose, so you can choose the one that’s right for your goals. Once you’ve decided which type of campaign you’d like to run, it’s time to start targeting your audience. Ad Types Once you get used to creating Facebook Ads, you might switch over to manual creation. This will make everything a little easier to customize, but it can be a bit daunting for new marketers. There are many different types of ads, but almost all of them will require some sort of image or video. Right now, we’re going to cover three different types of ads that you’re most likely to create right now. Link click ads are the most popular type of ad. They can send people to your website, blog, landing page, squeeze page, etc. These ads can be placed in the right column, desktop newsfeed, mobile newsfeed, audience network, or on Instagram. The recommended size is 1,200 x 628 pixels, 90 characters of ad copy, a 25-character headline, and 30 characters for the description. Video ads are also very popular on Facebook. These can only be placed on the desktop newsfeed, mobile newsfeed, audience network and on Instagram. Videos should be in either 16:9 or 9:16 ratio, up to 4 GB in file size, and no longer than 120 minutes in length. (The best performing videos are 15-30 seconds.) Your ad copy can be up to 90 characters. Boosted page posts will help you get more views, likes, comments, and shares of posts on your Facebook page. You can target your own Facebook page audience, or others based on your targeting. They can appear on the desktop newsfeed, mobile newsfeed, audience network and Instagram. The recommended image size is 1,200 x 628 pixels, with unlimited ad copy text, a 25-character headline, and a 30-character link description. A boosted page post will look just like the original post, but it will have “Sponsored” at the top. Carousel ads are great for selling multiple products, so if you have an online store or if you sell many different products, it can be a great way to showcase a few to a single user in one post. They can appear on the desktop newsfeed, mobile newsfeed, audience network and Instagram.

Table of Contents Introduction 4 Why You Need a Membership Site 6 Membership Websites 101 9 Setting Up a Membership Site 12 Finding Members 16 Paid Promotion 16 Affiliates 17 Free Promotion 18 Facebook Groups 18 Pinterest 20 Instagram 20 Retaining Members 22 Why People Cancel Their Membership 22 Conclusion 27 Resources 29 Sample Content Preview Membership Websites 101 Before we get into the actual development of a site, let’s talk about some of the most basic aspects of membership sites, just in case you’re not entirely familiar with how they work. A membership site is typically based in a popular and evergreen niche, such as internet marketing, weight loss, crafts, self improvement or fitness. Each month, new content is added, which customers can access as long as they continue to pay their membership fees. There are several ways to deliver content to members: You can give immediate access to this month’s content only. You can give immediate access to this month’s content, and drip feed bonus content each month over time, rewarding those who remain a member of your site. You can give access to content starting with the first month and going forward, which is appropriate for sites that are educational in nature and require sequential content. You can give immediate access to all content at once, plus any additional content as it is added. There’s no right or wrong way to deliver content. How you choose to deliver your content will be based on your particular needs. Generally speaking, if your site is educational, it will probably need to drip feed starting from the first month. Otherwise, you can give access to all content at once, or, to keep members longer, you can only give access to a certain amount of content each month. This is called “drip feeding”. Some membership site owners choose to not give members access to past months’ content. This is done to keep people from waiting a few months and joining to get several months’ worth of content for the price of just one month, and makes it fairer for current members who may have paid for several months. This is mostly done when the content is limited in some way, such as PLR membership sites. The content would be devalued if too many people got access to everything for the price of just one month. It’s important to keep your membership updated every month to keep members paying. Most people are too busy to worry about canceling a membership if it’s not too expensive, but you don’t want to give them a reason to make the decision to cancel. You might also choose to update slowly throughout the month to make sure people who sign up for a trial membership (if you offer one) don’t get a full month of updates during the trial and then cancel. Setting Up a Membership Site Setting up a membership site is a lot easier than you probably think. You just need to build a website, create a method for users to join and pay their monthly fee, and provide a way for members to download their content. Think you need programming knowledge, or you need to be a spectacular designer? Nope. All you need is a basic sales letter convincing them to join, a page for users to download the content, and a simple script to handle usernames and passwords and protect content. There’s a plethora of scripts out there to help you run your membership site, but one that operates on WordPress is probably the easiest to use. There are many different plugins available for WordPress that will help you set up a membership site in no time. If you don’t know HTML and CSS and such, WordPress is the best option for creating your site. At one point, most of the membership plugins for WordPress were prohibitively expensive, which prevented a lot of people from setting up a membership site, even if they wanted to. But these days, there are many different options to choose from in prices to fit every budget and with options to fit pretty much anything you need to do. One of the easiest ways to create a membership site is with Product Dyno, available at https://www.ProductDyno.com With Product Dyno, not only are you able to quickly set up protected download pages for individual products or collections, but you can easily build a recurring membership website without having to host any off your own content. It’s also one of the more affordable options, and completely newbie-friendly in the event you haven’t created a subscription site before. Product Dyno is constantly evolving to include new features, but as of the time of this writing they’ve already loaded the product with tons of in-demand options, as well as a variety of payment integration options. They also ensure that your products are securely protected so that only authorized, paying customers can access them. Having a membership site is pretty much useless if you don’t have a way to protect your content from unauthorized access, right? After all, why would people pay for a membership when they can just type in a backdoor URL and access it all for free? You could lose a lot of money by not protecting your content. Thankfully, most membership software has built-in protection for the members’ area, and Product Dyno is one of those options. ProductDyno will also allow you to protect a single product or multiple products with one interface. If you sign up for the unlimited plan, you can set up as many different membership sites as you’d like! The system is very secure and won’t let thieves or digital pirates steal your products. You can even revoke a buyer’s access with the click of a button if they ask for a refund, initial a chargeback, or break the terms of their usage license. Plus, you can use the same system to protect any other products you sell, not just membership sites. So, if you create a single product, you can use ProductDyno to protect the download for that, too.