Table of Contents
WHAT ARE FACEBOOK VIDEO ADS? ..5
WHY MARKETERS SHOULD USE FACEBOOK VIDEO ADS ..7
CREATING VIDEO ADS THAT GRAB VIEWERS’ ATTENTION .15
HOW TO CREATE THE AD PART OF THE EQUATION ..19
TOP TIPS AND BEST PRACTICES FOR FACEBOOK VIDEO ADS 21
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Facebook Video Ads Helps Boost Conversions and Sales
Making use of videos in your Facebook ad campaigns is a guaranteed way of earning yourself some serious money. Also, embedding videos in your landing pages can help increase conversions by 80%. If your video is creative and captivating enough, it can lead directly to sales.
A 2016 video marketing report by wyzowl states that 74% of users who watched an explainer-video regarding a product eventually went ahead to purchase the product. Regardless of the category in which your video is positioned, these types of ads provide consistently higher conversions and sales.
Also, people get naturally aroused by pictures because vision is the most dominant of the five senses. A majority of the information communicated to our brains is visual. Static pictures alone boosts engagement, but adding moving pictures to your marketing campaigns can do wonders for your business.
Facebook Videos Ads Offer Great ROI
It would amaze you to know that videos also provide great returns on investment. No doubt, producing a video may not be the easiest or cheapest thing to do, but you can be sure of getting every penny you’ve invested back in spades.
Video ads are increasingly becoming more affordable and widespread. As a marketer who is on a tight budget, you could even shoot a decent video using your smartphone. All it takes is some creativity and knowledge about human psychology.
You don’t have to worry about how perfect your video looks; what matters is the content. Studies have shown that in most cases, users are more discouraged from purchasing a product, not because of the poor quality of the video, but due to its video not being explanatory enough.
Also, it doesn’t matter what industry you’re in, the effect of Facebook video ads is universally effective. An e-commerce video statistics recently reported a tremendous increase in the conversion rates of video marketing. This growth has been increasing explosively since 2010, and it cuts across all industries.
Facebook Video Ads Builds Trust
Videos have a way of reassuring a prospective customer about the quality of your product. With a well-presented video, carefully delivered in a conversational form, you are sure to reach the hearts of your audience faster than any other medium would.
Trust is the foundation of conversions and sales. Selling a product or service online can be tough sometimes as many consumers are still skeptical about purchasing anything over the internet. It is your job as a marketer to break the ice and convince them that they have nothing to be afraid of.
Douse their fear of being cheated by utilizing effective marketing videos that create a sense of your business’ personality and authenticity. Your products have to appeal to your customer’s needs and interest, but including a personal touch, so potential customers feel connected to you will always pack a more powerful punch.
By building trust first, you will have gained the loyalty of a customer before a purchase is ever made. It is no wonder why 57% of consumers confirmed the effectiveness of videos, admitting that it gave them more confidence to purchase a product or service online.
Facebook Video Ads Helps Build Your Search Engine Rankings You can also boost your search engine ranking by simply having a video on your website. Moovly confirms that you are 53 times more likely to show up on the first page of Google by embedding a video on your website.
A video allows visitors to spend a long time on your site. This extended period of exposure translates into increased visibility for your site because the longer a visitor stays, the better the signal to search engines that your website has good content.
Google loves videos, as a matter of fact, Google now owns YouTube – the most popular video-sharing website on the internet. This means more importance has been attributed to videos, and if you want to improve your search engine rankings on Google, you will need to include videos in your marketing mix.
It doesn’t end there, you have to make sure that you optimize your videos on YouTube and Facebook for SEO. Take the time to write out interesting titles and descriptions for every video uploaded. Direct potential customers to your website, products, and services by using backlinks. Above all, make sure that the entire process is easy to navigate and userfriendly.
Customers love watching videos
Very few people enjoy reading through extensive amounts of texts. The same is slowly happening to picture messages and infographics. The majority of people now prefer watching video ads over reading or viewing them as pictures. Facebook videos ads, on the other hand, can convey a considerable amount of information in a quick and friendly manner.
As of 2015, online videos accounted for 55% of all mobile traffic, and they are predicted to rise to 75% by 2020. Consumers are hungry for more videos, they want to be entertained. Things like video testimonials, video reviews, how-to videos, explanatory videos, and so on create massive engagement, take advantage of it
Video marketing is a huge phenomenon that is here to stay, and it will only get bigger. Businesses that put the interests of their customers first are sure to succeed. Bless the screens of your customers with Facebook video ads then sit back and watch your business grow by leaps and bounds.
Video marketing and email work best together
With Facebook video ads, marketers can be assured of an increase in their email click-through rates and also improve email engagements. Try incorporating videos into your email marketing campaigns—they can increase your open rates by 5.6% and click-through rates by 98%. Yes, Facebook video ads can be embedded in email campaigns and offered for free to boost your stats.
Similarly, by using video ads to direct prospects to the call-to-action button on your Facebook business page, you can get them to subscribe to your email newsletters. You will be able to see who watched the video, who finished watching it, and who replayed it using video tracking. With this much information at your fingertips, there is no limit to what you can do with video ads.
Facebook video ads appeal to mobile users
Mobile video views have increased over 233% since the third quarter of 2013. According to YouTube, mobile video consumption rises at a rate of 100% every year. Most smartphone users prefer watching videos on the go and their numbers keeping multiplying.Other Details
- 10 Articles (PDF)
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- Year Released/Circulated: 2018
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