Table of Contents Internet Marketing Business Models ........... 5 Introduction to Internet Marketing ............. 5 Defining the Business Model ... 6 Types of Business Models ....... 6 How to Choose the Right One for You .... 11 Conclusion ............ 12 Getting To Know Your Market through Research ....... 13 What is Market Research? ..... 13 Benefits of Market Research .. 14 What You Are Trying to Learn ................ 15 Market Research Methods ..... 16 Personal Market Research .... 16 Interviews for Market Research .............. 17 Focus Groups for Market Research ........ 18 Competition-Based Market Research ..... 18 Telephone Surveys for Market Research 19 Internet Market Research ...... 19 Conclusion ............ 20 Creating Your Online Identity and Brand ... 21 What is an Online Identity & Brand? ....... 21 Why is it Important? ............... 22 Setting Up Your Brand ........... 22 Creating Your Physical Identity ............... 22 Creating Your Intangible Identity ............. 23 Branding & Propagation ......... 24 Maintaining Your Brand ......... 25 The Importance of Googling Yourself ..... 25 Blogging ................ 25 Professional Associations ...... 26 Google Alerts ........ 26 Domain & Social Media Names .............. 26 Signatures & Descriptions ...... 27 Forums and Q & A Websites . 27 Conclusion ............ 27 Setting Up Your Marketing Website Hub ... 29 What is a Marketing Website Hub? ......... 29 Traditional Marketing vs. a Marketing Hub ............... 29 Why You Should Have a Marketing Website Hub .... 30 How a Hub Works . 31 Setting up Your Hub: Step-by-Step (200) ................ 32 Hub Elements ....... 33 How to Create Downloadable Products..... 36 Defining a Downloadable Product ........... 36 Why Digital Products? ............ 37 Type of Digital Products ......... 38 Choosing Your Method .......... 42 Conclusion ............ 42 Setting up A Solid Sales Funnel ................ 44 What is a Sales Funnel? ........ 44 The Sales Process 44 Common Types of Sales Funnels ........... 47 Upselling & Cross-Selling ...... 50 Conclusion ............ 50 Quickest Way to Get Visitors to Your Site . 51 Getting Visitors to Your Website Organically ........... 51 Fastest Methods of Getting Visitors ........ 52 Conclusion ............ 57 The Art of Building a List of Buyers ........... 58 What is an Email List? ........... 58 Why an Email List Is Important ............... 58 The Basics of Building an Email List ....... 59 Promoting Your Email List ..... 61 Conclusion ............ 64 Using Competitors Products to Your Advantage ........ 66 Who Are Your Competitors? .. 66 What is Your Market Position? ................ 67 What Products Are Offered by Your Competitors? .. 67 Eight Ways to Use Your Competitors Products to Your Advantage ........... 68 The Free Method to Finding New Customers ............. 74 Who Are Your Customers? .... 74 What do Those Customers Need? .......... 74 How Can You Meet Those Needs? ........ 75 The Free Method: Lead Magnets ............ 75 Types of Lead Magnets ......... 76 Conclusion ............ 80 Sample Content Preview Affiliate Marketing Affiliate marketing is the first internet marketing business model we‟ll be discussing. Have you heard of the website Clickbank? Clickbank is a well-known place where affiliates can find products to promote. Clickbank is by no means the only website that offers this service, but they are probably the biggest and most well known. When you do affiliate marketing: you get the customer to visit your site you use your sales page to convince them to buy then you send them to the seller‟s website with your affiliate ID attached. This means that when they buy the product, you get a commission. The exact amount of the commission varies with each product, but it can be a substantial amount of money. Amazon Affiliate The next model that we‟re going to discuss is the Amazon affiliate program. The reason that the Amazon program isn‟t lumped in with the other affiliate marketing programs listed above is simple: it‟s so good that it deserves its own section. Amazon has everything that you could possibly want listed on their website. It doesn‟t matter what product you are looking for, Amazon almost certainly has it. The great thing is: if you send someone to Amazon to buy a product that they were looking for anyway, Amazon pays you a commission. All you have to do is figure out how to get people to your page, determine what products they are interested in, and then send them onto Amazon to buy that product. Content Marketing Next, we‟re going to discuss content marketing. Content marketing is a type of marketing where you create content for the purpose of creating keywords that you will be indexed for in the search engines. This is different than a blog, because this content is designed differently. It needs to inform and be of great value to the reader. It is more formal than a blog post; it is an article. Content marketing works as long as you remember that content is king – meaning that having good content (and a lot of it) is the number one thing that is going to get your website ranked high in the search engines. You still need to do your keyword research of course, and you still want to be using linking strategies, but content marketing is all about the quality of the content. Blogging Next, we‟ll be discussing blogging. Blogging is something that nearly every major company does on their website and there is a really good reason for that – it works. There are several reasons that someone might start a blog for commercial products and services: first, it builds credibility. If people read a blog post about the industry and you know what you are talking about, then they are much more apt to buy something from you. The second major advantage is that it builds the number of keywords that you‟re indexed in the search engines for, which means more traffic. Finally, it brings visitors to your blog through their own volition. If someone reads your blog and subscribes to your RSS feed, they could come and revisit whenever you create a new post.

Table of Contents the story of stonesoup what is minimalist home cooking? how minimalist home cooking can HELP YOU about 5 ingredients | 10 minutes snacks & starters soup salads & vegetables pasta & noodles grain & legumes meat, fish & eggs sweet treats how to setup a minimalist kitchen how to stock a minimalist pantry index about the author Sample Content Preview what is minimalist home cooking? I could make some dodgy jokes about minimalist home cooking being eating out all the time, or what happens when you’re in a country stricken by famine – but I’ll spare you. In the stonesoup kitchen, the focus is on recipes that meet most or all of the following criteria: minimal time As much as I love spending a whole day in the kitchen, I’m always thinking about how I can do things more quickly and efficiently. This is where the 10 minutes comes in. minimal number of steps This is related to time but I wanted to spell it out separately. At stonesoup I’m always looking to minimalise the number of steps needed in a recipe. I strive to keep the instructions concise but easy to follow. minimal number of ingredients A long ingredient list can be daunting. This inspired me to create this series of recipes using 5 ingredients or less. There are no needless ingredients. Everything must perform a key function to get included. minimal equipment I’ve never been a fan of single-use kitchen equipment and I know that like me, most people are cooking in pretty basic kitchens. While some of the recipes in this book may be quicker and easier to prepare with a food processor, that’s as fancy as it gets. There’s a section on how to setup a minimalist kitchen later in this book. how minimalist home cooking can HELP YOU Minimalist home cooking is all about stripping things back to the essentials. Here are 7 ways where my [5 ingredients | 10 mintues] recipes can HELP YOU. less time in the kitchen 10 minutes cooking leaves more time for the activities and people you love. less time shopping With only 5 ingredients in each recipe, you’ll find your shopping lists are shorter and more managable. You won’t need to spend as much time out hunting and gathering. eating more fresh, healthy food Everyone knows that home cooked food tends to be better for you. With the focus on fresh ingredients, my 5 ingredients recipes make it easy. more pleasure & enjoyment Cooking can be a great way to relax and unwind. Spending 10 minutes using one of my minimalist recipes will help you gain more pleasure and enjoyment from dinner time. save money If dinner only takes 10 minutes to prepare, you’ll be more likely to cook for yourself than take the expensive dial-a-dinner option. less stress Long ingredient lists and complicated methods can lead to much stress and kitchen confusion. Minimalist home cooking keeps things as simple and stress-free as possible. more kitchen confidence If you’re new to cooking, starting with minimalist recipes will help you get some great simple dishes under your belt and give you the confidence to tackle anything,

Table of Contents Australian Guide to Healthy Eating.... 4 0-6 months........... 5 Recipes 6-12 months.......... 6 Recipes 12 months +........ 18 Discretionary foods and drinks........ 32 Fussy eating........ 34 Food safety for your family 36 Healthy for the environment........... 38 Cooking tips....... 39 Websites............. 42 Sample Content Preview For the first six months of life, all your baby needs is breast milk. Breast milk provides all the nutrients your baby needs, protects against infection, is easily digested and changes to suit the needs of your baby. No other milks, food or drinks are needed. Continue to give your baby breast milk for the first 12 months or for as long as you and your baby desire. If you stop breastfeeding before your baby is 12 months old, an infant formula should be used until 12 months. See page 37 for information on safe bottle feeding. Support If you need support or more information about breastfeeding talk to your Child and Family Health Nurse, Lactation Consultant or contact the Australian Breastfeeding Association. See page 42 for website details. WHEN WILL MY BABY BE READY FOR SOLID FOODS? Most babies are ready for solid foods around six months of age. Around this time babies need more nutrients than they receive from breast milk or infant formula alone, especially iron. Signs that your baby is ready to start solids include: Being able to sit up well with support Being able to hold their head up Showing an interest in food such as watching you eat and trying to reach for food when you are eating Being hungrier and not settling well after a full feed. Tips - A number of attempts on different occasions may be needed before a new food is eaten. Don’t give up on the first go, keep on trying and keep it fun! - Continue breastfeeding (or feeding your baby infant formula) while introducing solid foods until your baby is 12 months old. - It is common for babies to gag, with coughing or spluttering, while they are learning to eat. This is different to choking and is not a cause for concern. However, choking that prevents breathing is a medical emergency, so never leave your baby unattended while they are eating. - See page 36 for food safety tips.

Sample Content Preview children NEED HEALTHY FOOD Children need the right foods to grow and to stay healthy. They also need you to teach them how to eat well. Eating well means getting enough foods from all four food groups: - grain products (breads and cereals) - vegetables and fruit - milk and milk products like milk, cheese and yogurt, and - meats and alternatives like chicken, fish, nuts, beans and peanut butter. You can help your children eat well by: - setting a good example - eating healthy foods more often - offering meals and snacks at regular times, and - giving your kids a variety of foods at meals and snacks. healthy eating doesn’t mean forcing kids to eat things they don't like, or making them eat everything on their plate. The important thing is to feed them well, and help them learn about healthy choices, so they can do the same thing for their kids. planning meals One of the best ways to make sure you eat well is to plan your meals ahead of time. Planning ahead can help you: - get enough of all four food groups - add variety, so you’re not eating the same things day after day - save money by buying only what you need - use up foods that you already have on hand, and - save time by shopping less often. Planning is also a good way to get your kids involved in learning about healthy foods and making the right choices. Plus, they’re more likely to enjoy eating foods they pick out themselves.

Table of Contents Chapter 1: Introduction . 3 Chapter 2: What Makes the Web Go Around .... 6 Better Than Google AdSense . 8 Chapter 3: How to Do It (Internet Marketing) .. 11 Search Engine Optimization .. 11 More Marketing Strategies: SMO and More 15 Chapter 4: The Power of Great Content ........... 17 How to Write for the Web .... 19 The Power of Persuasive Writing ...... 21 Chapter 5: Branding Done Right ........... 24 Chapter 6: Building a Website .. 27 Building a Website in a Day .. 28 Chapter 7: Creating Logos and More Graphic Design ... 31 Good Logo Design ..... 32 The Tools ....... 33 Chapter 8: Photography, An Underrated Web Skill ...... 36 The Laws of Great Photography ....... 37 Chapter 9: Video ........... 40 Filming ........... 41 Editing ........... 42 Chapter 10: Developing Your Skills Further ...... 44 Sample Content Preview When I tell people that I work online, the reaction I very often get is bafflement. Countless people have admitted to me at one point or another that they have no idea what I do for a living. In fact, my grandma once made me promise to her that ‘whatever I did’ was not illegal! When I left university and started working for myself, everyone expected me to fail. They all asked ‘when are you going to get a ‘proper job’? A little offensive? Sure. But it’s understandable. After all, it’s not at all obvious from an outsider’s perspective how money gets made on the web. How can you earn money online while sitting at home? How do websites earn money even if no products actually change hands? This is the part some of you will already know, but it bears repeating for those that don’t. Essentially then, money is made online thanks to views. The more people view a website or an article, the more opportunity there is to make money. And this is possible partly thanks to advertising and partly thanks to sales. If you have a website that is getting several hundred thousand views per day, then you will have the option of placing Google Ads on it. These are adverts that are automatically generated by Google’s partners and which you will then place on your website. Each time the ad is clicked, Google earns some money and a portion of that revenue is split with you. While this might sound strange, the reality is that those people are likely going to head to that other website and then spend more money. For instance, if an insurance company is paying for clicks on your website, chances are that the visitors it gains from this will buy at least some insurance and thus they’ll earn more money than they spend in the long term. And don’t get it twisted: you’ll only earn a few cents per click in most cases so you really do need hundreds of thousands of views for a website to be profitable through this process alone. If you’re still struggling to get your head around this, then the best comparison to make is with free papers and magazines that you might have seen being handed outside your local train station. Those free magazines cost money to print and they’re being given away! But the customer in this case is not the person reading the magazine. The customer is the advertiser and the magazine has value to the advertiser because it has such a wide exposure. The more eyeballs see that paper or magazine, the more the advertiser can potentially stand to earn by placing their adverts there! This is how a website works too. Better Than Google AdSense But don’t rely on Google Ads to make money from a website, because that puts you right at the bottom of the foodchain. Remember the advertisers are only willing to pay for clicks because they have more effective means of monetizing those visitors. They are making more per visitor than they are paying Google. And you’re only getting a small amount of that. So right now, you’re really not earning huge amounts of cash compared with what you could be earning. So, another way you might monetize your website is by selling something. For many businesses, this is already ‘built-in’ as it were. If your website exists to support an existing pizzeria, hairdresser, massage salon or anything else, then you are ultimately going to be earning money from the visitors by promoting your brand and encouraging people to visit your store in person. You can also set up a product or a service after the fact. In this case, your website might promote your SEO services (more on that in a moment), it might promote your digital ebook that you are selling, it might promote an online course, or it might even promote a physical product! This way, you are now keeping 100% of the profit. Sure, you might have some overhead with printing costs and delivery, but you aren’t sharing your cash with anyone else.

Table of Contents About The Viral Buzz ....... 3 The Buzz About The Buzz .... 3 The Little Tools 5 One Way To Do It 5 Utilizing Your Emails 7 About Your Mail .. 7 Practical Ways to Go Viral ....... 9 Some Tips .... 9 Viral and Video ...... 11 Movies ....... 11 Your Own Viral Video Show .. 13 Types Of Video .. 13 Tagging and Scripts ....... 15 Some Tricks ....... 15 Discussion Boards and Forums .... 17 Know This .. 17 Wrapping it up ...... 20 Sample Content Preview The Hotmail user base developed faster than any media company in history; faster than CNN and AOL! Hotmail tripled its size in a single year. The present sign-up rate for new memberships frequently exceeds a 1000000 per week. Tom Draper is the one who really suggested that they ought to append an ad message to each outbound e-mail: “P.S. Get your free email at Hotmail” and called it viral marketing. It was a really bold move at the time. Would users resist having this automatic addition to the content of their private messages? Hotmail seasoned the idea by clearly marking the promotional plug and taking out the “P.S.”. Yet, every departing message conveyed an ad and a subtle implied endorsement by the sender. The recipient recognized that the sender was a Hotmail user and that this new free of charge e-mail thing seemed to work for them. Every new user became a 'salesman' and the content spread like an exceedingly contagious virus. At the end of the day, Hotmail’s formula for success is pretty easy. It delivers the qualities consumers truly want in an e-mail service: speed, dependability, and ease of use and a rich set of characteristics. And helped by the might of viral marketing, the rest as they state, is history. The following success story involves a little communication tool you likely have in your personal computer right now. The Little Tools In 96, 4 Israeli men, 2 of whom didn’t even finish senior high, dreamed up a communication system called ICQ (I Seek YOU). After their ground forces service, the 4 men took jobs at a local PC store. At night, they worked at their dream project….a program for blink of an eye easy net communication. They named their company Mirabilis. Net service was really expensive in Israel, so the men moved to California and later to Greater New York. It took less than eighteen months for more than ten million PC users to download and install ICQ. ICQ was free of charge. Those ten million individuals had heard about ICQ by “word-of-mouse” advertisement. (What we call Viral marketing or Buzz marketing). Mirabilis stated a solid ‘NO” to Microsoft, but accepted a three hundred million dollar take over from AOL. ICQ then swiftly exploded to 100-million downloads and a 1000000 fresh subscribers every week. The interesting principle about ICQ is their marketing. They simply didn’t do any marketing. All of their efforts were directed at inspiring users to spread the word. One Way To Do It They made it simple to spread the word by utilizing the standard e-mail that will ask your friends to join, but the software may likewise be instructed to scan your address book and send all your acquaintances invitation letters. Their thought was to construct a tool that includes an inherent mechanism for circulating the work and then simply letting it grow! Now, to the meat and potatoes – You might not produce a program like hotmail or ICQ but your products may go viral, bringing in tons of subscribers and revenue. Fasten your seatbelts as you're about to learn how. How may e-books be utilized as a tool for viral marketing? Let’s suppose that you sell products utilized in baking. If on your site you provide a free of charge download of an e-book with recipes that require ingredients you sell, it's conceivable that you'll sell more of the products that you manufacture. That's the primary concept but there are a lot of ways that e-books may help acquire free viral marketing for you. If the free of charge e-book you give away on your web site is great, informative, funny, or incorporates timely info, the public will pass that info along to their friends and loved ones and thereby, yield a lot more traffic on your web site. The cost of an e-book is just about zilch, which makes it a pretty magnetic tool for marketers big and small. The only cost is in time and creative thinking and the advantages are endless. Naturally, e-books don't have to be exempt. They may likewise be sold. The trick to selling your e-books is to be sure that they're worth the price you charge for them.

Table of Contents Introduction ................. 6 Chapter 1 – Why It’s Important to Set Goals . 8 Setting Goals Empowers You ............. 10 Setting Goals Improves Your Self-Esteem ..... 11 Setting Goals Changes Your Reality ................... 12 Setting Goals is Good for Your Health ............... 13 Chapter 2 – Discover What You Really Want .................. 15 Overcoming Disappointment and Setbacks .. 16 Discover What You Want from Life 17 Wants and Needs ................... 19 How to Discover Your "Big Why" ...... 21 Chapter 3 – Decide What You Want in Life .. 23 Brainstorming Your Goals 25 Your Mind Creates your Experiences ................. 26 Creating the Right Mindset .................... 27 Chapter 4 – Create Highly Charged Goals ... 29 Condensing Your Goals ..... 30 Possible Challenges ............. 33 The Power of Anchors ......... 35 Create Your Goal Anchor . 36 Chapter 5 – Establish a Deadline for Each Goal .......... 38 Regrouping Your Goals...... 39 Long-Term Goals .................... 40 Medium-Term Goals ............. 41 Short-Term Goals ................... 41 Set Deadlines for Each Condensed Goal........ 42 The Power of Affirmations 43 Chapter 6 – How To Program Your Mind for Success .................. 44 Programming Your Subconscious Mind ........... 45 Creating Powerful Affirmations........... 46 Converting Your Condensed Goals into Affirmations .. 47 Overcoming Negative Thoughts with Affirmations ......... 49 Using Creative Visualization ................ 50 Controlling Your Mind .......... 51 Chapter 7 – Plan for Accelerated Success .. 52 Creating an Action Plan ..... 53 Harnessing the Power of Mind Mapping .......... 54 Create a Mind Map for Each Goal ... 55 Consistent Daily Actions .... 56 Chapter 8 – How To Be a High Performer ..... 58 Peak Performance vs. High Performance ....... 59 Daily Planning ...... 60 Block Out Time for Your Goals .......... 60 Winning Back Time ................ 61 Create a Daily Success Planner ....... 62 Increasing Your Energy and Focus 63 Creating Change in Your Environment Through Action .................. 64 Chapter 9 – Overcome Limiting Beliefs .......... 66 Your Achievements Aren‟t Defined by Your Circumstances ........ 67 The Power of Belief ............... 68 Question your Beliefs ........... 69 Overcoming Your Conditioning .......... 70 Changing your Life ................. 70 Uncover and Overcome your Limiting Beliefs .................... 70 Chapter 10 – Bringing it all Together ................ 74 Do‟s and Don‟ts .. 77 It‟s Time for you to Make a Decision ................... 78 Conclusion ................ 79 Sample Content Preview Chapter 1 – Why It’s Important to Set Goals Setting goals gives direction to your subconscious mind, helping you to achieve your goals. They give you a path in life. However, setting vague goals like “I want to make more money,” or “I want to live a happy life,” won‟t end up leading you to a fulfilling life. Your subconscious is a powerful machine, and gaining an understanding of how it works is a big part of setting goals that are successful. Maxwell Maltz, the author of Psycho-Cybernetics, explains how setting goals gives your subconscious mind direction. "Your automatic creative mechanism is teleological. That is, it operates in terms of goals and end results. Once you give it a definite goal to achieve, you can depend upon its automatic guidance system to take you to that goal much better than “you” ever could by conscious thought. “You” supply the goal by thinking in terms of end results. Your automatic mechanism then supplies the means,” Your subconscious mind behaves similarly to GPS; it is continuously scanning the environment around you for the information relevant to the details you've given it. This is why setting goals that are clear will provide you with a higher chance of accomplishing them. A strong signal is sent to your subconscious mind, allowing it to unleash its power of focusing on looking for opportunities to achieve the goal. Setting Goals Empowers You When you begin setting your own goals, in all significant areas of your life, rather than letting someone else set them for you, you stop giving your power away. When you set goals for your relationships, finances, career, health, and personal life, you begin to take your control back and become more empowered. You begin to make the conscious choice to become the creator of your own life and start to take responsibility for every single aspect of your life. Taking the time to figure out your goals for your future will make a significant impact in your life. What would you do differently today if you knew how much you wanted to make in five years, where you wanted to be in twenty-five years, or how long you wanted to live? Setting Goals Improves Your Self-Esteem When you set clear goals, you can begin to improve your self-esteem. Having clear goals and knowing what you need to do to accomplish those goals not only builds your self-esteem but reinforces it as well. Part of our self-esteem, according to Nathaniel Branden, author of „The Six Pillars of Self-Esteem,‟ comes from a disposition to experience ourselves as competent to cope with life‟s challenges. This means that with every goal that you accomplish, you will feel better equipped to deal with other goals and problems in life. One of the best predictors of personal happiness is directly related to high self-esteem. Consistently accomplishing the goals you set for yourself is one of the most efficient ways to build your self-esteem. Setting Goals Changes Your Reality Regardless of whether you achieve them or not, setting goals is a valuable process. When you set goals, it gives you the opportunity to think about your future, allows you to reflect on your values, and helps you to discover what really matters to you. Setting goals will bring you clarity and will enable you to see the bigger picture. As soon as you begin setting clear goals, you will begin to reconstruct your reality and start to realize that the dreams you previously believed to be unattainable are in fact achievable. This process starts when you start identifying your actual goals, no matter how ambitious. This begins the process of being able to overcome your limiting beliefs that stem from past experiences. Your prior limiting beliefs make it more difficult for you to obtain the life you want and deserve. As you begin working on your goals, you'll quickly start to realize just how restrictive limiting beliefs are and you will figure out just how many of them are as a result of repetitive messages that you receive from friends, family, and the media. Finally, setting clear goals will provide you with the chance to assess your current situation and will help lead you to close the gap between where you currently are and where you want to be. Setting Goals is Good for Your Health One of life‟s best medicines is setting goals that excite you and can be good for your overall health. In fact, having a life's purpose is one of the nine common characteristics shared by people that live to one hundred. On the opposite end, those who no longer have exciting goals that motivate them, often die within a few years after retirement. This is especially true for individuals who heavily identified with their job. Many people don‟t want to set goals because they are afraid of failing to achieve them. However, people who set goals consistently and are unfailing in their pursuit to realize those goals understand that every time they set a new goal, they are creating a better life. They are making a compelling new cause, resulting in a more fulfilled and happy life. Unfortunately, too many people allow fear, lack of understanding, and temporary setbacks to keep them from achieving their dreams. What they fail to understand is that achieving their goals is a lot easier than they think. Setting goals and taking the appropriate steps to achieve those goals allows you to create the future that you want.

Sample Content Preview One of the best ways to ensure that your site is optimized for Google is to use WordPress. WordPress is a free website building tool or „CRM‟ that is used by the vast majority of the biggest websites on the net. It is incredibly powerful, has huge community support and has been proven to be successful by countless other websites that have used it highly effectively. You also need to optimize your site and pages in other ways. Meta descriptions will help your content when it gets shared on social media as well for instance, while adding „social sharing buttons‟ can encourage people to share your content in the first place. Finally, the content itself will often benefit from some optimization. Now, make sure that you don‟t get this twisted: your priority is always to ensure that your visitors enjoy the content. You must never write „for Google‟ as the expression goes but instead always focus on creating engaging, entertaining, useful and valuable information. But with that said, if you want to encourage a little more exposure from search, then you should look for the things that people are searching for and then you should subtly lace your search terms into the content. These are called „keywords‟ and you can find out what keywords are in the most demand by using a „keyword research tool‟. The key here is to look for things that are popular but that aren‟t so highly sought after that there‟s too much competition. Find a popular search term that doesn‟t have many useful links yet and then create something using that term a few times throughout the text (especially in the H1 and Title tags) along with permutations and synonyms of that phrase. You can also look at adding a mailing list to your site, which is going to give you a useful way to attract new visitors to your site and you can look at other useful tools like popups. Finally, think about the optimization you can do for the visitor. Your aim is to keep visitors on your pages as long as possible, so try to avoid putting them off with blocks of dense text. Break things up with lots of paragraphs and headers and make sure your opening line is a doozie that grabs their attention right away! Along with on-page optimization, you should also think about the things you can do „off page‟ in order to encourage more people to visit your site and to help yourself get discovered by search engines. Both Google and real visitors appreciate content that is a little longer too and that includes links out to other useful resources. Around 800-1800 words is considered optimal. Think hard about your subject matters and make sure they‟re things that people will want to read and that they will want to share with others. The title and the images around the page are also highly important for boosting this engagement. Often this amounts to building links. Links are good because they provide your visitors with a direct way to navigate to your site and because they help Google‟s „spiders‟ to find your site too. At the same time, Google will always view links as referrals. The assumption is that if another site is willing to link to yours, then you must have something worthwhile to offer. The more links you get from the more high-quality referrals, the more your site will grow and will climb the ranks of Google! A lot of your optimization and marketing will amount to link building and posting your link. This includes on social media. Your Sharing Checklist That‟s a lot to consider and it can all be a little overwhelming – especially when we add in all the growth hacks that we‟re going to be looking at over the course of these additional reports. However, this needn‟t be overly complex. Often the answer is just to focus on a few things you need to do for each post and a few marketing activities you can engage in regularly. This can then act like a checklist and if you make sure to go through the checklist regularly, you should find you are able to enjoy steady growth.

Table of Contents Chapter 1: The Truth about Goals .. 5 10 Reasons Why People Fail at Setting Goals ................. 6 What is Goal Setting ......... 15 Chapter 2: The Power Of Goal Setting ................ 18 Chapter 3: Goal Crushing Techniques ................ 27 The Bigger Picture ............. 27 The Goal Competition ..... 29 Set Goals which are S.M.A.R.T. .......... 32 Chapter 4: Reasons Of Failures ..... 39 Chapter 5: Goal Crushing Shortcuts .................... 54 Visualize Your Goals ......... 54 Chapter 6: Short Term Goals and Long Term Goals............... 66 Long Term Goals ................. 66 Short Term Goals ............... 68 Stepping Stone Goals ....... 69 Goal Length.... 71 Chapter 7: Balancing Your Life ..... 75 Health ................ 75 Family and Friends ............ 76 Spending Time Alone ....... 78 Finance ............. 79 Chapter 8: Successful Mindset Conditioning .... 94 Words DO Have Impact on Our Lives ..................... 94 Talking to Your Own Mind .................... 95 Associating Pain to Our Beliefs .......... 96 Shaping and Empowering our New Beliefs ........ 97 Conditioning until Success Becomes Second Nature ............ 98 Sample Content Preview So how do we perfectly set goals that will launch our work to success? Before trying to answer this question, we must first understand why so many have failed to set their goals. 10 Reasons Why People Fail at Setting Goals 1. Not Realizing the Importance of Setting Goals The most habitual mistake during the planning stage is to ignore the importance of setting goals. In fact, most who do not understand that specifying goals for both the short term and the long term cannot find purpose, meaning or even inspiration in their efforts to achieve the goals set. Such mistake does not only affect an individual or organization‟s course of actions but also the attitude towards the goals. Without a sense of purpose or meaning of the goals, one cannot simply use passionate effort to achieve success. Goals are not just tasks on a to-do-list which you can tick off once you‟ve completed it. Goals can also be stepping stones to a bigger cause in life. Therefore, we should define our goals clear enough before we set ourselves on our journey. 2. Writing Only the Long Term Goals Our focus on the end results have often derailed us as our progress is not constructively planned when we have only set long term goals but not the short term ones which are required to accomplish the long ones. For instance, if you wish to start a bakery, you must not only be good in baking cakes and making a variety of confectionery and pastries, you must also know how to manage the business and employ the right people to help you operate the bakery. Those are the short term goals of getting everything prepared before realizing the long term goal of operating a bakery. Setting short term goals in sight of the long one is to help us focus on one goal at a time and build on each success to reach further and apparently achieve our long term goals. Usually, this sort of achievement satisfies us even more in the end. 3. Pre-Belief that It Won’t Work Those who have such belief usually have very consistent reasoning on rejecting certain ideas before reaching the final stages of setting their goals. As such, during the stages of setting goals, one should embrace the foreseeable challenges after sufficient analysis and not discouraged by them. However, over-analyzing and constantly filling ideas and efforts with doubts will definitely end the goal setting process earlier than expected. During the stages of goal setting, we also have to acknowledge that it would not be possible to answer all the questions and create substantial plans to overcome the foreseeable challenges. 4. Writing Our Goals as Negative Statements Instead of working towards something we want, writing our goals as something we try to avoid or as obstacles we do not wish to overcome may affect our motivation to finish work. How we write our goals down can really affect how view it. In other words, nobody wants their goals to sound discouraging. Writing “Don‟t lift less than 120lbs for your bench press” definitely does not sound as inspiring as “Good job on lifting 100lbs on the bench press. Try lifting 120 lbs next week.” The way the goals are written should inspire us to be dedicated to our goals and not try to instill the fear of failure in us. 5. Generic Goals Having goals which are often too similar to others around your age usually means the goals you have set are not specific enough. So how does this deter you from being successful?

Table of Contents Chapter 1: Introduction 3 Become Limitless .......... 5 This Book ........ 6 Chapter 2: The Neuroscience of Intelligence and How it Works .... 8 Neurotransmitters .... 9 Brain Plasticity .......... 11 Chapter 3: Nootropics .. 14 Do Nootropics Work?.......... 16 Chapter 4: Nutrition ..... 20 Chapter 5: Brain Training ........ 23 Accidental Brain Training .... 24 Chapter 6: Plasticity ..... 26 The Ultimate Way to Enhance Plasticity ... 27 The Program ......... 29 Chapter 7: Working Memory .. 33 A Different Way to Look at Working Memory ..... 34 Chapter 8: Mindfulness 37 Taking it Further ....... 38 Controlling Mental State ..... 40 Chapter 9: Your Plan for the Ultimate Brain Upgrade ........ 41 Sample Content Preview And even beyond the practical and tangible benefits of boosting your brain power, you’d be able to benefit from simply having a greater appreciation for the world around you. A better understanding of how things work. An enhanced capacity for learning and more incentive to do so… Perhaps you could improve your understanding and appreciation of the very nature of life and the universe… Become Limitless It’s no mean feat imagining what would be possible with greater brain power – if you yourself were greater. And so perhaps the best place for us to look to is fiction. What if we consider a fictional example of someone who is suddenly bestowed with incredible mental capacity? And the best recent example of this probably comes from the film Limitless. In that film, the protagonist Eddie Mora is given a smart drug – a supplement called NZT. This tablet is an experimental drug that has the ability to help anyone to use ‘100%’ of their brains. (Of course, this is a load of nonsense - we already use 100% of our brains! But we’ll allow the writers the poetic license.) When Eddie takes the NZT, he is instantly transformed. He goes from being a slob and a struggling writer, to cleaning up his flat and his appearance and completing his manuscript – which of course goes on to become a best-seller. He then works out the stock market and begins day trading, becoming rich from his home. He talks several women into bed before winning back his ex with impress displays of intelligence, such as his new ability to speak several languages. He moves into a stunning, luxury apartment and attracts the attention of an investment firm. Eventually, he uses the power and influence he accrues there to run for political office. All this, because he was able to take control of his brain. Because he was able to see patterns that others missed. Because he ‘knew exactly what he had to do’. And because he gained sharper intuition and better cognitive skills. Now of course this is a fiction and in reality, no such pill exists. Neither can we say with certainty that you would see such a huge impact on your life if you were to increase your brain power alone. But it’s certainly a believable idea that your life might change that much. This Book And what is very exciting is that there really are ways that you can boost your intelligence – albeit to a slightly lesser degree. There really are ways you can bring about tangible, measurable improvements in your life by focussing on ways to increase your IQ and your focus. In this book, you’re going to learn precisely how to do that. You’re going to see how you can increase your intelligence and focus to a profound degree, how you can become sharper, how you can learn faster and how you can even improve your ‘social IQ’. By the time you’re finished, you’ll know how to train your brain in just the same way that you would normally train your body. And the results will be incredible. The Power of Working FAST Before we move on, I want to address just one more topic: the power of working FAST. If you have greater concentration and if you can think more quickly, then you can work faster. This is something I’ve been training for from a young age and it’s something that I genuinely believe helped me to perform very well indeed throughout college and into my career as an adult. In college, the ability to work fast is what allowed me to effectively complete more work than all my peers and that way to get better grades – without really trying. I’d routinely leave my work until the last minute and then complete an essay of acceptable quality, thereby giving myself much more free time. In exams, I’d write twice as much as most people and when coupled with a realization of what examiners were looking for (most will mark papers very much by referring to a checklist of things you need to complete) that meant that I could get better grades than perhaps I could have otherwise. When I left college, I became a copywriter and started taking jobs for other people. I quickly realized that there was a lot of work out there, but only if you were willing to work for $2 or less per 100 words. My solution? Work incredibly quickly. By writing 20,000 words a day, I was on a very good salary right away – I was able to move out of my parents’ house and get a flat with a balcony by the sea. With training, I learned to write faster and faster. I eventually bought myself enough time to start doing other things in the second half of the day – things like creating an app that went on to become a bestseller and eventually writing a novel. I create a YouTube channel that quickly gained tens of thousands of followers – all because I was able to upload highly produced videos quickly. This is clear evidence of how being able to harness the power of your brain can lead to better results in real life. This is all stuff that I trained myself to be able to do. And with the help of this book, you’ll be able to do the exact same.