Table of Contents Chapter 1: It’s Not Who You Know . 2 Get Ready for Opportunity ......... 4 Chapter 2: Impressing . 5 The Cardinal Rule of Impressiveness .... 6 Tip of the Iceberg .... 7 Listening ........ 9 Of Action .... 10 Action Points .... 11 Chapter 3: Confidence and Adaptability 12 On Becoming Socially Bulletproof ...... 13 Social Chameleon . 16 Keeping Calm ....... 17 Action Points .... 18 Chapter 4: Attractiveness and Charisma ......... 20 How to Pick People Up in Bars . 22 Charisma .... 23 Persuasion ........ 25 Action Points .... 26 Chapter 5: Likeability ......... 27 More Ways toIncrease Your Likeability ....... 29 Action Points ........ 33 Chapter 6: Communication and Building Connections ........ 34 Building Rapport and Going Deeper .. 36 The Art of Communication ....... 37 Action Points .... 38 Chapter 7: Presentation ..... 39 Conventionally Irresistible ....... 39 Action Points .... 41 Chapter 8: Designing Your Impression ... 42 Sample Content Preview Get Ready for Opportunity Learning to present yourself a certain way, communicate a particular way and respond to others a certain way can help you to create a wealth of opportunities in your life. I mentioned the example of business opportunities that could present themselves because this is what many people will be interested in. But of course, the ability to present yourself in a certain way and to make yourself more instantly magnetic and likeable can be useful in a whole myriad of different situations. For example, it can of course help you to attract members of the opposite sex, it can help you to improve your current relationships and it can help you in sales. You’ll find that you get more respect from friends and family members, you’ll be a more natural leader… in short, anything that requires you to communicate with others can be improved if you know how to present yourself, how to become more likeable and how to impress. In this book then, you are going to learn not only how to boost your likeability and your ability to impress, but also how to become more persuasive, better at sales and more effective in any kind of argument or debate. And from there, you’ll have the world eating out of your hands. Are you ready? Chapter 2: Impressing Being likeable and attractive is a difficult and complicated process. These are subjective terms and things that will of course be different for everyone. So, let’s start with something that’s a little more quantifiable and repeatable: impressiveness. How do you make sure that when someone has spent time interacting with you, they come away thinking that you are an impressive and capable individual? This is an important trait to chase after, because if you are considered impressive, it means that they’ll be more likely to listen to your point of view, more likely to want to work with you and generally more likely to take you seriously. The Cardinal Rule of Impressiveness Before we dive in any further, let’s start with a signal ‘cardinal rule’ of impressing people. That is not to try to impress people, or at least to make it appear as though you aren’t trying. Here is how it goes: when you try to impress someone, it sends a message that you want their approval. That in turn sends a signal that they are higher than you on the food chain. If you are trying to impress them, then you must think they are more important or more impressive than you are. And if you think that (or appear to), then they will think that too! The other problem with trying to actively impress a person is that it then creates an ulterior motive for what you say and do. In other words, anything you subsequently say will now risk appearing to have been crafted to impress. Are you really a poet or are you just playing that up seeing as the person already knows you want to impress them? At the worst end of this, trying to impress people makes you come across as though you lack self-awareness. The belief that you can easily fool someone into being impressed with you and that they won’t see through your attempts to wow them often does little other than to demonstrate a lack of understanding of how you are coming across! So, this is rule 101. If you want to be more impressive you become indifferent and you act like yourself. You don’t actively seek to brag or to work your accomplishments into conversation. By appearing like you aren’t desperate to impress someone, you send the message that you don’t need their approval, which is instantly more impressive and attractive.

Table of Contents Introduction .....6 1. Provide Online Training .....7 Decide on the Format of your Course ..... 7 Anyone can Create a Good Online Training Course . 8 Make an Assessment of your Current Skills . 8 The Sky is the Limit with Online Training ... 9 2. Provide Freelance Services .....11 Choose your Freelancing Services .. 11 Customer Service is everything . 12 Research your Pricing ... 13 3. Create “How To” Videos ..15 What Videos will you create? ... 15 Creating High-Quality How-To Videos 16 Monetizing your How-To Videos ... 18 You can make a lot of Money with How-To Videos .... 19 4. Become an Affiliate Marketer 20 Decide on the Affiliate Offers to Promote .. 20 Affiliate Networks ... 22 Using Paid Traffic for Affiliate Offers .. 23 5. Become a Merchandise Seller .24 You Focus on the Design .... 24 You do not have to be a Designer ... 25 6. Use the Dropshipping Model ..26 Decide on your Niche .... 26 Find the Right Company and Market your Business .... 27 7. Become Self-Publisher 29 Decide on the Books that you want to Publish .. 29 Writing your Books . 30 Market your Books .. 31 Conclusion ....33 Essential Resources ...34 11 Best Side Hustles To Make an Extra $1,000 Monthly .. 34 The Ultimate Guide to Freelancing 34 The Ultimate Guide to Affiliate Marketing ..... 34 The Complete Guide to YouTube Marketing in 2022 . 35 Sample Content Preview Decide on the Format of your Course We would recommend that you provide your online training courses in video format but you can also include text-based resources such as PDF documents, spreadsheets, slide presentations and more. Find out what your market wants before deciding on the format of your training. You can research existing courses in your niche to see how they present their training. Right now, there are people earning huge amounts of money by providing online training. They provide courses that show people how to learn a new skill or solve a specific problem. Think about it – you create your training course once and you sell it over and over to people that want it. Anyone can Create a Good Online Training Course You may be thinking that you do not have the knowledge, skills or experience to create a quality online training course. But this is not the case. There are people looking to learn all kinds of things online and all you need to do is to learn more than they do and you can create a course. The online course that you create does not have to be very extensive. Less is often more with online training as people do not want to spend too much time learning. You could develop a basic course and then more advanced courses to make even more money. Knowing what your target audience wants is the secret to success. In every niche, there are problems that people have and you can identify these and solve them with your online training. Do your research and uncover these pain points. Then create your courses around them. Make an Assessment of your Current Skills The first step to creating successful online training courses is to make an assessment of the skills that you currently have. Identify your interests as well as it will be a lot easier for you to create a course around something that you are interested in. You want to come up with a list of possibilities and then choose the best one to get started. Perhaps you have some experience of digital marketing and generating traffic to a website for example. Or maybe you are an accountant and can teach people valuable business accounting skills? There is value in these skills and many others. If you don’t think that you have valuable skills and experience to offer then you can learn anew skill, master it, and then create a course around it. The most important thing is that you create courses that people want. The Sky is the Limit with Online Training The provision of online training has the potential to make you a lot of money and can be one of the most profitable side hustles around. There are many options for you to take this further to make more money. For example, you could decide to provide personal one-on-one coaching to your students. You can charge a lot more money for this. If your online training is high-quality (which it needs to be) and people perceive you to be an expert, some of them will want more from you and will be willing to pay for it. If you like the online coaching idea then you could offer your students a 30 day or 60 day series of calls. Another idea is to create a membership website where your students pay you a monthly subscription for additional training and resources. 2. Provide Freelance Services When you offer freelance services, you should be able to make good money without having to spend a lot of time. All you need to do is to decide what services you want to offer, decide what you will charge for your services and then only accept the number of gigs that you have time to complete comfortably. There are many different freelancing services that you can provide. Your aim is to develop a client base who will come back to you with more work on a regular basis. Today, there are several freelancing websites where you can find freelancing work. Fiverr.com is a very popular “gigbased” site where you can advertise your services for free. If you prefer to respond to project requests from clients then you can join a website like Freelancer.com.

Table of Contents Introduction: Why Self-Confidence Changes Everything .............. 5 No, Really ........... 6 Chapter 1: Defining Confidence ............... 12 The Subtle Difference 14 Be Kind, Be Yourself .. 16 Chapter 2: The Decisive Action-Taker ................... 20 Overcoming Risk Aversion ........ 21 Social Pressure and Diffusion of Responsibility ............ 24 Chapter 3: Overcoming Social Anxiety – Be Socially Bulletproof .......... 26 Where Does Social Anxiety Come From? ............ 27 How to Overcome This ................. 28 A Brief Primer on CBT ............ 29 Cognitive Restructuring ......... 31 Chapter 4: Social Nootropics .. 34 Social Nootropics That Work and That Don‘t ..... 35 Chapter 5: Combating Chronic Low-Esteem ... 38 Chapter 6: Knowing Your Mission ......... 43 Charisma .......... 44 Being in Flow 45 Chapter 7: The Confidence of Success ................ 47 Rock Solid Confidence in Your Pursuits ................. 48 The Law of Attraction . 49 Chapter 8: Fit, Strong and Stylish .......... 51 Style for Men and Women ......... 52 Physique ........... 54 Chapter 9: The Most Powerful Tool: Meditation ............... 57 How to Get Started With Meditation....... 58 Chapter 10: Putting it All Together: How to be Magnetic ............ 60 Conclusion: Confidence Checklist ........ 62 Sample Content Preview ostracized and left out in the cold would end up dying out as a result of less access to food and resources and less protection from predators. So maybe Uncle Jimmy died out because he was unsocial and he got evicted from his group. Survival at least partly comes down to a popularity contest. Think of it a little bit like Big Brother! But social success is not just a binary matter. It is not a case of being accepted into the group or not being accepted. It‘s also true that you can exist within that group at different levels. So, you have your alphas and your queens. These are the individuals that rise to the top of the ladder and which command the most respect. They are generally physically more intimidating, they are generally more intelligent and they are generally ‗wealthier in terms of what they have access to. These alphas get their choice of mate, they get first pickings when it comes to food and they get to sleep on the most comfortable pile of hay in the cave. Point is, that being alpha means you are more likely than anyone else to survive and to thrive even more so. If you are an omega, if you are the jester of the group, then you don‘t get fed as well and you become much more likely to get killed when you go out hunting and gathering. So, how do you ensure that this doesn‘t happen to you? What‘s more, is that the alpha of the group or those that are higher up in the pecking order, will get access to the best mates. And I am talking strictly objectively here. These are the best mates in terms of their genetic potential (which, by the way, is how we decide who we find most attractive). If you are an alpha male, then you can offer better genetics, more resources and more safety for your offspring. And this is why women find you more attractive. Likewise, if you are the alpha female, the same thing goes. You are the envy of every man, and this sends out a powerful social signal that lets you have your pick of the men. And guess what? Nothing has changed. We might consider ourselves to be more civilized and advanced today. But the reality is that we are still operating by precisely the same rules. Women find men attractive who are: Physically strong (good genetic material, good protection) Funny (intelligent – good genetic material, socially in-tune) Intelligent (good genetic material) Stylish (wealthy and socially in-tune, good social standing) Wealth (good protection/provisions) Masculine (good genetic material, good protection) Kind, generous (socially in-tune, good social standing) Men find women attractive who are: Physically attractive (good genetic material) Conventionally attractive (social signal that they are ‗in-demand‘) Funny (intelligent – good genetic material, socially in-tune) Stylish (wealthy and socially in-tune, good social standing) Well presented (this is a trick that enhances their apparent genetic material) Kind, generous (socially in-tune, good social standing) As you can see, all of the traits that we look for in a partner ultimately boil down to directly enhancing the strength and resources of ourselves and our offspring, while also climbing the social ranks in order to ensure better access to resources in both cases. And the same thing even happens when we choose friends. We are naturally drawn to people who are generous and friendly because they can help to provide us with more resources. And at the same time, we are also drawn to people who are alphas – because by associating ourselves with those people, we can thereby raise our own social status and thus our own access to mates and resources.

Sample Content Preview Why We Need To Focus Being in focus is a purposeful direction and control of our awareness to the present moment, where it is most needed. Never has this been more important than today, when there is such an abundance of ready distractions competing for our attention. So many of us feel anxious if we aren’t checking Facebook updates, Twitter notifications and emails every few minutes. Unfortunately, this has turned into a chosen lifestyle for many. Our smartphone has become our lifeline. We’re on the phone while driving and posting on Instagram while grabbing a meal. Instead of focusing on what we are doing, we take pride in “multitasking.” The problem with multitasking is that it doesn’t allow us to do more, it merely dilutes and diminishes what we are already doing. The good news is, our brain, like our body, can be enhanced and developed. And like our bodies, this takes patience, time and effort. It won’t happen overnight, but it will happen. Building our muscles is the results of daily habits, and the brain is a muscle. We can train ourselves to improve our focusing power and perform better until it becomes natural and second nature. The better we become at focusing, the better we are able to control our thoughts and our actions. Does mental chaos seem natural to you, like a car battling heavy traffic every day? Do you wonder how some people manage to get more done and do it quicker and better? These people face the same focusing obstacles we all do. Everyone does. They have merely trained themselves to overcome it instead of remaining a victim to information and anxiety overload. Computers allow information to be processed at a speed that would have been unimaginable just decades ago. They have changed our lives. Unfortunately, our brains are still working at the same pace. That’s why we are suffering from circuit overload. In effect, some of us exist in a perpetual mental traffic jam. The more information we have, the harder we are forced to work. Some days, it can seem that we are controlled by our computers and social media instead of us controlling them. While we are constantly being interrupted by emails, tweets, texts and coworkers in the next cubicle, our own mind can add to the dissonance as we try to focus on our work while our brain keeps replaying some painful past incident and other thoughts irrelevant to the present. It’s time we set sound mental boundaries. We’ve allowed our brain to run amok, and it’s time to take back control. Sometimes, taking control of our mental focus is a simple as learning to say no. There are a lot of demands on our time. We are led to believe that doing more is the road to success, when in reality, it can lead to unfocused confusion. We need to actively and carefully choose on what we concentrate. A lot of times that means doing less, but doing it better. If you’re worried about paying the bills and an important report is due at work, you cannot focus on both and give the problems equal attention. If a loved one is facing serious health issues, and your thoughts are on getting a new job, you need to choose what is more important. Making these critical choices starts with awareness. It’s easy to push negative thoughts and emotions away and pretend they don’t exist. But those thoughts will remain in your brain, creating havoc with your ability to concentrate. The easiest way to handle these choices is by acknowledging them and saying, “I will think about this matter later and focus on what’s really important now.” This is setting a conscious boundary in your mind. The problem still exists, but by making a choice, it no longer serves as a distraction. Practicing mindfulness, as discussed in the following chapter, is a great help in accomplishing this. Not all focusing problems are that clear. Every day, we face dozens, if not hundreds of distractions. At the office, we may consider it necessary to check email every half hour, talk to anyone who comes into our office, and agree to take on any task we are given. Business seems to demand multitasking in order to achieve greater productivity. In reality, we are still doing one task at a time, but are shifting back and forth and devoting less attention to all tasks. We are focusing less, when we should be focusing better. Multitasking is one of the major thieves of concentration power. Bouncing from one task to another makes us less efficient and robs us of needed energy. You may think you’re being productive by checking your email while calling a client, but in fact, you aren’t focused on either task and are being less effective than you could be. Get into the habit of listing your priorities and sticking to them, although flexibility will be necessary at times. A daily to-do list can help you sharpen your focus. Interruptions will still occur, but you can minimize their negative effect. Our brain is genetically geared to concentrate on one thing at a time. That is how we function best. Multitasking actually slows down our thinking and decision-making ability. Consider that every task, no matter how unimportant, deserves your full attention. In the end, this mindset will help you accomplish more.

Sample Content Preview The first and most important thing to do, is to write fantastic content, to post consistently and to have a unique and interesting thing to say every time you do. Have a strong brand, a strong mission statement and a clear target audience. All these things will help you to build fans. And fans are the most reliable source of income possible for your site. The reason for that is that fans will come to your site directly and not via Google. You want traffic from people who simply ‘check in’ on your site every now and then to see what you’ve uploaded lately. Most of us will have a few sites we do this with. If you can create that kind of loyalty, then you can survive a Google-pocalypse. Not only that, but you can sell many more products because you have the trust of the audience and they see you as an authority. Likewise, you should build your following on social media. Now, a lot of people just don’t know how to use social media. The key is to make sure that you are providing value. You’ll do this very often by sharing links to interesting and useful pages and by sharing stories and news. You can also upload pictures though, or update your status with interesting points. But the key point is to be very consistent and regular. Check out Facebook Page like IFL Science. They post multiple times a day in order to get their content seen by enough of their audience (only around 10% of your followers will see each of your posts). That ensures growth, because many of those followers will click ‘like’ or they will click ‘share’ or they will comment. This then encourages further growth. The advantage IFL Science has here is that it has a full time team of writers churning out tons of content. The way you can at least slightly even the odds is to consider re-sharing your older content. Don’t just ignore those old posts – they still have value and many of your followers won’t have seen them! Another tip is to build a mailing list. A mailing list is another direct form of communication between you and your audience and it is particularly personal and great for engagement. Add a form to your website using an autoresponder, and then send your emails out on a regular basis informing your visitors about what’s next for your business. Ask them to respond and then respond to what they say back! This is one of the best ways to keep a conversation going and to get them to engage with you and to become fans rather than simply subscribers. You can use an incentive (such as a free ebook) to bring more people to your website, but be cautious about this – when you do that, you will risk creating a list full of people who just want a free book! Better yet is to make sure that the mailing list itself is the incentive. Talk about it in your posts – discuss how your VIPs got some advance information. Talk about the great extra tip you’ll be sharing in your next newsletter. Likewise, on your ‘squeeze page’ (a single page dedicated to encouraging people to sign up), talk about how your audience will be getting fantastic quality information completely for free, all beautifully formatted. If you can do all these things, then you will gradually end your reliance on Google and create multiple income streams for your traffic. Diversifying in this way has all kinds of benefits because now you are much more resilient. And of course there’s nothing to stop you from having multiple Facebook pages that all promote the same brand or the same website. If you have a web page about fitness, then you could have Facebook page on healthy eating, on weight lifting on running… and all of them could share links to your site. Better yet, why not create multiple sites and multiple brands? This is the strategy that Richard Branson used to make sure that Virgin as a brand could never be felled in a single go.

Table of Contents Chapter 1: Why Content Marketing Matters .... 4 What is Content Marketing? ... 4 Chapter 2: Why Content Marketing is Crucial for Selling ...... 7 How Content Marketing Creates Fans and Buyers .... 8 An Example: Thai Lopez ... 10 Chapter 3: The Logistics and the Numbers ... 13 Types of Content Marketing .. 13 Frequency, Length and More Factors . 15 Chapter 4: Creating the Best Content .... 19 How to Write Good – The Anatomy of a Great Blog Post 19 Why Infographics Are Fantastic for Internet Marketers ... 23 Why Your Brand is Crucial for Your Content ..... 24 Chapter 5: Marketing Your Content . 26 Your Articles As Products - How You Should Really be Selling Your Site Content ... 26 Guest Posting .. 31 Chapter 6: Getting More Content .... 35 How to Get Your Visitors to Write Your Content For You 36 Your Guide to Fast and Effective Content Curation . 38 Chapter 7: Tools and Resources for Your Content Marketing ... 40 Chapter 8: Closing Words on Content Marketing – More Reasons it’s Perfect for Your Marketing Strategy ..... 43 There’s No Time Like the Present ... 46 Sample Content Preview What’s more, is that you need to know where content marketing is heading in the near future and how you can ensure that the work you put in now keeps on paying dividends long into the future. For all that and more, keep reading. What you will learn in this book is how content marketing works, why it is crucial for your business and how to harness it in a way that completely transforms your success. You’ll receive a completely Content Marketing Champion that you can adapt to your own brand and that you can use to build immense authority and a huge list of readers. Once you can fully utilize this key aspect of your marketing, you’ll find that it helps you to create something that is much bigger than a simple brand. You become a movement. And that’s how you achieve the maximum measure of success. What is Content Marketing? Before we dive in any further, it of course makes sense to simply ask ourselves: what is content marketing? There’s a chance you know the term already but I ask that you bear with me in case there are aspects of the definition that you have missed out. At its most basic, content marketing is the process of using content in order to market a website. This means that you could consider SEO to be a form of content marketing – in as much as you are creating content that Google will be able to index. This way, your content is making your site easier to find and thus it is a form of marketing. Content marketing can also be seen as a crucial aspect of social media marketing. Most social media marketing strategies involve sharing posts and links on Facebook, Twitter and Instagram and very often these will include content that is on the brand’s own website. Take a look at the highly popular Facebook Page IFL Science. This page mainly posts science news by sharing blog posts from its own site. This ensures that liking the page provides readers with a constant stream of interesting information and it helps to gain more likes as a result. But the objective of content marketing goes beyond simply getting people to your website. All these uses for content demonstrate one key fact: the internet runs on content. The reason that people search for topics on Google is because they are looking for either information or entertaining. Both those things are examples of content. By filling your site with great posts, you are giving people a reason to like your Facebook page. What’s more, is that you are giving Google a reason to add you to its search results. Google wants to pair its visitors with the top sites and resources on the web. In doing so, that is how it is able to provide value and that is what will keep people coming back. But if your site is filled with great content, then you are also giving people a good reason to come to your site directly. In other words, content marketing that is good enough will eventually cut out the middle man. Content marketing that is good enough will encourage visitors to bookmark your site and to visit it regularly as part of their routine in order to see what new posts you’ve uploaded and what more they can learn. In other words, you are filling your site with value. Once someone is visiting your site directly and without being encouraged to do so by an advert or by Google, then they have evolved beyond being a simple visitor. Now they are a fan. They are actively choosing to engage with your brand, so they must really like the type of content you provide, your style of writing or the topic that you cover. This takes your site to a whole different level and that’s not even the whole story… Chapter 2: Why Content Marketing is Crucial for Selling Content marketing doesn’t only ensure greater loyalty and give you a big audience to sell to though: it also gives you more impact and authority. Think about your favorite celebrity. Someone that you really look up to, whose work you admire and who you think has got their life up together. Imagine if they recommended a certain item of clothing, or a certain health supplement. Would you be more likely to buy it? The answer for the general population is a resounding yes. This is why the shoe that Under Armor designed with huge online influencer Dwayne Johnson was the fastest selling of 2017. The shoe: The Rock Delta, had the considerable advantage of being recommended by someone with a huge audience and a huge amount of authority and trust within that community. The objective of content marketing is essentially to build that kind of trust and authority directly. Instead of working with an authority, you are going to become that authority.

Sample Content Preview Chocolate bar? Put it down, mom, please. Chocolate fountain? Oh, please, stop it. I‟m leaving the party now. Did you see the pattern from the examples above? Knowing that chocolate is your weakness will allow you to stay away from all kinds of chocolate at all costs. You can even tell yourself you fear chocolate. Now about fears, there are many kinds of fears. But on the subject of success, the 2 most common fears are fear of failure and fear of success. If you fear either (or both!), then you need to find a way to overcome and conquer it. It‟s going to be difficult for you to succeed in anything if these two fears are crippling and weighing you down! Technique #2: Avoid All Forms Of Temptation Temptations can come in all forms and sizes. You may not recognize it immediately but if you know your weaknesses and your fears, then it will be easier for you to spot temptation. I can‟t possibly list down all kinds of temptations simply because what may be a temptation for you may not be tempting to another person. There is, however, a general consensus that there are 3 common temptations that tempt and distract a great majority of the population. The first is food. In the previous section, I talked about chocolate. But obviously, there are many kinds of food. For instance, pizza, pastries, cookies, cakes, French fries, potato chips, and other unhealthy foods, could be your Achilles‟ heel. Find a way to avoid these as much as possible so you don‟t get tempted to take a bite. The second is time. If you don‟t manage your time properly (preferably before you start your day), you may end up procrastinating. A highly effective method used by productive individuals is the Pomodoro method. Following this method, you‟ll need to work intensely on a specific task for say, 25 minutes, then take a 5-minute break. Just repeat this simple process until you finish your task. This technique will help you overcome procrastination as well as improve your focus and concentration. The third common temptation is money. A lot of people have problems with money management. For one, having access to a credit card is so easy and people somehow think they can just buy whatever they want simply because they have a card! One popular way to overcome this is by strictly following a shopping or grocery list. This means if an item is not on the list, you don‟t buy it. It‟s as simple as that. Technique #3: Make Yourself Accountable Accountability is another important aspect of self-discipline as it makes you more responsible and more likely to follow through with tasks you‟ve set yourself to accomplish. There are two ways to make yourself accountable. The first one is self-accountability and the second one is accountability to others. Some people find it easier to make themselves accountable to other people so they‟d find someone they can trust who‟ll push them forward when they get lazy or demotivated, but they don‟t practice self-accountability. For best results, however, the best solution would actually be a combination of these two forms of accountability. With self-accountability, you tend to keep an eye on yourself and the things you‟re doing. Keeping a journal is the best way to track your actions through the day and if you really, really follow this system, you‟re going to think twice before you do anything rash or stupid. Why? Because it‟s going to go in the journal (you don‟t want to cheat on yourself now), you‟ll see it later and you‟ll be so disappointed in yourself. If your accountability partner found out about your stupid mistakes, then you‟d probably get an earful too and maybe even get a kick on your behind. If you hate disappointing yourself and others, then being accountable will surely keep you in line. Technique #4: Rewards And Punishment An effective rewards and punishment system would have you doing your best in every task you‟ve set out to do. It would have you so motivated that failing would simply not be an option for you. You know the kind of rewards you‟d like to have that would motivate you so bad so make sure you add those to your system. On the other hand, you also know the kind of punishments you‟d like to avoid at all cost which would really help drive you towards achieving your rewards! When setting up your system, you first have to identify what milestones will be rewarded and which milestones won‟t (this could be smaller milestones leading up to an important milestone). Then identify which milestones need to be achieved in the near-term, medium-term and long-term. Once you‟ve organized and categorized your milestones and the associated rewards and punishments, print it out and put it in a place where you‟ll see it frequently.

Sample Content Preview You’re all excited about this niche that you came up with. You think that this niche is completely new or you think that everybody and their dog would love this niche. Whatever the case may be, you put up a mailing list targeting that niche, and nothing happens. You put up a nice squeeze page. You’ve set up amazing updates. You’ve even pumped tons of traffic. You’ve even paid for lots of traffic to that list. For the life of you, nothing happens. Let me clue you in on one central fact: Just because a list niche is hot doesn’t mean it is. The old idea of “build it and they will come” is a surefire way for a list to fail. It doesn’t matter how many bells and whistles you pack into your list business, you’re not going to make it. I’m sure you’ve come across squeeze pages with all sorts of technology packed into it. I am of course talking about the scrolling videos, the text that seems to read your mind. I’m also referring to squeeze pages promoted by ads that seem to follow you on Facebook. Have you ever had the experience of visiting a website not buying anything and then going on Facebook to see ads for that site? This is all amazing technology. There’s definitely a lot of sales potential here. You pack all of this into your squeeze page, your sales funnel and your content. Unfortunately, after a tremendous of time, effort, energy and money, very few people sign up. You can’t, for the life of you, figure out what went wrong. Everything looks right. The squeeze page looks extremely professional. All the technology is working. What happened? Fact: Squeeze page flash does not necessarily mean it will vacuum up subscribers. Just because it looks good to you and it has the right technology doesn’t automatically mean people would sign up. People still need to be sold. They still need to be persuaded. You still have to answer that classic question every single one of us constantly asks: “What’s in it for me?” This is a very common problem. A lot of marketers think that they just need to tap into the right traffic base, pump that traffic to their squeeze page and they will laugh all the way to the bank. As you can well imagine this hardly happens. One of the biggest problems is the definition of “the right traffic”. I’m willing to bet that if you ask the average, run-off-the-mill online marketer what “the right traffic” really is, they would tell you that it’s all about cheap paid traffic. This is a serious problem. Just because you can access cheap Facebook traffic doesn’t necessarily that traffic will convert. There are several steps missing in this logic. Unfortunately, too many would-be list marketing millionaires put up squeeze page after squeeze page, and blast these with traffic only to end up with a financial catastrophe. I’m not going to mince words here. If you’ve just put up a squeeze page that is untried, untested and unproven and pour expensive paid traffic on it, you are wasting your time. Seriously. What does “expensive” mean? Anything that you paid money for. Seriously. Even if you can get traffic at one cent a click, that is still one-cent-a-click too expensive. You’re doing it wrong. You need to take a few steps back. A lot of list marketers get really excited the moment they check their e-mail service statistics page. They get pumped up that a huge number of people are signing up to their list. What if I told you even a list of one million people is not guaranteed to put extra dollars in your bank account? I know that sounds crazy but this happens all the time. This is not an outlier. This is not a one-off thing. This happens all the time to list marketers from all four corners of the globe. They all share the same problem. They focus on volume. I’m telling you if you say the wildest claims to a wide range of people, you are probably going to get a lot of those people to click on your link or enter their e-mail address into your mailing list form. However, that doesn’t necessarily mean that they would actually be interested in the e-mails you are sending. Sadly, too many list marketers have completely missed the memo on this central fact. They focus so much on volume that they end up compiling a massive list of people who really have no clue on what the mailing list’s updates are all about. Put simply, they attracted the wrong people to their list. Depending on your list marketing software, this can actually put you in the poor house.

Sample Content Preview Technique #1: Set a bid cap Setting a bid cap is important if you want to control how much you want to pay for each bid or per action that your target audience does. If you have a specific budget in mind, and you already have an ideal cost per acquisition or per action, then you can set that as your bid cap. Here’s an example: You have a daily budget of $10, and your campaign objective is to get people to click on your ad and go to your website. The landing page on your website is selling a $50 item where you make a $25 profit per item. You know that based on past customer behavior on your website, you get on average a 10 percent conversion rate which is pretty good because it means 1 out of 10 people who go on your site buys that product. With such a profit margin, you’re willing to pay $0.50 per click. So you set that as your bid cap. Facebook will then charge your account a maximum of $0.50 every time someone clicks on your ad. With a $10 budget, you can have at least 20 clickthroughs to your website. This means that with your product’s 10% conversion rate, you’re probably going to make 1-2 sales ($25 to $50 profit) per $10 ad spend. Knowing the math behind your ad campaigns will help you optimize your ad budget be it on the campaign level, ad set level, or ad level. Technique #2: Get more people to engage with your advert Getting people to engage with your ad is probably one of the best ways to minimize your ad costs. However, this is easier said than done. We all would want to get the highest possible conversion rates and have everyone we target to look at our ad. But obviously, this doesn’t happen in real life. People go on Facebook to socialize with their family and friends. They don’t go on Facebook to look at adverts! To get people to pay attention to your ad, you have to get creative and think outside the box. Ask yourself if you were your target audience, would you stop scrolling your news feed to look at your advert? Be objective and don’t let your bias come into play. If you answered, yes, then your ad may be good enough. If you answered no, then you’d have to go back to the drawing board and start again. Alternatively, if you work alone, you can ask somebody else’s opinion on what might work. If you work in a team environment, then that’s better because two or more heads are better than one, so to speak. Brainstorm on ways you can possibly catch your audience’s attention. Write everything down and plan how your ideas are going to translate to Facebook ads. It’s important you do this because when more people engage with your ads, it sends a message to Facebook that people are finding your ad to be valuable, and will thus reward you with lower ad costs. Technique #3: Give away valuable free stuff In connection with technique #2, when you think outside the box, think about giving away valuable freebies to your target audience. People love free stuff, plain and simple. When they think they’re getting something valuable for free, they’re going to love you for it! But what kind of free stuff can you give away to get people to engage and click on your ads? There are actually many kinds of free stuff you can give away to your audience. Depending on your industry, your audience may be encouraged to engage with your advert if you give them a very valuable eBook that addresses their pain points, a short but comprehensive email course, a free sample of your product, a free trial, a discount code, and so much more. To know what will work best with your audience, you have to know who your audience is first. For instance, if you know the majority of your past customers are mothers of 1-2-year-old boys, then you have to think of something that will get the attention of these mothers. If you’re selling baby stuff or mommy stuff, then maybe consider giving away a free course on how to potty train toddlers or maybe how to lose postpartum weight. This will depend on your product of course. Your free stuff has to relate to the product you’re selling. Whatever item or service you choose to give away for free, make it as irresistible as possible. You can also try putting in some scarcity in your ad. Don’t be afraid to tell your audience your freebie is only going to be up for a limited time or to a limited number of people. Try this technique and watch your engagement go up and your ad costs come plummeting down!

Sample Content Preview The great thing with selling your own course and info products is that you can set your own price. Unlike affiliate marketing where your commissions are capped at a certain percentage, selling your own products allows you to put your own price tag! If you think your course is worth $197, then set that price. If you think $17 is a suitable price, then by all means choose that price. For best results, however, you should, of course, do your own research to find the best price for the product you’re offering. Look at what similar products in the same niche are priced at. Check out what your competitors’ prices are and go from there. To boost sales, you may want to consider creating an affiliate program so other people can help promote your product. If you offer your affiliates a good share of the profits, you’d have plenty of applicants knocking at your virtual door. While you may think it’s not such a good idea to share your hard-earned profits with other people, just think of it as hiring salespeople to promote your product for you. You do still get to keep a certain amount for every sale your affiliates make, so it’s still a win-win situation for everyone! 3) 3. eCommerce Store eCommerce has been all the rage these days. Probably the most popular eCommerce stores you see are those businesses that promote their products on Facebook and Instagram! You’ll see plenty of these businesses advertising their wares and services on your newsfeed. With eCommerce, you can basically sell anything you want. You can sell your own products and services, you can sell affiliate products, you can do dropshipping, and so much more. Your options include selling things from your own website or using a third party platform like Shopify to simplify the business side of things. You can have a brick and mortar shop, but also sell your products on your own website, or even list it on eBay and Craigslist. The possibilities for eCommerce are nearly endless. A great advantage of eCommerce is that your business is open 24/7 and you can sell to anyone in the world, if you so choose. If you’re selling physical products, you’d have to factor in shipping costs and delivery times to your price. But for digital products, eCommerce provides a platform where vendors get paid instantly, and buyers get access to their purchase in mere seconds. eCommerce businesses are also much easier to scale than brick and mortar businesses. With eCommerce, you can simply add your products to another platform or duplicate your current website, and you’d have a new income stream on your hands. While eCommerce is a great source of online revenue, not all eCommerce businesses provide passive income. In fact, for most stores you’d need someone to handle the orders, ship products (if you’re not dropshipping), provide customer support, and so much more. However, once you reach a certain level of success, you can pretty much build a team to work on your business and just manage it from afar! You can train your staff to handle all aspects of your business – from sourcing products to fulfillment to customer service – everything really. If you take good care of your employees, they’ll take good care of your business. Once your team gets the hang of your business, they’ll work like a well-oiled machine providing you with a hands-free passive income stream! 4) 4. Service Providers For this type of business model, you can literally earn passive income from any type of service. How? By outsourcing the work! This means you’d only need to find clients, customers or buyers, and you let someone else do the job for you. While this may not sound like a passive business model, hear me out. Check out this example: For instance, if you have an agency selling writing or designing services, you can set up a website with your portfolio on it and promote it to the world. When people buy your services, you hire out the work to a freelancer. Alternatively, you can sign up on freelancer marketplaces, bid on jobs, and when you win a project, you hire another freelancer to do the work for you at a much cheaper rate. Do you see the possibilities? You can have any number of clients and not worry about not fulfilling any of the work because all you do is just hire someone else to do the actual job. You simply pocket the difference between the amount your client pays you and the amount you pay your contractor!