Imers Toolkit MRR Ebook

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Table of Contents

Chapter 1: Introduction . 3
Chapter 2: What Makes the Web Go Around …. 6
Better Than Google AdSense . 8
Chapter 3: How to Do It (Internet Marketing) .. 11
Search Engine Optimization .. 11
More Marketing Strategies: SMO and More 15
Chapter 4: The Power of Great Content ……….. 17
How to Write for the Web …. 19
The Power of Persuasive Writing …… 21
Chapter 5: Branding Done Right ……….. 24
Chapter 6: Building a Website .. 27
Building a Website in a Day .. 28
Chapter 7: Creating Logos and More Graphic Design … 31
Good Logo Design ….. 32
The Tools ……. 33
Chapter 8: Photography, An Underrated Web Skill …… 36
The Laws of Great Photography ……. 37
Chapter 9: Video ……….. 40
Filming ……….. 41
Editing ……….. 42
Chapter 10: Developing Your Skills Further …… 44

Sample Content Preview

When I tell people that I work online, the reaction I very often get is bafflement. Countless people have admitted to me at one point or another that they have no idea what I do for a living. In fact, my grandma once made me promise to her that ‘whatever I did’ was not illegal!

When I left university and started working for myself, everyone expected me to fail. They all asked ‘when are you going to get a ‘proper job’?

A little offensive? Sure. But it’s understandable.

After all, it’s not at all obvious from an outsider’s perspective how money gets made on the web. How can you earn money online while sitting at home?

How do websites earn money even if no products actually change hands?

This is the part some of you will already know, but it bears repeating for those that don’t.

Essentially then, money is made online thanks to views.

The more people view a website or an article, the more opportunity there is to make money. And this is possible partly thanks to advertising and partly thanks to sales.

If you have a website that is getting several hundred thousand views per day, then you will have the option of placing Google Ads on it. These are adverts that are automatically generated by Google’s partners and which you will then place on your website. Each time the ad is clicked, Google earns some money and a portion of that revenue is split with you.

While this might sound strange, the reality is that those people are likely going to head to that other website and then spend more money. For instance, if an insurance company is paying for clicks on your website, chances are that the visitors it gains from this will buy at least some insurance and thus they’ll earn more money than they spend in the long term.

And don’t get it twisted: you’ll only earn a few cents per click in most cases so you really do need hundreds of thousands of views for a website to be profitable through this process alone.

If you’re still struggling to get your head around this, then the best comparison to make is with free papers and magazines that you might have seen being handed outside your local train station. Those free magazines cost money to print and they’re being given away!

But the customer in this case is not the person reading the magazine. The customer is the advertiser and the magazine has value to the advertiser because it has such a wide exposure. The more eyeballs see that paper or magazine, the more the advertiser can potentially stand to earn by placing their adverts there!

This is how a website works too.

Better Than Google AdSense

But don’t rely on Google Ads to make money from a website, because that puts you right at the bottom of the foodchain. Remember the advertisers are only willing to pay for clicks because they have more effective means of monetizing those visitors.

They are making more per visitor than they are paying Google.

And you’re only getting a small amount of that. So right now, you’re really not earning huge amounts of cash compared with what you could be earning.

So, another way you might monetize your website is by selling something. For many businesses, this is already ‘built-in’ as it were. If your website exists to support an existing pizzeria, hairdresser, massage salon or anything else, then you are ultimately going to be earning money from the visitors by promoting your brand and encouraging people to visit your store in person.

You can also set up a product or a service after the fact. In this case, your website might promote your SEO services (more on that in a moment), it might promote your digital ebook that you are selling, it might promote an online course, or it might even promote a physical product!

This way, you are now keeping 100% of the profit. Sure, you might have some overhead with printing costs and delivery, but you aren’t sharing your cash with anyone else.

Other Details

- 10 Articles (TXT)
- 1 Ebook (PDF), 45 Pages
- 8 Graphics (PNG)
- 1 Salespage (HTML)
- 5 Promotional Ad Materials (Emails)
- Cheat Sheet,Mindmap, Resource Report, Legal Page, Sales Video, Social Media Images
- Year Released/Circulated: 2022
- File Size: 91,070 KB

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