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Brew Your Own Beer
Australian RedBack
Category Wheat Beer
Recipe Type All Grain
7.75 lbs mix of 66% malted wheat extract and 33% barley
1 lbs crystal malt (steeped, removed before boil)
1 lbs amber unhopped dry malt extract
Hops
1.5 oz Kent Goldings hops (5.6% alpha) (60 minute
.5 oz Kent Goldings (10 minute boil)
.5 oz Kent Goldings (5 minute boil)
.5 oz Kent Goldings (in strainer, pour wort through)
Other
.5 oz Irish moss (15 minute boil)
.75 oz Burton water salts
Yeast 2 packs Doric ale yeast (started 2 hours prior to brew)
Procedure My primary ferment started in 1 hour and was surprisingly vigorous for 36 hours. It finished in 48 hours. It has been fermenting slowly for 5 days and now has stopped blowing CO2 through the airlock at any noticeable rate (less than 1 bubble every 3--4 minutes) I took a hydrometer reading last night and it read 1.018. This seems high for a F.G. in comparison to my other beers of the same approximate S.G.
The last 1/2 ounce of hops was put in a strainer in a funnel and wort strained through it on its way to the carboy, as described in Papazian. A blow-off tube was used.
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Welcome to the first Learn All About Sleep Disorders issue.
In each issue of Learn All About Sleep Disorders you will learn valuable information on how you can successfully identify and cope with different types of sleep disorders.
In this first issue which will go over some basic information about sleep disorders.
We all know that sleep is a precious necessity. Usually when we hear about sleeping disorders we associate it with people who sleepwalk or just can't sleep, which is known as insomnia. Sleeping disorders are becoming a very prominent issue in today's society.
Right now according to the website Wikipedia there are more than a dozen different common disorders ranging from teeth grinding to sleepwalking and that is just a small amount compare the wide range of more complicated sleep disorders that plague millions of people across the world.
Some of these problems are treatable and even preventable when monitored by a doctor or specialized health professional. Sleeping disorders can be extremely dangerous when they go undiagnosed. Many people who are suffering from this disorder are facing a lot of life threatening problems because having a sleeping disorder can disrupt your normal everyday life and effect your job, family and relationships.
This can easily overtake you if you're spending more time worrying about your condition than getting the correct amount of sleep. The problem with many people who are dealing with a sleeping disorder is that your' re not aware that it is a problem until they see it's affecting their job and everyday life. When you suffer with this condition, it can also develop clinical depression because you feel like you're not able to do any of the things you're used to doing once you've been diagnosed with a sleep disorder.
Table Of Contents
Testing and Tracking Your Business . . . . . . . . . . 5
Testing . . . . . . . . . . . . 5
Tracking . . . . . . . . . . . . 5
Never Do Business without a Tracking System . . . . . . . . . . 7
Evaluate Your Online Ad’s Response . . . . . . . . . . . . 9
CGI Scripts . . . . . . . . . . . . 10
Online Tracking Services . . . . . . . . . . . . 10
Ad Tracking Is Essential To Run A Successful Online Business . . . . . . . . . . . 12
Ad-Tracking: A Boon to
Web Business . . . . . . . . . . . . 14
Hit Counters . . . . . . . . . . . . 16
Conversion Tracking . . . . . . . . . . . . 17
Learn About Several Ad Tracking Software . . . . . . . . . . . 19
Ad Tracking and Budget . . . . . . . . . . . . 21
Use a first-rate Service - Don't Settle for a Freebie Ad Tracker ! . . . . . . . . . 21
Label Your Ad Trackers For Lightning Fast Reference ! . . . . . . . . 22
Use Ad Tracking to Rescue Your Ad Budget . . . . . . . . . . . . 22
How Can Ad Tracking Increase Your Profits . . . . . . . . . . . . 23
Which Publications Produce Profits? . . . . . . . . . . . . 23
Which Ads Produce Profits? . . . . . . . . . . . . 24
Double Your Online Income with Ad Tracking . . . . . . . . . . . 25
Using an Ad Tracker is the Key to an Affiliate Marketer . . . . . . . . . 26
The Benefits of Advertisement Tracking Services . . . . . . . . . 28
Adjust Your Marketing Strategy with the Help of Ad Metrics . . . . . . . . 30
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Testing and Tracking Your Business
Before you launch your first advertisement or campaign, before you address your first email, you need to find answers to two very important queries.
Who is your target market?
What makes them buy or sign up with an organization?
The fastest as well as least expensive method for you to find out your answer to these questions is through testing and tracking.
Testing
The intention behind testing is to increase the rate of response to your campaign or offer. For example, you could compose a sales letter and try out different headers for the advertisement. Often a good header can make all the impact that is needed.
Many marketers have had their sales raised by almost 200% just because they altered their headlines. Even if your product yields steady and profitable sales, you should always test and experiment. A slight change can alter your measures from steady to overflowing!
Tracking
You must always keep a record of whatever you do in your business, not only of your profit and expenses, but also your promotional and publicity campaigns.
Let us presume you are conducting the campaign for an E-zine advertisement. The most important information that you need to keep track of are:
· Where you placed the campaign including the name of the E-zine and the date the campaign was launched
· How many subscribers the E-zine has
· Your expenses
· The number of responses the advertisement brought— once you divide this into your cost you will know how much you paid for each reaction.
· The number of sign ups you have achieved as a result of your efforts
· Name, phone number and email address for the E-zine
· The URL of the advertisement you utilized. This terribly important if you promote more than one business
· Any comments or notes that catch your attention— you should retain them, they come in handy later.
· Headlines used in the advertisement
You could also keep trace of other more significant details depending on how thorough you are willing to be. The main thing is to study the numbers. Some ads may invoke great interest but if the interest does not extend to the product and no one buys it, then your profit is zero.
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Table of Contents
Introduction 3
Why Are We So Overweight? 5
Metabolism and Your Weight 7
Getting Into the Right Mindset 10
What about Those Diet Companies
and Fad Diets? 13
Getting Started 17
What to Eat 20
Forbidden Foods for Weight Loss 24
Grocery Shopping for Your Diet 28
Exercise and Weight Loss 30
One Exercise Routine 35
Toning Exercises 36
Exercises for Cellulite 37
Walking For Weight Loss 38
Other Forms of Exercise 39
Counting Calories 41
Yummy Recipes 45
Conclusion 60
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INTRODUCTION
Are you carrying a little extra weight around the middle? Maybe you’ve got more than just a little weight problem – maybe it’s a rather large one and you need to get rid of the fat for health reasons. Rest assured that you’re not alone!
Obesity in America is at an all-time high. One of out of every three Americans is obese – a number that has doubled in just ten years. This epidemic is growing out of control in other countries as well as fast food franchises open in China, Japan, Germany, and other industrialized nations.
When you are overweight, it’s a serious issue. Carrying extra weight can make you more susceptible to heart problems, diabetes, stroke, and various types of cancer. It can also affect your body image as well thus causing problems with your self-esteem.
You deserve to be healthier and take off some of that weight that is making you unhealthy. But what if you’re like me and love food so you hate the idea of having to eat rice cakes and alfalfa sprouts or starving yourself just to help the weight come off.
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Table of Contents
INTRODUCTION..........3
YOU ARE NOT ALONE!...............................5
IT’S TIME TO TAKE ACTION.....................11
‘THE CAREER’ VERSUS ‘THE JOB’..........13
KEEPING THE HOME FIRE BURNING......22
HOW IS YOUR SOCIAL LIFE?...................29
SETTING EXPECTATIONS........................32
SETTING GOALS......33
COMMUNICATION IS KEY.........................36
TIPPING THE SCALES...............................39
DEALING WITH STRESS...........................43
KEEPING IT FRESH AND FLEXIBLE.........48
SUMMARY.................50
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Introduction
“The trouble with the rat race is that, even if you win, you're still a rat” ~ Lily Tomlin ~
There was a time, in the not-so-distant past, when families were expected to give up everything in order to achieve the financial security they craved. Perhaps you remember those decades, perhaps you are too young to recall those times.
Those were the days when climbing the corporate ladder was a revered activity, and wives and children gazed fondly at pictures of the breadwinner in order to remember whether poor, exhausted Dad had blue eyes or brown.
Large companies moved employees from one city to another, like pawns on a chessboard and, if you had any hope of climbing the ladder toward upper management positions, you packed up the wife and kids and moved on from Chicago, to Boston, to New York, to Tokyo.
In the intervening years, the divorce rate climbed, fathers lost touch with their families and died of heart attacks and strokes at an alarming rate. When these men retired, they felt useless and unproductive.
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SECTION I: PRODUCE
Subject areas that always produce money
How does your business serve others?
How do you (or your product/service) contribute to the improvement of lives?
You have to look past the obvious.
For example, cosmetic companies don’t sell lipstick; they sell romance (and sex). They know women want to love and be loved. Lipstick is a device to attain it.
Historically (and most likely forever) people want:
* Security
* Sex
* Power
* Immortality
* Wealth
* Happiness
* Safety
* Health
* Recognition
* Love
How do you or your product/service deliver any of those essential needs?
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Table of Contents
Table of Contents . . . . . . . 3
Forum Marketing Online . . . . . . . . . . . . . . . 6
Why is Forum Marketing Effective? . . . . . . . . . . . . . . . . . 7
Getting Started with Forum Marketing . . . . . . . . . . . . . 9
Forum Marketing Etiquette . . . . . . . . . 11
Make Your Presence Felt through Forum Posting . . . . . . . . . . . 13
Regular Participation . . . . . . . . . . . . . . . . . . 13
Only Post High Quality Conten t . . 14
Forum Marketing Can Become an Addiction 15
Steps to Successful Forum Marketing . . . . . . . . . . . 16
Importance of Forum Based Market places . . . 18
Forum Based Market Places - It's More Than About Making Quick Money ! . . 18
Making Your Offer in a Forum Based Marketplace . . . . . . . . . . . . 20
Before You Post Your Offer . . . . . . . . . 22
Spend Time on the Forums. . . . . . . . . . . 22
You can utilize forums daily in various ways : . 22
Why Should Post an Offer in a Forum Market Place? . . . . . . . 24
Price testing . . . . . . . . . . . 24
To Develop Products and Improve on Them . . 24
Tips about Your Forum Based Market Place Offer . . . . . . . . . . . . 26
Management of Your Offer . . . . . . . . . 26
How Can You Leverage Your Business with a Forum Based Market Place Offer? 28
#1 - Thank Your Buyers . . . . . . . . . . . . . 28
#2 - Build Your Lis t . 28
#3 - Construct your Database Carefully . . . . . . . . . 29
#4 - Make an Offer with your Upsel l . . . . . . . . . . . . . . . 29
#5 - Please Follow up . . . . . . . . . . . . . . . . . 29
#6 - Bridge Your Way . . . . . . . . . . . . . . . . . 30
#7 – Testimonials . . . 30
#8 - Consolidate your Affiliate Army . . . . . . . . . . . . . . . 30
#9 - Locate Joint Venture Partners . . . . . . . . . . . . . . . . . 31
#10 - Get a Big Launch . . . . . . . . . . . . . . 31
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Forum Marketing Online
If you are serious about wanting to promote your website on the Internet, then going via forums available is the best option for you. These forums are easy to join and require no additional monetary deposit to be a member. Moreover, being a storehouse of information and accessible to anyone, these forums are an ideal way to go about advertising your web page.
These serve as social networking centers, where topics are discussed and information exchanged. Hence if one can search out a forum where discussions held are relevant to ones own product or field, then his chances of getting his website noticed and popularized would be more. So that should be the first step towards establishing your identity on the Internet. But remember as it is with all kinds of marketing…finesse is everything. Do not over do anything in your enthusiasm. It is best to act calm and not seem like you are desperate to market your product. Such over eagerness is often the most sure shot way of offending customer sensibility, leading to possible bans against your website with the allegation of spamming.
It is therefore better to leave frequent yet understated messages informing about what’s on offer or rather go to forums, which have questions put up regarding matters close to your product and then respond to them. So go and read the threads posted on the forum, figure out how best you can respond to queries and do that.
Table Of Contents
Entrepreneurship-an Insight . . . . . . . . . . . . 5
Becoming an Entrepreneur . . . . . . . . . . . . 7
Use Your Youth Advantage . . . . . . . . . . . . 9
Strategic Thinking for Young Business Men . . . . . . . . . . . 11
Create a Successful Small Business Marketing Plan in 7 Easy Steps . . . . . . . . . 13
The Main Factors of a Successful Venture . . . . . . . . . . 15
Ideas . . . . . . . . . . . . 15
Promotion . . . . . . . . . . . . 15
Operation efficiency . . . . . . . . . . . . 16
Business Start-up Mistakes . . . . . . . . . . . 17
What to produce? . . . . . . . . . . . . 17
How to produce? . . . . . . . . . . . . 17
How much to produce? . . . . . . . . . . . . 17
Entrepreneurship Myths . . . . . . . . . . . . 19
Ethics in Business . . . . . . . . . . . . 21
Communication Tips for Business Management . . . . . . . . . . . 23
Time Management for Business Owners . . . . . . . . . . . 25
Leadership Attributes for Business Success . . . . . . . . . . . 27
Estimate Your Start up Costs . . . . . . . . . . . . 29
Getting Investment Funding For Your Business . . . . . . . . . . 31
Brand Your Business . . . . . . . . . . . . 33
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Entrepreneurship-an Insight
Till now you have read some of the characteristics of entrepreneurship. “Practice makes perfect” is the motto about everything in life and especially if you are a business owner. Bookish knowledge can help you a lot to avoid mistakes but nothing beats the practical hands on experience of seeing what works for you.
You have the right passion, the right business format and all the skills. But before making the leap of faith make sure you are ready in some other aspects as well.
From starting the business to make it run smoothly requires a lot of dedication and sacrifice. Which means young or old, personal life will take some hits. Family and friends must be supportive as they must know what it takes to start a business and its effect on your family life. Lot of you may choose to have a job in the initial days of starting a business; this means all your spare time has to go for running the business.
Entrepreneurship will take its toll on your health. Being lean and mean is great for business but that often means spending longer hours doing yourself what you would pay other people to do.
Thus for surviving those 14+ hour work days, seven days a week you must be at the top of your physical and mental condition. Proper nutrition and a regular exercise regime will take care of your health. It’s hard to enjoy the success lying down in the hospital bed.
Know your strong points in business and hire others to do the other jobs. Many owners think that they must be good at doing everything. This is surely not the case. Though at times knowing every aspect of the business is advantageous. Just in case anyone falls sick. From an entrepreneurial point of view having a team where you are the weakest link is not bad.
Along with knowing your strong points you also must know your comfort zones.
Are you comfortable being the boss and having employees who are older than you?
Dealing with the multiple personalities your employees possess?
Handle money and take financial decisions? Getting into debt first for starting the business before seeing profits?
Spare some years before you see enough profit to provide you a steady paycheck with?
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Table of Contents
Table of Contents . . . . . . . . 3
Understanding the Podcasting Technology . 5
The Reason Behind the Podcasting Hype . . . . . 7
Why is Podcasting Beneficial to the Subscribers . . . . 7
How Can Podcasting Be Used . . . . . 9
The Various Ways Podcasting Can Be Used : . . . . . . . . 9
Is Your Business Ready for Podcasting? . . . 11
Podcasting for Online Business 13
How to Record a Podcast . . 15
Making a Video Podcast . . . . 17
Podcasting Tools . . . . . . 19
Must Have Podcasting Tools . . . . . 20
Audio Editor . . . . 20
Flash Audio Player . . 20
Stats Package 21
RSS Reader . . . 21
Publishing Your Podcasts . 22
The Many Formats of Podcasts . 24
Different Ways of Using Podcasting Transcripts 26
Promoting Your Podcasts . 28
Mistakes to Avoid While Podcasting . . 29
The Dos and Don’ts of Podcasting . . . . . 31
The Do’s 31
The Don’ts . . . . . . 32
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Understanding the Podcasting Technology
Podcasting has become a common term nowadays, though there is actually only a selected number of people who are aware of its sense and function. The meaning of podcast is still unknown to a large number of people. The word –podcast, has been coined by juxtaposing broadcast and ipod.
These specially designed broadcasts were initially formed exclusively for the ipod. However, later they were made accessible for people who did not own an ipod because of the increasing fame of the podcasts. Thus, an ipod is not essential anymore to know about a podcast- you can hear it on your computer or in your music player.
Podcasting is a method by which media files such as audio or video are advertised and circulated over the internet.
Podcasting as well as advertising are gradually turning into successful methods of commodity promotion for the various corporations. Podcasting costs less and is also a proficient way to attract attention.
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Table of Contents
1.0 An Overview on Membership Sites 5
1.1 Why Start a Membership Site?6
1.2 Membership Sites Today6
1.3 Who Should Start This Membership Business?7
1.4 The Different Types of Membership Sites 8
2.0 Starting Your Membership Site10
2.1 Choosing Your Theme 11
2.2 Membership Software and Scripts 11
2.3 Using Auto Responders12
2.4 Deciding on Your Membership Model 13
2.5 Deciding what Content to Use14
2.6 Choosing Your Publishing Schedule 15
2.7 Suggested Membership Site Themes 16
3.0 The Free Membership Model17
3.1 Free Memberships in a Nutshell 18
3.2 The Pros18
3.3 The Cons19
3.4 Setting up Your Free Membership – Step by Step20
3.5 How to Make Money 21
3.6 Examples of Free Membership Models 22
4.0 The Paid Membership Model24
4.1 Paid Memberships in a Nutshell 25
4.2 The Pros25
4.4 The Cons26
4.4 Setting up Your Paid Membership – Step by Step27
4.5 How to Make Money 28
4.6 Examples of Paid Membership Models 29
5.0 Content For Your Membership Site 31
5.1 Using Your Own Written Content 32
5.2 Leveraging on Resell Rights32
5.3 Engaging Ghostwriters to Write Your Content33
5.4 Installing Web-Based Software 34
5.5 Throwing in Audio and Video Products 35
6.0 Getting Members with Affiliate Programs 37
6.1 The Importance of an Affiliate Program to Membership Sites 38
6.2 How Much & How to Pay Your Affiliates? 38
6.3 Age-Old Question: Is MLM a Viable Membership Model? 39
6.4 Preparing Your Affiliate Marketing Materials40
6.5 Affiliate Hazard: Beware of Affiliate Spamming!41
7.0 Other Marketing Methods43
7.1 Viral Marketing with E-Books44
7.2 Joint Ventures 45
7.3 PPC & Search Engine Optimization 45
7.4 Other Notable Marketing Methods 46
8.0 Managing Your Growing Membership Site 48
8.1 The Importance of Offering Regular Publishing Schedules 49
8.2 Suggestion to Improve Your Membership Site49
8.3 The Main Focus of Your Membership Site 50
8.4 Being Professional with Help Desk Systems and Forums 51
8.5 How to Manage Your Growing Members 52
9.0 In Closing54
9.1 Top Examples of Membership Sites 55
9.2 Is Starting a Membership Site for You? 58
9.3 Last Words and in Conclusion58
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1.1 Why Start a Membership Site?
People are willing to pay for online content. In fact, the "Online Publishers Association" said that pay-for content is emerging as a hot revenue model. Business content, personals/match making, and entertainment are the hottest niches. But even smaller niches, like DVD authoring, sports coaching, marketing services, and dieting are producing profits.
You can sell subscriptions for online content with your own membership site? Selling online content by way of a password protected website has become big business. Not only is it fast to set up, but the start-up and running costs are minimal. Work from home entrepreneurs and big businesses alike are tapping into this newfound revenue source.
Less than nine percent of online users currently pay for online content. This means the market is wide open for the savvy entrepreneur. Paying for content in 2004 was more than 5 times what it was in 2005. That’s a whopping 500% growth! Those who capture the market first in their niche will have the obvious advantage and it’s an international market, so anyone can play.
One of the great things about starting a membership site is you can take your hobby, specialized knowledge or profession and turn it into a profitable business. Your challenge will be finding exclusive content. You can start it part time but it will likely develop into a full time business.
Planning for and setting your site up for auto-responders, automated sign-ups, credit card processing, automated cancellations, etc is all part of a successful membership website. Starting and running a membership site can be a lot of fun and very exciting, however you need to know what’s involved in setting one up, and then managing it effectively.