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INTRODUCTION
As you read these words, there are millions of people making a full time income on the internet, working part time hours from the comfort of their own home. These people set their own working hours, live where ever they choose and have a ton of spare time to spend with their family, friends and simply do things they love to do.
Does this sound like something you would like to be doing? Of course it is, why else would you have bought this guide!
Well rest assured, you have made the right decision by buying this guide. Because you are about to learn everything you need to know to get started on your internet business and be pointed in the right direction towards online business success.
In this guide, you will not only learn the basics of starting an internet business. But learn of the many different online business models you can choose, and even analyze over 50 successful online businesses you can imitate!
But before we get started, just so you are as existed as I am about doing business online.
Here are some of the main reasons most people decide to start an online business:
• It takes very little money to start
Unlike a business in the “real world” , an online business does not need a lot of start up money. All you need as an idea, a domain name, internet access and hosting…all of which can be had for under $100!
• You choose when you work
Who says you must work from 9 to 5 everyday? People who are NOT Internet Business owners! The Internet Business is the biggest proof why the statement “working from 9 to 5” is no longer true. With an Internet Business, you don’t have to wake up in the wee hours of the morning so that you can get to work by 9am, anymore. You can start work at any time since you are your own boss!
• Work from the comfort of your own home
Where you put your computer is where you will be working! And since you’re going to be working from home, you’ll be saving at least two hours of your time each day by not having to travel to and from your work place during rush hours when everybody else is going to work or heading for home. That means you’ll be saving at least 730 hours a year! Wouldn’t you shudder at the thought of wasting 730 hours a year doing nothing productive?
• With the internet, the whole world is your market!
By sitting in front of the computer, everyone in the world is now within your three feet. You leverage on free or low-cost software and hardware and the Internet Infrastructure, all of which when combined will give you leveraging power that far exceeds any conventional business, allowing you to achieve more and more with less and less work!
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Welcome To A Whole New World Of Advertising
First, I want to congratulate you on your purchase. This book could prove to very well be the most profitable manual you do for your website, ever.
Chances are you fall into one of two kinds of people if you are reading this book.
1) You are sick and tired of wasting money on online advertising methods and are ready to make a permanent change that will increase not only the profits of your website but the long term outlook of your business and it’s growth.
2) You have had some success with online advertising but are looking for a way to diversify your advertising to pull in more business and sales. You want to bring in more customers from different places to increase your market share.
It really doesn’t matter which of these molds you fall into.
The fact is, you’re going to learn a way of advertising your website that no one has ever talked about before.
There may be people who have used this strategy in the past but I can assure you that they aren’t talking about it because of the sheer profitability involved. They are greedy (and for good reason) and want to keep all of the added profits to themselves.
But now the cat is out of the bag and all the tricks of the trade are going to be given to you in an easily digestible format. You will be able to easily apply and put into action the tricks you are going to learn and do so without loads of study or huge investments.
You are going to truly enjoy working through this easy, yet powerful material and arming yourself with the powerful information that you need to bring your web traffic through the roof with no online advertising!
I don’t mean to toot my own horn but I am very proud of not only this system but the way this material is presented because it gives your something you can absolutely accomplish. You don’t have to spend loads of money on any complicated garbage that most people try and sell you and you don’t have to devote all of your time to this.
In fact, this can be done in just 10-15 minutes a day if you follow the steps properly.
If you’re just plain fed up with the high cost of pay per click advertising and trying to constantly just break even you need the information contained in this manual.
Or if you have tried loads of other advertising opportunities like eZines that never produce the results that you are hoping for this is going to help you in a major way.
If you have spent hundreds or maybe even thousands of hours of hard work trying to get good search engine rankings you are going to feel a sense of relief knowing you no longer have to play that extremely hard game.
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Table Of Contents
THE SEO WARS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
WELCOME TO THE THE SEO WARS! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
WHAT IS YOUR SEO PLAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
THE BIGGEST BANG FOR YOUR BUCK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
SUBMITTING YOUR SITE TO THE SEARCH ENGINES . . . . . . . . . . . . . . . . . . . . . . 14
BE PREPARED . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
WHAT WILL SITE SUBMISSION GET YOU . . . . . . . . . . . . . . . . . . . . . . . . . 15
Site Maps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Submission Software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
If Budget Allows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
SEARCH ENGINES AND DIRECTORIES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Search Engine List . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Directories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
FREE LISTING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
PAID LISTING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
A BALANCED SUBMISSION PLAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
FREE AND/OR PAID SEARCH ENGINE SUBMISSIONS . . . . . . . . . . . . . . . . . . . . . . 20
FFA LINK SITES NOT SEARCH ENGINES . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
DIRECTORIES, SEARCH ENGINES & TRAFFIC… . . . . . . . . . . . . . . . . . . . . . 26
WEB CRAWLERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
EXAMPLE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
SPAMDEXING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
SPIDERING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
INDEXING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
META TAGS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
HYBRIDS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
KEYWORDS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
META TAGS VERSUS BACK LINK POPULARITY . . . . . . . . . . . . . . . . . . . . 33
META SEARCH ENGINES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
Dogpile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
Mamma.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
A Search Engine Is Just A Tool . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
WHAT THE HECK IS AN ALGORITHM? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
GOOGLE ALGORITHM IS KEY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
PAGE RANK BASED ON POPULARITY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
CONSIDER BACK LINKS POPULARITY VOTES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41
Hypertext-Matching Analysis: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
DO YOU KNOW THE GOOGLE DANCE? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43
The Algorithm Shuffle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43
GOOGLE Dance Tool . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44
FEATURES AND TOOLS FROM GOOGLE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44
In case you are feeling lucky . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44
The multi-faceted Google Toolbar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45
Pandora’s Box . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45
Stock Quotes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45
GOOGLE FREE TOOLS AND SOFTWARE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45
Calculator . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
Dictionary Definitions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
File Types . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
News Headlines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
Advanced News Search . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
Similar Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
Web Page Translation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
SafeSearch Filtering . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
SUBMITTING YOUR URL TO GOOGLE . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48
CLOAKING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48
GOOGLE GUIDELINES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48
Do’s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49
Don’ts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49
GOOGLE SERVICES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50
Google Answers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50
Google Groups . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
Google’s Image Search . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
Google’s Catalog Search . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52
Froogle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52
ALTAVISTA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53
CRAWLER/SPIDER CONSIDERATIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54
RANKING RULES OF THUMB . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55
Values: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55
Query-dependent factors include: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56
Blanket policy on doorway pages and cloaking . . . . . . . . . . . . . . . . . . . . . . . . . . 57
Meta tags (Ask.com as an Example) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57
Keywords in the URL and file names . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57
Keywords in the ALT tags . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57
Page Length . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57
Ask.com Search Features . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58
ASK OWNS ASK.COM TECHNOLOGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59
WHAT YOUR WEBSITE ABSOLUTELY NEEDS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 74
JUST DON’T FOCUS ON THE HOME PAGE, KEYWORDS AND TITLES . . . . . . . . . . . . . . . . . . . . 74
UNDERSTANDING YOUR TARGET CUSTOMER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 74
DOES YOUR WEBSITE GIVE ENOUGH CONTACT INFORMATION? . . . . . . . . . . . . . . . . . . . . . . . 75
YOUR HOMEPAGE IS THE MOST IMPORTANT PAGE ON YOUR WEB SITE . . . . . . . . . . . . . . . 76
THE ACID TEST . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77
STEP BY STEP PAGE OPTIMIZATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78
ONE SITE – ONE THEME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80
AFFILIATE SITES & DYNAMIC URLS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80
PAGE SIZE CAN BE A FACTOR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82
HOW MANY PAGES TO SUBMIT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82
SHOULD YOU USE FRAMES? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82
MAKING FRAMES VISIBLE TO SEARCH ENGINES . . . . . . . . . . . . . . . . . . . . . . . . . . 83
ROBOT.TXT MORE THAN A LITTLE USEFUL . . . . . . . . . . . . . . . . . . . . . . . . . . 85
STOP WORDS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88
Some commonly excluded "stop words" . . . . . . . . . . . . . . . . . . . . . . . . . . . 88
IMAGE ALT TAG DESCRIPTIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90
REGIONAL SEARCH ENGINES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 92
TYPES OF REGIONAL SEARCH ENGINES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 92
Human Categorization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 92
Domain Filtering . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93
MAINTAINING A LOCAL AND REGIONAL SITE . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93
SPAMDEXING AND CLOAKING – TIME WASTERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94
WEB HOSTING SERVICES AND DOMAIN NAMES . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97
AVOID FREEBIE SITES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97
USING KEYWORDS IN YOUR DOMAIN NAME . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97
DOORWAY SITES/PAGES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 98
WEB HOSTING COMPANIES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 98
Always avoid free or very inexpensive . . . . . . . . . . . . . . . . . . . . . . . . . . . 99
WHAT TO LOOK FOR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 99
THE ROLE OF YOUR DOMAIN NAME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100
HYPHENS – YES OR NO? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100
ALPHANUMERIC CONSIDERATIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101
Giving YAHOO! Its Alphanumeric Due . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101
This is the alphanumeric order: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102
IS IT LINK POPULARITY OR CLICK POPULARITY . . . . . . . . . . . . . . . . . . . . . . . . . . . 102
Influencing Click Popularity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103
REGISTERING YOUR DOMAIN NAME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104
DOS AND DON’TS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104
Free Web Hosts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104
Sharing domains or IP addresses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104
Sub-Domains . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104
Shared Domains Spell Trouble . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104
You Must Own Your Domain – Not Your Host . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105
KEYWORDS IN THE DOMAIN NAME ARE CRUCIAL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105
Separate multiple keywords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105
Character Limit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105
Directories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105
Too Many Hyphens/Dashes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105
Yet another benefit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105
CHOOSING A HOST FOR YOUR WEB SITE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 106
YOU ARE RENTING SPACE AND BANDWIDTH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 106
A SHORT LIST OF THINGS TO WATCH OUT FOR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107
Shared IP hosting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107
Downtime . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107
LOOK FOR A WEB SITE HOST WITH: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 108
An OC-3 - 155 megabits per second . . . . . . . . . . . . . . . . . . . . . . . . . . . . 108
Safeguards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 108
Redundant rollover connections . . . . . . . . . . . . . . . . . . . . . . . . . . 108
Backup power . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 108
24 hour server back ups . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 108
NO LOGS? WHY, ITS YOUR DATA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 108
LOGS PROVIDE YOU WITH VALUABLE INFORMATION . . . . . . . . . . . . . . . . . . . . . . . . 109
Other features include . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 109
SEARCH ENGINES MAY SEEM PICKY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 110
A CASE FOR CASE SENSITIVITY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 110
KEYWORD STUFFING AND SPAMMING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 110
DYNAMIC URLS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111
RE-DIRECT PAGES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111
IMAGE MAPS WITHOUT ALT TEXT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111
FRAMES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 112
TABLES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 112
LINK SPAMMING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 113
INCREASING YOUR SE RANK AND IMPROVING YOUR SEARCH ENGINE POSITIONING . . . . . 114
THE SIMPLE BASIC PRINCIPLES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 114
YOUR WEB SITE COPY/CONTENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 116
RANKING BY POPULARITY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 116
And What Is Link Popularity Again? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117
LEARN TO ANALYZE YOUR SERVER LOGS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 118
Some sites offer to run comparison . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 118
LINKING STRATEGIES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 119
There’s Good And Bad Back Links . . . . . . . . . . . . . . . . . . . . . . . . . . . . 119
Reciprocal Links . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 120
Outbound Links . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 120
Inbound Links (Also Know As Back Links) . . . . . . . . . . . . . . . . . . . . . . . . . 121
MORE ON META TAGS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 122
PAGE HEADING TITLES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 123
TITLE TAGS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 124
KEYWORDS AND DESCRIPTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 125
META ROBOTS TAG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 126
Yes there are more Meta Tags but… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 127
RESEARCH TOOLS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 128
LIST OF FREE TOOLS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 128
Keyword Density . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130
Simple steps to check the density: . . . . . . . . . . . . . . . . . . . . . . . . . . . 131
STEMMING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 132
WHAT ARE THE MOST POPULAR KEYWORD FOR YOUR SITE? . . . . . . . . . . . . . . . . . . . . . . . . 133
TRACK YOUR SEARCH ENGINE RANKINGS LIKE A BLOODHOUND . . . . . . . . . . . . . . . . . . 134
THE BEST WAY TO TRACK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 134
SECRET TOOLS TO HELP YOUR ACHIEVE & MAINTAIN HIGH SE RANKINGS . . . . . . . . . . . . . . 137
HOW TO FIND OUT HOW MUCH MONEY YOUR INVESTMENT IS YIELDING . . . . . . . . . . . . . . 141
HYBRID PPC & SEO TACTICS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 144
ROI TRACKING TOOLS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 145
DoubleClick's DART . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 145
WebTrends from NetIQ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 145
HitBox from WebSideStory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 146
Urchin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 146
RESOURCE SUMMARY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 147
SEMPO’s mission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 147
Alexa . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 148
LinkPopularity.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 148
Tools from Marketleap . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 149
NetMechanic HTML Code checker . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 149
OptiLink Link Reputation Analyzer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 149
PositionPro . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 150
WEBSITE MANAGEMENT TOOLS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 150
SEARCH ENGINE INFORMATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 151
INTERNET MARKETING RESOURCES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153
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Welcome To The SEO WARS!
This course covers everything that you could ever want to know about getting high rankings in the search engines. Many courses only give you a little bit of information and then try to sell you additional courses with the “real secrets” in them. You’ll never have to worry about that with this course.
If you aren’t familiar with what Search Engine Optimization is let’s break that down so you understand it. Search Engine Optimization or SEO is simply the act of manipulating the pages of your website to be easily accessible by search engine spiders so they can be easily spidered and indexed. A spider is a robot that search engines use to check millions of web pages very quickly and sort them by relevance. A page is indexed when it is spidered and deemed appropriate content to be placed in the search engines results for people to click on.
Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.
It is the search engines that finally bring your website to the notice of the prospective customers. When a topic is typed for search, nearly instantly, the search engine will sift through the millions of pages it has indexed about and present you with ones that match your topic. The searched matches are also ranked, so that the most relevant ones come first.
Remember that a prospective customer will probably only look at the first 2- 3 listings in the search results. So it does matter where your website appears in the search engine ranking.
Further, they all use one of the top 6-7 search engines and these search engines attract more visitors to websites than anything else. So finally it all depends on which search engines the customers use and how they rank your site.
It is the Keywords that play an important role than any expensive online or offline advertising of your website.
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What Is Leverage and Why Use It
Making the Most of Fixer Upper Leverage
When starting out in a fixer-upper business, you will first have to consider many things. It is never indicative to success to jump into any business venture prematurely and without proper planning. You will first have to learn as much as you can about the business before jumping on the bandwagon.
Depending on how your business is financed, buying and selling these properties may involve very little or a lot of money. One good way to leverage your interests is to employ the use of other people's money and resources.
Most people think that success in this field of business involves a lot of hard work. Yes, hard work is an essential element to success in this field. However, knowledge is also important. And if you are to succeed, you will need to use your wealth of knowledge to the limit.
An example of how good strategies can help your success is to understand how leveraging can make dealing with fixer uppers profitable and easier on the budget.
The truth of the matter here is that you can get other's money to work for you. You can earn more without plunking your cash in as investment. While it seems counterintuitive – who, in his right mind, would ever hope to get good returns on investments when he or she hasn't put in any investments at all, one must think – it truly is possible to get other people's money, time, and expertise to work for your own benefit.
Using Other People's Resources
One way to think of OPM (Other People's Money) working for your benefit is think how most people expect to make earnings from fixer upper ventures.
First off, most people would want to purchase the property itself. They could do this through a couple of ways. They could purchase the land out of their savings or take out loans to pay for the property.
This method, while good in itself, has some limitations. If you use your savings to buy property for a venture – and for some unforeseen reason, the venture goes bust and you are unable to sell the property, then you may have practically thrown your life savings out the window.
You can make other people's money work for you here. For example, what if you take a 95% seller's financing plan. This means you only pay for around 5% of the property's value. Then, you proceed to lease the area to tenants. The money you make from the rentals can be used to pay for the loan.
In the end, theoretically speaking, you would have only paid 5% cold cash for the property, and made the property itself – with the help of its tenants – pay for the property the rest of the way. If the property costs $100,000, then that means you only pay $5,000 to own the property after some time – with extra income to boot. Not a bad proposition now, is it?
This is, in effect, having other people pay for something you will own in the future, and is one of the smart ways to make investments.
You could also use other people's resources such as time and expertise when trying to make money from fixer upper homes. For example, if you aren't well-versed in renovating properties, why not have other people do it, and make a profit at the same time.
How? Take for example a home that is sold by a distressed owner – house unkempt, needing repairs. Now, as a fixer upper yourself, the first thing you would want to do is think of how you can purchase and renovate the place, and then sell it on the market.
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Preface or “why I created this ebook”
I know what you’re thinking right now. You’re thinking, “I don’t really care why you created this e‐book, I just want to make money online!”
And hey, I agree with you! I hate buying e‐books where they spend the first 50 pages telling you how great they are and how much money they have made and how great the Internet is and why you should consider getting into it and all that other boring stuff…
Sigh… Why not just teach the stuff that makes money?
That is why I created this e‐book, and that is why you should stop everything else you are doing right now, and read through EVERYTHING here as quickly as you can.
Sure, you could just read the first few chapters and then go and apply it (you ARE going to apply this, aren’t you?), but then you’d be missing out on the bigger picture.
That’s right, the bigger picture.
What is this bigger picture? Well, I can tell you what it isn’t. It isn’t:
How to make money by selling e‐books
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How To Create A Homemade Christmas and Incredible Memories!
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Table of Contents
Welcome
Chapter 1: What Is YouTube?
Chapter 2: Researching YouTube
Chapter 3: What Type Of Videos Work
Chapter 4: Case Studies
Chapter 5: Equipment
Chapter 6: Video Editing Software
Chapter 7: Uploading Videos
Chapter 8: Planning A Video
Chapter 9: Specific Tactics For Marketing
Chapter 10: Conclusion Other Video Sites
*Resources List
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Welcome To Viral YouTube Traffic This eBook will teach you the little known secrets of getting free website traffic from YouTube! This eBook will help you take advantage of the wonderful marketing opportunities offered by YouTube and with a little bit of extra effort, your video creation efforts can easily be multiplied by adding your videos to other online video sites. (Which we will briefly cover at the end of the book) Throughout this guide you will learn how to do important research on YouTube before you ever start to plan your videos. Afterwards, we’ll go into some case studies which will show you examples of great YouTube marketing campaigns that have had success (some of these videos have been seen by millions of YouTube visitors and brought plenty of buyers to websites!) Then we will start to get into the nitty-gritty details of what you will need to create videos, such as equipment and video editing software…--And if you don’t want to make the videos yourself, we provide some ways that you can outsource video production. Once you’ve learned this, you’ll see how easy it is to upload your videos and optimize them so that they get the maximum views possible by using the right keywords. You’ll also learn how to plan your videos, pre-production, and then get a whole bunch of ideas that you can use to market anything from information products (both as a seller and affiliate) to physical products. You will even get new and innovative ideas for marketing high ticket items such as real-estate and probably almost anything else you can think of.
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Our Precious Times: Thanksgiving, A Time To Celebrate The Astounding Power Of Gratitude... A Time For Freedom From Want.
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Table of Contents
SEO: Search Engine Optimization Introduction ..................... 4
The Advantages of SEO ...................... 5
Search Engine Basics .......................... 5
The Importance Of The Domain Name ................................. 6
The Importance Of Keyword Research ................................. 7
The Role Of The Title Tag ................... 9
Understanding Meta Tags .................. 9
The Importance Of Anchor Text ....... 10
Using Header Tags Effectively .......... 11
Setting Up A Proper LInking Structure ................................ 11
Keyword Highlighting ....................... 12
An Overview of LSI ........................... 13
What Makes A Great Backlink? ........ 13
Promotion: Article Marketing .......... 14
Promotion: Submitting To Free Directories ........................ 15
Promotion: Submitting To Paid Directories ........................ 16
Promotion: Relevant Blogs ............... 16
Promotion: Press Releases ............... 17
Promotion: Creating Your Own Blogs ................................. 18
Promotion: The Power Of A Squidoo Lens .......................... 19
Promotion: The Power Of A Hubpages Hub ........................ 19
Promotion: Fun With Wikispaces ..... 20
Promotion: Gaining Credibility From Forums ..................... 20
Don’t Overdo It! ............................... 21
Monetization Optimization .............. 21
Building A List 22
Conclusion ..... 23
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SEO: SEARCH ENGINE OPTIMIZATION INTRODUCTION
SEO stands for “Search Engine Optimization”, and is essentially the process of designing, building, and promoting a website with the search engines in mind. The purpose is to rank well in the search engines, which will then in turn provide you with organic search engine traffic.
Search engine optimization (SEO) is very important if you ever want to gain decent rankings in the search engine. Even though the word “SEO” can sound terribly intimidating, actually applying it to your blog is no where near as hard as it sounds. All you have to do is invest some initial time into learning the basics, and soon your blog will be better than 90% of the others out there, simply because you have SEO.
SEO encompasses not only the initial design of a website, but the promotion as well. Throughout the course of this series, we will be examining the various components of strong SEO.
Table Of Contents
What is a Webinar? . . . . . . . . . . . . . 5
Web Conferencing . . . . . . . . . . . . . 7
What can I do with Web Conferencing? . . . . . . . . . . . . . 7
What is Online Collaboration? . . . . . . . . . . . . . 7
What are the benefits of Web Conferencing? . . . . . . . . . . . . . 7
How much does it cost? . . . . . . . . . . . . . 8
Video Seminars . . . . . . . . . . . . . 9
Pre Webinar Preparations . . . . . . . . . . . . . 10
How to Profit From Webinars . . . . . . . . . . . . . 12
Webinar for Better Communication . . . . . . . . . . . . . 14
Webinars for Successful Training . . . . . . . . . . . . . 16
Your Webinar Agenda . . . . . . . . . . . . . 18
Set goals . . . . . . . . . . . . . 18
Make opportunities . . . . . . . . . . . . . 18
Calculate answers . . . . . . . . . . . . . 18
Decide the aim expense according to the listing . . . . . . . . . 19
Increase turnout . . . . . . . . . . . . . 19
Hosting a Webinar . . . . . . . . . . . . . 20
The Best Servers . . . . . . . . . . . . . 22
Webcasting . . . . . . . . . . . . . 22
Web Meetings . . . . . . . . . . . . . 22
How Can Webinar Software
Help You? . . . . . . . . . . . . . 24
How to Run a Successful Webinar . . . . . . . . . . . . 26
How to Have a Winning Webinar? . . . . . . . . . . . . . 28
Webinar Mistakes . . . . . . . . . . . . . 30
Marketing Your Virtual Event . . . . . . . . . . . . . 32
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What is a Webinar?
Do you detest those excruciating seminars which you have to attend in order to sell your products?
Do you want to update yourself and try being technologically advanced, a techno-geek? We’ll tell you exactly what you could do to be one.
Ever heard of a webinar?
Well, many people haven’t so if you don’t know anything, it’s just fine! A webinar is basically a seminar which is presented over the internet, or Web. Web seminars, web conferences and internet meetings are all synonyms for this new technology and are used in sales and marketing applications, to influence potential customers.
Unlike webcasts, where the audience can only watch and listen, webinars are presentations where the members of the large audience can interact with the presenter via the internet. Hassle free and sleek!
Webinars are used for a variety of purposes – internet-based meetings, remote training and oneto- one meetings sharing details over their computer desktops. Hosting such webinars require knowledge about specific software that configures the presenter and the audience’s computers for easy communication. If you are keen on keeping yourself up-to-date with the world of technology, you might just want to know more about the various features of this web wonder!
We guess you might just want to present seminars using this software rather than having to present product via a webcast!
Well, we guess an integrated net telephone conferencing for audio seminars, the ability of the audience to view the presenter’s screen during live product demos, a continuous streaming video and scope for animated and interactive presentations, the unique features of recording and playback options, the option of segregating the audience into subgroups to help interact better, to be able to present questionnaires and polls to the audience and even manage question and answer sessions during the seminar, all seem to be a boon to you to boost your career options!
Isn’t the software just the thing you were looking for to cut down on the hassles of hosting a seminar?