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If you are selling products, you could create quick 30 second tutorials on how to use them. If you are offering a service, you could create quotes and statistics about your industry to inform your audience of trends and current best practices. Memes are also pretty popular and if you find some popular ones that are already created that takes the duty of content creation out of your hands.
Videos are pretty popular on Instagram ad well. Utilizing Instagram TV could give you a significant advantage as they are always on the Explore Feed of Instagram. Instagram is a fantastic way to connect with your audience and create expertise-like credibility with them.
Another great content idea is to create behind the scenes videos of your business such as product creation or a in depth look at your storefront, factory or wherever your place of business is. Show your audience how ideas come to fruition and you will gain their trust.
Whenever you are running promotions, sales or deals notify your audience by creating posts whether it’s a video or an image.
Using your existing customer’s social media to showcase testimonials is also a great idea. Do you have repeat customers who are loyal to your brand that use Instagram? If they are not already posting about you, you should reach out to them and ask them to if they are satisfied with your business. This brings us to our next point which is influencers.
Many businesses are turning to creative agencies who hire influencers and micro-influencers that are already using similar products or services and pay them to push and advocate for your brand. The word “influencer” includes a wide range of socially informed experts. Skincare, beauty, “foodies” and tech influencers, among others, will help businesses to accomplish what can be challenging demographics. According to Buffer.com, recent studies show that 70 per cent of millennial consumers are influenced by their peer’s recommendations for purchasing decisions on brands.
You could curate a press package and send it to influencers so that they can try out your product and give a review. User generated content enables advertisers to share this information through their social media accounts in order to build social proof and gain trust.
User generated content is bringing real customers into the fold. This will increase your credibility score, while consumers will be delighted to see their content shared or retweeted. Leveraging influencers and micro influencers and featuring them on your feed and stories with product placement or services can help to create authenticity and bridge the gap between your brand and a larger and steady audience.
If you implement it the right way, giveaways can help establish your Instagram account and brand, build loyal customers and an active audience who will share your incredible products or services with a wider audience than you can organically. Decide on what it is that you want to give away. Whatever the service, product, or experience you’re giving away as your reward should be interesting to your audience. This will differ contingent on your goal. For example, if your goal is to spread awareness about product launch, you should most likely to give away the specific product as your reward.
Reaching out to other similar brands is also a great idea to cross-promote. Brand partnerships are especially helpful for younger, newer businesses. Aligning yourself with other reputable businesses and outlets can help to build your credibility. Move this process along by working with brands in your industry. Exchanging content or co-hosting an event and promoting it on Instagram and other social media platforms can push your businesses way farther than doing it alone. Your content will be twice as powerful with half of the effort.
Snapping Photos & Creating Videos
If you are creating content in house there are tons of apps on the market that can help you get started with producing great photography and videos. Below we will outline some of the most popular apps and websites to help you jumpstart your Instagram content.
For high quality photos:
Afterlight 2 is a pretty popular and powerful iOS-only photo editing solution. It’s pretty affordable and offers a lot of tools to make the perfect edits. It’s a flexible platform that works both for portrait shots and for capturing candid photos. A number of filters are included along with color and overlay capabilities.
Lightroom is a dependable mobile version of the much-loved Adobe suite platform. The application has a variety of presets that add a beautiful picturesque quality to your images. The free version is easy to use and has a sophisticated look, with color and lighting features that will take your Instagram photos to the next level. Even better, if you opt for the paid subscription option you can unlock tons of more tools and features to enhance your images.
If you want to start creating video sooner than later there is good news. There are thousands of mobile applications and web-based apps that exist now that can take your video to next level. Good news: There are a number of free and inexpensive video editing applications and tools you can download that run from super simple to powerful in-depth abilities. Some of the more popular options are listed below:
Magisto is an online video editor with a web application and a mobile app for automated video editing and production for businesses and consumers. According to the website, Magisto uses Artificial Intelligence technology to make video editing quick and easy.
Inshot is a HD video editor that allows you to trim and cut video and movies, add music and video effects to stand out amongst the competition. It helps you create and edit videos with ease across multiple platforms, not just Instagram.
Hyperlapse is an application that allows you to create time-lapse photography, method that enables your photographs to become motion pictures.
Optimizing Your Hashtags
Optimizing your hashtags is a great best practice to make sure that your relevant audiences are finding and following you. There are a host of websites and apps that can help guide to using hashtags in a smart and manageable manner. When you use the right hashtags, you directly help Instagram organize and arrange your posts. This will help them reach people who value your products and your brand. But is important to know how to use them effectively.
There is a balancing act to using hashtags. You need to balance the ability to use common hashtags against the possibility of being squeezed out of trending and high-demand topics. This is similar to SEO in many ways. As you try to search for keywords in the Google search engine that are more generic, you will get more broad and generic results back.
Your business will do much better if you choose to rank for long-tail terms and curated hashtags. For example, if your business sells skincare products and solutions, using a hashtag such as #hyperpigmentation is more curated than going for an already very saturated hashtag like #skincareproducts or #beautyproducts. This directly targets an audience and consumers who may be looking for help with hyperpigmentation issues.
This is one of the main reasons why you need to provide some “long tail” hashtags in your posts. It will make it easier for your posts to compete with thousands, sometimes millions, of others using common hashtags. It is also wise to stay abreast of trending topics and use trending hashtags on your posts because it is current, and many people follow what’s new and relevant.
In 2018 Instagram enabled the capability for followers to follow hashtags. This enables users to stay up to date on new posts that feature certain hashtags that they deem relevant to them. It is also wise for your business to follow certain hashtags to stay in the loop on the content that is being generated and it could help you identify new trends and inspire your own feed.
There are even websites and apps that will help you generate the best hashtags to use based on your brand and show you how other competitors are performing with those hashtags. Websites such as Ingramer.com and apps such as #HashMe are the perfect place to start if you need to get insight on what could work for your business.Other Details
- 1 Ebook (DOC), 13 Pages
- 1 Ecover (PSD, JPG)
- Year Released/Circulated: 2020
- File Size: 35,267 KB
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